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The Pratfall Effect, what it is, the brands that used vulnerability as a strategy, what the research says, and 3 marketing moves you can use to put this marketing psychology principle to work immediately. STUDY CITATIONS Aronson, E., Willerman, B., & Floyd, J. (1966). The effect of a pratfall on increasing interpersonal attractiveness. Psychonomic Science, 4 (6), 227–228. Helmreich, R., Aronson, E., & LeFan, J. (1970). To err is humanizing sometimes: Effects of self-esteem, competence, and a pratfall on interpersonal attraction. Journal of Personality and Social Psychology, 16 (2), 259–264. Ein-Gar, D., Shiv, B., & Tormala, Z. L. (2012). When blemishing leads to blossoming: The positive effect of negative information. Journal of Consumer Research, 38 (5), 846–859.  Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast. CONNECT WITH US Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers --> https://edge.ck.page/bea5b3fda6 SHOW INFORMATION MARKETING Podcast Website https://PodcastOnMarketing.com OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITY Productivity and peak performance tips in under 5 minutes per episode https://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides. https://businesspla...

We're looking at Bonne Maman, the French jam brand that became the #1 premium preserve in the United States without running a single national ad campaign. We'll break down the packaging strategy that did it, the insight behind it, how they deployed it across 50-plus years and eventually turned a jar of jam into one of the most coveted holiday items in the country, the research that explains exactly why this works in the brain, and finish with a 3-step marketing playbook you can start applying to your own product or service today. STUDY CITATIONS  Lasaleta, J.D., Sedikides, C., & Vohs, K.D. (2014). "Nostalgia Weakens the Desire for Money." Journal of Consumer Research, Vol. 41, No. 3, pp. 713–729. Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast. CONNECT WITH US Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers --> https://edge.ck.page/bea5b3fda6 SHOW INFORMATION MARKETING Podcast Website https://PodcastOnMarketing.com OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITY Productivity and peak performance tips in under 5 minutes per episode https://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides. https://businesspla...

The real difference between SEO and GEO, why ranking #1 on Google doesn't guarantee you'll show up in a single AI answer, what the research says about the gap between these 2 disciplines, and 5 steps to make sure your brand is visible in both. STUDY CITATIONS Aggarwal, P., Murahari, V., Rajpurohit, T., Kalyan, A., Narasimhan, K., & Deshpande, A. (2024). GEO: Generative Engine Optimization. In KDD 2024, Proceedings of the 30th ACM SIGKDD Conference on Knowledge Discovery and Data Mining, Pages 5–16.  Qwairy AI Citation Analysis (2026). Analysis of 118,000+ AI-generated answers across ChatGPT, Perplexity, Google AI Mode, and Claude. January–March 2026.  Semrush (2025). We Studied the Impact of AI Search on SEO Traffic.  SparkToro / Datos (2024). 2024 Zero-Click Search Study.  Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast. CONNECT WITH US Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers --> https://edge.ck.page/bea5b3fda6 SHOW INFORMATION MARKETING Podcast Website https://PodcastOnMarketing.com OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITY Productivity and peak performance tips in under 5 minutes per episode https://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides. https://businesspla...

This is your marketing news for the week of May 28th, 2026. This week we have three big marketing stories. OpenAI shipped a wave of upgrades to ChatGPT ads and the trajectory tells you exactly where they're headed.  Google dropped another core update and sites started feeling it over the weekend.  And Google just folded an entire campaign type into another one, with a stat that might change how you think about that move. Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast. CONNECT WITH US Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers --> https://edge.ck.page/bea5b3fda6 SHOW INFORMATION MARKETING Podcast Website https://PodcastOnMarketing.com OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITY Productivity and peak performance tips in under 5 minutes per episode https://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides. https://businesspla...

This is your marketing news for the week of May 21, 2026. This week we have three big marketing stories. Google just held I/O and Marketing Live back to back and the way ads show up inside AI Mode is about to look completely different. Then, the Google search box. Google just redesigned the Google Search Box for the first time ever. And a new study landed on a number that changes how all of us should think about content strategy. Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast. CONNECT WITH US Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers --> https://edge.ck.page/bea5b3fda6 SHOW INFORMATION MARKETING Podcast Website https://PodcastOnMarketing.com OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITY Productivity and peak performance tips in under 5 minutes per episode https://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides. https://businesspla...

The Transparency Effect, what the Transparency effect is, the brands that have built entire pricing and culture strategies around it, what the research from Harvard and MIT says, and 3 marketing moves you can put into play immediately. STUDY CITATIONS Buell, R. W., & Norton, M. I. (2011). The labor illusion: How operational transparency increases perceived value. Management Science, 57(9), 1564–1579.Buell, R. W., Kim, T., & Tsay, C. J. (2017). Creating reciprocal value through operational transparency. Management Science, 63(6), 1673–1695. Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast. CONNECT WITH US Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers --> https://edge.ck.page/bea5b3fda6 SHOW INFORMATION MARKETING Podcast Website https://PodcastOnMarketing.com OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITY Productivity and peak performance tips in under 5 minutes per episode https://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides. https://businesspla...

This is your marketing news for the week of May 13, 2026. This week we have three big marketing stories. ChatGPT just changed how product ads work on its platform.  Google killed a search feature that's been live since 2019.  And a study by Ahrefs tracking nearly 6,000 web pages just contradicted one of the most repeated recommendations in AI search optimization. Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast. CONNECT WITH US Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers --> https://edge.ck.page/bea5b3fda6 SHOW INFORMATION MARKETING Podcast Website https://PodcastOnMarketing.com OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITY Productivity and peak performance tips in under 5 minutes per episode https://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides. https://businesspla...

We’re breaking down Comfrt’s marketing strategy, the weighted hoodie brand that went from zero to over $1 billion in sales run rate in just a few years, with no outside investors, no retail stores, and no celebrity endorsements.  We break down how they positioned their product to stand out why that repositioning unlocked a distribution strategy their competitors couldn't copy, what the research says about why what they did works, and finish with a 3 step marketing playbook you can apply to your own product or service’s marketing strategy starting today. STUDY CITATIONS:  Les Binet and Peter Field, "The Long and the Short of It: Balancing Short and Long-Term Marketing Strategies." Institute of Practitioners in Advertising (IPA), 2013. Analysis of over 1,400 advertising effectiveness case studies spanning 30 years. Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast. CONNECT WITH US Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers --> https://edge.ck.page/bea5b3fda6 SHOW INFORMATION MARKETING Podcast Website https://PodcastOnMarketing.com OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITY Productivity and peak performance tips in under 5 minutes per episode https://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides. https://businesspla...

This is your marketing news for the week of May 6 2026. This week we have three marketing big stories for you.Everything most of us believe about the state of search just got updated by hard data.  Bing posted a number this week that changes how you think about your media plan.  The biggest search platform on earth reported its quarter and the number that matters most is not the revenue headline.  And a study tracking two billion data points just flipped the narrative on AI Overviews and organic traffic. Let's dive in. Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast. CONNECT WITH US Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers --> https://edge.ck.page/bea5b3fda6 SHOW INFORMATION MARKETING Podcast Website https://PodcastOnMarketing.com OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITY Productivity and peak performance tips in under 5 minutes per episode https://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides. https://businesspla...

We're explaining the P-R-O-M-P-T framework, the six-component system for writing AI prompts that get you usable output for your marketing on the first try.  We walk through each component of the prompt framework with a short marketing example so you can hear exactly how it works and start using it for your marketing as soon as you finish this episode. STUDY CITATIONS Chen, B., Zhang, Z., Langrené, N., & Zhu, S. (2023). Unleashing the potential of prompt engineering for large language models. arXiv:2310.14735.SurveyMonkey. (2025). AI in Marketing Statistics: How Marketers Use AI in 2025. SurveyMonkey.  Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast. CONNECT WITH US Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers --> https://edge.ck.page/bea5b3fda6 SHOW INFORMATION MARKETING Podcast Website https://PodcastOnMarketing.com OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITY Productivity and peak performance tips in under 5 minutes per episode https://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides. https://businesspla...

We’re breaking down Narrative Transportation, what it is, the brands using it to raise and sell hundreds of millions while reshaping their brand categories, what the research says Narrative Transportation does to your buyers, and the marketing playbook you can use to put this principle to work immediately as part of your marketing strategy in increase conversions and sales. STUDY CITATIONS Escalas, J. E. (2004). Narrative processing: Building consumer connections to brands. Journal of Consumer Psychology, 14(1–2), 168–180.Small, D. A., Loewenstein, G., & Slovic, P. (2007). Sympathy and callousness: The impact of deliberative thought on donations to identifiable and statistical victims. Organizational Behavior and Human Decision Processes, 102(2), 143–153. Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast. CONNECT WITH US Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers --> https://edge.ck.page/bea5b3fda6 SHOW INFORMATION MARKETING Podcast Website https://PodcastOnMarketing.com OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITY Productivity and peak performance tips in under 5 minutes per episode https://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides. https://businesspla...

This is your marketing news for the week of April 30, 2026.  This week we have three hot marketing stories for you. Google has a setting inside its own ad product that could trigger one of its own search penalties and the enforcement date is 47 days away.  Spotify just reported the number that puts a hard data point on where audio advertising has been heading.  And YouTube made a permanent change to how subscribers get notified about your content,  a change that is already affecting reach without most brands or creators realizing it. The through-line this week: platforms are rewriting the rules of who gets reached. Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast. CONNECT WITH US Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers --> https://edge.ck.page/bea5b3fda6 SHOW INFORMATION MARKETING Podcast Website https://PodcastOnMarketing.com OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITY Productivity and peak performance tips in under 5 minutes per episode https://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides. https://businesspla...

This is your marketing news for the week of April 23, 2026.  This week we have three big marketing stories: The ChatGPT ad platform just showed us what it actually looks like inside Anthropic launched a new design tool built specifically for marketers and foundersGoogle gave every Dynamic Search Ads advertiser a hard September deadline. The common theme in marketing news this week, the AI layer is being dropped into every part of how marketing gets built and bought.  Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast. CONNECT WITH US Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers --> https://edge.ck.page/bea5b3fda6 SHOW INFORMATION MARKETING Podcast Website https://PodcastOnMarketing.com OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITY Productivity and peak performance tips in under 5 minutes per episode https://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides. https://businesspla...

Today we're covering how to train Jasper.ai's Brand Voice feature so your AI-generated content actually sounds like your brand, not like generic output your audience has read a hundred times before.  We’re looking at what the research says about why voice consistency moves the needle and finish up by walking through 3 steps to set up Jasper.ai to program it to get the output you’re looking for. STUDY CITATIONS Goor, M., van Noort, G., Voorveld, H., & Muntinga, D. (2018). Watch Your Tone: How a Brand's Tone of Voice on Social Media Influences Consumer Responses. Journal of Interactive Marketing, 41, 60–72. Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast. CONNECT WITH US Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers --> https://edge.ck.page/bea5b3fda6 SHOW INFORMATION MARKETING Podcast Website https://PodcastOnMarketing.com OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITY Productivity and peak performance tips in under 5 minutes per episode https://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides. https://businesspla...

We're breaking down the Bandwagon Effect, what it is, the brands that have turned it into a growth engine, what the research says about how to engineer the Bandwagon Effect, and 3 marketing moves you can put to work immediately to accelerate adoption before your competitors figure out what's happening. STUDY CITATIONS (APA) Leibenstein, H. (1950). Bandwagon, snob, and Veblen effects in the theory of consumers' demand. Quarterly Journal of Economics, 64(2), 183–207. Salganik, M. J., Dodds, P. S., & Watts, D. J. (2006). Experimental study of inequality and unpredictability in an artificial cultural market. Science, 311(5762), 854–856. Muchnik, L., Aral, S., & Taylor, S. J. (2013). Social influence bias: A randomized experiment. Science, 341(6146), 647–651. Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast. CONNECT WITH US Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers --> https://edge.ck.page/bea5b3fda6 SHOW INFORMATION MARKETING Podcast Website https://PodcastOnMarketing.com OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITY Productivity and peak performance tips in under 5 minutes per episode https://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides. https://businesspla...