Advertise on podcast: Make Good Fashion: A Fashion Business Podcast

Find the free resources mentioned on this episode here----> https://www.makegoodfashion.com/free-fashion-resources In this episode of Make Good Fashion, host Jasmine Rennie sits down with Zoila Castro, co-founder of Nomad Agency, to delve into the best social media strategies for fashion brands. Zoila shares her journey from working in fashion in Peru to establishing a successful digital marketing agency in Miami. They discuss the importance of storytelling over salesy content, the impact of social media on brand growth, and practical tips for content creation. Whether you're an emerging fashion brand or looking to boost your social media presence, this episode is packed with actionable insights and advice. Discover effective ways to build a loyal community, the relevance of social media in today's market, and how to navigate starting a new business during challenging times. 00:00 Introduction to Make Good Fashion Podcast 00:19 Free Resources for Fashion Entrepreneurs 00:52 Challenges of Social Media Marketing 01:51 Interview with Zoila Castro: Background and Journey 03:42 Starting Nomad Agency During COVID 05:29 Marketing Strategies for Luxury and Lifestyle Brands 13:12 Importance of Social Media in 2025 15:35 Creating Engaging Content and Building Community 23:12 Effective Use of Influencers and UGC 28:22 High-Converting Content and Storytelling 36:40 Luxury Brands' Pricing Strategies 37:22 Expanding into Pet Products 40:41 Emerging Fashion Brands: Building a Community 41:20 Pre-Launch Campaigns and Content Strategy 42:01 Creating Consistent and Engaging Content 42:55 Leveraging Trends and Timeless Content 45:50 The Role of Social Media Platforms 59:55 The Importance of Email Marketing 01:03:15 Event Marketing and Collaborations 01:06:54 Conclusion and Contact Information Hosted on Acast. See acast.com/privacy for more information.

In this episode, I chat with Naomi Davies, founder of NMD Marketing Agency and guest lecturer at Conde Nast College. Naomi shares practical strategies for getting started with email marketing, creating compelling emails, and using segmentation and automations to nurture audiences effectively. The conversation covers topics like the importance of tone in emails, the benefits of using platforms like Klaviyo, and tips for re-engaging dormant subscribers. Naomi also provides insights into the rise of SMS marketing and offers valuable advice for brands looking to improve their email marketing strategies. 00:00 Introduction to Email Marketing 00:49 Meet Naomi Davis: Digital Marketing Expert 02:36 The Importance of Email Marketing 05:24 Getting Started with Email Marketing Platforms 13:35 Advanced Email Marketing Strategies 20:11 Personalization and Segmentation in Emails 24:38 Crafting Effective Email Subject Lines 27:36 The Golden Bachelor Clickbait 28:20 Balancing Mission and Sales in Emails 29:56 Content Pillars for Sustainable Brands 32:03 Effective Email Automations 35:26 Crafting a Welcome Series 37:24 Abandoned Cart Strategies 40:29 Email Cadence and Consistency 44:02 Re-engaging a Stale Email List 46:34 Growing Your Email List 50:50 The Role of SMS Marketing 54:01 Working with an Email Marketing Agency 55:55 Final Tips and Encouragement Hosted on Acast. See acast.com/privacy for more information.

Get Jennifer's Resources Here ➡️✨ http://makegoodfashion.com/calla In this episode, Jasmine interviews Jennifer Bailey, the founder of Calla Shoes, a brand born from her personal struggle to find stylish and comfortable shoes for bunions. Jennifer shares her inspiring story of turning a wedding shoe quest into a successful business, her journey through product development, and the strategies she used to build a global brand that now serves women in over 90 countries. She discusses the importance of building community, leveraging PR, and navigating challenges in the footwear industry. This detailed conversation is filled with practical advice for budding footwear and fashion entrepreneurs alike, emphasizing the need for perseverance and thorough research. Jennifer’s insights promise to equip listeners with the knowledge and inspiration needed to start or grow their own niche brands. 00:00 Introduction and Host Welcome 00:20 Meet Jennifer Bailey: Founder of Calla Shoes 02:12 The Birth of Calla Shoes 05:46 Overcoming Challenges and Building a Business 06:57 Product Development and Community Building 08:58 Navigating Production and Scaling Up 18:31 Marketing Strategies and Customer Engagement 35:59 Hiring and Outsourcing for Growth 39:59 Building a Global Footwear Brand 40:20 Direct to Consumer vs. Wholesale 41:31 Challenges of Footwear Returns 43:19 Perfecting the Fit 44:30 Customer Service Excellence 50:37 Marketing Strategies and PR Success 01:05:10 Advice for Aspiring Entrepreneurs 01:12:53 Future Plans for Calla Hosted on Acast. See acast.com/privacy for more information.

🔗 Enroll in the Fashion Wholesale Masterclass: https://www.makegoodfashion.com/wholesalesuccess In this episode of Make Good Fashion, we explore the science of positioning your fashion brand to attract your dream retailers. You'll learn how to identify your brand niche, develop a strong brand identity, and build social proof that resonates with buyers. We also share practical tips on leveraging media mentions and understanding your competitors to craft a compelling brand pitch. This step-by-step guide will help you stand out and connect with retail buyers, setting you up for success in the fashion industry. Hosted on Acast. See acast.com/privacy for more information.

🔗 Enroll in the Fashion Wholesale Masterclass: https://www.makegoodfashion.com/wholesalesuccess 🔗 Soona: https://try.soona.co/fu65bfk8aire 🔗Free Pitch Template: https://www.makegoodfashion.com/pitch ✨➡️Save Your FREE Spot to my workshop - How to Get Your Fashion Brand on Retail Shelves (Even if You're Just Starting Out!): https://www.makegoodfashion.com/wholesale Struggling to get retail buyers to notice your brand? Learn the top 5 reasons why retailers may pass on your product—and how to fix them! Discover tips on aligning with the right stores, perfecting your pitch, improving your product presentation, and more. Hosted on Acast. See acast.com/privacy for more information.

🔗 Enroll in the Fashion Wholesale Masterclass: https://www.makegoodfashion.com/wholesalesuccess 🔗Beginner's Guide to Get Your Fashion Brand Into Retail Stores: https://makegoodfashion.com/retailguide Are you a fashion brand navigating the world of wholesale partnerships? In this episode, we dive into the hidden challenges of wholesale that most brands aren’t prepared for—and share actionable tips to protect your brand and set yourself up for success. Learn how to: Avoid common mistakes when working with retailersNegotiate wholesale agreements like a proBuild sustainable wholesale partnershipsWhether you’re just starting to approach wholesale buyers or you’re already in stores and facing roadblocks, this episode will give you the insights you need to make smarter decisions and grow your business with confidence. Don’t forget to like, comment, and subscribe for more tips on succeeding in the fashion business! #WholesaleTips #FashionBusinessPodcast #RetailPartnerships #BrandProtection #WholesaleStrategies Hosted on Acast. See acast.com/privacy for more information.

🔗 Enroll in the Fashion Wholesale Masterclass: https://www.makegoodfashion.com/wholesalesuccess 🔗FREE Beginner's Guide to Getting Your Fashion Brand Into Retail Stores: https://www.makegoodfashion.com/retailguide In this episode, we dive into Vendor Direct, aka drop shipping, in the fashion wholesale industry. Learn about the differences between traditional wholesale and Vendor Direct, how it benefits both retailers and designers, and practical tips on how brands can get started with Vendor Direct partnerships. Discover why this model is becoming increasingly popular among major retailers like Macy's, Nordstrom, and Madewell. Tune in for valuable insights and strategies to help your brand succeed in today's market. Hosted on Acast. See acast.com/privacy for more information.

🔗 Enroll in the Fashion Wholesale Masterclass: https://www.makegoodfashion.com/wholesalesuccess - 🔗Beginner's Guide to Get Your Fashion Brand Into Retail Stores: https://makegoodfashion.com/retailguide 🔗Faire Wholesale Marketplace: https://www.faire.com/apply/r/h9uqupvraq 🔗Line Sheet Template: https://www.makegoodfashion.com/shop 🔗Free Pitch Template: https://www.makegoodfashion.com/pitch In this episode of the Make Good Fashion Podcast, I’m diving into why getting your fashion brand into retail stores is more achievable than you might think—and why it’s crucial for your brand’s growth. I’ll share my personal journey of transitioning from direct-to-consumer to wholesale, highlighting how diversifying sales channels can make a big difference. I’ll walk you through practical steps to get started with retail placements, like creating a polished line sheet, researching the right stores for your brand, and using online wholesale marketplaces. I’ll also explain why starting small with local boutiques can pave the way for breaking into larger retailers and why keeping a strong digital presence is just as important. Hosted on Acast. See acast.com/privacy for more information.

🔗 Enroll in the Fashion Wholesale Masterclass: https://www.makegoodfashion.com/wholesalesuccess ➡️Explore free resources to level up your fashion business at https://www.makegoodfashion.com/free-fashion-resources Join us in this inspiring episode featuring Gina and Margot, the dynamic mother-daughter duo behind Luxeire, a sustainable women's apparel brand. Discover how they transitioned from separate professional backgrounds to creating chic, comfortable, and eco-friendly garments. Learn about their challenges, breakthroughs in local manufacturing, and the evolution of their business model with a focus on direct-to-consumer strategy to hit 7-figures in sales. Gain insights into their advertising approaches, customer relationship strategies, and plans for future growth. Perfect for aspiring entrepreneurs and fashion enthusiasts looking to make a positive impact. Hosted on Acast. See acast.com/privacy for more information.

🔗 Enroll in the Fashion Wholesale Masterclass: https://www.makegoodfashion.com/wholesalesuccess ➡️Explore free resources to level up your fashion business at https://www.makegoodfashion.com/free-fashion-resources As 2024 wraps up, join Jasmine for a reflective episode of Make Good Fashion. Celebrate your wins, embrace lessons learned, and recharge for a successful 2025. From overcoming challenges to prioritizing self-care, this episode inspires fashion entrepreneurs to pause, reflect, and realign for the year ahead. Have feedback or ideas for 2025 episodes? Email us at [email protected] or submit via the contact form here: https://www.makegoodfashion.com/contact. Don’t forget to leave a review to help others discover the podcast! Hosted on Acast. See acast.com/privacy for more information.

Watch on YouTube: https://m.youtube.com/watch?v=DkrbGQ71FuM In today's episode, I'll guide you through the step-by-step process of transforming your fashion design into a finished product. From sketching your garment and selecting the right fabric, to creating tech packs, patterns, and samples, and finally getting your design ready for production. I'll also discuss the importance of fit sessions and different types of factories you can work with. Links Mentioned in Video: ➡️ Start Your Fashion Brand with the Make Good Fashion Academy https://www.makegoodfashion.com/academy ➡️ Flat Sketching Books on Amazon: https://amzn.to/48r2pLY https://amzn.to/3YroSUz https://amzn.to/3Yuog0o ➡️ Find Freelance Designers on Fiverr: https://go.fiverr.com/visit/?bta=7130... ➡️ Fit Guide: https://www.makegoodfashion.com/fitcheck ➡️ Production Checklist: https://www.makegoodfashion.com/produ... Hosted on Acast. See acast.com/privacy for more information.

🔗 Enroll in the Fashion Wholesale Masterclass: https://www.makegoodfashion.com/wholesalesuccess Find the free resources mentioned on this episode here----> https://www.makegoodfashion.com/free-fashion-resources Today, I’m excited to sit down with Desiree Gaitan-Buchanan, the founder of Poplinen, a sustainable fashion brand that has been featured on media outlets like Good Morning America, Harper’s Bazaar, and Marie Claire. Desiree joins us to talk about how she built Poplinen with a focus on sustainability, ethical sourcing, and and empowering women of all shapes and sizes. In this episode, Des shares how she landed incredible media features. She also gives us an inside look into her journey of growing Poplinen from the ground up, including sustainable sourcing, the importance of community-building, and balancing her roles as an entrepreneur and a mom. 🔗 Key Topics Covered: Tips for securing media featuresBuilding a sustainable fashion brandU.S.-based vs. overseas manufacturingThe importance of transparency and community-building Hosted on Acast. See acast.com/privacy for more information.

Find the free resources mentioned on this episode here----> https://www.makegoodfashion.com/free-fashion-resources In today’s episode, I’m joined by Samantha Mellone, the founder of Coco Marketing, to delve into the best marketing strategies for fashion brands. Samantha shares her journey from working in marketing for companies like Macy’s and Deva Curl to establishing an agency that champions women and BIPOC entrepreneurs. Samantha shares the importance of, foundational marketing, and diversified approaches across channels. With practical tips on PR, celebrity endorsements, and retail strategies. This episode is a must for designers looking to enhance their brand's visibility and succeed in a competitive market. Hosted on Acast. See acast.com/privacy for more information.

Find the free resources mentioned on this episode here----> https://www.makegoodfashion.com/free-fashion-resources Learn more about the Make Good Fashion Academy----> https://www.makegoodfashion.com/academy In this episode special guest Kate Knight, a freelance knitwear designer, shares her journey from studying textiles to working in various countries including the U.S. and U.K. Kate explains the intricate process of designing knitwear, from the selection of sustainable fibers to the differences between machine and hand-knitting. She provides insights into creating knitwear collections, sourcing materials, and working with factories while emphasizing the importance of building strong relationships and understanding technical details. The episode is a valuable resource for emerging fashion designers seeking to incorporate knitwear into their collections, with a focus on sustainability and innovation. Connect with Kate! https://www.thecashmeredesigner.com https://www.instagram.com/thecashmeredesigner Hosted on Acast. See acast.com/privacy for more information.

🔗 Download my FREE Craft Fair Checklist to ensure you're fully prepared: https://www.makegoodfashion.com/popup 🔗 Links to Craft Fairs Mentioned: https://www.makegoodfashion.com/craftfairs Want to know how to grow your fashion brand and boost sales at craft fairs and pop-up markets? In this episode, I’ll share the top strategies for success at craft fairs, including how to build your customer base, grow your email list, and select the best markets for your brand. Learn how to make the most of events like Renegade Craft Fair, Unique Markets, West Coast Craft, and more to increase visibility and generate sales. Whether you’re a fashion designer or a small business owner, participating in craft fairs is a great way to reach new customers and grow your brand. 👉 Subscribe to the podcast for more tips Hosted on Acast. See acast.com/privacy for more information.