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Mastering the Business of Interior Design: Success by Design

Advertise on podcast: Mastering the Business of Interior Design: Success by Design

Rating
★★★★★
5
from
10 reviews
This podcast has
98 episodes
Language
English
Date created
2023/06/30
Latest episode
2026/02/04
Average duration
25 min.
Release period
7 days

Description

As an interior designer, do you find yourself caught between your love for design and the realities of running a profitable business? Whether you're launching your firm or scaling to new heights, the business side of interior design can be complex—and often overwhelming. That’s where Katie Decker-Erickson comes in. As a business coach for interior designers and the founder of a multimillion-dollar design firm, she knows firsthand what it takes to build a thriving, sustainable business while staying true to your creative vision. With nearly 20 years in the industry and a Master’s degree in Business Administration, Katie is actively in the trenches—elevating her own firm while helping other designers master the business of design. We’ll answer questions like: How do I get more interior design clients? What should I charge for interior design services? What are the best marketing strategies for interior designers? How can I grow my interior design business? How do I build a brand as an interior designer? How can I scale my interior design business? What systems do I need to run a successful interior design business? How do I create a client onboarding process for my design firm? Is it worth hiring a coach for my interior design business? This show delivers actionable tips on how to grow an interior design business with smart, sustainable strategies. You'll get insights on marketing your interior design services, building a strong brand, streamlining your systems, and scaling your firm—without burning out. If you're an interior designer, firm owner, or creative entrepreneur ready to build a profitable, passion-filled business, you're in the right place. Tune in, and let’s grow your interior design business—together.

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Check latest episodes from Mastering the Business of Interior Design: Success by Design podcast


96. Why Your Team Keeps Asking You the Same Questions (And How to Fix It as a Leader)
2026/02/04
Send Katie a Text Message!! If you’ve ever found yourself thinking, “I swear I’ve already answered this,” while a team member pings you yet again, this episode is for you. Today, I’m unpacking one of the most exhausting leadership moments I see with designers — when your team keeps asking the same questions over and over, and it starts to make you wonder if you’re doing something wrong as a leader. I want to say this clearly right out of the gate: this isn’t a sign that you’re failing. It’s feedback. And when you understand what that feedback is actually pointing to, everything starts to shift. In this episode, I talk honestly about why repeated questions usually aren’t a communication problem or a documentation problem — even though that’s where most of us go first. More SOPs, more explanations, or even questioning whether you hired the wrong person often feels like the logical next step. But in my experience, that approach only reinforces the dynamic that’s burning you out. What your team is really asking — whether they realize it or not — is whether they’re allowed to decide without you. We dive into the idea of decision ownership and why so many creative leaders accidentally hold onto it longer than they should. I share how being the fixer, the closer, and the safety net can quietly train your team to outsource judgment back to you — even when they’re capable of more. I also walk you through the leadership shift from “doing” to “designing,” and how your role as CEO is less about approving every choice and more about building confident decision-makers. I also get very practical in this episode. I share how we’ve handled this inside my own firm, including why we clarified decision lanes, created clearer reporting structures, limited unnecessary visibility in project management software, and normalized thoughtful mistakes instead of punishing them. We talk about why mistakes — when made inside clear guardrails — actually build confidence instead of eroding it. You’ll hear how hiring ties directly into this, why you’re not hiring extra hands but judgment, and how we’ve refined our hiring process over the years to make sure people are truly set up to succeed. I also explain why the 90-day review period is one of the most powerful tools you can use to build trust, clarity, and alignment on your team — without fear or drama. We also talk about seasons. Sometimes the issue isn’t that someone is a bad hire — it’s that their season has changed. Learning how to recognize that, have honest conversations, and adjust roles accordingly is part of real leadership. I share a recent example from my own team where a simple conversation created massive relief, clarity, and momentum for everyone involved. And if this conversation hits close to home and you want help untangling it, I offer a free 15-minute problem-solving session where we focus on one real leadership challenge in your business. No pitch, no pressure — just clarity. You can book that at fixmydesignbiz.com. As always, remember: your business should be working for you, not you working for it. If that’s starting to feel out of alignment, it’s time to redesign how leadership shows up inside your fir Connect with Katie LinkedIn Business Strategy Sessions for Interior Designers Free Resources for scaling your interior design firm Website
95. Why Your Interior Design Business Feels Heavier as It Grows (Even With More Revenue)
2026/01/28
Send Katie a Text Message!! If you’ve ever looked at your business and thought, “Why did this feel easier when I was making less money?”—this episode is for you. Today, I’m talking directly to designers who are doing “everything right” on paper. The revenue is there. The team is there. The projects are bigger. And yet… everything feels heavier. More complex. More draining. Here’s the truth I want you to hear upfront: you didn’t do anything wrong. This tension doesn’t show up because you failed—it shows up because you succeeded. And in this episode, I walk you through what that actually means and how to respond as a CEO, not by working harder, but by building a business that can truly carry its own weight. In this episode, I cover: Why most designers hit a wall after profitability—not before itThe difference between effort and capacity (and why effort eventually stops working)How to recognize when your business has outgrown its current “muscle”Why more revenue doesn’t automatically equal more freedomThe mindset shift from control to capacity—and why letting go is strategic, not recklessHow the wrong client mix can exhaust even the strongest systemsWhy decision-making has to be decentralized if your business is going to scale sustainablyHow processes like project closeouts reduce emotional labor and prevent repeated mistakesThe real reason your business feels heavy (and why it’s not a time management failure)I also share personal examples from my own firm—where I hit ceilings, what broke when we grew too fast, and the exact shifts that allowed the business to support growth without burning me out. This episode is about evolution. About recognizing when your business is asking for something different. And about understanding that heaviness is a signal—not a verdict. Final takeaway: If your business feels heavy right now, it doesn’t mean you’re bad at managing your time. It means your business has outgrown the way it was built—and that’s not failure. That’s growth asking for leadership. And if you’re listening and thinking, “This is exactly where I am,” I see you. You don’t need more grit. You need a business designed for the level of success you’re already experiencing. As always, your business should be working for you—not the other way around. Connect with Katie LinkedIn Business Strategy Sessions for Interior Designers Free Resources for scaling your interior design firm Website
94. How to Choose the Right Coach for Your Interior Design Business
2026/01/21
Send Katie a Text Message!! Choosing a coach is a big decision—especially when your business is already successful, but something still feels heavy. In this episode, I’m pulling back the curtain on what coaching should (and shouldn’t) look like for interior designers. I share the mistakes I’ve made hiring coaches, the lessons I learned the hard way, and the exact criteria I use now—both when I hire support and when designers consider working with me. This isn’t about hype, Instagram followers, or quick fixes. It’s about clarity, alignment, and making decisions that actually support your life and your business. IN THIS EPISODE: Why you don’t need a coach because you’re failing—but because your business has outgrown its current structureThe real signs it’s time for coaching (and why exhaustion isn’t a motivation problem)How fear keeps designers stuck longer than necessary—and why that’s often the most expensive choiceWhy coaching isn’t about buying information, but about compressed time, perspective, and decision supportWhat I look for when choosing a coach—and why “been there, done that” is a red flagWhy specialization matters more than popularity when it comes to coachingMy honest take on group coaching vs. private coaching once you’re past six figuresThe three non-negotiables every designer should use when choosing a coachHow to know if I’m the right coach for you—and just as importantly, if I’m not I see designers wait too long to ask for help, hire the wrong support, or assume coaching “doesn’t work” when it was really just the wrong fit. This episode is about giving you clarity—so you can stop second-guessing yourself and start making decisions with confidence, integrity, and intention. Coaching should feel supportive, aligned, and safe—not pressured or performative. If this episode resonates and you’re feeling ready to talk things through, I offer a free 15-minute problem-solving session. No pitch. No pressure. Just clarity. Head to fixmydesignbiz.com and we’ll talk about what’s actually going on in your business—and whether coaching makes sense for you right now. Remember: your business should be working for you, not the other way around. Connect with Katie LinkedIn Business Strategy Sessions for Interior Designers Free Resources for scaling your interior design firm Website
93. Why Indecision Is Holding Your Design Business Back (And How to Take Confident Action)
2026/01/14
Send Katie a Text Message!! If you feel stuck in indecision, overwhelmed by options, or frozen because you’re afraid of making the wrong move in your design business, this episode is for you. In this conversation, I’m talking directly to designers who are waiting for more clarity, more confidence, or more certainty before taking action — and how that waiting is often the very thing keeping them stuck. Indecision isn’t neutral. It’s still a decision, and it usually comes with hidden costs: stalled growth, increased stress, team confusion, and long-term burnout. We’re unpacking why so many designers confuse overthinking with being strategic, and how avoidance quietly undermines your leadership as a CEO. Strong leadership isn’t about having all the answers or getting it perfect — it’s about making informed decisions, learning from them, and allowing momentum to build. Confidence doesn’t come before action. It comes from action. I also share what decision-making actually looks like at higher levels of leadership, why trying to be “nice” can erode trust in your business, and how delaying decisions spreads stress across your finances, operations, and team. This episode is about shifting out of reaction and into intentional leadership so your business can move forward. In this episode, I cover: Why indecision is often more expensive than making the wrong decisionHow overthinking keeps designers stuck and overwhelmedThe difference between thoughtful leadership and avoidanceHow delayed decisions affect your team, culture, and profitabilityWhy action creates clarity — not the other way aroundIf you’re ready to stop spinning, stop waiting, and start leading your business with confidence and clarity, this episode will help you rethink how you make decisions and what it’s costing you not to. Listen in and let’s talk about how to move forward as the CEO your business actually needs. Connect with Katie LinkedIn Business Strategy Sessions for Interior Designers Free Resources for scaling your interior design firm Website
92. A Pep Talk For Interior Design Business Owners Who Want to Win In 2026
2026/01/07
Send Katie a Text Message!! As we step into 2026, I wanted to record this episode before you opened your inbox, before you looked at last year’s numbers, and before you started telling yourself stories about what this year needs to be. This is your 2026 pep talk. Because most designers don’t start a new year with a clean slate — they start it carrying the emotional weight of the year before. And if we don’t address that first, it quietly shapes how we show up, the goals we set, and the decisions we make. In this episode, I’m walking you through how to release last year without ignoring it, move out of overwhelm, and step into 2026 with clarity, intention, and confidence. In this episode, I talk about: Why 2026 does not need to be a reaction to 2025 — and how trying to “make up” for last year leads to burnoutThe truth about why most designers struggle (hint: it’s not talent, it’s systems, boundaries, and emotional energy)How carrying shame or comparison into a new year limits your capacity before you even beginWhy defining how you want your business to feel matters more than jumping straight into revenue goalsHow to set goals without shame, pressure, or punishmentWhat makes a goal actually supportive using a simple SMART frameworkWhy being “behind” is a dangerous story — and how being informed puts you in a position of powerHow intentional reflection leads to better decisions, not self-judgmentIf you’re heading into 2026 feeling overwhelmed, behind, or unsure where to start, this episode is your reminder that you are not failing — you’re informed. You’re allowed to begin again, design this year differently, and build a business that works for you instead of the other way around. And if you want help figuring out your next right step, I invite you to book a free 50-minute problem-solving session with me at fixmydesignbiz.com. Let’s get clear, get honest, and move forward intentionally together. Connect with Katie LinkedIn Business Strategy Sessions for Interior Designers Free Resources for scaling your interior design firm Website
91. Lessons From Our Big Mistakes w/ Michelle Lynne
2025/12/30
Send Katie a Text Message!! As this year comes to a close, I wanted to have a very honest conversation—one rooted in experience, not perfection. In this episode, I’m reflecting (with another seasoned firm owner- Michelle Lynne) on the mistakes we’ve made, the lessons we learned the hard way, and what actually matters when you’re trying to move your business forward with clarity instead of chaos. This isn’t about beating yourself up for what didn’t work. It’s about looking back clearly—without ego or shame—so you can recalibrate your direction, trust yourself again, and make smarter decisions as you head into 2026. Here’s what we dig into in this episode: In this episode, I talk about: Why you can’t change direction in your business without honestly looking in the rearview mirrorHow growing just for the sake of growth often leads to stress, misalignment, and regretWhy busyness, headcount, and “looking successful” can hide deeper operational problemsThe real cost of ignoring your intuition—and why it always shows up eventuallyHow intuition becomes powerful when it’s supported by data, not separated from itWhy avoiding your numbers only creates bigger problems down the roadWhat I call the “toll of the soul,” and why some profitable work still isn’t worth itHow letting go sooner—clients, projects, models, or people—can lead to faster alignmentWhy leadership requires hard conversations, not avoidanceHow reflection is meant to recalibrate your business, not keep you stuck in regretThis episode is for designers who know something needs to change—but don’t want to burn everything down to make it happen. My hope is that this conversation helps you look at your business with more honesty, more confidence, and a lot more self-trust as you step into what’s next. You don’t need to have all the answers for 2026 right now. But you do need to be willing to look clearly at where you’ve been—so you can choose where you’re going on purpose. If you’re ready to move forward with clarity instead of guesswork, this episode is for you. Stay in touch with Michelle on Instagram: https://www.instagram.com/thedesignbakehouse/ Connect with Katie LinkedIn Business Strategy Sessions for Interior Designers Free Resources for scaling your interior design firm Website
90. Top Questions Every Designer Has About Growing Their Business - And My Answers
2025/12/24
Send Katie a Text Message!! Today’s episode is one I’ve been wanting to record for a long time because it’s built entirely around the questions I hear every single week as a business coach. These are the questions that come up in strategy calls, Voxer messages, office hours, and hallway conversations at High Point. If you’ve ever felt overwhelmed, unsure about hiring, confused by your numbers, or stuck relying on referrals, you are not alone — and this episode is for you. I’m walking you through the real answers, not the emotional ones, so you can start making CEO-level decisions in your business. IN THIS EPISODE, I COVER: Why feeling overwhelmed usually isn’t a hiring problem, but a clarity and systems problemHow to know whether you actually need help — and whether that should be a contractor or a W2 employeeWhat your numbers need to tell you before you ever make a hireWhy relying only on referrals leaves your business vulnerable, especially in changing marketsWhat a sustainable, predictable marketing strategy actually looks like for designersHow to align your financial reality with your goals instead of relying on vision boards aloneWhy pricing is math and positioning, not emotionHow to know when you’re truly ready to scaleWhy niching isn’t limiting — it’s how premium businesses growHow to raise prices without guilt and stop undervaluing your expertiseWhy you can’t “do it all” at once — and how the accordion model allows your business to support your life  If there’s one thing I want you to take away from this episode, it’s this: you cannot reach your goals without understanding your numbers. Every single time. Clarity comes from data, not panic, and confidence comes from knowing what your business can actually support. If you’re ready to take the next strategic step — not the emotional one — I’d love to help. You can book a free 15-minute problem-solving session with me at fixmydesignbiz.com. Your business should work for you, not the other way around. Connect with Katie LinkedIn Business Strategy Sessions for Interior Designers Free Resources for scaling your interior design firm Website
89. Your 2025 Interior Design Business Audit
2025/12/17
Send Katie a Text Message!!  If you want 2026 to look different than 2025, this episode is where that shift begins. Today, I’m walking you step-by-step through the 2025 Business Audit Worksheet and showing you how to look at last year honestly — without judgment, without overwhelm, and without getting stuck in the past. This isn’t busy work or a reflective exercise for the sake of reflection. It’s about understanding what actually happened in your business so you can make grounded, confident decisions about where you’re going next. You can’t build your next chapter without understanding the last one, and this episode gives you the structure to do exactly that. IN THIS EPISODE: Why reviewing 2025 realistically is the most important step before planning 2026How to use the 2025 Business Audit Worksheet as a decision-making tool, not a report cardThe difference between being busy and being profitable — and how to spot the gapWhich numbers matter most when you’re scaling and why avoiding them keeps you stuckHow to evaluate your time, energy, and stress alongside revenue and profitHow to identify offers, projects, and clients that delivered both profit and alignmentWhy misaligned services quietly drive burnout — even in “successful” businessesHow the 80/20 rule reveals what actually moved the needle in 2025What you need to stop doing before you can scale sustainably into 2026Why letting go of what no longer fits is leadership, not failureWHY THIS EPISODE MATTERS: So many designers want clarity for the year ahead, but clarity doesn’t come from guessing, hoping, or planning based on emotion. It comes from data, patterns, and honest reflection. This episode helps you slow down, pull your business over to the side of the road, and assess what really happened in 2025 — so you’re not building 2026 on assumptions, habits, or outdated models. Looking back isn’t about staying stuck. It’s about choosing your next move with intention.  If listening to this episode surfaced questions about your numbers, pricing, offers, or next steps, that’s exactly where real growth begins. I offer a free 15-minute problem-solving session to help you translate what you’re seeing in your audit into clear, actionable decisions for 2026. No pressure, no scripts — just clarity. You can book that conversation at fixmydesignbiz.com. Your business should support your life, not consume it. Grab your 2025 Audit Worksheet HERE Connect with Katie LinkedIn Business Strategy Sessions for Interior Designers Free Resources for scaling your interior design firm Website
88. Turn Your 2026 Vision Into a Design Business That Actually Works
2025/12/10
Send Katie a Text Message!! Welcome back, designers! This is Part 2 of The Design Business Growth Blueprint, and today we’re shifting from the hard-number reality of Part 1 into something just as important -  building your 2026 strategy like a true CEO. Not from vibes, not from wishful thinking, and definitely not from “I just want to make more next year,” but from real data, real capacity, and real clarity about the life you actually want to live. In this episode, I’m walking you through how I create strategic growth plans inside my own multimillion-dollar design firm, and how you can do the same. Grab your notebook and your favorite pen, we’re going deep. IN THIS EPISODE, I BREAK DOWN: • The difference between being a business owner running on feelings and being a CEO making decisions from data • The four essential data categories every designer needs to evaluate before planning 2026: revenue + profit reality, time tracking, true capacity, and demand • Why numbers don’t shame you — they reveal you — and how that clarity becomes your power • How to evaluate where your time actually goes and why time, not money, determines your scalability • Why your business should expand and contract like an accordion depending on the season of life you’re in • The three must-haves for growing into high six figures and seven figures: repeatable services, pricing that reflects demand and capacity, and a proactive team plan • The biggest traps designers fall into every year, feeling-based goals, vanity  • Why the 2026 Business Blueprint Worksheet will help you set up a confident, strategic Q1  This episode is all about stepping into your CEO era - not by hustling harder, but by grounding your decisions in numbers, capacity, clarity, and the reality of the life you’re building. As you look toward 2026, I want you to sit with one big question: What does your life need next year? When you honor that answer, everything else gets clearer. If you want support building out your strategy, head over to fixmydesignbiz.com and grab the 2026 Business Blueprint Worksheet when you register for the masterclass. It will walk you through your data, help you find your gaps and opportunities, and give you the clarity you need to set goals like a CEO, not a business owner running on fumes. I can’t wait to hear what your life is asking for in 2026. Send me a DM on Instagram or LinkedIn and tell me - I read every single one. Connect with Katie LinkedIn Business Strategy Sessions for Interior Designers Free Resources for scaling your interior design firm Website
87: Your Business Reality Check Starts Here
2025/12/03
Send Katie a Text Message!! In this kickoff episode of our two-part series, I’m taking you behind the scenes of the work most designers avoid: facing the truth about what actually happened inside your business this year. Before we can build your 2026 vision (that’s coming in Part 2!), we have to strip away the assumptions, the emotions, the “I think I made money here… maybe?” and look at the real data. I’m talking revenue, margins, client load, time spent, energy, alignment—everything. I know this work is uncomfortable. But this is the difference between running a busy, high-cortisol design business… and building a profitable, strategic, scalable one. In this episode, I dive into: • Why most designers avoid looking at their numbers—and why that avoidance keeps you stuck • The “numerical autopsy” that reveals what actually worked in your business • How assumptions lead to hustle… but truth leads to strategy • The difference between being busy and being profitable, and the real markers of each • The revenue vs. margin conversation designers desperately need to hear • How to evaluate your client load, your time, and your emotional bandwidth • The 80/20 rule for figuring out which actions created the majority of your results • How to identify your dream clients and reverse-engineer where they came from • What your marketing actually delivered this year (and what was just noise) • The one thing you already know isn’t working… and why you’re still doing it • What it takes to build capacity instead of just pushing your capability until it snaps This episode is your permission—and your push—to stop guessing about your business and start knowing. Because when you know the truth, you can actually make decisions that move you toward clarity, profitability, and a business that finally feels aligned with who you are now. Part 2 is coming next, and that’s where we’ll take everything you uncover today and turn it into a vision and action plan for 2026 that isn’t emotional, frantic, or based on old patterns—but strategic, grounded, and sustainable. If you’re ready to stop avoiding your numbers and start leading your business like a CEO, this one is for you. Connect with Katie LinkedIn Business Strategy Sessions for Interior Designers Free Resources for scaling your interior design firm Website
86. What Are You Waiting For? How to Break Through Overwhelm and Actually Move Your Design Business Forward
2025/11/26
Send Katie a Text Message!! In today’s episode, I’m getting real with you — lovingly calling you out and calling you up. If you’ve been stuck in planning mode, waiting for the “right time,” or drowning in overwhelm while nothing truly moves your business forward, this is your wake-up call. I’m sharing the mindset shifts, micro-actions, and systems my clients use to stop overthinking, start taking action, and create a design business that actually supports their life. IN THIS EPISODE, I TALK ABOUT: Why overwhelm isn’t a capability issue — it’s a direction issueThe real reason designers get paralyzed by analysisHow to identify the #1 bottleneck slowing every project downWhy confidence is a byproduct of action (and won’t show up first)The power of taking one 20-minute step today, not somedayWhat “micro-CEO time” looks like and why it changes everythingHow to balance running your current business while building the one you actually wantWhy hiring for what drains you is more effective than hiring for what feels “expected”How improving one strategic area can ripple across your entire business  If you feel stuck or overwhelmed, I want you to hear this: you don’t need a perfect plan, a free week, or a burst of confidence to create real change. You need one clear decision and one 20-minute action. That’s it. DM me and tell me the one thing you’re committing to after listening — I respond to every message, and I’m here to support you as you step out of analysis mode and into the version of your business you actually want to lead. Connect with Katie LinkedIn Business Strategy Sessions for Interior Designers Free Resources for scaling your interior design firm Website
85. From Designer to CEO: How Owning the Vision Grows Your Business
2025/11/19
Send Katie a Text Message!! When you’re deep in the day-to-day of your design business, it’s easy to forget why you started it in the first place. I’ve been there — chasing goals, saying yes to opportunities, and still feeling like something’s off. In this episode, I’m challenging you to step back and look at your business through the lens of a true CEO and visionary. Because you can’t scale what you haven’t defined. IN THIS EPISODE: Why most designers are stuck in their business instead of leading itHow to get clear on what you actually want — not what you think you should wantThe difference between designing for your clients and designing your lifeHow to spot the misalignment that’s keeping you stuck in the grindWhat it really means to be the visionary of your businessHow to build from intention instead of emotionWhy clarity is your most valuable business asset as you grow  Scaling doesn’t start with another system or hire — it starts with you. As the CEO, your job is to hold the vision, make decisions that align with it, and lead your business where you want it to go. If you’re ready to stop reacting to what’s right in front of you and start leading with clarity, it’s time to step fully into your role as the visionary. Let’s realign your business so it supports the life you actually want. Book a 15-minute problem-solving session, and let’s start there. Connect with Katie LinkedIn Business Strategy Sessions for Interior Designers Free Resources for scaling your interior design firm Website
84. Overcoming Self-Doubt as a Designer: Why Confidence Is Your Real Growth Strategy
2025/11/12
Send Katie a Text Message!! If you’ve ever looked at another designer’s success and wondered, “What do they have that I don’t?” - this episode is for you. I’m digging into the real mindset work behind scaling a design business - and it’s not about better clients, a bigger team, or even a new offer. It’s about confidence. Because growth doesn’t start when your circumstances change; it starts when you decide to trust yourself again. I’m sharing how self-doubt sneaks in even when things are working, what it really means to lead with confidence, and the small mindset shifts that help you rebuild trust in your decisions, your design, and your direction. In This Episode: The subtle ways self-doubt shows up in successful design businesses (and why you might not notice it)Why confidence — not strategy — is the foundation for sustainable growthHow to rebuild self-trust when you feel uncertain about your next stepThe difference between making decisions from fear vs. from leadershipHow to recognize when it’s time to stop waiting for permission and start leading with clarity You can have all the strategy, systems, and team support in the world — but if you don’t trust yourself to make confident decisions, your business will always feel harder than it has to. Confidence is what turns chaos into clarity. It’s what helps you lead your team, price your services, and make bold moves that actually move you forward. If you’ve been stuck in the cycle of second-guessing, this episode will remind you: you already have what it takes. You just need to decide to believe it again. Connect with Katie LinkedIn Business Strategy Sessions for Interior Designers Free Resources for scaling your interior design firm Website
83: The Limiting Beliefs Stopping You from Scaling Your Business
2025/11/05
Send Katie a Text Message!! So many designers get stuck in their businesses because of the beliefs they carry about money, success, and what it takes to grow. In this episode, I’m talking honestly about the most common limiting beliefs I see in my coaching practice — from thinking you have to struggle to make money, to believing that success takes years, to feeling like you’re not ready yet. I’m sharing how these beliefs show up, why they’re keeping you stuck, and, most importantly, what you can do to overcome them. If you’ve ever felt frustrated, burnt out, or like your business isn’t reflecting the life you want, this episode is for you. IN THIS EPISODE: Why the belief “I have to struggle to make money” is holding designers backHow the “I’m not ready yet” mindset stops you from stepping into CEO leadershipWhy thinking success takes years can keep you waiting instead of actingHow to identify and challenge the stories you tell yourself about your businessPractical steps to replace limiting beliefs with clarity, confidence, and intentional actionLimiting beliefs are invisible barriers that keep you from scaling, enjoying your work, and leading your business with confidence. When you recognize them, name them, and shift them, you create space for action, growth, and a business that actually supports your life. This episode will give you the mindset tools to start breaking free from those beliefs today. Connect with Katie LinkedIn Business Strategy Sessions for Interior Designers Free Resources for scaling your interior design firm Website
82: What Got You Here Won’t Get You There — And That’s a Good Thing
2025/10/29
Send Katie a Text Message!! In this episode, I’m kicking off a brand new series all about building a business that works for you — not the other way around. If you’ve ever felt like your design business has more potential than what it’s currently producing, this conversation is for you. I see you out there trying to scale, trying to take home more income, trying to show up for your family and your clients, trying to build something meaningful without burning yourself out. It’s not easy — especially in a market that feels unpredictable and honestly, just hard. I’ve been there. I remember starting my firm nearly 20 years ago with nothing but a cardboard box full of paint fan decks, a whole lot of grit, and a belief that my work mattered. Over time, I built that business into a multimillion-dollar design firm — and now I get to help other designers do the same. In this episode, I’m sharing: The moment in my life that lit the fire in me to change my own storyHow that moment shaped the way I approach business todayWhy “Success by Design” isn’t luck — it’s intentionalWhat it actually takes to move from six figures into the seven-figure rangeWhy confidence, clarity, systems, and support matter more than hustleBut most importantly — I’m asking you to reflect on your line in the sand moment. The moment you knew something had to change.  The moment you realized you wanted more.  The moment you decided your business could be the vehicle that changes your life. Because if you’re feeling that right now — you're in exactly the right place. This new series is about elevating your business, your leadership, your role as CEO, and the way you experience your life because of the business you’ve built. I believe you can build a million-dollar business.  I believe you should.  And I’m here to help you do it — with intention, clarity, strategy, and support. When you learn how to run your firm profitably and sustainably, you’re not just changing your life — you’re raising the bar for our entire industry. You show what’s possible for the designers coming behind you. This is how we shift from “hobbyist” perceptions to respected, well-paid, professional creative leadership. Connect with Katie LinkedIn Business Strategy Sessions for Interior Designers Free Resources for scaling your interior design firm Website

Podcast reviews

Read Mastering the Business of Interior Design: Success by Design podcast reviews


5 out of 5
10 reviews
★★★★★
DesignerDiscussions 2025/01/20
Great Show and Exceptional Host
I can’t say enough about Katie and the Success by Design podcast. Katie dives deep into the topics and uncovers things that are relevant to the design...
★★★★★
LuAnn Nigara 2024/08/11
Smart and relatable!
Katie has done the work. Years of running a profitable interior design business informs every conversation, ensuring each is relatable and has impactf...
★★★★★
ARPWrites 2024/06/14
Must listen for Interior Designers
Katie is a super savvy business owner and coach for other women in the profession. Her experience runs deep and her advice is rock solid. If you’re bu...
★★★★★
Kari in KS 2024/01/01
Love the broad spectrum of topics!
So motivational, hearing from many aspects of the design industry! The conversational format is great!
★★★★★
MidwestJB 2023/10/06
Insightful conversations
Excited for a podcast directed towards interior designers that covers the business and creative mindsets needed to run a successful firm. Throwing in ...
★★★★★
Baker Extraordinaire II 2023/10/06
Binge-worthy
Colorful Conversations is like having a fun chat with your artsy friend who also knows how to create success! Katie's podcast is a must-listen for fol...
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