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The McClain Method | Business Tools For Interior Designers

Advertise on podcast: The McClain Method | Business Tools For Interior Designers

Rating
★★★★★
4.6
from
22 reviews
This podcast has
90 episodes
Language
English
Publisher
John McClain
Explicit
No
Date created
2023/06/22
Latest episode
2026/01/26
Average duration
42 min.
Release period
15 days

Description

Welcome to The McClain Method — the go-to podcast for interior designers who want to grow a profitable, polished, and well-run design business. I’m your host, John McClain—award-winning interior designer, business mentor, author, and branding strategist. If you want to learn how to: • price your interior design services • attract high-value clients • streamline your design process • improve your client experience • elevate your brand and visibility • run your design firm with confidence …you’re in the right place. This podcast isn’t about pillows and paint swatches. Here, we focus on the business of interior design—marketing, pricing, branding, sales, systems, visibility, mindset, and everything it actually takes to build a thriving design firm. Each episode gives you clear strategies, actionable tools, and behind-the-scenes insights you can use immediately to grow your business and elevate your clients’ experience. If you’re ready to step into your next level as an interior designer—and finally run a business that reflects your brilliance—welcome home.

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Check latest episodes from The McClain Method | Business Tools For Interior Designers podcast


90: The Fear of Losing Clients When You Speak Your Values
2026/01/26
This episode is a little different. In a time that feels heavy, confusing, and deeply human, John speaks honestly about the fear many business owners carry when it comes to speaking their values. This conversation is not about shouting online or debating politics. It’s about alignment. It’s about understanding why neutrality still communicates something, why your business is never separate from you, and how to live inside your values without performing or burning everything down. Using a simple what, why, how framework, John shares three grounded actions you can take this week to bring your values into your business in a way that feels steady, intentional, and human. In this episode: Why neutrality still sends a messageThe fear of losing clients when you speak your valuesThe difference between opinions and misaligned valuesWhy creatives feel this moment so deeplyThe concept of the “golden thread” of valuesHow to practice quiet alignment in your businessCreating boundaries and client alignment without confrontationText Me a Message! _____________________________________________________________________________________ FREE VIDEO TRAINING DIRECT FROM JOHN: Design feels natural. The business side doesn’t. Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos. 👉 Watch the free training: https://ww Support the show 🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more! 📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://johnmcclaindesign.com/designerwithin Connect With John! YouTube https://www.youtube.com/@mcclainjohn Instagram https://www.instagram.com/themcclainmethod Facebook https://www.facebook.com/mcclainmethod LinkedIn https://www.linkedin.com/in/thejohnmcclain/
89: The Most Expensive Lie Designers Tell Themselves with Staci Davidson
2026/01/10
The Most Expensive Lie Designers Tell Themselves Most designers don’t struggle because of their creativity. They struggle because they believe a lie: “I’m a designer. I shouldn’t have to deal with the backend of my business.” In this episode of The McClain Method Podcast, John McClain sits down with Staci Davidson, founder of Everything But Design, to talk about the systems designers avoid—and why that avoidance quietly costs them time, money, and control. From bookkeeping and procurement to processes, delegation, and profitability, this conversation pulls back the curtain on what actually keeps a design business running smoothly behind the scenes. Staci explains why understanding your numbers matters even if you outsource, how systems protect your creativity instead of stifling it, and why designers who refuse to engage with the backend often stay stuck. You’ll also hear practical insights on when to bring in support, what designers should still understand at a high level, and how strong backend systems improve both profit and the client experience. If you want more clarity, less stress, and a business that supports your creativity instead of draining it, this episode is for you. In this episode, we cover: The mindset that limits designers financiallyWhy avoiding the backend creates risk, not freedomThe difference between delegation and abdicationHow bookkeeping and processes impact profitabilityWhen it’s time to bring in operational supportGuest: Staci Davidson is the founder of Everything But Design, a company that helps interior designers manage bookkeeping, procurement, operations, and backend systems so they can focus on their creative work. Resources: Learn more at everythingbutdesign.com Listener bonus: Use code JOHN50 for 50% off Stacy’s online shop Text Me a Message! _____________________________________________________________________________________ FREE VIDEO TRAINING DIRECT FROM JOHN: Design feels natural. The business side doesn’t. Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos. 👉 Watch the free training: https://ww Support the show 🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more! 📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://johnmcclaindesign.com/designerwithin Connect With John! YouTube https://www.youtube.com/@mcclainjohn Instagram https://www.instagram.com/themcclainmethod Facebook https://www.facebook.com/mcclainmethod LinkedIn https://www.linkedin.com/in/thejohnmcclain/
88: 5 Hard Truths That Changed My Design Business in 2025 (And What You Need to Know Before Next Year)
2025/12/27
88: 5 Hard Truths That Changed My Design Business in 2025 (And What You Need to Know Before Next Year) SHOW NOTES: In this episode of The McClain Method Podcast, John McClain asks: are you running a beautiful design business that feels chaotic behind the scenes? This year-end reflection episode is for interior designers who are ready to work smarter, not harder. In this episode, I'm sharing 5 business lessons that transformed my interior design business in 2025 and the practical strategies you can implement right now to build a more profitable, sustainable design firm. WHAT INTERIOR DESIGNERS WILL LEARN: LESSON 1: Business Pivots for Interior Designers Why scaling back on design projects actually grew my business. Learn how to identify what you're doing out of habit vs. alignment, and why reinvention is strategic CEO thinking. LESSON 2: Rest as a Business Strategy for Creatives How a 2-month sabbatical brought more clarity than years of hustling. Discover the "do later" list method that reduces overwhelm and protects your creative energy. LESSON 3: Using AI in Your Interior Design Business Best practices for AI tools without losing your brand voice. Why starting with pen and paper matters, and how to blend AI efficiency with authentic communication. LESSON 4: Delegation Strategies for Design Business Owners Master "diligent delegating" for team members and AI tools. Learn why poor results usually mean unclear instructions, and how to onboard effectively for better outputs. LESSON 5: Sustainable Growth for Interior Designers Why quarterly goals beat yearly overwhelm. Redefine growth beyond revenue with systems, pricing clarity, client boundaries, and business confidence all count. FREE BUSINESS PLANNING TOOL FOR DESIGNERS: Download my Start, Stop, Continue Guide—the quarterly reflection framework I use to stay aligned and profitable. 👉 https://www.mcclainmethod.com/free-download-startstopcontinue KEYWORDS: interior design business, business coaching for designers, pricing strategies, design business systems, work-life balance for creatives, CEO mindset, sustainable business growth Connect: Instagram @themcclain Text Me a Message! _____________________________________________________________________________________ FREE VIDEO TRAINING DIRECT FROM JOHN: Design feels natural. The business side doesn’t. Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos. 👉 Watch the free training: https://ww Support the show 🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more! 📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://johnmcclaindesign.com/designerwithin Connect With John! YouTube https://www.youtube.com/@mcclainjohn Instagram https://www.instagram.com/themcclainmethod Facebook https://www.facebook.com/mcclainmethod LinkedIn https://www.linkedin.com/in/thejohnmcclain/
87: Be the Unicorn in the Room: Visibility, Partnerships & Mindful Success with Antonio DeLoatch
2025/12/12
EPISODE 87 — Be the Unicorn in the Room: Visibility, Partnerships & Mindful Success with Antonio DeLoatch If you're an interior designer craving more visibility, confidence, and high-quality clients, this episode is your new playbook. I’m joined by NYC-based designer and mindfulness advocate Antonio DeLoatch - a man who has mastered becoming the unicorn in the room. Together, we unpack what it really takes to stand out in a crowded design industry, elevate your brand presence, and build a business rooted in clarity and intention. We talk High Point Market strategy, storytelling, designer mindset, brand collaborations, and the moment Antonio realized he needed to plug the “holes in his bucket” to grow with purpose. This conversation blends mindset, marketing, and soulful business strategy—exactly what designers need in today’s landscape. Inside this episode, you’ll learn: ✨ How to elevate your visibility as an interior designer ✨ Practical conversation starters for networking (without the awkwardness) ✨ How mindfulness and clarity fuel luxury-level client experiences ✨ Smart strategies for building brand partnerships & collaborations ✨ Why storytelling is essential in modern design marketing ✨ How to show up consistently—even when you don’t feel “shiny” ✨ The visibility moves that helped Antonio grow in NYC, DC & LA If you’re ready to build a memorable brand, attract aligned clients, and step confidently into the rooms where your future business lives, this episode will feel like a masterclass in both mindset and visibility. Connect with Antonio: Website → https://www.antoniodeloatch.com/ Instagram → https://www.instagram.com/antoniodeloatchdesigns If this episode resonates, share it with a designer who’s ready to shine. 🌟 Text Me a Message! _____________________________________________________________________________________ FREE VIDEO TRAINING DIRECT FROM JOHN: Design feels natural. The business side doesn’t. Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos. 👉 Watch the free training: https://ww Support the show 🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more! 📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://johnmcclaindesign.com/designerwithin Connect With John! YouTube https://www.youtube.com/@mcclainjohn Instagram https://www.instagram.com/themcclainmethod Facebook https://www.facebook.com/mcclainmethod LinkedIn https://www.linkedin.com/in/thejohnmcclain/
86: Three Reasons Designers Stay Stuck (And How to Break Through In 2026)
2025/11/23
Three Reasons Designers Stay Stuck (And How to Break Through In 2026) If you’ve been feeling stuck in your design business — stuck at the same income level, stuck recreating your processes every time a new client reaches out, stuck second-guessing your pricing, or stuck behind a brand that doesn’t reflect your true talent — this episode is the shift you needed. Today, John breaks down the three biggest reasons designers don’t grow (even when they’re working hard!) and teaches the mindset, strategy, and structure shifts he coaches inside The McClain Method. If you want a more confident, profitable, luxury-aligned business heading into 2026, this is your roadmap. ✨ IN THIS EPISODE YOU’LL LEARN: Why your business feels chaotic even when your design work is beautifulHow reinventing your process for every new client drains energy, creativity, and profitWhat a real, repeatable business system looks like for designersThe difference between pricing based on fear vs. pricing based on transformationWhy your digital presence matters more than your portfolioHow brand alignment impacts the level of clients you attractHow to step into a higher level of confidence and clarity before the new year Text Me a Message! Support the show 🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more! 📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://johnmcclaindesign.com/designerwithin Connect With John! YouTube https://www.youtube.com/@mcclainjohn Instagram https://www.instagram.com/themcclainmethod Facebook https://www.facebook.com/mcclainmethod LinkedIn https://www.linkedin.com/in/thejohnmcclain/
85: The Hidden Reason Your Clients Don’t Feel Fully Taken Care Of
2025/11/19
The Hidden Reason Your Clients Don’t Feel Fully Taken Care Of Even the most talented designers can unintentionally miss the small-but-critical details that shape how clients feel throughout (and especially at the end of) a project. And let’s be honest: clients remember the final 10% more than the first 90%. In today’s episode, we’re diving into the quiet gap in most design businesses — the part that turns even the most beautiful projects into stressful, confusing experiences for clients. We’ll talk about install-day chaos, missing FF&E clarity, post-project confusion, and the lack of a true care system that guides clients after the reveal. If you want smoother installs, calm clients, and a luxury experience from start to finish, this episode is your starting point. If you’re ready to make your client experience feel elevated, organized, and unmistakably professional, this episode will give you the clarity to get started — and the tools to take it further. Text Me a Message! Support the show 🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more! 📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://johnmcclaindesign.com/designerwithin Connect With John! YouTube https://www.youtube.com/@mcclainjohn Instagram https://www.instagram.com/themcclainmethod Facebook https://www.facebook.com/mcclainmethod LinkedIn https://www.linkedin.com/in/thejohnmcclain/
84: Before You Scale: Why I Chose Alignment Over Expansion
2025/11/19
What if the version of success you’ve been chasing… isn’t actually yours?  In this episode, John McClain gets personal about what happened when his business grew beyond what his soul was ready for — and why he made the decision to choose alignment over expansion. From running two design offices across the country to finding peace and purpose in a smaller, more intentional business, John shares the real lessons behind sustainable success. If you’ve ever felt pressure to “go big” before you were ready, this episode will remind you that the most successful business is the one that feels like home. In This Episode, You’ll Learn: 💡 The hidden pressure behind the “grow or die” mindset in business 💡 How John built two thriving offices — and why he chose to scale back 💡 The moment he realized busy doesn’t mean fulfilled 💡 How to know when your business growth is no longer aligned 💡 Practical steps to stay grounded and profitable without losing your peace Episode Quote to Share: “Growth without alignment is just chaos with better branding.” — John McClainResources & Mentions: ✨ Explore Design Success Academy inside The McClain Method — your roadmap to building a beautiful, profitable, and soul-aligned business. 👉 Visit mcclainmethod.com for programs, tools, and free resources. Follow John on Instagram → @themcclainmethod Watch this episode on YouTube → John McClain YouTube Channel Fast Action Step: Take five minutes today to ask yourself: 👉 Is my business structure supporting the life I want — or stealing the joy from it? If the answer feels even slightly off, it might be time to realign before you expand. Text Me a Message! Support the show 🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more! 📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://johnmcclaindesign.com/designerwithin Connect With John! YouTube https://www.youtube.com/@mcclainjohn Instagram https://www.instagram.com/themcclainmethod Facebook https://www.facebook.com/mcclainmethod LinkedIn https://www.linkedin.com/in/thejohnmcclain/
83: 5 Proven Strategies to Build a Successful Interior Design Brand with Alena Capra
2025/10/21
In this episode of The McClain Method Podcast, I’m joined by nationally recognized designer, TV personality, and NKBA Person of the Year Alena Capra — a powerhouse in the world of interior design and brand partnerships. We’re pulling back the curtain on what it really takes to build a thriving design brand from the ground up — one that’s respected, recognizable, and rooted in authenticity. Alena and I dive into: 🌟 How to find your niche and use it to stand out in a crowded design industry🤝 The secret to landing brand partnerships and ambassadorships (even when you’re just starting out)🧠 Why consistency and visibility are key to building a trusted design brand💬 How to create lasting relationships with showrooms, reps, and other designers💡 What it means to evolve your brand intentionally — and how to keep your creative passion alive while doing itWhether you’re an emerging designer dreaming of partnerships with your favorite brands, or an established pro looking to grow your visibility and influence, this episode is full of insight, laughter, and real-world wisdom from two designers who’ve walked the walk. ✨ Connect with Alena Capra 🔗 Website: alenacapradesigns.com 📸 Instagram: @alenacapradesign Text Me a Message! _____________________________________________________________________________________ FREE VIDEO TRAINING DIRECT FROM JOHN: Design feels natural. The business side doesn’t. Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos. 👉 Watch the free training: https://ww Support the show 🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more! 📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://johnmcclaindesign.com/designerwithin Connect With John! YouTube https://www.youtube.com/@mcclainjohn Instagram https://www.instagram.com/themcclainmethod Facebook https://www.facebook.com/mcclainmethod LinkedIn https://www.linkedin.com/in/thejohnmcclain/
82: How To Use ChatGPT To Write Your Instagram Captions (The Right Way)
2025/10/04
If your Instagram captions or newsletters sound like a bad Hallmark card… I hate to break it to you, but I know AI wrote them. And so does your audience. 👀 Here’s the deal: AI isn’t the problem. It’s actually a powerful tool — but if you’re handing it the mic and posting whatever it spits out, your content is going to sound robotic, generic, and totally forgettable. And luxury clients? They don’t hire forgettable. In this episode of The McClain Method, I’m giving you the tough love (and the strategy) on: ✨ Why AI-written captions often sound fake (and how your audience can spot it instantly).  ✨ The difference between free vs. paid ChatGPT — and why it matters for your brand voice.  ✨ How to train AI to sound more like YOU, not a corporate brochure.  ✨ My “Cocktail Rule” test to make sure your captions actually connect with luxury clients.  ✨ A fast action step you can do today to make your content sound authentic, magnetic, and luxury-ready. AI should be your assistant, not your replacement. This episode will show you how to stop sounding like everyone else online — and start showing up with the presence, personality, and polish that attracts the clients you actually want. 💡 DOWNLOAD MY FREE GUIDE: BRAND VOICE CHATGPT PROMPT  https://mcclainmethod.com/chatgpt-kickstart-prompt 👉 Don’t forget to subscribe, rate, and review The McClain Method — because when your brand speaks clearly, the world pays attention. 82: I Know AI Wrote Your Instagram Caption (Here’s How to Fix It) Text Me a Message! Support the show 🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more! 📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://johnmcclaindesign.com/designerwithin Connect With John! YouTube https://www.youtube.com/@mcclainjohn Instagram https://www.instagram.com/themcclainmethod Facebook https://www.facebook.com/mcclainmethod LinkedIn https://www.linkedin.com/in/thejohnmcclain/
81: How to Avoid Common Interior Design Business Mistakes with Ronniesha Rivera
2025/09/19
How to Avoid Common Interior Design Business Mistakes with Ronniesha Rivera In this episode of the McClain Method Podcast, host John McClain discusses overcoming difficulties in the interior design business with guest Ronniesha Rivera, founder of Vetted By Design.  They talk about the importance of dealing with hardships, the challenges of finding good help, outsourcing effectively, and maintaining long-term profitability. They also delve into the specifics of hiring bookkeepers, accountants, and the crucial role of contracts.  Ronniesha shares her insights on delegating, managing contractor relations, and the essential role of boundaries in maintaining a successful design business. She highlights the need for robust processes and the importance of investing in oneself. Additionally, they introduce Vetted By Design, a platform created to help designers find pre-vetted industry professionals, ensuring reliable and tailored support for various business needs. More about Vetted By Design and Ronniesha Rivera: Website: https://vetted-bydesign.com/ If you are a vendor or company wishing to be added to Vetted By Design, mention The McClain Method for 15% off of your listing! Instagram: https://www.instagram.com/vettedbydesign/ Text Me a Message! _____________________________________________________________________________________ FREE VIDEO TRAINING DIRECT FROM JOHN: Design feels natural. The business side doesn’t. Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos. 👉 Watch the free training: https://ww Support the show 🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more! 📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://johnmcclaindesign.com/designerwithin Connect With John! YouTube https://www.youtube.com/@mcclainjohn Instagram https://www.instagram.com/themcclainmethod Facebook https://www.facebook.com/mcclainmethod LinkedIn https://www.linkedin.com/in/thejohnmcclain/
80: Do it Afraid: Navigating Fear and Change in Design with Katie Decker-Erickson
2025/08/29
Do it Afraid: Navigating Fear and Change in Design In this episode of the McClain Method Podcast, host John McClain speaks with Katie Derek Erickson, founder of Success by Design.  They discuss the importance of grit, perspective, and intuitive decision-making in business. Katie shares her journey from flipping houses to leading a multimillion-dollar commercial design firm and emphasizes the significance of sustainable design. The episode also touches on overcoming fear, the power of celebrating small wins, and the impact of having a defined 'why' in business.  14:18 Celebrating Success and Finding Joy 18:12 Remote Teams and Effective Hiring 27:11 The Power of Systems and Processes 36:04 The Importance of Marketing Processes 36:53 The Need for Structured Task Management 44:38 Building Strong Relationships with Tradespeople 53:40 Handling Business Challenges and Burnout 01:00:32 The Power of Knowing Your 'Why' 01:05:44 Rapid Fire Insights and Conclusion More On Katie and her program and podcast: Success by Design Website: https://successbydesign.coach/ LISTEN HERE to John on Katie's Podcast: https://successbydesign.coach/podcast-library/b/attracting-luxury-interior-design-clients-with-john-mcclain Instagram: https://www.instagram.com/successbydesign_coach_podcast/?hl=en **** Text Me a Message! _____________________________________________________________________________________ FREE VIDEO TRAINING DIRECT FROM JOHN: Design feels natural. The business side doesn’t. Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos. 👉 Watch the free training: https://ww Support the show 🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more! 📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://johnmcclaindesign.com/designerwithin Connect With John! YouTube https://www.youtube.com/@mcclainjohn Instagram https://www.instagram.com/themcclainmethod Facebook https://www.facebook.com/mcclainmethod LinkedIn https://www.linkedin.com/in/thejohnmcclain/
79: Clutter-Free Life: How Clearing Your Space Can Transform Your Mindset with Helen Sanderson
2025/08/15
Episode 79: Clutter-Free Life – Transform Your Space, Transform Your Mindset with Helen Sanderson In today’s episode of The McClain Method Podcast, we’re diving into the powerful connection between your home environment and mental wellness. I’m joined by Helen Sanderson, the UK’s leading expert on the psychology of clutter and the author of The Secret Life of Clutter.  Helen is here to show us how to clear the physical clutter in our spaces—and how doing so can lead to a clearer, more intentional mindset. Helen, known as "The Clutter Therapist," shares her unique approach that blends psychotherapy with interior design to help people declutter not only their homes but their lives. This episode explores: Why clutter is more than just physical stuff – it’s about what’s going on inside your head.How clutter can be a mirror for your mental state, and how clearing it can help you tap into your potential.The emotional journey of decluttering, from attachment to guilt to personal growth.Tips for interior designers on how to gently help clients face the clutter in their own homes without overstepping.The powerful role of mindset in design and how to create spaces that support both mental and physical wellness.Helen gives insightful advice on the Clutter Shift and the importance of compassionate guidance through the decluttering process. If you’ve ever struggled with the clutter in your home—or in your mind—this episode is for you! Resources Mentioned: Helen Sanderson’s Website: https://www.helensanderson.com/The Secret Life of Clutter – A must-read book by Helen Sanderson.The Clutter Shift Program – Helen’s signature program to help you declutter and shift your mindset.Text Me a Message! _____________________________________________________________________________________ FREE VIDEO TRAINING DIRECT FROM JOHN: Design feels natural. The business side doesn’t. Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos. 👉 Watch the free training: https://ww Support the show 🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more! 📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://johnmcclaindesign.com/designerwithin Connect With John! YouTube https://www.youtube.com/@mcclainjohn Instagram https://www.instagram.com/themcclainmethod Facebook https://www.facebook.com/mcclainmethod LinkedIn https://www.linkedin.com/in/thejohnmcclain/
78: How Instagram’s Search Engine Update Can Help You Get Found and Grow Your Business
2025/08/01
Episode 78: How Instagram’s Search Engine Update Can Help You Get Found and Grow Your Business Hey y’all, welcome back to The McClain Method Podcast! Today, I’m bringing you some amazing information from my YouTube channel and adapting it for the podcast. If you haven’t subscribed to my YouTube yet, check out https://www.youtube.com/@mcclainjohn for more content with visuals! In today’s episode, we’re diving into a game-changing shift happening on Instagram: it’s becoming a search engine. Instagram isn’t just for scrolling photos anymore—it’s a powerful discovery tool for businesses, products, and services. I’m going to walk you through how Instagram’s search features have evolved, what this means for your business’s visibility, and how you can optimize your content to make sure you’re showing up in those search results. Plus, with AI now pulling from Instagram, your posts could show up in AI search results too! You’ll learn how Instagram’s search engine evolution can increase your visibility and grow your business. I’ll share practical tips for optimizing your profile, captions, and hashtags, and explain why Instagram’s object recognition and alt text are key to getting discovered. So, stay tuned and get ready to leverage Instagram’s search engine evolution to boost your audience reach. Don’t forget to share this episode with a friend or business owner who needs to know this! TO DO: After listening, take 15 minutes to audit your Instagram: update your bio, optimize a post’s caption, and add location tags to increase your visibility! Text Me a Message! _____________________________________________________________________________________ FREE VIDEO TRAINING DIRECT FROM JOHN: Design feels natural. The business side doesn’t. Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos. 👉 Watch the free training: https://ww Support the show 🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more! 📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://johnmcclaindesign.com/designerwithin Connect With John! YouTube https://www.youtube.com/@mcclainjohn Instagram https://www.instagram.com/themcclainmethod Facebook https://www.facebook.com/mcclainmethod LinkedIn https://www.linkedin.com/in/thejohnmcclain/
77: How to Sell Without Feeling Salesy: The Steve Jobs Strategy for Designers + Creatives
2025/07/18
What do interior designers, creatives, and wellness founders have in common? Most of them hate selling—but still need to do it daily. In this episode, John sits down with Christopher Francis, engineer-turned-entrepreneur and founder of Home Plunge, the world’s first cold plunge designed for your home bathtub.  Drawing inspiration from Steve Jobs and his own experience bridging product design with human connection, Christopher shares how to sell without being pushy, pitchy, or fake. Inside this conversation: ✔ How to guide clients who “don’t know what they want” ✔ The art of showing—not telling—your expertise ✔ What every creative can learn from cold plunges and consumer feedback ✔ Why authenticity is your best sales strategy ✔ The power of solving real problems beautifully If you’ve ever second-guessed your prices, held back a bold idea, or felt icky about closing the deal—this episode is for you. More on HomePlunge: WEBSITE: https://www.thehomeplunge.com/ Instagram: https://www.instagram.com/homeplunge/ To get your NOW $300 Discount using code: MCCLAIN Text Me a Message! _____________________________________________________________________________________ FREE VIDEO TRAINING DIRECT FROM JOHN: Design feels natural. The business side doesn’t. Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos. 👉 Watch the free training: https://ww Support the show 🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more! 📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://johnmcclaindesign.com/designerwithin Connect With John! YouTube https://www.youtube.com/@mcclainjohn Instagram https://www.instagram.com/themcclainmethod Facebook https://www.facebook.com/mcclainmethod LinkedIn https://www.linkedin.com/in/thejohnmcclain/
76: You’re Not Lazy—You’re Exhausted: Rethinking Productivity and Self-Worth with Katie McDonald
2025/07/07
76: You’re Not Lazy—You’re Exhausted: Rethinking Productivity and Self-Worth 📝 Episode Description / Show Notes: What if the real problem isn’t your motivation, your to-do list, or your morning routine? What if you’re not lazy—you’re exhausted? In this powerful conversation, John McClain sits down with wellness expert and founder of bnourished, Katie McDonald, to challenge everything we’ve been taught about productivity, hustle culture, and tying our worth to output. 👂 In this episode: How self-care became another task on your list—and what to do about itWhy rest is the ultimate power move (yes, really)The real reason you keep falling to the bottom of your own priority listHow to stop measuring your worth by your productivityJohn and Katie’s personal routines that actually work for ambitious creatives✨ You’ll walk away with practical tips, fresh perspective, and permission to care for you—the person behind the brand. 🔗 MORE ABOUT KATIE MCDONALD: Learn more about Katie: https://www.bnourished.comFollow Katie on Instagram: https://www.instagram.com/_bnourished/🎧 Listen now and remember: your worth isn’t measured by your output. It's time to thrive on your terms. Text Me a Message! _____________________________________________________________________________________ FREE VIDEO TRAINING DIRECT FROM JOHN: Design feels natural. The business side doesn’t. Join this free 39-minute training for interior designers and learn the 3 secrets to building a profitable, stress-free design business without burnout or chaos. 👉 Watch the free training: https://ww Support the show 🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more! 📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://johnmcclaindesign.com/designerwithin Connect With John! YouTube https://www.youtube.com/@mcclainjohn Instagram https://www.instagram.com/themcclainmethod Facebook https://www.facebook.com/mcclainmethod LinkedIn https://www.linkedin.com/in/thejohnmcclain/

Podcast reviews

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4.6 out of 5
22 reviews
★★★★★
Katie with Success by Design 2025/05/28
Brilliant and Fun
John is a fabulous house with a great sense of humor and an incredible amount of practical advice. This show is a must listen with a fabulous and unpr...
★☆☆☆☆
Coreyandnicole 2026/01/26
Politics isn’t what I came here for
Can’t say it’s not about politics and then make it about politics and your opinions. I liked your material until you went down that road. I hear this ...
★★★★★
Miadq27 2025/03/18
A Must-Listen for Smart, Savvy Designers
John has a real gift for getting to the heart of what matters. He knows exactly how to ask the right questions, cutting through the noise to uncover i...
★★★★★
Claudio L. Los Angeles 2024/11/25
Very Informative
I find John’s interviews super engaging. Great topics, great people.
★★★★★
Sea.Z. 2024/11/21
Thoughtfully Insightful
As a design industry professional, I find John’s podcast to be thoughtfully crafted and informative. I look forward to hearing from him and his guests...
★★★★★
NicoleRoe-RNicksonInteriors 2024/06/29
John has the jokes along with so killer knowledge
Totally worth the listen and diving back into old episodes. John has a great personality and really connects with his guests. Super fun and great take...
★★★★★
Amskeez 2024/04/04
Informative and fun!
There are several interior design based podcasts out there but The Designer Within is my favorite because to me, it’s the most approachable listen. Jo...
★★★★★
Narcisse23 2024/03/29
THANK YOU FOR YOUR PODCAST
"The Interior Design Mastery Podcast has been a game-changer for my firm. Its insightful content resonated deeply with me, helping elevate my design s...
★★★★★
Gonracn 2024/02/08
Amazing Designer and Genuine Person
I recently met John at a conference and am so glad to have met him! He is the most genuine guy you’ll ever meet, and he’s so willing to share and hel...
★★★★★
James32805 2023/09/07
Great podcast!
Love the behind the scenes information on design and also the practical tips that I as a consumer can apply for design in my own home. Highly recommen...
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