
Advertise on podcast: The Landman Show
Rating
4.9from
This podcast has
65 episodes
Language
EnglishPublisher
Clay HeplerExplicit
No
Date created
2023/03/12
Latest episode
2026/10/02
Average duration
21 min.
Release period
9 days
Description
The Land Man Show makes starting and scaling a successful land flipping business accessible to everyone.Clay Hepler, your host, explores the best practices, strategies, and techniques for identifying, acquiring, developing, and selling land for lucrative profits. From market analysis and due diligence to financing and marketing, we'll cover all the critical aspects of running a successful land flipping business. Tune in to the Land Man Podcast and get ready to take your land flipping business to the next level!
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Check latest episodes from The Landman Show podcast
From Broke at 22 to Land Investor: Austin Marvel's Full Story
2026/10/02
🌲 Apply To Work With Me: https://landman.io/deal-engine?utm_source=youtube&utm_medium=video&utm_content=austin-marvels-podcast
🌎 Join our Free Community: https://landman.io/community?utm_source=youtube&utm_medium=video&utm_content=austin-marvels-podcast
✅ Land Portal Free Trial: https://landportal.com/claytonhepler/
Austin Marvel started investing in land at 22 with no money, no network, and no blueprint.
Today he runs a six-figure land business, builds creative content around the industry, and is building something that goes well beyond the next deal.
In this episode, Austin and I get into the real story behind his journey, how he got started, what almost made him quit, the mindset shift that changed everything, and why he believes land investing is one of the few vehicles left that lets an ordinary person build generational wealth without a trust fund or a head start.
We also talk about creativity as a competitive advantage in a commoditized industry, what it actually means to build a legacy versus just making money, and why the operators who win long-term are the ones who are playing a different game than everyone else.
Follow Austin Marvel:https://www.instagram.com/austinmarvelll/
How to Find, Underwrite and Sell Land Deals | 40-min Full Playbook
2026/09/16
Most land investors have pieces of a system. A list here. A dialer there. A CRM they half-use. But no complete picture of how everything connects, and that gap is exactly why deals fall through and the business never scales past the founder.
In this episode I draw out my entire land business system on a whiteboard. Every stage. Every role. Every metric.
Apply to work directly with me and my team in the Deal Engine:https://landman.io/deal-engine?utm_source=podcast&utm_medium=video&utm_content=land-business-system
Join the free Landman community — real deals, live deal reviews, funding, and thousands of land investors:https://landman.io/community?utm_source=podcast&utm_medium=video&utm_content=land-business-system
Free 30-min startegy call with my team - If you want to scale with systems, capital, and coaching... apply here:https://landman.io/deal-engine?utm_source=podcast&utm_medium=video&utm_content=land-business-system
If you have a deal and need funding... submit it here:https://landman.io/deal-funding-submission?utm_source=podcast&utm_medium=video&utm_content=land-business-system
The $1.9 Trillion Farmland Opportunity Nobody Is Talking About
2026/09/04
In the next 20 years, $1.9 trillion of farmland is changing hands.
Aging farmers are retiring. Their kids don’t want the land. And America needs more affordable housing than ever. That’s not a problem, that’s the biggest real estate opportunity of the next decade.
In this episode I’m standing on a 67-acre property in South Carolina we bought for $320,000. We’re subdividing it into 14 lots — ten 2-acre home sites and four 8-acre finger tracts — and projecting a $620,000 exit.
Apply to work directly with me and my team in the Deal Engine:https://landman.io/deal-engine?utm_source=podcast&utm_medium=video&utm_content=farmland-opportunity
If you have a deal and need funding... submit it here:https://landman.io/deal-funding-submission?utm_source=podcast&utm_medium=video&utm_content=farmland-opportunity
Join the free Landman community — real deals, live deal reviews, funding, and thousands of land investors:https://landman.io/community?utm_source=podcast&utm_medium=video&utm_content=farmland-opportunity
How We Turned 10 Acres Into 6 Mobile Home Lots (Full Breakdown)
2026/08/28
We bought 10 acres in Florence, South Carolina for $75,000. If we flipped it as raw land, we'd make around $60,000.
Instead we're subdividing it into 6 lots, dropping a manufactured home on each one, and projecting $300,000 in profit. Same dirt.
Four to five times the money.In this video I walk the property and break down the entire deal from start to finish.
Apply to work directly with me and my team in the Deal Engine:https://landman.io/deal-engine?utm_source=podcast&utm_medium=video&utm_content=10-acres-6-mobile-homes
Join the free Landman community — real deals, live deal reviews, funding, and thousands of land investors:https://landman.io/community?utm_source=podcast&utm_medium=video&utm_content=10-acres-6-mobile-homes
If you want to scale with systems, capital, and coaching... apply here:https://landman.io/deal-engine?utm_source=podcast&utm_medium=video&utm_content=10-acres-6-mobile-homes
If you have a deal and need funding... submit it here:https://landman.io/deal-funding-submission?utm_source=podcast&utm_medium=video&utm_content=10-acres-6-mobile-homes
This Land Sat Online for a YEAR. Nobody Bought It. We Made $340,000.
2026/08/22
Apply to work directly with me and my team in the Deal Engine:https://landman.io/deal-engine?utm_source=podcast&utm_medium=video&utm_content=nobody-bought-it-greenvilleThis 37-acre tract in Greenville, South Carolina had been sitting on the market for over a year. Nobody wanted it. We bought it for $310,000, put $100,000 into it, and we’re exiting around $800,000. That’s $340,000 in net profit on a deal everyone else passed on.Join the free Landman community — real deals, live deal reviews, funding, and thousands of land investors:https://landman.io/community?utm_source=podcast&utm_medium=video&utm_content=nobody-bought-it-greenvilleIf you have a deal and need funding... submit it here:https://landman.io/deal-funding-submission?utm_source=podcast&utm_medium=video&utm_content=nobody-bought-it-greenville
How “Culling” Made Me $250K This Month
2026/07/31
This month my team and I did $250,000 in profit. Not because we added more marketing, more channels, or more tools. Because we deleted things.
I call it culling. And it’s the one process almost nobody teaches that changed my business more than anything else — more than hiring, more than software, more than any new tactic. In this video I walk through the 4 filters I run every single week to keep my operation sharp, lean, and producing.
Join the free Landman community — real deals, live deal reviews, funding, and thousands of land investors:https://landman.io/join-the-landman-community-skool-free?utm_source=podcast&utm_medium=video&utm_content=culling-250k
If you have a deal and need funding... submit it here:https://landman.io/deal-funding-submission?utm_source=podcasy&utm_medium=video&utm_content=culling-250k
How to Build 10 Years of Wealth in 1 Year
2026/07/24
In this video I give you the exact 6-step framework I use to find what I call the asymmetric lever — the one move in any business that creates 50x the output for the same hour of input. This isn’t a land investing video. It’s a business video. Whether you’re running a real estate operation, an agency, a service business, or an e-commerce brand — the principle is identical.
5 Mistakes Killing Your Land Business
2026/07/17
In this episode I walk through all five in order from bad to catastrophic: running without a scoreboard, confusing activity with leverage, zero underwriting discipline (the one that cost me $60K on a single deal), pricing for the comp instead of the buyer, and treating marketing as a volume game instead of a filtering game.
Apply to work directly with me and my team in the Deal Engine:https://landman.io/deal-engine?utm_source=podcast&utm_medium=video&utm_content=5-mistakes-land-business
Join the free Landman community — real deals, live deal reviews, funding, and thousands of land investors:https://landman.io/join-the-landman-community-skool-free?utm_source=podcast&utm_medium=video&utm_content=5-mistakes-land-business
If you have a deal and need funding... submit it here:https://landman.io/deal-funding-submission?utm_source=podcast&utm_medium=video&utm_content=5-mistakes-land-business
STOP Following This Real Estate Advice
2026/07/10
I owned 65 rental units and a $1.2M Airbnb by 26. And I almost went bankrupt.
In this episode Clay Hepler breaks down the 10 real estate lies that cost him six figures before he caught them — about debt, tenants, depreciation, scale, and competition — and explains why the operators quietly winning right now walked away from houses years ago.
Connect with Clay:
https://www.instagram.com/clayhepler/
Join the free Landman community:
https://landman.io/join-the-landman-community-skool-free
Apply for the Deal Engine:
https://landman.io/deal-engine
Submit a deal for funding:https://landman.io/deal-funding-submission?utm_source=podcast&utm_medium=video&utm_content=stop-real-estate-advice
Next Big Thing in Land Investing that few People are talking about
2026/07/08
In this episode I walk through the four land deals real operators are running in 2026 that beginners never even see — including one cheat code that adds an extra $25K to $50K in pure profit on a single deal that almost nobody in this space is talking about yet.
Join the free Landman community — real deals, live deal reviews, funding, and thousands of land investors:https://landman.io/join-the-landman-community-skool-free?utm_source=podcast&utm_medium=video&utm_content=next-big-thing-land
If you want to flip your first land deal... start here:https://landman.io/landman-accelerator?utm_source=podcast&utm_medium=video&utm_content=next-big-thing-land
If you want to scale with systems, capital, and coaching... apply here:https://landman.io/deal-engine?utm_source=podcast&utm_medium=video&utm_content=next-big-thing-land
If you have a deal and need funding... submit it here:https://landman.io/deal-funding-submission?utm_source=podcast&utm_medium=video&utm_content=next-big-thing-land
If I Started Over With $0, Here's My Exact Plan to Hit $1M in Land
2026/06/17
Join our Dispo Workshop on June 29:https://landman.io/dispo-workshop?utm_source=youtube&utm_medium=video&utm_content=zero-to-1m-land
If I lost everything tomorrow — zero dollars, zero connections, starting from scratch — here is exactly what I would do to get back to a million dollars in 12 months.I would not start dropshipping.
I would not day trade crypto. I would not vibe-code a SaaS. Most people chasing financial freedom pick business models that are oversaturated and nearly impossible to scale from zero. I know because I tried.
My wife lost her job, we were down to our last $30,000, and I needed a reliable way to make money fast. I went all in on the most boring business model most people completely ignore. It did $650,000 in gross profit in year one. Last year it did over $3 million.
I'll give you the exact 4-phase 12-month blueprint I would use to build a seven-figure land business from absolute zero.
Join the free Landman community — real deals, live deal reviews, funding, and thousands of land investors:https://landman.io/join-the-landman-community-skool-free?utm_source=youtube&utm_medium=video&utm_content=zero-to-1m-land
Apply to work directly with me and my team in the Deal Engine:https://landman.io/deal-engine?utm_source=youtube&utm_medium=video&utm_content=zero-to-1m-land
If you have a deal and need funding... submit it here:https://landman.io/deal-funding-submission?utm_source=youtube&utm_medium=video&utm_content=zero-to-1m-land
The #1 Reason Why 90% of Land Investors Lose Money (& how to AVOID it)
2026/06/12
I once lost $60,000 on a single land deal because I forgot to ask one simple question about the dirt beneath my feet.I bought a lot in Williamson County, Tennessee — a wealthy county, a $350,000 projected exit.
Slam dunk on paper. But the soil was straight rock. It failed the conventional septic test and required a massively expensive engineered system.
My $350,000 exit dropped to $300K, then $250K, then $200K. Ten months later I was facing a lose-money scenario. I had to offer aggressive owner financing, sell the note at a $50,000 haircut, and make my investors whole out of my own pocket.
Get the free due diligence and underwriting cheat sheet — the exact calculators and checklists my team uses:https://landman.io/join-the-landman-community-skool-free?utm_source=podcast&utm_medium=video&utm_content=due-diligence-land
Join the free Landman community — real deals, live deal reviews, funding, and thousands of land investors:https://landman.io/join-the-landman-community-skool-free?utm_source=podcast&utm_medium=video&utm_content=due-diligence-land
If you want to flip your first land deal... start here:https://landman.io/landman-accelerator?utm_source=podcast&utm_medium=video&utm_content=due-diligence-land
If you want to scale with systems, capital, and coaching... apply here:https://landman.io/deal-engine?utm_source=podcast&utm_medium=video&utm_content=due-diligence-land
If you have a deal and need funding... submit it here:https://landman.io/deal-funding-submission?utm_source=podcast&utm_medium=video&utm_content=due-diligence-land
Copy This Land Flipping Strategy. It Made Me $235,000 On One Deal
2026/06/11
In this video I film on a real property in New Castle, walk the road frontage live, and break down the exact math on a whiteboard.
I cover the three questions you must ask the county planner before you spend a dime, the road access mistake that turns a $300K payday into worthless landlocked dirt, how I used a squatter situation in Minnesota to negotiate $70K off the purchase price instead of walking away, and the exact numbers on an 80-acre deal we bought for $105K and sold for $369K — $235,000 in net profit in under six months without touching the land.
This is the cheat code 99% of investors completely ignore.
Join the free Landman community — real deals, live deal reviews, funding, and thousands of land investors:https://landman.io/join-the-landman-community-skool-free?utm_source=youtube&utm_medium=video&utm_content=subdividing-land-strategy
If you want to flip your first land deal... start here:https://landman.io/landman-accelerator?utm_source=youtube&utm_medium=video&utm_content=subdividing-land-strategy
If you want to scale with systems, capital, and coaching... apply here:https://landman.io/deal-engine?utm_source=youtube&utm_medium=video&utm_content=subdividing-land-strategy
If you have a deal and need funding... submit it here:https://landman.io/deal-funding-submission?utm_source=youtube&utm_medium=video&utm_content=subdividing-land-strategy
If I had to start over from $0... how I'd hit $1M again in 1 year (step by step)
2026/06/05
Apply to work directly with me and my team in the Deal Engine:https://landman.io/deal-engine?utm_source=podcast&utm_medium=video&utm_content=start-from-zero
If I lost everything tomorrow — zero dollars, zero connections, starting completely from scratch — here is exactly how I would get back to a million dollars in a single year.I would start by telling you what I would not do. No dropshipping. No crypto. No vibe-coding a SaaS.
Most people chasing financial freedom pick business models that are oversaturated and nearly impossible to scale from zero. I know because I tried.
My wife lost her job, we were down to our last $30,000, and I needed a reliable way to make money fast. I stopped looking for the next shiny thing and went all in on one of the oldest, most boring business models most people completely ignore. That business did $650,000 in gross profit in year one. Last year it grossed over $3 million.
Phase 1 covers how to find the right markets using data, master one outbound channel, and fund your first deals without a single dollar of your own capital.
Phase 2 covers volume, the 6-KPI dashboard, and how to break the 168-hour ceiling with your first hire.
Phase 3 covers the two-offer hack, double closings, and the CQT method for finding brokers who actually sell.
Phase 4 covers minor subdivides, profit-first reinvestment, and the identity shift from Hustler to Architect that gets you across the million-dollar line.
Join the free Landman community — real deals, live deal reviews, funding, and thousands of land investors:https://landman.io/join-the-landman-community-skool-free?utm_source=podcast&utm_medium=video&utm_content=start-from-zero
If you want to flip your first land deal... start here:https://landman.io/landman-accelerator?utm_source=podcast&utm_medium=video&utm_content=start-from-zero
If you want to scale with systems, capital, and coaching... apply here:https://landman.io/deal-engine?utm_source=podcast&utm_medium=video&utm_content=start-from-zero
If you have a deal and need funding... submit it here:https://landman.io/deal-funding-submission?utm_source=podcast&utm_medium=video&utm_content=start-from-zero
If You Can Give Me 9 Minutes, I’ll SAVE Your Next Land Deal
2026/06/01
Apply to work directly with me and my team in the Deal Engine:https://landman.io/deal-engine?utm_source=podcast&utm_medium=video&utm_content=save-your-next-land-dealIf you are getting ghosted after sending offers, it is not your price. You lost the deal in the first 60 seconds.
You jumped straight to numbers before you earned the right to make an offer — and the seller hung up, deleted your email, and moved on to someone who made them feel heard.In this episode I give you the exact two-call system my team runs at Hepler Land Holdings — word for word, not theory. The leads you are throwing away right now are the same leads that could make you six figures. You just need to learn how to close them.Join the free Landman community — get both scripts free, pinned in resources:https://landman.io/join-the-landman-community-skool-free?utm_source=podcast&utm_medium=video&utm_content=save-your-next-land-dealIf you want to flip your first land deal... start here:https://landman.io/landman-accelerator?utm_source=podcast&utm_medium=video&utm_content=save-your-next-land-dealIf you want to scale with systems, capital, and coaching... apply here:https://landman.io/deal-engine?utm_source=podcast&utm_medium=video&utm_content=save-your-next-land-dealIf you have a deal and need funding... submit it here:https://landman.io/deal-funding-submission?utm_source=podcast&utm_medium=video&utm_content=save-your-next-land-deal
Podcast reviews
Read The Landman Show podcast reviews
Thomas - CA 2024/09/05
Worth a Listen!
Have heard Clay on other podcasts and videos. He has a great sense of the industry because he is living it. Drops some great nuggets and is genuine in...
PRatterman 2024/07/17
Great show!
The land man podcast is a great show for anyone in any stage of their land flipping business. Clay covers all of the important aspects you need to kno...
Justynbbbbbb 2023/05/17
Gentleman’s Agreement
Clay does a great job with this podcast. I am new to land flipping and his content is a great supplement to the courses I’m taking. I take notes on ea...
Bulldog2000005 2023/04/13
Clay is THE LandMan!
This podcast brings so much value. Clay breaks down the process into simple and easy to understand terms. Can’t wait for a new episode to drop every w...
Rip9292 2023/04/13
Clay is THE MAN
I’m really enjoying this podcast. Great work, great insights. -James Rippeon
Yael JS 2023/04/03
Authentic and Refreshing RE Podcast!
Clay’s authenticity and honesty about why he got into land flipping and how he got started is super refreshing. Different approach from many of the RE...
kpkpkp88 2023/03/22
Full of information!
Great podcast about an interesting real estate investing niche. Give it a try!
cam1017487 2023/03/21
Actionable and put simply
All you need to get started in the land biz!
Robthemultifamilyguy 2023/03/16
First Land Man podcast was intriguing!
Can’t wait until the future Land Man podcasts to unlock the secret of how to create a first year business with several hundred thousand dollars of rev...
tedmarx38 2023/03/13
Listen closely to achieve financial freedom through land
Clay is as knowledgeable on the land business as they come, and has used his expertise to build financial freedom for him and his family through land....
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