Advertise on podcast: Transform My Dance Studio – The Podcast For Dance Studio Owners

Is there a missing piece in your dance studio business that's holding everything else back? Maybe it's the right team member, clearer financial information, better systems, or simply the courage to make a difficult decision. In this special episode of the Transform My Dance Studio Podcast, we're revisiting one of our favourite talks from Craig Burns, Inner Circle Mastery Executive Coach, who brings over a decade of coaching experience, including five years working specifically with dance studio owners and hundreds of hours of one-on-one coaching conversations. Through a powerful personal story and an interactive puzzle exercise, Craig explores how the pieces of our businesses and lives fit together, and why some pieces simply don't belong. His message is a reminder that building a successful studio requires clarity, the right information, and the willingness to stop forcing solutions that aren't working. What You'll Learn: How to identify the missing information, conversations, data, or processes that could be holding your studio back. Why making business decisions without all the facts can lead to costly mistakes. How searching for the perfect team member might be distracting you from the bigger picture. Why copying another studio's strategies doesn't necessarily mean they'll work for yours. How to recognize when a person, process, or strategy isn't the right fit. Why understanding your own business vision is essential to making the right decisions. How to approach business challenges piece by piece instead of trying to solve everything at once. Why letting go of the wrong pieces can help your studio move forward. We hope this episode will encourage you to take a closer look at the pieces of your business and recognize which ones you still need to find. Join our growing community of people just like you inside our free Facebook group. Click here to join!  Follow The Dance Studio Owners Association:  Instagram: @dancestudioownersassociation | TikTok: @dsoaofficial | Facebook: @dancestudioownersassociation

Your recreational dancers may only spend 45 minutes a week inside your studio, but are you creating an experience that makes them feel like they truly belong there? In this episode of the Transform My Dance Studio Podcast, we're re-sharing a jam-packed talk from DSOA CEO of the Year and Studio Growth Coach Sharon Uyar. Sharon breaks down how she's built a thriving recreational program by focusing on five key areas: studio culture, customer service, marketing, engagement, and convenience. From making families feel seen to rethinking schedules, communication, community events, and even the traditional recital, Sharon shares practical ways to create a stress-free experience that drives retention, revenue, and long-term loyalty. If you want your recreational families to see your studio as more than just another activity on their calendar, this episode is packed with ideas you can put into action. What You'll Learn: How to make your studio stand out in a crowded extracurricular market Why recreational dancers need to feel just as connected as competitive dancers How to bring your studio's core values to life for families and staff Simple ways to involve parents, siblings, and the entire family in your studio community How consistent customer service training can strengthen retention How to make your marketing feel welcoming and accessible to recreational families Why community events can drive both engagement and new enrollments How to build schedules around the realities of busy family life Simple ways to make studio communication easier for parents to act on How shorter, more convenient recitals can improve the family experience and increase revenue How Sharon's studio sold more than 6,700 recital tickets and generated over $154,000 in ticket revenue Why making families feel valued, seen, and heard can turn them into studio families for life Sharon Uyar is the Executive Artistic Director of Fusion Dance Centre, where she is celebrating her 23rd season, and has more than 30 years of dance teaching experience. A member of the Dance Studio Owners Association, Sharon was named DSOA CEO of the Year in 2024. She now serves as a Studio Growth Coach for DSOA's Inner Circle, supporting dance studio owners around the world. Join our growing community of people just like you inside our free Facebook group. Click here to join!  Follow The Dance Studio Owners Association:  Instagram: @dancestudioownersassociation | TikTok: @dsoaofficial | Facebook: @dancestudioownersassociation

Could your curriculum be one of the most valuable assets in your dance studio? In this episode of the Transform My Dance Studio Podcast, we're re-sharing a powerful talk from the Dance Teacher Web Conference & Expo in Las Vegas in August 2024, where Studio Growth Coach Alisa Finney shares her "13 Steps to Financial Freedom" and reveals why curriculum is so much more than a teaching tool. Alisa explores how a clear, progressive curriculum can create consistency across your team, strengthen student progression, protect your studio from teacher turnover, unlock additional revenue streams, and differentiate your business from the competition. Most importantly, she explains how delivering an exceptional, consistent product can build your confidence in your studio's value, helping you move away from discounts and compete on quality rather than price. What You'll Learn Why curriculum should be treated as a foundational investment in your studio How standardized curriculum creates greater consistency across your teaching team How to keep classes progressing when teachers are absent, replaced or leave your studio Why a curriculum can reduce your business's dependence on individual teacher personalities How progressive levels create clear achievement pathways for students How exams, assessments, uniforms, awards and level progression can create additional revenue opportunities Why curriculum can strengthen teacher and student-teacher training How Alisa developed her own 13-level ballet and jazz syllabi How a strong curriculum can differentiate your studio from local competitors Why confidence in your product can transform your mindset around pricing and discounting Alisa Finney is a Studio Growth Coach, dance educator and studio owner with more than 33 years of studio ownership and 40 years of teaching experience. She has developed 13-level Ballet and Jazz syllabi, presented internationally at Dance Teacher Web, and served as Artistic Director of the Melbourne Ballet Company for 17 years. Combining deep technical dance expertise with extensive business experience, Alisa now helps studio owners strengthen their teaching, leadership and businesses. Join our growing community of people just like you inside our free Facebook group. Click here to join!  Follow The Dance Studio Owners Association:  Instagram: @dancestudioownersassociation | TikTok: @dsoaofficial | Facebook: @dancestudioownersassociation

You can run a successful dance studio for years and still feel completely insecure when it comes to your numbers. In this episode of the Transform My Dance Studio Podcast, we're resharing a powerful talk from two years ago with Robyn Tedesco, CEO of Move With Grace Dance Studio, co-owner of Inspire Dance Challenge and Amplify Dance Lab, and a certified Board Director with the Performing Arts Educators of Canada. Robyn shares how changing her mindset, learning her KPIs, creating consistent financial routines, and holding herself accountable helped her step into her CEO power—paying off more than $100,000 in debt in 18 months while still achieving a 22% profit. If getting on top of your finances keeps showing up on your 90-day plan, this episode is a reminder that you don't have to be a "math person" to understand your numbers and take control of your studio's financial future. What You'll Learn: Why you don't need to be a "math person" to understand your studio finances The mindset shift that helped Robyn stop avoiding her numbers The essential KPIs Robyn started tracking in her studio Why payroll percentage can be an important financial warning light How Money Mondays and Financial Fridays created consistency and accountability How Robyn changed the way she managed and communicated with her bookkeeper The weekly enrollment and conversion metrics she monitors How separate savings helped her prepare for summer expenses How understanding her financials strengthened her confidence as a CEO How she paid off more than $100,000 in debt in 18 months and still achieved 22% profit Why the thing that keeps appearing on your 90-day plan may be the thing you need to tackle next Robyn is the CEO of Move With Grace Dance Studio, co-owner of Inspire Dance Challenge and Amplify Dance Lab, and a certified Board Director with the Performing Arts Educators of Canada. With more than 30 years of experience in dance and leadership, she brings unmatched expertise and passion for helping studio owners grow, connect, and thrive. Parts of this episode were generated with A Join our growing community of people just like you inside our free Facebook group. Click here to join!  Follow The Dance Studio Owners Association:  Instagram: @dancestudioownersassociation | TikTok: @dsoaofficial | Facebook: @dancestudioownersassociation

Growing your studio shouldn't mean sacrificing your time, your family, or yourself in the process.  In this episode, we're sharing a powerful presentation from Nadine Selinger, originally delivered at DSOA's 2025 Inner Circle Member Retreat in La Jolla, San Diego. Nadine shares how she went from teaching 40+ hours a week and wearing far too many hats to building a team of empowered leaders with clear roles, ownership, and opportunities for growth. She breaks down how developing her people, strengthening systems, and learning to delegate helped Dance City double enrollment from 400 to 850 students and grow annual revenue from $1M to $2M—all while creating more freedom for Nadine outside the studio. What You'll Learn How to identify and develop leaders already on your team How specialized roles create greater ownership and staff retention Why delegation requires training, trust, and clear expectations How meetings, evaluations, and check-ins strengthen accountability How to create meaningful career opportunities within your studio Why you should hire strategically—not simply to lighten your workload How stronger systems and leadership can create more freedom for you as an owner Nadine Selinger is the owner, instructor, and choreographer behind Dance City in Regina, Saskatchewan. A Royal Academy of Dance registered teacher and mentor, Nadine is also a Canadian Dance Teachers Association member in Tap, Jazz, and Ballet and is certified through ADAPT and Acrobatic Arts. With extensive experience as a dance educator, studio owner, choreographer, and competition adjudicator, Nadine is passionate about developing dancers, building strong teams, and creating a studio where both students and staff can thrive. Join our growing community of people just like you inside our free Facebook group. Click here to join!  Follow The Dance Studio Owners Association:  Instagram: @dancestudioownersassociation | TikTok: @dsoaofficial | Facebook: @dancestudioownersassociation

What if AI could become another assistant in your dance studio—helping you strengthen your systems, communicate more effectively, spark new ideas, and get valuable time back? In this episode of the Transform My Dance Studio Podcast, we're sharing a talk from Tanya Neary, CEO of Stars of Tomorrow and a member of the DSOA Education Team, originally presented at the DSOA Inner Circle gathering in Orlando, Florida, in January 2024. Tanya challenges studio owners to rethink AI, not as something to fear, but as a tool that can support them as leaders, creators, and entrepreneurs. At the heart of Tanya's message is a powerful reframe: think of AI as "accelerating innovation." By embracing technology as an assistant rather than a replacement, studio owners can create more capacity, get valuable time back, and stay focused on the work that truly needs their creativity, intuition, and leadership. What You'll Learn How to think of AI as an assistant, not a replacement Ways AI can support your studio systems and SOPs How technology can help improve productivity and team communication A faster way to organize and share competition judges' feedback How AI can help pull useful information from studio documents and resources Ways to jump-start ideas for costumes, music, class plans, camps, and choreography How Tanya generated ideas for an entire five-day themed dance camp in seconds How AI can help identify costume-change conflicts and build a possible recital show order Why AI still requires human intuition and thoughtfulness How to start small by finding one tool that can give you—and your team—time back Some of the specific AI platforms and features discussed reflect what was available when Tanya originally gave this presentation in January 2024, but the bigger conversation remains an important one: How can studio owners use technology to work smarter without losing the creativity, relationships, and human intuition that make their studios special? Whether you're already experimenting with AI or still figuring out where it belongs in your business, this episode offers plenty of ideas to get you thinking about what's possible. Explore our partners: Don't miss the Drop! Head to LimelightTeamwear.com and start your free custom teamwear design today. Join our growing community of people just like you inside our free Facebook group. Click here to join!  Follow The Dance Studio Owners Association:  Instagram: @dancestudioownersassociation | TikTok: @dsoaofficial | Facebook: @dancestudioownersassociation

What would change in your studio if confidence, character, connection and leadership were intentionally built into every student's experience?  This week, we're resharing a powerful conversation filled with practical ideas for building a dance studio experience that goes far beyond teaching steps.  Jodi Shilling sits down with Loren Specht, founder of LoMastro Performing Arts Academy, Dance Mastery Institute and Virtuosity Dance Festival, to explore how intentional programming can support the whole child, strengthen faculty and improve retention. Loren shares how her WINGS character-development program, confidence coaching and behavior support systems help students feel seen, take risks and build life skills, while giving teachers practical tools to respond to classroom challenges. She also explains why positioning her studio as a curriculum-based school—not a transactional service—has changed how families perceive its value. The episode is a powerful reminder that lasting retention is built when students feel connected, teachers feel supported and parents see the studio as a meaningful partner in their child's growth.   What You'll Learn  How to intentionally weave studio values into your curriculum  What Loren's WINGS character-development program includes  How to adapt one program for different ages and dance subjects  Why visible student activities help communicate value to parents  How character-building programs can support connection and retention  Why confidence needs to be developed like a muscle  How confidence coaching can help dancers take more creative risks  Why Loren begins confidence work before students reach middle school  How journaling and reflection can reinforce confidence outside coaching sessions  A simple end-of-class exercise that helps students recognize their progress  How to find the right outside expert or community partner  Why studio owners do not need to personally lead every new initiative  How behavioral coaching can give dance teachers practical support  Why "behavior is communication"  How small classroom responsibilities can help students reset  Why solution-focused support is more effective than venting  How curriculum consistency strengthens the student experience  Why positioning your studio as a school can increase perceived value  How words such as "tuition," "classes" and "education" shape parent expectations  Jodi Shilling is the owner of Relevé Studios, an award-winning studio recognized by the Dance Studio Owners Association, the Los Angeles Chamber of Commerce and the American Business Awards. She is also the founder of Elevate School Arts, a DSOA Inner Circle Studio Growth Coach and an accomplished television, film and improv performer.  Loren LoMastro Specht is the founder and director of LoMastro Performing Arts Academy, Dance Mastery Institute and Virtuosity Dance Festival. An experienced instructor, choreographer and curriculum developer, she is dedicated to creating intentional, whole-child dance education and supporting teachers with the tools they need to help every student succeed.  Explore our partners: Try our Daily Decision Compass: dsoa.com/compass Claim Limelight Teamwear's exclusive offer for new studio partners by emailing [email protected] and mentioning DSOA podcast! Join our growing community of people just like you inside our free Facebook group. Click here to join!  Follow The Dance Studio Owners Association:  Instagram: @dancestudioownersassociation | TikTok: @dsoaofficial | Facebook: @dancestudioownersassociation

Can a stronger studio culture be the difference between families who stay for one season… and families who stay for a lifetime?  Today we are resharing one of our most-loved episodes, because every studio owner can benefit from its message. In this inspiring episode, guest host Kim McSwain shares practical leadership strategies for building a dance studio where students, parents, teachers, and staff all feel connected and valued.  From strengthening communication and empowering your faculty to giving students a voice, Kim shares simple, actionable ideas to help you create more than just a dance studio—you'll build a community where families feel they truly belong.  What You'll Learn  Why studio owners must lead by creating connection, not just managing operations  How being visible and available strengthens your studio culture  Practical ways to build stronger relationships with parents and families  Why your teachers need to be present beyond the classroom  How clear communication builds trust and loyalty  Why giving students a voice creates deeper engagement  Simple activities that strengthen parent-child connections through dance  How your studio can become a safe place and true community for everyone  Kim McSwain is an internationally respected dance educator, mentor, and speaker with decades of experience training dancers, teachers, and studio owners. After performing professionally with artists including Britney Spears, NSYNC, and Michael Jackson, Kim dedicated her career to developing exceptional educators and helping dance studios build stronger cultures through her Changing Lives program.  Explore our partners: Sign up for Studio Sync - dsoa.com/syncmembership Claim Limelight Teamwear's exclusive offer for new studio partners by emailing [email protected] and mentioning DSOA podcast! Join our growing community of people just like you inside our free Facebook group. Click here to join!  Follow The Dance Studio Owners Association:  Instagram: @dancestudioownersassociation | TikTok: @dsoaofficial | Facebook: @dancestudioownersassociation

Making your first hire can feel overwhelming, especially when you've built your studio with your own two hands.  We're bringing back this insightful conversation from our podcast archives because its lessons on hiring, leadership, and delegation remain timeless for studio owners.    In this episode, Mary Giattino shares the personal story of taking over her family's dance studio, hiring her very first studio manager, and learning that true delegation isn't about giving away tasks. It's about empowering others to lead. Through honest reflections on hiring, trust, systems, and leadership, Mary offers practical insights to help studio owners build stronger teams and create a business that can grow beyond themselves.  What You'll Learn  Why your first hire is one of the biggest leadership decisions you'll make  How Mary transitioned from Broadway to owning her family's dance studio  What to look for when hiring a studio manager  Why delegation is about empowerment—not just assigning tasks  How to build trust while maintaining accountability  The importance of systems and clear communication  Why culture fit matters just as much as skill set  How delegation allows studio owners to focus on vision and growth  Lessons Mary learned from growing her admin team over the past 12 years  Why leadership and delegation are continual learning processes  Mary Giattino is a Broadway choreographer, educator, and longtime dance studio owner. She owns Stage Door School of Dance in Long Island, New York, serves as a DSOA Inner Circle Studio Growth Coach, and has worked on numerous Broadway and national touring productions, including Billy Elliot, Dear Evan Hansen, Fun Home, and White Christmas. Today, Mary combines her professional performing arts experience with decades of studio leadership to help dance studio owners build stronger businesses and teams.  Explore our partners: Try Studio Pro FREE for 30 days: gostudiopro.com/transform Try our Daily Decision Compass: dsoa.com/compass Join our growing community of people just like you inside our free Facebook group. Click here to join!  Follow The Dance Studio Owners Association:  Instagram: @dancestudioownersassociation | TikTok: @dsoaofficial | Facebook: @dancestudioownersassociation

Are you leading your team the way you want to be remembered?  We're resharing one of our favorite episodes from Kelli Leighton's Innovate to Thrive series because its leadership lessons are just as relevant today as when it first aired. If you've ever felt frustrated by staff performance, struggled with accountability, or found yourself carrying too much of the workload, this episode will challenge you to look at leadership from a new perspective.  Kelli shares the mindset shifts and practical strategies that helped her build a stronger, more innovative team. You'll also hear about the unique role she introduced in her studio—the Director of Removing Friction—and how it's helped streamline operations, improve communication, and reduce stress for both her team and her clients.  What You'll Learn  Why your team is a direct reflection of your leadership  How to perform an effective team audit  The importance of accountability without sacrificing culture  How innovation starts with leadership, not creativity alone  Why your team needs a mindset shift—not just new systems  How to separate emotional feedback from real business data  The difference between macro and micro client pain points  Why empowering staff leads to better decision-making  What a "Director of Removing Friction" does—and why every studio needs one  Practical ways to build a forward-thinking, innovative team  Whether you're growing your team or refining the one you already have, you'll walk away with actionable ideas to become a more confident leader and build a studio culture that supports long-term success.  Kelli Leighton is the owner and Artistic Director of Leighton Dance Project in California and a longtime member and coach inside the Dance Studio Owners Association Inner Circle. Passionate about helping studio owners embrace innovation, Kelli combines creativity with practical leadership strategies to build thriving businesses, strong teams, and exceptional studio cultures. Through her Innovate to Thrive series, she encourages studio owners to think differently, lead confidently, and turn big ideas into meaningful action.  Explore our partners: Try Studio Pro for FREE for 30 Days - gostudiopro.com/transform Join our growing community of people just like you inside our free Facebook group. Click here to join!  Follow The Dance Studio Owners Association:  Instagram: @dancestudioownersassociation | TikTok: @dsoaofficial | Facebook: @dancestudioownersassociation

One of the most important skills a studio owner can develop is knowing when to say no.  In this episode, Inner Circle Studio Growth Coach Elisa Finney shares how defining a clear brand mission and set of values transformed the way she runs her studio, builds partnerships, and makes business decisions.  From costumes and choreography to sponsorships and strategic partnerships, Elisa explains how a strong brand becomes a decision-making filter that helps you protect your reputation, attract the right families, and create consistency across every aspect of your business.  If you've ever struggled with setting boundaries, evaluating opportunities, or staying true to your vision, this episode will give you practical exercises and real-world examples to help you strengthen your brand and make decisions with confidence.  What You'll Learn  Why strong brands require strong boundaries  How to use your brand as a decision-making filter  What studio owners should say no to  How Elisa evaluates business partnerships  The role brand values play in programming decisions  Why consistency builds trust and credibility  How to identify brands that align with your mission  Ways strategic partnerships can elevate your studio  The exercise Elisa used to define her brand  How greater brand clarity leads to better business decisions  Alisa Finney is an Inner Circle Studio Growth Coach and the Director of the Melbourne Ballet Company in Australia. She leads both a professional touring ballet company and a thriving dance studio serving students from age two through eighty-nine. Elisa is known for her expertise in branding, strategic partnerships, leadership, and building mission-driven dance organizations that stand out in their communities.  Explore our partners Get ahead of next season with Limelight Teamwear. Visit limelightteamwear.com to learn more Try our Daily Decision Compass - dsoa.com/compass Sign up for Studio Sync - dsoa.com/syncmembership Join our growing community of people just like you inside our free Facebook group. Click here to join!  Follow The Dance Studio Owners Association:  Instagram: @dancestudioownersassociation | TikTok: @dsoaofficial | Facebook: @dancestudioownersassociation

Hiring teachers is one thing. Keeping great teachers long-term is something else entirely. In this throwback episode, Annie Leese and Lauren Kelly break down the leadership, systems, and culture shifts that help dance studio owners build teams that stay invested, supported, and committed for the long haul.  Lauren shares how she transformed her mindset as a studio owner, what she learned inside the Inner Circle, and why personalized leadership matters more than ever. What you'll learn: How to hire based on studio mission and values Why feedback surveys can improve hiring decisions Creative ways to retain great staff The importance of compensation and financial stability How personalized leadership improves retention Why team culture starts with the owner What it means to lead like a CEO in the dance industry Lauren Kelly is the owner and artistic director of Music and Motion Dance Studio. Since taking over the studio from her mother, Lauren has focused on building a culture-driven team rooted in education, leadership, and long-term sustainability. Explore our partners: Sign up for Studio Sync - dsoa.com/syncmembership Try our Daily Decision Compass - dsoa.com/compass Join our growing community of people just like you inside our free Facebook group. Click here to join!  Follow The Dance Studio Owners Association:  Instagram: @dancestudioownersassociation | TikTok: @dsoaofficial | Facebook: @dancestudioownersassociation

What if the next level of your studio doesn't require more effort—but a different role? In this episode of the Transform My Dance Studio Podcast, Cara Poppitt breaks down the critical shift every growing studio owner must make: moving from managing the day-to-day… to leading with vision as a CEO. Drawing from her own journey, Cara shares what it really takes to step out of the weeds, develop a clear direction for your studio, and build a team that can help carry it forward. Because long-term growth doesn't come from doing more—it comes from leading differently. If you've ever felt stuck in the operations of your business or unsure how to scale without burning out, this episode will challenge you to rethink your role—and step into the leadership your studio actually needs. What You'll Learn: The difference between management and true leadership Why staying in "task mode" keeps you stuck and overwhelmed How to hire and build a team aligned with your vision The role of culture in retention and team performance How to stop being the bottleneck in your business Why leadership is about people, not just systems How to develop the skills needed to lead effectively Cara Poppitt is a leadership expert, entrepreneur, and founder of two award-winning companies. She has helped over 10,000 entrepreneurs grow their businesses and is the author of the bestselling book Big Freakin' Change.   Join our growing community of people just like you inside our free Facebook group. Click here to join!  Follow The Dance Studio Owners Association:  Instagram: @dancestudioownersassociation | TikTok: @dsoaofficial | Facebook: @dancestudioownersassociation

Today's studio families want more than just great classes — they want to see growth and feel the progress. In this episode of the Transform My Dance Studio Podcast, Inner Circle Growth Coach Annie Leese reveals: - How strategic use of simple class videos can dramatically boost loyalty and re-enrollment - Easy ways to highlight student achievements without turning into a full-time content creator - How to use video to celebrate growth, strengthen parent trust, and build a studio culture students never want to leave Crucial tips for privacy, permission, and staying legally protected when using student videos Whether you are trying to keep more students after recital season or build a stronger studio brand, this episode will help you leverage video as one of your most powerful and underused retention tools. Plus, join our free Facebook group for studio owners for even more templates, strategies, and real-time examples: https://www.facebook.com/groups/theDSOA

Getting students through the door is just the first step — real growth comes from keeping them excited, motivated, and emotionally connected to your studio week after week. In this episode of the Transform My Dance Studio Podcast, Inner Circle Growth Coach Annie Leese shares: - Why loyalty and retention are built in the small, daily moments — not just big performances - 5 simple, interactive tech tools you can use to boost connection without adding hours to your schedule - How gamification, feedback apps, and social media recognition can turn your classes into a highlight of your dancers' week Why retention — not just attraction — is the real measure of studio growth If you're ready to simplify your engagement systems, build loyalty faster, and stop fighting enrollment turnover every season, this one's for you. Plus: Want real examples, templates, and tools you can plug into your studio today? Join our free Dance Studio Owners Facebook Group: www.facebook.com/groups/theDSOA