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Ready to find your bottleneck? Take the assessment here: https://go.thewealthypractitioner.com/practice-scaling-assessment?utm_source=podcast&utm_medium=podcast&utm_campaign=psa What if someone looked at your business and told you exactly what they'd do if it were theirs? That's what happened at our very first VIP day.  In this episode of Meant to Win, Dr. Stephanie Wigner takes you inside the weekend with 10 business owners at headquarters. Everyone did homework in advance, so Steph and the coaches knew what each person needed before they walked in. Then they hot seated the one thing that would move the needle most. For many, that was money. Steph breaks down how she allocates her own profit, what goes back into the business, what she keeps for fun money, and what goes into investments. She also shares the first thing she checks in any business: your financial infrastructure and your business model. You'll hear about a nurse practitioner spending $4,000 a month on Google Ads and $2,000 on Facebook with no idea what she's getting back. You'll hear how a snowbird practice can turn a $400 patient into a $1,200 patient in four months by selling three services instead of one. You'll also hear about LLC vs S Corp, write-offs, getting the right people in the right seats, and whether it's time to stop optimizing for balance and go all in. Then she shares what her team is planning. VIP days are coming two or three times a year, stacked with their quarterly EOS days so it's easier on coaches who live all over the world. The 2027 calendar is getting set now, so clients can plan their year around retreats, pop-up masterminds, Meant to Win in February, and a tour event in early August. If you're a visionary who resists planning ahead, this part is for you. Structure is what gives your team and your clients their freedom.  CHAPTERS00:00 Hosting our first ever VIP day02:39 How we prepped and what we hot seated03:17 Why your business model decides how much you keep04:02 Know your numbers: the ad spend and break-even math05:10 Snowbird season and raising lifetime value05:56 Selling more to the person right in front of you06:30 Structures, write-offs, and going all in on the dream07:00 Mindset, money restrictiveness, and getting the right team07:30 Why intentional events feel like more than their money's worth08:02 Planning 2027 with your team08:46 What the event cadence looks like09:19 Visionaries and why structure gives you freedom KEY TAKEAWAYIf your business model isn't built for profitability and scale, serving hundreds of people won't change your personal finances. And the lack of structure you think is protecting your freedom is often the exact thing creating your chaos. CTAWant a seat in the room? Shoot Steph a DM about the next VIP day. Only a few spots are left.Ready to find your bottleneck? Take the assessment here: https://go.thewealthypractitioner.com/practice-scaling-assessment?utm_source=podcast&utm_medium=podcast&utm_campaign=psa

Join Full Send here: http://go.thewealthypractitioner.com/mtw-podcast-fullsend In this episode of Meant to Win, Dr. Stephanie Wigner sits down with her husband Kyle, aka Snack Daddy, for the deepest conversation the two of them have had on the show, recorded as she announces this is the last Full Send she'll ever run. Going full send is what took them from Kyle driving an hour and a half to his first office to make partner to multi-millionaires with multiple clinics, a coaching company, and a team that can finally carry the weight. For the first time we get Kyle's side of the last 18 months: watching Steph cry that nothing was working while he could see the rock finally starting to roll downhill, and the text he sent her mid-grind: I don't want you on your deathbed on your computer responding to clients. They revisit the clinic expansion that almost broke them as parents and partners, the moment Ed Mylett told Steph to stop negotiating with herself, and the next unlock they're naming out loud: a full send into regulation. If you've ever wondered what going all in actually costs, and what it looks like to the person standing next to you, this one's for you. CHAPTERS00:46 The Decision to Make This the Last Full Send02:39 What 18 Months of Grinding Really Felt Like04:56 There's No Playbook for Scaling05:30 Ed Mylett: Stop Negotiating With Yourself07:03 Going All In Is Only Step One07:24 The Clinic Expansion That Almost Broke Them08:56 Earning the Right to Choose What's Next10:39 When Problems Stop Crushing You13:14 The Next Unlock: Full Send Into Regulation16:19 Master the Money Game First18:29 Join the Very Last Full Send KEY TAKEAWAYGoing all in gets you in the game. Becoming the person who can hold everything you asked for is the other 80 percent, and growth doesn't come from doing more, it comes from becoming more. There's no toe dipping in this. This is the very last Full Send, ever. Join before we kick off on September 23rd: http://go.thewealthypractitioner.com/mtw-podcast-fullsend

Join Full Send here: ThewealthypractitionerFull Send 2026 In this episode of Meant to Win, Dr. Stephanie Wigner opens the doors to Full Send, the 30-day  program she runs only once a year inside her community, back for its third round after more than 700 entrepreneurs joined last year. Stephanie shares what going full send has looked like in her own life: opening her first business with no money and no blueprint, and buying her team's HQ and podcast studio with an all-cash offer just three days after seeing the listing on a Friday afternoon. She breaks down the belief that reprogrammed her internal operating system: you don't have to settle for good enough when extraordinary is an option, and the fastest path to a quantum leap is shortening the distance between the moment you have an idea and the moment you execute on it. If you're ready to work on your mindset, your money beliefs, and your identity alongside a thousand other entrepreneurs doing the same! CHAPTERS 02:42 The identity that opened her first business with no money 03:22 Buying HQ in one weekend: the $789K all-cash decision 03:58 Collapsing timelines: the space between idea and execution 04:35 Gratitude without settling: why abundance has no cap 05:10 The rebrand story and reprogramming your internal operating system 05:55 Inside Full Send: $33 early bird, affiliates, and prizes 07:11 Kickoff September 23rd: four weeks of live calls 07:38 Closing: growth comes from becoming more KEY TAKEAWAYA quantum leap is just a collapsed timeline. The distance between having the idea and executing on it is where most people lose, and going full send means closing that gap. Join Full Send before we kick off on September 23rd! ThewealthypractitionerFull Send 2026

In this episode of Meant to Win, we're giving you a sneak peek into the last TWP event, straight from the stage. Dr. Stephanie Wigner shares the journal entry that pushed her to stop seeing patients, the moment an attendee told her "you really hurt my feelings" and why her answer was that she's not here to be liked, and the story behind building the table where everybody gets a seat. You'll also hear what it took to put the event on: a team of nine, six months of planning, $500K, and a documentary crew rolling while Steph broke down in real time. If you've ever wondered what it feels like to be in the room, this is it. And the next room is already booked: join us at Meant to Win Live 2027. CHAPTERS00:04 Welcome and Purpose00:50 The Journal Entry That Pushed Her Out of Patient Care01:36 Full Send or Nothing: Choosing a Life's Calling02:20 From Pain Relief to Unlocking Human Potential04:47 Money Is the Least Interesting Part of Coaching07:42 Deciding From the Requirements of Your Future11:43 The Scale Up Realization16:15 This Isn't a Pivot: The Identity Shift KEY TAKEAWAYGrowth doesn't come from doing more. It comes from becoming more. Join us at Meant to Win Live! https://go.thewealthypractitioner.com/meant-to-win-live-2027-page?utm_source=mtw_podcst&utm_medium=audio&utm_campaign=mtw_live&utm_content=9.8pod

In this episode of Meant to Win, Dr. Stephanie Wigner sits down with her dear friend Barbara, founder of Your Tax Coach, who built a tax firm to eight figures with a 40-person team over 17 years. Barb rapid-fires the strategies most practitioners and online business owners miss: getting your S corp structure right, buying your brick and mortar to use the self rental aggregate election, and writing off wellness expenses like peptides, red light saunas, and gym memberships through a second company. She also defends her most controversial take, that you can write off clothing: "how do you think Mr. Beast is writing off a Lamborghini that he's blowing up?" Then the conversation goes deeper, into the money stories both women had to rewrite as the first in their families to build wealth, the People magazine cover of matching $75,000 G-Wagons Barb manifested into her own garage 20 years later, and the breaking point at month 13 of 20-hour days that forced her first hire. This one is for every business owner who's figured out how to make money and now needs to learn what to do with it, and who's still carrying the belief that working harder is what makes them valuable. CHAPTERS01:27 Three Tax Strategies Most Business Owners Miss03:07 Writing Off Wellness Expenses04:49 The Clothing Write-Off Hot Take05:55 The Documentation That Protects You06:19 Stop Taking Money Advice From Jimmy08:54 The Kardashians and Rewriting a Money Story10:04 Manifesting the Matching G-Wagons11:45 Jealousy Is a Secret Desire14:23 The Breaking Point at Month 1315:48 Hiring Help at Home and in Business20:28 What Barb Is Building Next: Community21:27 The Power of Getting in the Room KEY TAKEAWAYMaking money is only half the game; knowing what to do with it is the other half. Get right with your money in all ways, and get in rooms with people who are already where you want to go. If you're wanting to learn more about what to do with your money book a call with Your Tax Coach here: https://yourtaxcoach.com/strategy-affiliate

In this episode of Meant to Win, Dr. Stephanie Wigner takes you inside a private AI day ran by her best friend, Callan Faulkner in Nashville with 15 women running seven and eight figure businesses, including a conversation with Jenna Kutcher she can't stop thinking about. Fifteen years into the online game, Jenna told her something that stuck: she had won the game of business and wanted to play the games of life she hadn't explored yet. Stephanie gets honest about bouncing between "I'm doing so much" and "I'm not doing enough," why she's spent the last 60 days clearing everything off her plate that isn't aligned, and the question she wants every business owner sitting with: how much of your revenue actually exists outside of your time? She also announces Full Send, the docu-series she's been filming for the past 12 months.  Chapters:- 00:04 Welcome & Introduction- 01:57 Power of Expansive Rooms- 05:38 Realizations from High-Performing Peers- 06:52 Insightful Conversation with Jenna Kutcher- 08:53 Building Beyond Success- 11:01 Aligning Purpose with Action- 12:14 Transitioning from Business Owner to Founder- 14:50 Launching a Legacy: The Docu-Series Key Takeaway:Ask yourself the founder question Steph is now building around: how much of your revenue and impact is leveraged outside the hours you put in? A business owner trades time for results. A founder builds assets that keep working when she steps away. Lead Magnet:Want a behind-the-scenes look at what it really takes to build an eight figure business while navigating motherhood and marriage? Sign up to watch Full Send, the Meant to Win original docu-series, and get exclusive access to episodes as they release: https://go.thewealthypractitioner.com/watch-full-send-page

In this episode of Meant to Win, Dr. Stephanie Wigner is fired up, recording hours after Dr. Nikki Cottis taught a masterclass for The Wealthy Practitioner, the first time in the company's history that a dollar got made without being attached to Stephanie's time and Stephanie's effort. Stephanie unpacks what full send season looks like on the other side of 200 days that felt like getting hit on the chin over and over: releasing the Practice Scaling Assessment, opening her custom AI coaching tool to people outside the Mastermind for the first time, and spending north of $450,000 to put 300 practitioners in a room in San Diego, a number she calls debilitating and is spending anyway because the woman she was two years ago wouldn't have. Then her son Jet, scared about going out on a fishing boat, laid in bed the night before and told her the best description of entrepreneurship she's ever heard: this whole side of my body is really scared and this whole side of my body is excited. Stephanie gets honest about what wealth actually means to her, and money is only part of it. Wealth is picking Jet up from camp in the golf cart and taking him for ice cream on a Friday afternoon. This episode is a call to every business owner stacking losses right now to stay true to what they came for, because it only takes one win to erase all of them. CHAPTERS: 01:10 When Every Dollar Is Attached to Your Time01:49 The Assessment Built From 10 Years of Frameworks03:28 From Recalibration Season to Full Send04:07 300 Practitioners, San Diego, and a $450K Budget05:22 Jet and the Fishing Boat07:32 Scared and Excited in the Same Body08:07 The Real Texture of Building Something Worthwhile09:21 Five Days on Building a Wealthy Practice10:34 Why Wealth Is the Golf Cart and the Ice Cream12:14 200 Days of Losses and the One Win That Reset Everything Key Takeaway: You don't need the losses to stop coming. One win is enough to reset every loss you've been carrying, so stay true to what you came for and don't quit before you get it. Ready to build a practice that isn't attached to your time and your effort? Join Stephanie for the 5 Day Grow Your Practice Challenge HERE!

In this episode of Meant to Win, Dr. Stephanie Wigner unveils the Practice Scaling Assessment, the new tool she built to show health and wellness practitioners exactly where their practice is stuck and what it takes to get through the next plateau. It's 90 questions built on patterns from more than 2,100 practices, and in only 15 minutes it pinpoints the exact bottlenecks you're facing, scores you across the five pillars of your business (finances, marketing, systems, team, and you as the CEO), and hands you a custom PDF with the three levers that will create the most momentum over your next 90 days. Then comes the part that's never been available outside the TWP Mastermind until now: seven full days inside Stephanie's custom AI coaching tool, trained on all of her coaching and frameworks, already loaded with your assessment data, and ready to answer you 24/7 the same way it does for her highest-level clients. On the other side of this assessment you're a different kind of CEO, one who knows exactly what to fix and in what order. If you want to scale your practice, you need this tool. Chapters:00:04 Introduction to Meant to Win00:35 The Beach Walk That Sparked the Assessment01:17 Three Audits That Needed to Become One01:49 The Five Pillars of a Scalable Practice02:33 90 Questions, Zero Guesswork03:42 Your Score, Your Report, Your Next Three Levers04:22 Seven Days Inside the Custom AI Coaching Tool05:34 The Patterns From 2,100+ Practices Key Takeaway:Growth doesn't come from doing more. It comes from becoming more, and the Practice Scaling Assessment shows you exactly which three levers matter at this stage of your business. Get the Practice Scaling Assessment: Take it now through the link here.

In this episode of Meant to Win, Dr. Stephanie Wigner sits down with her best friend, Callan Faulkner, renowned AI strategist, for round two of a conversation that goes even deeper than the first. Stephanie shares what really happened in April 2024, when she had $15,000 left in her business account and a $200,000 tax bill she never saw coming, and how a journal entry written in a coffee shop turned into an AI masterclass that made $200,000 in one month. Stephanie and Callan unpack why an emotion is only supposed to last 90 seconds, why 100 phone calls in 24 hours is what discipline actually looks like, and why getting more visible always means getting more criticized, including the day their Zoom room hit capacity on launch day and people online called them a scam. This conversation challenges high-achieving leaders to stop letting their feelings run their decisions and start trusting the people they've built around them to actually lead. CHAPTERS: 00:04 - Introduction to Intentional Impact01:23 - Beyond AI: The Real Conversations03:48 - Breaking Beliefs: A Personal Journey05:54 - Intuition vs. Logic: Trusting Your Gut08:43 - Redefining Success: Life and Business Aligned13:01 - Elevating Your Team: Leadership Evolution18:56 - Overcoming Limiting Beliefs: A New Reality22:26 - Detachment and Vision: Future Self Now Key Takeaway:True success isn't just about making money—it's about aligning your life and work with your highest self and leading with intention. y entire team has gone through her trainings for two years and has been able to 10x'd our productivity because of it. Sign up here for the Superhuman AI Course! https://go.theuncommonbusiness.co/superhuman-fp?rootabl=twp&lid=IeNnsDs0

In this episode of Meant to Win, Dr. Stephanie Wigner sits down with Callan Faulkner, renowned AI strategist, for a conversation that goes far beyond AI. Together they explore the evolution of identity and leadership: making conscious decisions instead of default ones, embracing discomfort on purpose, and letting personal growth drive business success. Stephanie and Callan unpack why proximity to the right people changes everything, why intuition deserves a seat at the table alongside the numbers, and why investing in a high-caliber team and intentional culture isn't an expense — it's the whole game. This episode is a call to high-performing leaders to balance their masculine and feminine energies, lead with intentionality, and build a life and business that truly align with their highest self. CHAPTERS:00:04 - Welcome and Introduction01:10 - Studio Insights with Callan02:28 - Embracing Personal Growth04:28 - The Power of Proximity07:09 - Intuition Over Numbers10:08 - Redefining Success and Alignment12:30 - Prioritizing Team and Culture15:22 - Breaking Limiting Beliefs Key Takeaway: True success is about aligning with your highest self and leading with intention, transforming your life and business from within. If you want to exponentially grow your business with less overhead and more impact, you MUST learn from Callan. My entire team has gone through her trainings for two years and has been able to 10x'd our productivity because of it. Sign up here for the Superhuman AI Course! myrootabl.com/r/IeNnsDs0?rootabl=twp

In this episode of Meant to Win, Dr. Stephanie Wigner shares what a $100K investment in developing her team taught her about sales, leadership, and communication. After two intensive days at Salesgirls headquarters with founder Macy McNeely, Stephanie unpacks the lessons every business owner needs to hear: why the fear of being "salesy" is a projection of your own story, why slowing down to understand what's truly holding someone back closes more sales than speed ever will, and why making the conversation about your expertise instead of the person in front of you is costing you clients. This episode is a call to high-performing leaders to ask better questions, sell from service, and align the way you sell with the impact your work is meant to create. CHAPTERS: 00:04 - Introduction to Conscious Leadership  01:20 - Investing in Team Excellence  02:06 - Overcoming Sales Limiting Beliefs  02:52 - The Power of Slowing Down  04:08 - The Value of In-Person Collaboration  05:20 - Rethinking Sales in Healthcare  06:36 - Asking Better Questions  07:03 - Essential Entrepreneurial Skills Key Takeaway: True sales mastery lies in authentic communication and understanding client needs beyond your own personal projections. Ready to get seriously good at selling? Join Macy McNeely's upcoming Sell Your Offer Challenge: https://join.thesalesgirls.com/registration-page?am_id=stephanie1507

In this episode of Meant to Win, Dr. Stephanie Wigner takes you behind the scenes of her VIP day with Ed Mylett, from getting picked up on a dock in Portland, Maine to touring his private island, where within 15 minutes he told her something unexpected: you've already won, and you're allowed to stop here. But if you're going to keep going, don't half-ass it. This conversation matters because it challenges high-achievers to stop negotiating with their potential and commit fully to the expansive vision. Dr. Wigner opens up about the last 12 months that brought her to her knees, the pressure of being seen, nine months of internal battle, and the recalibration that looked like quitting but wasn't. It's a bold reminder that pausing isn't quitting; it's preparation for the next level. CHAPTERS:00:04 Welcome to Meant to Win 01:17 Behind the Scenes with Ed Mylett 02:30 The Decision to Fully Commit 03:49 Navigating Growth and Pressure 05:10 The Internal Battle and Recalibration 06:27 Belief and Vision Execution 07:50 Embracing Rest Without Stagnation 09:49 Life Vision vs. Business Goals Key Takeaway: Stop negotiating with your potential. Commit fully to your expansive vision and align your identity with your strategy.

What if the most important thing you could optimize isn't your business, but your joy? In this episode, Dr. Stephanie Wigner sits down with human performance coach Nicole Tormey, who helps some of the most driven teams in business perform at the highest level by doing something radical: less. Nicole shares why she takes a full month off every year and what she tells her clients before she goes, the story of flying to Bali with no plan and spending seven uncomfortable days learning to stop performing her own vacation, and the weekly check-in her teams refuse to give up.  Together, Steph and Nicole get to the question every high achiever eventually faces: when you ask "what is enough," are you really asking "am I enough?" And underneath it all, the thing we forget while chasing every goal: a life you actually enjoy is the whole point. In this episode: The energy audit question Nicole asks before letting anyone add a new habit Why feeling "behind on your optimization" is the warning sign, not the motivation Exactly what Nicole tells clients before taking her month off every year The morning question that reconnected her to what she actually wants Steph's day-by-day calendar boundaries for winning back white space The difference between asking "what is enough" and "am I enough" Joy isn't the reward for hitting the goal. It's the reason the goal was worth hitting. Chapters: 01:05 Nicole's Path to Human Performance 02:43 Pouring Into a Team, Not Just a Business 03:55 The Friday Nervous System Check-In 06:17 The One Call the Team Refused to Cut 07:28 Stop Adding: The Energy Audit 10:13 When Is Enough Enough? 11:43 The Real Question: Are YOU Enough? 12:47 Judgment and Curiosity Can't Share Space 14:31 Self-Worth and the Addiction to Performing 17:58 Permission to Not Have It Figured Out 19:49 The Non-Negotiable Month Off 21:13 Nicole's Bali Reset 24:38 Creating White Space 25:39 Steph's Calendar Boundaries 26:15 Joy Unattached to an Outcome Connect with Nicole:Instagram: https://www.instagram.com/nicole_tormey

In this episode, Dr. Stephanie Wigner welcomes Dr. Meg Longyear to discuss the profound identity shift that occurs when stepping into your true calling. They explore the transformation that happens when you align with your purpose, shedding self-doubt and embracing your unique gifts. This conversation is a powerful reminder for high-performing leaders to trust their instincts, lean into their intuition, and allow themselves to experience new breakthroughs. The episode challenges you to step into rooms that stretch you and to embrace your potential without hesitation. If you're ready to step into that next version of you, we encourage you to purchase a ticket to the TWP Tour in San Diego for August 14th & 15th! Here's the link for additional information.  Chapters:00:03 - Welcoming Dr. Meg Longyear01:24 - Stepping into Your Calling02:39 - The Power of Being in the Right Room05:46 - Unlocking Your Unique Gifts10:47 - The Impact of Neuro Emotional Technique16:41 - Self-Worth and Business Growth20:19 - Personal Blocks Affecting Professional Success28:29 - The Unmatched Power of Community Key Takeaway:Your success becomes inevitable when you embrace your unique gifts and surround yourself with a community that amplifies your potential.

In this episode, Dr. Stephanie Wigner sits down with Dr. Nikki Cottis, Head of Curriculum and Coaching at The Wealthy Practitioner, to unpack the patterns they see in clinic owners who struggle to scale. They break down the leadership gaps, control issues, financial blind spots, and system failures that keep practitioners trapped in operator mode. The conversation explores how top performers build teams, create systems, leverage data, and implement quickly instead of overthinking. They also share why retention, automation, and CEO-level decision making are often more powerful than chasing more leads. The real shift is moving from practitioner thinking to CEO thinking so you can build a business that grows beyond you. Get the Free Claude Cowork Guide for Practitioners: Stop Running Your Entire Practice Manually   Chapters:[00:45] The Control Problem Keeping Owners Stuck[04:00] The 3 Systems Every Practice Needs[05:45] Why Most Clinics Misread Their Numbers[07:30] From Practitioner to CEO Thinking[09:15] The Hidden Revenue in Retention[13:00] Why Some Clients Scale Faster Than Others[16:30] Systematize It or Start Over Every Month[19:30] AI, Automation, and Buying Back Your Time[23:00] Leadership Through Better Systems Key Takeaway:The businesses that scale fastest are built by leaders who stop trying to do everything themselves and start thinking, implementing, and leading like CEOs.