Advertise on podcast: Sync Gems

Want to get on a free call with me? https://www.roymatz.com/coaching   In this episode, Lister Rossel—music producer and A&R at West One Music—takes us on his journey from funk band performer in Chile to producing international music in London. Lister opens up about the emotional intensity of being a solo artist and why he transitioned from performer to producer, finding relief in creating music for others rather than constantly "squeezing his soul" for his own songwriting. We explore what A&R really means in the sync world, how he connects artists across Latin America, Asia, Africa, and the Middle East, and why genuine human connection matters more than transactional relationships in music production. Lister shares the incredible story of how a chance meeting in Granada five years ago led to his dream flamenco album project, proving that staying open to life's moments—combined with love for the craft—brings opportunities full circle. Whether you're a producer, composer, or artist navigating the music industry, this conversation reveals the power of being present, honest about your path, and surrounding yourself with people who inspire you to level up.

In this episode, music supervisor Trygge Toven (Loki, Guardians of the Galaxy, Westworld) shares his unconventional path from interning at a hip-hop studio to supervising Marvel's biggest projects. We explore the realities of music supervision, how it differs from composition, and why building relationships through sync companies is more effective than cold-emailing supervisors directly. Trygge offers invaluable advice for composers looking to break into sync, explains how to identify the right supervisors for your music style, and discusses the collaborative nature of working with composers on major productions. Whether you're a composer, producer, or music creator trying to understand the sync landscape, this conversation provides practical insights into building a sustainable career in music for film and TV.   Go to Trygge's Course: https://course.vidsyn.com/

In this episode I'm pulling back the curtain on the biggest moves I've made in order to maximize my royalties. I'll walk you through how my international royalties started flowing faster and more predictably, how I simultaneously quadrupled my BMI royalties, and why consistency became the real secret to my success. If you're trying to build sustainable sync licensing income and wondering what actually works, I'm sharing exactly what I did, the mistakes I made along the way, and the strategies that finally got me on track toward full-time royalty income.   want a free coaching call with me? https://www.roymatz.com/coaching   Michael Maas Courses:  Sync Music Business Course https://roymatz.krtra.com/t/7R1Cl8hft4oQ   Trailer Music Production https://roymatz.krtra.com/t/uYdZ26NTCfa4

Ehren Ebbage shares his remarkable journey through the music industry. From his early days touring with bands and getting discovered by an A&R rep in Idaho to becoming a sought-after producer working with breakout artists like Lizzie McAlpine, Ebbage offers a masterclass in career longevity and creative evolution. Ehren's story begins like many musicians - falling in love with Aerosmith and Guns N' Roses as a teenager - but takes unexpected turns through record deals, touring life, and eventually finding his true calling in production and composition.   Want my free 11 gems PDF??  https://www.roymatz.com/gemspdf  

In this interview Jesse Josefsson opens up about his journey in sync licensing, from his early days as a musician to becoming an educator who is actually qualified to teach (nearly 10,000 placements). Jesse shares how he transitioned from band life to sync licensing after seeing consistent financial returns. He emphasizes transparency in an industry often filled with misleading promises and discusses how the sync landscape continues to evolve with technology. Both Jesse and Roy highlight the importance of "persistency" (persistence and consistency combined) and taking full responsibility for one's career path. Jesse also reflects on how parenthood has taught him valuable lessons about responsibility that apply to the music business.   11 Gems Pdf (free): https://www.roymatz.com/gemspdf

Download my free 11 gems pdf: https://www.roymatz.com/gemspdf

Katy Mac, founder of Dawn Patrol, shares invaluable insights from her extensive career spanning multiple facets of the music licensing world. As someone who has transitioned from musician to music supervisor to catalog owner, Katy provides a unique 360-degree perspective on how artists can successfully navigate the complex ecosystem of sync licensing.   Katy’s community: https://www.58facets.net/about   Katy’s agency: https://www.dawnpatrolmusic.com    Get your free 11 gems PDF: https://www.roymatz.com/gemspdf

Today we sit down with Scott Reinwand, the VP of production at Warner Chappell Production Music. He opens up about his journey from recording on a 4-track Portastudio to overseeing 60-80 albums a year. Scott shares some real gems about ego in the music industry, the power of genuine collaboration, and why success often comes from unexpected directions. Beyond his Warner Chappell role, we dive into his experience teaching film scoring at BYU, his approach to working with composers, and how letting go of ego has shaped his success in sync licensing and production music. Download my FREE 11 gems pdf: https://www.roymatz.com/gemspdf

Get the free 11 gems pdf here: https://www.roymatz.com/gemspdf

In this milestone 100th episode, music producer and sync licensing expert Josh Williams shares his journey and insights on balancing creative work with business in the music industry. Josh discusses his successful Shades of Sync event, his approach to music production, and how he manages his thriving community while staying active as a composer. The conversation dives into practical tips about time management, collaboration strategies, and maintaining authenticity in an AI-driven world. Josh also reveals his unique "ear candy" production technique and his method of planning music releases around future entertainment trends.   Get my free 11 gems pdf: https://roymatz.substack.com   Connect with Josh: @xj_will

Music industry veteran Michael Elsner shares his remarkable journey from guitar player to successful music licensing professional, revealing invaluable insights about the sync licensing business. Starting in Woodstock, NY, Elsner's path led him through Nashville's studio scene to Los Angeles, where he discovered the lucrative world of music licensing. His experience spans from American Idol to international touring, highlighting how diversification in the music industry can lead to sustainable success. The conversation explores the business of music licensing, including detailed insights about payment timelines, royalty structures, and the importance of building a quality catalog. Elsner's story demonstrates how musicians can build passive income through sync licensing while maintaining their performance careers. Get your free 11 gems pdf here: https://www.roymatz.com/gemspdf   Sync Titans (Michael’s community) https://www.elitemusiccoaching.com/community

In this episode I tell you all about my wins and losses from 2024. I dive deep and talk about the amazing vision I see for "sync gems" in years to come

In this episode, we sit down with Ryan, a multi-talented musician and sound designer, to explore his unique journey from being a drummer in rock and funk bands to electronic music production, sound design, and creative direction. Ryan shares invaluable insights for musicians, composers, and creatives looking to navigate the ever-changing landscape of the music industry. We talk about the power of in person communications, being personable and easy to communicate with, persevering, having proper metadata, saving stems and Ryan shares insane stories from his journey.   Contact Ryan LinkedIn: Ryan Dickinson Email: [email protected] Download my free 11 gems pdf https://www.roymatz.com/gemspdf

On this episode we talk to Brianna Shelko about making money in the sync biz. We talk about selling masters, the state of upfront fees, and her move from the world of social media marketing back into music (which she has been pursuing since the age of 8) We get into depth about her story of starting “Level up music Productions”. making it as a musician, and Brianna Shares vulnerably about some of her low moments she had to navigate through in the last decade.   About Brianna: Brianna Shelko stands at the forefront of the sync songwriting scene, seamlessly blending creativity and business acumen to redefine the landscape of custom white-label songwriting camps. As the driving force behind Level Up Music Productions, she has successfully positioned the company as the go-to destination for bespoke musical compositions, providing an innovative approach to meet the unique needs of libraries, film studios, TV, and beyond.   Connect with Brianna: https://www.linkedin.com/in/briannaleveledup/   Download my 11 gems pdf: https://www.roymatz.com/gemspdf

On this episode we talk about how to actually make long lasting connections with key people in the industry. Eddie breaks down his story of many rejections until starting to build his amazing company “music of the sea”. We get into how to actually understand who to send music to, and how to approach them, we also get into the importance of real life connections with these people and Eddie has taken a very interesting and practical approach to connect to these key people.   Eddie has worked on projects like “Guardians Of The Galaxy 3”, “once upon a time in Hollywood” and has had music placed in thousands of different places   Eddie’s Books https://www.amazon.com/Sync-Empowerment-Eddie-Caldwell/dp/B0DK15HWCQ/ref=sr_1_1?crid=1W1ONTISFSBF0&dib=eyJ2IjoiMSJ9.oZERcaWDiRUipC2BVGtQURhTWIedVmqE0K4fqjUkTLwMNIxCCLYX5mtx9EoB_QWKIXxvPcJCmkh6J2V1aIAG5bCkCsXRWgyjzFEGs6N0sukFYtFJCk-6x2si5caHoaNnmobq626E5wyXDUbenGmK2d9AmcGQ8ygSMAaGkzbA63jP3rJMqR0zBiaBBS78qkNbV1dB6Oags89TOGB4OFnUqat3y5yrT9uawAX1V0sdfV4.ErR2p6FFED_5fB0jMfElM9eHMjHvG27OPitOMT63ZJ8&dib_tag=se&keywords=eddie+caldwell&qid=1734165723&sprefix=eddie+caldw%2Caps%2C454&sr=8-1   Download my 11 gems FREE PDF here: https://www.roymatz.com/gemspdf