
Advertise on podcast: The Virtual Summit Show with Julie C Butler
Rating
5from
This podcast has
84 episodes
Language
EnglishPublisher
Julie C ButlerExplicit
No
Date created
2023/02/22
Latest episode
2026/06/24
Average duration
34 min.
Release period
8 days
Description
Welcome to The Virtual Summit Show … the podcast for established coaches ready to grow their email list, boost visibility, and bring in real income through virtual events. Hosted by Julie C. Butler, The Summit Queen, you'll get real talk, proven strategies, and behind-the-scenes insights to help you host summits that convert and scale your business with purpose.
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Check latest episodes from The Virtual Summit Show with Julie C Butler podcast
How 15 Bundles Added 11,000 Email Subscribers [EP 81]
2026/06/24
Join the Event & Collab Growth Co. Community
Come hang out with other creators who want to grow their audience without depending on the algorithm. We talk collaborations, bundles, summits, and creative ways to build visibility.
Virtual Event Growth Co. → https://juliecbutler.com/skool
If you're looking for a faster way to grow your email list without relying on ads or constantly creating new freebies... this episode is for you.
I'm joined by email marketing strategist Allison Hardy, and we're diving into the bundle strategy that helped her host 15 bundles in just two years, grow her email list from 4,000 to 11,000 subscribers, and build a membership with more than 600 members.
We talk about what makes some bundles wildly successful while others fall flat, how to attract buyers instead of just downloaders, and how to create a bundle that actually leads to sales and long-term business growth.
If you've been thinking about hosting a bundle, or you've hosted one before and want better results, this conversation is packed with practical insights and real-world lessons.
We talk about:
• Why Allison started hosting bundles in the first place• How 15 bundles helped grow her email list from 4,000 to 11,000 subscribers• The strategy behind building a 600+ member membership• How to attract buyers, not just freebie seekers• Choosing bundle topics that bring in the right audience• Why some bundles look successful on the surface but don't convert into sales• Why some smaller bundles generate bigger backend results• How to position and structure your bundle for growth and revenue• Using masterclasses and backend offers to increase conversions• The role bundles can play in a long-term email marketing strategy
Freebie Mentioned:
Bundle Namer Tool
A 3-minute mini-training and AI Assistant that helps you choose a title and tagline for your bundle so it attracts the right contributors and subscribers.
https://www.allisonhardy.com/bundle-namer-tool
Guest: Allison Hardy
Allison Hardy is an email marketing strategist for coaches and online business owners who want to sell their offers on autopilot without constantly launching or living on social media.
Through her signature membership, Emails That Sell, she helps entrepreneurs create high-converting email funnels that do the heavy lifting, allowing them to spend more time living and less time hustling. Allison is known for helping business owners grow their email lists strategically and turn subscribers into customers through simple, sustainable email marketing systems.
Website: https://www.allisonhardy.com
Join Emails That Sell:https://www.allisonhardy.com/emails-that-sell
Podcast:https://www.allisonhardy.com/podcast
Hosted by Julie C. Butler
https://juliecbutler.com/
Full show notes:
https://juliecbutler.com/ep81
How to Get Found Online Without Social Media [EP 80]
2026/06/17
Join the Event & Collab Growth Co. Community
Come hang out with other creators who want to grow their audience without depending on the algorithm. We talk collaborations, bundles, summits, and creative ways to build visibility.
Virtual Event Growth Co. → https://juliecbutler.com/skool
If you've ever wondered how people are getting found online without posting every day on social media... this episode is for you.
I'm joined by Jules White, Website & SEO Marketing Consultant and Founder of The Website Success Hub, and we're diving into how business owners can increase their visibility through SEO, podcast search, AI search, and strategic website content.
We talk about why social media is optional, how search is changing, and the simple steps you can take to help more of the right people find your business online.
Whether you're a coach, course creator, service provider, or event host, this conversation will help you build visibility that continues working long after you hit publish.
We talk about:
• How to get found online without relying on social media• What SEO actually means and why it matters• Common website mistakes that hurt your visibility• How to optimize your website for search engines• Why blogging still works for long-term traffic and growth• Podcast SEO and how listeners discover your content• How AI search is changing online visibility• Simple ways to increase your chances of being recommended in search• Building sustainable traffic that works while you're offline
Freebie Mentioned:
Get Found In Search: A Quick Start Guide to SEO & AI Search Visibility
https://thewebsitesuccesshub.com/getting-seen-on-google
Guest: Jules White
Jules White is a Website & SEO Marketing Consultant and Founder of The Website Success Hub.
She helps female business owners and entrepreneurs grow without social media by teaching them how to show up on Google, get recommended in AI search, and turn their website into their hardest-working team member. Her mission is to help more of the right people find, trust, and buy from your business without relying on constant content creation.
Known for breaking down tech and SEO into simple, actionable steps, Jules believes social media is optional. Through her signature Pathway to Website Success framework, she helps business owners make small but powerful changes that lead to long-term, sustainable growth.
Jules lives in Bedfordshire, England with her husband Aaron and dog Poppy. When she's not helping clients improve their online visibility, you'll often find her enjoying a wild swim.
Website: https://thewebsitesuccesshub.com
Podcast: https://thewebsitesuccesshub.com/podcast
Hosted by Julie C. Butler
https://juliecbutler.com/
Full show notes:
https://juliecbutler.com/ep80
How to Make Money From Your Event (Without Feeling Salesy) [EP 79]
2026/06/10
Join the Event & Collab Growth Co. Community
Come hang out with other creators who want to grow their audience without depending on the algorithm. We talk collaborations, bundles, summits, and creative ways to build visibility.
If you've ever felt awkward about selling at your event... or worried that making an offer might ruin the vibe of the room... this episode is for you.
I'm joined by Whitney Robinson, Event Experience Strategist, and we're diving into why selling from the stage isn't something to avoid... it's actually one of the most important parts of creating real transformation for your attendees.
We talk about why so many events fail to generate revenue, how to create an attendee experience that naturally leads to sales, and why an event that doesn't convert is really just a branded party.
Whether you're hosting live events, retreats, workshops, summits, or conferences, this conversation will challenge the way you think about event strategy and monetization.
We talk about:
• Why you should be selling an offer at your event• The biggest mistakes event hosts make when trying to convert attendees into buyers• Why selling from the stage is a service, not a sin• How buyer psychology impacts event conversions• Creating an attendee experience that puts people in a buying mindset• Why event themes, content, and offers need to align• How to sell without feeling pushy, awkward, or salesy• The difference between hosting a great event and hosting a profitable event
Freebie Mentioned:
Event Revenue Scorecard
https://heywhitneyrobinson.com/VSS
Guest: Whitney Robinson
Whitney Robinson is an Event Experience Strategist who helps conference and event hosts design experiences that prepare attendees to buy before the first pitch is ever made.
She believes selling from the stage is a service, not a sin, and that event hosts do both themselves and their attendees a disservice when they avoid making offers. Whitney works with women who are ready to stop hosting events that simply feel good and start creating events that generate real revenue and lasting transformation.
Because as Whitney says... an event that doesn't convert is just a branded party.
Website: https://heywhitneyrobinson.com
Hosted by Julie C. Butler
https://juliecbutler.com/
Full show notes:
https://juliecbutler.com/ep79
What Actually Happens When You Host a Virtual Summit [Ep 78]
2026/05/27
Join the Virtual Event Growth Co. CommunityCome hang out with other creators who want to grow their audience without depending on the algorithm. We talk collaborations, bundles, summits, and creative ways to build visibility.Virtual Event Growth Co. → https://juliecbutler.com/skool
What Actually Happens When You Host a Virtual SummitEveryone talks about hosting a virtual summit like it’s a growth hack… but what actually happens when you do it?
In this episode, Julie pulls back the curtain on the real impact of hosting — beyond just list growth and numbers.
She shares how hosting a summit shifts your visibility, elevates your authority instantly, and opens the door to collaborations, opportunities, and long-term relationships you can’t get any other way.
Because yes… you can grow your email list.But the real magic? It’s what happens after the summit ends.
If you’ve been thinking about hosting your own event — or wondering if it’s worth it — this episode gives you the honest, strategic breakdown of what to expect.
In this episode, you’ll learn:• What kind of visibility you actually get when you host a summit• Why your authority shifts instantly when you become the host• The difference between vanity metrics and attracting the right people• How hosting creates long-term relationships and collaboration opportunities• What most people misunderstand about summit results• Why hosting is not passive — and what actually makes it successful• How summits continue generating income and opportunities long after they end
Resources + Links
Free Custom GPT (brainstorm your bundle idea, title + theme)https://juliecbutler.com/gpt
Bundle Brilliance (step-by-step to host your own bundle)https://juliecbutler.com/bb
Join the Virtual Event Growth Co. Communityhttps://juliecbutler.com/skool
Show Notes + Bloghttps://juliecbutler.com/ep78
Connect with JulieWebsite: https://juliecbutler.com
Why Your Email List Isn’t Converting (And What Actually Works Instead) [Ep 77]
2026/05/20
Join the Virtual Event Growth Co. Community
Come hang out with other creators who want to grow their audience without depending on the algorithm. We talk collaborations, bundles, summits, and creative ways to build visibility.
Virtual Event Growth Co. → https://juliecbutler.com/skool
If your email list is growing… but not converting — this episode is going to shift how you see everything.
I’m joined by Laura Kendrick, and we’re diving into why traditional marketing tactics aren’t working the way they used to… and what actually builds trust and drives sales now.
We talk about the shift from transactional marketing to relationship-driven connection — and why your audience isn’t buying, even if they’re opening your emails.
Because it’s not about more templates, more urgency, or more “perfect” copy… it’s about how people feel when they’re in your world.
If your email list feels stuck, unresponsive, or disconnected… this conversation is going to hit differently.
We talk about:
• Why your email list might not be converting (even if it’s growing)• The shift from transactional marketing to relationship-driven marketing• Why buyers are more sophisticated than ever — and what that means for your copy• The problem with templates (and why they don’t work anymore)• How to build trust through real connection, not manipulation tactics• The difference between vanity metrics and actual buyers• How to create marketing that feels human, intentional, and aligned
Freebie Mentioned:Welcome In (Private Podcast)https://www.cheekycopy.co/welcome-in
Guest: Laura KendrickLaura Kendrick is a copy co-conspirator and conversion strategist for ambitious online business owners who want client-forward copy that actually sells — ethically, clearly, and unmistakably them.
As founder of Cheeky Copy and host of the Holistic Marketing Summit, she’s known for her thoughtful, relationship-focused approach to marketing. Her work is rooted in creating experiences that feel welcoming, considered, and genuinely connective.
Website: http://www.cheekycopy.coLinkedIn: https://www.linkedin.com/in/laura-m-kendrick/Instagram: https://www.instagram.com/cheekycopy/Substack: https://substack.com/@cheekcopy
Hosted by Julie C. Butlerhttps://juliecbutler.com/
Full show notes: https://juliecbutler.com/ep77
Posting More Isn’t Growing Your Email List… It’s Slowing You Down [Ep 76]
2026/05/13
Join the Virtual Event Growth Co. CommunityCome hang out with other creators who want to grow their audience without depending on the algorithm. We talk collaborations, bundles, summits, and creative ways to build visibility.Virtual Event Growth Co. → https://juliecbutler.com/skool
Posting More Isn’t Growing Your Email List… It’s Slowing You DownIf you’ve been told to “just post more” to grow your email list… this might sting a little.
Because in this episode, Julie breaks down why more content isn’t actually helping you grow — and might be the exact thing keeping you stuck.
She shares what’s really happening behind the scenes when you post consistently (hint: it’s mostly the same people seeing your content)… and why that doesn’t translate into new subscribers or clients.
Plus, she pulls back the curtain on where her actual growth comes from — including the collaborations responsible for a huge percentage of her revenue.
If your list feels stuck and you’ve been relying on content to fix it… this episode will completely shift how you think about growth.
In this episode, you’ll learn:• Why posting more content doesn’t equal more email subscribers• What’s actually happening with your reach (and why it’s mostly the same people)• The difference between repeating exposure vs. reaching new audiences• Why content is for nurturing and conversion — not growth• Where real email list growth actually comes from• How collaborations, bundles, and summits create faster expansion• Why getting in front of new audiences is the only way to scale sustainably
Resources + Links
Free Custom GPT (brainstorm your bundle idea, title + theme)https://juliecbutler.com/gpt
Bundle Brilliance (step-by-step to host your own bundle)https://juliecbutler.com/bb
Join the Virtual Event Growth Co. Communityhttps://juliecbutler.com/skool
Show Notes + Bloghttps://juliecbutler.com/ep76
Connect with JulieWebsite: https://juliecbutler.com
She Ran 7 Summits… Then Tried Something New (Here’s What Happened) [Ep 75]
2026/05/06
Join the Virtual Event Growth Co. Community
Come hang out with other creators who want to grow their audience without depending on the algorithm. We talk collaborations, bundles, summits, and creative ways to build visibility.
Virtual Event Growth Co. → https://juliecbutler.com/skool
She hosted 7 virtual summits… then decided to try something completely different.
In this episode, I’m joined by Hayley Luckadoo, and we’re diving into what actually happened when she shifted from her traditional summit model into a brand new “summit series” format.
We get into the behind-the-scenes decisions, what worked, what didn’t, and the honest reality of experimenting with your business — even when something is already successful on paper.
Because sometimes it’s not about what’s working… it’s about what still feels right.
If you’ve ever questioned whether to pivot, evolve, or try something new in your business — even when things are going well — this conversation will hit.
We talk about:
• Why Hayley shifted from a traditional summit to a “summit series” model• What happened when she spread her event across multiple weeks• The surprising data behind lower registrations but strong conversions• The pros and cons of giving attendees more time to implement• What it actually feels like to “be in launch mode” for weeks• Why more isn’t always better (even when results look good on paper)• How to decide if something still fits your business — or if it’s time to evolve
Freebie Mentioned:A-Z Community Builder Blueprinthttps://femalesonfire.co/community-blueprint
Guest: Hayley LuckadooHayley Luckadoo is a high-energy keynote speaker and the founder of Females on Fire and The Blaze Agency. After a rock-bottom moment left her a college dropout with a called-off wedding, she jumped into entrepreneurship and found her purpose as the ultimate hype girl for women. Now over a decade later, she’s grown Females on Fire from a small podcast into a media and events company dedicated to helping women build impact-driven businesses and rewrite their narratives.
She recently launched The Blaze Agency, a personal branding studio helping founders, trailblazers, and disruptors stand out as icons in their industry. Hayley’s mission is simple: champion women to create a life they love. With her ingenuity, unique ability to make everyone feel seen, and probably too many early 2000's movie references, she will make you laugh, hype you up, and inspire you to pursue your most audacious dreams.
Website: https://hayleyluckadoo.comFemales on Fire: https://femalesonfire.coInstagram: https://instagram.com/hayleyluckadooLinkedIn: https://linkedin.com/in/hayleyluckadoo
Conference: https://femalesonfire.co/conferenceDates: June 16th – 18th, 2026
Hosted by Julie C. Butlerhttps://juliecbutler.com/
Full show notes: https://juliecbutler.com/ep75
How to Make Money From Your Virtual Event (Without Selling More) [Ep 74]
2026/04/29
Join the Virtual Event Growth Co. Community
Come hang out with other creators who want to grow their audience without depending on the algorithm. We talk collaborations, bundles, summits, and creative ways to build visibility.
Virtual Event Growth Co. → https://juliecbutler.com/skool
If you’ve ever thought about hosting a virtual event but wondered… “okay but how do I actually make money from this?” — this episode is for you.
I’m joined by Sharee Collier, and we’re diving into what sponsorships really look like inside virtual events… and how they can become one of the most powerful (and underused) revenue streams in your business.
Sharee breaks down how to approach sponsorships in a way that feels aligned, strategic, and actually beneficial for everyone involved — not just a transactional “logo on a page” situation.
We get into what sponsors actually want, how to position your event so they say yes, and why sponsorships are really about building long-term partnerships… not just making quick cash.
If you’ve been curious about adding revenue streams to your events without selling more offers… this conversation is going to open your eyes.
We talk about:
• What sponsorships actually mean in the world of virtual events• Why sponsorships are more about collaboration than just money• What sponsors are really looking for (and what makes them say yes)• Creative ways to integrate sponsors beyond logos and ads• How to structure sponsorship packages without overcomplicating things• Why alignment matters more than audience size• How sponsorships can lead to long-term relationships and repeat opportunities
Freebie Mentioned:The Virtual Summit PlannerLink: https://www.thesummithost.com/freeswag
Guest: Sharee CollierToday’s guest is Sharee Collier, author of The Virtual Summit Planner and founder of TheSummitHost.com, your all-in-one resource for planning and hosting successful virtual summits — where she helps online business owners plan and host events that actually grow their list, build authority, and boost sales.
Sharee started hosting virtual events back in 2019, with an event that had over 5K attendees and set herself up to sell a digital brand for six figures just 4 years later. Since then, she’s hosted and planned over 2 dozen events including virtual summits, online conferences, and even digital trade shows — and has helped countless others do the same.
Website: https://www.thesummithost.com
Hosted by Julie C. Butlerhttps://juliecbutler.com/
Full show notes: https://juliecbutler.com/ep74
You’re Getting Seen… So Why Aren’t You Getting Clients? [Ep 73]
2026/04/22
Join the Virtual Event Growth Co. CommunityCome hang out with other creators who want to grow their audience without depending on the algorithm. We talk collaborations, bundles, summits, and creative ways to build visibility.Virtual Event Growth Co. → https://juliecbutler.com/skool
You’re Getting Seen… So Why Aren’t You Getting Clients?You’re showing up. You’re visible. You’re doing the things.So why isn’t it translating into clients?
In this episode, Julie breaks down the real reason visibility alone isn’t converting — and spoiler alert… it’s not your content.
She walks you through the three biggest gaps that keep you stuck in “being seen” mode without actually growing your business… and what to shift if you want your visibility to actually lead to clients.
Because more eyes on your content doesn’t mean anything if they’re the wrong eyes… or if they don’t know what to do next.
If you’ve been putting yourself out there and wondering why it’s not paying off yet… this is the clarity you’ve been missing.
In this episode, you’ll learn:• Why being visible in the same rooms keeps you stuck (even if you’re consistent)• How to tell if you’re getting in front of new audiences or just recycling the same ones• The #1 mistake people make after visibility (and why it kills conversions)• Why you only need ONE clear next step — not five• The difference between building attention vs. building trust• Why depth and proximity matter more than content volume• How collaborations, summits, and podcasts create real connection (not just views)
Resources + Links
Free Custom GPT (brainstorm your bundle idea, title + theme)https://juliecbutler.com/gpt
Bundle Brilliance (step-by-step to host your own bundle)https://juliecbutler.com/bb
Join the Virtual Event Growth Co. Communityhttps://juliecbutler.com/skool
Show Notes + Bloghttps://juliecbutler.com/ep73
Connect with JulieWebsite: https://juliecbutler.com
Ditch Social Media & Grow Your Email List (Introvert Strategy) [Ep 72]
2026/04/15
Join the Virtual Event Growth Co. Community
Come hang out with other creators who want to grow their audience without depending on the algorithm. We talk collaborations, bundles, summits, and creative ways to build visibility.
Virtual Event Growth Co. → https://juliecbutler.com/skool
If you’re over social media… this episode is going to feel like a breath of fresh air.
I’m joined by Tara Reid, and we’re talking about what it actually looks like to grow a business without relying on Instagram, constant posting, or chasing the algorithm.
Tara shares how she walked away from social media completely… and built a thriving business using email marketing, summits, and intentional collaborations that actually feel good (and convert).
We get into what “quiet marketing” really looks like, how to grow your email list without burnout, and why low-lift events are one of the smartest visibility strategies right now.
If you’ve been craving a simpler, more sustainable way to grow your audience and income… this conversation is for you.
We talk about:
• Why social media isn’t the only path to visibility (and never was)• How Tara quit Instagram and what happened next• How summits and bundles can fast-track list growth and authority• What “quiet marketing” actually looks like behind the scenes• How to grow your email list without paid ads or constant launching• Why collaboration builds trust faster than doing it alone• How to create a visibility strategy that actually fits your energy
Freebie Mentioned:
Quiet Marketing Playbookhttps://thetarareid.com/playbookJoin the Introvertpreneur Virtual Summit (Affiliate Link):Dates: April 27th – 29th, 2026
Guest: Tara Reid
Tara is an online business owner and introvert marketing expert who helps entrepreneurs grow their email list and revenue using simple, sustainable, and “quiet” marketing strategies. She’s hosted multiple virtual summits and is the creator of the Introvertpreneur Virtual Summit, designed to help introverts grow their business without burnout.
Website: https://thetarareid.comPodcast: https://thetarareid.com/podcastLinkedIn: https://www.linkedin.com/in/tara-reid-marketing
Hosted by Julie C. Butlerhttps://juliecbutler.com/
Full show notes: https://juliecbutler.com/ep72
Giveaways vs Bundles: Which Grows Your Email List Faster? [Ep 71]
2026/04/01
Join the Virtual Event Growth Co. Community
Come hang out with other creators who want to grow their audience without depending on the algorithm. We talk collaborations, bundles, summits, and creative ways to build visibility.
Virtual Event Growth Co. → https://juliecbutler.com/skool
If you’re building your email list the hard way… posting, waiting, and hoping people magically find you… this episode is your reality check.
I’m joined by lead generation specialist Kristen Robinson, and we’re breaking down one of the most underrated (and honestly underused) strategies for fast audience growth: online giveaways and list-building bundles.
We’re talking about what they are, how they actually work, and why so many entrepreneurs are launching offers to… crickets.
If you want more visibility, more subscribers, and more people actually seeing your offers — this is the conversation you need.
We talk about:
• The real difference between giveaways vs bundles (and when to use each)• Why your offer isn’t selling (hint: it’s not your funnel)• How to grow your email list faster without relying on social media• What most people get wrong before launching a course• The truth about list size vs engaged audience• Why consistent list growth matters at every stage of business• How to turn collaborations into actual subscribers (not just visibility)
This isn’t just about growing your email list.It’s about building an audience you can actually sell to… consistently.
If you’ve ever said “I need more people seeing my stuff” — this episode will show you exactly where to focus next.
Freebie Mentioned:
The Giveaway & Bundle Essentials Checklisthttps://kristenrobinson.lpages.co/gb-essentials-checklist-virtual-summit-show-julie-butler/
Guest:
Kristen RobinsonKristen Robinson is the Lead Generation Specialist of Explode Your Audience. She helps online coaches and course creators grow their email list so they can fill their courses and programs.
She’s also a proud military spouse and dog mom to Taichou — a black lab/hound mix who definitely runs the house.
Website: https://ExplodeYourAudience.comInstagram: https://Instagram.com/ExplodeYourAudience
Hosted by Julie C. Butlerhttps://juliecbutler.com/
Full show notes:https://juliecbutler.com/ep71
Why Hosting a Bundle Converts Better Than Freebies (And Grows Your List Faster) [Ep70]
2026/03/25
Join the Virtual Event Growth Co. Community
Come hang out with other creators who want to grow their audience without depending on the algorithm. We talk collaborations, bundles, summits, and creative ways to build visibility.
Virtual Event Growth Co. → https://juliecbutler.com/skool
Why Hosting a Bundle Converts Better Than Freebies
Think dropping a freebie is enough to build trust and convert your audience?
Not even close.
In this episode, Julie breaks down why hosting a bundle changes how people experience you — and why that shift leads to stronger relationships, faster trust, and better conversions.
Because hosting isn’t just about growing your email list… it’s about becoming the person people remember.
Julie walks you through what actually happens when you move from being a contributor to being the host — and how that one shift changes your visibility, authority, and connection with your audience.
If you’ve been participating in bundles and wondering what the next level looks like… this is it.
In this episode, you’ll learn:
• Why hosting a bundle builds trust faster than a single freebie
• The shift from “being seen” to being remembered
• How hosting positions you as the leader in the room
• Why repetition and visibility during a bundle matters
• How hosting creates deeper relationships with both your audience and collaborators
• Why hosting leads to warmer leads and better conversions
• How to start brainstorming your own bundle using simple tools
Resources + Links
Free Custom GPT (brainstorm your bundle idea, title + theme)
https://juliecbutler.com/gpt
Bundle Brilliance (step-by-step to host your own bundle)
https://juliecbutler.com/bb
Join the Virtual Event Growth Co. Community
https://juliecbutler.com/skool
Show Notes + Blog
https://juliecbutler.com/ep70
Connect with Julie
Website: https://juliecbutler.com
How to Get More Bundle Signups Without Adding More Freebies (What Actually Works) [Ep69]
2026/03/18
Join the Virtual Event Growth Co. Community
Come hang out with other creators who want to grow their audience without depending on the algorithm. We talk collaborations, bundles, summits, and creative ways to build visibility.
Virtual Event Growth Co. → https://juliecbutler.com/skool
Why People Say Yes to Bundles (It’s Not the Freebies)
Think people join bundles because they’re free?
Not quite.
In this episode, Julie breaks down what actually drives signups when you’re hosting a bundle — and why your freebies aren’t the thing doing the heavy lifting.
If your bundle isn’t converting the way you expected (or you’re thinking about hosting one), this is the shift you need.
Julie walks you through the real drivers behind bundle conversions — from positioning and title to experience and simplicity — so you can create a bundle people actually want to join (and engage with).
You’ll also learn how adding a theme after your core positioning can elevate your bundle from “just another freebie collection” to something people are excited to be part of.
In this episode, you’ll learn:
• Why people don’t actually join bundles for the freebies
• The real role of positioning, title, and messaging
• How your bundle title does most of the conversion work
• Why the experience matters more than what’s inside
• The difference between a bundle that converts and one that gets ignored
• Where a theme fits in (and how to use it properly)
• Why simplicity is one of your biggest advantages
Resources + Links
Free Custom GPT (brainstorm your bundle idea, title + theme)
https://juliecbutler.com/gpt
Bundle Brilliance (step-by-step to host your own bundle)
https://juliecbutler.com/bb
Event Alchemy (add a theme that boosts engagement + signups)
https://juliecbutler.com/event-alchemy
Show Notes + Blog
https://juliecbutler.com/ep69
Related Episode
Episode 66 — How to Add a Theme to Your Virtual Event (And Why It Increases Signups)
Connect with Julie
Website: https://juliecbutler.com
How to Grow Your Email List with a Bundle (1,150 Subscribers in 5 Days) [Ep 68]
2026/03/11
Join the Virtual Event Growth Co. Community
Come hang out with other creators who want to grow their audience without depending on the algorithm. We talk collaborations, bundles, summits, and creative ways to build visibility.
Virtual Event Growth Co. → https://juliecbutler.com/skool
How to Grow Your Email List with a Bundle (1,150 Subscribers in 5 Days)Have you ever thought about hosting a bundle… but assumed it would be complicated, tech-heavy, or overwhelming?
In this episode, Julie pulls back the curtain on one of the simplest collaboration strategies you can use to grow your audience → bundles.
After hosting four virtual summits, Julie decided to try something new. Her first bundle brought together 80 collaborators and generated 1,150 new email subscribers in just 5 days… using simple tools like her website, ThriveCart, and email.
In this episode, she breaks down exactly what bundles are, how they work behind the scenes, and why they’re one of the most powerful (and underused) audience growth strategies available to creators and online business owners.
If you’re looking for a collaborative, relationship-driven way to grow your email list and expand your reach without relying on social media algorithms, bundles might just become your new favorite strategy.
Show Notes + Resourceshttps://juliecbutler.com/ep68
In this episode, you’ll learn:
• What a bundle actually is (and how it differs from a summit)• Why bundles are one of the simplest collaboration strategies for audience growth• What really happens behind the scenes of a bundle• How bundles create powerful cross-audience exposure• Different ways bundles can generate revenue (even when the bundle itself is free)• Why bundles are a great first step into larger collaborative events like virtual summits• How collaboration helps you grow faster by tapping into other people’s audiences
Julie also shares the biggest mindset shift when it comes to collaborations:
Your next customer is already in someone else’s audience.
When creators come together and share their audiences, the growth potential becomes exponential — and bundles are one of the easiest ways to make that happen.
If hosting a bundle is something you’ve been curious about, Julie created a program that walks you through the entire process from start to finish.
Bundle Brilliancehttps://juliecbutler.com/bb
This program shows you exactly how to plan, organize, and host a bundle that grows your email list, builds partnerships in your niche, and creates real momentum in your business.
Julie also mentioned Event Alchemy → her framework for adding creative themes to collaborative events to increase engagement, signups, and contributor participation.
Connect with JulieWebsite: https://juliecbutler.com
How Her Virtual Summit Made Multi-Six Figures [Ep 67]
2026/03/04
Why does her virtual summit generate multi–six figures AND change lives?
In this episode, I’m joined by Raimonda Jankunaite, founder of Women Thrive Media and host of the annual Women Thrive Summit. We’re pulling back the curtain on her paid speaker summit model, why she does everything live, and how she built a global community that drives both impact and serious revenue.
We talk about:
• How she pivoted from in-person events to virtual during 2020
• Why community is the foundation of long-term income
• The real reason she charges speakers (and why it works)
• How visibility, authority, and trust turn into revenue
• What most summit hosts get wrong
• How to create both impact and income with events
This isn’t just about hosting a summit. It’s about building a movement, creating real transformation, and designing a business model that supports your growth long-term.
If you’ve ever thought about hosting a virtual summit — or scaling the one you already have — this conversation is going to expand what you believe is possible.
Guest Website:
https://womenthrivesummit.com/
Guest Socials:
https://www.facebook.com/womenthrivemedia
https://www.instagram.com/womenthrivemedia
Call to Action / Mentioned Offer:
WOMEN THRIVE SUMMIT
https://womenthrivesummit.com/
Full show notes:
https://juliecbutler.com/ep67
Hosted by Julie C. Butler
https://juliecbutler.com/
Podcast reviews
Read The Virtual Summit Show with Julie C Butler podcast reviews
RestlessInTexas 2026/01/22
Time to Summit
I’ve thought about hosting a summit for a long while and am so happy to have found Julie’s podcast. She’s the queen because she makes it all so approa...
Lindsay Dollinger 2026/01/16
Queen status
Julie is the queen of online summits and email list growth. She’s personable and real, and I always learn from her! Must listen.
Chiefers01 2026/01/14
Brand new and excited
As someone who’s brand new to participating in summits, this podcast has helped me understand what summits are, how they work, and what to expect—both...
Jackie Wist 2024/04/05
Julie is amazing!
I love Julie’s energy, the value she brings to her show as well as the questions she asks her guests. She allows for a multitude of topics on her show...
haileyrowe 2023/08/15
Julie’s energy is contagious!
Julie is so fun to listen to and I love the guests she brings on the show. She is the go-to expert for all things branding, business setup, and growin...
Linzi900 2023/02/22
Love Julie and this podcast!
This podcast is such a great resource for entrepreneurs! A must subscribe!
Allison31 2023/02/22
Perfect Show for the Solopreneur
Julie ROCKS!! I love her expertise on everything from lead magnets to Elementor templates to building a beautiful Website. Her approach to business is...
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