Advertise on podcast: The Self Trust Solution | Real Stories. Real Self-Trust.

Read the fullepisode breakdown + show notes:https://www.theselftrustcoach.com/blog/ep193-the-cost-of-self-abandonment She had already started pointing her school families toward other schools when she realized the business wasn't the problem. The question mark in her leadership was.Renea L. Moss, also known as Rai Renea, is an award-winning author, speaker,and performer, and the founder of Forge Independent Schools. For years she poured into everyone around her and called it strength, until a health crisismade the cost impossible to ignore. Underneath her story is a self-trust question every leader eventually meets: do my needs count as much as everyone else's? In This Episode, We Explore:• Self-Abandonment Dressed as Strength: how serving everyone can look like leadership from the outside while quietly costing you everything on theinside • Either/Or Leadership: why "either they're happy or there are rules" left Renea's school confused, stalled, and running on her exhaustion • Over-Ownership: what changes when you stop owning things that were never yours to own, from an employee's performance to a stranger's opinion of youroutfit • Removing the Question Mark: why direct leadership is not unkind, and how wishy-washy directions quietly invite "what can I get away with" • Rai Renea, All of Her: why Renea stopped splitting the educator from the performer, and why it takes so much energy to not be you • No Apology in My Throat: the spoken word album born from refusing to apologize for who she is Episode Chapters:00:00  Welcome and introducing Renea L. Moss01:14  Pouring into everyone except herself06:14  Boundaries, business fires, and a health crisis14:19  The ER doctor's question and choosing herself16:15  "Too sexy for this environment" and owning her full expression22:11  Leadership without the question mark24:39  Almost closing the school, and deciding to stay27:40  It takes so much energy to not be you32:39  No Apology in My Throat, rest, and what's next Connect with Renea L. Moss:Website: https://reneasworld.com/Books: Mumblings of a Maniac, The Book of Rebellion, and the memoir How a Honeybun Almost Took Me Out. Spoken word album: No Apology in My Throat.Join the Conversation:This one is for the business owner who answers the 9 p.m. message, softens every direction so no one gets upset, and has quietly started wondering whether it's time to close the whole thing down. Before you decide the business is the problem, listen for the question mark. Where are you standing?Before more strategy, more effort, or another decision — know where you're standing.Three minutes. Your results, your floor, your next move.https://www.theselftrustcoach.com/where-are-you-standing

Read the fullepisode breakdown + show notes:https://www.theselftrustcoach.com/blog/ep192-you-knew-all-alongShe knew her business partner was a problem the moment she met her, and she ignored it for two years anyway.Katie O'Malley is an executive coach and leadership educator, and the founder of (en)Courage Coaching, where she helps individuals, teams and organizations build authentic leadership and healthier workplace cultures. Her work has been featured in Fast Company and Thrive Global, and she delivered a TEDx talk in Boston in 2025. Underneath the resume, Katie spent two years overriding thesame instinct in her marriage, her business partnership and her father's care, until her body forced her to stop. In This Episode, We Explore: The First Instinct: How Katie's body flagged her future business partner as a problem before her mind had the words for it.Whose Voice Was She Actually Hearing: Why she believed the people calling her "too critical" over her own gut, and where that belief started.Thriving Business, Disappearing Self: How her business kept growing while she was disconnecting from her own life outside of it.The Pattern Across Three Relationships: What her father, her ex-husband and her business partner had in common, and how each one used the same line againsther.Write It Down, Say It Out Loud: The two-step practice Katie now uses to rebuild trust in her own read.The Decision She Made Without Asking Anyone: Why moving to the suburbs became proof that her instinct was already working again. Episode Chapters:00:00  Welcome + Meet Katie O'Malley00:54  The Season Everything Collided: 202303:20  The First Instinct: Meeting the "Would-Be" Business Partner09:00  Why She Overrode Her Own Read 13:00  Thriving Business, Disappearing Self16:41  Naming the Pattern Across Father, Husband and Business Partner21:48  Rebuilding Trust: The Decision, the Body and the Permission She Gave Herself34:45  Building enCourage Coaching and the enCourage Foundation Connect with Katie O'Malley:Instagram: @encouragecoachchicagoWebsite: www.encouragecoaching.orgLinkedIn: linkedin.com/in/kateomalleyTedX Talk on YouTube: https://www.youtube.com/watch?v=HUNGPk978uEJoin the Conversation:This one is for the coach or entrepreneur who has already called it, quietly, in a meeting, in a partnership conversation, in her own body, and then talked herself out of it because someone she trusted told her she was too critical tobe right.Where Are You Standing? Before more strategy, more effort, or another decision — know where you're standing. Three minutes. Your results, your floor, your next move. https://www.theselftrustcoach.com/beginReady to Fix the Floor in place?The Floor: Your Build The launch didn't perform the way you wanted.And somehow that reopened a decision you thought you'd already made. That's the Floor moving. This is where you fix it in place. https://www.theselftrustcoach.com/the-floor-your-build https://www.theselftrustcoach.com/the-floor-your-build

Read the full episode breakdown + show notes: https://www.theselftrustcoach.com/blog/ep191-the-thought-that-isnt-new What if "I don't know enough" isn't an honest assessment of your ability, but a familiar thought that has followed you into every room you were already qualified to enter? Loren Finger's career has crossed industries, professions, countries, and identities: executive recruitment, corporate law, nonprofit leadership, and CEO, before she built EmpowerHer Careers to help mothers navigate what comes next. This episode traces one recurring thought all the way back to her final year of school, and what changed once she recognized it as a decades-old pattern instead of a fact about her ability. In This Episode, We Explore: The Pattern, Not the Fact: how Loren traced "I don't know enough" back to childhood exams, long before it ever touched her business• Confirmation Bias in Real Time: why we scan for evidence of what we don't know while ignoring the evidence sitting right next to itPermission to Redecide: why a career decision made by an earlier version of you doesn't have to be honored by the version of you todayThe Golden Handcuffs: what keeps capable women in roles that no longer fit, even when the flexibility they're protecting is minimalRules That Aren't Real: how self-imposed rules keep people boxed into careers and decisions long after the rule stopped serving them Episode Chapters: 00:00 Welcome and today's theme 05:00 Loren's early definition of success and the move to New York 10:00 Reaching the law career goal, and what shifted after motherhood 15:00 Resigning as CEO and losing her sense of identity 22:00 Discovering coaching and permission to redecide 28:00 Tracing "I don't know enough" back to childhood 36:00 Breaking self-imposed rules and the golden handcuffs 42:00 Advice for the mother questioning her career today Connect with Loren Finger: website: https://empowerhercareers.com/ Instagram: @lorenfingercoaching Free Get A Job You Love Masterclass: https://empowerhercareers.com/get-a-job-you-love-masterclass Join the Conversation: This one is for the mother who has built a career that works on paper and quietly doesn't fit anymore, who keeps hearing "I don't know enough" right before her next move, and hasn't yet questioned whether that thought has ever been true. Where Are You Standing? Before more strategy, motivation, or effort, know where you're standing in relation to your Floor, the foundation you're building your business from.The free assessment takes three minutes and shows you where your Floor is firm, where it may still be moving with your results, and where to work next. Know where you're standing. Then know where to work. Do your results keep putting things back up for a vote?The offer doesn't work quickly enough, and suddenly you're questioning the business. The response is quieter than you expected, and what you decided was possible starts feeling negotiable again. The Floor: Your Build is where we stop that cycle. Fix the Who and the Whether in place, so every result can teach you more about the How without sending you back to reconsider everything you already decided. Fix the Floor with The Floor: Your Build https://www.theselftrustcoach.com/the-floor-your-build

Read the full episode breakdown + show notes:https://www.theselftrustcoach.com/blog/ep190-knowing-it-vs-living-itHe could teach self-trust before he was actually living it. Dr. Ken Martz is a licensed psychologist with more than 30 years in mental health and addiction treatment, and the author of the international bestseller Manage My Emotions. This episode traces his path from a panic attack in a post office line, to a hospital gown, to building the Unshakeable series for high-performing men moving from anxious to unshakeable. It's about the gap between understanding something intellectually and actually choosing to live it, and why closing that gap is a relationship shift, not a strategy shift.In This Episode, We Explore: Knowing vs. Living: why understanding a concept, even well enough to teach it, isn't the same as choosing itInternal Metrics vs. External Metrics: the shift from tracking revenue and perception to tracking laughter, gratitude, and authentic presenceThe Backpack of Micro Wounds: how small, unregulated stressors accumulate for years until a single moment forces a reckoningNo Hospital Moment Required: why the body can change gears in seconds once it's actually invited to A Relationship Shift, Not a Strategy Shift: why the work underneath performance anxiety is a relationship with yourself Episode Chapters:00:00 Welcome and today's theme01:22 The exam story and chasing an undefined perfect05:15 The post office moment and the hospital gown09:00 Why capable people dismiss burnout as a capacity problem15:40 Outsourcing your worth to other people's perceptions20:15 Internal metrics versus external metrics26:30 What clients try first, and why it doesn't work34:15 Advice for the high performer who recognizes this Connect with Dr. Ken Martz:Instagram: https://www.instagram.com/dr.kenmartz/Website: https://drkenmartz.comAdditional resource: Author of Manage My Emotions, creator of the Unshakeable Men series and Unshakeable Prime, Leadership, and Relationships programsJoin the Conversation:This one is for the high performer who can explain exactly what needs to shift, sometimes for other people, and still finds themselves living the opposite of it. If that gap feels familiar, this conversation is for you.Where Are You Standing?Before more strategy, motivation, or effort, know where you're standing in relation to your Floor, the foundation you're building your business from.The free assessment takes three minutes and shows you where your Floor is firm, where it may still be moving with your results, and where to work next.Know where you're standing. Then know where to work.https://www.theselftrustcoach.com/identity-assessment-pageReady to Fix the Floor in place?The Floor: Your Build is a self-paced, structured experience designed to help you build from a Floor that holds, so you can keep uncovering the How without reopening the Whether of what you've already decided is possible.https://www.theselftrustcoach.com/the-floor-your-build

Read the full episode breakdown + show notes: https://www.theselftrustcoach.com/blog/ep189-certainty-follows-the-decision She had six chairs, one booth renter, and no proof any of it would work, and she moved anyway. Chelle Neff is the founder of Urban Betty, a four time Inc. 5000 salon company in Austin, Texas, built from six chairs into a business with nearly 100 team members across three locations. Every real structural shift along the way, the move to a commission model, hiring a business consultant, finally stepping back from doing hair herself, came after she had already made the call, not before she felt ready to make it. In This Episode, We Explore: certainty Follows the Decision: why the feeling of readiness never arrives first, and what Chelle did instead of waiting for it.The Booth Renter to Commission Shift: what avoiding that decision actually cost her, and what finally forced the change.Asking for Help as a Turning Point: the loan from her grandfather, her first hired assistant, and the business consultant she says changed her life.Fear of Stepping Into Her Power: why fear, not a skill gap, delayed the decisions that grew her business.The Slow Exit From Doing the Work Herself: the year long taper from five days a week to zero, and the physical signal that told her it was time.Community Over Gatekeeping: why she stopped protecting what she knows and started answering every message from other salon owners. Episode Chapters: 00:00 Meet Chelle Neff and the six-chair beginning of Urban Betty 02:30 Holding doubt and inner knowing at the same time 04:34 Self-trust in concept versus self-trust in practice 07:00 The fear beneath the shift to a commission-based model 14:15 What she'd change: bringing in a business consultant sooner 17:38 Quitting doing hair and stepping fully into leading the business 19:50 Community, gatekeeping, and building a personal platform 23:27 Certainty follows the decision, not the other way around Connect with Chelle Neff: Instagram: https://www.instagram.com/urbanbetty/ Website: https://urbanbetty.com/ Personal platform: chelleneff.com Join the Conversation:This one is for the business owner who already knows which decision she's avoiding, the pricing change, the hire, the client she needs to let go of, and is waiting to feel more certain before she'll finally make it. Where Are You Standing? Before more strategy, motivation, or effort, know where you're standing in relation to your Floor — the foundation you're building your business from.The free assessment takes three minutes and shows you where your Floor is firm, where it may still be moving with your results, and where to work next.Know where you're standing. Then know where to Work. https://www.theselftrustcoach.com/identity-assessment-page Ready to Fix the Floor in place? The Floor: Your Build is a self-paced, structured experience designed to help you build from a Floor that holds — so you can keep uncovering the HOW without reopening the WHETHER of what you've already decided is possible. https://www.theselftrustcoach.com/the-floor-your-build

Read the full episode breakdown + show notes:https://www.theselftrustcoach.com/blog/ep188-self-trust-before-the-evidenceSix months into her business, with no marketing background and no proof it would work, Maggie Olson agreed to spend $40,000, half of what her company had made that year, on a single bet.Maggie Olson is the founder of Nova Chief of Staff, the leading destination for Chief of Staff education, certification, and development. Before starting Nova, she spent 20 years in retail, food and beverage, and technology, including building the Chief of Staff model at T-Mobile from scratch. This conversation follows the decision that shaped Nova's early growth, and what it actually took to make it, before there was any evidence it would pay off.In This Episode, We Explore:• Choice Before Evidence: why Maggie's $40,000 sponsorship decision had to be made before proof existed, not after, and why the wait for proof first was never actually available to her.• The Momentum Cycle in Action: how repeated decisions built the kind of confidence no amount of planning could have handed her in advance.• Clinical Evaluation Beyond the Outcome: why the decision would have taught Maggie something true about herself even if the sponsorship had failed.• Identity Lag and the Unfinished Update: why Maggie, three years and thousands of students into building Nova, still catches herself unable to fully believe she is financially secure, even when the results say otherwise.• Returning to the Inner Room: the practice Maggie uses to hear her own decision underneath fear and outside noise, including unplugging completely until she can feel the pull toward yes or no.Episode Chapters:00:00 Welcome and Introduction to Maggie Olson02:00 What a Chief of Staff Actually Does09:00 The $40,000 Decision12:00 The Competing Voices Inside Her Head15:00 From Gamble to Self-Trust Decision19:00 The Life Event That Changed Her Relationship With Herself30:00 Self-Trust Inside the Chief of Staff Role36:00 Advice for Anyone Waiting to Feel ReadyConnect with Maggie Olson:Instagram: @maggieolsoncosWebsite: www.novachiefofstaff.comJoin the Conversation:This one is for the founder a few months into something real, staring at an opportunity that costs more than she has made so far, waiting for the fear to go quiet before she says yes. It will not go quiet first. You get to decide anyway.Take the Self-Trust Identity Map. Before strategy. Before motivation. Before more effort, you need to know where your identity is operating from. Because that is what determines everything that follows.It's free. It takes three minutes. And it will give you a precise read on where your identity is actually operating from right now, and exactly where to focus next.https://www.theselftrustcoach.com/identity-assessment-pageWant to go deeper? The Floor: Your Build is available now. Self-paced, structured, and built around the same framework.https://www.theselftrustcoach.com/the-floor-your-build

Read the full episode breakdown + show notes:https://www.theselftrustcoach.com/blog/ep187-telling-yourself-the-truthHer panic attacks stopped the day she finally said the true thing out loud.Tara Campbell spent 26 years as a COO before founding Tangent Advisory, and this conversation traces the year everything she'd built on the outside stopped matching what she knew to be true on the inside. She and Dawn unpack the real difference between self-abandonment and self-honoring, and why practicing small truths, not confidence, is what rebuilds trust in yourself.In This Episode, We Explore:• Self-Honoring vs. Self-Abandonment: the real difference between staying quiet to keep the peace and speaking the truth in a way that's still aligned with you.• The Identity Gap: what happens when you give credit to your wins instead of the person who made them.• Practice as Expression: why small, low stakes truths build trust that no amount of confidence can front load.• Old Stories: how to test whether an inherited belief about who you are is still true.• Timing: why the years that felt like delay were never wasted.Episode Chapters:00:00 Welcome and the season that started with panic attacks04:29 Choosing internal peace over the status quo09:02 The shedding: closing a marriage and examining old rules13:00 Telling the truth out loud and the panic that stopped14:30 Self-abandonment vs. self-honoring22:04 Conditional trust, external validation, and the Identity Gap30:42 Trusting the timing of it all37:28 Building Tangent Advisory and where to connect with TaraConnect with Tara Campbell:Instagram: @tangentadvisory (business), @tatstar (personal)Website: https://tangentadvisoryllc.com/Also launching a new podcast, What I Make Up About That. Follow @whatimakeupaboutthat on Instagram for the launch.Join the Conversation:This one is for the woman who has done the internal work, therapy, meditation, the personal inventory, and still feels a gap between how steady she feels inside and how unresolved her outside life looks. If you have been swallowing a true sentence because saying it out loud would make it real, this episode is for you.Take the Self-Trust Identity Map. Before strategy. Before motivation. Before more effort, you need to know where your identity is operating from. Because that is what determines everything that follows.It's free. It takes three minutes. And it will give you a precise read on where your identity is actually operating from right now, and exactly where to focus next.https://www.theselftrustcoach.com/identity-assessment-pageWant to go deeper? The Floor: Your Build is available now. Self-paced, structured, and built around the same framework.https://www.theselftrustcoach.com/the-floor-your-build

Read the full episode breakdown + show notes:https://www.theselftrustcoach.com/blog/ep186-comparison-trap-after-successJen Recla's business was working. That is exactly when the comparison trap got louder, not quieter.Jen Recla is a leadership coach and the founder of Recla Coaching & Consulting, where she helps senior leaders build resilient, high performing teams after nearly 15 years across healthcare, nonprofit, and public sector organizations. Her second year in business hit real momentum, and the comparison spiral got sharper anyway. This conversation is about what happens when the safety you used to borrow from a job title has to be generated internally instead.In This Episode, We Explore:• The Comparison Trap: why the spiral got louder as Jen's results got better, not quieter.• Structure as the Downstream of Self-Trust: the difference between borrowing stability from a corporate title and generating it on your own.• The Lobby and the Inner Room: what changes when "am I doing enough" gets asked from curiosity instead of verdict.• The Gap and the Gain: measuring progress from where you started instead of the distance still ahead.• Data Over Drama: treating a quiet season, or a failed workshop, as information instead of proof of failure.• The Hollywood Chapter: what a season of shame in her twenties still teaches her about uncertainty today.Episode Chapters:00:00 Welcome and Meet Jen Recla01:06 The Comparison Trap When Business Is Actually Working04:26 Corporate Structure vs. Building It Yourself09:36 "Am I Doing Enough?": The Lobby vs. the Inner Room18:22 The Summer Spiral of 202421:26 The Gap and the Gain: Data Over Drama24:00 Going Backwards: Hollywood, Shame, and Resilience29:36 What Self-Trust Looks Like Today and Where to Find JenConnect with Jen Recla:LinkedIn: https://www.linkedin.com/in/jenniferrecla/Website: https://www.jenrecla.com/Free Tool: No Time to Think? Start Here!, https://www.jenrecla.com/notimetothinkJoin the Conversation:This one is for you if your business is actually working and you still catch yourself measuring your progress against someone six months behind you. You know the numbers are fine. The doubt arrived anyway.Take the Self-Trust Identity Map. Before strategy. Before motivation. Before more effort, you need to know where your identity is operating from. Because that is what determines everything that follows.It's free. It takes three minutes. And it will give you a precise read on where your identity is actually operating from right now, and exactly where to focus next.https://www.theselftrustcoach.com/identity-assessment-pageWant to go deeper? The Floor: Your Build is available now. Self-paced, structured, and built around the same framework.https://www.theselftrustcoach.com/the-floor-your-build

Read the full episode breakdown + show notes: https://www.theselftrustcoach.com/blog/ep185-the-promise-you-keep She's spent 20 years helping other people finish their hardest work. Her own sat unfinished for three years. My guest this week is Jenn Farrer, certified executive coach, keynote speaker, and author of Make Them Think: How to Coach for Ownership, Insight, and Action. Jenn has coached and trained thousands of executives, athletes, and teams. But this conversation is about the season most people never see, nearly three years into what was supposed to be a six month creative sabbatical, with nothing finished but a Notes app full of half-started ideas, and what it actually took to change that. In This Episode, We Explore: Staking the Ground: why putting your own point of view out is a different kind of vulnerable than helping other people thinkThe Real Fear: the specific worry underneath the freeze, and why it has nothing to do with actual competenceClearing the Creative Backlog: the phrase from a meditation teacher that finally moved Jenn off the sidelinesThe Public Deadline: what a twelve week timeline revealed about self-trust that years of achievement never hadData, Not a Verdict: how to receive feedback as information instead of proof of who you are Episode Chapters: 00:00 Introduction: The Hardest Thing She's Ever Done 01:18 Three Years Into a Creative Sabbatical With Nothing Finished 03:29 The Vulnerability of Staking the Ground 08:57 Why This Felt Harder Than Surviving a Stroke 11:21 The Real Fear: Being Seen as a Hack 17:31 The Turning Point: Clearing the Creative Backlog 22:56 Making the Twelve-Week Deadline Public 28:36 Redefining Self-Trust: From Outside In to Inside Out Connect with Jenn Farrer: Instagram: @jennfarrer Website: https://jenniferfarrer.com/ Additional resources: Make Them Think, available on Amazon and at barnesandnoble.com Join the Conversation: This one is for the expert who can solve everyone else's stall in five minutes and has been circling their own for years. You already know how to do this. The book, the framework, the offer, whatever it is, is waiting on the same permission you'd give a client on day one. Take the Self-Trust Identity Map. Before strategy. Before motivation. Before more effort, you need to know where your foundation is operating from. Because that is what determines everything that follows.It's free. It takes three minutes. And it will give you a precise read on where your decisions are actually coming from right now, and exactly where to focus next. https://www.theselftrustcoach.com/identity-assessment-page Want to go deeper? The Floor: Your Build is available now. Self-paced, structured, and built around the same framework. https://www.theselftrustcoach.com/the-floor-your-build

Read the full episode breakdown + show notes:https://www.theselftrustcoach.com/blog/ep184-reversible-decisionsHe had every financial goal he'd ever set. And he still felt like something was missing.My guest this week is Ray Higdon, founder of Higdon Group, where he helps sales reps stop chasing and start closing with confidence. Since 2018, he's helped students generate over 300,000 new customers. But this conversation isn't about sales tactics. It's about the decision Ray made in November 2022 that cost him a multimillion dollar contract, reshaped his marriage, and changed how he runs his business, and what it actually takes to trust a direction that doesn't come with guarantees.In This Episode, We Explore:• Success Without the Feeling: why hitting every goal on the list doesn't automatically close the gap you built the goals to close• Reversible Decisions: the framework for telling the difference between a choice you can undo and the one cost that truly can't be undone, regret• The Real Risk: why staying exactly where you are can be riskier than the leap you've been avoiding• Releasing Instead of Adding: how dropping eight to ten projects that no longer fit created more freedom than any new offer could have• Naming the Idols: learning to spot the specific areas where emotion and desire get mistaken for true directionEpisode Chapters:00:00 Introduction: Trusting a Direction That Doesn't Make Sense01:00 Success on the Outside, Empty on the Inside04:00 The Moment Everything Changed: November 14th09:00 Waking Up a Different Person13:00 Learning to Trust the Voice in Prayer17:00 The Multimillion-Dollar Contract He Let Go Of27:00 Losing the YouTube Channel and Finding Freedom32:00 Reversible Decisions and the Real Risk of Staying PutConnect with Ray Higdon:Instagram: @rayhigdonWebsite: https://higdongroup.com/Youtube:  @saleswithrayhigdon  Join the Conversation:This one is for the entrepreneur who has hit the numbers everyone told them would feel like enough, and still feels the gap. You already know something needs to change. This conversation is about what actually happens once you stop waiting for certainty first.Take the Self-Trust Identity Map. Before strategy. Before motivation. Before more effort, you need to know where your identity is operating from. Because that is what determines everything that follows.It's free. It takes three minutes. And it will give you a precise read on where your identity is actually operating from right now, and exactly where to focus next.https://www.theselftrustcoach.com/identity-assessment-pageWant to go deeper? The Floor: Your Build is available now. Self-paced, structured, and built around the same framework.https://www.theselftrustcoach.com/the-floor-your-build

Read the full episode breakdown + show notes:https://www.theselftrustcoach.com/blog/the-decision-before-clarityHe sold 13 businesses, retired, and came back for something that might never turn a profit.Sam Yehia spent 35 years building and scaling 13 businesses across hospitality, entertainment, and real estate before selling everything in 2019, just ahead of the pandemic. He didn't stay retired. He returned to build a platform for firstperson journalism, not because the math made sense, but because he decided it was necessary before he had proof it would work.In This Episode, We Explore: The Exit Before the Crisis: what it meant to sell everything right before theworld shut down, and why timing isn't always something you can plan for.The Pull Back In: why a venture with no clear financial case kept calling him back, and what that reveals about conviction versus justification.First Person Storytelling: the model behind his platform, and why verified, firsthand accounts matter more as trust in media erodes.Self-Trust as a Decision: how conviction, not clarity, is what actually moves people forward.The Honesty Question: what he believes everyone owes themselves before committing to a mission that might cost them. Episode Chapters:00:00  Introduction: Sam Yehia and thereturn to first person journalism00:58  Selling 13 businesses right beforethe world shut down04:06  What kept pulling him back to aventure that made no financial sense07:29  Building a platform on verified,first person storytelling13:47  Letting go of profit as the onlymeasure of success20:07  Redefining self-trust as adecision made ahead of time22:34  What to ask yourself before youwalk away from something that matters28:52  Where to find his work and connectwith himConnect with Sam Yehia:Website: https://orato.world LinkedIn: https://www.linkedin.com/company/oratoworldJoin the Conversation:This one is for the person sitting on a decision that doesn't fully add up on paper yet, who keeps circling back to it anyway because some part of them already knows it's necessary.Take the Self-Trust Identity Map. Before strategy. Before motivation. Before more effort, you need to know where your identity is operating from. Becausethat is what determines everything that follows.It's free. It takes three minutes. And it will give you a precise read on where your identity is actually operating from right now, and exactly where to focus next.https://www.theselftrustcoach.com/identity-assessment-pageWant to go deeper? The Floor: Your Build is available now. Self-paced,structured, and built so you can establish the floor that makes ceilings unecessary.https://www.theselftrustcoach.com/the-floor-your-build

Read the full episode breakdown + show notes:https://theselftrustcoach.com/blog/when-results-outpace-self-conceptHer clients already believed in her. She wasn't sure she believed in herself yet.Diondra Filicetti is a learning and development professional, bestselling author of Engagement Economics, two-time TEDx speaker, and founder of Driven By Co.In this conversation, she shares the early season of her speaking career—when clients kept hiring her back, her workshops were landing, and her self-concept hadn't yet caught up to the value she was already creating.Then one question changed everything."Diondra... is this lucrative enough for you?"She had priced three workshops for less than her client expected to pay for one.What followed wasn't just a pricing shift—it was an identity shift.In This Episode, We Explore: Identity Lag: what happens when your results have already moved, but the way you see yourself hasn't caught up yet.Why Pricing Reveals Identity: why undercharging is rarely a numbers problem and almost always a self-concept problem.When Old Thoughts Return: how to relate differently to the thoughts that tell you you're not ready, not qualified, or somehow moving backward.From Persona to Results: why focusing on the value you create—not the title you hold—is what closes the gap between doubt and confidence.The Audacity Asymmetry: what it really means when someone less qualified is already doing the thing you're still questioning."I Can't" Is Still a Choice: how agency begins the moment you recognize the story you're telling yourself.📰Episode Chapters00:00 Cold open: grief, identity, and meeting people heart to heart09:04 Welcome and introduction10:20 You have to be not great before you're great14:00 When results outpace self-belief14:45 "Is this lucrative enough for you?" The pricing conversation that changed everything20:00 From persona to results: leading with the value you create22:21 When old thoughts return: relating differently to self-doubt28:48 The audacity test: someone less qualified is already doing it30:15 Diondra's current work and where to connect💫Connect with Diondra FilicettiWebsite: https://drivenbyco.com/Instagram: http://instagram.com/drivenbycoYouTube: https://www.youtube.com/channel/UCiWolo8cM_McaxL7IFA4LpgCompany LinkedIn: https://www.linkedin.com/company/drivenbyco/Facebook: https://www.facebook.com/DrivenByCo Book: Engagement Economics🗣️Join the ConversationThis conversation is for anyone whose results have already outgrown the way they see themselves.Maybe people keep telling you you're ready.Maybe opportunities keep showing up.Maybe your work is creating real impact.And yet part of you is still waiting to feel qualified before you fully step into it.👉If you have not yet taken the Self-Trust Identity Map,start there. Three minutes. It names exactly whereyou are and what is moving beneath your decisions.Take the Identity Map →https://www.theselftrustcoach.com/identity-map-assessmentAlready know your result? If you are ready to takethat information and build the decided ground beneatheverything you are working toward, The Floor: YourBuild is where that happens.Build my floor → https://www.theselftrustcoach.com/the-floor-your-build✨If this episode resonated with you, subscribe, leave a review, and share it with someone whose results may already be waiting for them to catch up to who they truly are.

Read the full episode breakdown + show notes:https://www.theselftrustcoach.com/blog/decision-before-confidenceHailey Rowe didn't go all in on her business because she felt ready. She went all in the afternoon her startup let the entire team go, before any version of confidence had a chance to arrive.In this episode, Dawn sits down with Hailey Rowe, marketing and sales coach for wellness professionals, online entrepreneurs, and host of the top 1% globally ranked Health Coach Nation Podcast. Underneath Hailey's story is a sequence Melissa needs to see in real time. The decision came first. The practice came second. The expression of confidence came years later. Hailey made the all-in choice from a place she described as "not knowing," and the evidence she was hoping to feel before deciding only showed up after she had already decided.In This Episode, We Explore:• Choice → Practice → Expression: why Hailey's "you cannot fire yourself" moment is the sequence in real time, not a courage story• Waited-For Confidence Trap: the felt certainty most coaches are pacing around that has no mechanism to arrive• The Relitigation Loop: how reopening the niche, the price, and the offer is yesterday's work done with today's energy• Data Over Drama: Hailey's weekly evaluation practice that turns "this isn't working" into clinical information instead of a verdict on you• Outsourcing Your Safety: why the day job felt safer until it wasn't, and what internal safety actually rests on• Identity First, Strategy Second: two coaches with the same script, one closing from desperation and one closing from conviction, get very different resultsEpisode Chapters:00:00 The dream job that ended in a single afternoon04:30 Embarrassed at the question "how's your business?"08:30 Why the day job was never the safer bet13:30 Anchoring the decision vs. relitigating it17:30 Evaluate weekly for data, not drama19:30 Solving the right problem: the five core areas of a coaching business26:00 Why the same strategy works for one coach and not another31:30 What Hailey would tell her 2017 selfConnect with Hailey Rowe:Free class, From Crickets to Clients: https://haileyrowe.kartra.com/page/liveeventWebsite: https://www.haileyrowe.com Instagram: https://www.instagram.com/hailey_rowe Facebook: https://www.facebook.com/groups/themarketinghubgroup Podcast: https://anchor.fm/health-coach-nation Linkedin: https://www.linkedin.com/in/haileyrJoin the Conversation:This one is for the coach who has rewritten the bio, mapped the launch she hasn't taken live, and is privately waiting to feel like the kind of person who does this before she actually does it. The decision is what starts the thing. Not the feeling that hasn't shown up yet.✨ If today's conversation stirred something in you — I want you to take one next step before you close this episode.Take the Self-Trust Identity Map.Before strategy. Before motivation. Before more effort — you need to know where your identity is operating from. Because that is what determines everything that follows.It's free. It takes three minutes. And it will give you a precise read on where your identity is actually operating from right now — and exactly where to focus next.👉: https://www.theselftrustcoach.com/identity-mapAnd if you're a coach or expert who already knows what's in the way — if you're done operating from almost and ready to claim the authority that makes your business vision a reality — Claimed is my private six-month coaching container for exactly that. Not a curriculum. Not someone else's strategy. Identity-level work that changes the person leading the business.👉: https://www.theselftrustcoach.com/claimed📩 Have a self-trust story to share?: https://www.theselftrustcoach.com/yourstory⭐ Subscribe and leave a review if this episode resonates — it helps more people find these conversations.

Read the full episode breakdown + show notes: https://www.theselftrustcoach.com/blog/ready-is-not-a-feelingYou have been almost ready for the same launch, the same offer, the same price increase for months, and you keep mistaking that hesitation for good judgment.In this episode, I sit down with Brittni Schroeder, business coach, marketing strategist, founder of the Compassion Club nonprofit, and former high school senior photographer featured in the Wall Street Journal and Good Morning America. We talk about what actually moved her from waiting to building, and why the readiness most entrepreneurs are chasing has no delivery mechanism.In This Episode, We Explore:• Waited-for confidence: why the "ready" feeling most entrepreneurs are waiting for has no mechanism, and what to choose instead.• Embodied competence confidence: how Brittni built a website in six months of one-hour days, and why that sequence (decide, do, repeat) is the only one that compounds.• Do It For Data: reframing a "failed" first summit, a launch that underperformed, or a challenge you have never run as data collection, not verdicts.• The Momentum Loop in real life: Brittni's bathroom sink story as a working illustration of decide, do, have your own back.• Identity Lag in costume: the entrepreneur who wants one more certification, one better website, one more credential before charging her real rate.• Choice before evidence: why self-trust is decided in front of the action, not earned after it.Episode Chapters:00:00 The early entrepreneurial path: photography, publishing, and learning by doing04:30 Two successful businesses and the discipline of outsourcing07:00 Loss, the Compassion Club, and discovering coaching13:30 Two kinds of confidence: past evidence vs. the leap16:00 Failure as a chapter of learning, not a verdict22:00 Ready is not a feeling: permission as a decision23:00 Awareness, thought, and the action that follows30:00 Where entrepreneurs get stuck before they scale31:00 The website she could not build, until she did35:00 Self-trust as identity, and the ripple effect outwardConnect with Brittni Schroeder:www.instagram.com/brittni.schroederwww.facebook.com/groups/redefineyourbizwww.linkedin.com/in/brittnischroederwww.pinterest.com/brittnijoFREE GIFT: http://brittnischroeder.com/funnelsJoin the Conversation:If you are the certified coach with the drafted launch, the half-built funnel, and the price you have been "almost" ready to raise for two quarters, this one is for you. You are not missing a credential. You are waiting for a signal that was never going to arrive.✨ If today's conversation stirred something in you — I want you to take one next step before you close this episode.Take the Self-Trust Identity Map.Before strategy. Before motivation. Before more effort — you need to know where your identity is operating from. Because that is what determines everything that follows.It's free. It takes three minutes. And it will give you a precise read on where your identity is actually operating from right now — and exactly where to focus next.👉: https://www.theselftrustcoach.com/identity-mapAnd if you're a coach or expert who already knows what's in the way — if you're done operating from almost and ready to claim the authority that makes your business vision a reality — Claimed is my private six-month coaching container for exactly that. Not a curriculum. Not someone else's strategy. Identity-level work that changes the person leading the business.👉: https://www.theselftrustcoach.com/claimed⭐ Subscribe and leave a review if this episode resonates — it helps more people find these conversations.

Stop fixing your business ceiling when your floor is shaking. If you are stuck in a constant loop of tweaking only to hit the same ceilings over and over again, join me live on July 8th for The Floor. This is an intimate live implementation experience designed to help you claim your true authority, build unshakable self-trust, and establish the firm foundation your business is asking of you next. How to join: Registration is handled personally. Slide into my Instagram DMs @theselftrustcoach and message me the word FLOOR to claim your invitation.ONTO THE SHOW: Read the full episode breakdown + show notes: https://www.theselftrustcoach.com/blog/toxic-positivity-vs-real-self-trust The version of positivity you've been resisting isn't real positivity. It's avoidance with better marketing, and your nervous system has known the difference the whole time. Christopher Butler is the co-founder of Power of Positivity, a platform now reaching more than 60 million people. In 2009 he was laid off, freshly bankrupt, 320 pounds, with a baby on the way and, by his own description, no trust in himself to lead his own life. This conversation is about what actually rebuilt that, and why the sequence almost everyone gets backward is the reason their self-trust never holds. In This Episode, We Explore: Outsourcing Your Safety: Why being a "loyal follower" was an adaptive strategy that outlived its usefulness, and what it costs when you keep running it in a life that no longer requires it.Do It For Data: How Chris reframed 320 pounds as a system he was already running, not a verdict on his character, and what changed when he asked which direction to point it.Servant to Steward: The distinction that lets you care deeply about other people without erasing yourself, and why "stop people-pleasing" is the same binary just flipped.Real Positivity vs Toxic Positivity: Why turning the lights up on what's hard is self-trust in action, and why turning the lights out is the actual fracture.Choice Before Practice: Chris wore a "Future Millionaire" shirt at his lowest point, not because he felt confident, but because the choice came first. The sequence is choice, then practice, then expression.The Expansion Record in Real Time: Why celebrating day one the same way you'd celebrate year ten is not soft, it is precise evidence collection.Episode Chapters: 00:00 Cold open and introducing Christopher Butler01:38 2009: Laid off, bankrupt, baby on the way04:13 The loyal follower pattern and where it came from08:40 The $5,000 credit card that started Power of Positivity10:00 Rebuilding self-trust piece by piece11:31 Affirmations that actually work versus ones that fracture you14:25 Servant to steward: caring for others without erasing yourself22:01 Real positivity vs toxic positivity24:51 Gratitude as a trained skill, not a mood26:30 What to remember if you're still on the floor32:00 Where to find Chris Connect with Christopher Butler: Instagram: https://www.instagram.com/chrisordad Facebook: The Peaceful Christopher Power of Positivity: https://www.powerofpositivity.com If you're a coach who has quietly suspected that "positivity" was just one more performance being demanded of you, this conversation is the permission to stop performing and start telling the truth about what you actually have influence over right now. ✨ If today's conversation stirred something in you — I want you to take one next step before you close this episode.Take the Self-Trust Identity Map.Before strategy. Before motivation. Before more effort — you need to know where your identity is operating from. Because that is what determines everything that follows.It's free. It takes three minutes. And it will give you a precise read on where your identity is actually operating from right now — and exactly where to focus next. https://www.theselftrustcoach.com/identity-map ⭐ Subscribe and leave a review if this episode resonates — it helps more people find these conversations.