
Advertise on podcast: Produced By
This podcast has
215 episodes
Language
EnglishPublisher
Tomas LouckyExplicit
No
Date created
2023/04/26
Latest episode
2026/10/12
Average duration
50 min.
Release period
7 days
Description
Produced By is the podcast for creators, founders and professionals who are serious about showing up online. Each Monday, you’ll hear honest conversations with people growing their audience, building their brand and figuring it out in public. Smart questions, real stories and no fluff. Just practical lessons, creative insight and a reminder that none of us have it all figured out, and that’s what makes it worth listening.
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Stop Blending In on LinkedIn: Build a Personal Brand People Remember | 173: Arthur Larrive
2026/10/12
Arthur Larrive is a personal branding strategist helping founders build visibility on LinkedIn through organic content. Before posting consistently on his own account, Arthur spent around two years studying LinkedIn, experimenting with content and writing for others through his work and side projects. When he finally started posting in March 2026, that preparation helped him grow quickly and turn his background in marketing, writing and content creation into a business helping founders build their personal brands.
Listen to this episode to discover Arthur’s approach to LinkedIn growth, why beginners should not simply copy the platform’s biggest creators, and what he has learned about content strategy, niching down, consistency and experimentation. Arthur also shares the mindset behind his journey, from staying curious and constantly learning to building genuine connections and exploring new opportunities. From leaving France for Sydney, Australia, to building a new career and growing his personal brand, this is a conversation about LinkedIn, personal branding and creating opportunities by putting yourself out there.
Connect with Arthur:https://www.linkedin.com/in/arthur-larrive-neel/
Timestamps:
00:00 - Why Niching Down Matters
01:10 - Meet Arthur Larrive Neel
02:31 - Why It Is Never Too Late to Start
04:21 - Discovering the Potential of LinkedIn
05:49 - Learning LinkedIn Before Posting
08:58 - What Actually Helps You Grow on LinkedIn
12:54 - Experimenting With Different Content Formats
18:28 - How Arthur Finds Content Ideas
19:49 - How Often Should You Post on LinkedIn?
22:43 - Who Arthur Helps With Personal Branding
23:41 - How Far Should You Niche Down?
28:15 - Turning LinkedIn Content Into Clients
29:37 - How to Make Your Personal Brand Stand Out
33:24 - Working With the Right Clients
36:11 - Why Arthur Gave Up on His SaaS Project
38:26 - Why Arthur Moved From France to Australia
42:00 - Curiosity and Constant Learning
44:40 - Why Arthur Prefers YouTube Over Books
45:51 - Arthur’s First YouTube Channel
47:36 - What Arthur Is Building Next
49:01 - Why He Is Focused Only on LinkedIn
50:02 - Final Thoughts
Connect with Tomas:
Stan: https://stan.store/Tommen
LinkedIn: https://www.linkedin.com/in/tomasloucky/
Instagram: https://www.instagram.com/thisistommen/
Unproduced:
Newsletter: https://unproduced.substack.com
YouTube: https://www.youtube.com/@unproducednotes
Spotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIW
More:
Links: https://linktr.ee/produced_by
Patreon: https://patreon.com/tomasloucky
Newsletter: https://producednewsletter.substack.com/
The Podcast Club: https://www.linkedin.com/groups/25420030/
Tools & gear that support the show:
Metricool: https://f.mtr.cool/HRJBZK
Favikon: https://www.favikon.com?fpr=tommen
Riverside: https://riverside.partnerlinks.io/2752q1ai767z
Ra Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19
JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bf
Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Why He Started Stepsero: Turning Personal Struggles Into Meaningful Conversations | 172: Matteo Casini
2026/10/05
Matteo Casini is a partnerships and business development professional and the host of the Stepsero Podcast. After studying across Italy, the UK and Belgium, he eventually moved to Berlin, where he built a career across tech, sales and partnerships. Matteo created Stepsero during a period when he was experiencing stress and anxiety. Today, with more than 100 episodes published, the podcast explores the complexities of modern work and the challenges people face within it.
Listen to this episode to discover Matteo’s journey of moving abroad, finding his place in a new country and building a community in Berlin. We explore why he started Stepsero, how it evolved from conversations about mental well being into a broader exploration of modern work, and where he hopes to take it next. Matteo also shares the reality behind building a podcast, his perspective on AI and why he believes genuine human connection could become even more valuable in an increasingly digital world.
Connect with Matteo:https://www.linkedin.com/in/matteocasini1988/https://stepsero.com/https://open.spotify.com/show/0UF90EPdKGgK4ia3sHcw4n?si=7119435ece4f491ehttps://www.youtube.com/@stepseropodcast
Timestamps:
00:00 - Why Matteo Started Stepsero
01:11 - Meet Matteo Casini
02:05 - Languages & International Background
02:41 - Studying & Living Abroad
05:36 - Finding His Career Path
07:49 - Building a Life in Berlin
09:31 - The Reality of Moving Abroad
10:18 - Finding Community Through Football
10:47 - What University Doesn’t Prepare You For
15:27 - Career in Tech, Sales & Business Development
17:55 - The Story Behind Stepsero
18:39 - Stress, Anxiety & Mental Wellbeing
19:55 - What the Name Stepsero Means
20:24 - From Mental Wellbeing to Modern Work
23:46 - How Podcasting Has Changed Since 2020
27:03 - AI & the Future of Podcasting
30:08 - Why Video Matters for Podcasts
33:13 - The Return of Human Connection
35:55 - Matteo’s Favourite Podcasts
38:22 - The Reality Behind Growing a Podcast
40:12 - The Future of Stepsero
42:44 - Having Difficult Conversations About Wellbeing
46:02 - Why Impact Matters More Than Followers
47:24 - Football, Reading & Life Outside Work
50:21 - Matteo’s Book Recommendations
51:48 - Could Stepsero Become a Book?
53:16 - Matteo’s Dream Podcast Guests
55:14 - Where to Find Matteo & Stepsero
56:14 - Career Plans, Drawing & Jiu-Jitsu
59:18 - Final Thoughts
Connect with Tomas:
Stan: https://stan.store/Tommen
LinkedIn: https://www.linkedin.com/in/tomasloucky/
Instagram: https://www.instagram.com/thisistommen/
Unproduced:
Newsletter: https://unproduced.substack.com
YouTube: https://www.youtube.com/@unproducednotes
Spotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIW
More:
Links: https://linktr.ee/produced_by
Patreon: https://patreon.com/tomasloucky
Newsletter: https://producednewsletter.substack.com/
The Podcast Club: https://www.linkedin.com/groups/25420030/
Tools & gear that support the show:
Metricool: https://f.mtr.cool/HRJBZK
Favikon: https://www.favikon.com?fpr=tommen
Riverside: https://riverside.partnerlinks.io/2752q1ai767z
Ra Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19
JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bf
Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The Story Behind noticed.: Building More Than Just A LinkedIn Agency | 171: Niall Ratcliffe
2026/09/28
Niall Ratcliffe is the CEO and co-founder of noticed., the UK's leading LinkedIn agency. After recognising the opportunity LinkedIn presented before most businesses had fully embraced it, he quit his job to build an agency with his brother from the ground up. Today, noticed. works with some of Europe's fastest-growing companies and global brands, including the NHS and Ocean Beach, helping them generate leads, build authority, and grow through LinkedIn while scaling the business to over £1M ARR.
In this episode, Niall shares his journey from university and his first marketing role to building one of the UK's fastest-growing LinkedIn agencies. We discuss the realities of starting a business, hitting a £100k run rate in just 11 days, why sustainable growth comes from consistently doing the small things, and how they earned the trust of major brands. We also explore how LinkedIn has evolved, where it's heading next, and Niall's practical advice for finding clients, standing out in your career, and spotting opportunities before everyone else.
Connect with Niall:https://www.linkedin.com/in/niall-ratcliffe/https://www.niallratcliffe.com/https://www.noticed.co/
Timestamps:
00:00 - Why business success takes longer than you think
01:11 - Meet Niall Ratcliffe
01:45 - From economics to marketing
04:15 - The moment he knew he wanted his own agency
06:01 - £100K in 11 days
09:15 - How he spotted the LinkedIn opportunity
13:30 - LinkedIn then vs LinkedIn now
18:40 - Is it too late to start on LinkedIn?
19:35 - Why people misunderstand LinkedIn
21:33 - How to stand out in today's job market
24:49 - How to get your first clients
28:16 - The client he'd love to work with
29:05 - The inspiration behind noticed.
31:10 - Running, jiu-jitsu & life outside business
34:00 - Books that changed how he thinks
36:03 - The future of LinkedIn
37:28 - How noticed. got its name
39:30 - Why LinkedIn is still the biggest opportunity
Connect with Tomas:
Stan: https://stan.store/Tommen
LinkedIn: https://www.linkedin.com/in/tomasloucky/
Instagram: https://www.instagram.com/thisistommen/
Unproduced:
Newsletter: https://unproduced.substack.com
YouTube: https://www.youtube.com/@unproducednotes
Spotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIW
More:
Links: https://linktr.ee/produced_by
Patreon: https://patreon.com/tomasloucky
Newsletter: https://producednewsletter.substack.com/
The Podcast Club: https://www.linkedin.com/groups/25420030/
Tools & gear that support the show:
Metricool: https://f.mtr.cool/HRJBZK
Favikon: https://www.favikon.com?fpr=tommen
Riverside: https://riverside.partnerlinks.io/2752q1ai767z
Ra Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19
JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bf
Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
More Than LinkedIn: Building a Reputation People Remember | 170: Blessing Ikpia
2026/09/21
Blessing Ikpia is a Growth Marketer, Co Founder of Elite Global AI, Founder of AI Women Rising and the creator behind the personal brand "Your LinkedIn Big Sister". In just over a year, she has built a LinkedIn community of more than 100,000 followers while helping AI and tech companies grow through marketing, community building and education. Alongside her work, she is passionate about creating opportunities for young professionals and empowering more women to build careers in AI.
In this episode, Blessing shares her journey from studying healthcare to building a career in marketing, why lifelong learning remains one of her biggest priorities and how thinking long term has shaped both her personal and professional life. We also discuss the mindset behind growing a LinkedIn community of more than 100,000 followers, the importance of finding your own approach through experimentation and why consistency, building genuine relationships and creating value for others have been the foundations of her growth.
Connect with Blessing:https://www.linkedin.com/in/blessingikpia/https://www.instagram.com/blessing_ikpia/https://www.tiktok.com/@your_linkedinbigsister
Timestamps:
00:00 - Why education still matters
01:11 - Meet Blessing Ikpia
02:01 - The journey to 100,000 LinkedIn followers
03:07 - Becoming "Your LinkedIn Big Sister"
04:05 - Her journey from medicine to business
08:14 - Why she still invests in education
09:38 - Delegation and balancing multiple priorities
11:06 - Why she chose LinkedIn
13:26 - Trial and error behind her growth
15:27 - Her LinkedIn content strategy
17:05 - Her best advice for growing on LinkedIn
18:30 - How to build a loyal community
21:06 - Life outside LinkedIn
22:00 - Books that shaped her thinking
23:11 - Future plans and her mentorship programme
24:34 - Where to find Blessing
25:05 - Her final message
25:42 - How to pronounce Tomas Loucky
26:17 - Closing remarks
Connect with Tomas:
Stan: https://stan.store/Tommen
LinkedIn: https://www.linkedin.com/in/tomasloucky/
Instagram: https://www.instagram.com/thisistommen/
Unproduced:
Newsletter: https://unproduced.substack.com
YouTube: https://www.youtube.com/@unproducednotes
Spotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIW
More:
Links: https://linktr.ee/produced_by
Patreon: https://patreon.com/tomasloucky
Newsletter: https://producednewsletter.substack.com/
The Podcast Club: https://www.linkedin.com/groups/25420030/
Tools & gear that support the show:
Metricool: https://f.mtr.cool/HRJBZK
Favikon: https://www.favikon.com?fpr=tommen
Riverside: https://riverside.partnerlinks.io/2752q1ai767z
Ra Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19
JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bf
Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
From Linguistics to LinkedIn: How Words Shape Strong Personal Brands | 169: Syed Attaullah Shah
2026/09/14
Syed Attaullah Shah is a LinkedIn Ghostwriter and Personal Branding Strategist who helps founders and executives build an authentic online presence that attracts inbound clients. A Gold Medalist in English Linguistics, Syed combines his understanding of language, psychology and personal branding to help business leaders communicate with clarity, build trust and grow through LinkedIn. After turning away from the security of a traditional career, he focused on mastering one platform and has since helped founders build brands that attract meaningful opportunities through content.In this episode, discover Syed’s journey from studying English in a community where that path was far from conventional to earning a Gold Medal in English Linguistics and building an international business through LinkedIn. We discuss how he discovered personal branding, why authenticity matters more than ever in the age of AI, and how founders can build a brand that stands out by embracing their own voice instead of chasing shortcuts. Syed also shares practical lessons on ghostwriting, consistency, strategy, turning content into inbound opportunities, balancing ambition with family life, and why continuous learning has been one of the biggest drivers of his success.Connect with Syed:https://www.linkedin.com/in/syedattaullah96/https://www.instagram.com/syedattaullahshah96/Timestamps:00:00 - Why authenticity wins in the age of AI01:10 - Meet Syed Attaullah Shah03:03 - The journey to a gold medal in English08:30 - From poetry to professional writing09:55 - How Syed discovered LinkedIn10:43 - From SEO to personal branding12:07 - When LinkedIn became a real business14:11 - How to attract your first client15:49 - How to grow your personal brand16:05 - The 3 pillars of LinkedIn growth20:48 - Why authentic engagement matters21:28 - The problem with AI-generated comments23:54 - The biggest profile mistakes founders make27:02 - Why your profile matters more than your content28:25 - The psychology behind a strong LinkedIn profile32:05 - How to build recognisable branding35:17 - Choosing the right clients37:19 - Life and hobbies outside LinkedIn38:44 - Syed’s LinkedIn playbook41:35 - How Syed keeps learning42:23 - Balancing business and family44:08 - Where to find Syed46:19 - Final advice for building a personal brand49:50 - Closing thoughts
Connect with Tomas:
Stan: https://stan.store/Tommen
LinkedIn: https://www.linkedin.com/in/tomasloucky/
Instagram: https://www.instagram.com/thisistommen/
Unproduced:
Newsletter: https://unproduced.substack.com
YouTube: https://www.youtube.com/@unproducednotes
Spotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIW
More:
Links: https://linktr.ee/produced_by
Patreon: https://patreon.com/tomasloucky
Newsletter: https://producednewsletter.substack.com/
The Podcast Club: https://www.linkedin.com/groups/25420030/
Tools & gear that support the show:
Metricool: https://f.mtr.cool/HRJBZK
Favikon: https://www.favikon.com?fpr=tommen
Riverside: https://riverside.partnerlinks.io/2752q1ai767z
Ra Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19
JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bf
Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The Life Behind the Business: The Part Success Never Shows | 168: Molly Stovold
2026/09/07
Molly Stovold is the founder and CEO of Sitting Pretty Agency, a done for you LinkedIn inbound marketing agency helping founders and experts build personal brands that attract trust, leads, and clients. After starting with just 150 LinkedIn connections, Molly used her background in copywriting, SEO, and inbound marketing to grow her own brand and build an agency that reached a $600,000 annual run rate within seven months. She is now working towards scaling Sitting Pretty to one million dollars in annual recurring revenue.
Listen to this episode to discover Molly’s journey from working with Greenpeace in Chile to building a yoga retreat in Sri Lanka, being forced to close it during COVID, and rebuilding her career in marketing. She shares how her partner’s proposal made her reconsider the life she was creating, why she chose LinkedIn to build her personal brand, and how she approaches content, growth, and algorithm research. Molly also discusses scaling an ambitious agency while staying present as a mother and wife, alongside her love of surfing.
Connect with Molly:https://www.linkedin.com/in/molly-stovold/https://www.instagram.com/mollystovold/https://sittingprettyagency.com/
Timestamps:
00:00 - Biggest LinkedIn mistakes
01:11 - Introduction
01:22 - Meet Molly Stovold
01:40 - Working at Greenpeace in Chile
03:07 - The reality of NGO work
04:16 - Growing up in Spain and moving to Chile
05:08 - Building a yoga business in Sri Lanka
06:08 - Losing everything during COVID
08:07 - Learning marketing & quadrupling her salary
09:49 - Building a personal brand on LinkedIn
14:56 - Why LinkedIn over Instagram?
16:33 - How to grow on LinkedIn
21:43 - How Molly researches LinkedIn updates
23:36 - LinkedIn Lunatics & online negativity
25:28 - The story behind Sitting Pretty
27:06 - Building a million-dollar agency
30:22 - What makes Sitting Pretty different?
33:41 - Common LinkedIn mistakes
36:28 - The future of LinkedIn
39:27 - Surfing, Bali & life outside work
40:55 - Book recommendations
43:00 - Managing business and family
45:05 - Where to find Molly
45:43 - Scaling to $1M ARR
46:29 - Final advice on building your personal brand
48:04 - Outro
Connect with Tomas:
Stan: https://stan.store/Tommen
LinkedIn: https://www.linkedin.com/in/tomasloucky/
Instagram: https://www.instagram.com/thisistommen/
Unproduced:
Newsletter: https://unproduced.substack.com
YouTube: https://www.youtube.com/@unproducednotes
Spotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIW
More:
Links: https://linktr.ee/produced_by
Patreon: https://patreon.com/tomasloucky
Newsletter: https://producednewsletter.substack.com/
The Podcast Club: https://www.linkedin.com/groups/25420030/
Tools & gear that support the show:
Metricool: https://f.mtr.cool/HRJBZK
Favikon: https://www.favikon.com?fpr=tommen
Riverside: https://riverside.partnerlinks.io/2752q1ai767z
Ra Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19
JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bf
Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Beyond Networking: Where Meaningful Opportunities Begin | 167: Gil Petersil
2026/08/31
Gil Petersil is a serial entrepreneur, global speaker, and networking expert who has spent more than two decades helping entrepreneurs and leaders build meaningful relationships that create lasting opportunities. Having lived in seven countries and spoken at more than 1,000 events around the world, Gil has developed a unique approach to networking that blends strategy with genuine human connection. Through his work as the Co Founder and Chief Visionary Officer of ChaTea, he continues to help people strengthen relationships, create valuable partnerships, and build thriving communities.
In this episode, Gil shares the experiences that shaped his purpose and explains what being a master connector means to him. If you have ever thought networking was awkward, transactional, or simply not for you, this conversation may completely change your perspective. Gil offers practical advice for building authentic relationships, creating meaningful opportunities, and developing a mindset that has helped him build multiple businesses, make a global impact, and work alongside Tony Robbins while staying true to his values.
Connect with Gil:https://www.linkedin.com/in/gilpetersil/https://gilpetersil.com/
Timestamps:
00:00 - Why everyone is scared of networking
01:11 - Introduction
01:35 - Meet Gil Petersil
03:41 - How Gil discovered his purpose
06:28 - How to start networking
08:25 - Why you should audit your networking skills
10:09 - Why networking feels so scary
11:20 - Why networking is a skill you can learn
12:41 - Can anyone become a master networker?
13:45 - The mindset of a lifelong networking student
15:18 - Curiosity and hospitality
16:28 - Connecting, disconnecting and reconnecting
18:03 - How Gil started working with Tony Robbins
23:43 - Adapting through COVID and change
25:33 - Managing multiple businesses and family life
29:17 - Tea, nature and the ChaTea movement
33:01 - How to connect with Gil
35:20 - What's next for Gil
38:10 - Final advice and collaboration opportunities
Connect with Tomas:
Stan: https://stan.store/Tommen
LinkedIn: https://www.linkedin.com/in/tomasloucky/
Instagram: https://www.instagram.com/thisistommen/
Unproduced:
Newsletter: https://unproduced.substack.com
YouTube: https://www.youtube.com/@unproducednotes
Spotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIW
More:
Links: https://linktr.ee/produced_by
Patreon: https://patreon.com/tomasloucky
Newsletter: https://producednewsletter.substack.com/
The Podcast Club: https://www.linkedin.com/groups/25420030/
Tools & gear that support the show:
Metricool: https://f.mtr.cool/HRJBZK
Favikon: https://www.favikon.com?fpr=tommen
Riverside: https://riverside.partnerlinks.io/2752q1ai767z
Ra Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19
JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bf
Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Freedom by Design: Building Life on Your Terms | 166: Jane Kisnica
2026/08/24
This episode is supported by Indy, an all-in-one platform that helps freelancers and small business owners manage invoices, payments, contracts, proposals, projects and client work in one place. Produced By community members can get 1 year of Indy Pro for $35, 80% OFF the regular $225 value. Use promo code TOMAS082026 to claim the offer here: https://weareindy.com/app/launchpad?signup=force&checkout=true&promo=TOMAS082026&pkg=annual
Jane Kisnica is a freelance graphic designer and visual branding expert. Known on LinkedIn as “The Creative Assassin,” she helps businesses elevate their visual identity through standout branding, websites, and creative assets that capture attention and build trust. With her bold design style, authentic storytelling, and unapologetic personality, Jane has built a personal brand that is as memorable as the work she creates.
In this episode, Jane shares how she went from an unfulfilling corporate marketing career to building a successful freelance design business on her own terms. We explore why she chose lifestyle over simply following her passion, how she built her personal brand while still working full time, why LinkedIn changed the direction of her career, and how embracing her authentic voice has helped her stand out, attract clients, and create a career around the lifestyle she genuinely enjoys.
Connect with Jane:https://www.linkedin.com/in/jane-kisnica-graphic-designerhttps://www.janekisnica.com/
Timestamps:
00:00 - Introduction
01:11 - Meet the Creative assassin
02:04 - The story behind the name
02:54 - Finding your own voice
03:40 - Introversion isn't what you think
06:07 - Introverts vs extroverts
07:20 - Handling hate on LinkedIn
09:14 - Why negative comments can help
10:28 - Why she left corporate life
13:03 - Realising she hated 90% of her job
14:29 - Choosing freedom over comfort
15:38 - Why Instagram failed
17:55 - Discovering LinkedIn
18:36 - Finding her voice on LinkedIn
20:44 - Landing the first client
22:07 - Quitting her corporate job
24:20 - Building a business while working full time
27:03 - How to actually get clients
28:51 - Working for free to build trust
30:10 - How vulnerability attracted clients
33:05 - Why relationships beat portfolios
34:34 - Canva vs Figma without the ego
36:34 - Why clients come before designer ego
39:43 - Working with the tools clients want
40:04 - Life in Thailand
43:24 - Places she still wants to visit
46:24 - Books, reading and switching off
50:40 - What's next for Jane?
52:05 - From Banner queen to websites
53:35 - Final advice for creators
Connect with Tomas:
Stan: https://stan.store/Tommen
LinkedIn: https://www.linkedin.com/in/tomasloucky/
Instagram: https://www.instagram.com/thisistommen/
Unproduced:
Newsletter: https://unproduced.substack.com
YouTube: https://www.youtube.com/@unproducednotes
Spotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIW
More:
Links: https://linktr.ee/produced_by
Patreon: https://patreon.com/tomasloucky
Newsletter: https://producednewsletter.substack.com/
The Podcast Club: https://www.linkedin.com/groups/25420030/
Tools & gear that support the show:
Metricool: https://f.mtr.cool/HRJBZK
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Thinking Beyond Today: Building With Curiosity in a Changing World | 165: Pete Sena
2026/08/17
Sakshi Sureka is a marketing professional, LinkedIn creator, and Paid Social Specialist at WPP Media. Originally from Kolkata, India, she moved to the UK to study Marketing after changing direction from science and economics. Along the way, she navigated the challenges of building a career as an international student while documenting her journey online. She shares practical insights on personal branding, content creation, marketing, and career growth with a LinkedIn community of more than 15,000 people.
In this episode, Sakshi shares how moving from India to the UK changed her life, why building a personal brand on LinkedIn became one of her biggest career advantages, and what she learned while trying to break into the marketing industry during one of the toughest job markets for graduates. We also explore LinkedIn growth, storytelling, networking, content creation, and practical ways to stay consistent, build genuine relationships, and create career opportunities through authentic personal branding.
Connect with Pete:https://www.linkedin.com/in/petersena/https://petesena.substack.com/https://www.petesena.com/
Timestamps:
00:00 - Why everyone is afraid of AI
01:11 - Meet Pete Sena
01:31 - Learning to code as a kid
03:10 - Wanting a creative career
03:41 - Starting a business at 19
04:19 - Business advice after 20 years
06:44 - Finding your own ikigai
07:08 - Why showing up every day matters
08:36 - Thinking like a futurist
10:35 - Pete's vision for the future of AI
12:17 - AI agents and personalized assistants
15:45 - The opportunities and risks of AI
17:04 - How Pete keeps up with everything
18:59 - Curiosity, innovation and lifelong learning
20:30 - The importance of mindset
21:51 - Building multiple businesses
23:42 - Helping companies adopt AI
26:30 - Is it too late to start with AI
29:07 - Should you be afraid of AI
30:52 - A quote everyone should remember
31:10 - Why Pete paused podcasting
32:43 - Pete's dream podcast guests
34:02 - Lessons from top entrepreneurs
36:15 - Life outside of work
37:39 - Pete's meditation routine
40:13 - Books that shaped Pete's thinking
41:51 - Writing his first book
42:58 - Where to find Pete
43:48 - Final thoughts
Connect with Tomas:
Stan: https://stan.store/Tommen
LinkedIn: https://www.linkedin.com/in/tomasloucky/
Instagram: https://www.instagram.com/thisistommen/
Unproduced:
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More:
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Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Where Creativity Meets Data: Finding Your Place in Marketing | 164: Sakshi Sureka
2026/08/10
Sakshi Sureka is a marketing professional, LinkedIn creator, and Paid Social Specialist at WPP Media. Originally from Kolkata, India, she moved to the UK to study Marketing after changing direction from science and economics. Along the way, she navigated the challenges of building a career as an international student while documenting her journey online. She shares practical insights on personal branding, content creation, marketing, and career growth with a LinkedIn community of more than 15,000 people.
In this episode, Sakshi shares how moving from India to the UK changed her life, why building a personal brand on LinkedIn became one of her biggest career advantages, and what she learned while trying to break into the marketing industry during one of the toughest job markets for graduates. We also explore LinkedIn growth, storytelling, networking, content creation, and practical ways to stay consistent, build genuine relationships, and create career opportunities through authentic personal branding.
Connect with Sakshi:https://www.linkedin.com/in/sakshi-sureka/https://vizzy.com/@sakshisureka
Timestamps:
00:00 - Why everyone has a story to tell
01:10 - Introduction
01:52 - Who is Sakshi Sureka?
02:48 - From science to marketing
03:31 - Moving from India to the UK
04:48 - Student life at the University of Leeds
05:17 - Working night shifts at McDonald's
05:49 - Why she chose the UK
07:36 - The pressure of studying abroad
09:18 - First impressions of the UK
09:46 - Studying with people from around the world
11:05 - What McDonald's taught her
11:56 - The reality of job hunting after university
13:10 - Why every job teaches valuable skills
15:01 - Searching for her first marketing job
17:46 - Protecting your mental and physical health
19:22 - Career advice for students and graduates
20:25 - Why everyone should build a personal brand
21:46 - AI and the future of marketing
23:20 - Why she started posting on LinkedIn
24:49 - How sharing her journey created opportunities
25:51 - Building a community, not chasing followers
27:19 - Why quality beats quantity on LinkedIn
30:53 - How to grow on LinkedIn
31:19 - Why storytelling beats generic advice
33:58 - Show up as yourself, not a LinkedIn guru
34:52 - Building relationships instead of cold DMs
36:40 - Why thoughtful comments matter
38:53 - "My job is too boring for LinkedIn"
40:42 - Finding stories in everyday life
42:25 - Hobbies outside of work
43:28 - Why she loves cooking
46:02 - Atomic Habits and building consistency
47:48 - Favourite podcasts
49:05 - Helping young professionals build their careers
50:48 - Meeting Kamiya through LinkedIn
52:49 - Goals for the future
54:50 - One final piece of advice
57:03 - Outro
Connect with Tomas:
Stan: https://stan.store/Tommen
LinkedIn: https://www.linkedin.com/in/tomasloucky/
Instagram: https://www.instagram.com/thisistommen/
Unproduced:
Newsletter: https://unproduced.substack.com
YouTube: https://www.youtube.com/@unproducednotes
Spotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIW
More:
Links: https://linktr.ee/produced_by
Patreon: https://patreon.com/tomasloucky
Newsletter: https://producednewsletter.substack.com/
The Podcast Club: https://www.linkedin.com/groups/25420030/
Tools & gear that support the show:
Metricool: https://f.mtr.cool/HRJBZK
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Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The Storytold Method: Turning Stories Into Authority | 163: Jack Dyer
2026/08/03
Jack Dyer is the Authority Architect and CEO of Storytold™️. Storytold helps founders, CEOs and business owners turn LinkedIn into a trust-building, lead-generating platform. With a background in design, UX and brand communication, Jack helps leaders find their voice, tell better stories, and build authority online without becoming full-time content creators.
In this episode, Jack shares how he went from working as a designer in a 9-to-5 to building Storytold. He talks about discovering LinkedIn, posting every day even when nobody cared, and growing from 740 followers to nearly 58,000. We also discuss real authenticity online, leading a team, ambition, sacrifice, creativity, and creating a business with intention.
Connect with Jack:https://www.linkedin.com/in/jackjddyer/https://www.storytold.co.uk/
Timestamps:
00:00 - Why storytelling builds trust and authority
01:17 - Welcome to the episode
01:25 - Meet Jack Dyer, Authority Architect and CEO of Storytold
02:24 - Why being different helps you stand out
03:17 - Finding stories in everyday life
05:07 - How Storytold helps founders build authority
07:00 - Storytelling, branding and using AI the right way
09:39 - Authenticity, integrity and building trust
11:32 - From graphic designer to founder
14:16 - Selling apples and discovering entrepreneurship
15:53 - Why Jack founded Storytold
18:17 - Why LinkedIn is different from every other platform
20:24 - Starting on LinkedIn from scratch
21:09 - What Jack's first LinkedIn posts looked like
22:18 - Learning LinkedIn while working a 9 to 5
23:27 - Why consistency beats perfection
25:34 - Building Storytold and growing a team
26:51 - Setting goals and creating a long term vision
28:35 - Leadership, company culture and work life balance
31:32 - Investing in your future self
32:15 - Wearing every hat as a startup founder
35:15 - Go karting, swimming and switching off
37:52 - Jiu Jitsu, hobbies and switching off
38:28 - Books, Firefly and storytelling inspiration
41:31 - The story behind Jack's dancing man branding
44:36 - Future ambitions for Storytold
46:25 - How to stand out by being yourself online
48:05 - Final thoughts and where to find Jack
Connect with Tomas:
Stan: https://stan.store/Tommen
LinkedIn: https://www.linkedin.com/in/tomasloucky/
Instagram: https://www.instagram.com/thisistommen/
Unproduced:
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More:
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Tools & gear that support the show:
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Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The Authority You Earned Offline: Turning Reputation Into LinkedIn Visibility | 162: Martina Kikic
2026/07/27
Martina Kikic is the Founder and CEO of The Peace OS. She is a LinkedIn Authority Advisor for senior leaders, founders, and C-suite executives. Based in Dubai, she helps people turn the reputation they have already earned offline into a clear, trusted, and visible LinkedIn presence. Not through empty numbers, generic content, or performing for the platform, but through clarity, positioning, trust, and authority that already exists.
In this episode, Martina shares how she started on LinkedIn with no network, found her voice, changed her niche, and built a business around helping others become easier to find online. We talk about LinkedIn psychology, why generic content does not build trust, the mission behind The Peace OS, and what it means to show up without losing yourself.
Connect with Martina:https://www.linkedin.com/in/martina-kikic/https://thepeaceos.com/https://martinanewsletter.kit.com/
Timestamps:
00:00 - Why safe content makes you forgettable
01:11 - Welcome to the episode
01:25 - Meet Martina Kikic
02:05 - Dubai, job rejections, and discovering LinkedIn
05:59 - Starting on LinkedIn in 2024
06:17 - Changing her niche and finding momentum
08:10 - Building a network without open doors
09:31 - Why viral content is not the goal
11:10 - Why LinkedIn is a networking app
12:56 - Fear, posting, and playing it safe
15:44 - Why generic AI content does not build trust
18:13 - Finding your voice and standing out
20:28 - Writing like you are talking to a friend
22:53 - Finding clients on LinkedIn
23:38 - Why your profile needs clear positioning
25:07 - Teaching LinkedIn who you serve
27:35 - Commenting, trust, and better outreach
29:55 - Why visual identity matters
30:49 - The meaning behind The Peace OS
37:59 - Peace, workplaces, and breaking the cycle of hurt
41:31 - Being friends with your competitors
44:46 - Prayer, walking, and finding peace offline
47:17 - Books, psychology, and true stories
48:17 - Martina’s movie recommendation
49:17 - How to work with Martina
51:28 - Final advice: be kind and build your visibility
53:38 - Closing thoughts
Connect with Tomas:
Stan: https://stan.store/Tommen
LinkedIn: https://www.linkedin.com/in/tomasloucky/
Instagram: https://www.instagram.com/thisistommen/
Unproduced:
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YouTube: https://www.youtube.com/@unproducednotes
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More:
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Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
More Than a Colour: The Story Behind the Yellow Queen | 161: Real Desmond
2026/07/20
Real Desmond, also known as the Yellow Queen, is a Brand Identity Designer and Brand Manager helping businesses and professionals build brands that are seen, trusted, and remembered. From starting an online thrift business to working with clients across 11+ countries, she has built a distinctive personal brand on LinkedIn through consistency, clear messaging, and her instantly recognisable use of yellow.
In this episode, Real shares how she discovered her passion for branding, how LinkedIn transformed her career, and why becoming memorable is about far more than logos and visuals. We explore what it takes to stand out in a crowded market, attract opportunities through trust and consistency, and build a brand that reflects both your value and your purpose.Connect with Real:https://www.linkedin.com/in/realdesmond-branddesigner/https://www.realdesmond.com/https://www.instagram.com/real__desmond/Timestamps:
00:00 - Why she became the yellow queen
01:00 - Intro
01:21 - Building a memorable personal brand
01:38 - The story behind the yellow queen
02:50 - Why she chose yellow
05:37 - How people remember brands
09:03 - From thrift store to branding
10:41 - Discovering linkedin
12:48 - Why growth takes time
13:13 - Popularity vs paying clients
15:19 - Recognition over virality
16:10 - The yellow branding strategy
19:07 - Why numbers can be misleading
21:31 - Consistency vs frequency
21:38 - Discover unproduced podcast
22:18 - How to get clients on linkedin
23:21 - The linkedin profile checklist
24:26 - Who to connect with on linkedin
25:24 - Learning from the right people
26:06 - The 3 content types that build trust
29:29 - Why patience wins
29:59 - The problem with one-off clients
32:36 - Consistency beats posting daily
34:02 - What makes her approach different
35:07 - Why clients keep recommending her
36:56 - Why she takes client work personally
39:56 - Favorite movies and hobbies
43:27 - Favorite books and learning
44:55 - MBA, AI and future goals
46:41 - Learning to appreciate the season
48:21 - Ambition without burnout
49:29 - Brand services and where to find her
50:40 - Final advice for creators
51:20 - Finding purpose in every season
52:42 - First impressions and surprises
55:13 - Outro
Connect with Tomas:
Stan: https://stan.store/Tommen
LinkedIn: https://www.linkedin.com/in/tomasloucky/
Instagram: https://www.instagram.com/thisistommen/
Unproduced:
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More:
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Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
More Than Marketing: The Story Behind Chief Martian Officer | 160: Julius Bieliauskas
2026/07/13
Julius Bieliauskas is a B2B Growth Strategist, Co Founder of Inter Consulting and Inter Pro, and a specialist in personal branding, LinkedIn growth, sales, and AI solutions. Over the past eight years, he has gone from creating videos and running paid advertising campaigns to helping companies build trust, generate leads, and grow through LinkedIn, strategic marketing, and technology. Today, he works with businesses across different markets while building companies focused on branding, lead generation, and AI.
In this episode, Julius shares how a recommendation from his dad led him to LinkedIn, the lessons he learned while building his personal brand, and how one of his clients eventually became his business partner. We discuss trust in the age of AI, attracting clients through LinkedIn, building meaningful relationships, and the mindset behind growing businesses while preparing for his first triathlon. You'll also discover why he's known as a Chief Martian Officer and the unusual hobby that perfectly reflects his belief that standing out is one of the most valuable skills you can develop.Connect with Julius:https://www.linkedin.com/in/julius-bieliauskas/https://www.instagram.com/julius.martian/Timestamps:
00:00 - 3 lessons for building a brand
01:10 - Intro
01:44 - Why he calls himself a martian
03:35 - From videography to marketing
07:36 - Discovering linkedin
09:05 - Building a business on linkedin
11:04 - Reaching the prime minister of nigeria
13:39 - What changed with AI and content
15:33 - The future of AI and linkedin
17:33 - His take on AI today
20:19 - How to get your first clients
21:50 - The fundamentals most people ignore
22:18 - Discover unproduced podcast
22:48 - How to grow your brand on linkedin
23:12 - The biggest asset in your business
23:59 - Why DMs still work
24:36 - Why standing out matters
26:30 - Building companies behind the scenes
28:48 - Turning a client into a business partner
30:33 - The businesses he's building
31:55 - Why he posts in two languages
34:15 - Building authority in your local market
36:17 - Preparing for his first triathlon
37:39 - The power of routines
38:50 - Hobbies beyond business
39:03 - His unusual geography talent
40:28 - Book recommendation
41:23 - Favorite podcasts
42:31 - Where to find julius
43:38 - Future plans and goals
44:44 - Preparing for race day
45:15 - His next big challenge
45:36 - Create more, consume less
46:17 - Final thoughts
47:03 - Outro
Connect with Tomas:
Stan: https://stan.store/Tommen
LinkedIn: https://www.linkedin.com/in/tomasloucky/
Instagram: https://www.instagram.com/thisistommen/
Unproduced:
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YouTube: https://www.youtube.com/@unproducednotes
Spotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIW
More:
Links: https://linktr.ee/produced_by
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Newsletter: https://producednewsletter.substack.com/
The Podcast Club: https://www.linkedin.com/groups/25420030/
Tools & gear that support the show:
Metricool: https://f.mtr.cool/HRJBZK
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Ra Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19
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Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Who Made The Line: Why So Many Ambitious People Feel Behind | 159: Angela Marie D'Antonio
2026/07/06
Angela Marie D'Antonio is an executive coach for neurodivergent founders, keynote speaker, and creator of the Calm Ambition framework. She helps entrepreneurs build businesses around their strengths instead of their deficits while challenging hustle culture, urgency, and unrealistic expectations. Her work is shaped by years of homeschooling her neurodivergent daughters, supporting dyslexic students, and helping founders grow through more human centred and sustainable strategies.
In this episode, Angela shares the pivotal moment that changed how she sees success, pressure, and progress. We discuss authentic LinkedIn growth, balancing ambition with real life, slowing down in a world obsessed with speed, and why quality matters more than quantity. You’ll also hear unexpected stories from Angela’s journey, from working as a midwife in Ireland to becoming an Associate of Cheese.Connect with Angela:https://www.linkedin.com/in/angela-marie-dantonio/https://www.angelamariedantonio.com/https://angela-marie-dantonio.kit.com/calm-ambitionTimestamps:
00:00 – Why hustle culture makes people feel behind
01:09 – Meet Angela Marie D'Antonio
01:55 – Living around the world
02:49 – Why Ireland still feels like home
03:29 – Dreaming of Europe
04:20 – Blue crab and becoming a cheese associate
07:23 – Her favourite cheese
07:56 – Discover Unproduced
08:26 – The moment with her daughter that changed everything
11:34 – Questioning invisible benchmarks
12:16 – Building success at a different pace
14:00 – Coaching founders beyond pressure and burnout
15:28 – Rethinking modern success
18:30 – Why human connection still wins
20:36 – The LinkedIn rebrand coincidence
22:14 – Starting on LinkedIn from zero
24:17 – Leaving old posts online on purpose
25:46 – Human content vs AI content
26:36 – The story behind “50 Before 50”
28:22 – Riding in a driverless car
29:37 – Feeding alligators in Louisiana
30:27 – Visiting fake Germany in Washington
32:30 – Growing on LinkedIn organically
35:00 – Why engagement matters more than followers
37:17 – Consistency beats posting every day
38:15 – Standing out in the AI era
39:24 – Finding your unique edge online
42:40 – Becoming the cheese person on LinkedIn
43:32 – Hiking, gardening, and mountain life
44:26 – Books that shaped her thinking
46:05 – The idea of “enough”
48:25 – Calm Ambition and her upcoming book
50:45 – Building a life you actually enjoy
51:19 – Final thoughts
Connect with Tomas:
Stan: https://stan.store/Tommen
LinkedIn: https://www.linkedin.com/in/tomasloucky/
Instagram: https://www.instagram.com/thisistommen/
Unproduced:
Newsletter: https://unproduced.substack.com
YouTube: https://www.youtube.com/@unproducednotes
Spotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIW
More:
Links: https://linktr.ee/produced_by
Patreon: https://patreon.com/tomasloucky
Newsletter: https://producednewsletter.substack.com/
The Podcast Club: https://www.linkedin.com/groups/25420030/
Tools & gear that support the show:
Metricool: https://f.mtr.cool/HRJBZK
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Ra Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19
JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bf
Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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