
Advertise on podcast: Wheat's On Your Mind
Rating
5from
This podcast has
102 episodes
Language
EnglishPublisher
Kansas Wheat CommissionExplicit
No
Date created
2023/02/21
Latest episode
2026/10/21
Average duration
30 min.
Release period
12 days
Description
Wheat's on Your Mind is the go-to podcast for anyone involved in the wheat industry, from farmers and agronomists to grain marketers and researchers. Hosted by Kansas Wheat's Aaron Harries, this podcast covers everything you need to know about wheat—from the latest market trends and technological advancements to practical tips on crop management and sustainability. Each episode offers valuable insights into the challenges and opportunities facing wheat producers, helping you stay informed and ahead of the curve. Whether you're in the field or behind a desk, Wheat's on Your Mind delivers the knowledge you need to succeed in the world of wheat.
Unlock Wheat's On Your Mind podcast Email contact info,
Listeners & Audience details
Email contact information
Direct podcast contact details

Listeners
Audience numbers & engagement insights

Audience details
Podcast Insights

Podcast episodes
Check latest episodes from Wheat's On Your Mind podcast
Wheat’s Future: Better Genetics, Stronger Farm Policy
2026/10/21
Host Aaron Harries and Kansas Wheat CEO Justin Gilpin sit down with Kieffer, CEO of the National Association of Wheat Growers, to discuss farm profitability, federal policy, and the value of farmers speaking for themselves. Raised on a Pennsylvania grain and cattle farm, Kieffer shares how military service and a career with Farm Bureau shaped his approach to representing wheat growers.Recorded September 30, 2026, this conversation captures his perspective on the farm bill debate at that time. It also looks beyond legislation to the research, relationships, and demand-building efforts that support wheat’s future.
In this episode:• Why Kieffer sees a completed farm bill as a source of certainty, even though it cannot solve every input-cost problem.• How wheat organizations connect policy advocacy, export development, and grower education.• Why regional wheat challenges make land-grant research and continued breeding investment so important.• How biofuels and diversified cropping systems fit into Kansas wheat’s profitability conversation.• What farmers can bring to a meeting with elected officials to make the economics of their operation clear.Detailed timestamped rundown
00:00:00 — Opening: Why Wheat Needs a Farm Bill00:00:24 — Introducing NAWG CEO Sam Kieffer00:01:34 — Justin Gilpin Joins the Conversation00:01:56 — Pennsylvania Farm Roots and Family Transition00:02:44 — Scouting, Military Service, and September 1100:04:31 — From Farm Bureau to Wheat Advocacy00:07:43 — Careers That Started With Newspaper Ads00:08:59 — NAWG’s Priorities: Growers, Growth, and Policy00:13:13 — How Wheat Organizations Work Together00:13:58 — Profitability, Export Programs, and Grower Education00:17:31 — The Farm Bill Outlook at Recording00:17:55 — Congressional Hurdles and Wheat Policy Priorities00:21:50 — What Another Farm Bill Delay Could Mean00:23:39 — Input Costs and Competing Commodity Priorities00:24:01 — Food Security and Rural Prosperity00:25:44 — The Challenge of Investing With Tight Margins00:27:48 — Kansas Cropping Systems, Ethanol, and 45Z00:29:06 — Why Wheat Needs Public Research00:32:02 — Kansas Wheat Innovation Center and Research Leadership00:32:49 — What Farmers Should Tell Elected Officials00:33:10 — Bring Fuel Receipts and Crop Contracts00:34:16 — Bridge Assistance and Building Political Relationships00:36:42 — Closing Conversation00:37:04 — Listener Questions and Episode Resources
Kansas Wheat
Wheats On Your Mind
100 Episodes: Wheat’s Past, Present, and Future
2026/10/13
Kansas Wheat: 100 Episodes, Lessons That LastKansas wheat has a remarkable history, and 100 episodes of Wheat’s On Your Mind reveal how farmers, researchers, and industry leaders continue to shape its future.
Host Aaron Harries and producer Dave Deken celebrate the podcast's 100th episode by revisiting memorable conversations from four seasons of Kansas wheat storytelling. From the arrival of Turkey Red wheat and breakthroughs in wheat genetics to farm families rebuilding after devastating storms, this episode highlights the history, science, and resilience behind Kansas agriculture. Listeners will also hear how wheat producers are creating new markets for their grain and why international trade remains essential to the state's agricultural economy.
Key takeaways:
Discover how Mennonite settlers, Turkey Red wheat, and changing milling technology influenced Kansas wheat production.Learn why researchers are working to increase wheat protein without sacrificing grain yield.Hear how a Kansas farm family survived a devastating tornado and experienced the strength of rural community support.Explore new opportunities for wheat through value-added products, including spirits produced from farm-grown grain.Understand why export markets, agricultural policy, and preserving wheat history matter to Kansas producers.Detailed Timestamped Episode Rundown
This rundown follows the transcript and can be used as a guide for listeners, website chapters, or podcast show notes.00:00–00:42 — Opening HighlightsThe episode begins with a collection of memorable clips from past interviews.Listeners hear comments about Kansas wheat exports, a farm family's experience during a devastating tornado, and a Kansas distillery using wheat in its products.The opening establishes the breadth of the podcast's coverage, from global markets to personal stories and agricultural innovation.00:42–01:27 — Celebrating 100 EpisodesAaron Harries welcomes listeners to the 100th episode of Wheat’s On Your Mind.He introduces Dave Deken, the producer responsible for recording and editing the program, and recognizes his contributions to the podcast.Together, they begin reflecting on reaching 100 episodes and the experiences they have shared along the way.01:27–02:33 — Four Seasons of Kansas Wheat ConversationsDave explains that the milestone came to his attention while working on improvements to the podcast website.He reflects on the remarkable range of guests interviewed over four seasons, including U.S. senators, scientists studying the wheat genome, breeders, producers, and international agricultural representatives.Aaron explains that the variety of interviews reflects the enormous scope of the wheat industry.02:33–03:46 — Turkey Red Wheat and the Mennonite LegacyAaron remembers one of his favorite conversations, an interview with Glenn Ediger about Mennonite settlers and the introduction of Turkey Red wheat.The historical discussion explains how hard winter wheat required changes in milling technology.Traditional millstones used for softer wheat were not ideally suited to processing hard winter wheat. The development of steel roller milling helped make the grain more practical for flour production.Aaron considers this a foundational story for understanding the Kansas wheat industry.03:46–05:12 — From Wheat History to Modern BiotechnologyThe conversation moves from agricultural history to modern wheat research.Aaron and Dave discuss how wheat science has advanced, including work taking place at universities and in the private sector.Aaron explains that one of the podcast's important responsibilities is translating highly technical research into information the broader agricultural community can understand.05:12–06:04 — Improving Wheat Protein Without Sacrificing YieldA previously recorded conversation with wheat researcher Mary Guttieri Ph.D. highlights an important challenge in wheat breeding.She describes her work with emmer-derived wheat materials and explains that her goal is to produce commercially competitive yields while improving grain protein.She discusses previous work with a grain protein concentration gene that increased protein by approximately 0.7 percentage points but resulted in a grain yield reduction of about 3%.The example illustrates why improvements in wheat quality must be evaluated alongside their effects on yield.06:04–06:46 — A Golden Age of Wheat ResearchAaron compares modern wheat genetics to working with the basic building blocks of a Lego set.Researchers are learning how individual genetic components influence the performance and characteristics of wheat.He expresses optimism about the possibilities for future breakthroughs and describes the current period as an exciting time for wheat research.Aaron also encourages listeners to suggest topics and guests for future programs.06:46–07:35 — Farm Families and Agricultural TraditionsDave highlights the importance of conversations with everyday Kansas wheat producers.Aaron discusses wheat as a family tradition, with farms and agricultural knowledge passing from generation to generation.These interviews preserve the history of family operations and reveal how farming practices, relationships, and lessons change over time.07:35–09:58 — The Wood Family's Tornado Survival StoryThe hosts revisit a particularly emotional conversation with Ken and Deb Wood.Their farm near Chapman, Kansas, was devastated by a tornado.Ken recalls trying to reach the farm, navigating blocked roads, and ultimately finding Deb safe.The family describes the shock of seeing the destruction and the assistance they received from emergency responders and neighbors.Aaron and Dave reflect on the strength of rural communities and the willingness of agricultural families to help one another during difficult circumstances.09:58–11:43 — Beyond Flour: New Uses for Kansas WheatThe conversation turns to industrial and value-added uses for wheat.Aaron and Dave revisit an interview with Hayes Kelman of Boot Hill Distillery in Dodge City, Kansas.Kelman explains that the distillery uses grains grown on the farm to produce its spirits.The discussion includes a vodka made with 100% wheat and a bourbon using 51% corn and 49% wheat.The interview provides an example of how farmers can participate in businesses that transform agricultural commodities into finished products.11:43–12:12 — Innovation Starts With FarmersAaron connects the Boot Hill Distillery story to the larger importance of innovation in agriculture.He explains that innovation is not limited to research laboratories or universities.Farmers regularly develop new ideas, products, and approaches that create opportunities for their operations.12:12–13:06 — Senator Jerry Moran on Agricultural TradeAaron and Dave discuss the value of bringing policymakers onto the podcast.A previously recorded clip features U.S. Sen. Jerry Moran discussing the importance of global markets to Kansas.Moran describes Kansas as an export-dependent state and explains that wheat, agriculture, manufacturing, and energy all contribute to an economy connected to customers beyond its borders.The conversation reinforces why international market access matters to agricultural producers.13:06–13:58 — Preserving the History of Kansas AgricultureAaron explains that the podcast serves an additional purpose beyond providing industry information.It is becoming a historical archive.He recalls interviewing former Grain and Feed Association leader Tom Tunnell and explains how recorded conversations preserve experiences that future generations might otherwise never hear.The podcast provides a way to document personal experiences, industry knowledge, and agricultural history digitally.13:58–15:08 — Dream Guests for the Next 100 EpisodesDave asks Aaron whom he would most like to interview in future episodes.Aaron mentions historical figures he wishes he could have interviewed, including Norman Borlaug, associated with the Green Revolution, and former U.S. Sen. Bob Dole.He also expresses interest in interviewing farmers who have experienced many decades of wheat harvests.Looking ahead, he hopes to continue featuring influential agricultural leaders and individuals who can help tell wheat's story to broader audiences.15:08–15:59 — A Searchable Archive of 100 EpisodesDave explains that listeners can find previous episodes through wheatsonyourmind.com.The website allows audiences to search the archive for particular subjects and conversations.The hosts reflect on their partnership and express enthusiasm about continuing the podcast.15:59–16:20 — Closing and Listener InvitationAaron thanks Dave for his work and encourages listeners to share the podcast.He invites listeners to suggest future subjects or submit questions for guests by emailing [email protected] episode concludes with the podcast's closing music.
Kansas Wheat
Wheats On Your Mind
Global Wheat: What Could Move Kansas Prices
2026/10/06
A quieter wheat market doesn’t mean the opportunities—or risks—have disappeared.
Mike O’Dea of StoneX joins host Aaron Harries and Kansas Wheat CEO Justin Gilpin to examine where wheat prices could go next. They discuss the correction in Kansas City futures, Black Sea shipping disruptions, global wheat demand, milling-quality supplies and why basis may strengthen before futures make their next major move. O’Dea also explains what improved Southern Plains moisture, potential acreage increases and a developing El Niño could mean for wheat producers.
Key takeaways:
Black Sea shipping remains a major source of uncertainty, even as Russian and Ukrainian wheat continues reaching world markets.Hard wheat basis could strengthen as farmer selling slows and mill demand increases.Improved moisture could encourage more wheat planting—but strong corn economics may limit harvested wheat acres.Global demand and production in Europe, South America, China and India could become increasingly important moving toward spring.Forward contracts and options can help producers protect opportunities, but Southern Plains production risk remains an important consideration.
Detailed Timestamped Rundown
00:00 – El Niño and the long-range weather outlookMike O’Dea opens with an optimistic comparison to the late 1990s, when U.S. wheat yields were strong, while noting today’s wheat acreage is considerably smaller.00:23 – Wheat market outlookAaron Harries introduces O’Dea and asks where the wheat market stands following continued volatility.01:12 – Futures correction and Black Sea exportsO’Dea explains why the pullback in Kansas City futures did not surprise him. Russian and Ukrainian exports remain central to the global wheat outlook.02:24 – Global demand and European wheatThe conversation shifts to weak demand, European cash values and the possibility that demand strengthens during the winter.04:00 – Basis, spreads and futuresO’Dea argues that basis and spreads may lead the next move in hard wheat before flat futures prices respond.05:00 – Rain and wheat acreageMajor precipitation across Oklahoma, Kansas and Colorado improves the production outlook. O’Dea estimates hard wheat acres could rise about 5%, while soft wheat acreage could increase more.06:25 – Hard wheat balance sheetsReduced exports and increased spring wheat use make the old-crop hard wheat balance sheet look relatively loose.07:47 – “Black Sea fatigue”O’Dea describes how markets have become less responsive to repeated Black Sea headlines and discusses speculative fund positions.09:10 – Could KC wheat see fireworks?Market spreads still leave room for volatility, but O’Dea stresses that futures are often the last piece to move.09:27 – Farmers largely stop sellingO’Dea estimates a large share of the Kansas, Oklahoma, Texas and Colorado crop has already been bought, leaving fewer natural sellers on another rally.10:26 – Milling-quality wheat suppliesThe group examines hard red winter wheat, spring wheat and Canadian quality. Kansas produced good-quality wheat, although total bushels were limited.12:33 – Spring basis opportunitiesO’Dea explains why tightening farmer ownership and stronger mill demand could support hard wheat basis during the spring.13:24 – Export opportunitiesPotential non-Black Sea demand could improve the U.S. export picture, while French wheat is already moving into markets such as Yemen.14:07 – Middle East and China demandMiddle Eastern buying and China’s potential need for blending wheat become important wild cards.16:03 – South America and El NiñoPoorer Brazilian quality, Argentina’s crop and the developing El Niño pattern could alter global trade and production.17:50 – Why 1997–99 mattersO’Dea points to strong historical U.S. yields during those years as an encouraging weather comparison.18:03 – Kansas planting and moistureGilpin discusses slow planting, strong seed demand and replenished soil moisture following recent rains.19:23 – Producers captured the rallyO’Dea says farmers did a good job taking advantage of higher July wheat pricing opportunities.19:36 – Input costs and wheat versus cornHigher diesel and other costs reinforce the need to evaluate total return per acre. Better moisture could also encourage some producers to switch intended wheat acres to corn.20:07 – Forward pricing in the Southern PlainsThe discussion turns to production risk and why dryland Southern Plains growers are often hesitant to forward contract too much production.20:55 – Options and risk managementO’Dea discusses puts, calls and other strategies that can offer price protection without committing too much uncertain production.21:38 – Regional differences in farmer sellingSoft wheat, spring wheat and soft white wheat growers behave differently because of storage, cropping systems and local basis.22:20 – Watch commercial buyingO’Dea identifies commercial positions as an important indicator. A shift toward commercial buying can provide an early clue that the market is changing.23:00 – Closing thoughtsHarries and Gilpin thank O’Dea and close the episode.
Kansas Wheat
Wheats On Your Mind
Wheat Farming: Legacy, Markets and Survival
2026/09/22
After a brutal wheat harvest and another difficult year for farm economics, why keep planting wheat? For northwest Kansas farmer Mike McClellan, part of the answer is simple: wheat still has a job to do.
McClellan farms in Rooks and Graham counties and serves on the Kansas Wheat Commission and U.S. Wheat Associates boards. He joins Aaron Harries to discuss how his operation has changed since he returned to the farm in 1994, when roughly 80% of its crop acres were wheat, compared with about 20% today.
The conversation also looks beyond McClellan Farms. Mike explains what he has learned about international wheat markets, why export development matters to Kansas producers, how wheat quality affects customers and why passing a farm to the next generation can be especially difficult during years when the economics simply don't work.
Key takeaways:
McClellan Farms has shifted from roughly 80% wheat acres in 1994 to about 20% in recent years as rotations have diversified.Wheat remains important for crop rotation and residue, even when it isn't the most profitable crop on its own.The 2026 crop fell far enough below expectations that McClellan had to buy out some forward contracts.Serving with U.S. Wheat Associates changed McClellan's view of the value of developing long-term relationships with overseas wheat customers.Farm succession becomes harder when several difficult years make it challenging to bring the next generation into an ownership position.Detailed Timestamped Rundown
00:00–01:20 — Meet Mike McClellanAaron introduces Plainville farmer and Kansas Wheat Commissioner Mike McClellan. The cold open recalls McClellan’s memorable introduction to the Commission: a contentious meeting over Innovation Center construction costs followed by a groundbreaking at his second meeting.01:20–03:03 — A family tradition of agricultural leadershipMcClellan discusses his father Bob’s involvement with the Kansas Wheat Commission and conservation organizations. Mike later followed him onto the Rooks County Conservation Board.03:03–04:19 — His mother and the Wheat HeartsThe family’s wheat connection included Mike’s mother, Jo Eva, and her involvement with the Kansas Wheat Hearts. Mike recalls her bread baking — particularly a memorable cheese bread recipe.04:19–05:25 — More than a century on the landMcClellan discusses the family farm’s history, including property dating to around 1906 and his grandfather’s work as a stonemason.05:25–06:16 — A wheat harvest worth forgettingThe conversation moves to farming in Rooks and Graham counties and the difficult 2026 harvest. McClellan says he contracted what he thought would be roughly one-third of expected production but ultimately had to buy out some contracts.06:16–07:24 — From 80% wheat to 20%When McClellan returned in 1994, he estimates approximately 80% of the operation’s crop acres were wheat. Today it is around 20%, with corn, milo and soybeans incorporated into the rotation. Summer fallow has largely disappeared from the operation.07:24–08:44 — Why experiment with spring wheat?McClellan explains that spring wheat offered another way to work wheat stubble into the rotation ahead of fall crops. Although he doesn't necessarily consider spring wheat profitable by itself, its rotational value matters. He has also found markets that sometimes paid a premium over winter wheat.08:44–10:07 — Joining the Kansas Wheat CommissionMcClellan explains why community involvement and his father’s example eventually led him to the Commission in 2011.10:07–12:07 — Betting on the Kansas Wheat Innovation CenterMcClellan recalls joining the board just as construction costs for the Innovation Center became a contentious issue. By his second meeting, he was holding a shovel at the groundbreaking.12:07–14:01 — Why wheat export promotion mattersOne of McClellan’s biggest changes in perspective involved international marketing. Initially skeptical of the money directed toward U.S. Wheat Associates, he came to see overseas market development as an important investment for Kansas producers.14:01–16:23 — Learning from the global wheat industryHis U.S. Wheat Associates involvement introduced McClellan to farmers producing different wheat classes and to customers around the world. He explains that overseas customers value U.S. wheat quality, although price remains central to purchasing decisions.16:23–17:48 — Wheat doesn't stop at the elevatorMcClellan says many farmers don't spend much time thinking about where their grain ultimately goes. The conversation turns to connecting production decisions with end-user quality requirements.17:48–18:31 — Growing quality, not just choosing itMcClellan points to K-State's Wheat Rx work as helping producers understand that quality isn't determined by variety alone; crop management matters, too.18:31–19:14 — When the farm numbers don't workMcClellan describes the pressure created when average yields, production costs and available forward-contract prices don't show a profit.19:14–21:09 — The difficult mathematics of farm successionApproaching 65, McClellan is considering his own transition. His nephew Cade handles much of the production work, and Mike wants to help him acquire ownership. Several difficult farming years, however, have made building that equity position harder.21:09–21:59 — Remembering the 2026 cropMcClellan reflects on what his father might have thought of the season, including weak wheat stands and severe weed problems where the crop failed to develop enough canopy.21:59–22:41 — Staying the courseDespite the difficult year, McClellan expects his wheat acreage to increase somewhat because of rotation needs. Wheat stubble is needed again on ground that has been planted to fall crops for several years.22:41–23:07 — ClosingAaron wraps the conversation and provides contact information for Wheat’s On Your Mind.
Kansas Wheat
Wheats On Your Mind
Can Australian Agronomy Improve Kansas Wheat?
2026/09/08
Getting more wheat from limited water may depend less on finding one breakthrough and more on improving the entire farming system.
Australian farming systems agronomist John Kirkegaard Ph.D. joins K-State wheat and forage Extension specialist Romulo Lollato Ph.D. to discuss what Kansas and Australian wheat producers can learn from each other. They explore farmer-led research, water-use efficiency, fallow management, strategic tillage, crop rotations and the new Profitable Wheat Frontier Network being developed to test ideas with Kansas growers under real-world field conditions.
Key takeaways:
Australian research shows how soil improvement, rotations, fallow weed control and crop management can work together to improve water-use efficiency.Strategic tillage and deep soil amelioration have produced substantial yield responses on certain problematic Australian soils while remaining part of predominantly no-till systems.Better summer fallow management helped Australian growers store roughly 2 additional inches of soil moisture and plant about three weeks earlier.Involving growers and crop consultants from the beginning can accelerate research adoption because producers help identify the problems and test practical solutions.K-State’s Profitable Wheat Frontier Network aims to use on-farm research, precision agriculture and producer knowledge to identify ways Kansas farmers can increase wheat yield and profit.Detailed Timestamped Rundown
00:00–02:09 — Introduction and guestsAaron Harries introduces John Kirkegaard Ph.D., an Australian farming systems agronomist and Fulbright Distinguished Chair visiting K-State, and Romulo Lollato Ph.D., K-State wheat and forage Extension specialist.02:09–03:52 — Why an Australian wheat scientist came to KansasKirkegaard explains the similarities between Australian wheat country and the Great Plains, particularly variable weather and production risk, and describes the international collaboration that brought him to Kansas.03:52–06:48 — Lollato’s Australian sabbaticalLollato explains his nearly five-month stay in Australia and how the collaboration grew from relationships developed through the international Wheat Initiative.06:48–12:13 — Australian Wheat 101Kirkegaard explains Australia’s wheat calendar, hard white spring wheat production, export orientation, rainfall limitations, rotations, large farm sizes, no-till production and the importance of measuring yield relative to rainfall.12:14–17:32 — Putting growers inside the research processLollato identifies one of his biggest Australian takeaways: growers and consultants help define research problems and develop solutions from the beginning rather than simply receiving recommendations afterward.17:32–20:28 — Australia’s Extension alternativeKirkegaard describes the shift from government Extension toward private agricultural consultants. He estimates 70% to 80% of Australian grain farmers now work with an adviser of some kind.20:28–25:28 — Strategic tillage challenges no-till assumptionsThe discussion turns to deep soil amelioration. Researchers, engineers and growers developed specialized approaches for restrictive sandy soils. Kirkegaard says yield increases of roughly 30% to 40% can make treatments economically attractive when benefits persist five to six years.25:28–27:05 — Could similar opportunities exist in Kansas?Lollato discusses Kansas soil constraints and the search for interventions that could improve water capture and crop productivity.27:05–31:48 — The Australian water-efficiency experimentKirkegaard describes a major grower-led initiative designed to increase water-use efficiency by 10% in five years. Instead of focusing solely on the wheat plant, participants investigated soil, rotations, fallow and crop management.30:17–31:48 — Two more inches of stored waterStrong summer weed control and residue management helped growers enter the growing season with about 40 millimeters — roughly 2 inches — of additional stored moisture. Planting subsequently shifted about three weeks earlier, and Kirkegaard says the investment in strict summer weed control paid 15-to-1 in that project.31:48–32:23 — “Incremental transformation”Lollato and Kirkegaard explain how small improvements can compound: conserve water first, adjust planting, select an appropriate cultivar, then adjust fertility to support greater yield potential.32:23–36:23 — Why farmer-led research gets adoptedKirkegaard describes grower groups, research funding, crop simulation modeling and the importance of farmers testing their own ideas rather than simply receiving recommendations.36:23–40:47 — Kansas’ Profitable Wheat Frontier NetworkLollato introduces plans to work directly with Kansas growers using commercial equipment, soil and leaf samples, yield maps, satellite imagery, drones and other precision-agriculture tools. The goal is greater yield, resource efficiency and profit.40:47–44:01 — An Australian’s view of Kansas weatherKirkegaard reflects on Kansas humidity and extraordinary temperature variability, along with drought and freeze damage observed during the 2026 crop.44:01–45:27 — What Australia can learn from KansasKirkegaard praises the Wheat Quality Tour and Kansas’ integration of producers, researchers, millers, buyers, food companies and other parts of the wheat value chain.45:27–46:18 — A season built for studying extremesLollato notes that Kirkegaard came to study climate extremes and encountered drought, freeze, hail and flooding. Harries recalls Manhattan moving from about 10°F to 98°F in six days.46:18–47:13 — ClosingThe guests reflect on continued Kansas-Australia collaboration, and Harries directs listeners to Wheat’s On Your Mind and Kansas Wheat.
Kansas Wheat
Wheats On Your Mind
Wheat Demand: Why Bread Needs Defending
2026/08/25
Bread remains a cornerstone of the American food system, but declining consumption and changing consumer attitudes could have consequences all the way back to the wheat farm.
Josh Sosland, president of Sosland Publishing Company and editor of Milling & Baking News, joins Aaron Harries and Justin Gilpin to examine what more than a century of milling and baking history says about today’s wheat-demand challenge. They discuss declining bread consumption, consumer misinformation, GLP-1 medications, the MAHA movement, the unsuccessful Bread Basket Checkoff effort and why Sosland believes science alone won't be enough to change consumer behavior. The conversation also explores whether Kansas wheat promotion should put greater emphasis on domestic demand alongside traditional export-market development.
Key takeaways:
Declining bread consumption isn't new, but recent trends have made the challenge more concerning.
Research can counter misinformation about grain foods, but changing consumer behavior also requires emotional connection.
Meaningful consumer promotion requires resources on a much larger scale than many current efforts.
Domestic wheat demand has traditionally been viewed as static, while grower promotion concentrated heavily on export growth.
Changing global competition and more specialized domestic markets could create new opportunities for Kansas wheat producers.
Detailed Timestamped Rundown
00:00 — Why bread consumption matters
Josh Sosland opens with the central problem: concerns about Americans not eating enough bread aren't new, but consumption numbers over the past four or five years have become particularly concerning. History also suggests ordinary industry initiatives may not be enough to reverse the trend.00:40 — Introducing Josh Sosland
Aaron introduces Sosland as president of Sosland Publishing Company and editor of Milling & Baking News.01:08 — A century of milling and baking journalism
Sosland recounts how his grandfather and two brothers founded Southwestern Miller. The publication emerged as commercial baking expanded and Southwestern millers sought recognition for the bread-making quality of Kansas and Southern Plains wheat.03:43 — Hard red winter wheat's rise
The discussion connects the publication's origins with the growth of hard red winter wheat production and its transition from primarily household flour toward commercial bread flour.04:15 — The Great Grain Robbery
Justin introduces one of the remarkable stories in Sosland history: the company's reporting on massive Soviet grain purchases in the early 1970s.05:06 — Secret Soviet purchases and inflation
Sosland explains how Soviet buyers quietly purchased enormous amounts of U.S. wheat and corn without initially revealing the full scale of their activity. The resulting market disruption became intertwined with the inflationary pressures of the era.07:09 — “John Smith” and an industry scoop
Sosland tells the story of a mysterious caller identifying himself as John Smith and providing Morton Sosland with Soviet grain-purchase figures that eventually proved accurate.08:19 — Sosland Publishing today
The conversation covers the company's portfolio, including World Grain, Bake, Baking & Snack, Pet Food Processing, Milling & Baking News and Food Business News.09:06 — Print versus digital publishing
Sosland explains why print remains important to part of the industry's readership while digital consumption continues growing.09:48 — Bread consumption's century-old problem
Drawing from decades of archival work, Sosland says concerns about inadequate bread consumption appear repeatedly throughout industry history.10:59 — Why today's numbers are different
Recent consumption trends are especially concerning. Sosland's lesson from history is that “business as usual” is unlikely to create the scale of change needed.11:33 — What happened to the Bread Basket Checkoff?
The discussion examines the proposed wheat-flour-foods checkoff. Sosland describes concerns over government involvement, assessment structures and disagreement within the baking sector.14:03 — What wheat lost without the checkoff
Justin discusses the potential value of having substantial, coordinated resources for consumer communication—particularly as grain foods face new headwinds.15:32 — Different boats, same rough water
Sosland examines the different approaches taken by grower and baking organizations and argues that organizational separation hasn't eliminated the fundamental challenges facing grain foods.16:16 — GLP-1 medications enter the equation
Sosland says he initially thought the effects of GLP-1 medications on food consumption might be overstated. He now believes their influence can't be ignored, although he doesn't rank them as the industry's biggest challenge.17:44 — Winning minds versus winning hearts
This is the episode's central strategic discussion. Sosland credits the Grain Foods Foundation and Grain Foods Research Institute with doing important work to counter myths, but says the industry has a much bigger gap in creating emotional connections with consumers.18:37 — Why facts aren't enough
Sosland uses an insight from the investment world to illustrate how people make decisions emotionally as well as logically. Correcting misinformation may therefore be necessary without being sufficient.21:17 — The scale of investment required
A $100,000 initiative may be meaningful for an association, Sosland says, but the larger challenge requires millions of dollars when companies are losing billions in market share.22:33 — What successful promotion looks like
The conversation turns to commodity promotion and checkoff examples, including industries where coordinated resources and messaging have helped increase consumption.23:34 — Grapefruit as a warning
Sosland offers grapefruit as a cautionary example of a food once considered a household staple whose consumption dramatically declined. His point: staples can't assume consumers will always be there.24:05 — MAHA and ultra-processed foods
The hosts address the MAHA movement and criticism of ultra-processed foods. Sosland discusses the power of emotionally compelling food messages and their potential to alter consumer behavior.25:44 — Consumers still love wheat foods
Despite negative perceptions surrounding bread, Sosland points to pizza, Uncrustables and quality baguettes as examples of wheat-based products that continue to resonate strongly with consumers.26:40 — Should growers rethink promotion spending?
Sosland turns the interview around and asks whether grower organizations have the right balance between international promotion and domestic-market investment.26:59 — Why wheat invested overseas
Justin explains that U.S. domestic wheat use has traditionally been considered “static demand.” Export promotion therefore offered an apparent opportunity to add incremental demand and value at the farm gate.28:00 — New opportunities in domestic wheat
Changing export competition and increasingly specialized domestic relationships may give farmers opportunities to create value through particular varieties, management practices and end-use characteristics.30:36 — The wheat marketplace has changed
Sosland argues that strategies developed decades ago reflected a very different competitive environment. U.S. wheat now faces additional global competitors while competing domestically with other commodities and foods.31:28 — Why Kansas invested in exports
Justin traces the Kansas Wheat Commission's history to 1957 and explains how postwar reconstruction and government-dominated international grain buying shaped producer investment in overseas market development.32:43 — Closing thoughts
The episode concludes with the recognition that wheat is in a period of transition and that producer leaders are actively discussing how promotion and market development should evolve.
Kansas Wheat
Wheats On Your Mind
Kansas Wheat: Lessons From a Brutal 2026 Crop
2026/08/11
The 2026 wheat season showed just how quickly a promising crop can become a test of every management decision a producer makes.
Host Aaron Harries sits down with K-State wheat and forages specialist Romulo Lollato Ph.D., CSIRO farming systems agronomist John Kirkegaard Ph.D. and Dave Deken for a roundtable on the 2026 Kansas and Oklahoma wheat crop. They trace the season from strong fall establishment through drought, unusual heat, freeze damage, hail and harvest rain, then look at the management lessons producers can carry into the next crop. The conversation covers rainfall timing, planting date, grazing, variety selection, wheat genetics, nitrogen management and the value of building more flexibility into wheat systems.
Key takeaways:
Warm fall conditions built strong stands but also contributed to greater water use before spring.
In a water-limited wheat crop, a small amount of rain at the right growth stage can have an outsized impact on yield potential.
Early planting and dual-purpose wheat can create additional grazing and management options when grain production becomes less attractive.
Modern wheat genetics helped damaged plants compensate through secondary tillers and maintain usable grain quality.
Nitrogen, variety and other input decisions should reflect changing yield potential instead of assuming the crop established in fall is the crop that will reach harvest.
Detailed timestamped rundown
00:00 – Cold open — Lollato, Kirkegaard and Deken preview the episode’s central question: what management choices still work when weather pushes a wheat crop to its limits?00:26 – The 2026 wheat roundtable begins — Aaron Harries introduces the guests and frames the season as an unusually widespread disaster for hard red winter wheat across the Central and Southern Plains.03:03 – Kansas starts with “hope and despair” — Lollato describes excellent fall establishment, favorable moisture and warm temperatures that created large, well-tillered plants heading into winter.04:32 – Warm weather becomes a liability — Winter turns dry while temperatures remain above normal. Wheat continues growing and consuming water that will be badly needed later in the spring.06:00 – Drought and freeze damage stack up — March and April bring dry conditions, rapid crop development and damaging freezes. Later hail adds another layer of yield loss.08:00 – Rain finally arrives—at harvest — May rainfall comes too late to rescue much of the crop, and subsequent wet conditions prolong harvest in parts of Kansas.09:22 – Oklahoma’s highly variable crop — Deken describes enormous field-to-field and county-to-county variation, with some producers choosing to keep cattle grazing poor-looking wheat.11:29 – Heat, low yields and an early harvest — Oklahoma experiences February heat, disappointing yields in several regions and a harvest roughly two weeks ahead of normal.13:03 – An Australian view of Kansas wheat — Kirkegaard recounts seeing drought and freeze damage firsthand during the Wheat Quality Tour and compares Great Plains conditions with Australian production.16:25 – Livestock as an “exit option” — Australia’s wheat-sheep systems illustrate how grazing, hay and dual-purpose wheat can create alternatives when grain yield potential deteriorates.17:35 – Managing risk without the same insurance system — Kirkegaard explains how Australian growers rely more heavily on management flexibility, stored moisture, early sowing and alternative crop uses.20:08 – Moisture, planting date and variety — Deken shares an Oklahoma perspective that moisture is the first limitation, followed by planting date and then variety selection.21:24 – Breeding for system resilience — Kirkegaard discusses wheat designed around flexibility: long coleoptiles for deep planting, awnless wheat suited for hay and vigorous short-season wheat.23:09 – Modern genetics show their value — Harries and Lollato discuss plants recovering from primary-tiller freeze damage and the remarkable ability of wheat to compensate.23:58 – What could two inches of rain do? — Lollato explains how strategically timed rainfall can dramatically raise yield potential in a water-limited environment.25:15 – Turning a bad year into better decisions — Research plots allow scientists to study which management practices performed best under the same stresses producers experienced.26:00 – Smarter nitrogen decisions — Lollato describes research using current conditions and historical weather outcomes to estimate yield potential before major nitrogen investments are made.27:35 – One more weather threat: tornadoes — The group adds some humor to a season that seemingly delivered every possible weather hazard.29:02 – El Niño and global weather risk — The discussion shifts to seasonal forecasting, Australia’s El Niño and Indian Ocean Dipole signals, and how forecasts can affect fertilizer purchasing and crop decisions.32:19 – Are Oklahoma growers coming back? — Deken says most producers he spoke with planned to plant wheat again despite the difficult crop.33:49 – Why wheat remains in Kansas rotations — Lollato explains wheat’s value beyond grain, including residue, soil-moisture conservation, weed management, rotational diversity and grazing flexibility.35:29 – Closing thoughts — The panel finishes its post-mortem on 2026 and looks ahead to another wheat season.
Kansas Wheat
Wheats On Your Mind
America's Agricultural History Still Matters
2026/07/28
America's story cannot be told without agriculture—and few people understand that story better than historian and author Douglas Hurt.
As the United States approaches its 250th anniversary, Hurt joins Aaron Harries to explore how farming helped build the nation. From colonial wheat production and westward expansion to the Homestead Act, land-grant universities, the Dust Bowl, conservation programs, global trade, and today's farm economy, the conversation connects history directly to the challenges facing modern producers.
Key takeaways
Why agriculture drove American economic growth and expansion
How railroads transformed wheat into a global commodity
The lasting impact of the Homestead and Morrill Acts
How Turkey Red wheat changed Kansas agriculture
Why the Dust Bowl permanently reshaped conservation policy
Lessons from the 1970s boom and 1980s farm crisis
Agriculture's role during the Civil War and other conflicts
Why global markets still create opportunities and risks
The importance of research, Extension, and land-grant universities
What history suggests about the future of American farming
Timestamped Episode Rundown
00:00 – Introduction and Douglas Hurt's perspective on the lasting impact of the Dust Bowl and conservation.00:42 – Douglas Hurt's background, Kansas roots, and career studying agricultural history.02:52 – Why agriculture is central to understanding American history.04:10 – Farmer independence and the growing federal role in agriculture.06:57 – Early history of wheat in colonial America.08:20 – The Homestead Act and settlement of the Great Plains.10:30 – The Morrill Act and the creation of land-grant universities.11:51 – Transition from subsistence farming to commercial agriculture.13:59 – Turkey Red wheat and its impact on Kansas.15:21 – Railroads, exports, and the rise of global grain markets.16:56 – The Dust Bowl, conservation, and the Soil Conservation Service.21:08 – The Soviet grain deals, Earl Butz, and the 1980s farm crisis.23:29 – Agriculture's role during the Civil War and wartime economies.28:05 – Lessons for today's policymakers and producers.29:58 – Looking ahead: the future of American agriculture.32:14 – Douglas Hurt's latest books and closing thoughts.
Kansas Wheat
Wheats On Your Mind
U.S. Wheat Quality: Winning Beyond Price
2026/07/14
A smaller hard red winter wheat crop will test whether last year’s export buyers were chasing price or choosing lasting value.
Brian Liedl, vice president of overseas operations for U.S. Wheat Associates, joins Aaron Harries and Justin Gilpin to explain how strong 2025/26 wheat exports changed the outlook for Mexico, Nigeria, Indonesia, and other important markets. They discuss why U.S. wheat quality, technical support and customer relationships matter even more in a higher-priced year, along with what tighter HRW supplies, Russian competition and growing global demand could mean for Kansas farmers.
Key takeaways:
Customer retention will be a major priority as U.S. wheat prices rise.
Mexico remains the leading destination for U.S. wheat and a vital HRW market.
Nigeria and Indonesia offer growth opportunities when U.S. wheat can demonstrate better milling and baking value.
Technical support helps overseas millers look beyond the lowest-priced wheat.
Strong global consumption provides reasons for long-term optimism despite intense export competition.
Detailed timestamped rundown:
00:00 – International market-development strategy
Brian Liedl describes his goal of visiting U.S. Wheat Associates offices, meeting overseas staff and reviewing how producer resources are deployed.00:31 – Introduction to the episode
Aaron Harries introduces Wheat’s On Your Mind, the show’s sponsoring organizations and Liedl’s new leadership role.01:46 – From the trading pit to U.S. Wheat Associates
Liedl recalls beginning at the Minneapolis Grain Exchange before moving into hedging, wheat merchandising, logistics and international grain trading.03:12 – A strong year for U.S. wheat exports
The group discusses the combination of a large, high-quality U.S. crop, competitive prices and decades of overseas market development.04:44 – Why buyers value U.S. wheat
Liedl explains how quality, technical service, baking assistance and dependable customer relationships strengthen the reputation of U.S. wheat.05:39 – Moving from commercial trading to market development
Justin Gilpin and Liedl discuss the difference between selling wheat commercially and representing the interests of wheat producers.07:39 – Coordinating U.S. Wheat’s overseas network
Liedl talks about traveling to international offices, meeting staff and aligning market-development strategies.08:48 – Mexico, USMCA and Nigeria
The conversation turns to Mexico’s importance as a core U.S. wheat customer and Nigeria’s potential as a growing, quality-conscious swing market.11:39 – Opportunities in Southeast Asia
Liedl discusses Indonesia, the Philippines and other Asian destinations where technical support has helped U.S. wheat establish a valuable niche.13:20 – Moving the buyer conversation beyond price
Relationships matter, but price remains central. Liedl explains how U.S. Wheat helps customers evaluate margins, product quality and consumer loyalty.15:20 – The long-term global wheat demand story
Despite major production growth in Russia and other exporting countries, global consumption has remained strong enough to absorb additional supplies.18:33 – Selling value during a smaller HRW crop
Liedl outlines the milling, protein, moisture and baking characteristics that support the value proposition for Kansas and Southern Plains wheat.20:18 – Retaining customers and testing new blends
The group discusses customer retention in Mexico, Venezuela, Nigeria, Latin America and Sub-Saharan Africa, including possible HRW-HRS blending strategies.22:25 – Russian wheat competition and higher costs
Liedl explains why Russia will remain a major competitor but may be less willing to aggressively lower prices as production and energy costs increase.24:07 – Farmer profitability as the guiding goal
The episode closes with Liedl discussing his remaining overseas office visits and emphasizing that producer profitability must remain the industry’s “north star.”25:20 – Closing and subscription reminder
Kansas Wheat
Wheats On Your Mind
FSA Overhaul: Faster Help for Kansas Farmers
2026/06/30
Federal farm programs are changing, and Kansas wheat producers need to know what those changes could mean at the county office, in the crop insurance conversation and on the farm.
In this episode, Aaron Harries talks with Richard Fordyce, USDA Under Secretary for Farm Production and Conservation, and David Schemm, Kansas FSA State Executive Director, about USDA reorganization, FSA modernization and the push to make farm program delivery faster and less paper-heavy. They discuss One Farmer, One File, modernized acreage reporting, coordination between FSA, NRCS and RMA, trade opportunities, input costs and the current mood across farm country.
Key takeaways:
USDA’s Farm Production and Conservation reorganization is aimed at reducing bottlenecks and improving service delivery, while Fordyce says county and state FSA office operations should continue serving producers.
One Farmer, One File could eventually connect FSA, NRCS, RMA and crop insurance information in a more useful way for producers and staff.
Acreage reporting may move from paper maps and manual entry toward interactive maps, phone-based reporting and, eventually, precision ag data imports.
Crop insurance remains a key risk-management tool, with RMA focused on improving products and looking for better options in underserved crop areas.
Despite tight margins, high inputs and market stress, the guests point to trade, domestic fertilizer production and farm program improvements as reasons for cautious optimism.
Timestamped rundown
00:00–01:54 — Opening clips introduce the themes of USDA reorganization, reducing bottlenecks and improving service from the federal level down to county offices.01:54–05:18 — Richard Fordyce shares his background as a Missouri farmer, former Missouri Director of Agriculture and former FSA Administrator, including how his family farm continues operating while he serves in a Senate-confirmed role.05:18–10:21 — Fordyce explains how farm experience shapes government leadership, especially when balancing congressional intent, USDA leadership, stakeholder input and farmer-first decision making. David Schemm adds that Fordyce brings the “heart of a farmer” to the role.10:21–11:32 — The discussion turns to why farm background matters when explaining programs to producers and making discretionary decisions.11:32–13:20 — Schemm discusses the workload and producer impact tied to new farm program changes, including base acre allocation and implementation work by FSA staff.13:20–15:15 — Fordyce addresses USDA reorganization and restructuring, saying the goal is to reduce bottlenecks, improve response time and keep service closer to farmers.15:15–16:40 — Schemm introduces technology modernization by comparing old and new tractors, arguing that FSA needs 21st-century tools to serve 21st-century producers.16:40–22:10 — Fordyce gives a detailed explanation of One Farmer, One File, including form consolidation, IT modernization, shared data access, data security, interactive mapping and future precision ag integration.22:10–23:03 — Schemm says FSA is finally getting “auto steer on our tractor,” emphasizing the excitement among employees and the importance of county-office-level understanding.23:03–25:57 — Fordyce explains how better coordination between FSA, NRCS and RMA could help serve farmers more efficiently, while also highlighting RMA’s work on crop insurance products.25:57–27:38 — Schemm discusses the current mood in farm country: tough economics, high inputs and market pressure, but also optimism tied to trade and better times ahead.27:38–29:46 — Fordyce closes with thoughts on farm budgets, domestic nitrogen production, trade deals and keeping agriculture on the table in international negotiations.29:46–30:28 — Aaron closes by directing listeners to Farmers.gov and thanking Fordyce and Schemm for joining the show.
Kansas Wheat
Wheats On Your Mind
Kansas Wheat Harvest: Smaller Crop, Bigger Stakes
2026/06/23
Kansas wheat farmers are facing a mixed harvest, fragile margins, and fertilizer markets that are finally easing but still hard to pencil.
Aaron Harries and Justin Gilpin are joined by Mike O’Dea and Josh Linville of StoneX for a wide-ranging market discussion on Kansas harvest progress, hard red winter wheat quality, export competitiveness, fertilizer prices, and crop-input security. They cover what low yields and variable protein may mean for basis, why U.S. wheat is finding new export opportunity, and how producers can think through nitrogen purchases with so much uncertainty still in the market.
Key takeaways:
Kansas harvest started early, stalled with rain and humidity, and is showing wide differences in yield and protein.
Hard red winter wheat has become more competitive in some export channels, including Mexico.
Lower urea prices are helpful, but weak grain prices still make fertilizer decisions difficult.
Buying fertilizer in layers may help spread risk in a confusing market.
U.S. food security depends heavily on imported crop inputs, especially nitrogen, phosphate, and potash.
Timestamped rundown
00:00 — Opening clips
Mike O’Dea previews wheat export competitiveness, while Josh Linville frames the fertilizer market: prices are down, but grain prices are still painful.00:24 — Episode introduction
Aaron Harries introduces the StoneX roundtable with Mike O’Dea, Josh Linville, and Kansas Wheat CEO Justin Gilpin.00:42 — An unusual Kansas harvest
The group discusses an early harvest start, test cutting before Memorial Day, delays from rain and humidity, and combines beginning to roll statewide.01:54 — Field reports on yield and quality
O’Dea shares early Kansas harvest observations, including low protein in parts of central and southern Kansas, stronger numbers farther west, and wide yield variation.03:00 — USDA numbers and crop size expectations
The conversation turns to harvested acres, USDA yield adjustments, and the possibility of a hard red winter wheat crop around the 490-million- to 500-million-bushel range.04:14 — Wheat spreads and production history
The group discusses Kansas City-Chicago relationships and compares the current hard red winter wheat situation with previous drought-impacted years.05:41 — Export competitiveness returns
O’Dea explains how lower Kansas City futures have made U.S. wheat more competitive in some channels, including Mexico, while Black Sea and French values remain key comparisons.06:33 — Nigeria and global buyers
Gilpin notes recent conversations with a Nigerian trade group and how quickly U.S. wheat competitiveness has changed in just a few weeks.07:33 — Europe, Russia, and global wheat quality
O’Dea outlines possible quality concerns in southern Russia, heat risk in Western Europe, and the importance of milling versus feed wheat spreads later in the year.08:18 — Minneapolis wheat contract changes
The discussion shifts to spring wheat, Minneapolis contract changes, and how those changes could affect futures, basis, and spreads.09:38 — Spring wheat tour outlook
The Wheat Quality Council spring wheat tour is highlighted as a useful event to watch, especially with attention on spring wheat quality.10:30 — Urea prices fall sharply
Linville explains that NOLA urea has dropped hard from recent highs, but weak grain prices still make the fertilizer-to-grain ratio difficult for producers.12:23 — Nitrogen demand destruction
Linville says global nitrogen demand likely has been trimmed by a few percentage points, which can still represent a major tonnage shift worldwide.13:37 — Fertilizer buying advice
The key advice: keep communicating with suppliers, follow both fertilizer and grain prices, and consider buying fertilizer in layers.15:11 — Crop inputs and food security
The group discusses how U.S. food security depends on imported fertilizer and why that reality is drawing more attention from policymakers.16:49 — Nitrogen, phosphate, and potash strategy
Linville argues for more domestic nitrogen production, stronger long-term phosphate relationships with allies, and maintaining strong potash trade with Canada.20:23 — Final wheat market outlook
O’Dea says wheat futures may stay rangebound without a new production or quality problem, but he believes short-term lows may be in.21:31 — Closing
The episode wraps with thanks to StoneX and a reminder to subscribe and share the podcast.
Kansas Wheat
Wheats On Your Mind
Farmer-Owned Bread: Keeping Wheat Value Local
2026/06/16
A farmer-owned wheat, milling, and bakery project in Goodland could change how Kansas wheat reaches the grocery shelf.
In this episode of Wheat’s On Your Mind, Aaron Harries talks with Brian Linin and Alan Townsend, co-founders of Golden Waves Grain, about their plan to receive wheat directly from farmer-owners, mill it into flour, and bake it into bread in one integrated facility. They explain how the model could create new value for wheat producers, strengthen rural jobs, improve traceability, and deliver fresher bread through a different grocery distribution system.
Top 10 takeaways
Golden Waves Grain wants to close the gap between wheat farmers and bread consumers. The project would receive wheat, mill flour, and bake bread in one Goodland facility.
The model is farmer-owned in part. Producer shares include a delivery commitment, giving farmers both an investment role and a grain-supply role.
The facility only needs a portion of local wheat production. The guests say the project would use about 2 million bushels a year, while Sherman County produces far more than that.
The payoff for farmers is both ownership and premium opportunity. Producer investors would receive above-local-market premiums tied to their delivery commitments.
Distribution is central to the business case. The project aims to reduce costs by delivering bread through a warehouse distribution model rather than the traditional bread-truck system.
Freshness is part of the product story. Lennon emphasizes using fresh wheat and fresh flour rather than grain and flour that have been stored for long periods.
The bread process matters. The team is focused on sponge-and-dough baking, a slower method they believe can improve flavor, texture, and eating quality.
Traceability could help farmers tell their story. Consumers may be able to connect the bread back to the farmer-owners who grew the wheat.
The project could be a major rural economic driver. Lennon says the plant is projected to create 141 jobs in the Goodland area.
Golden Waves Grain could create new wheat-quality feedback loops. Townsend says the plant may help identify wheat varieties and production practices that perform best in milling and baking.
Detailed timestamped rundown
00:00–01:52 — Opening and guest introductions
Aaron Harries introduces Brian Linin and Alan Townsend of Golden Waves Grain, a Goodland-based project built around growing wheat, milling it, and baking it into bread in one place.01:52–04:08 — The Golden Waves Grain elevator pitch
Brian explains the plan: farmer-owners deliver wheat, the facility mills it into flour, and the flour is immediately baked into bread and buns. He outlines the scale, including two bread lines and distribution through Associated Wholesale Grocers.04:08–06:49 — How the idea started
Alan traces the concept back to 2020 and his experience with 21st Century Bean Processing, a farmer-delivery, value-added model that inspired the wheat project. He also explains how partners including Tony Adams, Dave Owen, Brian Linin, and others came together.06:49–11:07 — Farmer ownership and capital structure
Brian describes the producer-share model, delivery commitments, wheat premiums, strategic investors, equity raise, bank financing, projected construction cost, and hoped-for timeline to begin baking bread by January 2028.11:07–13:34 — Why the distribution model matters
Alan explains how the project is designed around reducing costs in the supply chain, especially by moving bread through warehouse distribution instead of the traditional bread-truck model.13:34–14:52 — Why no one has done this before
Alan says one of the hardest parts is organizing producers around a new value-added wheat model. He compares the future potential of Golden Waves Grain to how the bean company evolved over time.14:52–18:18 — Product quality and fresh bread
Brian explains why the team believes the bread itself will stand out: fresh wheat, fresh flour, sponge-and-dough fermentation, and a focus on eating experience rather than simply shaving pennies from production cost.18:18–20:02 — Whole wheat, mids, and byproducts
Alan and Brian discuss mill byproducts and how adding more whole wheat flour into bread formulas could keep more of the wheat kernel in food products rather than sending it out as feed.20:02–21:16 — Traceability and farmer identity
Alan describes the consumer-facing story: farmers are proud of what they grow, and this project could make them the face behind the bread.21:16–23:40 — Rural community impact and water realities
Brian and Alan talk about Goodland, job creation, the loss of past rural industries, the Ogallala Aquifer, dryland wheat, and why value-added wheat matters for the long-term future of western Kansas.23:40–25:44 — Jobs and workforce model
Brian says the project is projected to create 141 jobs and explains the planned shift structure, with 12-hour shifts that could help attract workers from a broader region.25:44–27:45 — What success looks like
Brian defines success as a profitable, efficient plant that is a reliable bread supplier and a top workplace. Alan adds that success includes making farmers more sophisticated about wheat varieties, baking quality, and production practices.27:45–28:45 — Kansas support and local companies
The guests discuss support from the state of Kansas and the use of Kansas-based or regional companies involved in construction, milling, flour handling, and bakery systems.28:45–30:36 — How to learn more
Brian directs interested farmers and investors to Golden Waves Grain’s website, and Aaron closes the episode.
Kansas Wheat
Wheats On Your Mind
Wheat, Fiber, and the Food Pyramid
2026/06/02
Wheat is being pulled into bigger national conversations about dietary guidelines, school meals and ultra-processed foods.
In this episode, Aaron Harries talks with Erin Ball, executive director of the Grain Foods Foundation, and Leah Johnston, director of nutrition strategies and communications with Wildhive Strategic Communications. They explain how the grain foods industry is responding to changing nutrition guidance, why wheat’s fiber and nutrient contributions matter, and how farmers can help tell a clearer story about wheat’s role in healthy, practical diets.
Key takeaways:
Wheat contributes fiber, plant protein, B vitamins, folic acid, magnesium and other nutrients that are often overlooked.
Grain foods advocates are watching how new dietary guidance could affect school meals, food costs and student acceptance.
The ultra-processed food debate is complicated, and Ball says the science is still unsettled.
Johnston argues the wheat message should focus on nutrition, real meals and consumer relevance—not defensiveness.
Farmers can help by explaining that wheat is a plant-based food that supports better diet quality.
00:00–01:10 — Aaron Harries opens the episode and introduces guests Erin Ball of the Grain Foods Foundation and Leah Johnston of Wildhive Strategic Communications.
01:10–03:44 — Erin explains the Grain Foods Foundation’s mission, its origins during the Atkins-era carbohydrate backlash, and its shift toward investing in nutrition science and consumer communications.
03:44–05:21 — Leah gives the elevator pitch for wheat nutrition, calling wheat an overlooked nutritional powerhouse because of fiber, plant protein, vitamins, minerals and enrichment benefits.
05:21–09:30 — Erin discusses the new dietary guidance and “inverted food pyramid” concern, including research being developed to model nutrition and cost impacts.
09:30–12:22 — Leah explains the communications challenge: rather than arguing with a federal visual, grain foods advocates need to reframe the conversation around real meals, practical benefits and consumer choices.
12:22–16:52 — Erin describes school meal concerns, including cost, cafeteria equipment limitations, student acceptance and the risk of overly limiting grain servings.
16:52–18:19 — Justin Gilpin thanks Erin and Leah, praises the Grain Foods Foundation’s work and raises the issue of ultra-processed foods.
18:19–22:42 — Erin digs into the UPF debate, saying the science is unsettled, definitions remain difficult and the conversation should return to nutrients of concern such as added sugar, sodium and saturated fat.
22:42–24:36 — Leah adds that processing level alone does not tell the full nutrition story and points to research looking at nutrient-dense “healthy grains,” including both whole and refined grain foods.
24:37–28:43 — Erin offers advice for wheat farmers: start with the basics, explain that wheat is a plant, lean into wheat’s plant-based protein story and show how grain foods help people eat more balanced meals.
28:43–29:31 — Aaron closes the episode and directs listeners to subscribe and find past episodes at Wheat’s On Your Mind.
Kansas Wheat
Wheats On Your Mind
Farm Program Changes Kansas Farmers Need
2026/05/19
Kansas wheat producers have several farm program changes to keep on their radar, from higher wheat reference prices to 2026 ARC/PLC elections, new base acre opportunities and disaster relief payments.
In this episode of Wheat’s On Your Mind, Aaron Harries talks with David Schemm, state executive director for the USDA Farm Service Agency in Kansas, about how USDA is implementing recent farm program changes and what Kansas producers should watch next. Schemm explains why the updated wheat reference price matters, how 2025 ARC/PLC payments differ from the 2026 election process and why landowners should watch their mail for base acre notices. He also covers Farmer Bridge Assistance, Supplemental Disaster Relief Program payments, farmers.gov tools and how Kansas FSA is thinking about staffing and service in a time of low commodity prices and high input costs.
A key message for producers: stay connected with your county FSA office, make sure landowners are aware of base acre communications and get familiar with farmers.gov for faster access to records, forms and program information.
Key takeaways:
The 2025 ARC/PLC process is different from 2026, when producers will need to make an annual election.
New base acre opportunities are tied to the land, so landowners and tenant farmers need to communicate.
Subsequent crop situations may require a decision about which crop receives updated base acres.
Disaster relief and bridge assistance programs are moving quickly, so producers should check with their county FSA office.
Farmers.gov and login.gov can help producers access records, acreage reports and other USDA tools online.
Timestamped Rundown
00:00 — Opening clip from David Schemm about tight timelines for producers reviewing base acres.00:12 — Aaron Harries introduces the episode and identifies Schemm as state executive director for USDA Farm Service Agency in Kansas.00:57 — The conversation opens with the One Big Beautiful Bill Act and what it means for Kansas farmers.01:16 — Schemm explains the importance of the updated statutory reference price, especially for ARC and PLC payments.02:23 — Schemm reflects on past farm bill testimony and his long-running push for a higher wheat reference price.03:07 — Aaron notes the new $6.35 wheat reference price and connects it to high input costs.03:44 — Schemm explains that 2025 ARC/PLC payments are handled differently, while 2026 will require producers to make an election.04:40 — Discussion of why ARC/PLC payments are delayed until the marketing year average can be finalized.05:50 — Aaron shifts to new base acres and asks about eligibility and process.06:07 — Schemm explains FSA’s review of 2019–2023 planted acres and the national process for allocating available base acres.07:30 — Schemm explains that 30 million additional base acres nationwide will likely be prorated because demand exceeds available acres.08:30 — Discussion turns to Kansas cropping changes, especially in western Kansas where acreage has intensified beyond old wheat-fallow systems.09:30 — Schemm says landowners should begin watching for base acre notices around the June 1 timeframe mentioned in the episode.10:05 — He explains that notices are expected to be structured around opting out, because the default assumption is that eligible acres would be added.10:20 — Schemm explains the “subsequent crop” issue, where landowners may need to choose between wheat acres and a later crop planted in the same crop year.11:42 — Aaron emphasizes the need for tenants to communicate with absentee landowners.12:31 — Schemm clarifies that this process is about adding base acres, not reallocating existing base acres.13:08 — The conversation moves to the Farmer Bridge Assistance Program and how quickly payments were delivered.14:28 — Aaron asks about the Supplemental Disaster Relief Program and Stage Two assistance for 2023 and 2024 losses.15:20 — Schemm explains the SDRP top-up payment, Stage Two focus on shallow and quality losses and possible documentation needs.16:30 — Schemm notes Kansas was heavily affected by 2023 and 2024 drought losses.17:00 — Aaron shifts to technology, including “one farmer, one file,” farmers.gov and coordination between FSA, NRCS and RMA.17:19 — Schemm describes USDA’s modernization push and how login.gov and farmers.gov can reduce trips to the FSA office.19:15 — Schemm shares an example of a producer pulling FSA-578 acreage records online and sending them directly to a crop insurance agent.21:00 — Aaron asks how technology connects to USDA reorganization and Kansas FSA staffing.21:25 — Schemm discusses retirements, staffing needs, workload tools and hiring efforts for county offices, county executive director trainees and farm loan officer trainees.25:58 — Aaron asks why it is important for farmers to stay in touch with FSA offices during low commodity prices and high input costs.26:13 — Schemm encourages producers to stay connected because farm program changes, CRP opportunities and new tools are continuing to roll out.28:40 — Aaron encourages listeners to bookmark farmers.gov.29:06 — Schemm closes by emphasizing USDA’s focus on serving producers and encouraging farmers to contact county offices or use farmers.gov.29:58 — Aaron wraps the episode and directs listeners to wheatsonyourmind.com, Apple Podcasts and Spotify.
Kansas Wheat
Wheats On Your Mind
Drought Tests Kansas Wheat Genetics
2026/05/12
Kansas wheat producers are heading into harvest with drought, freeze injury, possible abandonment, and seed supply questions all on the table. In this episode of Wheat’s On Your Mind, Aaron Harries talks with Justin Gilpin, CEO of Kansas Wheat, and Bryson Haverkamp, CEO of the Kansas Wheat Alliance, about what they are hearing from the field, how newer wheat varieties are holding up, and why growers should start seed conversations earlier than usual.
The discussion also covers wheat streak mosaic virus, the Wheat Quality Council’s Hard Winter Wheat Tour, K-State wheat field days, experimental varieties in the pipeline, and the importance of the next K-State wheat breeder. For producers, the practical message is clear: scout carefully, pay attention to variety performance under stress, talk with seed dealers now, and stay plugged into research and Extension updates before fall planting.
Key takeaways:
Drought and late freeze injury are pressuring hard red winter wheat across Kansas and the broader Southern Plains.
Seed supply could tighten in some areas, so producers should contact local seed dealers and certified seed producers early.
Newer varieties including Providence, Bill Snyder, Territory, KS Homestead CL+, KS Tradition and KS Flintlock are worth watching in stressed fields.
Wheat streak mosaic virus may not be the main yield story this year, but it remains a major long-term threat.
K-State field days and the Wheat Quality Council tour give producers a chance to compare varieties and understand regional crop risk before harvest.
Timestamped rundown
00:00–00:35 — Opening and setup
Aaron Harries introduces Justin Gilpin of Kansas Wheat and Bryson Haverkamp of the Kansas Wheat Alliance for a timely roundtable ahead of a difficult Kansas wheat harvest.00:35–02:26 — A difficult crop year takes shape
Justin explains how drought, warm winter conditions and late freeze events have changed the outlook for the crop. Unlike 2023, the stress is not limited to western Kansas; it stretches across a larger hard red winter wheat region.02:26–04:06 — Variety performance under stress
Bryson shares what Kansas Wheat Alliance is hearing from seed producers and breeders. He notes that Providence, Bill Snyder, Territory, KS Homestead CL+, KS Tradition and KS Flintlock are showing promising performance in tough conditions.04:06–05:44 — Wheat streak is still a major threat
The group discusses wheat streak mosaic virus, triticum mosaic virus and high plains virus. Even if drought and freeze are the dominant issues this year, Justin stresses that virus pressure remains a serious long-term challenge for breeders, researchers and producers.05:44–07:24 — Seed supply and fall planning
Bryson explains that seed supply concerns are growing in the Southern Plains and beginning to surface in Kansas. His recommendation to farmers is practical: contact local seed dealers and certified seed producers early so growers can secure preferred varieties and help dealers gauge demand.07:24–09:19 — Wheat Tour expectations
Justin and Aaron discuss the Wheat Quality Council tour, USDA crop estimates, scouting for freeze damage, disease and abandonment. The key issue may not be only yield per acre, but how many acres are actually harvested.09:19–12:39 — Why the Wheat Tour matters
Justin explains the history and value of the Wheat Quality Council tour. Beyond the crop estimate, the tour connects millers, bakers, breeders, farmers and industry leaders directly with Kansas wheat fields and rural communities.12:39–14:14 — Field days and Extension resources
Bryson encourages farmers to attend K-State and county Extension wheat field days. These events give producers a chance to see varieties, talk with specialists and compare how wheat is handling local stress.14:14–15:50 — New experimental lines to watch
The group discusses upcoming and experimental wheat lines, including KS Tradition, KS Flintlock, KS150167-17, 21H36 and 22HD158. Bryson points to these as part of the ongoing variety pipeline.15:50–16:52 — Breeding progress in a tough year
Justin and Bryson emphasize the value of continued investment in public wheat breeding. Even in a hard production year, the survival and performance of some fields show the progress being made in genetics.16:52–20:56 — The next K-State wheat breeder
The conversation turns to Alan Fritz’s retirement and the search for the next K-State wheat breeder. Justin compares the role to hiring a head coach because the wheat breeder touches research, Extension, farmers, industry partners and the future of Kansas wheat.20:56–22:05 — Breeders as the face of wheat
Bryson and Justin note that wheat breeders are often the people farmers see at field days, even though those appearances go beyond their formal job descriptions. That producer connection remains essential.22:05–23:23 — Final message to farmers
Justin closes by acknowledging the tough production and economic environment. He emphasizes the importance of export relationships, farm safety net tools and continued advocacy for producers and rural communities.23:23–23:53 — Closing
Aaron thanks Justin and Bryson and directs listeners to previous episodes at Wheat’s On Your Mind.
Kansas Wheat
Wheats On Your Mind
Podcast reviews
Read Wheat's On Your Mind podcast reviews
Gtnfit 2024/03/29
More Than Just Wheat
I’ve really enjoyed the insight into the wheat industry, and how such an important crop is grown in Kansas and feeding the world.
I really enjoyed th...
Podcast sponsorship advertising
Start advertising on Wheat's On Your Mind relevant audience podcasts
You may also like to advertise on these Podcasts

4.639061166
Modern Wisdom
Chris Williamson

4.66216308
True Crime with Kendall Rae
Mile Higher Media & Audioboom Studios

4.73436784
The Ancients
History Hit

4.89148314
The Why Files: Operation Podcast
The Why Files: Operation Podcast

51088171
Middle Children
Jessie Jolles and Chris Burns

4.8265142000
Morning Wire
The Daily Wire

4.518786374
American Scandal
Audible

4.689431220
Get Sleepy: Sleep meditation and stories
Slumber Studios

4.79026375
Life is Short with Justin Long
Audible

4.714126350
Bad Friends
Bobby Lee & Andrew Santino