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You've hit six figures. You've proved people want what you sell. So why does growing the business still feel so hard? In this episode, Tim and Steph break down six lessons they've learned about scaling a service business—and the problems that another strategy, another hire or more ad spend won't automatically fix. They share what happened when they jumped back on sales calls for two weeks, why hiring closers as appointment setters can change your sales process, and how knowing your numbers helps you tell the difference between a marketing problem and a sales problem. You'll also hear the four-slide Instagram story sequence designed to start conversations with potential clients, plus the story of a client who had a $150K month but couldn't explain what drove it. And beyond sales and marketing, Tim and Steph get honest about the personal cost of running a business: the Sunday Scaries, panic attacks on the couch, and learning to build a schedule that leaves room for a life you actually enjoy. In this episode: Why you should consider hiring closers as setters—and how to pitch them on the role How two weeks back on sales calls revealed where deals were falling apart Why a competing offer that sounded too good to refuse still lost the sale How to financially model your marketing so you know what's working Why a strong revenue month means less when you don't know how to repeat it The four-slide Instagram story sequence that generates inquiries and starts sales conversations How quarterly whiteboard sessions help identify what's broken in life and business Why removing the wrong people can shift the energy of your entire team How to stop letting your business dictate every hour of your life If you're a service business owner ready to grow beyond six figures without sacrificing your life in the process, this episode is for you. Ready to stop relying on referrals? Book a free Scale Session with the Success School team (https://startsuccessschool.com/). We'll look at your business, identify the gaps in your sales and marketing, and map out what building a fully booked pipeline could look like for you. Follow the show wherever you listen, and connect with Tim @timxfrey (https://www.instagram.com/timxfrey/) and Steph @stephgorton__ (https://www.instagram.com/stephgorton__/) on Instagram for more each week.

Book your business growth call here: www.startsuccessschool.com (https://startsuccessschool.com/) You've got an offer. You've got clients. You're making decent money. But you're stuck, and it's probably not for the reason you think. In this episode, Tim and Steph break down the three problems that stop most service businesses from hitting seven figures: leads, sales, and scale. By the end you'll know which one is holding you back and what to do about it. While you're stuck, you're losing money every day. Our clients aren't. 72% of them are up month on month, while 64% of Australian businesses are reporting falling profits. You'll hear: The theory of constraints, and why fixing one problem at a time can double your business How to find the kink in the hose that's actually stopping the flow in your business Why most businesses don't have a leads problem. They have a warm audience problem. Why we recommend ads over organic content, and how to install an ad system that works Why some of our clients spend $400 a month to make $20,000 a week The truth about selling to warm leads vs. cold leads, and why your sales skills need to change How to remove yourself from sales without killing your close rate The scale problem: why you can't take a holiday when everything relies on you How Lorlean went from $60K to $130K a month in six months through accountability alone How Matt and Emily went from $80K to $146K a month in six months The beauty business owner who ditched her agency and scaled from $20K to $80K a month Why hiring an agency is the easy choice that leads to a hard life Why industry-specific coaches hold you back, and how an outside view helps you stand out How Steph's take on content drove a 66% increase in views and a 250% increase in comments Ready to get unstuck? If you're a service business owner under seven figures and tired of relying on referrals, book a free Business Growth Call with our team at startsuccessschool.com. We'll look at your business, show you exactly where the gaps are, and map out your path to seven figures. It's not a pitch fest, just a real conversation about what's holding you back. Got value from this episode? Hit follow wherever you're listening. It helps more service business owners find the show. Follow Tim and Steph on Instagram: @timxfrey (https://www.instagram.com/timxfrey/) · @stephgorton__ (https://www.instagram.com/stephgorton__/) See you next week.

Most businesses don’t need more leads. They need better marketing. We’ve generated over $15M in online sales, and some of our biggest improvements haven’t come from complicated funnels, new tactics or chasing cheaper leads. They’ve come from getting the basics right. In this episode, we break down 4 simple marketing lessons we’re using right now: • Why direct beats clever • Why you should nail ONE funnel before building another • Why cheap leads can actually cost you more money • Why ROAS matters more than CPL • Why AI-written copy can hurt your conversions • Why simpler landing pages are winning for us • How we’re getting around 50% of our leads to book calls • What we learned from spending $700,000 testing webinars One of our landing pages converted at 28%. We “improved” it using AI. It dropped to 14%. That taught us a pretty simple lesson. Clear beats clever. Human beats polished. And more marketing doesn’t fix bad marketing. Our philosophy is becoming pretty simple: MORE ADS. BETTER ADS. But those ads need to lead somewhere that actually converts. If you run a service business and want more of what we’re testing with paid ads, funnels and marketing each week, follow us on Instagram: Tim: @timxfrey Steph: @stephgorton__ Want us to look at your business? Book a free Scale Session with the Success School team. We’ll look at your: • Lead generation • Marketing • Funnel • Sales process • Numbers Then we’ll show you where the biggest gaps are and what we’d focus on next to help you build a more predictable pipeline. Book your free business growth call at www.startsuccessschool.com And if you got something from this episode, follow the show. Every week, we share what we’re actually testing, what’s working, what isn’t, and the lessons we’re learning from marketing and scaling service businesses.

You've got competition. They're undercutting you on price. They're posting more content. And you're wondering how the hell you're supposed to stand out. That's not a competition problem. That's a strategy problem. Today we're breaking down the three principles that will help you absolutely destroy your competition in business. And if you're not doing these three things, you're letting weaker competitors steal clients that should be yours. We're talking about upgrading your offer so it solves better problems than anyone else in your market, outmarketing your competition with ads and content that actually converts, and staying in the game long enough to watch everyone else quit. We get into why 50 million new businesses are created every year and most of them fail in the first 12 months, the accountant who added a mortgage broking wing to her business and doubled her revenue, and why making pithy opinion posts about politics or what you watched on Netflix is killing your brand. We also talk about why Amazon didn't turn a profit for nine years and Airbnb lived on credit cards for five years before they cracked it, the client who compared herself to Amy Porterfield and why that was setting her up for disappointment, and why if you're constantly changing your niche or offer every 12 months, no one will ever trust you. If you're a service business owner and you're tired of watching your competition win, this episode is for you. You'll hear: Why 50 million new businesses are created every year and why most of them don't last The brutal truth about upgrading your offer and why competing on price will destroy your margins How we changed our offer from group coaching to one to one with a build and release model Why you need to ask your best clients what they love about your offer and what they would change The accountant who added mortgage broking to her business and doubled her revenue in 12 months Why most people don't upgrade their offer because they don't believe they can charge more How to outmarket your competition by marketing more and marketing better Why we recommend Facebook ads over organic content for most service businesses The difference between making noise and actually marketing your business Why posting pithy opinion takes about politics or what you're watching on Netflix is a waste of time How to stay in the game long enough to watch your competition quit Why Amazon didn't turn a profit for nine years and Airbnb lived on credit cards for five years The client who kept comparing herself to Amy Porterfield and why that was setting her up to fail Why you need to turn the blinkers off and stop comparing yourself to the goats in your industry How to avoid the wobbles and why getting depleted will make you change direction too soon If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next week.

You want to scale past a million dollars. You've got the offer. You've got the clients. But you're still stuck. That's not a strategy problem. That's an execution problem. Today we're breaking down six brutally simple rules that will take you past the million dollar mark. And if you're not doing these six things, you're leaving money on the table every single day. We're talking about the uncomfortable truth about going all in, why charging more will attract better clients and grow your business faster, and the one thing that separates people who hit a million from people who stay stuck at 200K. We get into why being on Instagram all day is killing your focus, the story of how we ran a webinar the day Steph's dad passed away because we said we would, and why our business coach replied with 40% of the goal when we hit our first 400K month. We also talk about why you need to burn the boats and remove your safety net, the client who paid 30 grand and moved faster than anyone we've ever worked with, and why if you're blaming the algorithm or Meta ads or anything else, the answer is always more effort. If you're a service business owner and you're ready to scale past a million, this episode is for you. You'll hear: Why you need to go all in and burn the boats if you want to scale past a million The brutal truth about charging more and why it attracts better clients who refer better clients How we went from criminal underchargers to on track for 400 to 500K months by raising our prices Why doing what you say you're going to do builds self trust and moves your business forward faster The story of how we ran a webinar the night Steph's dad passed away because we committed to it Why you need to get off Instagram and stop wasting time on b******t that doesn't drive you towards your goal How being tunnel vision on a million dollars a month means we don't give a f**k about what anyone else is doing Why you need to put in more effort and stop blaming the algorithm when your ads aren't working How we built a new webinar in 12 hours because that's what it takes to feed the team Why you need to listen to the people you're paying and implement their advice immediately The difference between hiring a pusher and hiring someone you want to be friends with Why our business grew four times in 18 months after we hired a coach who pushed us harder The story of our coach replying 40% of the goal when we hit our first $400K month If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next week.

You booked a sales call. They didn't show up. And now you're wondering how to get them back without looking desperate. That's not a no show problem. That's a follow up problem. Today we're breaking down the Ghost Protocol, the exact strategy our sales team uses to turn no shows into paying clients. And it's got nothing to do with better reminder emails, better sales scripts, or chasing people down on social media. It's about using psychology and email deliverability to get straight back to the top of their inbox. If you're a service business owner and you're tired of no shows killing your close rate, this episode is for you. If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's S*it that works!, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Thursday for S*it that works!

You're building a business. You're planning for a family. And you're wondering how the hell you're supposed to do both without everything falling apart. Today we're pulling back the curtain on the 3.5 year journey it took us to get pregnant, the brutal reality of IVF, and exactly how we've removed Steph from the business so it can scale to a million dollars a month without her. We're talking about the moment we realized our entire business relied on Steph being the face of everything, why we had to kill our group coaching model and move to one to one, and the three key hires we made in two weeks to prepare for this. We also get into why Tim's sperm count was zero for 18 months, the choice we had between scaling down or building a real business, and why waiting until you're six months pregnant to prep for maternity leave is way too late. We also answer your questions about why we wanted kids, how we knew it was the right time, whether we're having the baby in Thailand, and why Steph's not reading a single parenting book. If you're a business owner planning for a baby or any extended time away from your business, this episode is for you. You'll hear: Why it took us 3.5 years to get pregnant and the IVF journey that got us here The moment we realized our entire business relied on Steph and why that was a problem How we changed the business model from group coaching to one to one so we could scale without Steph The three key hires we made in two weeks (ops manager, sales manager, and content manager) Why if Steph got taken out of the company tomorrow, nothing would change The brutal truth about waiting until month six of pregnancy to prep for mat leave How we mapped out what it takes to hit a million dollars a month and built the team around that Why we're having the baby in Thailand and the hospital experience that changed our minds How we knew it was the right time to have a baby (and why we're glad we waited) The advice we'd give to anyone planning for a baby while running a business Why Tim's not reading a single parenting book and Steph doesn't have a birth plan The Snoo versus Cradle Wise debate and why we're about to start a war in the comments If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next week.

You're sending emails. No one's opening them. And you're wondering why your list isn't converting. Today we're breaking down the email subject line hack that gets us 80 to 90% open rates every single time. And it's so simple you're going to kick yourself for not using it already. We're talking about the one word subject line that makes people think you sent them something personal, the three other subject lines that work just as well, and why most people butcher their emails by making the subject line way too long. If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's S*it that works!, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Thursday for S*it that works!

You've got an offer. You're running ads. You're posting on social. And you're still stuck under a million dollars. That's not a marketing problem. That's an offer problem. Today we're breaking down exactly what it takes to build an offer that scales past the million dollar mark. We've studied over 1,600 offers from businesses we've worked with, and we've found a specific formula that separates the offers that scale from the ones that don't. And by the end of this episode, you'll know exactly what's missing from your offer and how to fix it. We're talking about the 5P framework, pain, promise, person, process, and profit, and why most offers fail because they don't solve a painful enough problem. We get into why being scared to make promises is killing your close rate, how to know if you're targeting the wrong customer, and why your offer needs to be designed for the client, not for your lifestyle. We also talk about the photographer who pivoted from real estate agents to financial services and turned her business around in two months, the beauty clinic owner who was marketing massages when she should have been marketing skin treatments, and why high ticket beats low ticket every single time if you actually want to scale. If you're a service business owner and you're stuck under a million dollars, this episode is for you. You'll hear: What an offer actually is and why most people get it wrong The biggest mistake people make when building offers (hint: they build it for themselves, not the client) The 5P framework: pain, promise, person, process, and profit How big does the problem need to be for your offer to scale? The beauty clinic owner who was marketing massages instead of skin treatments (and why that was a mistake) Why businesses are terrified of making promises and how to fix that How to know if you've chosen the wrong customer (and what to do about it) The photographer who pivoted from real estate to financial services and turned it around in two months Why you need to start as you mean to go on (and what we learned from Shelby Sapp) How to scale your offer without burning yourself out Is high ticket better for scale? (The answer is yes, and here's why) Why you should never read client feedback as a founder Why founders feel the need to create multiple offers (and why that's a mistake) The one thing that will scale your offer past a million dollars If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next week.

You're following up with leads. You're sending generic emails. And you're wondering why they're not converting. That's not a follow up problem. That's a personalization problem. Today we're breaking down the one AI tactic that boosted our close rate by 20%, and it's got nothing to do with better scripts, better objection handling, or better sales training. It's about mining your sales calls with AI and using that data to create personalized follow ups that actually convert. We're talking about how to use Fathom to record every single call in your business, how to take those transcripts and feed them into Claude or ChatGPT to extract pain points and objections, and how to turn that into personalized email outreach, social media content, and follow up sequences that feel like you're speaking directly to the person. We also get into how this works for sales calls specifically, why generic follow ups are killing your close rate, and how we implemented this exact process in our own sales team and saw an immediate 20% jump in conversions. If you're a service business owner and you're not recording your calls and using AI to personalize your follow ups, this episode is for you. If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's S*it that works!, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Thursday for S*it that works!

You're running ads. You're burning cash. And you have no idea which funnel is actually right for your business. That's not a strategy. That's just guessing. Today we're breaking down the only three funnels you'll ever need to scale a service business in 2026. We're talking about the lead magnet funnel, the call funnel, and the webinar funnel. And by the end of this episode, you'll know exactly which one to run first, which one will make you the most money, and which one is burning out your ad budget without you even realizing it. We get into the hairdresser who signed eight expensive blonde clients in six weeks using a lead magnet, the fitness coach who pivoted to AI and signed five clients in a month with zero proof using a call funnel, and how we've made over five million dollars from webinars alone. We also talk about why most people think they have a leads problem when it's actually a sales problem, the number one mistake that kills webinar funnels before they even start, and why your ads will never work if your offer isn't different enough. If you're a service business owner and you're sick of relying on referrals or guessing which funnel to run, this episode is for you. You'll hear: The number one mistake people make when they think about running Facebook ads Why the more unique your offer, the cheaper your leads will be The three funnels that actually work: lead magnet, call funnel, and webinar How the lead magnet funnel works and why it's the easiest to start with The hairdresser who signed eight expensive blonde clients in six weeks using a lead magnet Why most people fall down on lead magnets (hint: they don't follow up) The brutal truth about wanting clients to fall into your lap without calling anyone How we've made over five million dollars from webinars and why they're not dead The art teacher who signed 31 new members in five days from one webinar Why webinars are the fastest way to build know, like, and trust with your audience The call funnel: what it is, why it's the hardest to execute, and when it actually works How a fitness coach pivoted to AI and signed five clients in a month with zero proof Why your ads burn out and what you can actually do about it Which funnel you should start with and how to scale horizontally once it works Why your offer is everything and how to know if yours actually sucks If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next week.

You get a lead. You wait an hour to call them back. And by then, they've already booked with someone else. That's not a leads problem. That's a speed problem. Today we're breaking down the one tactic that could literally triple your business overnight, and it's got nothing to do with better ads, better offers, or better sales scripts. It's about being the first person to call your leads. And if you're not doing this, you're leaving money on the table every single day. We're talking about why 78% of people buy from the first person to respond, the Harvard study that showed you have a 391% increased chance of converting a lead if you call them within five minutes, and the exact story of how Steph hired a couch cleaner based purely on who got back to her first. We also get into the service business owner who hired someone for $50K a year just to sit there and call leads immediately (and why it was worth every dollar), how to set up automated bounce backs and speed to lead systems in your CRM, and why your leads are never in as much pain as the moment they book the consult. If you're a service business owner and you're not calling your leads within five minutes, this episode is for you. If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's S*it that works!, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Thursday for S*it that works!

Everyone's asking the same question. Should I focus on ads or organic to grow my business in 2026 and heading into 2027? The answer isn't what you think. Today we're breaking down the brutal truth about paid ads versus organic marketing, what's actually working right now, and why picking the wrong strategy could cost you months of wasted time and thousands of dollars in lost revenue. We're talking about why ads work for every single business (and if you think they don't, your offer probably sucks), the uncomfortable truth about what it takes to actually succeed with organic in 2026, and why most people who rely on one strategy end up stuck at $40K a month. We also get a specific influencer with 500,000 followers, who doesn't get a single client from organic, why 82% of online consumers rely on retargeting to purchase, the exact strategies working right now for both ads and organic, and why we'd pick ads over organic every single time if we had to start over. If you're a service business owner and you're trying to figure out where to put your time and money in 2026, this episode is for you. If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next week.

Cold emails aren't working. LinkedIn DMs get ignored. And your competitors are all doing the same thing. So how do you actually get in front of high value clients when everyone else is stuck behind the gatekeeper? Today we're breaking down a strategy that helped one gym owner land 100 clients at $11K each, generating over $2 million in revenue from a single tactic. It's called Lumpy Mail, and it's one of the most underrated ways to cut through the noise and get straight to the decision maker. We're talking about how to use physical gifts to bypass gatekeepers, the exact steps to run this in your business, and why one of our clients got a 100% response rate when she sent KitKats to HR managers with a QR code that said take a break, scan me. We also get into the common mistakes people make when they try this, why you need to go for the big fish and not the easy wins, and how to make sure your lumpy mail actually converts instead of just sitting on someone's desk. If you're selling a high value service and you're tired of getting ignored online, this episode is for you. You'll hear: What lumpy mail is and why it works when cold emails and DMs don't The gym owner who sent boxing gloves to CEOs and made over $2 million from this one strategy How to get past the gatekeeper and straight to the decision maker's desk The exact steps to run lumpy mail in your business (from the gift to the call to action) How to list out your 50 ideal clients and go for the big dogs, not the easy wins The KitKat strategy: how one client got a 100% response rate from HR managers Why this is a high effort, high reward strategy (and why that's a good thing) The common mistakes people make when they try lumpy mail and how to avoid them Why you need to commit a budget and start with five to ten before you scale How to make sure your lumpy mail actually converts and doesn't just get thrown away If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you got value from today's S*it that works!, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Thursday for S*it that works!

Two days. A room full of founders doing $1M+ months. And more lessons than we could fit in our notes. We just got back from what we're calling the best marketing mastermind in the world, and today we're breaking down everything we learned from people who are actually doing it. We're talking about the guy who went from struggling to scale to a million dollars a month by creating 10 new ads every single day, the offer pivot that took someone from $200K to $1M a month in four months, and why your offer probably isn't as strong as you think it is. We get into why building a sales team is like recruiting Navy SEALs (and why you need to be the Navy first), the info diet of Fortune 500 CEOs, and why hanging out with lifestyle entrepreneurs will blunt your goals if you actually want to build something big. We also talk about why most people can't see the whole chessboard, what it means to innovate in your industry, and why we feel like we're playing so small after watching The Men Who Built America on Prime. If you're ready to think bigger, this episode is for you. You'll hear: What we learned from spending two days with founders doing $1M+ months Why creating 10 different ad formats every day unlocked a million dollar month How different avatars buy in different ways (and why you're missing out if you only run one funnel) The offer pivot that took someone from $200K to $1M a month in four months Why your offer is everything and how to know if yours actually sucks The harder your thing is to deliver, the more valuable it is (and why group coaching is dying) Why building a sales team is like recruiting Navy SEALs (and why you need to be the Navy first) How to build a seven figure business versus an eight figure business (and the type of people you need) Why you need to find your crowd (and how the wrong room will blunt your goals) You can't play the game if you can't see the whole chessboard What's your info diet? The books, shows, and biographies that Fortune 500 CEOs consume Why The Men Who Built America made us feel like we're playing so small Why Australian entrepreneurs think too small and how to break out of that If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to https://startsuccessschool.com/ and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. We'd love to help you build something that actually works. And if you want to join us at one of our upcoming masterminds in Vietnam (September) or at our mansion in Koh Samui, Thailand (January/February 2027), send us a DM on Instagram. We'd love to have you. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.