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Produced By

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This podcast has
218 episodes
Language
English
Publisher
Tomas Loucky
Explicit
No
Date created
2023/04/26
Latest episode
2026/11/02
Average duration
50 min.
Release period
8 days

Description

Produced By is the podcast for creators, founders and professionals who are serious about showing up online. Each Monday, you’ll hear honest conversations with people growing their audience, building their brand and figuring it out in public. Smart questions, real stories and no fluff. Just practical lessons, creative insight and a reminder that none of us have it all figured out, and that’s what makes it worth listening.

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Building the World’s Largest Sponsorship Platform: Inside the Ambition Behind Faved | 176: Stephen Titus
2026/11/02
Stephen Titus is the Co founder and CEO of Faved, a platform connecting brands with creators for paid sponsorships. After studying engineering and realising it was not the career for him, Stephen started building businesses with his best friend and now co founder. Several failed ideas followed, including Emit, a watch designed to make people more mindful of their time. Those failures taught them to stop building what they thought people wanted and start listening to the problems customers were actually facing. That eventually led to Faved, which today has 30,000 creators on its platform and is strongest across YouTube, Instagram and LinkedIn.Listen to this episode to discover Stephen’s journey from failed startup ideas to finding his place in entrepreneurship and building Faved. We go behind the scenes of the creator economy to explore how influencer sponsorships really work, what brands actually look for in creators, what makes a creator valuable to work with, and where the industry is heading next. You will also hear Stephen’s ambition to build the world’s largest platform for paid creator partnerships, and how he found work that genuinely brings together his curiosity, interests and passion every day.Connect with Stephen:https://www.linkedin.com/in/stephen-titus/https://faved.com/Timestamps:00:00 - Meet Stephen Titus01:03 - From Engineering to Entrepreneurship02:32 - Building a Death Watch04:25 - Why His First Startup Failed07:44 - The Failed Ideas Before Faved10:17 - The Failure That Changed Everything11:27 - Discovering the Brand Deal Problem13:28 - The Rise of the Creator Economy16:41 - The Problem Faved Is Solving22:51 - What Makes Faved Different26:30 - AI vs Human Judgment29:14 - What Brands Look For in Creators33:31 - Why Creator Reliability Matters35:24 - How Brands Scale Creator Marketing39:31 - YouTube, Instagram and LinkedIn42:33 - Finding Unexpected Audiences44:01 - Finding Work You Actually Love46:30 - Life of Pi and Stephen’s Philosophy48:42 - The Big Ambition Behind Faved51:35 - The Story Behind Faved’s Star54:19 - The Future of Creator Marketing Connect with Tomas: Stan: https://stan.store/Tommen LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠ Instagram: https://www.instagram.com/thisistommen/⁠⁠ Unproduced: Newsletter: https://unproduced.substack.com YouTube: https://www.youtube.com/@unproducednotes Spotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIW More: Links: https://linktr.ee/produced_by⁠⁠⁠ Patreon: https://patreon.com/tomasloucky Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠ The Podcast Club: https://www.linkedin.com/groups/25420030/ Tools & gear that support the show: Metricool: https://f.mtr.cool/HRJBZK Favikon: https://www.favikon.com?fpr=tommen Riverside: https://riverside.partnerlinks.io/2752q1ai767z Ra Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bf Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Roaring With Audacity: Building a Personal Brand Before You Feel Ready | 175: Ms. Muthoni Njoroge
2026/10/26
Ms. Muthoni Njoroge, widely known as “The LinkedIn Lioness,” is a multi-award-winning Personal Branding and LinkedIn Expert based in Nairobi, Kenya. She helps consultants, trainers, coaches and subject-matter experts grow their visibility, build standout personal brands and attract opportunities through LinkedIn. After discovering the platform in 2019, Muthoni turned her passion for social media into a full-time career, working with hundreds of clients and training thousands of professionals across more than 20 countries. Tune into this episode to discover Muthoni’s journey from growing up in Kenya to building a LinkedIn audience of nearly 100,000 followers. Learn the story behind “The LinkedIn Lioness,” her approach to LinkedIn growth and content creation, and why storytelling, creativity and audacity have shaped her success. Muthoni also shares how she built her community, uses AI without losing authenticity, and why showing up before you feel ready can unlock unexpected opportunities.Connect with Muthoni:https://www.linkedin.com/in/ms-muthoni-njoroge-the-personal-branding-expert/https://www.youtube.com/@ms.muthoni.njorogehttps://www.muthoninjoroge.com/Timestamps: 00:00 - Coming Up01:11 - Meet the LinkedIn Lioness01:46 - The Story Behind the LinkedIn Lioness03:22 - From Journalism to LinkedIn05:33 - Turning LinkedIn Into a Business08:56 - Building the Personal Branding Academy10:03 - Why Audacity Matters12:14 - Building Confidence and Public Speaking Skills14:38 - Who Should Build a Personal Brand on LinkedIn16:50 - How LinkedIn Has Changed19:24 - The Future of LinkedIn and AI21:52 - How to Grow on LinkedIn23:45 - Turning Trending Topics Into Content25:39 - Creativity, Opinions and Personal Branding27:48 - Building a Research Library for Content29:28 - Creating Consistently Without Burning Out32:29 - Creating LinkedIn Posts With AI34:48 - Preventing Burnout36:12 - The Rise of LinkedIn in Kenya38:48 - Life Outside LinkedIn42:52 - Books for Building an Online Business44:09 - Where to Find Muthoni46:41 - What Muthoni Is Building Next47:53 - Why You Should Start Before You Feel Ready Connect with Tomas: Stan: https://stan.store/Tommen LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠ Instagram: https://www.instagram.com/thisistommen/⁠⁠ Unproduced: Newsletter: https://unproduced.substack.com YouTube: https://www.youtube.com/@unproducednotes Spotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIW More: Links: https://linktr.ee/produced_by⁠⁠⁠ Patreon: https://patreon.com/tomasloucky Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠ The Podcast Club: https://www.linkedin.com/groups/25420030/ Tools & gear that support the show: Metricool: https://f.mtr.cool/HRJBZK Favikon: https://www.favikon.com?fpr=tommen Riverside: https://riverside.partnerlinks.io/2752q1ai767z Ra Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bf Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Why Your Offer Isn’t Selling: Finding the Real Problem Before You Market It | 174: Melissa Campbell Porter
2026/10/19
Melissa Campbell Porter is a business coach and the founder of She’s in Demand™, where she helps female coaches and consultants build stronger offers and turn LinkedIn attention into clients. After years working in financial reporting at a London hedge fund, Melissa took a completely different path into entrepreneurship. Today, she combines her analytical background with business strategy to help clients identify what is actually holding their business back, from their offer and positioning to their content and sales process. Listen to this episode to discover Melissa’s journey from a successful career in hedge funds to building a business of her own, why she decided to walk away, what she tried along the way, and how she eventually built her business on LinkedIn. We explore what makes her offer first approach different, why more content and followers will not fix a weak offer, and why she diagnoses a business before prescribing a solution. You’ll also learn how to build an offer people actually want to buy, identify what is stopping yours from converting, and make the right changes before spending more time trying to market it. Connect with Melissa:https://www.linkedin.com/in/melissa-c-porter/ Timestamps: 00:00 - Why Your Content Isn’t Converting 01:11 - Meet Melissa Campbell Porter 01:29 - From Hedge Funds to Entrepreneurship 05:09 - How Mel Grew Quickly on LinkedIn 06:06 - Diagnose Your Business Before Fixing Your Content 07:56 - What Actually Makes Your Offer Different 09:18 - Why Your Offer Isn’t Selling 10:49 - Marketing vs. Sales: Why You Need Both 12:25 - Why Your Offer Should Come First 14:19 - Why More Followers Don’t Mean More Clients 15:52 - Why People Like Your Content But Don’t Buy 17:31 - Coaching, Strategy & Taking Action 20:56 - Burnout, Overworking & Choosing Better Clients 27:06 - Why You Don’t Know Your Ideal Client Well Enough 31:52 - How to Find Your First Clients 34:41 - How Mel Grew From Zero on LinkedIn 37:04 - Cold DMs, Comments & Building Relationships 39:29 - Stop Comparing Yourself to LinkedIn Success Stories 41:23 - Why There’s No Magic Growth Strategy 41:50 - Life in Ibiza, Horse Riding & Switching Off 44:53 - Mel’s Book Recommendation 45:27 - Where to Find Mel 46:17 - The Compound Content Strategy 47:57 - Why AI Comments Destroy Trust 50:47 - The Pieces Behind a Successful Business Connect with Tomas: Stan: https://stan.store/Tommen LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠ Instagram: https://www.instagram.com/thisistommen/⁠⁠ Unproduced: Newsletter: https://unproduced.substack.com YouTube: https://www.youtube.com/@unproducednotes Spotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIW More: Links: https://linktr.ee/produced_by⁠⁠⁠ Patreon: https://patreon.com/tomasloucky Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠ The Podcast Club: https://www.linkedin.com/groups/25420030/ Tools & gear that support the show: Metricool: https://f.mtr.cool/HRJBZK Favikon: https://www.favikon.com?fpr=tommen Riverside: https://riverside.partnerlinks.io/2752q1ai767z Ra Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bf Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Stop Blending In on LinkedIn: Build a Personal Brand People Remember | 173: Arthur Larrive
2026/10/12
Arthur Larrive is a personal branding strategist helping founders build visibility on LinkedIn through organic content. Before posting consistently on his own account, Arthur spent around two years studying LinkedIn, experimenting with content and writing for others through his work and side projects. When he finally started posting in March 2026, that preparation helped him grow quickly and turn his background in marketing, writing and content creation into a business helping founders build their personal brands. Listen to this episode to discover Arthur’s approach to LinkedIn growth, why beginners should not simply copy the platform’s biggest creators, and what he has learned about content strategy, niching down, consistency and experimentation. Arthur also shares the mindset behind his journey, from staying curious and constantly learning to building genuine connections and exploring new opportunities. From leaving France for Sydney, Australia, to building a new career and growing his personal brand, this is a conversation about LinkedIn, personal branding and creating opportunities by putting yourself out there. Connect with Arthur:https://www.linkedin.com/in/arthur-larrive-neel/ Timestamps: 00:00 - Why Niching Down Matters 01:10 - Meet Arthur Larrive Neel 02:31 - Why It Is Never Too Late to Start 04:21 - Discovering the Potential of LinkedIn 05:49 - Learning LinkedIn Before Posting 08:58 - What Actually Helps You Grow on LinkedIn 12:54 - Experimenting With Different Content Formats 18:28 - How Arthur Finds Content Ideas 19:49 - How Often Should You Post on LinkedIn? 22:43 - Who Arthur Helps With Personal Branding 23:41 - How Far Should You Niche Down? 28:15 - Turning LinkedIn Content Into Clients 29:37 - How to Make Your Personal Brand Stand Out 33:24 - Working With the Right Clients 36:11 - Why Arthur Gave Up on His SaaS Project 38:26 - Why Arthur Moved From France to Australia 42:00 - Curiosity and Constant Learning 44:40 - Why Arthur Prefers YouTube Over Books 45:51 - Arthur’s First YouTube Channel 47:36 - What Arthur Is Building Next 49:01 - Why He Is Focused Only on LinkedIn 50:02 - Final Thoughts Connect with Tomas: Stan: https://stan.store/Tommen LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠ Instagram: https://www.instagram.com/thisistommen/⁠⁠ Unproduced: Newsletter: https://unproduced.substack.com YouTube: https://www.youtube.com/@unproducednotes Spotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIW More: Links: https://linktr.ee/produced_by⁠⁠⁠ Patreon: https://patreon.com/tomasloucky Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠ The Podcast Club: https://www.linkedin.com/groups/25420030/ Tools & gear that support the show: Metricool: https://f.mtr.cool/HRJBZK Favikon: https://www.favikon.com?fpr=tommen Riverside: https://riverside.partnerlinks.io/2752q1ai767z Ra Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bf Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Why He Started Stepsero: Turning Personal Struggles Into Meaningful Conversations | 172: Matteo Casini
2026/10/05
Matteo Casini is a partnerships and business development professional and the host of the Stepsero Podcast. After studying across Italy, the UK and Belgium, he eventually moved to Berlin, where he built a career across tech, sales and partnerships. Matteo created Stepsero during a period when he was experiencing stress and anxiety. Today, with more than 100 episodes published, the podcast explores the complexities of modern work and the challenges people face within it. Listen to this episode to discover Matteo’s journey of moving abroad, finding his place in a new country and building a community in Berlin. We explore why he started Stepsero, how it evolved from conversations about mental well being into a broader exploration of modern work, and where he hopes to take it next. Matteo also shares the reality behind building a podcast, his perspective on AI and why he believes genuine human connection could become even more valuable in an increasingly digital world. Connect with Matteo:https://www.linkedin.com/in/matteocasini1988/https://stepsero.com/https://open.spotify.com/show/0UF90EPdKGgK4ia3sHcw4n?si=7119435ece4f491ehttps://www.youtube.com/@stepseropodcast Timestamps: 00:00 - Why Matteo Started Stepsero 01:11 - Meet Matteo Casini 02:05 - Languages & International Background 02:41 - Studying & Living Abroad 05:36 - Finding His Career Path 07:49 - Building a Life in Berlin 09:31 - The Reality of Moving Abroad 10:18 - Finding Community Through Football 10:47 - What University Doesn’t Prepare You For 15:27 - Career in Tech, Sales & Business Development 17:55 - The Story Behind Stepsero 18:39 - Stress, Anxiety & Mental Wellbeing 19:55 - What the Name Stepsero Means 20:24 - From Mental Wellbeing to Modern Work 23:46 - How Podcasting Has Changed Since 2020 27:03 - AI & the Future of Podcasting 30:08 - Why Video Matters for Podcasts 33:13 - The Return of Human Connection 35:55 - Matteo’s Favourite Podcasts 38:22 - The Reality Behind Growing a Podcast 40:12 - The Future of Stepsero 42:44 - Having Difficult Conversations About Wellbeing 46:02 - Why Impact Matters More Than Followers 47:24 - Football, Reading & Life Outside Work 50:21 - Matteo’s Book Recommendations 51:48 - Could Stepsero Become a Book? 53:16 - Matteo’s Dream Podcast Guests 55:14 - Where to Find Matteo & Stepsero 56:14 - Career Plans, Drawing & Jiu-Jitsu 59:18 - Final Thoughts Connect with Tomas: Stan: https://stan.store/Tommen LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠ Instagram: https://www.instagram.com/thisistommen/⁠⁠ Unproduced: Newsletter: https://unproduced.substack.com YouTube: https://www.youtube.com/@unproducednotes Spotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIW More: Links: https://linktr.ee/produced_by⁠⁠⁠ Patreon: https://patreon.com/tomasloucky Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠ The Podcast Club: https://www.linkedin.com/groups/25420030/ Tools & gear that support the show: Metricool: https://f.mtr.cool/HRJBZK Favikon: https://www.favikon.com?fpr=tommen Riverside: https://riverside.partnerlinks.io/2752q1ai767z Ra Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bf Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The Story Behind noticed.: Building More Than Just A LinkedIn Agency | 171: Niall Ratcliffe
2026/09/28
Niall Ratcliffe is the CEO and co-founder of noticed., the UK's leading LinkedIn agency. After recognising the opportunity LinkedIn presented before most businesses had fully embraced it, he quit his job to build an agency with his brother from the ground up. Today, noticed. works with some of Europe's fastest-growing companies and global brands, including the NHS and Ocean Beach, helping them generate leads, build authority, and grow through LinkedIn while scaling the business to over £1M ARR. In this episode, Niall shares his journey from university and his first marketing role to building one of the UK's fastest-growing LinkedIn agencies. We discuss the realities of starting a business, hitting a £100k run rate in just 11 days, why sustainable growth comes from consistently doing the small things, and how they earned the trust of major brands. We also explore how LinkedIn has evolved, where it's heading next, and Niall's practical advice for finding clients, standing out in your career, and spotting opportunities before everyone else. Connect with Niall:https://www.linkedin.com/in/niall-ratcliffe/https://www.niallratcliffe.com/https://www.noticed.co/ Timestamps: 00:00 - Why business success takes longer than you think 01:11 - Meet Niall Ratcliffe 01:45 - From economics to marketing 04:15 - The moment he knew he wanted his own agency 06:01 - £100K in 11 days 09:15 - How he spotted the LinkedIn opportunity 13:30 - LinkedIn then vs LinkedIn now 18:40 - Is it too late to start on LinkedIn? 19:35 - Why people misunderstand LinkedIn 21:33 - How to stand out in today's job market 24:49 - How to get your first clients 28:16 - The client he'd love to work with 29:05 - The inspiration behind noticed. 31:10 - Running, jiu-jitsu & life outside business 34:00 - Books that changed how he thinks 36:03 - The future of LinkedIn 37:28 - How noticed. got its name 39:30 - Why LinkedIn is still the biggest opportunity Connect with Tomas: Stan: https://stan.store/Tommen LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠ Instagram: https://www.instagram.com/thisistommen/⁠⁠ Unproduced: Newsletter: https://unproduced.substack.com YouTube: https://www.youtube.com/@unproducednotes Spotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIW More: Links: https://linktr.ee/produced_by⁠⁠⁠ Patreon: https://patreon.com/tomasloucky Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠ The Podcast Club: https://www.linkedin.com/groups/25420030/ Tools & gear that support the show: Metricool: https://f.mtr.cool/HRJBZK Favikon: https://www.favikon.com?fpr=tommen Riverside: https://riverside.partnerlinks.io/2752q1ai767z Ra Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bf Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
More Than LinkedIn: Building a Reputation People Remember | 170: Blessing Ikpia
2026/09/21
Blessing Ikpia is a Growth Marketer, Co Founder of Elite Global AI, Founder of AI Women Rising and the creator behind the personal brand "Your LinkedIn Big Sister". In just over a year, she has built a LinkedIn community of more than 100,000 followers while helping AI and tech companies grow through marketing, community building and education. Alongside her work, she is passionate about creating opportunities for young professionals and empowering more women to build careers in AI. In this episode, Blessing shares her journey from studying healthcare to building a career in marketing, why lifelong learning remains one of her biggest priorities and how thinking long term has shaped both her personal and professional life. We also discuss the mindset behind growing a LinkedIn community of more than 100,000 followers, the importance of finding your own approach through experimentation and why consistency, building genuine relationships and creating value for others have been the foundations of her growth. Connect with Blessing:https://www.linkedin.com/in/blessingikpia/https://www.instagram.com/blessing_ikpia/https://www.tiktok.com/@your_linkedinbigsister Timestamps:  00:00 - Why education still matters 01:11 - Meet Blessing Ikpia 02:01 - The journey to 100,000 LinkedIn followers 03:07 - Becoming "Your LinkedIn Big Sister" 04:05 - Her journey from medicine to business 08:14 - Why she still invests in education 09:38 - Delegation and balancing multiple priorities 11:06 - Why she chose LinkedIn 13:26 - Trial and error behind her growth 15:27 - Her LinkedIn content strategy 17:05 - Her best advice for growing on LinkedIn 18:30 - How to build a loyal community 21:06 - Life outside LinkedIn 22:00 - Books that shaped her thinking 23:11 - Future plans and her mentorship programme 24:34 - Where to find Blessing 25:05 - Her final message 25:42 - How to pronounce Tomas Loucky 26:17 - Closing remarks Connect with Tomas: Stan: https://stan.store/Tommen LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠ Instagram: https://www.instagram.com/thisistommen/⁠⁠ Unproduced: Newsletter: https://unproduced.substack.com YouTube: https://www.youtube.com/@unproducednotes Spotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIW More: Links: https://linktr.ee/produced_by⁠⁠⁠ Patreon: https://patreon.com/tomasloucky Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠ The Podcast Club: https://www.linkedin.com/groups/25420030/ Tools & gear that support the show: Metricool: https://f.mtr.cool/HRJBZK Favikon: https://www.favikon.com?fpr=tommen Riverside: https://riverside.partnerlinks.io/2752q1ai767z Ra Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bf Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
From Linguistics to LinkedIn: How Words Shape Strong Personal Brands | 169: Syed Attaullah Shah
2026/09/14
Syed Attaullah Shah is a LinkedIn Ghostwriter and Personal Branding Strategist who helps founders and executives build an authentic online presence that attracts inbound clients. A Gold Medalist in English Linguistics, Syed combines his understanding of language, psychology and personal branding to help business leaders communicate with clarity, build trust and grow through LinkedIn. After turning away from the security of a traditional career, he focused on mastering one platform and has since helped founders build brands that attract meaningful opportunities through content.In this episode, discover Syed’s journey from studying English in a community where that path was far from conventional to earning a Gold Medal in English Linguistics and building an international business through LinkedIn. We discuss how he discovered personal branding, why authenticity matters more than ever in the age of AI, and how founders can build a brand that stands out by embracing their own voice instead of chasing shortcuts. Syed also shares practical lessons on ghostwriting, consistency, strategy, turning content into inbound opportunities, balancing ambition with family life, and why continuous learning has been one of the biggest drivers of his success.Connect with Syed:https://www.linkedin.com/in/syedattaullah96/https://www.instagram.com/syedattaullahshah96/Timestamps:00:00 - Why authenticity wins in the age of AI01:10 - Meet Syed Attaullah Shah03:03 - The journey to a gold medal in English08:30 - From poetry to professional writing09:55 - How Syed discovered LinkedIn10:43 - From SEO to personal branding12:07 - When LinkedIn became a real business14:11 - How to attract your first client15:49 - How to grow your personal brand16:05 - The 3 pillars of LinkedIn growth20:48 - Why authentic engagement matters21:28 - The problem with AI-generated comments23:54 - The biggest profile mistakes founders make27:02 - Why your profile matters more than your content28:25 - The psychology behind a strong LinkedIn profile32:05 - How to build recognisable branding35:17 - Choosing the right clients37:19 - Life and hobbies outside LinkedIn38:44 - Syed’s LinkedIn playbook41:35 - How Syed keeps learning42:23 - Balancing business and family44:08 - Where to find Syed46:19 - Final advice for building a personal brand49:50 - Closing thoughts Connect with Tomas: Stan: https://stan.store/Tommen LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠ Instagram: https://www.instagram.com/thisistommen/⁠⁠ Unproduced: Newsletter: https://unproduced.substack.com YouTube: https://www.youtube.com/@unproducednotes Spotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIW More: Links: https://linktr.ee/produced_by⁠⁠⁠ Patreon: https://patreon.com/tomasloucky Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠ The Podcast Club: https://www.linkedin.com/groups/25420030/ Tools & gear that support the show: Metricool: https://f.mtr.cool/HRJBZK Favikon: https://www.favikon.com?fpr=tommen Riverside: https://riverside.partnerlinks.io/2752q1ai767z Ra Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bf Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The Life Behind the Business: The Part Success Never Shows | 168: Molly Stovold
2026/09/07
Molly Stovold is the founder and CEO of Sitting Pretty Agency, a done for you LinkedIn inbound marketing agency helping founders and experts build personal brands that attract trust, leads, and clients. After starting with just 150 LinkedIn connections, Molly used her background in copywriting, SEO, and inbound marketing to grow her own brand and build an agency that reached a $600,000 annual run rate within seven months. She is now working towards scaling Sitting Pretty to one million dollars in annual recurring revenue. Listen to this episode to discover Molly’s journey from working with Greenpeace in Chile to building a yoga retreat in Sri Lanka, being forced to close it during COVID, and rebuilding her career in marketing. She shares how her partner’s proposal made her reconsider the life she was creating, why she chose LinkedIn to build her personal brand, and how she approaches content, growth, and algorithm research. Molly also discusses scaling an ambitious agency while staying present as a mother and wife, alongside her love of surfing. Connect with Molly:https://www.linkedin.com/in/molly-stovold/https://www.instagram.com/mollystovold/https://sittingprettyagency.com/ Timestamps: 00:00 - Biggest LinkedIn mistakes 01:11 - Introduction 01:22 - Meet Molly Stovold 01:40 - Working at Greenpeace in Chile 03:07 - The reality of NGO work 04:16 - Growing up in Spain and moving to Chile 05:08 - Building a yoga business in Sri Lanka 06:08 - Losing everything during COVID 08:07 - Learning marketing & quadrupling her salary 09:49 - Building a personal brand on LinkedIn 14:56 - Why LinkedIn over Instagram? 16:33 - How to grow on LinkedIn 21:43 - How Molly researches LinkedIn updates 23:36 - LinkedIn Lunatics & online negativity 25:28 - The story behind Sitting Pretty 27:06 - Building a million-dollar agency 30:22 - What makes Sitting Pretty different? 33:41 - Common LinkedIn mistakes 36:28 - The future of LinkedIn 39:27 - Surfing, Bali & life outside work 40:55 - Book recommendations 43:00 - Managing business and family 45:05 - Where to find Molly 45:43 - Scaling to $1M ARR 46:29 - Final advice on building your personal brand 48:04 - Outro Connect with Tomas: Stan: https://stan.store/Tommen LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠ Instagram: https://www.instagram.com/thisistommen/⁠⁠ Unproduced: Newsletter: https://unproduced.substack.com YouTube: https://www.youtube.com/@unproducednotes Spotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIW More: Links: https://linktr.ee/produced_by⁠⁠⁠ Patreon: https://patreon.com/tomasloucky Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠ The Podcast Club: https://www.linkedin.com/groups/25420030/ Tools & gear that support the show: Metricool: https://f.mtr.cool/HRJBZK Favikon: https://www.favikon.com?fpr=tommen Riverside: https://riverside.partnerlinks.io/2752q1ai767z Ra Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bf Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Beyond Networking: Where Meaningful Opportunities Begin | 167: Gil Petersil
2026/08/31
Gil Petersil is a serial entrepreneur, global speaker, and networking expert who has spent more than two decades helping entrepreneurs and leaders build meaningful relationships that create lasting opportunities. Having lived in seven countries and spoken at more than 1,000 events around the world, Gil has developed a unique approach to networking that blends strategy with genuine human connection. Through his work as the Co Founder and Chief Visionary Officer of ChaTea, he continues to help people strengthen relationships, create valuable partnerships, and build thriving communities. In this episode, Gil shares the experiences that shaped his purpose and explains what being a master connector means to him. If you have ever thought networking was awkward, transactional, or simply not for you, this conversation may completely change your perspective. Gil offers practical advice for building authentic relationships, creating meaningful opportunities, and developing a mindset that has helped him build multiple businesses, make a global impact, and work alongside Tony Robbins while staying true to his values. Connect with Gil:https://www.linkedin.com/in/gilpetersil/https://gilpetersil.com/ Timestamps: 00:00 - Why everyone is scared of networking 01:11 - Introduction 01:35 - Meet Gil Petersil 03:41 - How Gil discovered his purpose 06:28 - How to start networking 08:25 - Why you should audit your networking skills 10:09 - Why networking feels so scary 11:20 - Why networking is a skill you can learn 12:41 - Can anyone become a master networker? 13:45 - The mindset of a lifelong networking student 15:18 - Curiosity and hospitality 16:28 - Connecting, disconnecting and reconnecting 18:03 - How Gil started working with Tony Robbins 23:43 - Adapting through COVID and change 25:33 - Managing multiple businesses and family life 29:17 - Tea, nature and the ChaTea movement 33:01 - How to connect with Gil 35:20 - What's next for Gil 38:10 - Final advice and collaboration opportunities Connect with Tomas: Stan: https://stan.store/Tommen LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠ Instagram: https://www.instagram.com/thisistommen/⁠⁠ Unproduced: Newsletter: https://unproduced.substack.com YouTube: https://www.youtube.com/@unproducednotes Spotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIW More: Links: https://linktr.ee/produced_by⁠⁠⁠ Patreon: https://patreon.com/tomasloucky Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠ The Podcast Club: https://www.linkedin.com/groups/25420030/ Tools & gear that support the show: Metricool: https://f.mtr.cool/HRJBZK Favikon: https://www.favikon.com?fpr=tommen Riverside: https://riverside.partnerlinks.io/2752q1ai767z Ra Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bf Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Freedom by Design: Building Life on Your Terms | 166: Jane Kisnica
2026/08/24
This episode is supported by Indy, an all-in-one platform that helps freelancers and small business owners manage invoices, payments, contracts, proposals, projects and client work in one place. Produced By community members can get 1 year of Indy Pro for $35, 80% OFF the regular $225 value. Use promo code TOMAS082026 to claim the offer here: https://weareindy.com/app/launchpad?signup=force&checkout=true&promo=TOMAS082026&pkg=annual Jane Kisnica is a freelance graphic designer and visual branding expert. Known on LinkedIn as “The Creative Assassin,” she helps businesses elevate their visual identity through standout branding, websites, and creative assets that capture attention and build trust. With her bold design style, authentic storytelling, and unapologetic personality, Jane has built a personal brand that is as memorable as the work she creates. In this episode, Jane shares how she went from an unfulfilling corporate marketing career to building a successful freelance design business on her own terms. We explore why she chose lifestyle over simply following her passion, how she built her personal brand while still working full time, why LinkedIn changed the direction of her career, and how embracing her authentic voice has helped her stand out, attract clients, and create a career around the lifestyle she genuinely enjoys. Connect with Jane:https://www.linkedin.com/in/jane-kisnica-graphic-designerhttps://www.janekisnica.com/ Timestamps:  00:00 - Introduction 01:11 - Meet the Creative assassin 02:04 - The story behind the name 02:54 - Finding your own voice 03:40 - Introversion isn't what you think 06:07 - Introverts vs extroverts 07:20 - Handling hate on LinkedIn 09:14 - Why negative comments can help 10:28 - Why she left corporate life 13:03 - Realising she hated 90% of her job 14:29 - Choosing freedom over comfort 15:38 - Why Instagram failed 17:55 - Discovering LinkedIn 18:36 - Finding her voice on LinkedIn 20:44 - Landing the first client 22:07 - Quitting her corporate job 24:20 - Building a business while working full time 27:03 - How to actually get clients 28:51 - Working for free to build trust 30:10 - How vulnerability attracted clients 33:05 - Why relationships beat portfolios 34:34 - Canva vs Figma without the ego 36:34 - Why clients come before designer ego 39:43 - Working with the tools clients want 40:04 - Life in Thailand 43:24 - Places she still wants to visit 46:24 - Books, reading and switching off 50:40 - What's next for Jane? 52:05 - From Banner queen to websites 53:35 - Final advice for creators Connect with Tomas: Stan: https://stan.store/Tommen LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠ Instagram: https://www.instagram.com/thisistommen/⁠⁠ Unproduced: Newsletter: https://unproduced.substack.com YouTube: https://www.youtube.com/@unproducednotes Spotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIW More: Links: https://linktr.ee/produced_by⁠⁠⁠ Patreon: https://patreon.com/tomasloucky Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠ The Podcast Club: https://www.linkedin.com/groups/25420030/ Tools & gear that support the show: Metricool: https://f.mtr.cool/HRJBZK Favikon: https://www.favikon.com?fpr=tommen Riverside: https://riverside.partnerlinks.io/2752q1ai767z Ra Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bf Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Thinking Beyond Today: Building With Curiosity in a Changing World | 165: Pete Sena
2026/08/17
Sakshi Sureka is a marketing professional, LinkedIn creator, and Paid Social Specialist at WPP Media. Originally from Kolkata, India, she moved to the UK to study Marketing after changing direction from science and economics. Along the way, she navigated the challenges of building a career as an international student while documenting her journey online. She shares practical insights on personal branding, content creation, marketing, and career growth with a LinkedIn community of more than 15,000 people. In this episode, Sakshi shares how moving from India to the UK changed her life, why building a personal brand on LinkedIn became one of her biggest career advantages, and what she learned while trying to break into the marketing industry during one of the toughest job markets for graduates. We also explore LinkedIn growth, storytelling, networking, content creation, and practical ways to stay consistent, build genuine relationships, and create career opportunities through authentic personal branding. Connect with Pete:https://www.linkedin.com/in/petersena/https://petesena.substack.com/https://www.petesena.com/ Timestamps:  00:00 - Why everyone is afraid of AI 01:11 - Meet Pete Sena 01:31 - Learning to code as a kid 03:10 - Wanting a creative career 03:41 - Starting a business at 19 04:19 - Business advice after 20 years 06:44 - Finding your own ikigai 07:08 - Why showing up every day matters 08:36 - Thinking like a futurist 10:35 - Pete's vision for the future of AI 12:17 - AI agents and personalized assistants 15:45 - The opportunities and risks of AI 17:04 - How Pete keeps up with everything 18:59 - Curiosity, innovation and lifelong learning 20:30 - The importance of mindset 21:51 - Building multiple businesses 23:42 - Helping companies adopt AI 26:30 - Is it too late to start with AI 29:07 - Should you be afraid of AI 30:52 - A quote everyone should remember 31:10 - Why Pete paused podcasting 32:43 - Pete's dream podcast guests 34:02 - Lessons from top entrepreneurs 36:15 - Life outside of work 37:39 - Pete's meditation routine 40:13 - Books that shaped Pete's thinking 41:51 - Writing his first book 42:58 - Where to find Pete 43:48 - Final thoughts Connect with Tomas: Stan: https://stan.store/Tommen LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠ Instagram: https://www.instagram.com/thisistommen/⁠⁠ Unproduced: Newsletter: https://unproduced.substack.com YouTube: https://www.youtube.com/@unproducednotes Spotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIW More: Links: https://linktr.ee/produced_by⁠⁠⁠ Patreon: https://patreon.com/tomasloucky Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠ The Podcast Club: https://www.linkedin.com/groups/25420030/ Tools & gear that support the show: Metricool: https://f.mtr.cool/HRJBZK Favikon: https://www.favikon.com?fpr=tommen Riverside: https://riverside.partnerlinks.io/2752q1ai767z Ra Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bf Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Where Creativity Meets Data: Finding Your Place in Marketing | 164: Sakshi Sureka
2026/08/10
Sakshi Sureka is a marketing professional, LinkedIn creator, and Paid Social Specialist at WPP Media. Originally from Kolkata, India, she moved to the UK to study Marketing after changing direction from science and economics. Along the way, she navigated the challenges of building a career as an international student while documenting her journey online. She shares practical insights on personal branding, content creation, marketing, and career growth with a LinkedIn community of more than 15,000 people. In this episode, Sakshi shares how moving from India to the UK changed her life, why building a personal brand on LinkedIn became one of her biggest career advantages, and what she learned while trying to break into the marketing industry during one of the toughest job markets for graduates. We also explore LinkedIn growth, storytelling, networking, content creation, and practical ways to stay consistent, build genuine relationships, and create career opportunities through authentic personal branding. Connect with Sakshi:https://www.linkedin.com/in/sakshi-sureka/https://vizzy.com/@sakshisureka Timestamps: 00:00 - Why everyone has a story to tell 01:10 - Introduction 01:52 - Who is Sakshi Sureka? 02:48 - From science to marketing 03:31 - Moving from India to the UK 04:48 - Student life at the University of Leeds 05:17 - Working night shifts at McDonald's 05:49 - Why she chose the UK 07:36 - The pressure of studying abroad 09:18 - First impressions of the UK 09:46 - Studying with people from around the world 11:05 - What McDonald's taught her 11:56 - The reality of job hunting after university 13:10 - Why every job teaches valuable skills 15:01 - Searching for her first marketing job 17:46 - Protecting your mental and physical health 19:22 - Career advice for students and graduates 20:25 - Why everyone should build a personal brand 21:46 - AI and the future of marketing 23:20 - Why she started posting on LinkedIn 24:49 - How sharing her journey created opportunities 25:51 - Building a community, not chasing followers 27:19 - Why quality beats quantity on LinkedIn 30:53 - How to grow on LinkedIn 31:19 - Why storytelling beats generic advice 33:58 - Show up as yourself, not a LinkedIn guru 34:52 - Building relationships instead of cold DMs 36:40 - Why thoughtful comments matter 38:53 - "My job is too boring for LinkedIn" 40:42 - Finding stories in everyday life 42:25 - Hobbies outside of work 43:28 - Why she loves cooking 46:02 - Atomic Habits and building consistency 47:48 - Favourite podcasts 49:05 - Helping young professionals build their careers 50:48 - Meeting Kamiya through LinkedIn 52:49 - Goals for the future 54:50 - One final piece of advice 57:03 - Outro Connect with Tomas: Stan: https://stan.store/Tommen LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠ Instagram: https://www.instagram.com/thisistommen/⁠⁠ Unproduced: Newsletter: https://unproduced.substack.com YouTube: https://www.youtube.com/@unproducednotes Spotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIW More: Links: https://linktr.ee/produced_by⁠⁠⁠ Patreon: https://patreon.com/tomasloucky Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠ The Podcast Club: https://www.linkedin.com/groups/25420030/ Tools & gear that support the show: Metricool: https://f.mtr.cool/HRJBZK Favikon: https://www.favikon.com?fpr=tommen Riverside: https://riverside.partnerlinks.io/2752q1ai767z Ra Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bf Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The Storytold Method: Turning Stories Into Authority | 163: Jack Dyer
2026/08/03
Jack Dyer is the Authority Architect and CEO of Storytold™️. Storytold helps founders, CEOs and business owners turn LinkedIn into a trust-building, lead-generating platform. With a background in design, UX and brand communication, Jack helps leaders find their voice, tell better stories, and build authority online without becoming full-time content creators. In this episode, Jack shares how he went from working as a designer in a 9-to-5 to building Storytold. He talks about discovering LinkedIn, posting every day even when nobody cared, and growing from 740 followers to nearly 58,000. We also discuss real authenticity online, leading a team, ambition, sacrifice, creativity, and creating a business with intention. Connect with Jack:https://www.linkedin.com/in/jackjddyer/https://www.storytold.co.uk/ Timestamps: 00:00 - Why storytelling builds trust and authority 01:17 - Welcome to the episode 01:25 - Meet Jack Dyer, Authority Architect and CEO of Storytold 02:24 - Why being different helps you stand out 03:17 - Finding stories in everyday life 05:07 - How Storytold helps founders build authority 07:00 - Storytelling, branding and using AI the right way 09:39 - Authenticity, integrity and building trust 11:32 - From graphic designer to founder 14:16 - Selling apples and discovering entrepreneurship 15:53 - Why Jack founded Storytold 18:17 - Why LinkedIn is different from every other platform 20:24 - Starting on LinkedIn from scratch 21:09 - What Jack's first LinkedIn posts looked like 22:18 - Learning LinkedIn while working a 9 to 5 23:27 - Why consistency beats perfection 25:34 - Building Storytold and growing a team 26:51 - Setting goals and creating a long term vision 28:35 - Leadership, company culture and work life balance 31:32 - Investing in your future self 32:15 - Wearing every hat as a startup founder 35:15 - Go karting, swimming and switching off 37:52 - Jiu Jitsu, hobbies and switching off 38:28 - Books, Firefly and storytelling inspiration 41:31 - The story behind Jack's dancing man branding 44:36 - Future ambitions for Storytold 46:25 - How to stand out by being yourself online 48:05 - Final thoughts and where to find Jack Connect with Tomas: Stan: https://stan.store/Tommen LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠ Instagram: https://www.instagram.com/thisistommen/⁠⁠ Unproduced: Newsletter: https://unproduced.substack.com YouTube: https://www.youtube.com/@unproducednotes Spotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIW More: Links: https://linktr.ee/produced_by⁠⁠⁠ Patreon: https://patreon.com/tomasloucky Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠ The Podcast Club: https://www.linkedin.com/groups/25420030/ Tools & gear that support the show: Metricool: https://f.mtr.cool/HRJBZK Favikon: https://www.favikon.com?fpr=tommen Riverside: https://riverside.partnerlinks.io/2752q1ai767z Ra Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bf Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The Authority You Earned Offline: Turning Reputation Into LinkedIn Visibility | 162: Martina Kikic
2026/07/27
Martina Kikic is the Founder and CEO of The Peace OS. She is a LinkedIn Authority Advisor for senior leaders, founders, and C-suite executives. Based in Dubai, she helps people turn the reputation they have already earned offline into a clear, trusted, and visible LinkedIn presence. Not through empty numbers, generic content, or performing for the platform, but through clarity, positioning, trust, and authority that already exists. In this episode, Martina shares how she started on LinkedIn with no network, found her voice, changed her niche, and built a business around helping others become easier to find online. We talk about LinkedIn psychology, why generic content does not build trust, the mission behind The Peace OS, and what it means to show up without losing yourself. Connect with Martina:https://www.linkedin.com/in/martina-kikic/https://thepeaceos.com/https://martinanewsletter.kit.com/ Timestamps: 00:00 - Why safe content makes you forgettable 01:11 - Welcome to the episode 01:25 - Meet Martina Kikic 02:05 - Dubai, job rejections, and discovering LinkedIn 05:59 - Starting on LinkedIn in 2024 06:17 - Changing her niche and finding momentum 08:10 - Building a network without open doors 09:31 - Why viral content is not the goal 11:10 - Why LinkedIn is a networking app 12:56 - Fear, posting, and playing it safe 15:44 - Why generic AI content does not build trust 18:13 - Finding your voice and standing out 20:28 - Writing like you are talking to a friend 22:53 - Finding clients on LinkedIn 23:38 - Why your profile needs clear positioning 25:07 - Teaching LinkedIn who you serve 27:35 - Commenting, trust, and better outreach 29:55 - Why visual identity matters 30:49 - The meaning behind The Peace OS 37:59 - Peace, workplaces, and breaking the cycle of hurt 41:31 - Being friends with your competitors 44:46 - Prayer, walking, and finding peace offline 47:17 - Books, psychology, and true stories 48:17 - Martina’s movie recommendation 49:17 - How to work with Martina 51:28 - Final advice: be kind and build your visibility 53:38 - Closing thoughts Connect with Tomas: Stan: https://stan.store/Tommen LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠ Instagram: https://www.instagram.com/thisistommen/⁠⁠ Unproduced: Newsletter: https://unproduced.substack.com YouTube: https://www.youtube.com/@unproducednotes Spotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIW More: Links: https://linktr.ee/produced_by⁠⁠⁠ Patreon: https://patreon.com/tomasloucky Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠ The Podcast Club: https://www.linkedin.com/groups/25420030/ Tools & gear that support the show: Metricool: https://f.mtr.cool/HRJBZK Favikon: https://www.favikon.com?fpr=tommen Riverside: https://riverside.partnerlinks.io/2752q1ai767z Ra Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bf Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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