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★★★★★

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21 reviews

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"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more. This podcast is presented by Superpath, the internet's best content marketing community.

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Check latest episodes from Content, Briefly podcast

3 Things AI Has Changed About Content Marketing That Aren't Going Back

2026/04/21

In this episode, Jimmy is on to talk about his recent post, 3 Things AI Has Changed About Content Marketing That Aren't Going Back ( https://www.superpath.co/blog/3-things-ai-has-changed-about-content-marketing ).Eric's organic traffic is a third of wh...

Give your content a (different) job with Ronnie Higgins

2026/04/10

This episode is part of The Art of Content series hosted by Rachel Bicha ( https://www.linkedin.com/in/rachel-bicha-44080/ ). In this series, Rachel brings on guests to chat about big picture content marketing theory. Each conversation is centered on a...

How Every Builds Content as an AI-Native Company with Katie Parrott

2026/04/08

In this episode of Content, Briefly, Eric Doty sits down with Katie Parrott, staff writer and AI editorial lead at Every, to talk about what it actually looks like to build AI into a content workflow from the ground up. Katie walks through how her role...

Chasing Shiny Objects

2026/03/25

In this episode of Content, Briefly, Jimmy Daly, Eric Doty, and Chloe Thompson reunite to tackle one of marketing's oldest challenges: how do you tell the difference between a shiny object and a real opportunity? The conversation kicks off with a Linke...

Why Most Content Marketing Reporting Is a Waste of Time

2026/03/20

In this episode of Content, Briefly, Alex sits down with Brad Smith, co-founder of uSERP, to unpack why most content marketing reporting is a waste of time — and what to do instead. This episode is a companion to Brad's LinkedIn article, " Why Most Rep...

Where to Find the Best Content Ideas

2026/03/09

In this episode of Content, Briefly, Eric Doty and Chloe Thompson tackle a question every content marketer faces: where do great content ideas actually come from? Spoiler — it's not keyword tools or AI prompts. Eric and Chloe walk through the internal ...

Superpath Q1 2026 Quarterly Update and AMA

2026/03/04

In this episode of Content, Briefly, Alex shares the very first Superpath Quarterly Update, a new format where he pulls back the curtain on how the community is growing, what's shipped, what didn't work, and what's coming next and takes questions from ...

The Art of Content: Did We Lose the Plot with Blogs?

2026/02/27

In this episode of Content, Briefly, Alex sits down with Rachel Bicha, a freelance content strategist and founder of The Art of Content — a collective microblog bringing content marketers together to share thoughts on practice and theory. They dig into...

The Storytelling Title Boom

2026/02/25

In this episode of Content, Briefly, Eric Doty and Chloe Thompson dig into corporate America's latest hot job title: storyteller. Inspired by a viral Wall Street Journal piece, they unpack whether the surge in storytelling roles represents a genuine sh...

AI SEO with Gauge's Caelean Barnes

2026/02/23

In this episode of Content, Briefly, Alex talks with Caelean Barnes, CEO of Gauge, about what actually drives results in AI search. They unpack why clear, direct first-party content is the biggest lever, how third-party platforms shape AI narratives, a...

How to collect synthetic feedback (+ more Claude tips)

2026/02/18

In this episode of Content, Briefly, Jimmy and Eric dig into synthetic feedback — using AI personas to pressure-test your content before publishing. They share how to build data-informed audience profiles, turn them into reusable Claude skills, and gat...

The Freelancer Niche Explosion

2026/02/16

In this episode of Content, Briefly, Alex and Eric dive into the “freelancer niche explosion” — and why 2026 may belong to micro‑specialists. They explore how leaner in‑house teams, post‑layoff hiring caution, and rapid AI adoption have reshaped the ol...

Is Content Theater a Good Strategy?

2026/02/04

In this episode of Content, Briefly, Chloe, Eric, and Jimmy unpack the idea of “content theater” — creating content not just to be consumed, but to shape perception, legitimacy, and trust. They debate when content breadth can be more valuable than dept...

The Invisible Work of Content Marketing

2026/01/27

In this episode of Content, Briefly, Chloe and Eric explore the invisible work behind content marketing — and why content teams often struggle to get credit for their impact. They discuss how content fuels revenue and growth while remaining difficult t...

2026 Content Predictions

2026/01/05

In the final episode of Content, Briefly for 2025, Jimmy, Chloe, and Eric revisit last year’s predictions, reflect on what actually happened, and share their outlook for content marketing in 2026. They discuss themes like “back to basics,” platform‑nat...

Podcast reviews

Read Content, Briefly podcast reviews

5 out of 5

21 reviews

★★★★★

GracieRose Content Marketing 2024/09/24

Invaluable Insights for Content Marketers!

This podcast is a must-listen for anyone serious about mastering content marketing strategy. Each episode is packed with practical tips, innovative id...

★★★★★

Kai S Davis 2024/04/16

If you’re in content, do yourself a favor and listen to Content, Briefly

Jimmy (of SuperPath) and his guests do a fantastic job of breaking down actionable insights on content marketing. Add this to your podcast player ASAP...

★★★★★

Podcastqueen421 2023/08/09

Jimmy Daly is the content king!

Love this podcast and where it is going. I will keep tuning in weekly. Keep up the good work!

★★★★★

KyleKooz 2023/08/07

Super-juice for content marketers

Fantastic podcast. Insights coming at you from real operators in the content marketing space. Content curation at its finest from the OG content marke...

★★★★★

JamiKonsta 2023/07/17

The best podcast for leveling up your content marketing career

Jimmy is a true OG in the world of content marketing and his podcast is one of the few truly great resources out there for learning about how to make ...

★★★★★

Spongebob!!!!! 2023/07/13

Great podcast

Professional and informative. Great line of questioning and always interesting.

★★★★★

Needs Undo Send 2023/05/04

My go-to

This is the most trustworthy podcast about SaaS content because of the host’s level of experience/seniority and the senior-level guests. I feel upleve...

★★★★★

The Mentor’s Copywriter 2023/04/19

Content Insight for Serious Writers

I appreciate that the content offered in this podcast goes beyond the surface level, nod-inducing gibber jabber. The host is thoughtful in his choice ...

★★★★★

Ed Weinberg 2023/04/18

Great resource

Awesome to see all the ways our industry is getting more interesting. Keep it up guys!

★★★★★

Camacje 2023/02/17

Amazing content podcast

Excellent podcast episodes so far. They bring a ton of value!

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