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This National Pet Dental Health Month, we’re sinking our teeth into one of the most overlooked areas of pet wellness: oral health. Hosts Dr. Stephanie Clark and Jordan Tyler are joined by a veterinary dentist and several pet dental health innovators to explore why dental disease goes far beyond doggy breath, breaking down how plaque, tartar, and inflammation can impact the heart, kidneys, and overall health of pets. Learn why toothbrushing is the gold standard, what dental chews and additives can realistically achieve, and how pet parents can build effective routines without aiming for perfection. From myth-busting to practical tips, this episode offers a clear, science-backed look at how small daily habits can protect pets for the long haul. Helpful Links 🦷 Check out this list of pet dental health products that carry the VOHC Seal: https://vohc.org/accepted-products/ ⚕️ Learn more about pet dental health from the American Veterinary Medical Association (AVMA): https://www.avma.org/resources-tools/pet-owners/petcare/pet-dental-care 🪥 Find even more resources on pet dentistry from Dr. Amy “Toothy” Thomson: https://www.toothythomson.ca/ 💡 Open wide for supporting insights from our veterinary experts, Dr. Bradley Quest and Dr. Katy Miller: Beyond Bad Breath: Why Oral Hygiene Is Vital for PetsBeyond Brushing: How Microbiome Science is Reshaping Oral Care for Dogs and Cats 🔬 Read more about clinical studies from Yummy Combs (Pet’s Best Life) and WHIMZEES (Wellness Pet Company): Yummy Combs 🐝 https://petsbestlife.com/abstract-evaluation-of-efficacy-of-reduction-of-calculus-plaque-gingivitis-and-malodor-of-a-daily-honeycomb-shaped-dental-chew-in-dogs/ WHIMZEES 🦔 https://www.dvh.com.au/wp-content/uploads/2021/09/WHIMZEES_VOHC.pdf Show Notes 00:00 – Inside the Episode 03:35 – A Whole-Body Health Issue 06:26 – Why Pet Dental Health Matters 10:30 – The Gold Standard: Toothbrushing 15:23 – Beyond Brushing: The Scoop on Dental Chews 26:02 – Don’t Put All Your Plaque in One Basket 29:05 – The VOHC Seal 33:42 – Pet Dental Health Myth-Busting 39:00 – Today’s Key Takeaways 40:23 – This Month’s Challenge!

In this episode of Barking Mad, hosts Dr. Stephanie Clark and Jordan Tyler sit down with consumer strategy expert Michael Johnson to unpack the rise of luxury pet products and the humanization of pets through the lens of economics, guilt, and lifestyle signaling. From diamond-studded collars to ultra-premium pet foods, this conversation challenges the assumption that higher prices always equal better care, explores how affordable options are increasingly stigmatized, and asks a critical question facing the industry today: what happens when “doing right by your pet” starts to feel financially out of reach? Helpful Links 💎 Check out Posh Puppy's Jeune Tulipe diamond dog collar: https://www.poshpuppyboutique.com/collections/collars/products/la-jeune-tulipe-diamond-dog-pet-collar-exclusive-to-posh-puppy-boutique 💰 And these other luxurious products for dogs: https://www.lordsandlabradors.co.uk/blogs/journal/the-world-s-most-expensive-luxury-gifts-for-pets?srsltid=AfmBOoroy7at5EVFBfQRYwNMb-bDZpkefEIjZczvozKf8UeNcHSQZ8DB 🤔 Is the humanization of pets truly in their best interest? Michael Johnson asks and answers the hard questions in this article: https://www.petfoodprocessing.net/articles/18800-pets-or-people-the-impact-of-humanizing-pets 📰 Read more about "Petflation: How soaring pet food prices are straining households" (CBS News): https://www.cbsnews.com/atlanta/news/petflation-how-soaring-pet-food-prices-are-straining-households/ Show Notes 00:00 – Inside the Episode 01:30 – Now Entering: The Lap of Luxury 03:30 – Judgement, Jealousy, and Perspective 10:30 – Don’t Burst My Economic Bubble! 15:30 – Humanization, Guilt, and Pets as People 18:30 – Premiumization vs Accessibility 22:30 – Can Quality Pet Nutrition Also Be Affordable? 31:30 – Parallels to (Human) Parenting 39:30 – Are We Pricing People Out of Pet Ownership 43:30 – Today’s Key Takeaways

As we forge full speed ahead into 2026, the Barking Mad team takes a moment to reflect on the conversations that shaped 2025 and what they revealed about pets, pet ownership, and the industry at large. From standout episodes and unexpected lessons to topics that challenged assumptions and sparked deeper curiosity, this mini episode looks back on what resonated most with listeners and why it mattered. Then, hosts Jordan Tyler and Dr. Stephanie Clark look ahead to 2026, sharing what’s next for the podcast, how the show is evolving, and where they plan to take future conversations. Expect thoughtful takeaways, a few honest laughs, and a clear-eyed look at what’s coming in hot! Helpful Links Check out our top five episodes from 2025! 🎟️ Beyond the Brands: Your Backstage Pass to SUPERZOO 2025 🔮 The Billion-Dollar Deception of DCM: Inside KetoNatural’s Class Action Lawsuit 🪰 Bug Appétit: From Ick to Innovation on Insect-Based Pet Food 💕 Looking for Love: Swiping Right on Sustainable Cat Litter ♻️ Is Recyclable Pet Food Packaging A Lie? Unraveling The Pet Industry’s Plastic Waste Problem Subscribe to Barking Mad on Spotify, Apple Podcasts, Amazon Music, iHeart Radio, or wherever you listen to podcasts. 🎧 And don’t forget to follow us on TikTok, Instagram, and YouTube to keep up with our hot takes, spicy soundbites, and no-nonsense commentary on all things pet care! 🎙️👏 Show Notes 00:00 – Inside the Episode 02:35 – Revisiting Our Top Episodes of 2025 17:00 – Jordan and Dr. Steph’s Favorite Fun Facts 21:36 – We’re Open to Suggestions! 26:30 – Get Ready for Rufus 32:36 – What Else to Expect in 2026 33:30 – Key Takeaways and Stay Tuned! 34:18 – Very Serious Bloopers

The holidays are here, and Barking Mad is leaning all the way into the cozy chaos. In this special seasonal episode, we explore the weird, wonderful, and unexpectedly fascinating ways animals show up in holiday traditions around the world, from reindeer with surprisingly complex biology to the ominous legend of Iceland’s Yule Cat, and plenty of pet-parent realities in between. Join us as we unpack curious animal facts, folklore, and festive science, and share more than a few laughs about what the holidays really look like when pets are involved. Wishing you and yours a very Barking Mad holiday! Helpful Links 👁️ Learn more about the magical color-changing eyes of reindeer: https://www.nhm.ac.uk/discover/colour-in-collection-reindeer-eye.html 🦛 Hear more about Gayla Peevey’s hippo-fueled success here: https://www.youtube.com/watch?v=REd9wHlF_oQ 🐱 Read more about the Icelandic Yule Cat, or Jólakötturinn: https://www.npr.org/2023/12/23/1221454825/youve-heard-of-santa-maybe-even-krampus-but-what-about-the-child-eating-yule-cat 👹 Learn more about Krampus, “the original bad Santa:” https://www.history.com/articles/krampus-christmas-legend-origin 🐶 Read more about dogs’ double coats and how, ironically, they help keep them warm in the winter and cool in the summer: https://www.akc.org/expert-advice/dog-breeds/double-coated-dog-breeds/ 🎁 Check out BSM Partners’ Holiday Pet Gift Guide! https://bsmpartners.net/insights/the-bsm-partners-holiday-pet-gift-guide-innovations-insights-and-must-haves/ Show Notes 00:00 – Inside the Episode 00:14 – Holiday Greetings from Jordan & Dr. Steph 01:18 – Cozy Fires, Family Traditions, and Pet Gift Rituals 05:42 – Reindeer Are Cool! 08:53 – Color-Changing Eyes and the Science Behind Rudolph’s Nose 13:11 – Winter Survival Strategies Across the Animal Kingdom 15:51 – Double-Coated Dogs: Warm in Winter, Cool in Summer 20:31 – The 12 Days of Christmas: Why Birds? 27:29 – A Hippopotamus? For Christmas?! 33:50 – Beware the Icelandic Yule Cat 37:50 – Cats & Christmas Trees: A Holiday Classic 42:50 – “Hygge” and The Science Behind Coziness 48:50 – Wrapping Up a Very Barking Mad Holiday

Live from the SUPERZOO 2025 show floor, we sit down with Clayton Payne, the unapologetic disruptor behind one of the world’s most downloaded pet industry podcasts, Pet Business Disruptors. Join us as we unravel what real innovation looks like in today’s pet care landscape, explore why staying close to everyday pet owners matters more than any trend report, and share how pet owners can spot products that genuinely solve problems for you and your pets. Whether you’re overwhelmed by labels, confused by claims, or simply want to make smarter choices for your pets, this episode delivers clarity, personality, and a refreshing dose of real talk. Helpful Links Tune in to the Pet Business Disruptors podcast here! 🎧 https://podcasts.apple.com/gb/podcast/pet-business-disruptors/id1759599442 Hear more candid conversations from the SUPERZOO 2025 show floor: 🎟️ Beyond the Brands: Your Backstage Pass to SUPERZOO 2025🐶 Candid Conversations from the SUPERZOO Show Floor: Real Talk with Daniel Schulof🏬 Candid Conversations from the SUPERZOO Show Floor: Celebrating Neighborhood Pet Store Day!💡 Small Brands, Big Impact: Emerging Brands & Innovations from SUPERZOO 2025📸 Corgis Gone Viral: Meet Dash & Lili, the Internet’s Favorite Dog Duo Show Notes 00:00 – Inside the Episode 01:12 – Introducing Clayton Payne and Pet Business Disruptors 05:30 – How and Why Small Brands Pivot Faster Than Industry Giants 09:07 – A Brief History of Pet Food Trends 11:54 – The Influence of Social Media on Innovation 16:47 – Why Brands Lose Consumers via Claim Overload 21:37 – United Kingdom vs United States on Pet Industry Innovation 24:02 – Meet Clayton’s Five (Yes, Five!) Dogs 25:33 – Today’s Key Takeaways

You might worry when you see ingredients like salt, cellulose, gums, or artificial flavors on a pet food label, but most of these so-called villains are actually essential for food safety, nutrition, taste, and preservation. In this episode, we sit down with food scientist Dr. Abbey Thiel to unpack how these ingredients work, why they’ve been unfairly vilified, and why we should reconsider our stance against them. From the truth behind “sawdust in kibble” to the science of palatants, we break down the myths that fuel fear-based marketing. You’ll learn what matters, what doesn’t, and how to read ingredient lists with confidence. Helpful Links 🔗 Check out Abbey Thiel’s YouTube channel, her candy science coloring book for kids, and connect with her on LinkedIn here. 🪲 Learn more about the bugs hiding in our everyday food items! https://bsmpartners.net/insights/creepy-crawly-cuisine-when-banning-synthetics-comes-with-tradeoffs/ 🎧 Hear more from Pete Stirling of Skout’s Honor and other toxicity experts about common household items that could cause trouble for your pets: 🕯️ Scented Suspects: Pet Safety in a Fragrant World⚠️ The Dirty Truth: Pet Safety Hazards Hiding in Your Homes and Gardens🍫 Your Dog Ate What?! A Pet Parent’s Guide to Hidden Hazards in the Kitchen and Medicine Cabinet Show Notes 00:24 – Inside the Episode 01:13 – How Human Food Trends Shape Fears About Pet Food 05:05 – Cellulose Explained 11:20 – Salt’s Real Jobs: Health, Preservation, and Safety 19:51 – Palatants, Flavors, and Why Pets Need Them 23:38 – Natural vs. Artificial: The Environmental and Safety Trade-Off 29:10 – The Truth About Gums and Thickeners 37:21 – How Fear-Based Marketing Fuels Ingredient Myths 46:46 – Today’s Key Takeaways

One toss of the toy changed everything for Adriane and Mike Wang and their “firstborn son.” In this heartwarming episode, you’ll meet the couple behind the internet’s favorite Corgi duo: Dash & Lili. Recorded live from the floor of SUPERZOO 2025, this episode takes you behind the camera to reveal their real story behind their virality online, why the Wangs are so selective about brand partnerships, and what they’ve learned about truth in pet food marketing. From grading poop (yes, really) to spotlighting shelters in need, this conversation is a celebration of authenticity, compassion, and the bond we share with our beloved animal companions. Helpful Links #️⃣ Follow Dash & Lili on Instagram, TikTok, Facebook, and YouTube. 🎧 Tune in to our other episodes from the SUPERZOO 2025 show floor: 🎟️ Beyond the Brands: Your Backstage Pass to SUPERZOO 2025💡 Small Brands, Big Impact: Emerging Brands & Innovations from SUPERZOO 2025🐶 Candid Conversations from the SUPERZOO Show Floor: Real Talk with Daniel Schulof🛒 Candid Conversations from the SUPERZOO Show Floor: Celebrating Neighborhood Pet Store Day! Show Notes 00:20 – Inside the Episode 01:11 – Meet Adriane and Mike Wang, Pet-Parents of Dash & Lili 04:05 – Getting Dash 06:05 – The Viral Moment That Started It All 07:32 – Adding to the Family 12:17 – Choosing Partnerships with Purpose 13:43 – The Truth About Pet Food Marketing 14:55 – Spotlighting Shelters in Need 18:49 – Real-Life Lesson from Pet Parenthood 23:17 – The Truth Is in the… Poop? 24:35 – Today’s Key Takeaways

Every Halloween, black cats, bats, and spiders take center stage as symbols of all things spooky—but how did these animals earn their eerie reputations, and which creatures deserve a little more Halloween spotlight? In this Barking Mad Halloween special, hosts Jordan Tyler and Dr. Stephanie Clark are joined by David Perez and Kait Wright to unravel the myths, folklore, and surprising facts behind nature’s creepiest (and most misunderstood) species. From toads with hallucinogenic toxins to beetles that bury the dead, discover how science, superstition, and pop culture turned these seemingly ordinary animals into Halloween legends. Helpful Links 🎃 Learn more about: Why are Bats, Owls, Toads, and Crows Associated with Halloween? (National Wildlife Federation)Why Black Cats Are Associated With Halloween and Bad Luck (History)The Sydney funnel-web spider (The Australian Museum)Daddy long-legs—an Opiliones, not a spider! (The University of California-Riverside)Truth & Myth: Crows & Ravens in The Game of Thrones (AvesNoir)Huginn and Muninn: The Backstory of Odin's Ravens (Birds of Valhalla)Horned Lizards, AKA Horned Toads (University of Texas at Austin)Animals that are sanguivores (Animalia)Death’s-head hawkmoth (Butterfly Conservation)The American burying beetle (U.S. Fish & Wildlife Service)Ticks (Centers for Disease Control and Prevention)Tardigrades (LiveScience by Future US) 🦇 Find the full blog post, “Nine animals begging for more Halloween representation.” Show Notes 00:20 – Inside the Episode 02:27 – Spooky Cinema: Animals in Horror 04:43 – Halloween’s Most Iconic Animals 05:47 – The Black Cat’s Curse and Comeback 07:26 – Toads, Witches, and Ancient Symbolism 09:32 – Debunking Spider Myths 15:02 – Bats, Vampires, and the Birth of Dracula 16:32 – Draculin and Other Bloody Facts 17:15 – Ravens, Crows, and Ominous Intelligence 20:00 – Owls: From Omens of Death to Symbols of Wisdom 22:41 – Halloween’s Most Underrated Creeps 23:15 – Centipedes: The Nightmare Pest You Shouldn’t Kill 24:46 – The Death’s-Head Hawkmoth Has a Screaming Sweet Tooth 26:45 – The Burying Beetle: A True Gothic Homemaker 28:24 – Ticks: Nature’s True Vampires 32:03 –...

From chocolate and xylitol to ibuprofen and antidepressants, some of the most dangerous toxins for pets are hiding in plain sight—our kitchens and medicine cabinets. In this episode, hosts Dr. Stephanie Clark and Jordan Tyler wrap up their three-part toxicities series with insights from Dr. Katy Miller, DVM, Dr. Tina Wismer of the ASPCA Animal Poison Control Center, and Dr. Renee Schmid of Pet Poison Helpline. Join us as we uncover the everyday foods, supplements, and medications that can turn deadly for pets and share practical prevention tips every pet parent should know.  Helpful Links 🎧 Check out our other two episodes about: Fragrance-related pet toxicities: https://bsmpartners.net/barking-mad-podcast/scented-suspects-pet-safety-in-a-fragrant-worldRisky cleaning products, houseplants, and lawn and garden care items for pets: https://bsmpartners.net/barking-mad-podcast/the-dirty-truth-pet-safety-hazards-hiding-in-your-homes-and-gardens 🌐 Learn more about: ASPCA Pet Poison Control: https://www.aspca.org/pet-care/aspca-poison-controlPet Poison Helpline: https://www.petpoisonhelpline.com/ ☎️ ASPCA Pet Poison Control Phone Number: (888) 426-4435 ☎️ Pet Poison Helpline Phone Number: (855) 764-7661 ☣️ The Top 10 Pet Toxins of 2024: https://www.aspca.org/news/official-top-10-toxins-2024  Show Notes 00:20 – Inside the Episode 02:52 – Introducing Today’s Experts 03:32 – Common Food Toxicities in Pets 05:33 – Marijuana, Rodenticides, and Vitamin D3 10:20 – Xylitol: The Sugar-Free Killer 12:29 – Where Xylitol Hides 13:52 – The Surprising Dangers of Onions and Garlic 16:42 – More Hidden Food Threats 22:27 – From Pantry to Pharmacy 26:54 – When Antidepressants Attract Cats 29:25 – Flavored Veterinary Medications: Too Tasty for Their Own Good? 30:29 – Lethal Prescriptions and Topicals 31:23 – Medication Safety 101 33:56 – Today’s Key Takeaways

You’ve scrubbed the counters, mopped the floors, watered the plants, and stepped back to admire your hard work. But beneath that picture-perfect glow lurks a lineup of silent offenders: cleaners, fertilizers, and even houseplants that could turn your pet’s safe haven into a danger zone. In this second installment of Barking Mad’s Toxicity Trilogy, we investigate the hidden hazards in our homes, from corrosive cleaning products to deadly lilies and lawn care items. Featuring insights from animal toxicology experts, join us as we investigate how to keep our homes clean, our lawns green, and our pets healthy. Helpful Links 🎧 Check out our first episode about fragrance-related pet toxicities: https://bsmpartners.net/barking-mad-podcast/scented-suspects-pet-safety-in-a-fragrant-world 🌐 Learn more about: ASPCA Pet Poison Control: https://www.aspca.org/pet-care/aspca-poison-controlPet Poison Helpline: https://www.petpoisonhelpline.com/Skout’s Honor: https://www.skoutshonor.com/ ASPCA Pet Poison Control Phone Number: (888) 426-4435 Pet Poison Helpline Phone Number: (855) 764-7661 🪴 Read more about household plants that are toxic to pets: https://www.aspca.org/pet-care/aspca-poison-control/toxic-and-non-toxic-plants ☣️ The Top 10 Pet Toxins of 2024: https://www.aspca.org/news/official-top-10-toxins-2024 📋 Find a searchable list of poisonous household products from the ASPCA here, and a comprehensive pet poison list from Pet Poison Helpline here. Show Notes 00:20 – Inside the Episode 02:26 – Introducing Today’s Experts 03:28 – Household Cleaning Products: The Hidden Offenders 07:31 – Beware of Cationic Detergents Around Cats! 08:22 – Alcohols, VOCs, and Safer Formulations 13:22 – A Warning for Bird Owners 14:22 – Houseplants: Beautiful but Deadly 20:20 – Beyond Lilies: More Plants to Avoid 22:01 – Outdoor Risks: Lawn and Garden Care Suspects 26:23 – Herbicides and Ice Melts: What’s Actually Safe? 28:57 – Flea & Tick Products: Made to Kill, but Safe for Pets? 36:30 – The Industry’s Role in Developing Safe Pet Products 37:01 – Today’s Key Takeaways

In this episode of Barking Mad, Dr. Stephanie Clark and Jordan Tyler crack open the case file on the fragrance underworld—candles, essential oils, sprays, diffusers, and the like—and investigate whether these everyday comforts are harmless pleasures or hidden culprits in your pet’s environment. Featuring toxicology experts Dr. Tina Wismer of the ASPCA Animal Poison Control Center and Dr. Renee Schmid of Pet Poison Helpline, plus Pete Stirling of Skout’s Honor, this true-crime-style deep dive exposes how concentration, species, and even the word “natural” can determine whether a scent is safe or suspicious. Stay tuned for the next two episodes, which will uncover other common pet toxicities around the home, in the garden, in the kitchen, and in your medicine cabinet. Helpful Links Learn more about: ASPCA Pet Poison Control: https://www.aspca.org/pet-care/aspca-poison-controlPet Poison Helpline: https://www.petpoisonhelpline.com/Skout’s Honor: https://www.skoutshonor.com/ ASPCA Pet Poison Control Phone Number: (888) 426-4435 Pet Poison Helpline Phone Number: (855) 764-7661 Show Notes 00:00 – Welcome Back! 01:12 – Inside the Episode 04:09 – Introducing Today’s Experts 07:46 – Why Are Pets Sensitive to Strong Fragrances? 11:18 – It’s All About Concentration 14:04 – A Message for the Birds 16:04 – Essential Oils: Harmless or Hazardous? 19:58 – Is “Natural” Always Safer? 22:51 – Purr-fume and Canine Cologne 26:44 – Tips for Pet Parents 33:03 – Today’s Key Takeaways

Many of the industry’s boldest ideas are bubbling up from fresh, fearless entrepreneurs reshaping the future of pet care. In this episode of Barking Mad, recorded live on the SUPERZOO 2025 show floor, hosts Dr. Stephanie Clark and Jordan Tyler spotlight the startups and innovators rewriting the rules of pet nutrition and wellness. From fresh, vet-formulated diets and allergy-friendly treats to nutrient-dense regenerative organ blends, cost-effective functional ingredients, and a novel H2GO hydration gel, you'll hear firsthand how these brands are transforming pet owners’ pain points into opportunities. Helpful Links 🎧 Hear more candid conversations from the SUPERZOO 2025 show floor in each of these three previous episodes: Beyond the Brands: Your Backstage Pass to SUPERZOO 2025Candid Conversations from the SUPERZOO Show Floor: Real Talk with Daniel SchulofCandid Conversations from the SUPERZOO Show Floor: Celebrating Neighborhood Pet Store Day! 🧠 Learn more about the brands featured in today’s episode: Wynwood Dog Food: https://wynwooddogfood.com/Ambeezy’s Organic Treats: https://ambeezystreats.com/Petbeing: https://petbeing.shop/Phelps Pet Products: https://www.phelpspet.com/Skout’s Honor: https://www.skoutshonor.com/  WagWell: https://wagwellpet.com/ 🎙️ Tune in to our previous episodes with Cico Rodriguez to hear why regenerative agriculture could very well be the future of farming: The Beautiful Story of Regenerative Agriculture: Does the Future of Pet Food Start with Soil? https://bsmpartners.net/barking-mad-podcast/the-beautiful-story-of-regenerative-agriculture-does-the-future-of-pet-food-start-with-soilAncient Wisdom Meets Modern Science—Behind the Brand with Cave Pets: https://bsmpartners.net/barking-mad-podcast/ancient-wisdom-meets-modern-science-behind-the-brand-with-cave-pets Show Notes 00:00 – Inside the Episode 01:34 – The Wynwood Dog Food Story 08:14 – Behind the Brand with Ambeezy’s Organics 13:15 – Amplifying Ingredients Through Regenerative Agriculture 20:29 – Blussels: A Functional and Affordable Ingredient Innovation 24:03 – Phelps Pet Products’ Hydration Gel for Dogs 29:29 – Innovating Old Dogs: Doggy Shampoo and Wipes 33:09 – WagWell Breaks the Mold 37:48 – Today’s Key Takeaways

Independent pet retailers are the lifeblood of the pet industry—they’re the shops that know your dog’s name, guide you through tricky nutrition questions, and bring innovation to communities long before Amazon catches on. At SUPERZOO 2025, we sat down with the people and brands working to ensure indie retailers don’t just survive, but thrive. Tune in for candid insights from IndiePet, Earthwise Pet, Hollywood Feed, Dave’s Pet Food, and FirstMate Pet Foods about why the independent channel matters, how retailers are adapting to new challenges, and the role brands and organizations play in supporting them. We also spotlight Neighborhood Pet Store Day, happening this year on Saturday, Sept. 27, a nationwide celebration of IndiePet retailers that combines great deals, expert advice, and community connection. Helpful Links 🐾 Learn more about Neighborhood Pet Store Day! ✨ Find more information about the organizations and brands featured in today’s episode: IndiePet: https://www.indiepet.org/Earthwise Pet: https://earthwisepet.com/Hollywood Feed: https://www.hollywoodfeed.com/Dave’s Pet Food: https://davespetfood.com/FirstMate Pet Foods: https://firstmate.com/  Show Notes 00:20 – Inside the Episode 01:50 – Meet Todd Dittman and IndiePet 07:43 – About Neighborhood Pet Store Day 10:46 – Meet Lisa Senafe and Earthwise Pet 14:32 – Meet Shawn McGhee and Hollywood Feed 20:52 – Meet Dave Ratner and Dave’s Pet Food 26:28 – Meet Lizzie Schwakopf and FirstMate Pet Foods 25:33 – Today’s Key Takeaways

Live from the show floor at SUPERZOO 2025, we sit down with Daniel Schulof, Founder and CEO of KetoNatural Pet Foods and author of Dogs, Dog Food, and Dogma. In this candid conversation, Schulof pulls no punches on one of the most debated topics in pet nutrition—carbohydrates. From AAFCO’s upcoming Pet Nutrition Facts label changes to the spread of misinformation in pet nutrition, we explore how transparency in labeling could reshape consumer choices and companion animal health. This episode cuts through the noise with hard questions, bold insights, and a behind-the-scenes look at the challenges—and opportunities—facing the pet food industry today. Helpful Links 📖 Read more about AAFCO’s upcoming changes pet food label requirements: https://www.petfoodprocessing.net/articles/17244-aafco-approves-new-label-regulations-for-pet-food 📈 State of Pet Health 2016 Report from Banfield shows rising rates of diabetes in dogs: https://www.banfield.com/State-of-pet-health#:~:text=Download%202016%20Report%20%2D%20What%20diseases%20are%20affecting%20dogs%20and%20cats 🎧 Hear more from the SUPERZOO 2025 show floor in this episode! https://bsmpartners.net/barking-mad-podcast/beyond-the-brands-your-backstage-pass-to-superzoo-2025 👀 Check out this past episode—The Billion-Dollar Deception of DCM: https://bsmpartners.net/barking-mad-podcast/the-billion-dollar-deception-of-dcm-inside-ketonaturals-class-action-lawsuit 🔬 KetoNatural’s research suggests a better standard-of-care approach for dogs with diabetes: https://academic.oup.com/tas/article/doi/10.1093/tas/txaf017/8008740?login=false, https://academic.oup.com/tas/article/doi/10.1093/tas/txaf018/8003283?login=false Show Notes 00:19 – Inside the Episode 03:33 – From Guaranteed Analysis to Pet Nutrition Facts 05:13 – Why Carbohydrate Disclosure Matters in Pet Food 10:32 – Processing Reality Check 13:54 – Market Challenges for Low-Carb Pet Food 17:27 – The Role of Misinformation 20:37 – Keto Natural’s Research on Doggy Diabetes 22:05 – Rising Rates of Diabetes in Dogs 23:07 – Misinformation in Pet Nutrition 25:33 – Today’s Key Takeaways 26:42 – Behind the Booth at SUPERZOO 2025 27:47 – Stay Tuned for More Candid Conversations!

Invasive fish and marine animals are wreaking havoc on local waterways, economies, and even taking a toll on recreational fishing and boating, but a new wave of innovators is flipping the script. In this episode of Barking Mad, Dr. Stephanie Clark and Jordan Tyler dive into the wild world of invasive species—and how they might just be the next novel proteins in pet nutrition. From Asian carp in the Midwest to green crabs in New England and lionfish in the Gulf, meet the entrepreneurs and innovators turning ecological chaos into sustainable, nutrient-rich pet food. It’s part science, part strategy, and all about reimagining where we get our protein to feed the growing population of pets and people alike. Helpful Links 🐟 Learn more about the rebrand from Asian carp to Silver copi: https://wildlifemanagement.institute/outdoor-news-bulletin/august-2022/if-you-cant-beat-em-eat-em-illinois-rebrands-invasive-asian-carp# 📖 Read about the invasive species opportunity (and the challenges) from Dr. Stephanie Clark: https://bsmpartners.net/insights/untapped-potential-navigating-the-murky-waters-of-invasive-species-in-pet-food/ Get the scoop on the brands and companies featured in today's episode!👇 Learn more about Archway Pet ([email protected]) and contact Gabe at: [email protected] more about Pezzy Pets: https://pezzypets.com/Learn more about Polka Dog: https://www.polkadog.com/Learn more about Colgan Carp: www.colgancarp.comLearn more about Channel Fish Co.: https://channelfish.com/ 🧪 Read more about fish fraud from this University of Singapore study: https://www.frontiersin.org/journals/marine-science/articles/10.3389/fmars.2022.836941/full 🌱 Tune in to our previous sustainability episodes 🪰 Bug Appétit: From Ick to Innovation on Insect-Based Pet Food: https://bsmpartners.net/barking-mad-podcast/bug-appetit-from-ick-to-innovation-on-insect-based-pet-food♻️ Is Recyclable Pet Food Packaging A Lie? Unraveling The Pet Industry’s Plastic Waste Problem: https://bsmpartners.net/barking-mad-podcast/is-recyclable-pet-food-packaging-a-lie-unraveling-the-pet-industrys-plastic-waste-problem🍎 One Man’s Trash Is Another Dog’s Treasure: The Story of Upcycled Pet Food: https://bsmpartners.net/barking-mad-podcast/one-mans-trash-is-another-dogs-treasure-the-story-of-upcycled-pet-food🚜 The Beautiful Story of Regenerative...