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The Bad Therapist Show

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Rating
★★★★★
4.8
from
63 reviews
This podcast has
189 episodes
Language
English
Date created
2023/03/28
Latest episode
2026/10/05
Average duration
23 min.
Release period
7 days

Description

Are you a private practice therapist tired of ‘good therapist conditioning’ b******t, who wants to make more money and enjoy being a therapist again? Welcome to The Bad Therapist Show! This podcast is the go-to resource for current and aspiring private practice therapists who want to attract more clients, increase their revenue and scale their practice - all without burning out or hustling 24/7. Join your host, Felicia Keller Boyle, aka The Bad Therapist®, a six-figure private practice owner turned business coach as she challenges the status quo and helps therapists in private practice earn more money, increase their impact, and expand beyond the one-to-one practice model. Using Felicia’s proven Liberated Business™ method, therapists at all stages of business have been able to grow their income while becoming even better therapists and she’s on a mission to help you do the same! Tune in each week for answers to questions such as: 👉🏽 How can I grow my private practice? 👉🏽 How can I attract more clients to my private practice? 👉🏽 How do I market myself as a private practice therapist? 👉🏽 What are the best marketing strategies for therapists? 👉🏽 How can I optimise my website to attract more clients? 👉🏽 How to create a scalable offer as a private practice therapist? 👉🏽 How can I raise my rates in private practice? 👉🏽 Do therapists need to network to grow their practice? Subscribe and follow the show wherever you listen to podcasts and start growing a practice custom-made for you so you can live the life you truly desire. Because bad therapists make the best therapists.

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Check latest episodes from The Bad Therapist Show podcast


Specialty Pages for Therapists: What to Put on Each One to Book More Consult Calls [Ep 186]
2026/10/05
There's a moment when someone is finally ready to ask for help. They know the problem is bad enough, they've stopped telling themselves to wait, and they start looking for a therapist. That's peak motivation, and it doesn't last. If your therapist website doesn't quickly show that you understand what they're going through, it can fade before they reach your contact page. In today's episode, I'm making the case that every specialty in your practice deserves its own page, and I'm walking you through the beats that make therapy website specialty pages convert. The therapist who books the client isn't the most credentialed one in town. It's the one who becomes the obvious choice on the page. I'll show you how to describe the problem in the language of your client's actual day, why the steps you find obvious aren't obvious to someone in crisis, and where your call to action belongs. You don't have to rebuild your whole site. Start with the one specialty you're most excited to talk about, and turn that page into the one that keeps a motivated visitor from leaving. Topics covered on Therapist Website: Why a specialty that lives only as a bullet on your homepage can cost you a client who was already ready to bookHow to describe your ideal client's problem from the outside in, so they recognize their own life on the pageWhy every specialty page needs its own introduction, even though you already have an About pageWhat has to be spelled out before a client will take the next step, and why it feels obvious to you but not to themWhere your call to action belongs on a service page, and why repeating it helps the client rather than turning you pushyHow to build a specialty page FAQ from Google's People Also Ask to support your SEO and AI search Resources from this episode: Liberated Business, my signature group coaching program for therapists who want to build a multi-six-figure private practice Connect with Felicia: Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coach Related episodes: 4 Things Every Therapist Website Homepage Needs to Fill Your Private Practice [Ep 159]: what belongs on your homepage before a visitor clicks through to a specialty pageHow to Find Your Niche as a Therapist [Ep 183]: choosing the specialty you are most excited to build a page for Quote: “Vague language costs you clients. The therapists who are converting aren't the ones who are the most credentialed or the most experienced.” - Felicia
How to Double Your Practice Revenue Without Adding More Clients (REPLAY) [Ep 185]
2026/09/28
You finally get the marketing to work, then the inbox becomes a full-time job. More inquiries, higher fees, fewer people on your caseload, and your best hours disappearing into emails from people who were never going to book. In this replay episode, I'm walking you through marketing for therapists for when you're done guessing: a defined strategy I understand well enough to turn up or ease off, and a fast way to sort who is genuinely right for your practice. Here's the thing: you can delegate this, and you probably should. Someone else can screen for you, and it really spares your energy so you can focus on the work that only you can do. You don't have to see more clients, work long hours, or cross your boundaries. Tune in! Topics covered on How to Double Your Practice Revenue Without Adding More Clients: Why a good reputation, a long career, and a full caseload stop carrying you at the income ceilingWhat a defined marketing strategy looks like in practice, and how to tell when to turn it up or ease offWhy a flood of inquiries from people who are not a fit is a delegation problem rather than a marketing failureQualifying on your own inquiry form, and the trade-off in every barrier you addWhy delegating the inbox actually good, and how to set it up so you still see what mattersWhat a defined marketing strategy actually looks like, and how you know which part to adjust when it slows down Resources from this episode: Liberated Business, my signature group coaching program for therapists who want to build a multi-six-figure private practice Connect with Felicia: Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coach Related episodes: Marketing for Established Therapists: From Getting Found to Getting Known [Ep 173]: building visibility when reputation alone stops being enoughThe Private Practice Marketing Strategy I'd Use to Scale to Multi-6 Figures From Scratch [Ep 162]: the strategy behind consistent income instead of random good months Quote: “You need a marketing system that works when you need it, lets you relax when you want to, and brings you the right kind of clients." - Felicia
4 Ways Group Practice Owners Can Make Data-Driven Decision to Increase Profits and Become Better Leaders [Ep 184]
2026/09/21
You've worked hard to build a group practice where clinicians feel supported. So when someone asks for a raise or says they can't take another client, bringing up the numbers can feel like becoming the boss you never wanted to be. Meanwhile, you may be carrying a full caseload yourself just to keep the business afloat. In today's episode, I'm talking with Tory Krone, group practice owner and co-founder of Practice Vital, about data-driven decision making for therapists. We get into how your numbers can help you decide what you can afford to pay, whether it's time to hire, and where clients are dropping out of care. We also talk about how to bring this information to your team without turning every conversation into a performance review. Tory shares what comparing newer and more experienced clinicians revealed about supervision, and why a packed-looking schedule doesn't always mean someone is at capacity. If you've been carrying the financial stress on your own, this conversation will help you see what needs a closer look and which conversations are worth having before resentment builds. Topics covered on Data-Driven Decision Making:How average session reimbursement and client retention can inform what you can afford to pay your cliniciansEarly client churn and missed rebooking, and what those patterns can mean for your marketing spend and client careHow to assess capacity before hiring, including why a new specialty can change the decisionWhy limited availability can make part-time caseload expectations harder to meetWhat comparing newer and more experienced clinicians can reveal about the support your team needsWhich numbers to share with clinicians, and how to make data part of supervision before a performance problem develops Resources from this episode:Book a Practice Vital demo and get $30 off your first month with code badtherapist Connect with Tory:Practice Vital: www.practicevital.com Connect with Felicia:Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coach Quote:“Data is not the enemy of good leadership. It's what makes good leadership possible.” - Felicia
How to Find Your Niche as a Therapist [Ep 183]
2026/09/14
I've had two recent conversations with therapists at opposite stages of business. One had a full caseload and worried their website copy was too narrow. The other hadn't launched a website because they wanted the perfect niche first. Both were treating a niche like a permanent identity decision, caught in the same demand for certainty. To find your niche as a therapist, I want you to treat it like a hypothesis: choose a good-enough direction, put it into the world, gather data, and refine it live. I’ll show you how a niche can support both sides of your marketing: helping relevant people find you and helping the right visitors recognize themselves in your message once they arrive. If your therapist website isn’t bringing in inquiries, how do you know what needs to change? With too few visitors, you may not have enough evidence to judge whether it’s working. This episode explores how to assess demand in the states where you’re licensed, what keyword tools can tell you, and how client language and audience feedback can help you describe your services. You can stop polishing a niche in private and start learning from what happens when you test it. Topics covered on how to find your niche as a therapistWhy a niche can evolve, even when choosing one feels like a permanent identity decisionThe two jobs of a niche: attracting relevant traffic and helping ideal clients take the next stepWhy low website traffic can leave you with too little evidence to diagnose conversionThe difference between total and serviceable addressable markets, and where licensing geography fitsHow dedicated keyword data and real audience language give you two different ways to test a nicheWhy a general chatbot is not enough on its own, while AI tools connected to dedicated datasets can still support research Resources from this episodeKeysearchAhrefsSemrushLiberated Business, my signature group coaching program for therapists who want to build a multi-six-figure private practice Connect with FeliciaGet my freebie and join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coach Related episodesHow to Pick a Therapy Niche Without Overthinking It for Months [Ep 133]How to Pick a Therapy Niche That Makes You Happy [Ep 4] Quote“You don't need certainty. You just need a hypothesis that is good enough to start testing.” - Felicia
Three Smart Financial Planning Moves For Private Practice Therapists [182]
2026/09/07
Money comes into your practice, the bills come out of one account, and whatever remains becomes your pay. There’s a better system for managing your wealth and putting your money to work. If you've ever felt stressed during tax season, wished you were making faster progress toward your financial goals, and want to give back without decreasing your own financial security, this episode is for you. Today I’m celebrating my 40th birthday! And I’m looking back at ten years with money, from student debt and skipped weddings to giving each dollar a purpose. This is financial planning for therapists through the lens of my own business. I’ll share why I give every dollar that comes into my business a specific job, how an accountant who understands our industry helps me make tax decisions without holding all the information myself, and what changed when I stopped letting a good month inflate the account I used for ordinary expenses. We’ll also talk about S corp filing, giving back, and high-yield cash cash savings. Topics covered on financial planning for therapistsHow a Profit First structure separates money for taxes, expenses, pay, and future opportunitiesHow to never be behind on taxes again and why I think every therapist needs an accountantWhen you should transition to S corp statusHow a prudent reserve helped me fund a $15,000 business investment without draining monthly operations fundA way to give back that does not require therapists to under-earn or overworkWhy I keep some cash in a high-yield account instead of checking or investments Resources from this episodeWealthfront, the high-yield cash account I use to separate earmarked money into categories, with a 0.75% interest boost for both of us when you use my referral linkLiberated Business, my signature group coaching program for therapists who want to build a multi-six-figure private practice Connect with FeliciaGet my freebie and join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coach Quote“Over the course of your career, over the course of running your private practice, millions of dollars will actually flow through your hands.” - Felicia
Networking for Therapists: How to Stop Feeling Salesy and Start Building Referrals [Ep 181]
2026/08/31
How do you network without being awkward, salesy, or draining your energy? In today's episode, I'm sharing a version of networking for therapists that feels less transactional and a lot more powerful: hosting your own networking event. When you create the event, everything changes. You have a clear reason to reach out to colleagues, you get to choose the kind of gathering that fits your energy, and you make it easier for other people to remember who you are and what you do. And believe it or not, this can be simple and easy. We'll talk about why local referrals still matter while online marketing and algorithms keep changing, what makes networking feel so uncomfortable in the first place, and why a full practice is not a reason to disappear from your local community. I’ll also give you ideas for making an event fit your actual energy, whether you would rather host six people over dinner or invite a bigger group somewhere casual. If networking has always felt salesy or exhausting, this episode will help you create a version that feels generous and realistic enough to keep doing. Topics covered on Networking for TherapistsWhy therapist networking can feel transactional before the first conversation even startsWhat it feels like to be the person who can make exactly the right referralHow to approach another practitioner when you want to build a referral relationshipWhy hosting your own event can feel easier than asking strangers to meet one on oneHow to choose a gathering that fits your energy, capacity, and appetite for planningWhy local relationships still matter when algorithms and online buyer behavior keep changingWhy a full caseload is not a reason to stop building your referral communityHow group practice owners can help local providers get to know the clinicians in their teamHow to secure wins in your first events, even if they feel small Connect with FeliciaGet my freebie and join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coach Related episodes5 Ways to Feel Less Lonely in Therapy Practice (Without Joining Another Facebook Group) [Ep 167]: a companion episode on building the professional relationships and support your practice needs Quote"And remember that hosting the room means that you're the first name multiple providers think of rather than one of many that they might not even remember." - Felicia
How to Market Yourself as a Therapist Without Relying on Instagram: Using SEO and Podcasting to Get Consistent Inquiries [Ep 180]
2026/08/24
When Brittney Scott first came on The Bad Therapist Show, she was still in the early stages of producing her podcast, Mother Daughter Relationship Show, and figuring out what kind of marketing she could keep doing without forcing herself to become an Instagram person. A lot has changed since then. In this episode, Brittney is back to talk about what happened when she gave her marketing enough time to work. We get into the reality of publishing when almost no one is listening, the mindset that helped her stay with it, and why she approaches problems in her business so differently now. Brittney also shares how her podcast, website, email list, and social media started working together. We talk about what she needed to understand before she felt ready to hand parts of the process to someone else, and why understanding the craft and knowing what sounds like her made that handoff possible. We also talk about a much bigger change in her business: creating a coaching offer alongside her therapy work. Brittney explains why that shift made sense for her life, what she had to do to make the coaching offer genuinely different from therapy, and her advice if you’re considering the same move. If you have been wondering whether to keep going with your marketing, build a new offer, or finally delegate so you can get some of your time back, this conversation is for you. More about Brittney ScottBrittney Scott is a therapist and mother-daughter relationship coach. She helps mothers and daughters improve their relationships through a clearly defined coaching program, and she hosts the Mother Daughter Relationship Show. Brittney is also a two-time graduate of Liberated Business. Topics covered on Coaching for TherapistsWhat helped Brittney keep publishing before her podcast had an audienceHow giving herself permission to be a beginner changed the way she worksWhy podcasting and SEO felt like a better fit than relying on social mediaWhat happens when your marketing channels begin supporting one anotherHow Brittney knew she was ready to hand off more of her podcast productionWhy learning a process first can make you much better at hiring for itHow being a military spouse informed what Brittney needed from her businessThe work involved in making coaching genuinely different from therapyWhy adding coaching is not the obvious next step for every therapistWhat customized business support gave Brittney that a rigid formula could not Resources from this episodeThe Liberated Business Program: https://www.thebadtherapist.coach/liberatedbusinessReference book: Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire by Dan Martell Connect with Felicia: Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coach Connect with Brittney Scott: Website: www.brittneymscott.comPodcast: Mother Daughter Relationship ShowInstagram: @theBrittneyScottThreads: @thebrittneyscott Related episodes Finding Your Authentic Marketing Strategy as a Therapist with Brittney Scott [Ep 114]How to Get Off Insurance and Build a Cash Pay Practice Without the Income Dip [Ep 163] Quote“I think if you're not interested in marketing at all, you're not interested in having a business at all.” - Brittney Scott
Your Therapy Cancellation Policy May Be Costing Your Private Practice Money [Ep 179]
2026/08/17
Your calendar can look packed while your income tells a different story. Clients come every other week, summer cancellations open holes you can't replace, and a crowded roster creates more admin. On paper, your therapy practice looks successful. In reality, it may not support the life you built it for. In today's episode, I'm asking you to look past client count and assess what's actually happening in your business. We'll examine the gap between a busy practice and a profitable one, why another income stream won't repair a leaky foundation, and what to consider before changing your fees or therapy cancellation policy. Those changes can feel wasteful after you've worked so hard to attract clients. They also involve real uncertainty. Some clients may leave, others may stay, and you can't predict every response. You can assess the risk, communicate clearly, and use your clinical skill without pushing anyone toward a choice that isn't right for them. If the end of summer brings enough relief that you stop looking at the problem, this episode will help you see the cycle before another year passes. Press play to decide what a more stable practice requires from you now. Topics covered on this episode: Why a packed calendar can create a false sense of safety when income remains unstableWhat client count misses about attendance, pricing, admin load, and the health of your practiceThe risk questions to ask before changing your fees or therapy cancellation policyWhy passive income won't repair a practice that keeps leaking revenueHow “good therapist” conditioning and sunk-cost thinking make necessary business changes feel wasteful or uncaringUsing clinical skill to hold honest money conversations while respecting each client's choice Resources from this episode: The Fee Formula: Felicia's course on setting fees, strengthening policies, and building a more stable private practice Connect with Felicia: Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coach Related episodes: How to Get Off Insurance and Build a Cash Pay Practice Without the Income Dip [Ep 163]: Felicia's framework for assessing financial risk before leaving insurance Quote: "More clients don't necessarily equal more money, especially if they're low frequency or low fee." - Felicia
The Real Reason Your Therapy Practice Feels Stuck at Great and You've Been Wondering "Why Am I Not More Motivated?" [Ep 178]
2026/08/10
The more you've built, the harder it gets to want the next thing. You've crossed milestones a past version of you only dreamed of and instead of momentum you're finding yourself busy with the safe stuff, the tasks you've already mastered, while the thing that would actually move your practice forward keeps waiting. If you've been asking yourself, "Why am I not motivated?" this episode is for you. I’ve seen the pattern in myself and some of my most successful clients: the mundane, comfortable tasks robbing us of our next level goals. Today I'm showing you why the old fuel that got you here won't get you to the next level. We'll look at why the urgency that pulled you out of scarcity isn't available anymore and how hiding in mastery can look exactly like productivity. The strategies that built your first six figures were built for different stakes, and that mismatch is fixable. By the end of this episode, you'll choose the one move that matters this week for that next-level goal and know how to keep busyness at bay so you can make real progress. Tune in! Topics covered on why am I not motivated: Why the next goal feels harder to want than the last one, even when you're more resourced than everHow low motivation disguises itself as busyness: the mundane, already-mastered tasks that feel urgent but aren'tThe stages from resistance to boredom, and how hiding in mastery keeps you coasting instead of growingWhy the strategies that built your first six figures were built for different stakes, and why external accountability matters more now, not lessThe one awareness exercise that starts the shift: name the scary goal you're circling and the task you're substituting for it Connect with Felicia: Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coach Resources from this episode: Liberated Business: www.thebadtherapist.coach/liberatedbusinessIncome and Emotional Well-Being: A Conflict Resolved: the PNAS study by Killingsworth, Kahneman and Mellers behind the money and happiness research Felicia references Related episodes: A Time Blocking Method for Therapists Ready to Build Their Next Offer [Ep 177]: the calendaring episode to revisit when you're ready to make the changeThe Five Growth Stages Every Successful Therapist Goes Through [Ep 171]: the stages episode that maps moving from resistance to mastery to boredom Quote: "You need different fuel to move you to your next level of goals, not just more of the old fuel, because that's just not gonna work anymore." - Felicia
A Time Blocking Method for Therapists Ready to Build Their Next Offer [Ep 177]
2026/08/03
Your caseload is full, but the idea for your next offer has been living in your notes app for months. You think about it in the shower or while walking the dog, but it still isn’t real. That may feel like a time problem. It’s usually a decision problem. In today’s episode, I’m sharing a time blocking method that helps you see what it will actually take to build your next offer. I’ll show you why thinking about a course, group program, intensive, or retreat can feel like progress without producing any, and why putting the project on your calendar makes every compromise visible. We’re also looking at the business underneath the calendar. If you’re underpricing your therapy, granting reschedules, or saying yes to work you decided was off the table, your practice may not have enough room to support the next thing. A new offer can’t rescue a practice you’re not yet willing to optimize. This episode will help you see where your time goes, protect space for experimentation, and make the pricing and boundary decisions that create more freedom. You don’t need perfect clarity before you begin, you need a block on the calendar and the willingness to show up. Topics covered:Why thinking about your next offer can feel like progress without making you accountable to a calendarHow a protected project block makes you choose whether to move it, delete it, or defend itWhat putting client work, admin, and life obligations on the calendar reveals about your actual capacityWhy underpricing, client reschedules, and broken boundaries prevent your practice from making room for something newHow showing up to create and experiment moves the offer out of your head and into the world Connect with FeliciaGet my freebie and see how much money you can make (and vacation you can take) with my revenue stimulator: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coach Related episodes: Quarter Two Planning: How to Stay Accountable & Consistent in Your Business Goals (Ep 110)Grow Your Private Practice with a 90 Day Sprint (Ep 101) Quote“The freedom you want is actually downstream of the discipline that you’ve been avoiding.” - Felicia
3 Questions to Ask Yourself Before Opening a Group Practice [Ep 176]
2026/07/27
Opening a group practice can feel like the obvious next step once your private practice is full and you’re turning away potential clients every week. But too often, therapists make that decision from a place of scarcity instead of strength, and that’s exactly why it backfires. In today’s episode, I’m sharing the three questions I wish every therapist would answer before hiring their first clinician. If you can’t confidently say yes to all three, opening a group practice probably isn’t your next best move—at least not yet. I'm diving into whether you genuinely have an abundance of time and money (or just enough demand to feel busy and stretched), what consistent long-term demand really looks like, and the identity shift from clinician to business owner that catches so many therapists by surprise. If you’re thinking about expanding into a group practice, these three questions will help you decide whether you’re truly ready and give you a roadmap for what needs to happen first. Topics covered on Opening A Group Practice: The one financial question that decides whether you're expanding from strength or scarcityFull private practice isn't always the green light for opening a group practiceThe uncomfortable gut check: would you feel excited or a little sick handing your favorite clients to someone elseThe identity shift nobody warns you about, and why it lights some therapists up and wrecks others Resources from this episode: Liberated Business: www.thebadtherapist.coach/liberatedbusinessWebsite: www.thebadtherapist.coach Connect with Felicia: Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapist Related episodes: Growing Your Group Practice: Why Your First Hire Should Be A 'Mini-You' w/ Nicole McCance [Ep 124]What You Need to Know Before Hiring a Team Member for Your Private Practice [Ep 17] Quote: "A group practice adds complexity, it adds responsibility, and it adds overhead before it adds freedom." Felicia
Can Your Practice Survive Two Weeks Without You? How to Take Time Off as a Therapist [Ep 175]
2026/07/20
Taking time off as a therapist feels borderline reckless, even though your clients disappear for two weeks every summer without a flicker of guilt. Summer arrives, the cancellations roll in, your calendar opens up, and instead of enjoying the space you feel that dread I call the summer slump. Good therapist conditioning taught you that being available equals being dedicated, so stepping back feels like letting people down, and underneath it sits one big fear: if I am not in the room, my business will fall apart. In today's episode, I'm diving into what has to be true for time off to feel safe, the revenue streams and coverage that make it possible, and how to build the business around the life you want rather than the other way around. If your clients can vanish for two weeks and everything keeps running, it might be time to ask why you can’t. Let's find your date. Topics covered on How to Take Time Off as a Therapist: The reason taking time off as a therapist feels so scary in summer, and why your vacation ends up feeling twice as expensiveGood therapist conditioning and the belief that constant availability is what makes you dedicatedWhat has to be in place before time off feels safe instead of like a gambleWhy most therapists build their practice backwards, and the order that finally fits your life Connect with Felicia: Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coach Quote: "If your clients can disappear for 2 weeks and everything's fine, it might be time to ask why you can't." Felicia
Private Practice Case Study: From Corporate to 6-Figure Private Practice with Ben Sollenberger (REPLAY) [Ep 174]
2026/07/13
Ready for a private practice success story that’ll light a fire under you? In this episode, I’m joined by Ben Sollenberger, who left his full time corporate operations role and built a nearly full private practice, on track for six figures, in just a few months of joining Liberated Business! Ben shares the pivotal moment he stopped playing it safe, the mindset shift that helped him tune out the doubters, and the strategic moves that sped up his growth. From leveraging his corporate background to learning a new skill set, his journey is full of unexpected turns and practical takeaways. If you're on the fence about starting your own private practice or wondering if it's really possible to succeed quickly in today's market, Ben's journey might just be the nudge you need to finally make your move. More about Ben Sollenberger: Ben is a resident in counseling who specializes in counseling men in their 20s and 30s. In addition to loving counseling, Ben continues to enjoy working as a contractor in business operations, his first career. Topics covered on Private Practice Success Story: How Ben found a big gap in the mental health market and used it as a key element in his private practice's success storyThe surprising ways Ben’s corporate background helped him (and also didn't fully prepare him) for private practiceThe exact moment that convinced Ben to finally take the leap into private practice after months of hesitationBen's clever Psychology Today profile hack that helped him stand out in a saturated directoryThe strategic investments Ben made that led to his private practice filling quicklyThe dual income strategy Ben uses to feel more confident and calm while building his therapy business Resources mentioned in this episode: Liberated Business: https://www.thebadtherapist.coach/liberatedbusinessHold Space Creative Connect with Ben Sollenberger: Website: https://www.virginiatherapyservicesforyoungmen.com Connect with Felicia: Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coach Related episodes Liberated Business: How to Transform Your Private Practice in Six Months [Ep 63] Quote “ It's definitely not gonna work out if you don't have that blind trust in the universe.” - Ben Sollenberger
Marketing for Established Therapists: From Getting Found to Getting Known [Ep 173]
2026/07/06
When was the last time you stepped back and reconsidered your marketing instead of simply doing what you’ve always done? Most marketing advice for therapists is built for people chasing their first 10 clients. But if your caseload is already full, that same advice might be keeping you stuck at a ceiling you don’t even realise exists. In this episode, I explain why marketing for established therapists is a different job entirely. The goal moves from getting found to getting known. I'll walk through the shift from survival marketing to authority marketing, the 10/80/10 rule for systematising what already works, and selling your point of view rather than your services. There’s a version of your private practice where your reputation does the heavy lifting and the right people reach out without you working harder. This is what marketing for established therapists looks like. Not grinding for visibility, but building the reputation that does the heavy lifting for you. Ready to learn how? Tune in! Topics covered on Marketing For Therapists: What it means to be an established therapistThe difference between survival marketing and authority marketingHow to audit the marketing channels that are already workingThe 10/80/10 rule and how to systematise what already works so boredom does not pull you into self sabotageReal client examples of authority marketing in action Connect with Felicia: Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coach Related episodes: The Five Growth Stages Every Successful Therapist Goes Through [Ep 171] Quote: "Early stage therapists market what they do, but established therapists market how they think." Felicia
Is Your Therapist Brain Driving Decisions Your CEO Brain Should Be Making? [Ep 172]
2026/06/29
You have a clinician who's been underperforming for three months. You’ve had the conversation twice, you’ve been patient and fair, and you still haven’t made the call. Why? That’s your therapist brain in the driver's seat when your CEO brain needs to step in. The qualities that make you a great clinician—your empathy, your rescue instinct, your ability to stay client-centred and accommodating—are skills you’ve spent years developing. But being a CEO requires a completely different muscle, and most of us don't realize how big the gap between the two is until we hit a decision that feels really hard. We’re often quick to advocate for our clients and our team, but much slower to advocate for ourselves. That's where things get complicated: the difficult conversations about fees, the cancellation policy you don’t enforce, the team member who’s no longer the right fit, or the agreements that stopped working for you. In this episode, we’re exploring the difference between your therapist brain and your CEO brain, and why learning when to use each is one of the most important leadership skills you’ll develop as a practice owner. Topics covered on Therapist Brain, CEO Brain The empathy that makes you a great clinician is the same empathy keeping a team member on your payroll for too longYou can challenge a client all day, but the second you have to go to bat for yourself on fees or your cancellation policy, conflict avoidance takes overOne of my clients was paying someone more than she paid herself for the same workIntegrating therapist brain and CEO brain in a way that will make you a better leader and a better clinician at the same time Connect with Felicia: Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coach Quote: “ Being a great CEO makes you a better therapist, and being a great therapist makes you a better CEO because you can bring all of those skillsets together.” - Felicia

Podcast reviews

Read The Bad Therapist Show podcast reviews


4.8 out of 5
63 reviews
★★★★★
Podcastloversunite 2026/09/14
Useful Perspective
Helpful perspective for therapists looking to build a sustainable practice. Goes against therapist martyrdom which is opposite than the conditioning w...
★★★★★
mschwarz 2026/04/11
Good for your soul
It can be a challenge to balance the desire to care for your clients well and to grow a strong business that can serve more people like them. I’ve onl...
★★★★★
NYC Exec Coach 2026/03/24
Top-notch mentor
Felicia shares a smarts idea for therapists with full practices. And, she shows you how to provide the highest quality patient care and run a practice...
★★★★★
PVMHC 2025/12/26
This Podcast is Gold!
I'm a huge fan of “The Bad Therapist Show”! I started listening in early 2025 and became completely hooked. Felicia’s tips have transformed my practic...
★★★★★
Jenniferlinv 2025/10/01
One of the best therapist podcast
Seriously! I’m a huge pod caster and LOVE this show. I also joined her Liberated Business program and it’s the real deal. I’ve learned so much from Fe...
★★★★★
milk fairy 2025/09/19
Really hitting home
I am a fairly new therapist trying to go out on my own and a therapist friend recommended this. The very first episode really hit home for me in a way...
★★★★★
YehararTS 2025/06/02
Inspirational!!
I recently found this podcast and have been listening ever since. Felicia's insights are truly amazing and incredibly helpful. Her ability to break d...
★★★★★
Ssseann 2025/04/12
Very Helpful!
I’m a therapist in private practice and I find Felicia’s insights to be incredibly valuable! Great advice. I love the podcast and I’m going to keep li...
★★★★★
Sandra12915 2025/04/05
Amazing Business Podcast
I’ve been listening to therapy business podcasts since 2018, and this is the best one I’ve ever heard, by far. I can tell that Felicia knows what she’...
★★★★★
G1010MFT 2025/02/08
So helpful!
I really love listening to Felicia’s podcast. It has been so helpful for me in getting clearer on what I want from my private practice and feeling mor...
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