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Everyone talks about hiring VAs all the time - especially if you’re a small business. Us included. But we realised that we’ve never gone into depth about exactly what tasks VAs should be doing, how to manage them, where to find them and even how much you should be spending.  So today we’re covering all of that plus a few of our own storytimes with the 90+ VAs we’ve had over our businesses. If you’ve ever been on the fence about hiring then have a listen to this one, and reach out to us with any questions @timfrey__ (https://www.instagram.com/timfrey__/) or @stephgorton__ (https://www.instagram.com/stephgorton__/). You’ll hear: 0:00 - Our personal updates: Steph’s first driving experience in Thailand and the masseuse did what to Tim?!  4:18 - The real cost of hiring a VA 5:47 - The role split for Steph and her VA (what Steph spends her time on to increase revenue in the business) 6:53 - Easy and quick tasks you should be handing off to a VA 8:23 - The differences between a $5p/h VA, $20p/h VA and an Australian based VA 13:32 - The pros and cons of hiring a VA privately or through an Agency 14:16 The best websites for hiring an overseas VA  14:46 - Our exact process for hiring VAs (job description, questions to ask + what to look for in their communications with you) 16:58 - How much should you be paying your VA 18:47 - What should daily/weekly reporting look like so you know your VA is doing what they should be 20:09 - Should you be hiring a VA full time or part time to start with? 22:00 - The time tracking websites to manage your VAs time 23:18 - How many chances should you give a VA before firing them? 27:32 - How many VAs we’ve had to fire and the reasons for it 30:15 - Listen to this if you’re on the fence about hiring a VA 31:40 - VA personal assistant business you can get in touch with in Australia www.theoeagency.co (http://www./theoeagency.co) www.www.socialfriends.net.au www.collaborativeco.com.au Watch the YouTube version of the podcast here (https://youtu.be/B28Jtyw8MiE). Ready to build your 7 Figure+ Business? Apply to join Success School here (https://makemoreprofit.com/scale-session-2/). And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.  Got questions or want more free content? Follow us over at @timfrey__ (https://www.instagram.com/timfrey__/) or @stephgorton__ (https://www.instagram.com/stephgorton__/)

If you’re currently thinking to yourself:  “No one can do my job as good as me” “My clients would get upset if someone else in my team started coaching them” “My business just isn’t set up to…” “I can’t afford to hire this person because…” Then we’re sorry but you need to hear this. You are the bottle neck in your business. And until you fix that - you’re not going to build the business that will get you financial freedom. Most coaches don’t make it past $100k a year. Don’t be like most coaches. Today we’re talking about the mindset, systems and team you need to get yourself out of your own way. You’ll hear: 0:00 - We moved to Thailand! 3:09 - One of the biggest reasons why most coaches don’t make it past $100k a year 5:24 - Do you do these things? You might be the bottleneck in your business 11:06 - What Tim does deliberately to stop the business relying on him 12:37 -Where most coaches go wrong when they hire under pressure 17:10 - The Hiring Ladder: The order you actually need to hire in if you want sustainable growth 20:42 - The core systems your business needs so it doesn’t fall apart when you need a holiday 26:06 - How to know what you need to delegate, automate or get rid of entirely in business 28:01 - How do you know if you’ve hired a donkey Watch the YouTube version of the podcast here (https://youtu.be/If0yBsCOx6c). Ready to build your 7 Figure+ Business? Apply to join Success School here (https://makemoreprofit.com/scale-session-2/). And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.  Got questions or want more free content? Follow us over at @timfrey__ (https://www.instagram.com/timfrey__/) or @stephgorton__ (https://www.instagram.com/stephgorton__/)

Why are some businesses stuck at 10k months while others reach $100k+? We had a look at our highest earning businesses (including one that’s earning 495k A MONTH) to see what they had in common - and we found 7 things that they’re all doing.  And yes $495k is legit… We are legally required to tell the truth (otherwise our business can be sued big time). You don’t want to miss these moments: 0:00 - Our personal updates 07:31 - Lesson Number 1 10:00 - Lesson Number 2 11:10 - Lesson Number 3 13:21 - Lesson Number 4 15:23 - Lesson Number 5 17:22 - Lesson Number 6 19:00 - Lesson Number 7 20:25 - The lesson that will have the BIGGEST impact on your revenue in 2026 Watch the YouTube version of the podcast here (https://youtu.be/sNdyAc07yP0). Ready to build your 7 Figure+ Business? Apply to join Success School here. And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.  Got questions or want more free content? Follow us over at @timfrey__ or @stephgorton__

That’s right - we spent a LOT on paid ads but do you know what?  It paid off. And considering most of our listeners aren’t in the position to spend that much money - we wanted to bring the information to you. In this episode, you’ll be getting access to exactly what kind of paid ads are working right now, how to choose your ads (and have the highest rate of success with them), as well as an analysis between which business is performing better - B2B or B2C?  If you stick around, you’ll even learn our strategy for getting people to choose your business over your competitors hand over first. You’ll hear: 0:00 - Our personal updates 04:28 - Should you change your niche to something more profitable? 7:40 - Is B2B or B2C better for paid ads? 12:24 - The two funnels that were the most profitable for coaching businesses in 2025 20:11 - The reason your ads suddenly aren’t working (even if they worked before) 22:06 - How to create 50 (different) ad scripts in less than an hour 24:10 - How to get more comfortable spending money on ads Watch the YouTube version of the podcast here. Ready to build your 7 Figure+ Business? Apply to join Success School here. And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.  Got questions or want more free content? Follow us over at @timfrey__ or @stephgorton__

If you want to find out: How a client went from having no calls booked at Christmas (the hardest time of year) to 15 sales calls What a client did with her ads to spend $400 and make $6000 Everything a new client did that got him 5 calls in his first week working with us Then you’re in the right place. Today we’re talking about what’s working for our clients in Success School right now. If you listen to this one, you might just leave with a few takeaways you wouldn’t get anywhere else… Watch the YouTube version of the podcast here. Ready to build your 7 Figure+ Business? Apply to join Success School here. And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.  Got questions or want more free content? Follow us over at @timfrey__ or @stephgorton__

This episode is us saying the things most people in business tiptoe around. Not to be edgy but because these are the exact truths that move people forward.  We’re breaking down the stuff no one wants to admit out loud about business. From the expectations we put on ourselves, the patterns we all find ourselves in and the blind spots we try to ignore. So if you’ve been feeling stuck or wondering why business feels heavier than you expected… this one’s going to land. Watch the YouTube version of the podcast here. Ready to build your 7 Figure+ Business? Apply to join Success School here. And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.  Got questions or want more free content? Follow us over at @timfrey__ or @stephgorton__

In today’s Under the Hood episode, we’re taking you behind the scenes of what’s actually working inside our business right now. We’re chatting all about the things we’re implementing so that you can apply the same thinking to get more sales and more booked calls all from the leads you already have. You’ll also hear what’s converting best for cold leads in 2025, why webinars and live challenges are making such a comeback, and the surprising lesson we’ve learned after testing almost every sales pathway under the sun. You’ll hear: 0:00 - Our personal updates 3:42 - The different conversion mechanisms we have in our 7 Figure Business 6:26 - What’s the best conversion tactic for warming up cold leads? 7:09 - How to decide which conversion technique is best for your business 8:50 - The biggest thing we’ve learnt from testing so many lead conversions 10:02 - An update on our $50k ad challenge in January 11:13 -Why are live events outperforming call funnels and low ticket to high ticket funnels? 12:55 - The biggest mistakes to avoid when running a live challenge in your business 13:38 - How we plan on converting people from a challenge into long term clients 15:14 - Want to record 50 ads in less than a day? We’re using this app to help us 18:10 - If you’re still unsure about AI, try using it for these tasks first Watch the YouTube version of the podcast here. Ready to build your 7 Figure+ Business? Apply to join Success School here. And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.  Got questions or want more free content? Follow us over at @timfrey__ or @stephgorton__

Today we’re tackling some of your biggest business questions around leads, hiring a hire performing team, and what to do when your ads have stopped working… Want your business questions answered next time? Send them over to us over at @timfrey__ or @stephgorton__ to get it included in the next Q&A episode. You’ll hear: 0:00 - Our personal updates 3:53 -  How to manage your time better when you’re starting to feel burnt out 6:26 -  The best way to get more consistent, high quality leads when your ads have stopped working? 8:01 - How to re-activate dead leads 9:42 - How do figure out your niche and make sure your messaging hits the right people 12:42 - How do you know when it’s time to change your niche in business 14:42 - How to build a team I can trust so I’m not holding everything together all the time 19:26 - How to balance giving your team enough freedom and making sure they meet performance standards 21:27 - How do I stay motivated to work on my business 24:06 - What we do to get our heads back in the game when we don’t have any motivation Watch the YouTube version of the podcast here. Ready to build your 7 Figure+ Business? Apply to join Success School here. And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.  Got questions or want more free content? Follow us over at @timfrey__ (https://www.instagram.com/timfrey__/) or @stephgorton__ (https://www.instagram.com/stephgorton__/)

We’re setting out to make $1 million a month in our coaching business. And this is the episode where we are walking you through our exact plan to do it. We know a lot of our listeners aren’t aiming for $1mil - but this applies to EVERY money goal that you’re setting in business. We’re chatting about the exact numbers you need to get clear on to reach your next goal, why you don’t need to know how to actually get to the numbers yet, the staff we need to hire to help us reach our goals and so much more. Do you want to find out what numbers to aim for? DM either of us ‘NUMBERS’ on IG @timfrey__ or @stephgorton__ and we’ll send you our full breakdown. You’ll hear: 0:00 - Our personal updates 7:25 - How to reverse engineer your money goals in business 9:23 - Why not tracking her numbers led to Steph having to fire two staff members 11:39 - What’s the metric most business owners ignore that completely kills their profit? 12:57 - How often should you be realistically tracking your core numbers 15:24 - The exact roles we need to hire for to reach $1m a month 17:53 - How to find staff that are committed to your business  19:03 - Way to tell if you have a good team member or a GREAT team member 21:01 - How we handle underperformers who can’t keep up 23:03 - The one high that’s changed everything for us in business 28:13 - How to know when to take a financial risk versus when to hold still? 30:34 - The one area of business that Tim is holding back on right now… 31:12 - Insider knowledge: something BIG wer’re changing in our newest webinars Watch the YouTube version of the podcast here. Ready to build your 7 Figure+ Business? Apply to join Success School here. And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.  Got questions or want more free content? Follow us over at @timfrey__ or @stephgorton__

If 2025 wasn’t a good year for you, then we need to make some changes. This is the episode that’s going to help you set yourself up in 2026 so that you can make MORE money and spend more time doing the things that you love.  You’re going to find out how to finally stop doing the tasks you don’t want to do, how to get in front of more leads WHILE reducing your time on social media and recommendations for the kinds of ads you should be running. You’ll hear: 0:00 - Our personal updates 5:28 - Why 2026 is the BEST time to be a business owner 8:17 - What happened when Steph finally got over her fear of doing this… 9:10 - Tim’s putting $50k behind this big ad spend in January 11:00 - The ad funnels we recommend for someone scaling from $10k to $20k a month 13:49 - Where businesses under $10k a month should be putting their paid ads spend 15:29 - The biggest mistakes we see business owners make when running paid ads 16:47 - How to know when a funnel is ready to be pushed by paid ads 17:52 - The funnel that has brought us in the most leads as a 7 figure business 19:29 - What most business owners do wrong when they start outsourcing 21:09 - Things to look out for when you’re hiring your first VA 22:58 - Steph’s first overseas hire and how it changed her business  26:00 - A storytime about the time we hired an external marketer and it went very wrong… 26:58 - How to figure out what to delegate to a VA first 28:24 - The epiphany we had about sales that has brought in so much more income to the business Watch the YouTube version of the podcast here. If you want to find out what kind of funnel you should be running, send us a DM over at @realtimfrey or @stephgorton__ with the word ‘FUNNEL’ Ready to build your 7 Figure+ Business? Apply to join Success School here. And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.  Got questions or want more free content? Follow us over at @realtimfrey or @stephgorton__

Once you’ve got this on lock, you can literally do ANYTHING you want. This is the key to making as much money as you want and working and working as little (or as much) as you choose. We’ve been putting ourselves in rooms with business owners making millions of dollars a month so that we can tell you guys exactly what you need to know to start getting that kind of success for yourself. Today we’re talking about the habits, the mindset and the moves of the TOP performers in business.  You’ll hear: 0:00 - The biggest investment we’ve ever made (and why it taught us to go all in) 4:42 - The silent business killer: what ignoring your numbers is actually costing you 7:18 - Exactly what to look at in your dashboard each week if you want to scale fast 9:39 - “There have been moments I wanted to quit…” – Steph gets honest about pressure and growth 13:36 - How to find (or build) the dog in you when business gets hard 16:27 - The truth about mentors: how to know when it’s time to upgrade yours 20:27 - Playing small vs. swinging big: What could happen if you actually bet on yourself 23:23 - What shifted when we invested $120K in a mentor 25:07 - Why we’re about to drop $50K on ads + why you should stop playing safe 28:16 - The mindset shift that brings the fun and momentum back into business 32:00 - What changes when you start treating business like a game Watch the YouTube version of the podcast here. Ready to build your 7 Figure+ Business? Apply to join Success School here. And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.  Got questions or want more free content? Follow us over at @timfrey__ or @stephgorton__

Do you wake up hoping someone booked a call overnight? Or that maybe today will be the day a new client slides into your DMs? What if instead of hoping… you knew it was happening Every. Single. Day. In this episode, we’re breaking down the systems behind our predictable lead flow.  The one that brings in over 100 leads a week without relying on luck or algorithms. You’ll learn how to move from chaos to consistency, and how to finally feel in control of where your next client is coming from. You’ll hear: 0:00 - The new Success School program that gets clients to $20K months in 30 days 2:11 - How Steph manages ‘grind seasons’ and avoiding burnout 4:34 - Why Steph changed her mind about paid ads (and how it saved her business) 7:00 - How to tell if your ad funnel is actually working or just burning cash 8:14 - The #1 metric that matters when building predictable lead flow 8:57 - The biggest misconception coaches making $10K–$30K/month have about ads 12:04 - Why most entrepreneurs can’t stay consistent with organic content 15:00 - The truth about influencer launches vs. business owners who make money 16:55 - How we generate 100+ leads a week from social media 18:54 - How to create reliable monthly revenue (instead of random cash spikes) 22:03 - How to choose the right topic for your next conversion event 23:51 - Why you should bother with conversion events even if it’s not an instant win 26:17 - The numbers that define a successful workshop or webinar Watch the YouTube version of the podcast here. Ready to build your 7 Figure+ Business? Apply to join Success School here. And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.  Got questions or want more free content? Follow us over at @timfrey__ (https://www.instagram.com/timfrey__/) or @stephgorton__ (https://www.instagram.com/stephgorton__/)

Yep you heard that right. We’re in the process of rehiring our sales team (after firing them all a few months ago). So what happened? In today’s episode we’re taking you Under the Hood of Success School where we get super honest about what’s been working in our business over the last couple months, what we’ve been experimenting with and things we’ve learnt.  Most 7 Figure business owners AREN’T giving you this level of access… You’ll hear: 0:00 - Our personal updates (Is Steph having second thoughts about Thailand?) 4:55 - The risk of not setting big goals in business…  9:40 - How much money the BIG entrepreneurs are spending on ads… (You won’t believe it) 11:10 -  A realistic timeframe for ads to get ROI for a small business 12:07 - You could be leaving $120k on the table A YEAR by not doing this 15:30 - How to know when fear is running your decisions and not your actual ability to grow 16:41 - What it means to “go big” for a coach 18:32 - How to take big actions without blowing everything up 20:12 - We’re hiring for another sales team again… Find out what happened 25:23 - How to know when it’s time to hire a sales person 26:46 - Everything we’ve learnt about hiring a sales team from our past experiences (and what to avoid doing) 31:57 - The five main funnels that are converting for us right now 34:28 - The difference between a funnel and a marketing machine 36:57 - The most common mistake coaches make when it comes to paid ads (don’t let this be you) 38;05 - How we make 50 ads effortlessly in under 2 hours 39:47 - How does a coach know when their funnel is ready to scale? Watch the YouTube version of the podcast here. Ready to build your 7 Figure+ Business? Apply to join Success School here. And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.  Got questions or want more free content? Follow us over at @realtimfrey or @stephgorton__

If you listen to anything today, let it be this one. Today we’re answering your BIGGEST questions about growing a $10k - $50k business so that you can get to the next level of entrepreneurship by the end of the year. You’ll hear how to: 06:54 - Raise your prices without feeling guilty 10:04 -  Attract quality leads when your pipeline dries up 11: 54 -  Stop overworking and actually switch off when your business is booming  14:15  -  Sell group programs when people aren't buying like they used to 16:56 -  Rebuild your confidence after a failed launch or a bad month  21:33 -  Manage the jump from solo coach to having a real team without losing control of the business 24:26 -  Rebuild cash flow when scaling starts to eat all of your profits 27:06 - Market your business when your motivation and energy has disappeared 30:54 -  Stop clients treating you like an employee instead of a business owner 33:11 - Balance working on your business versus in your business when you still need both Watch the YouTube version of the podcast here. Ready to build your 7 Figure+ Business? Apply to join Success School here. And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.  Got questions or want more free content? Follow us over at @timfrey__ (https://www.instagram.com/timfrey__/) or @stephgorton__ (https://www.instagram.com/stephgorton__/)

If you’re a business owner sitting at $10k - $20k months and are ready to lock in and get to $50k a month… then this is for you. On today’s episode, we’re talking about all things scaling. From knowing what you need to have in place in order to actually make scaling successfully, what it will look like when you go into hyperscale, and the biggest mistakes to avoid in the process, we’re covering it all. You’ll hear: 8:11 - Why scaling might not fix your problems 8:52 - What happens when you scale too soon (things to avoid!) 12:01 - How to know when your business is ready to scale to 50k a month 13:12 - You need to listen to this if you’re afraid to scale 14:58 - Your go to checklist for reaching $50k a month 17:59 - What drives Tim to keep growing the business even when he’s achieved his goals  19:15 - What drives Steph to keep pushing even when money isn’t the driver anymore 20:48 - Why you need to get comfortable taking action 23:28 - The number one predictor of whether you will be successful long term or not 28:05 - The riskiest thing you can do when re-investing into your business 29:07 - The best investments to make if you want to scale to 50k months 30;42 - Why speed matters infinitely more than just waiting until everything feels ready 32:58 - The one reinvestment in your company that will give you instant leverage 34:39 - The truth no one will tell you about what happens when you scale 36:24 - Why so many coaches can’t give up doing everything in their business 41:07 - What’s more important? Mindset or systems? 44:56 - The one habit that is stopping you from making $50k a month Watch the YouTube version of the podcast here. Ready to build your 7 Figure+ Business? Apply to join Success School here. And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.  Got questions or want more free content? Follow us over at @timfrey__ (https://www.instagram.com/timfrey__/) or @stephgorton__ (https://www.instagram.com/stephgorton__/)