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Send us a text In this episode, we’re joined by illustrator, letterer, and YouTuber Chris Piascik for a wide-ranging conversation about building a creative career without a grid master plan and why showing up consistently can change everything.  Chris shares how a daily challenge that started as a way to reconnect with drawing quietly became the foundation of his entire career. We talk about what it means to play the long game as a creative, how personal work can naturally lead to apid opportunities, and why focusing on making matters more than chasing the perfect strategy.  We also dig into YouTube as a creative outlet and income stream, how Chris balances client work with products and content creation, and the realities of building systems that work with (not against) an ADHD brain. From style evolution and experimentation to shipping physical products and dealing with internet opinions, this episode is packed with honest insights and plenty of laughs. All that and more when you listen to this episode: How a daily drawing habit shaped Chris’s entire careerWhy personal work and client work can feel like the same thingThe unexpected path from illustrator to YouTuberCreating structure and rules to stay consistentWhat actually helps your style evolve over timeWhy making more work matters more than making “perfect” workBuilding income beyond client projects through products and contentThe realities of running an online shopWhat makes YouTube different from other social platformsLetting curiosity, experimentation, and fun lead the wayConnect with Chris Piascik Instagram: https://www.instagram.com/chrispiascik/ YouTube: https://www.youtube.com/@chris-piascik  Website:https://www.chrispiascik.com/  Shop: https://www.chrispiascik.com/shop  Mentioned in this episode: Follow Your Art Book: https://www.abramsbooks.com/product/follow-your-art_9781419776823/SkillshareAdobe FrescoProcreateTom Froese (illustration improv exercises) Connect with Katie & Ilana from Goodtype Goodtype Website Goodtype on Instagram Goodtype on Youtube Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts Subscribe to the show Tag us on Instagram @Goodtype Follow us on Tiktok @lovegoodtype Learn from Katie and Ilana Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Send us a text In this episode, we sit down with designer Josh Jevons to discuss what it actually looks like to build a sustainable creative career without burning out, cold-pitching nonstop, or doing everything yourself. We also get into real-world outreach strategies, including walking trade shows, pitching without being salesy, and why face-to-face connections still matter. Along the way, we talk packaging, brand strategy, work-life balance, and designing systems that allow you to grow without burning out. If you’re a designer who wants better clients, better collaboration, and a career that supports your life–not the other way around–this one’s for you. All that and more when you listen to this episode: Making the shift from agency work to independent freelancingWhy complementary skill sets matter more than hiring “another you”Building a flexible, collaborative, creative teamThe role of brand strategy in effective (not just beautiful) designPricing, budgets, and scaling process without cutting value What designers don’t learn in school, but learn fast on the jobOutreach strategies that actually feel humanHow to talk to potential clients without feeling awkward or salesyConnect with Joshua Jevons Website: https://www.jevonsdesign.com/  Instagram: https://www.instagram.com/joshuajevons_design/  Yeah Brother’s Instagram: https://www.instagram.com/yeahbrother.co/  Mentioned in this episode: Rochester Institute of Technology https://www.rit.edu/ Yeah Brother https://yeahbrother.co/ Adobe MAX https://www.adobe.com/max.html AIGA https://www.aiga.org/ Connect with Katie & Ilana from Goodtype Goodtype Website Goodtype on Instagram Goodtype on Youtube Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts Subscribe to the show Tag us on Instagram @Goodtype Follow us on Tiktok @lovegoodtype Learn from Katie and Ilana Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Send us a text What happens when two brothers decide to stop overthinking it and build a design studio around the kind of work they actually want to make? In this episode, we’re joined by Jordan and Jeremy Coon of Brethren Design Co., a two-person studio built on trust, contrast, and a shared love of making things that are fun, expressive, and a little chaotic (in the best way). We discuss what it’s really like to work with family, how they naturally fell into different roles, and why embracing each other’s strengths has been key to their success. We also dig into how they educate clients, move past the “I just need a logo” mindset, and create space for projects that don’t neatly fit into one box, from branding and packaging to fonts, board games, and beyond. Along the way, they share honest insight from quitting their day jobs, navigating LinkedIn as designers, and why doing work you genuinely enjoy tends to attract the right opportunities.  All that and more when you listen to this episode: What it’s like building a studio with your sibling How different creative strengths naturally turn into clear business rolesThe chaos vs. structure dynamic and why both are necessaryWhen and how they decided to quit their full-time jobsWhy educating clients is a designer’s responsibility How showing process helps clients understand valueWhy they don’t niche themselves into a single categoryHow fun, personality-driven work attracts the right clients Why they removed pressure from fonts by not tying them to revenue goalsCold outreach, long-game visibility, and unexpected referralsDesigning a full board game and how that opportunity came togetherLetting curiosity lead to new creative directions Connect with Brethren Design Co. Website: https://www.brethrendesignco.com/  Instagram: https://www.instagram.com/brethrendesignco/  Mentioned in this episode: Chicken and the WolfSliced Beer Four Fathers (Website Design) Joe MooreVision Board KitSolid RootsMind the GapNetflix Project Connect with Katie & Ilana from Goodtype Goodtype Website Goodtype on Instagram Goodtype on Youtube Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts Subscribe to the show Tag us on Instagram @Goodtype Follow us on Tiktok @lovegoodtype Learn from Katie and Ilana Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Send us a text In this episode, we sit down with illustrator, designer, and jill of all trades Marisol Ortega for a conversation that’s equal parts honest, hilarious, and deeply relatable for anyone navigating a creative career. Marisol talks about leaving full-time work (again!) to return to freelance life, why office-centric culture doesn’t support the way many creatives actually think and work, and how being a parent shaped her career decisions. We dig into the reality of juggling big-name clients, managing energy, working with a rep, and building a sustainable freelance practice that doesn’t drain your soul. She also walks us through her thriving, but intentionally chill, product shop, what she’s learned from vending at events like Adobe MAX, and why she reins herself in on new product ideas. We also get into plant obsessions, tattoo pain scales, imposter syndrome (yes, she feels it too!), and dreaming bigger with kids' apparel and creative collaborations. All that and more when you listen to this episode: Why Marisol officially returned to full-time freelancing this yearThe challenges of in-office creative roles when you’re a parentHow kindness and not burning bridges led to years of referral-based workWhat it’s really like working with major brands (Target, Pringles, sports teams & more)Navigating freelancers’ “ebb and flow” without relying on social mediaHow a creative rep supports her business and workloadLessons learned from vending at events and deciding what’s worth investing inHow imposter syndrome shows up even when you’re thrivingWhy her dream projects now involve kids' apparel and playful designThe power of experimenting, staying in your lane, and keeping your head down at workHow plants, cooking, and hobbies outside design help her recharge Connect with Marisol Ortega Instagram: https://www.instagram.com/marisol.ortega/  Website: https://www.marisolortega.com/  Shop: https://www.marisolortega.com/shop  Mentioned in this episode: Adobe MAX https://www.adobe.com/max.html AIGA Seattle https://seattle.aiga.org/ Renegade Craft https://www.renegadecraft.com/ Aqui Mercado Events https://www.instagram.com/aquimercado.seattle/Aaron Draplin https://www.instagram.com/draplin/ Yoto Player https://us.yotoplay.com/ Connect with Katie & Ilana from Goodtype Goodtype Website Goodtype on Instagram Goodtype on Youtube Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts Subscribe to the show Tag us on Instagram @Goodtype Follow us on Tiktok @lovegoodtype Learn from Katie and Ilana Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Send us a text In this episode, we’re joined by a very special guest, Rebecca Shostak, co-founder of Flodesk and lifelong designer-turned-entrepreneur. This conversation is packed with insights into how creativity, design thinking, and intentional decision-making can shape not just a project but an entire company. We also go deep into AI, the fears, the opportunities, and what it looks like to use it as a tool that supports creativity rather than replaces it.  Rebbeca shares how she went from designing merch for top artists to identifying a massive gap in the email-marketing world…and eventually building one of the most beloved design-forward platforms in the industry. We talk about the early days, the years of customer feedback that planted the seeds for Flodesk, and what it really took to go from idea to product without outside funding.  We also dig into the emotional and practical realities of creative entrepreneurship: learning to let go of control, hiring before you feel ready, defining roles within your team, and understanding your own strengths as your business grows.  All that and more when you listen to this episode: Rebecca’s path from merch designer to co-founding FlodeskHow growing up around entrepreneurs shaped her mindsetThe importance of validating ideas through honest conversations Why intentionality is the foundation of good designThe shift from being the designer to leading a creative teamHow to hire well and why doing the work yourself first mattersCreative risks that paid off Why AI can’t replace creativity, and what it can free up time forHow creatives can use email marketing even without a product to sell Building thought leadership and connection through emailThe future of work, creativity, and the new wave of toolsConnect with Rebecca Shostak, Co-Founder of Flodesk Try Flodesk for Free: https://flodesk.com/c/GOODTYPE Rebecca’s Instagram: https://www.instagram.com/rebecca.shostak/ Flodesk’s Instagram: https://www.instagram.com/flodesk/ Mentioned in this episode: Flodesk https://flodesk.com/c/GOODTYPE (unlimited plan ends soon!)Canva WordPressConnect with Katie & Ilana from Goodtype Goodtype Website Goodtype on Instagram Goodtype on Youtube Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts Subscribe to the show Tag us on Instagram @Goodtype Follow us on Tiktok @lovegoodtype Learn from Katie and Ilana Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Send us a text In this episode, we sit down with Callum from Callum’s Creative Club to explore the twists and turns of balancing freelance design, social media content, and staying true to your values. From landing dream projects with Nike to navigating the wild ride of building an online following, Callum shares the highs, lows, and lessons that come with straddling two creative worlds. We dig into the reality behind comparison traps, how boundaries keep creativity sustainable, and why building community matters more than chasing algorithms. Callum also opens up about shifting energy toward his newsletter as a healthier, more authentic way to connect with designers and creatives. If you’ve ever struggled with creative balance, content pressure, or simply wondered how to grow without losing yourself, this episode is for you.  All that and more when you listen to this episode: The surprising story of landing a dream freelance client right awayWhy working with values-aligned brands makes the biggest differenceHow the pandemic reshaped Callum’s career into content creationThe double-edged sword of viral growth (and why it’s not always what you think)Setting healthy boundaries between online presence and offline lifeThe trap of comparison–and how newsletters became a safe creative outletHow to keep content authentic while standing out from the crowdWhy consistency and vulnerability resonate more than perfectionChoosing between client work, content creation, and educationThe importance of recalibrating your creative career when it drifts Connect with Callum Website: https://callumscreativeclub.myflodesk.com/linkinbio Instagram: https://www.instagram.com/callumscreativeclub/ Mentioned in this episode: Callum’s Creative Club Newsletter BrickConnect with Katie & Ilana from Goodtype Goodtype Website Goodtype on Instagram Goodtype on Youtube Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts Subscribe to the show Tag us on Instagram @Goodtype Follow us on Tiktok @lovegoodtype Learn from Katie and Ilana Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Send us a text What does it look like running your own design studio that works with names like Rosie Huntington-Whiteley? In this episode, we sit down with Amber Asay of Nice People to discuss the winding path that led her from scrapbooking experiments and show choirs to launching a successful design agency and a creative podcast. Amber shares the reality of landing big-name projects (and why you sometimes have to view them as long-term investments), the pros and cons of building a flexible studio model, and how she has learned to adapt her business during challenging times in the industry. (yes, everyone is feeling it, you are not alone!) We also dig into creative experiments, from launching a podcast to Airbnb hosting and the importance of slowing down, setting boundaries, and choosing sustainability over hustle. If you’ve ever wondered how to navigate client pricing, keep your creative spark alive, or find balance between parenting and running a studio, this episode is for you. All that and more when you listen to this episode: The inside story of working with high-profile clients Pricing challenges: balancing opportunity with sustainability Building a flexible “expand and contract” design studio modelWhy overhead isn’t always the dream (and how flexibility keeps you resilient)The slowest freelance year: adapting to industry shifts and diversifying income as an artistStarting a podcast as a creative side quest and what it really gives backHow planting “seeds” years ago is still paying off todayRethinking social media and marketing when you can’t post every dayWhy slowing down, setting boundaries, and working shorter hours can actually help creativity thrive Connect with Amber Asay Website: https://nicepeople.com/  Instagram: https://www.instagram.com/amberasay Nice People’s Instagram: https://www.instagram.com/nicepeople/  Women Designers You Should Know Podcast https://podcasts.apple.com/us/podcast/women-designers-you-should-know/id1741408177  Mentioned in this episode: The Kernference https://thekernference.com (use code TYPECAST!)Ralph Tyndall Designs https://www.ralphtyndall.com/ Poosh Project https://nicepeople.com/Poosh Prisma Markers Connect with Katie & Ilana from Goodtype Goodtype Website Goodtype on Instagram Goodtype on Youtube Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts Subscribe to the show Tag us on Instagram @Goodtype Follow us on Tiktok @lovegoodtype Learn from Katie and Ilana Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Send us a text What happens when two dynamic duos get together to talk about creative business, collaboration, and the messy beauty of figuring it out as you go? In this episode, we sit down with Arabela and Elle of Weekend Creative to explore their journey from meeting in college lighting class to running a thriving commercial photography and education business. We dive into how they naturally found their roles as photographer/retoucher and art director/producer, why balancing personal projects with client work matters, and the ways they’ve navigated creative overlap in their partnership. They share insights about their evolving relationship with social media–from posting daily to outsourcing content creation, and why they’re now leaning into a more authentic, less-is-more approach.  This conversation goes deep into mental health, redefining productivity, and resisting the pressure to perform for an algorithm constantly. We talk about the slow seasons, the changing online education landscape, and the importance of setting success metrics that prioritize freedom, creativity, and well-being. Plus, you’ll hear practical takeaways for protecting your creative energy and showing up as your truest self. All that and more when you listen to this episode: How two creatives found their perfect balance of roles without a formal planWhy personal projects can fuel your client workStrategies for setting boundaries with brand vs. personal presence online The shifting landscape of online education for creativesHow to approach slow seasons without losing momentum (or your mind)The trap of productivity-based self-worth, and how to reframe itRedefining success to align with lifestyle, not just revenue goalsPractical tips for protecting mental health while running a creative business Connect with Weekend Creative Website: weekend-creative.com Saturday School: saturdayschool.com Instagram: https://www.instagram.com/weekendcreative/  Mentioned in this episode: The Kernference https://thekernference.com (use code TYPECAST)Adam Vicarel https://www.instagram.com/adamvicarel/Dr. Becky https://www.instagram.com/drbeckyatgoodinside/Connect with Katie & Ilana from Goodtype Goodtype Website Goodtype on Instagram Goodtype on Youtube Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts Subscribe to the show Tag us on Instagram @Goodtype Follow us on Tiktok @lovegoodtype Learn from Katie and Ilana Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Send us a text If LinkedIn isn’t the first place you think of when it comes to growing your creative business... you’re not alone. But in this episode, we’re sharing the surprising results of our 30-day experiment, where we posted on LinkedIn every weekday, and what we learned that blew us away. From analytics and reach to connection requests and actual leads, we’re breaking down what worked (and what didn’t), how we set up our profiles to attract the right people, and the ripple effects of showing up consistently. We also talk through the creative strategies behind our best-performing LinkedIn posts, the emotional rollercoaster of watching metrics spike, and how to use tools to make content creation more efficient, without losing your voice. Whether you’re curious about leveraging new platforms or feeling stuck with Instagram, this one’s for you. All that and more when you listen to this episode: Why we chose LinkedIn for a 30-day content experimentWhat we optimized on our profiles (and why it mattered)Full analytics breakdown: impressions, comments, reposts, and reachWhat made one post go semi-viralWhy bold visuals and strong hooks are everythingOur top post strategies: relatability, value, and toneUsing ChatGPT without losing your voiceWhat actually came from the experiment: leads, clients, and next stepsHow social platforms can still feel authentic if you lead with intention Mentioned in this episode: Katie’s LinkedIn: https://www.linkedin.com/in/katie-johnson-659a9b67/ Ilana’s LinkedIn: https://www.linkedin.com/in/ilanagriffo/ Goodtype Studio: https://goodtype.us/studioPrice with Purpose: https://goodtype.us/price-with-purposeThe Kernference: https://thekernference.comConnect with Katie & Ilana from Goodtype Goodtype Website Goodtype on Instagram Goodtype on Youtube Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts Subscribe to the show Tag us on Instagram @Goodtype Follow us on Tiktok @lovegoodtype Learn from Katie and Ilana Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Send us a text We’re joined by the wonderfully optimistic and multi-talented hand lettering artist & muralist, Lisa Quine, someone who has done everything from lettering murals for pro sports teams to designing custom hairbrushes for celebrities (Fergie included). We talk about her unique creative journey, how optimism fuels her freelance career, and how her Cleveland roots helped shape a dream path she never could’ve planned. We cover the wins, the weird gigs, the tough pricing decisions, and why saying “yes” to unexpected projects early on in our creative career has opened big doors in surprising ways. From creative conferences to lettering projects for celebrities, Lisa’s journey shows how embracing new challenges can shape a fulfilling creative career. If you’ve ever felt overwhelmed trying to price your work, balance your values with your income, or explain what it is you actually do, this one’s for you. All that and more when you listen to this episode: The creative career that started with late-night lettering lyrics + commission projectsHow saying yes (even to random guest room walls) can lead to celebrity gigsHow she intentionally stayed local and community-focused Murals, monsters, and making art for kidsCreating art for clients vs. creating art for yourselfReframing success as growth, not just followers or fameWhy mindset and optimism matter in freelance lifeInternships, teamwork, and scaling up without losing your soulThe emotional rollercoaster of creative pricingTeaching, workshops, and why not every gig needs to be “precious”Fergie, field hockey, roller skating, and our design-sport alter egosConnect with our guest: Lisa Quine Instagram: @lisa_quine Website Mentioned in this episode: Aveda brush project Guardians & Cavaliers mural workHoodzpahElizabeth GoodspeedMonique AimeeThe Monster ProjectIlana’s Book, Mind Your BusinessLetterWestThe KernferenceAnd a few… suConnect with Katie & Ilana from Goodtype Goodtype Website Goodtype on Instagram Goodtype on Youtube Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts Subscribe to the show Tag us on Instagram @Goodtype Follow us on Tiktok @lovegoodtype Learn from Katie and Ilana Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Send us a text Graphic design for film might be one of the coolest creative jobs you’ve never heard of, and today’s guest, Gina Alessi, is here to break it down. From making Civil War-era bedspreads to designing posters in under two hours, Gina shares what it’s really like to work behind the scenes of film and TV production as a graphic designer. We dive into the surprisingly misunderstood world of design in the art department, the lightning-fast timelines of production work, and why a poster you made today might be filmed (or cut!) tomorrow. Gina also opens up about discovering her dream job through Wes Anderson’s Grand Budapest Hotel, what it took to break into the industry, and why she now teaches others how to do it, too.  Plus, we get honest about the myth of the perfect job, surviving unpredictable cycles of the entertainment industry, and why it’s okay if your dream role comes with tough days.  Whether you’re a design student, a film fan, or just curious about hidden creative careers, this episode is packed with insight, inspiration, and a few laughs along the way.  All that and more when you listen to this episode: What a graphic designer actually does on a film or TV setWhy design for the screen is so misunderstood (even inside the industry) The Grand Budapest Hotel moment that changed everythingHow Gina reverse-engineered a career that didn’t exist on GoogleThe role of props, branding, and graphic storytelling in productionWhy historical research and print methods still matter for digital designsThe dream job myth: what happens when your dream is still hardTips for dipping your toe into film graphics even without industry contactsConnect with our guest:  Gina Alessi Instagram: https://www.instagram.com/ginamadethis  Website: https://www.ginamadethis.com/  IMDB: https://www.imdb.com/name/nm7722613/  Mentioned in this episode: Try Flodesk for FREE! https://flodesk.com/c/GOODTYPE A Graphic Designer Made That (Gina’s Course) https://agdmadethat.com/ Manhunt (Apple TV)Annie Atkins https://www.annieatkins.com/ Grand Budapest HotelCamtasia https://www.techsmith.com/camtasia/ Connect with Katie & Ilana from Goodtype Goodtype Website Goodtype on Instagram Goodtype on Youtube Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts Subscribe to the show Tag us on Instagram @Goodtype Follow us on Tiktok @lovegoodtype Learn from Katie and Ilana Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Send us a text What actually goes on behind the scenes of a 1-million-follower art account?  In this episode, we’re pulling back the curtain on what it’s like for us to manage one of the biggest creative communities on Instagram. Joining us this episode is our teammate Emily (who wears many hats, from social media management to content strategist and Notion organization wizard), We’re digging into the strategy, challenges, and surprises that come with running an account of this size. From our early days building an audience as Loomier to taking over the reins of Goodtype, we’re sharing how our approach to content, community, and connection has evolved. We talk about what’s working on Instagram now, the weird stuff we didn’t expect, and how we’re navigating it all as a team.  Whether you’re running a small account or dreaming bigger, this episode is packed with real talk and practical takeaways for any creative trying to grow online, without losing their mind. Thank you, Flodesk for sponsoring this episode!  All that and more when you listen to this episode: How our team grew from Loomier to Goodtype The real behind-the-scenes of managing a 1M+ follower accountThe systems, strategies, and struggles we face as a small team behind a big platformWhat we’ve learned about engagement, content performance, and audience shiftsWhy reposting became risky–and how we’re adjusting to new platform rulesWhat kinds of posts are resonating most in 2025How we stay grounded and avoid the vanity metrics trapA team perspective on creative burnout, boundaries, and showing up onlineLessons from our 30-day challenge and why going  viral isn’t the goalConnect with our guest:  Emily Lynn Caulfield Instagram: https://instagram.com/emilynncaulfield  Website: https://emilynncaulfield.com Pinterest: https://pinterest.com/emilynncaulfield  LinkedIn: https://linkedin.com/in/emilynncaulfield  Mentioned in this episode: Try Flodesk for FREE! https://flodesk.com/c/GOODTYPE Loomier (our biz before we became Goodtype)Notion Template for Graphic Designers https://goodtype.us/notion-template-for-graphic-designers Goodtype Studio https://goodtype.us/studio Price with Purpose Connect with Katie & Ilana from Goodtype Goodtype Website Goodtype on Instagram Goodtype on Youtube Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts Subscribe to the show Tag us on Instagram @Goodtype Follow us on Tiktok @lovegoodtype Learn from Katie and Ilana Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Send us a text We’re getting real in this episode, talking openly about what it means to be a creative with mental health struggles, from panic attacks and perfectionism to ADHD and burnout. Whether you’ve felt overwhelmed by your to-do list, stuck chasing an impossible standard, or just totally unmotivated and scattered, you’re not alone. And you’re not broken. In this heart-to-heart episode, we’re sharing how our own brains work (and sometimes how they work against us), how we’ve found ways to collaborate with compassion, and what tools help us keep going when the mental health stuff hits hard. It’s been a journey of learning, unlearning, and showing up as our whole selves.  We also reflect on the ups and downs of working together while navigating different work styles, energy levels, and expectations. This one’s for anyone who’s felt like they’re “too much” or “not enough”–we see you.  All that and more when you listen to this episode: What perfectionism and ADHD really look like when collaborating How we collaborate without losing our minds (or friendship)The toll that anxiety and panic attacks can take, and what helped usWhy finishing creative projects is sometimes the most challenging partTools we use to manage time, prioritize, and avoid burnoutCreative identity and letting go of “productivity = self-worth”How different brains process time, feedback, and focusAmy Poehler (and Leslie Knope) as our collective creative spirit guide Mentioned in this episode: Creative South Conference Crop Austin ConferenceHow to Be an Imperfectionist by Stephen Guise Made by James Eisenhower Matrix Calm AppConnect with Katie & Ilana from Goodtype Goodtype Website Goodtype on Instagram Goodtype on Youtube Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts Subscribe to the show Tag us on Instagram @Goodtype Follow us on Tiktok @lovegoodtype Learn from Katie and Ilana Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Send us a text In this episode of The Typecast, hosts Katie and Ilana sit down with designer and longtime YouTube creator Will Paterson to explore what it really takes to build a sustainable creative career in today’s ever-evolving digital world. If you've searched YouTube for design tips in the past decade, you've likely come across Will’s work. With over 1,000 videos to his name, he shares how he's remained consistent, grounded, and mission-driven—without chasing trends or compromising his values. The conversation touches on the power of creating evergreen content, designing with intention rather than for accolades, and how collaborating with his partner Naomi has reshaped the way he runs his business. Part reality check, part creative pep talk, this episode is filled with thoughtful insights and practical wisdom for artists who want to create meaningful work in an often chaotic online space All that and more when you listen to this episode: Why creating evergreen content is key to long-term success as a creatorHow humility can keep you grounded in an industry built on visibilityThe value of building community over chasing viral fameWhy awards don’t always reflect purpose-driven designHow to find creative harmony when working with a partnerThe impact of setting clear goals that align with your “why”What it takes to stay resilient through criticism and platform changesMentioned in this episode: Affinity DesignerDesign AcademyAssets for Designers (Assets 4D)Connect with our guest:  Instagram: @willpat  Website: Will Paterson YouTube: Will Paterson Connect with Katie & Ilana from Goodtype Goodtype Website Goodtype on Instagram Goodtype on Youtube Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts Subscribe to the show Tag us on Instagram @Goodtype Follow us on Tiktok @lovegoodtype Learn from Katie and Ilana Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Send us a text What happens when two artists post on Instagram every weekday for an entire month? Spoiler: No viral fame, but they did book a DREAM client. 👇🏻 In this episode, Katie and Ilana dive into their recent social media experiment–sharing what it was really like to show up online five days a week for 30 days straight. From burnout and boundary-setting to unexpected wins and data deep-dives, this conversation is packed with honest reflections about showing up as creatives in a digital world that can feel…kind of soul-sucking at times. You’ll hear about what worked (and what didn’t), how they tracked engagement, and how those little things like saves and shares made all the difference.  All that and more when you listen to this episode: Why creative energy isn’t always meant to be monetizedWhat kind of content performed best and whyHow engagement metrics like saves and shares told a different story than likes How consistency affected visibility (but not necessarily growth)Honest thoughts about Instagram burnout and boundary settingWhat happened with client inquiries The power of human connection and authenticity on social mediaWhy showing your personality (and even your pet) matters Mentioned in this episode: Brick https://getbrick.app/ Women of Type https://www.instagram.com/womenoftype Good Hang https://podcasts.apple.com/us/podcast/good-hang-with-amy-poehler/id1795483480 Made by James Email List https://themadebyjames.com/7-days-of-design-gold/ Connect with Katie & Ilana from Goodtype Goodtype Website Goodtype on Instagram Goodtype on Youtube Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts Subscribe to the show Tag us on Instagram @Goodtype Follow us on Tiktok @lovegoodtype Learn from Katie and Ilana Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!