Advertise on podcast: Family Photographer Marketing Podcast

Ai Overview Class Feb 23rd- Sign up (free for members) Continuing to make the case for local-first marketing that leads to real bookings. I share the specific data points to track across social, blogs, ads and email, plus two classes to help you adapt to AI search and sharpen your email strategy. • shifting from global reach to local visibility • why peers in your feed distort results • social metrics that signal intent not popularity • blog paths that move readers to booking • ads that lead to clear, short conversions • email metrics that show trust and action • giving campaigns a six to nine week runway • building useful local content series across channels Quick plug for a class I'm teaching on February 23rd at 9 40 a.m. It's$35 for non-members and free for members. Link above. I'm still doing one-on-ones, loving those, just super in-depth. You and I looking at your business, looking at your marketing, making sure that everything's aligned. Snag one! My Instagram + My Membership

Helpful Links One-on-one Marketing Memberships I unpack why continuing to market family photography during heavy news cycles is not denial but a steady service to families and your own sustainability. I share how to anchor messaging in a personal worldview, reduce emotional labor, and market from calm instead of guilt. • fear of visibility and judgment blocking marketing • difference between marketing and moral indifference • art and creativity as grounding forces • choosing a worldview instead of a party • women’s leadership and power as a guiding value • aligning offers and messaging with mission • handling risks, boundaries, and tone • softening language without disappearing • marketing from calm rather than guilt • simple blueprint for one clear offer One-on-ones are still going on, they’re so fun… $600 for members for three one-hour calls… $750 if you’re not in the membership… In February, I’m going to be doing a training on the AI overview, $35 for non-members and free for members… If you’re thinking about joining the membership, just join it already. It is $35/mo. Less than a bougie lunch.  My Instagram + My Membership

Helpful Links: One-On-One Mentorship on Marketing  I dig into why a clear perspective beats trend chasing and how consistent offers, honest portfolios, and human copy build trust that books. How to incorporate your perspective into your marketing.  • choosing one or two sustainable offers • monthly money habits that create bandwidth • popularity versus profitability perspective • trust through consistent work and messaging • aligning website tone with social voice • writing copy that describes your viewpoint • bold positioning that repels and attracts • creating tangible next steps after inquiry Current Limited Time Offer: If you want one-on-one, it’s $600 for three calls if you’re in the membership, $750 if you’re not. Join the membership for weekly live Q&A and offer alignment support. My Instagram + My Membership

I unpack how to move from feeling invisible to building steady visibility through clarity, consistency, and confidence. The goal: narrow focus to one channel, and rebuild trust with clear offers, simple paths, and calm brand authority. • why comparison skews perception and stalls action • the shift from vanity metrics to bookings • the three C’s and being findable, understandable, believable • one-channel focus with a six-week runway • rebuilding trust signals with clear offers and process • low-energy routines that sustain momentum • when to change strategy vs when to be patient • updates on classes, membership, and resources Snag your one-on-one If you join the marketing membership, I can add you to watch the replay of Design Your Year. If you want marketing support for 2026, join the membership, $35 a month My Instagram + My Membership

Helpful Links: Design Your Year- Jan 12th 9am Marketing Membership - $35/mo One-On-One Marketing Help I review the wins and pivots that made 2025 calmer and more profitable, from replacing road-heavy sessions with local work to running real six-week marketing tests. I share how booking paths, email, and simpler websites landed more clients while ditching engagement pods protected creative focus for family photographers I help. • shifting from travel-heavy sessions to local demand • adding senior sessions to raise effective hourly rate • refining styling guidance and minimizing navy • committing to six-week marketing tests • building booking paths for social, email and ads • simplifying websites and enabling easier booking • elevating email as a high-trust channel • using Instagram for local SEO and broadcast • cross-posting to TikTok with narrative content • navigating Facebook ads with creative-led targeting • choosing one offer and one path to grow faster • replacing engagement pods with real local community • setting income goals and sharing honest money talk If you want one-on-one help, snag one a mentoring session. They’re $600 for three calls for the marketing membership students. And if you’re not in the membership, it’s $750 if you're not.   My Instagram + My Membership

Helpful Links: Design Your Year Jan 12th We map a simple plan to prepare your photography business for 2026 by fixing pricing, cleaning systems, and protecting your time and energy. From a dual-card backup workflow to email list pruning and boundary resets, we focus on practical changes that reduce overwhelm and raise profit. • auditing cost of doing business and raising prices to match increases • calculating profit per hour by session type and finalizing 2026 rates • updating all client-facing materials for clarity and consistency • digital declutter, gallery retention policies, and backup strategy • email and CRM cleanup, segmentation, and re-engagement • client experience review and realistic delivery timelines • systems and automation for booking, contracts, and reminders • offer alignment based on energy, demand, and seasonality • financial housekeeping, subscription cuts, and profit-first • boundary and expectation reset to reduce revisions and scope creep Please come to the design your year on January 12th! It’s $35, or free for members.  My Instagram + My Membership

Important Links: Join the Membership, $35/mo My Instagram I lay out a four-step reset for family photographers who want to pivot their brand toward sessions that feel true: ruthlessly cull, define the niche, curate the homepage, and announce the change with confident, specific offers. The goal is trust and consistency so the work you show matches the work you want to book. • Ruthless cull across all platforms to remove off-brand images • Keep, archive, delete or repurpose workflow to decide what stays • Prioritize emotive, on-brand work over technical perfection • Define a single profitable session type and name its traits • Build a private ideal gallery to spot patterns and language • Curate the homepage with 20–30 images per session type • Write clear, specific descriptors your ideal client understands • Announce the shift and invite aligned clients first • Create a named offer with limited slots for focus and clarity • Avoid pitfalls: sentiment, proving range, perfectionism, quantity • Market the audit consistently to create visibility and trust Join the membership: we’re shifting to specified booking paths with monthly money calls to tie creative focus to financial goals. We’ll also host a vision and dream board clinic in January. Come post yours and build momentum for 2026. My Instagram + My Membership

Helpful Links: Design Your Year Waitlist - Jan 12th! My Instagram We share two themes that can run your entire 2026 marketing plan: make every step crystal clear and keep the promises you make to yourself and your clients. We map a booking path that reduces mental load, steadies visibility, and turns relief into trust and bookings. • clarity as a guiding principle across website, social, and email • the Ace Hardware greeter as a model for helpful marketing • removing old images, broken tech, and vague offers • building seasonal booking paths for specific sessions • relief leading to trust, trust leading to conversions • how to speak clearly about your brand at events • keeping promises to build self-trust and predictability • replacing manual visibility with ads when needed • stabilising marketing to avoid feast-famine cycles • why families want transparency, stability, and speed If you are feeling lonely, overwhelmed, frustrated, join the membership If you are at all needing help with your website, there's a February and a January small group that you can join Membership My Instagram + My Membership

Helpful Links: Website Lab Small Group Coaching  $75 off with code BF26 We lay out a clear path for family photographers to grow in 2026: build a trustworthy website, add steady visibility, and keep momentum with weekly support. Courses alone go stale; a system plus community creates consistent bookings. • Black Friday context and 2026 offer overview • Why membership beats standalone courses for marketing • The website as the true foundation of trust • Small-group Website Lab structure and goals • How visibility fails when the site breaks trust • Facebook ads support and course updates • Seasonal booking strategies beyond the algorithm • Money check-ins and weekly planning calls • Ideal path: Website Lab then membership for ongoing support I will put a link in the show notes to that My Instagram + My Membership

We share 25 hard-won marketing lessons from 2025 that helped family photographers book faster with less friction. The through-line is trust: clearer sites, local proof, simple systems, and a human voice that makes your brand easy to choose. The Black Friday sale does include the Facebook ads small group class, the Pinterest Small Group Class, and the website small group class that are happening virtually in 2026. If you're not, you can go on the email list by getting any one of the freebies that are in my Instagram link in bio and it'll put you on the email list My Instagram + My Membership

We answer your most-asked questions on booking through the slow season, defining marketing, building an email list that converts, navigating comparison, and adapting to AI-era SEO. The throughline: pick one offer, build proof, show up often, and make it easy to book. • splitting the year into seasonal offers for steady income • building runway with model calls and BTS content • redefining marketing as visibility that converts • choosing outreach that fits your personality • creating engaging, useful email formats that people want • ignoring saturation and protecting your attention • adapting local SEO for AI overview outcomes • time-boxing, templates and content systems for momentum • reducing analysis paralysis by committing to one offer Join the membership: You get to start off your Monday every morning on a live call with other family photographers, and you can ask me literally any question that you have My Instagram + My Membership

Helpful Links Design Your Year Waitlist Marketing Membership We map a practical path from burnout loops to steady bookings by swapping panic posts for a simple, repeatable marketing rhythm. We explore low-energy systems, seasonal urgency windows, and diversified channels that protect visibility beyond social algorithms. • overbooked vs underbooked burnout and why both go silent • the danger of panic posting and cooled audiences • treating marketing as a rhythm not a sprint • reducing reliance on Instagram with email and evergreen content • repurposing one idea across many channels using templates • proof posts and soft nurture to build trust • seasonal timed urgency windows without chaos • automation, recovery buffers, and future-proof SEO • honest visibility audits and minimum viable marketing • naming seasons and planning launches ahead If you are thinking about joining the membership, you should. It’s really fun! My Instagram + My Membership

Links: Waitlist for Design Your Year 2026 My Membership  + My Instagram A simple daily micro marketing system that fits creative brains, cuts stress, and compounds into real visibility and trust. Expect clear steps for a 15-minute Mon–Fri plan, practical tools to stay consistent, and eight mindset shifts that make it sustainable. • defining success on your own terms • why short daily actions beat marathon sessions • the five-day, 15-minute marketing framework • local relationship tactics that take minutes • website micro updates that sell your work • storytelling routines that build connection • follow-up systems that save lost leads • simple tools, timers and rewards to stay consistent • eight mindset shifts to remove perfection and guilt Plan Your 2026 webinar in January- free for marketing membership students, paid for others. Black Friday sale includes small group classes on Facebook ads, Pinterest and website strategy My Instagram + My Membership

Links: My Instagram  Membership We break down a simple three-layer marketing ecosystem for working photographers navigating busy season: fast trust, steady visibility, and friction-free conversion. Real stories, clear exercises, and practical fixes turn scattered posting into a system you can actually run. • fast trust through alignment and consistency  • visual and voice cohesion across site, email, and social  • clarity on who you serve, where you are, and your process  • visibility buckets: evergreen, daily, borrowed  • stop promoting what is sold out and pivot messaging  • six-week data tests to find traction channels  • conversion without pressure and with clear direction  • vibe, nurture, and social proof inside the booking flow  • audit your path to book and remove friction  • connect trust, visibility, and conversion into a loop Join the membership. I’m also running small group classes on Facebook ads, Pinterest, and websites with a Black Friday discount. I’ll run one group a month Jan–Apr, then shift to outdoor work in May. I’d love to have you. My Instagram + My Membership

Helpful links:  My IG Membership We map a six-week plan to turn Black Friday into real bookings for early 2026, from defining a focused offer to testing links and writing emails ahead of time. We also talk mindset, visibility, and simple ways to stop hiding in stories and start selling with clarity. • why a single, limited offer converts better than “everything on sale” • how to align the bundle with 2026 goals • building the pathway: list, access rules, payments, scheduler, confirmations • warming the audience beyond stories and posting to the homepage • writing emails and captions now, not later • testing links, codes, and checkout before launch • managing energy and showing visible excitement • nurturing buyers after purchase to reduce cancellations • muting competitors to avoid comparison • creating repeatable six-week seasonal drops • membership support: weekly lives and focused clinics If you’re interested in the membership, $35 a month, you’ll have me there to talk to you every single Monday, even if you’re just tuning in on the recording My Instagram + My Membership