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If you want to grow your gym or studio, book a call directly with Jayme below: https://fitnessbusinessconsulting.io/businessbrainstorm1 In this episode, Jayme Richardson breaks down five common excuses gym and studio owners make that can hold their businesses back from growing. From blaming seasonal slowdowns and market saturation to believing Facebook ads no longer work, Jayme draws comparisons between the excuses gym owners make and the excuses they would never accept from their own members. We explore why your mindset, marketing strategy and daily priorities play a major role in growing a successful fitness business, and why focusing on the right activities can make all the difference. Chapters: 00:00 Why gym owners need to challenge their beliefs 00:55 Excuse 1: You can't grow in November and December 02:19 Excuse 2: Your area is too saturated 04:40 Excuse 3: Facebook ads don't work 06:07 Excuse 4: You've already tried everything 07:06 Excuse 5: You're too busy to grow 08:02 Eliminating low-value tasks to focus on growth 08:58 The four activities Jayme prioritises in business If you're a gym or studio owner looking to challenge your thinking and find new opportunities for growth, this episode shares practical perspectives you can apply to your business. Please subscribe for more strategies to help you build a more profitable fitness business.

If you want to grow your gym or studio, book a call directly with Jayme below: https://fitnessbusinessconsulting.io/businessbrainstorm1 In this episode, Jayme Richardson sits down with Anytime Fitness franchisees Owen and Erin to discuss how they've grown their business to six Anytime Fitness clubs, with another three locations in development. They share their journey from getting started in the fitness industry to becoming multi-site gym owners, including the challenges of expansion, managing teams, reinvesting profits and creating a premium member experience. We also explore what makes the Anytime Fitness franchise model successful, the importance of strong relationships between franchisees and head office, and how to build a business that can continue growing without relying entirely on the owners. Later in the episode, Owen opens up about his personal experience with burnout and introduces One Less, a new initiative focused on anonymous peer support and men's mental health. Chapters 00:00 Meet Owen and Erin, owners of six Anytime Fitness clubs 03:12 Why the 24/7 gym model stood out 07:13 The relationship between franchisees and Anytime Fitness HQ 09:20 Expanding locations without competing against your own clubs 11:05 Premium gym design and improving the member experience 12:16 Why group fitness needs to suit your location 16:38 The cost of opening a gym, managing debt and reinvesting profits 21:21 Building leadership teams to support multiple locations 26:12 Gym valuations, reinvestment and owner involvement 30:28 Understanding cancellations and improving member retention 35:50 Owen's experience with burnout and the story behind One Less 38:20 Anonymous peer support and men's mental health Whether you own one gym or you're looking to expand into multiple locations, this episode shares practical insights into scaling a fitness business, developing great teams and building a sustainable operation. Please subscribe for more conversations with successful gym owners, franchisees and fitness industry leaders.

If you want to grow your gym or studio, book a call directly with Jayme below: https://fitnessbusinessconsulting.io/businessbrainstorm1 In this episode, Jayme Richardson sits down with Connor from Code5 and Success Supplements to discuss how gym and studio owners can use internal challenges, supplement subscriptions and smarter marketing strategies to increase revenue, improve member retention and grow their businesses. Connor shares practical examples of how gyms are using challenges to reactivate past members, attract new clients and create additional revenue opportunities through supplements and subscription models. We also explore the importance of choosing the right prizes, structuring challenges effectively, marketing to your existing database and building systems that support long-term business growth. Chapters 00:00 Introduction to gym challenges and success stories 01:58 Why gyms struggle to sell supplements 04:04 Using subscription models to build recurring revenue 09:02 How a rural gym brought back 30 members 11:55 Using challenges to generate leads and increase engagement 15:04 Choosing prizes that motivate members to participate 19:53 Marketing strategies for successful gym challenges 22:53 Increasing supplement sales during challenges 27:03 Turning challenge participants into long-term members 29:58 Building systems for sustainable gym growth If you're a gym or studio owner looking for new ways to engage your members, run more effective challenges and create additional revenue opportunities, this episode shares practical ideas you can apply to your own business. Please subscribe for more conversations and strategies to help you build a more profitable fitness business.

If you want to grow your gym or studio, book a call directly with Jayme below: https://fitnessbusinessconsulting.io/businessbrainstorm1 In this episode, Jayme Richardson sits down with professional golfer Dimi to discuss his journey from competing on the professional golf tour and winning the New Zealand Open to building a business in the growing golf simulator industry. Dimi shares the realities of life as a professional golfer, the financial pressures of competing on tour, the mental challenges of performing at the highest level, and his transition into entrepreneurship. We also explore how golf simulator technology is changing the way people practise, play and experience golf, and what it takes to build a business beyond a professional sporting career. Chapters 00:00 Dimi's early career and unforgettable week in golf 02:26 Transitioning from professional golf to business and InSIM 03:52 The journey from amateur golfer to professional 09:06 The financial realities of professional golf 12:48 Winning the New Zealand Open 17:55 Life on tour, mental resilience and handling setbacks 21:11 The growth of golf simulators and the business model 28:00 How technology is transforming golf practice and performance 34:03 Finding the right customers and growing the business 40:07 The mental game of golf and continuous improvement 45:11 Future business plans and final thoughts From competing at the highest level to building a business outside professional sport, Dimi shares valuable lessons about performance, resilience and entrepreneurship. Please subscribe for more conversations with business owners, entrepreneurs and industry leaders.

If you want to learn more about growing your gym or studio, book a call with Jayme below: https://fitnessbusinessconsulting.io/businessbrainstorm1 In this episode, Jayme Richardson shares how he uses virtual assistants across his businesses and some of the lessons he has learned along the way. We explore how virtual assistants can support day-to-day operations, help with repetitive administrative tasks, and give business owners more time to focus on other areas of their business. We cover: - How Jayme uses virtual assistants in his businesses - Tasks that can be delegated to a VA - Identifying repetitive tasks in your week - Creating systems and processes for your team - Using Loom and SOPs to train a VA - Membership software, reporting and data management - Lead generation and database management - Social media posting and inbox management - Tasks Jayme prefers to keep in-house - Why Jayme doesn't use VAs for certain sales conversations - Finding and training additional team members - Building strong long-term working relationships - Improving delegation as your business grows - Creating more structure around your time If you're a gym or studio owner looking for ideas around delegation, systems and building a team, this episode shares practical examples from Jayme's experience. Please subscribe for more conversations about growing and operating a fitness business.

If you want to scale your gym or studio, book a call directly with Jayme below: https://fitnessbusinessconsulting.io/businessbrainstorm1 In this episode, Jayme Richardson sits down with John from Xoda to discuss how the right fitness software can help gym and studio owners save time, improve their member experience, increase retention and build a more profitable business. They break down how automation, lead management, data and AI are changing the way fitness businesses operate, and why your choice of software can have a much bigger impact on your business than you might think. 00:00 Why your fitness software matters 03:06 Standing out in an increasingly competitive fitness market 06:17 The minimum viable product and extending your software capabilities 08:11 How Xoda can help increase gym revenue 09:39 Lead management and improving conversions 11:00 Automating lead follow-up and communication 12:23 Reducing costs and improving efficiency 14:44 Giving your team more time through automation 16:39 Retention strategies and trigger-based actions 18:02 Using data and AI to make better decisions 20:27 Making fitness software simple for your team to use 22:10 Building community and increasing member engagement 26:24 Helping gym owners understand the value of their software 30:11 AI and automation in the fitness industry 34:29 The future of fitness technology 45:00 Continuous development and improving your systems 47:23 Using technology to influence member behaviour 50:19 Making better business decisions with data 54:29 Creating leverage and scale through software 57:22 Why gym and studio owners should care about their software Please subscribe for more conversations and strategies to help you build a more profitable fitness business.

If you want to scale your gym or studio, book a call directly with Jayme below: https://fitnessbusinessconsulting.io/businessbrainstorm1 This episode breaks down the critical elements of a successful fitness studio pre-sale and why what you do before opening your doors can determine whether your studio starts profitable or starts under pressure. We cover paid advertising, organic content, documenting the journey, budgeting, scarcity, referrals, and the different stages of a successful pre-sale campaign. 00:00 Why your pre-sale matters 00:29 Two studio owners with very different pre-sale results 00:54 Why marketing and paid ads need to start before you open 01:24 The “build it and they will come” mistake 02:19 Why most studios struggle with pre-sales 03:18 Building a strategic pre-sale plan 04:16 Leveraging organic content before opening 05:16 Documenting the journey and building anticipation 07:34 Budgeting for marketing vs equipment 10:56 Creating great content with minimal equipment 13:39 Structuring a successful pre-sale campaign 14:09 The three stages: foundation, build and escalation 17:00 Using scarcity and urgency to drive sign-ups 18:23 Handling delays and soft openings 22:00 Creating a seamless sign-up process 23:53 Using referrals during your pre-sale 25:13 Key pre-sale tactics and final takeaways Please subscribe for more strategies to help you grow a more profitable fitness business.

If you want to scale your gym or studio, book a call directly with Jayme below: https://fitnessbusinessconsulting.io/businessbrainstorm1 In this episode, Jayme Richardson breaks down 6 simple strategies gym and studio owners can use to generate cash quickly. From increasing prices and reactivating old leads to improving class profitability and selling to your existing members, these are practical strategies you can implement immediately to improve cash flow and increase revenue. 00:00 Introduction to quick cash strategies for gyms and studios 01:51 Asking loyal clients to pay memberships upfront 03:47 Reactivating your database of ex-members and old leads 07:57 Using Instagram DMs to follow up with inquiries 09:52 Cutting low-attendance classes to improve profitability 15:08 Pre-selling merchandise and supplements to generate immediate cash 17:03 Increasing your prices to boost recurring revenue 20:49 Running internal challenges to generate excitement and cash 23:11 Summary and final thoughts Please subscribe for more practical strategies to help you grow a more profitable fitness business.

Click below to add 100 clients to your studio: https://fitnessbusinessconsulting.io/businessbrainstorm1 Pete shares his journey from starting out with no real plan to building a successful fitness business through high-value personal training and semi-private training. We dive into pricing, sales, marketing, client acquisition, staffing, systems, scaling, and the lessons Pete has learned along the way. 00:00 Pete's starting point and early challenges 03:21 Meeting Tessa and the idea of opening their own studio 06:37 Leaving Vision and starting their own gym 09:58 The evolution of pricing and service offerings 13:14 Mentorship and learning from others 16:07 Managing growth, staff and operational challenges 19:05 The power of sales and high-ticket programs 20:00 Scaling through ads and client acquisition 20:57 Relationship-based sales and client loyalty 21:54 The shift to semi-private training 22:53 Pricing semi-private and personal training 23:53 Tracking client progress and results 24:50 Building better sales systems and processes 25:48 Overcoming setbacks and staying motivated 26:47 Balancing family life and business 28:13 Future growth and expansion plans 29:10 How the fitness industry has changed 30:04 The importance of genuinely loving fitness 30:57 Advice for aspiring gym owners and trainers 31:54 Pete's final thoughts and key takeaways Please subscribe for more conversations with successful fitness business owners.

If you want help growing your gym or studio, book a complimentary Business Brainstorm with Jayme below. 🔗 https://fitnessbusinessconsulting.io/businessbrainstorm1 In this episode, we break down Client Finance Acquisition and how fitness studio owners can use it to grow profitably without cash flow becoming the bottleneck. Timestamps 00:00 Introduction to Profitable Client Acquisition 02:04 How This Concept Transformed Our Business 04:00 Real Examples of Marketing Spend & Client Acquisition 05:55 Pricing Strategies to Fund Your Marketing 06:24 Why Front-End Offers Work So Well 07:48 Comparing Fitness Studios to Online Coaching 08:45 The Math Behind Profitable Marketing 09:10 Eliminating Cash Flow Bottlenecks 11:04 Optimising Your Offer Pricing 12:03 Final Thoughts If you found this episode valuable, please Like, Subscribe & Share.

If you want to grow your studio book a call with Jayme below https://fitnessbusinessconsulting.io/businessbrainstorm1 In this episode, Jayme Richardson breaks down the eight most effective lead generation strategies for gym and studio owners, ranking them from least to most effective based on real-world results and experience. Discover how to optimize your marketing efforts for 2026 and beyond. 00:00Introduction to Lead Generation Strategies 00:29The Worst: Affiliates and Partnerships 02:20Ranking and Overview of Strategies 04:42Why Affiliates and Partnerships Fail 06:36Cold Outreach: Effort vs Results 08:55Staff as Lead Generators 12:36The Role of Agencies in Lead Generation 18:52Content Marketing: Nurturing Leads 27:06Warm Outreach and Re-engagement 29:57Referrals and Their Power 33:13Paid Ads: The Most Scalable Strategy 36:00Summary and Final Tips Please subscribe

If you want to scale your gym or studio, book a free Business Breakthrough Call with Jayme below: https://fitnessbusinessconsulting.io/businessbrainstorm1 Steve joined one of our gyms as a member, became one of my closest mates, and today owns one of our former gyms. A true full-circle moment. 00:00 – Introduction and how we first met 00:28 – Starting 2327 Boot Camp in Kurri Kurri 00:58 – Imposter syndrome and filling big shoes 01:28 – Our friendship and journey together 02:26 – UFC, life, and personal milestones 03:26 – The rise of boot camps and group fitness 04:20 – Steve's weight loss transformation 07:30 – Getting started in fitness 08:53 – Motivation and support from his partner 10:12 – His complete weight loss timeline 12:26 – Why people connected with our story 13:11 – Overcoming imposter syndrome and finding your own style 26:31 – Early coaching challenges and difficult members 33:19 – Business mistakes we'll never forget 19:53 – Communication, leadership and managing emotions 13:13 – Building a loyal team and great culture 33:13 – Why culture always wins 19:53 – The value of long-term staff 53:13 – Creating a strong core team 26:33 – Steve's journey from coach to business owner 33:13 – Starting Fitness Business Consulting 19:53 – Selling our gyms and starting something new 26:33 – Balancing multiple businesses Pleas subscribe

If you want to grow your studio you can book a call with Jayme below https://fitnessbusinessconsulting.io/businessbrainstorm1 In this episode, Scott shares his 30-year journey in the fitness industry, including lessons learned from opening studios, franchising, and expanding into the US market. He offers practical insights on location selection, business models, and building a community-driven fitness brand. 00:00Introduction and Scott's Background in Fitness 02:16The Importance of Location and Lease Planning 03:11Scott's Journey from Corporate to Entrepreneur 04:07Early Career and Mentors in Fitness 05:07Reflections on Corporate Life and Motivation 06:36Transition from Corporate to Fitness Business 07:52Lessons from Vision Franchise Experience 08:48Managing Large-Scale Gyms and Operations 13:34Core Values and Growth as a Driver 14:54Opening a Medium-Sized Gym with Family 22:12Overcapitalization and Business Challenges 23:34Lessons from Business Failures and Comebacks 24:33Transition to Pilates and Wellness Focus 25:56Entrepreneurial Spirit and Business Philosophy 29:49The In Life Model and Franchise Support 37:45US Market Entry and Differences from Australia 40:05Opportunities and Challenges in the US 44:22Location Selection and the 14-Point Checklist 55:59Creating a Welcoming Studio Environment 56:58Final Thoughts and Lessons Learned Please subscribe

Want to add 100 members to your business? Book a call here with Jayme https://fitnessbusinessconsulting.io/businessbrainstorm1 In this episode, we chat Julie about the evolution of the fitness industry, focusing on female-only studios, the over 40s market, and advocacy through Aus Active. 00:00The Journey of an Industry Veteran 07:52Empowering Women Over 40 15:36Building a Community for the Underserved 21:55Transformative Fitness: Beyond Weight Loss 26:50Dance Fitness: A Unique Approach 30:03Targeting the Over 40 Demographic 33:50The Importance of Female-Only Spaces 38:04Understanding OzActive and Its Role 43:52Advocating for Preventative Health in Fitness 49:54The Future of Fitness Education and Regulation Please Subscribe

If you want to grow your studio book a call with Jayme below https://fitnessbusinessconsulting.io/dfybc In this episode, Palma shares his journey from outdoor boot camps to a fully booked gym, navigating burnout, launching successful group programs, and community engagement through charity events. Chapters 00:00 From Garage to Commercial Facility: The Journey Begins 11:27 Transitioning from One-on-One to Group Training 17:38 The Power of Pre-Sales and Marketing Strategies 23:43 Navigating Relationships and Business Dynamics 24:11 Transitioning from Personal Training to Group Programs 25:10 Hiring and Managing Trainers 27:29 Creating a Welcoming Gym Environment 28:26 The Impact of Parenthood on Business 30:18 Balancing Work and Family Life 32:11 Community Engagement through Fundraising Events 34:03 The Power of Trivia Nights for Community Building 39:35 Leveraging Local Connections for Charitable Causes 43:50 Future Plans and New Ventures Please subscribe