1671890925
S.O.B. (Small Owned Business) Marketing

Advertise on podcast: S.O.B. (Small Owned Business) Marketing

Rating
★★★★★
5
from
10 reviews
This podcast has
100 episodes
Language
English
Explicit
No
Date created
2023/02/14
Latest episode
2026/10/22
Average duration
39 min.
Release period
8 days

Description

Welcome to the S.O.B. Marketing Podcast! Hey there, small business owners. We’re Chelsea and Vivian, your go-to marketing sisters, ready to help your S.O.B. (Small Owned Business) thrive. On our podcast, we share real talk and no-nonsense advice on what actually works in the world of marketing. From digital marketing tips and social media strategies to branding secrets, we cover it all. Our mission is to keep the conversation honest, fun, and packed with practical tips you can use right away. Whether you’re just starting out or looking to take your business to the next level, join us for expert insights, relatable stories, and a good dose of sisterly banter. Subscribe now and let’s grow your small business together with the S.O.B. Marketing Podcast!

Unlock S.O.B. (Small Owned Business) Marketing podcast Email contact info,
Listeners & Audience details

Email contact information

Direct podcast contact details

Listeners

Audience numbers & engagement insights

Audience details

Podcast Insights

Podcast episodes

Check latest episodes from S.O.B. (Small Owned Business) Marketing podcast


Social Media Is Changing FAST - 4 Updates You Can't Afford to Ignore in 2026
2026/10/22
Keeping up with social media updates and changes can feel like a full-time job, which is why we do the research for our S.O.B. Community members every week! In this episode, we're sharing four important social media updates from the past few months that we've already discussed with our community members.  From new advertising opportunities to AI changes that could affect how customers discover your business, we're breaking down what's happening, why it matters, and what it could mean for your marketing. Consider this your sneak peek into our weekly discussions!
7 Marketing Things Small Business Owners Waste Money On
2026/10/15
Are you spending money on marketing that isn't actually helping your small business grow? Just because something is popular, expensive, or easy to do doesn't mean it's the right investment for YOUR business. In this episode of the S.O.B. Marketing Podcast, we're sharing 7 marketing things small business owners waste money on. We get into why these common marketing expenses can drain your budget, how to recognize when it's time to reevaluate, and where your marketing dollars may be better spent. In this episode, we cover: 7 marketing expenses you want to reassess Five categories of marketing investments that may actually be worth your money Three questions to ask yourself before spending another dollar on marketing 🎧 Need practical marketing advice without the agency-sized price tag? Join the S.O.B. Community for weekly marketing support, expert guidance, and a community of small business owners who understand what it's like to run and promote a business. Join us at https://www.skool.com/SOB If you enjoy the episode, subscribe, leave us a review, and share it with a small business owner who could use a little marketing tough love! #SmallBusinessMarketing #MarketingTips #MarketingBudget #SOBMarketingPodcast
Do You REALLY Have to Do Video Marketing in 2026?
2026/10/08
Small business owners are always being told they NEED to be showing up on video but is it true? In this episode of the S.O.B. Marketing Podcast, we have a candid discussion about how your smalll business can benefit from video marketing, as video is becoming increasingly important across social media, Google, and AI search, giving small businesses another way to get discovered, build trust, and connect with potential customers. Hate being on camera? That's ok - we break down how you can create effective video content without ever putting your face on camera. Video marketing can really help put your business on the map, but you don't have to become an influencer or create 20 videos a week - you just need a video footprint to help people discover your business, understand what you do, and feel more comfortable choosing you.
Do You Really Want to Be the Face of Your Business?
2026/10/01
If you’ve ever felt the pressure to be the face of your business, constantly creating content, sharing your life, and putting yourself out there, this episode is for you. We dig into the personal brand vs. logo-led brand debate and the bigger question behind it: What kind of business do you actually want to build? A small business that is built around you or a small business that is able to stand on its own? Because building a personal brand isn't just a marketing decision, it's a business and lifestyle decision, too.
Is Your Business Showing Up on ChatGPT or other AI Chatbots? Here's How to Find Out
2026/09/24
Even if you personally aren't a fan of AI Chatbots like ChatGPT, Claude, or Grok - you WANT your small business to get recommended in their search results because that can lead to more sales.  But how do you even start to measure your AI "visibility"? In this episode, we share a four-lens framework for figuring out whether your business is showing up in AI chatbots like Google AI Overview, ChatGPT, Claude, and more. If you're a small business owner who wants to stay visible, stay informed, and stay ahead of what your customers are doing - listen to this episode. You'll get a clear, practical starting point for understanding how AI might already be affecting your business.
Google Search Console Is Changing: What Small Business Owners Need to Know in 2026
2026/09/17
Google Search Console just got a lot more interesting for small business owners. Google is giving businesses new insight into how their content shows up across search and that includes the growing connection between your website, social media content, and the way people discover you in search. In this episode, we discuss Google Search Console - what it is, why small business owners need to be using it and the 2026 update that'll convince you to start using Google Search Console immediately (if you're not already). If you want to see how well your website and social media content is working to attract people to your business, this episode is for you.
Why Should Anyone Shop with You on Small Business Saturday?
2026/09/10
Small Business Saturday is a fabulous opportunity to increase your sales, but it's not enough to ask people to shop with you just because you're a small business! In this episode, we share questions you can ask to help you identify what makes your product, service, or experience different and how you can give shoppers a real reason to choose you before the holiday rush hits. If you’re a small business owner planning on participating in Small Business Saturday or trying to get ahead of the holiday season, this episode is for you!
Small Business Saturday is Coming - Are You Ready?
2026/09/03
There is MONEY to be made on Small Business Saturday! Estimates are that around 62.7 million people shop in-store and about 63 million people shop online. While this episode was originally shared in 2023, the strategies we share to increase sales during this small business specific holiday are more relevant than ever in 2026. Listen as we share practical planning tips, marketing strategies, and the importance of using data to drive your decisions to maximize success during the holiday season.   Don’t forget to like, subscribe, follow, leave a review - and please consider supporting this podcast at buymeacoffee.com/sobmarketing.   Want to talk marketing with us? Join our S.O.B. Community! A membership includes: A weekly hour long Zoom call with marketing professionals (Vivian & Chelsea) to talk shop or answer any questions you may have when it comes to marketing your small business.  An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 03:05 Understanding Small Business Saturday 08:53 Planning for Small Business Saturday 09:45 Omnichannel Marketing Strategies 16:51 Creating a Seamless Customer Experience 17:51 Preparing Your Marketing Campaign 21:05 Leveraging Email Marketing 24:27 Personalization in Marketing 32:07 Inventory Management for Seasonal Sales 34:04 Competing with Black Friday Sales 40:54 The Power of Gift Cards 44:06 Maximizing Visibility for Small Business Saturday ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Podcast Sponsorship Inquiries: https://sobmarketing.com/contact  Support This Podcast: buymeacoffee.com/sobmarketing  𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.myflodesk.com/sob S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/ Episode Transcripts: https://sobmarketing.com/blog  Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt    ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]
What To Do When People Ask Your Business for Free Stuff
2026/08/27
Small business owners get asked for free donations all the time from non-profits, event-organizers, influencers, and even family and friends - but when (if ever) does it make sense to actually say YES? In this episode, we discuss how to approach requests for free stuff from a marketing perspective and get honest about how you can decide when to say yes, when to turn down a request or when you may want to entertain the request.    If you are a small business owner who is tired of being asked for freebies or want a better way to properly evaluate these potential marketing opportunities, this conversation is for you!   Don’t forget to like, subscribe, follow, leave a review - and please consider supporting this podcast at buymeacoffee.com/sobmarketing.   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Why free requests can wear small business owners down 04:14 Marketing Hot Take 04:33 Why friends shouldn’t expect free products 07:31 Set boundaries and treat donations like marketing 09:11 How to say no without burning bridges 13:40 If you say yes, set clear expectations 22:22 Ask for analytics and track the return ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Podcast Sponsorship Inquiries: https://sobmarketing.com/contact  Support This Podcast: buymeacoffee.com/sobmarketing  𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.myflodesk.com/sob S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/ Episode Transcripts: https://sobmarketing.com/blog  Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt    ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]
Vendor Market Red Flags: Do NOT ignore these!
2026/08/20
Vendor markets can be a goldmine for small businesses - OR a total waste of your time, money, and inventory. Over the years, we've learned there are a few red flags you can look for to help you determine whether participating in a specific fair, pop-up, craft show, farmers market or community event will be worth the deposit and time commitment. If you sell products, plan to promote your small business at these types of events, or are gearing up for the busy holiday shopping season - this conversation may save you from making an expensive mistake!   Don’t forget to like, subscribe, follow, leave a review - and please consider supporting this podcast at buymeacoffee.com/sobmarketing.   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
Should You Still Avoid Boosting Facbook or Instagram Posts?
2026/08/13
Meta has updated their "Boost Post" options recently, which means we need to reassess whether our "NEVER BOOST A POST" advice still holds true in 2026. If you’ve ever wondered whether that little “Boost Post” button is worth your money, in this episode we'll cover: - how boosting works now in 2026 across Meta’s platforms - what targeting options are finally available - why call-to-action buttons and audience selection change the conversation - when boosting a post can be a smart We'll also get practical about the stuff most people overlook, including why Apple users should avoid boosting inside the app if they don’t want to pay extra fees.   Don’t forget to like, subscribe, follow, leave a review - and please consider supporting this podcast at buymeacoffee.com/sobmarketing.   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Welcome to the SOB Marketing Podcast  03:46 Why we keep revisiting marketing advice as platforms change 05:15 Chelsea's Marketing Hot Take 06:07 Defining boosting posts on Facebook and Instagram 07:39 What small business owners usually want from a boosted post 08:16 The old problem with boosted posts reaching the wrong people 10:09 Why promoting to everyone is less effective than targeting buyers 11:39 How Meta has changed boosting in 2026 13:16 New goals, CTA buttons, and targeting options 15:22 When boosting can be a helpful first step for overwhelmed business owners 17:12 Using boosting as a quick test before building a full campaign 19:33 The Apple surcharge if you boost from the app 23:01 Final verdict ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Podcast Sponsorship Inquiries: https://sobmarketing.com/contact  Support This Podcast: buymeacoffee.com/sobmarketing  𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/ Episode Transcripts: https://sobmarketing.com/blog  Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt    ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]
Mastering Google Merchant Center for Small Businesses
2026/08/07
Looking to get your small business’s products to appear in Google’s AI overview or products page? Then this week’s episode of the S.O.B. (small owned business) Marketing podcast, is a MUST LISTEN. This week, Vivian and I are sharing everything we know about Google Merchant Center, what it is, how it works, and how it can help your small business get in front of potential customers.   Don’t forget to like, subscribe, follow, leave a review - and please consider supporting this podcast at buymeacoffee.com/sobmarketing.     Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob    ____________________ Chapters: 0:00 Welcome to the SOB Marketing Podcast  01:10 Exploring Google Merchant Center 14:50 Setting Up Your Merchant Center 18:00 Integrating AI with Google Merchant Center 27:20 Compliance and Best Practices for Google Merchant Center 34:00 Real-Life Experiences and Lessons Learned ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Podcast Sponsorship Inquiries: https://sobmarketing.com/contact  Support This Podcast: buymeacoffee.com/sobmarketing  𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/ Episode Transcripts: https://sobmarketing.com/blog  Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt    ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]
Ask THESE Questions To Learn More About Your Target Audience
2026/07/30
Target audience - one of the most important parts of marketing for any business’s success. Understanding your target audience completely will help you with marketing decisions and strategies. That’s why this week on the S.O.B. (small owned business) Marketing podcast, Vivian and I are sharing questions you should be asking about your target audience to better understand them.   Don’t forget to like, subscribe, follow, leave a review - and please consider supporting this podcast at buymeacoffee.com/sobmarketing.     Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob    ____________________ Chapters: 0:00 Welcome to the SOB Marketing Podcast  02:21 You are not your target audience  04:01 Basic Demographics  10:29 Pain points & Lifestyle   23:37 What kind of spender are they?  30:07 What platforms are they on? 37:08 Where they go for advice and help  42:37 Who the gatekeeper is in a family  45:44 How informed are they about your industry? 53:04 Should you grow with your audience or stay focused on one stage? ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Podcast Sponsorship Inquiries: https://sobmarketing.com/contact  Support This Podcast: buymeacoffee.com/sobmarketing  𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/ Episode Transcripts: https://sobmarketing.com/blog  Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt    ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]
Best Practices to Get Repeat Customers in 2026
2026/07/23
It’s time to focus on the lifeline of your small business - your repeat customers! In this episode of the S.O.B. (small owned business) Marketing podcast, Vivian and I are sharing best practices when it comes to getting customers to CONTINUE to buy from you. A new customer is great, but turning that one purchase into a lifelong brand evangelist? That’s how you grow your small business.   Don’t forget to like, subscribe, follow, leave a review - and please consider supporting this podcast at buymeacoffee.com/sobmarketing.   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob  ____________________ Chapters: 00:00 Welcome to the SOB Marketing Podcast 03:45 Marketing Strategies for Recurring Sales 11:34 The Importance of Customer Service 18:34 Building Brand Evangelists 25:09 Cross-Selling and Upselling Techniques 35:29 The Power of Subscription Models 46:41 Leveraging Existing Tools for Sales Growth ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Marketing Lessons for Small Businesses from the Adult Industry (with Special Guest Lucy Banks): https://youtu.be/QZZUnoMLXss    Podcast Sponsorship Inquiries: https://sobmarketing.com/contact    Support This Podcast: buymeacoffee.com/sobmarketing    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob   S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/   Episode Transcripts: https://sobmarketing.com/blog    Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]
Google Shares Generative AI Search Practices to AVOID (June 2026)
2026/07/16
Last week we brought you best generative AI practices Google recently shared. This week, we’re talking about WORST practices - or everything Google does NOT want you to worry about when it comes to generative AI search. In this episode of the S.O.B. (small owned business) Marketing podcast, Vivian and I are debunking generative AI search marketing advice circulating the internet. The mentioned practices are being debunked directly by Google - so they definitely are not worth your time.   Don’t forget to like, subscribe, follow, leave a review - and please consider supporting this podcast at buymeacoffee.com/sobmarketing.   Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes: An extensive library of tutorials  A community of like minded small owned businesses Free downloads and templates for you to jumpstart your marketing A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.  Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob    ____________________ Chapters: 00:00 Welcome to the SOB Marketing 01:13 Understanding Google’s Generative AI Search 03:35 Myth Busting Marketing Shortcuts 08:42 Debunking AI Text File Myths 11:41 Content Structure and Readability 15:55 Creating Content for People, Not AI 18:21 The Importance of Authentic Backlinks 29:19 Focusing on Quality Over Structure   ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:   Google Shares Generative AI Search Best Practices: https://youtu.be/C0hRuUuXEBk  Podcast Sponsorship Inquiries: https://sobmarketing.com/contact  Support This Podcast: buymeacoffee.com/sobmarketing  𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/ Episode Transcripts: https://sobmarketing.com/blog  Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt  ____________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com   This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube:  https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer   COLLABORATION REQUESTS TO: [email protected]

Podcast reviews

Read S.O.B. (Small Owned Business) Marketing podcast reviews


5 out of 5
10 reviews
★★★★★
Nick 🍓🫐🍓 2026/10/09
Useful!
I’ve been listening to this podcast since starting my small business in Savannah, GA, and it’s been the perfect blend of casual fun, useful tips, and ...
★★★★★
Smash Garlic in my Eyes 2026/05/19
Rare Find
I just found this podcast. The very first episode had non-stop actionable information. This is good. I own SymmetryExerciseClinic.com in Naples Fl, ...
★★★★★
Oddfrogart 2026/04/11
Helpful
This podcast has given me a lot of the information I been looking for to start my small art business.
★★★★★
divac63 2025/11/12
New listener
I’m a new listener, but I like this show! A bit of banter to make it fun — but not too much. Good information, and the two viewpoints give good contra...
★★★★★
Lily S Martinez 2025/02/06
Great Information
These sisters share marketing information that actually makes sense, without all the pretentious nonsense
★★★★★
Rae Vinson 2024/09/20
Small Biz Talk 101
I love listening to these awesome sisters! They deep dive into so many marketing topics that can be applied to a variety of small businesses. It’s def...
check all reviews on apple podcasts

Podcast sponsorship advertising

Start advertising on S.O.B. (Small Owned Business) Marketing relevant audience podcasts


What do you want to promote?