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Scaling a business is nothing like starting one. The money comes in, and so does a whole new set of problems nobody warned you about. These are the five lessons I paid for so you don’t have to. In this final episode of my five part mini series, I’m sharing what I wish I knew about scaling a business after four plus years of building Girls in Property. I start with business structure, and what changes the moment you become VAT registered. Then I get into hiring a team, and why the right time is never when you think it is. There’s a lesson on the one word I had to learn to say. A lot. And what it gave me back. Then the money. Not just what you make but what you keep. I share who I brought in alongside my accountant, the financial conversation I avoided for years, and what finally changed my mind. The last lesson is business automation, and the systems now saving me time and money. I also share what the money is really for. Because there’s a much bigger plan behind Girls in Property, and I’ve given myself a deadline. If you’re a woman in business who is growing fast and feeling stretched, press play. How to Get Involved With The Girls in Property  👇  👩 Join our GIP Community  📞 Not sure if the community is for you? Book your FREE 15 min call  🧠 FREE call Tues 13 Oct: Attract Your Ideal Leads  💵 Book Your 1-1 90 min Flow & Alignment call with Athena Get In Touch 📷Girls in Property Instagram 📧 [email protected]

Ok, episode 4 of my 5 part mini series and this week we're talking about lead generation and attracting investors.  You're showing up. You're posting. And you still feel invisible to the clients and investors you want. Frustrated. Maybe a little tempted to chase. Because vanity metrics are not revenue. Trust is. The mindset shift is simple. Attract, don't chase.  I walk you through the value statement I want you to write: who you help, how you help them and why it matters. Not a polished website or a fancy investor pack, but a clear message in your own words.  I also unpack the money blocks that make sales feel uncomfortable. Selling is serving. You're not asking for money, you're offering an invitation. And investors are human beings first, so talk to them like it before you jump to figures and returns.  Then we get practical. Keep your offer simple: problem, solution, outcome. People buy the outcome, not the mechanics. Go where your clients and investors already spend time.  And expect the no's, because every one moves you closer to the right yes. Practice over perfection. Because the right clients are waiting for you to show up in your way, with your voice.  If you're ready to stop chasing and start attracting, this is your sign. Press play, write your value statement and start the conversation.  How to Get Involved With The Girls in Property  👇  👩 Join our GIP Community  📞 Not sure if the community is for you? Book your FREE 15 min call  🧠 FREE call Tues 13 Oct: Attract Your Ideal Leads  💵 Book Your 1-1 90 min Flow & Alignment call with Athena Get In Touch 📷Girls in Property Instagram 📧 [email protected]

Ok, episode 3 of my 5 part mini series and this week we're talking about how to kickstart your Q4 and align your business with the life you want. Q4 is here and you might be feeling stuck. Overwhelmed. Like the year has run away from you and your goals are sitting just out of reach. Because your business is not the goal. Your life is. We talk about what freedom means to you and why getting clear on it changes everything. My formula is simple: your why equals alignment plus strategy. Not just a plan that works on paper, but one that fits your values and the life you want. Copy someone else's strategy and it could cost you time and money. I also dig into what's blocking you. The "I don't have time" excuse and what's usually underneath it. The overwhelm of doing too many things at once. Whether cash flow or wealth generation is right for you right now. And my own early unhealthy work habits and what I changed. Then we get practical. One core focus for Q4. One new success habit. Small, consistent steps. Because progress comes from repeated action, not from doing everything at once. If you're ready to think bigger and live freer, this is your sign. Press play, pick your focus and take your next step. How to Get Involved With The Girls in Property  👇  👩 Join our GIP Community  📞 Not sure if the community is for you? Book your FREE 15 min call  🧠 FREE call Tues 13 Oct: Attract Your Ideal Leads  💵 Book Your 1-1 90 min Flow & Alignment call with Athena Get In Touch 📷Girls in Property Instagram 📧 [email protected]

You've downloaded seventeen apps, paid for three of them, and still can't find a receipt from March. But what if I told you that if I was going to start again, I would start with these five.  This is part two of my five part mini series, recorded before I head off travelling through Canada, South America and Thailand. This week I'm getting practical. If I lost my phone tomorrow and had to start a business from scratch, there are exactly five apps I'd download first. Not the fanciest. Not the most expensive. The five that actually run my business every single day. I walk you through each one, what I use it for, and the mistakes I made before I found it. They cover the stuff nobody tells you about at the start. The admin. The tax time scramble. Staying visible when you're not in the room. I also share a few bonus tools for when your business starts to grow, and the one rule I'd give anyone setting up from scratch. Before all of that, I get real about what it feels like to step away from the business for eight weeks. The freedom. The fear. And why a business can survive uncertainty if the systems and the team are in place. If you've been overcomplicating your setup and buying tools you don't need yet, this one's for you. Press play and find out what made the cut. Lets continue to learn & grow together, always x How to Get Involved With The Girls in Property  👇  👩 Join our GIP Community  📞 Not sure if the community is for you? Book your FREE 15 min call  🧠 FREE call Tues 13 Oct: Attract Your Ideal Leads  💵 Book Your 1-1 90 min Flow & Alignment call with Athena Get In Touch 📷Girls in Property Instagram 📧 [email protected]

Some of you have been spending months on the logo, the website and the business cards, and still haven't spoken to a single agent. I know. Because I've been there too. This week I'm kicking off a five part mini series while I'm travelling through Canada, South America and Thailand. Each week I'm answering the questions you keep asking me. And I'm starting with the mistakes I see over and over again in property and business. I take you right back to the beginning. Losing my travel career in COVID, starting Girls in Property with 94p in the bank, and building the podcast, the community and everything else from nothing. Not because I felt ready. Because I showed up anyway. Then I get into the big ones. Hiding behind perfectionism instead of having real conversations. Investing hours from home and hoping a management company will care as much as you do. And picking a strategy before you've even worked out what you actually want from your life. Cash flow. Wealth. Freedom. Leaving your job. They all need a different plan. I also ask a question not enough people ask. Is property even the right vehicle for you at all. If you've been stuck in planning mode and waiting for the perfect moment, this one's for you. Only you can change your life. So let's start. How to Get Involved With The Girls in Property  👇  👩 Join our GIP Community  📞 Not sure if the community is for you? Book your FREE 15 min call  🧠 FREE call Tues 13 Oct: Attract Your Ideal Leads  💵 Book Your 1-1 90 min Flow & Alignment call with Athena Get In Touch 📷Girls in Property Instagram 📧 [email protected]

Ever held yourself back not because the work was too hard but because you didn't believe you were the one who could do it? That quiet voice that says you're not enough for this. It's cost more women more opportunities than any bad deal ever has. In this episode of Girls in Property I'm joined by Heather Roberts, the woman behind Built in Pink. Heather is young, unapologetically pink and doing the DIY herself. Carpentry, windows, skirting, the lot. Learnt on the job, in the middle of a project that was supposed to be a quick refresh and turned into a full structural renovation. We get into why pink is a deliberate part of her brand and not a gimmick, the comments she gets from men online and how she turns that negativity into community with Fragile Masculinity Fridays. Heather is brilliantly frank about the fear of being visible on social media and why embarrassment is just part of building something in public. Because people notice your content far less than you think. Then we talk about the first deal. Bought with her sister through the modern method of auction, a mortgage and a 10 percent deposit. Two years, a legal dispute and £6,000 profit later, Heather explains why it was still the best thing she ever did. Not because of the money. Because of who she became doing it. And how that led to her boyfriend stepping in as investor on deal number two, a deal built on value, not luck. We also widen the conversation to women's health, PMDD, menopause and what women are quietly carrying every single day while building businesses. If you've been sitting on the edge of your first project waiting to feel ready, this one is for you. You're more capable than you're giving yourself credit for. How to Get Involved With The Girls in Property  👇  👩 Join our GIP Community  📞 Not sure if the community is for you? Book your FREE 15 min call  🧠 FREE call Tues 13 Oct: Attract Your Ideal Leads  💵 Book Your 1-1 90 min Flow & Alignment call with Athena Get In Touch 📷Girls in Property Instagram 📧 [email protected]

Most of us accept the way property works because that's just how it's always been done. Tired stock. Rooms rented as a last resort. Systems held together with spreadsheets and good intentions. We stop noticing it after a while. In this episode of Girls in Property I'm joined by Vann Vogstad, founder of Coho, for a proper conversation about shared living, innovation, and what AI is really doing to the way we run property businesses. Vann isn't building for the money and he says so plainly. He talks about the drive to fix something that's worse than it needs to be, what it actually felt like to sell a business and start again from nothing, and why so many people give up right at the point where it starts to work. We get into why shared living can create real community rather than just cheap accommodation, and why he believes HMOs could become a genuine housing choice for younger and older renters alike. We talk about doing your market research before you launch anything, using AI to buy back time and creativity, and the risk of quietly handing over your judgement to a machine. Because innovation doesn't start with a better answer. It starts with a better question. If you've been settling for the way things are, this one will make you look again. How to Get Involved With The Girls in Property  👇  👩 Join our GIP Community  📞 Not sure if the community is for you? Book your FREE 15 min call  🧠 FREE call Tues 13 Oct: Attract Your Ideal Leads  💵 Book Your 1-1 90 min Flow & Alignment call with Athena Get In Touch 📷Girls in Property Instagram 📧 [email protected]

You've probably heard everyone banging on about AI. You've maybe even opened ChatGPT, typed something in, got back a load of waffle and quietly closed the tab thinking it's not for you. In this episode of Girls in Property I'm joined by Gemma Hurlstone for her debut episode, and she's here to tell you the tool isn't the problem. AI is only ever as good as the person using it. Treat it like an assistant, not a replacement, and everything changes. Gemma talks us through how she got started, what ChatGPT, Claude and Perplexity are each actually good for, and how her ADHD brain helped her spot the patterns most people miss. We get into the real-life stuff too. Meal plans. CRM setups. Hooking it up to your Drive, your inbox, your Asana. All the rubbish admin eating your week. But this isn't just an episode about tech. It's an episode about worth. Gemma shares how she stopped doing everything for free, why she's finally putting herself first, and why every no is simply data. Because AI can carry the boring bits. It can't replace lived experience, community, or the women who show up for each other. Give it a listen, then go and use the thing properly. How to Get Involved With The Girls in Property  👇  👩 Join our GIP Community  📞 Not sure if the community is for you? Book your FREE 15 min call  🧠 FREE call Tues 13 Oct: Attract Your Ideal Leads  💵 Book Your 1-1 90 min Flow & Alignment call with Athena Get In Touch 📷Girls in Property Instagram 📧 [email protected]

Solicitors get blamed for everything. The delays, the silence, the deal that collapses two days before exchange. The truth is usually far less dramatic and far more fixable. In this episode of Girls in Property I'm joined by Kirsty Baxter, a conveyancing solicitor with fifteen years of experience and a mum of four who is very open about the fact that none of it looks perfect from the inside. We get into the practical side first. How to choose the right solicitor, what you actually need in place before you instruct, and why communication is the thing that quietly makes or breaks a transaction. Kirsty explains why conveyancing only ever feels simple when everyone in the chain responds quickly and says what they mean. Then we go somewhere else. Kirsty shares how she got into law through A level law, work experience and the old ILEX route rather than a traditional path, and what it has taken to build a career while raising four children. She is refreshingly open about the juggle, the guilt and the identity shifts that come with it. If the legal side of property has ever felt intimidating, or you're quietly wondering whether you can build something serious while your life is already full, this episode is for you. How to Get Involved With The Girls in Property  👇  👩 Join our GIP Community  📞 Not sure if the community is for you? Book your FREE 15 min call  🧠 FREE call Tues 13 Oct: Attract Your Ideal Leads  💵 Book Your 1-1 90 min Flow & Alignment call with Athena Get In Touch 📷Girls in Property Instagram 📧 [email protected]

Everyone talks to you about the messy middle of business. Nobody talks to you about the messy middle of life. That part of your 30s where the relationship ends, the job goes, the plan quietly falls apart and you're living alone for the first time wondering how on earth you got here. In this episode of Girls in Property I'm joined by Emma Wilson, the Turning 30 coach, who rebuilt her whole life at 33 after leaving a toxic relationship, losing her job in the pandemic and learning to be on her own for the very first time. What she found on the other side wasn't what she expected. It was better. We talk about the timelines we grip onto that were never ours. The engagement, the baby, the career move that should have happened by now. I open up about ending my five year relationship and starting again from scratch while everyone around me settles. We get into solo time, loneliness, attachment styles, the question nobody ever asks Emma about becoming a mother later, and her month off Instagram. This one is for you if you're in a season that doesn't look like the plan. Because the resistance usually means you should. Have a listen and let me know what lands. And if you know a woman in her 30s who needs to hear this today, send it straight to her. How to Get Involved With The Girls in Property  👇  👩 Join our GIP Community  📞 Not sure if the community is for you? Book your FREE 15 min call  🧠 FREE call Tues 13 Oct: Attract Your Ideal Leads  💵 Book Your 1-1 90 min Flow & Alignment call with Athena Get In Touch 📷Girls in Property Instagram 📧 [email protected]

We talk a lot about building portfolios on this podcast, but far less about what happens when the portfolio starts running you instead of the other way around. That's exactly where commercial property comes in, and it's a strategy we have never covered until now. In this episode of Girls in Property I'm joined by Kirsty Darkin, a commercial surveyor and investor who has spent years in a room where she was often the only woman. Kirsty walks us through how she got started, what commercial actually looks like day to day, and why so many of us have written it off before we've even looked at it properly. We get into the real detail. How commercial differs from residential, what makes a good building and a good tenant, and how you add value through lease extensions, rent reviews and asset management rather than swinging a hammer. Kirsty shares how she funds deals using pensions, equity release, bridging and investor capital, where beginners tend to trip up, and how she sources off market through agents and auction houses. She's also refreshingly clear about the risks, because this is not a strategy where you can afford to skip your due diligence. What stayed with me most was the conversation about time. Commercial, done properly, is one of the few strategies that genuinely gives you your life back. Kirsty has just celebrated ten years in business and her 50th birthday, and she speaks beautifully about designing a life you actually want to live rather than one that looks good on paper. If you have ever thought commercial wasn't for you, this episode will change your mind. Listen now wherever you get your podcasts. How to Get Involved With The Girls in Property  👇  👩 Join our GIP Community  📞 Not sure if the community is for you? Book your FREE 15 min call  🧠 FREE call Tues 13 Oct: Attract Your Ideal Leads  💵 Book Your 1-1 90 min Flow & Alignment call with Athena Get In Touch 📷Girls in Property Instagram 📧 [email protected]

Imagine this. Shift work finishing at 4am. Coming home to a house share where nobody understands why you sleep during the day. Nurses, paramedics and firefighters keeping this country running, with nowhere decent to actually rest. Gemma Parsons saw that gap and decided to fill it herself. In this episode of Girls in Property I'm joined by Gemma Parsons, who is behind the UK's first key worker only co living scheme. Gemma came from emergency services, so she lived the problem before she ever tried to solve it. What she's built is a scheme designed entirely around shift patterns, mental health and the reality of what it takes to look after people who spend their lives looking after everyone else. We get into the real detail too. How she managed a major renovation while still holding down a full time job. Her first HMO in Liverpool and everything that taught her. The funding wall she hit with bridging finance, how she moved to private investment, and what it actually takes to build trust with investors when you're still relatively early in your journey. This one is about purpose as much as it is about property. Gemma is honest about resilience, about burnout, about checking in with yourself when the pressure is on. If you've ever wondered whether your property business could stand for something bigger than the numbers, this conversation will light something in you. Have a listen and let me know what you think. How to Get Involved With The Girls in Property  👇  👩 Join our GIP Community  📞 Not sure if the community is for you? Book your FREE 15 min call  🧠 FREE call Tues 13 Oct: Attract Your Ideal Leads  💵 Book Your 1-1 90 min Flow & Alignment call with Athena Get In Touch 📷Girls in Property Instagram 📧 [email protected]

You know that feeling when you walk into a room and instantly wonder if you're meant to be there. Everyone seems to already know each other. You question whether you belong. In this episode of Girls in Property I'm joined by Amy Miller, our incredible Girls in Property community leader, who walked into her very first event alone and terrified. Today she's the one welcoming other women through those same doors. Amy shares the honest version of her story. The self doubt before she booked her first retreat. Walking into that room on her own. The letter she wrote to her future self and what happened when she opened it a year later. We talk about borrowing confidence from the ordinary parts of life, why so many women delay showing up until they feel "ready", and how purpose changed everything for her business and her identity. We also go deeper into the stuff that sits underneath it all. Rebuilding self esteem. Walking back into a gym when you feel like a stranger in your own body. Sharing your story instead of hiding it. And whether the hardest chapters of your life become the obstacle or the catalyst. Because belonging isn't something you earn by being impressive enough. It's something you claim by walking in. If you've been waiting until you feel confident enough, qualified enough or ready enough to step into a room, this one is for you. Your seat is already there. Lets continue to learn & grow together, always x Connect with Amy: Instagram @shebelongshereofficial Book a free 15 minute call with Amy to chat about the community and what's next for you. CLICK HERE  How to Get Involved With The Girls in Property  👇  👩 Join our GIP Community  📞 Not sure if the community is for you? Book your FREE 15 min call  🧠 FREE call Tues 13 Oct: Attract Your Ideal Leads  💵 Book Your 1-1 90 min Flow & Alignment call with Athena Get In Touch 📷Girls in Property Instagram 📧 [email protected]

Brain fog. Broken sleep. A body that suddenly feels like it belongs to someone else. And nobody warned you. In this episode of Girls in Property I'm joined by Adele Johnson, the Menopause Coach, for a conversation we have never had on this podcast before and one that is long overdue. Adele went through menopause at 33. She talks openly about being dismissed by doctors and the point where she realised she was going to have to advocate for herself because nobody else was going to do it for her. We break down the stages properly. Perimenopause, menopause, post menopause. What each one means and what you might be feeling in your 30s, 40s and beyond. Adele shares the symptoms most women never connect to hormones. Brain fog. Hair loss. Night sweats. Painful sex. The things you quietly Google at midnight and never mention again. We talk about blood tests, the myths that stop women getting answers, and what all of this means when you're running a business and pouring into everyone but yourself. Adele reframes the whole chapter. Not as something that happens to you. But as permission to listen to your body and finally put yourself somewhere near the top of your own list. Because you deserve to understand what is happening in your own body. Whether you're 32 and wondering, 45 and struggling, or supporting a woman who is, this one is for you. Press play, then send it to a friend who needs it. How to Get Involved With The Girls in Property  👇  👩 Join our GIP Community  📞 Not sure if the community is for you? Book your FREE 15 min call  🧠 FREE call Tues 13 Oct: Attract Your Ideal Leads  💵 Book Your 1-1 90 min Flow & Alignment call with Athena Get In Touch 📷Girls in Property Instagram 📧 [email protected]

Ever listened back to something you said a year ago and wondered if it actually played out the way you hoped? I'll be the first to admit I've done this. It's easy to share the big goals. It's much harder to come back a year later and show what really happened. This week I'm joined by Lucinda Axelsson, who's returning to the podcast one year on since her debut episode. Back then it was 0 to 6 properties in under a year. Now she's here to tell us the truth about what came next. This is the frank, honest conversation I think this industry is missing. We get into what HMO conversions really look like in this market right now, the valuation shocks that caught her off guard, managing properties remotely, and the mindset it takes to keep going when things don't go to plan. Lucinda talks openly about choosing your hard, protecting her mental wellbeing, and why patience beats rushing every time. She also shares her bigger vision, from setting up a property fund to buying land and building a whole ecosystem. If you want the real version of property investing, not the highlight reel, this one is for you. Listen now on your favourite podcast platform 🎧 Or link to listen in bio 🔗 How to Get Involved With The Girls in Property  👇  👩 Join our GIP Community  📞 Not sure if the community is for you? Book your FREE 15 min call  🧠 FREE call Tues 13 Oct: Attract Your Ideal Leads  💵 Book Your 1-1 90 min Flow & Alignment call with Athena Get In Touch 📷Girls in Property Instagram 📧 [email protected]