Advertise on podcast: Property Management Business

What would you do differently if you had access to more property management data, industry research, and operator insights than the average business owner? In this episode, Marc Cunningham sits down with Peter Lohmann, owner of RL Property Management and co-founder of Crane, to explore how Peter uses analytics and an engineering mindset to make better decisions inside his property management company. Peter shares how RL Property Management operates more than 700 doors while intentionally keeping its systems simple, limiting changes to its tech stack, and using client feedback to identify where the business needs improvement. He explains how NPS survey data uncovered a major problem with maintenance, why business owners occasionally need to override their leadership teams, and why speed of decision-making can be more valuable than waiting for the perfect answer. Marc and Peter also discuss simplifying your tech stack, avoiding duplicated data, creating separation between the owner and the business, and why stepping away from daily operations can actually make your company stronger. If you want to make decisions based on what the data is telling you instead of assumptions, this episode offers a practical look at running a smarter, simpler property management business.   Join the CRANE PM group at https://www.joincrane.co/ Property Manager Websites - the highest performing property management website in the industry Enterprise Bank & Trust - Property Management banking specialists   Rentvine - the property management software you can trust   Reconcile Daily - corporate & trust accounting experts   PMbuild - Marc's education for property managers   Denver Property Management - Grace Property Management website   This podcast is produced by Two Brothers Creative.

AI is changing property management, but the real opportunity isn't simply using ChatGPT to write emails or create content. It's using AI to actually grow your property management business. In this episode, Marc Cunningham sits down with Lior Abramovich of Blanket to explore how AI is moving beyond basic automation and becoming capable of finding potential owner clients, nurturing leads, personalizing sales conversations, improving owner communication, and helping property management companies reduce churn. Lior explains the evolution from traditional CRMs that require your team to constantly enter information and maintain workflows to AI-native systems that can perform much of that work themselves. They discuss Blanket's new owner-focused CRM, its AI sales agent, Lead Finder, and how AI can identify and communicate differently with investors and accidental landlords. Marc and Lior also dig into a larger challenge facing property managers: what happens when the market changes but your business doesn't? From declining investor activity to changing owner profiles, they explain why property management companies need to adapt their marketing, sales, and communication strategies rather than waiting for the market to return to what it used to be. Plus, Marc shares his perspective on whether the AI revolution is really as unprecedented as the hype suggests or simply the latest major technological shift businesses need to learn how to use. Check out Blanket at https://blankethomes.com/ Property Manager Websites - the highest performing property management website in the industry Vendoroo- An always-on AI teammate to handle all aspects of maintenance Enterprise Bank & Trust - Property Management banking specialists   Rentvine - the property management software you can trust   Reconcile Daily - corporate & trust accounting experts   PMbuild - Marc's education for property managers   Denver Property Management - Grace Property Management website   This podcast is produced by Two Brothers Creative.

What would your property management company look like if it didn't depend on you to keep everything running? In this episode, Marc Cunningham sits down with Katie Linkous, owner of FIG Property Management, to explore how she has built a successful property management company around trust, accountability, delegation, data, and a willingness to challenge the way things have always been done. Katie shares how FIG developed a culture where employees can hold anyone accountable, including her, and how dashboards and measurable KPIs help the team identify problems before they grow. She also explains why FIG stopped answering every incoming phone call, eliminated walk-in office visits, and closes the office every Monday, all while continuing to serve hundreds of rental properties. But Katie's approach extends beyond operational efficiency. She shares how her nonprofit is creating housing opportunities for people facing significant barriers, including young adults aging out of foster care, and how changing one property's rent collection structure increased collections from roughly 76% to 97% in a single month. Most importantly, Katie explains why she doesn't consider a business successful unless she's creating something she can eventually step away from. If you're trying to build a property management company that can grow without requiring more and more of your time, this conversation offers a very different way to think about leadership, systems, culture, and what business success actually looks like.   Contact Katie Linkous at https://figpminc.com/ Property Manager Websites - the highest performing property management website in the industry Vendoroo- An always-on AI teammate to handle all aspects of maintenance Enterprise Bank & Trust - Property Management banking specialists   Rentvine - the property management software you can trust   Lending One - real estate loans for investors   Reconcile Daily - corporate & trust accounting experts   PMbuild - Marc's education for property managers   Denver Property Management - Grace Property Management website   This podcast is produced by Two Brothers Creative.

Are more doors actually making your property management company more profitable? In this episode, Marc Cunningham sits down with Deb Newell, founder of Real-Time Consulting Services, to challenge some common assumptions about growth, pricing, and profitability in property management. Deb explains why door count can become a vanity metric and why some companies may actually become more profitable by fixing operational inefficiencies before pursuing additional growth. The conversation then turns to pricing, where Marc and Deb debate the pros and cons of tiered pricing models versus dynamic pricing. Marc explains why offering multiple service levels can undermine your position as the expert, while Deb explores how property-level profitability should influence what you charge. They also discuss identifying unprofitable properties and difficult owners, knowing when to raise fees or let an owner go, healthy client attrition rates, and why owners who refuse to delegate eventually become the bottleneck preventing their companies from scaling. If you want to grow a healthier, more profitable property management company—not simply accumulate more doors—this episode will challenge how you think about pricing and growth. Contact Deb Newell for Real Time Consulting at https://www.propertymanagementconsulting.com/ Property Manager Websites - the highest performing property management website in the industry Vendoroo- An always-on AI teammate to handle all aspects of maintenance Enterprise Bank & Trust - Property Management banking specialists   Rentvine - the property management software you can trust   Lending One - real estate loans for investors   Reconcile Daily - corporate & trust accounting experts   PMbuild - Marc's education for property managers   Denver Property Management - Grace Property Management website   This podcast is produced by Two Brothers Creative.

Hiring a great employee is only the beginning. What happens during their first days, weeks, and months can determine whether they become a long-term asset to your property management company or another hire that doesn't work out. In this episode of the Property Management Business Podcast, Marc Cunningham sits down with Pete Neubig of VPM Solutions to break down how to successfully onboard and train a new employee. They walk through the entire process, from preparing for a new hire's first day and introducing company culture to creating a structured training program, evaluating performance, and eventually giving employees the independence to own their roles. Pete explains why training should move from broad company knowledge into role-specific responsibilities, how long training should last, and why new employees should build their own training manuals as they learn. Marc also shares how his team evaluates new hires, uses weekly one-on-one meetings, and determines when someone simply isn't the right fit. If you're investing time and money into finding great people, this episode will help you make sure that investment doesn't end on hiring day. Connect with Pete and VPM Solutions at https://www.vpmsolutions.com/affiliate/pm-build Property Manager Websites - the highest performing property management website in the industry Vendoroo- An always-on AI teammate to handle all aspects of maintenance Enterprise Bank & Trust - Property Management banking specialists   Rentvine - the property management software you can trust   Lending One - real estate loans for investors   Reconcile Daily - corporate & trust accounting experts   PMbuild - Marc's education for property managers   Denver Property Management - Grace Property Management website   This podcast is produced by Two Brothers Creative.

What separates property management companies that grow intentionally from those that simply react? In this episode, Marc Cunningham sits down with Andrew Smallwood, Chief Strategy Officer at Second Nature, for a deep dive into strategic thinking. Rather than discussing theory, Andrew walks Marc through a real strategic planning session, exploring how property managers can make better long-term decisions, identify the right customers, and build businesses around intentional choices instead of constant opportunities. Together, they discuss defining your ideal customer, knowing where not to compete, balancing focus with growth, avoiding common strategic planning mistakes, and creating a business that's known for something truly unique. They also explore why collaboration isn't the same as consensus and how leaders can confidently make strategic decisions while still involving their teams. Whether you're managing 30 doors or 3,000, this conversation will challenge how you think about building your business for the long term.   Connect with Andrew Smallwood:  [email protected] https://www.secondnature.com/request-demo?utm_source=website&utm_medium=backlink&utm_campaign=pm_build   Property Manager Websites - the highest performing property management website in the industry Vendoroo- An always-on AI teammate to handle all aspects of maintenance Enterprise Bank & Trust - Property Management banking specialists   Rentvine - the property management software you can trust   Lending One - real estate loans for investors   Reconcile Daily - corporate & trust accounting experts   PMbuild - Marc's education for property managers   Denver Property Management - Grace Property Management website   This podcast is produced by Two Brothers Creative.

Do you know where your owner leads are actually coming from or are you just guessing? In this episode, Marc Cunningham sits down with Landon Murie, Founder and CEO of Goodjuju Marketing, to discuss the results of a comprehensive marketing study analyzing where property management owner leads originate. Instead of relying on assumptions, Landon shares real data gathered from thousands of website visitors and lead submissions to uncover which marketing channels are producing results. Marc and Landon explore how Google search compares to AI platforms like ChatGPT, why educational content continues to outperform generic marketing, and what property managers should be doing today to improve their online visibility. They also discuss Google's increasing emphasis on expertise, authority, and trust, along with practical SEO strategies that can help companies generate more qualified owner leads. If you're looking to grow your property management company, this episode provides actionable marketing insights backed by real-world data not opinions. Connect with Landon Murie:  [email protected] https://gogoodjuju.com/pm-build/ Property Manager Websites - the highest performing property management website in the industry Vendoroo- An always-on AI teammate to handle all aspects of maintenance Enterprise Bank & Trust - Property Management banking specialists   Rentvine - the property management software you can trust   Lending One - real estate loans for investors   Reconcile Daily - corporate & trust accounting experts   PMbuild - Marc's education for property managers   Denver Property Management - Grace Property Management website   This podcast is produced by Two Brothers Creative.

Why would we sell our successful, growing property management company? In this special episode of the Property Management Business Podcast, the microphone gets turned around as Kit Garren interviews Marc Cunningham about Grace Property Management's recent sale to Associa and Rhome Property Management. After announcing the sale earlier this year, Marc received countless questions from industry peers: Was the company struggling? Was he burned out? Was this an exit strategy? In this candid conversation, Marc shares the real story behind the decision. You'll hear how Grace Management evolved from a family business founded in 1978 to one of Denver's most respected property management companies, why the company began exploring acquisition opportunities while business was thriving, and how concepts like risk management, succession planning, team stability, and long-term vision ultimately influenced the decision. Whether you have 100 doors or 10,000, this episode offers valuable insights into viewing your business as an asset, thinking strategically about the future, and making decisions that serve both your team and your legacy. Connect for Kit Garren: [email protected] 828-779-5504 Property Manager Websites - the highest performing property management website in the industry Vendoroo- An always-on AI teammate to handle all aspects of maintenance Enterprise Bank & Trust - Property Management banking specialists   Rentvine - the property management software you can trust   Lending One - real estate loans for investors   Reconcile Daily - corporate & trust accounting experts   PMbuild - Marc's education for property managers   Denver Property Management - Grace Property Management website   This podcast is produced by Two Brothers Creative.

What's actually happening in the housing market right now and how should property managers respond? In this episode, Marc Cunningham sits down with housing market expert Ivy Zelman of Zelman & Associates to unpack the macro housing trends shaping the future of property management. Ivy shares why today's market is more segmented than ever, how overbuilding in Sunbelt markets is impacting rents and occupancy, and why affordability (not inventory) is the real issue facing housing today. Marc and Ivy also dive into the growing disconnect between renewal rents and market rents, why occupancy matters more than price in the current environment, and what property managers should be telling owner clients right now. This conversation is packed with insights on build-to-rent communities, investor behavior, reluctant landlords, concessions, demographics, and what property managers should expect over the next several years in both the rental and for-sale housing markets. If you want to better understand the "why" behind today's market conditions and how to communicate those realities to owners this episode is essential listening. Zelman & Associates - Learn more about Zelman & Associates Property Manager Websites - the highest performing property management website in the industry Vendoroo- An always-on AI teammate to handle all aspects of maintenance Enterprise Bank & Trust - Property Management banking specialists   Rentvine - the property management software you can trust   Lending One - real estate loans for investors   Reconcile Daily - corporate & trust accounting experts   PMbuild - Marc's education for property managers   Denver Property Management - Grace Property Management website This podcast is produced by Two Brothers Creative.

What are the things you already know about your property management business but keep ignoring? In this episode, Marc Cunningham and Dave Borden of Rentvine break down six hard truths every property manager faces, from declining rental demand to rising owner expectations. The difference isn't awareness; it's action. This conversation challenges the "it is what it is" mindset and reframes common industry problems into opportunities for growth. From handling slower rental markets and protecting revenue when rents drop, to navigating demanding clients and setting business boundaries, Marc and Dave walk through practical strategies you can implement immediately. They also dive into one of the most important skills in property management; how to make problems go away and why that mindset can transform your relationships with tenants, owners, and your team. If you've been feeling stuck, reactive, or overwhelmed, this episode will push you to rethink how you approach the challenges you already know exist. Clockwork Media - revolutionize your property management marketing   Upkeep Media: Get a free property management lead gen analysis Property Manager Websites - the highest performing property management website in the industry Vendoroo- An always-on AI teammate to handle all aspects of maintenance Enterprise Bank & Trust - Property Management banking specialists   Rentvine - the property management software you can trust   Lending One - real estate loans for investors   Reconcile Daily - corporate & trust accounting experts   PMbuild - Marc's education for property managers   Denver Property Management - Grace Property Management website This podcast is produced by Two Brothers Creative.

What does it take to grow a property management company to 600 doors and what happens when you hit the wall? In this episode, Marc Cunningham sits down with David Normand of Vendoroo to break down his journey from scaling a property management company from under 100 doors to 600 in just a few years. David shares the simple four-word tagline that fueled that growth "Dave is your guy" and why trust, not technology, is still the foundation of winning owner clients. But growth came with a cost. At 600 doors, David hit the same problem most operators face: how do you scale yourself? That challenge led him down a path into workflow design, systems thinking, and ultimately AI-powered maintenance solutions. This conversation dives into how AI is transforming property management maintenance from 24/7 work order handling to automated triage, vendor coordination, and improved owner communication. It also explores the real operational pain points property managers face and how technology can solve them without replacing the human element. If you're trying to grow your portfolio, reduce maintenance headaches, or understand how AI fits into your business, this episode delivers both strategy and real-world application. Contact Vendoroo at https://vendoroo.ai/   Clockwork Media - revolutionize your property management marketing   Upkeep Media: Get a free property management lead gen analysis Property Manager Websites - the highest performing property management website in the industry Vendoroo- An always-on AI teammate to handle all aspects of maintenance Enterprise Bank & Trust - Property Management banking specialists   Rentvine - the property management software you can trust   Lending One - real estate loans for investors   Reconcile Daily - corporate & trust accounting experts   PMbuild - Marc's education for property managers   Denver Property Management - Grace Property Management website This podcast is produced by Two Brothers Creative.

How do you market to new clients without spending hours creating content or getting stuck on camera? In this episode, Marc Cunningham sits down with Brent Holmes of Clockwork Media to explore how AI-generated video is changing the way property managers attract and convert new owner clients. Marc has long emphasized the importance of educational video in building trust and generating leads, but execution has always been the biggest hurdle. Brent explains how AI avatar technology removes that barrier completely, allowing property managers to create professional, high-quality videos without filming, editing, or production headaches. From creating a digital version of yourself to using a custom avatar, this approach makes it easier than ever to produce consistent marketing content. They also discuss how video can be used beyond marketing supporting owner education, tenant communication, and internal training. If you've struggled to create video content or have avoided it altogether, this episode shows how to finally execute and use video as a true growth tool for your business. Clockwork Media - revolutionize your property management marketing at https://clockworkmediainc.com/   Upkeep Media: Get a free property management lead gen analysis Property Manager Websites - the highest performing property management website in the industry Venderoo- An always-on AI teammate to handle all aspects of maintenance Enterprise Bank & Trust - Property Management banking specialists   Rentvine - the property management software you can trust   Lending One - real estate loans for investors   Reconcile Daily - corporate & trust accounting experts   PMbuild - Marc's education for property managers   Denver Property Management - Grace Property Management website This podcast is produced by Two Brothers Creative.

What are the biggest opportunities in property management right now and are you missing them? In this episode, Marc Cunningham sits down with Peter Lohmann, owner of RL Property Management (750 doors) and founder of the Crane community for property management business owners. Peter shares lessons from the opportunities he wished he had pursued earlier from buying more rental homes after the 2008 housing crash to going all-in on social media platforms early. But this conversation isn't about regrets, it's about recognizing the next opportunities before they pass you by. Marc and Peter discuss how business owners should think about their real job as CEO, why stepping away from the day-to-day operations is essential for long-term growth, and how Peter's "Crane Break" concept encourages property managers to fully disconnect from their business to unlock new ideas and leadership growth. They also explore emerging opportunities around AI, knowledge sharing, and industry collaboration along with Peter's vision behind Crane, a private community designed to help experienced property managers grow faster and build time freedom. If you're stuck in the daily grind of property management, this episode is a powerful reminder to lift your head up, look for opportunities, and press the advantage when you find them. Crane - join the top PM group at https://www.joincrane.co/   Upkeep Media: Get a free property management lead gen analysis Property Manager Websites - the highest performing property management website in the industry Venderoo- An always-on AI teammate to handle all aspects of maintenance Lead Simple - manage more doors with less stress using LeadSimple Rentvine - the property management software you can trust   Lending One - real estate loans for investors   Reconcile Daily - corporate & trust accounting experts   PMbuild - Marc's education for property managers   Denver Property Management - Grace Property Management website This podcast is produced by Two Brothers Creative.

How does a property management company generate 1,400 owner leads in a single year without running pay-per-click ads? In this episode, Marc Cunningham brings on Kristen Ewen of PMW (Property Manager Websites) and Rentvine to analyze Grace Property Management's website live. Instead of theory, this is a real breakdown of what's actually driving owner leads and where the content gaps still exist. They discuss the blog topics and legal updates that generate the most traffic, why pricing pages are critical for both Google and AI visibility, and how AI tools are reshaping search behavior. Kristen also explains why authenticity and expert opinion matter more than ever and how property managers should (and shouldn't) be using AI to create content. If you want more owner leads in 2026, this episode offers a tactical look at website strategy, SEO, AI optimization, and the small tweaks that drive major results. Contact Kristen and her team at PMW at https://www.propertymanagerwebsites.com/ Upkeep Media: Get a free property management lead gen analysis Venderoo- An always-on AI teammate to handle all aspects of maintenance Lead Simple - manage more doors with less stress using LeadSimple Rentvine - the property management software you can trust   Lending One - real estate loans for investors   Reconcile Daily - corporate & trust accounting experts   PMbuild - Marc's education for property managers   Denver Property Management - Grace Property Management website This podcast is produced by Two Brothers Creative.

In-house maintenance can transform a property management company — or create operational chaos. So how do you know when it makes sense? In this episode, Marc Cunningham sits down with Melissa Sharon of FirstRate Property Management (1,200 doors in Boise, Idaho) to break down the real pros and cons of running in-house maintenance. Melissa shares how her team structured a separate maintenance division, why quality control and response time improved, and how it became a profitable arm of their business. They also dive into strategic planning retreats, taking a leadership team to Mexico after hitting growth goals, buying a company from the previous owner through an SBA loan, and what it looks like to run a 28-person company with your spouse. If you're debating bringing maintenance in-house, planning your next growth phase, or thinking about long-term ownership, this episode offers practical insight from someone who's done it. 1st Rate Property Management Upkeep Media: Get a free property management lead gen analysis Property Manager Websites - the highest performing property management website in the industry Venderoo- An always-on AI teammate to handle all aspects of maintenance Lead Simple - manage more doors with less stress using LeadSimple Rentvine - the property management software you can trust   Lending One - real estate loans for investors   Reconcile Daily - corporate & trust accounting experts   PMbuild - Marc's education for property managers   Denver Property Management - Grace Property Management website This podcast is produced by Two Brothers Creative.