Advertise on podcast: The PPC Mastery Podcast

Join The PPC Hub: https://www.ppcmastery.com/hub Driving results with small budgets is hard in Google Ads, because you don't get enough conversion data to make Smart Bidding, broad match and pMax work. In this episode, 3 Google Ads Specialists from The PPC Hub who specialize in getting big results for small-budget clients share how they work around that. We look at when to use Performance Max and when to stay away from it, how to choose the right keyword match types, why keeping it simple matters so much, and how one client got 50 leads in about 8 days without a discount. Timestamps: 00:00 Meet the specialists 08:16 What's a small budget? 09:28 Little conversion data 12:57 Small e-commerce 17:16 Match types 21:41 Bidding and pMax 25:58 Small clients and results 36:44 Landing pages and tracking 42:59 Using AI with small clients 51:00 The small-budget playbook Guests - Ramial Aqeel: https://www.linkedin.com/in/ramialaqeel/ - Geert Groot: https://www.linkedin.com/in/geertgroot/ - Lol Lowe: https://www.linkedin.com/in/lollowe/ (website: http://lorcandigital.com/) Links - The PPC Hub: https://www.ppcmastery.com/hub - PPC OS: https://www.ppcmastery.com/ppcos - The PPC Edge (newsletter): https://www.ppcmastery.com/newsletter - Website: https://www.ppcmastery.com - Miles on LinkedIn: https://www.linkedin.com/in/milesmcnair/ - Subscribe on YouTube: https://www.youtube.com/@milesppc

Join The PPC Hub and get PPC OS: https://www.ppcmastery.com/hub My co-founder Bob Meijer did a week's worth of work in 1 day with PPC OS (our AI-powered operating system for Google Ads). He started working for a new ecom client and finished his audit in +/- 45 minutes. He shows every PPC OS skill he ran in Claude Code to audit, restructure, and optimize the account with the power of AI. Plus the 3 mistakes AI made, and how he caught and fixed them. Timestamps: 00:00 Intro 04:47 What PPC OS is 07:29 Running the audit 14:21 Day two: optimizing 22:25 45 minutes vs a day 25:02 3 mistakes AI made 30:09 Prioritizing the findings 33:45 Building ads and feeds 40:09 Running skills in parallel Guest - Bob Meijer: https://www.linkedin.com/in/bmmeijer/ Links - The PPC Hub: https://www.ppcmastery.com/hub - PPC OS: https://www.ppcmastery.com/ppcos - The PPC Edge (newsletter): https://www.ppcmastery.com/newsletter - Website: https://www.ppcmastery.com - Miles on LinkedIn: https://www.linkedin.com/in/milesmcnair/ - Subscribe on YouTube: https://www.youtube.com/@milesppc

Join The PPC Hub and get PPC OS: https://www.ppcmastery.com/hub Louis Bogdan is 21. He was going to study computer science and become a developer, but fell in love with Google Ads instead. Six months ago he had barely any clients. Today he and his co-founder Niku run Affirmed with more than 40 e-commerce clients, and their third team member is an AI agent called Alfie — which has its own Gmail, its own identity, and a spot on the team page of their website. I sat down with Louis to go through how he built it, what his day actually looks like, what he still does by hand, and where AI let him down before he fixed it. He also has the sharpest take on "AI first" I've heard: on its own, it means nothing. It's always AI-first something. You have to be the expert first, because AI can only be as good as you are. What we get into: ✅ Why "AI first" is meaningless without an expertise attached to it ✅ The autopilot analogy: why the plane still needs a pilot with hours in the seat ✅ The diagnostic algorithm he built that checks every client account, every day, and tells him what's wrong ✅ 60% of his day automated today, 80% once the last skills land — and why all of that time goes into client acquisition ✅ Giving an agent read and write access, its own service account, and its own email ✅ Why he lowered his prices instead of raising them, and how the retainer works now ✅ The honest answer to "will AI improve my client results?" (it's not what most people want to hear) ✅ Where AI actually broke for him, and the one thing that fixed it ✅ Why he deleted LinkedIn off his phone ✅ His full client acquisition method, start to finish Timestamps: 00:00 Intro: who Louis is and what he's built 01:55 From wanting to be a developer to falling into Google Ads 03:25 50+ courses, and what finally made it click 04:35 The post in The PPC Hub that found him a co-founder 05:40 What he was looking for in a partner 07:55 "AI first" on its own means nothing — AI first what? 09:00 Why you don't need to become an AI expert 10:45 The autopilot analogy: the plane still needs a pilot 11:35 How agents reshaped the work 12:35 The diagnostic algorithm that runs across every account daily 13:35 A full day a month on reports nobody read 14:40 60% of his day saved, and where that time goes 16:10 What he still does vs what the agents do 17:10 An average day, start to finish 21:00 Does he still open the Google Ads interface? 22:05 Read and write access, and giving the agent a service account 23:05 Meet Alfie, the agent that's on the team page 23:45 Which client communication is automated, and which isn't 25:10 Q from the chat: does the system improve client performance? 28:15 Pricing: £1,000 a month, no contracts, and why they went lower 31:00 CRO and landing pages: what they consult on instead of sell 33:00 Do you need to be technical? He is, and says you don't 35:50 Where AI went wrong for him, and what fixed it 38:45 Why a chat window isn't enough for this work 40:45 His advice if you're where he was 6–12 months ago 43:50 Where to find Louis 45:55 His client acquisition method, leaked 49:00 Wrap Find Louis on LinkedIn, or in The PPC Hub — he's in there daily, and he still helps people with conversion tracking for free. Affirmed: https://affirmed.co Louis on LinkedIn: https://www.linkedin.com/in/imlouisbogdan/ The PPC Hub: https://www.ppcmastery.com/hub

Join The PPC Hub: https://www.ppcmastery.com/hub Seth Gorton runs Searchly out of Cape Town. His pitch to clients is that they take full responsibility from click to conversion — so Google Ads, but also the landing page, the website, the CRM, and everything that happens after the click. At Searchly, Seth uses AI agents to do 6x more with the same resources, scaling back from 6 to 3 team members. I sat down with Seth to get into: ✅ How he grew his agency by adding CRO and AI systems ✅ Why he cut juniors and now only hires senior specialists ✅ What the "yes-man effect" is and why it worried him. ✅ How his team rebuilt a client's entire website in a weekend and lifted conversion rate 40% We also went deep on the CRO side, which is where most Google Ads Specialists say they see the value but don't know where to start. Seth headed up a CRO department before founding Searchly, so he walked through his actual process — and it's simpler than most people expect. Timestamps: 00:00 Intro: Seth Gorton and Searchly 00:50 Full responsibility from click to conversion 02:25 Building the agency on the Google Ads Success Formula from day one 03:35 What they actually offer: search, Bing, SEO, CRO 03:55 Why they launched Searchly Web 04:35 Where to start with CRO if you've never done it 05:20 Find the drop-off, then find out why 06:40 The grandmother test 07:00 How CRO and Google Ads feed each other 07:50 Quality score, landing pages, and the metric on top of the dashboard 08:55 Bringing AI into the CRO process 10:05 Claude's Microsoft Clarity connector 10:45 Why Alfred told him to stop building separate systems 12:05 A day in the workflow: barely opening the Google Ads interface 13:20 Connectors, and changing the Shopify site in real time 14:45 "Anything I want to build, I can build in seconds" 15:30 Should he grow the agency or not? 16:15 Six people down to three, and the yes-man effect 17:40 Why he's fearful for juniors right now 18:45 His advice: don't use agents until you know the fundamentals 19:30 Why senior-only makes sense for a small agency 20:40 Agents replaced 90% of the work juniors used to do 21:30 The fractional CMO move 22:05 Charging when the execution is commoditized 22:55 Pricing: no change, just more efficient 23:05 A website rebuilt in a weekend, and 40% more conversions 23:45 What makes a good landing page 24:15 Custom CRMs for lead gen clients 25:00 Where AI is not perfect 25:45 The campaign that never went live 26:35 Advice if you want to add CRO to your offer 28:45 No wireframes, straight to draft 29:45 Chrome DevTools, self-correcting AI, and version 37 in 30 minutes 30:20 The bubble we're all in 31:10 AI watermarks, and what they'll actually change 35:00 The client who said "don't use AI" 35:35 The ClickFunnels lesson 37:15 Wrap Seth is on LinkedIn and in The PPC Hub, and he offered to grade your landing pages if you send them over. Seth on LinkedIn: https://www.linkedin.com/in/seth-gorton/ Searchly: https://searchly.co.za/ The PPC Hub: https://www.ppcmastery.com/hub

Join The AI Agent Challenge: launch agents for Google Ads in 5 days: https://www.ppcmastery.com/ai  Cindy Ebner runs the PPC department at a German search marketing agency working with finance and insurance clients. Three people, a lot of accounts, and no plan to hire — because AI agents took over most of the execution. I sat down with her to go through the whole journey. She started in SEO on the content side, taught herself Google Ads on the job, and had never touched a terminal before last November. Now her team builds campaigns in minutes, runs audits with agents, and every specialist owns their own clients end to end. We covered how she got there, what her week actually looks like now, what her team does differently, and the mistakes that cost her when she trusted the output too quickly. What we get into: ✅ The one week her founder gave the whole team to do nothing but play with ChatGPT, and the prompt book that came out of it ✅ How campaign build time went from 8 hours to 6, to 3–4, to minutes ✅ The setup wall: "what is a terminal, and why can't I just use the app?" ✅ Turning SOPs you already have into skills your agents can run ✅ Her Monday planning skill: inbox plus Trello in, a finished team board out, 20 minutes later ✅ Why she blocks one hour a week just to develop her setup ✅ How the strategist/executor split disappeared, and what it did for her team's confidence in client calls ✅ The services they can offer now that they couldn't before: tracking, CRO, landing pages, offers, and AI Overview visibility ✅ What went wrong when she sent an agent's output to a client without checking it ✅ How careful to be with write access to a live account ✅ Her advice if you're curious about agents but not convinced yet Timestamps: 00:00 Intro: who Cindy is and why she's on 00:50 From SEO content to running the PPC department 02:10 Three people on PPC, and why they didn't have to hire 03:10 The week her founder told the team to stop working and play with ChatGPT 05:20 Prompt books, SOPs, and presenting the process at OMR 07:10 Building their own campaign setup tool with Make and n8n 08:50 8 hours, then 6, then 3–4, then minutes 09:30 The Mike Rhodes video that made her buy the course on the spot 10:30 "What is a terminal?" — getting through the setup 11:30 Turning existing SOPs into skills 12:50 Building skills from The PPC Hub knowledge base 13:20 Friends of Search, and the full circle moment with Bob 15:00 What she'd say to anyone who thinks they're not technical enough 16:20 Why it never stops: new capabilities every week 17:40 A sneak peek at her PPC Summit talk 18:05 The Monday planning skill: email, Trello, and a finished board 20:00 Morning and evening check-ins with her setup 20:15 Block one hour a week to develop your own OS 21:10 The skills they use daily, and why the tracking specialist changed client conversations 21:50 The sanity check: nothing slips through anymore 23:10 The strategist vs executor split is gone 26:35 How the team took it, and how Jenny went from avoiding calls to leading them 28:55 Why the person doing the work should be the person on the call 29:25 New services they can sell now: tracking, CRO, landing pages, offers, GEO 32:40 The struggles: over-trusting the output, and the CTA that was actually there 34:20 Write access to a live account, and starting soft with negative keywords 35:30 Why long sessions produce more mistakes, and why dry runs matter 36:40 Advice if you're curious about agents but skeptical 38:50 Where to find Cindy Cindy is speaking at The PPC Summit in Lisbon next month, where she's showing a full week inside an AI-first agency. She's also happy to be a sparring partner if you're getting started — find her on LinkedIn. Follow Cindy: https://www.linkedin.com/in/cindy-ebner-479327153/ The PPC Summit, Lisbon: https://www.theppcsummit.com The PPC Hub: https://www.ppcmastery.com/hub

🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit In this new mini-series (called Scaling with Bob), we take you behind the scenes of Bob's new freelance offer and what he's doing to help a Lead Gen client scale. We hope you enjoy these insights from the trenches! 🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲. Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter  🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯! Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world. Become a member of The PPC Hub and make this the best year of your career! (2.000+ members) → https://www.ppcmastery.com/hub

Download the list of questions here: https://drive.google.com/file/d/1rVoTjdGKq2QwxQJ7729az5u7FS-lpTQM/view?usp=sharing 🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit In this new mini-series (called Scaling with Bob), we take you behind the scenes of Bob's new freelance offer and what he's doing to help a Lead Gen client scale. We hope you enjoy these insights from the trenches! 🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲. Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter  🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯! Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world. Become a member of The PPC Hub and make this the best year of your career! (2.000+ members) → https://www.ppcmastery.com/hub

🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit In this new mini-series (called Scaling with Bob), we take you behind the scenes of Bob's new freelance offer and what he's doing to help a Lead Gen client scale. We hope you enjoy these insights from the trenches! 🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲. Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter  🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯! Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world. Become a member of The PPC Hub and make this the best year of your career! (2.000+ members) → https://www.ppcmastery.com/hub

🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit Follow Sandi Walsh on LinkedIn: https://www.linkedin.com/in/sandralouisewalsh/ 🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲. Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter  🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯! Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world. Become a member of The PPC Hub and make this the best year of your career! (2.000+ members) → https://www.ppcmastery.com/hub

🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit Follow Lol Lowe on LinkedIn: https://www.linkedin.com/in/lollowe/ 🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲. Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter  🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯! Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world. Become a member of The PPC Hub and make this the best year of your career! (2.000+ members) → https://www.ppcmastery.com/hub Chapters: 00:00 Introduction and Irresistible Offers 00:38 Welcome to the PPC Mastery Podcast 01:15 Spotlight on Lol: Inspiring The PPC Hub 02:19 Lol's Journey and Client Success Stories 03:21 Deep Dive into Irresistible Offers 04:40 Case Study: Personal Training Business 06:41 Case Study: Coffee Subscription Business 14:20 Results and Impact of Irresistible Offers 17:50 Challenges and Client Conversations 22:10 Freelancing and The PPC Hub Community 30:44 Final Thoughts and Advice for PPC Experts 31:22 Closing Remarks and How to Stay Connected

🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit Follow Jos Cobussen on LinkedIn: https://www.linkedin.com/in/jos-cobussen/ 🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲. Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter  🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯! Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world. Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub Chapters 00:00 Introduction and Guest Welcome 01:00 Golden Nugget for PPC Experts 01:45 LinkedIn Strategies for Client Acquisition 03:19 Guest's Career Journey 05:16 Challenges and Successes in Freelancing 09:58 Specializing in Lead Generation 14:42 Marketing and Client Acquisition Strategies 19:14 Scaling and Future Plans 25:42 Networking and Joining the PPC Hub 25:49 Investing in Knowledge and Courses 27:53 Impact on Skills and Confidence 29:06 Honesty and Experimentation with Clients 31:37 Freelancing Tips and Recommendations 35:17 Red Flag Clients and Learning Experiences 38:27 Productivity Hacks for Freelancers 43:13 Final Thoughts and Career Advice 46:08 Connecting and Wrapping Up

🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit Kat Sale is the Co-Founder of House of Performance and has grown her agency to 14 people in just a few years. In this episode, you'll learn why it's so important to build a good company culture, and how Kat has done that at HoP. Follow Kat Sale on LinkedIn: https://www.linkedin.com/in/kat-sale/ 🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲. Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter  🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯! Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world. Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub Chapters 00:00 Introduction and Guest Welcome 01:05 The Journey of House of Performance 02:23 Building a Unique Company Culture 05:53 Challenges and Growth 09:02 Team Dynamics and Client Relationships 17:25 Future Goals and Reflections 22:37 Firing a Difficult Client 23:13 Addressing Burnout in the Industry 24:31 The Importance of Curiosity and Perseverance 27:02 Specialization in Digital Marketing 28:38 Balancing Work and Family Life 32:05 Rapid Fire Questions 38:53 Final Thoughts and Takeaways

🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit Subscribe to Aaron Young on YouTube: https://www.youtube.com/@AaronYoungGoogleAds 🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲. Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter  🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯! Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world. Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub Chapters 00:00 Introduction to Bottom of Funnel Strategy 00:19 Welcome to the PPC Mastery Podcast 00:28 Guest Introduction: Aaron Young 00:55 The Myth of Advanced Strategies 01:52 Aaron Young's Journey in PPC 07:22 Defining the Bottom Up Funnel Approach 07:44 Implementing the Bottom Up Funnel Strategy 13:24 Lead Generation vs. E-commerce Strategies 16:47 Evaluating Campaign Success 21:30 Challenges and Considerations 26:14 Rapid Fire Questions 30:40 Final Thoughts and Advice 32:50 Conclusion and Outro

🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit In this episode, I talk to Diantha van Surksum, an ex-colleague of mine and Freelance SEO Specialist, on how PPC & SEO can work together for better results. Follow Diantha van Surksum on LinkedIn: https://www.linkedin.com/in/diantha-van-surksum-040a8089/ 🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲. Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter  🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯! Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world. Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub Chapters 00:00 Introduction to Data Visibility and Collaboration 00:30 Welcome to the PPC Mastery Podcast 00:43 Guest Introduction: Dianta van Serksen 01:12 SEO and Google Ads Synergy 01:48 Dianta's Career Journey 03:15 In-House vs. Agency Experience 04:50 Breaking Down Silos in Digital Marketing 06:27 Combining SEO and SEA Data 09:35 Practical Collaboration Tips 17:18 SEO Fundamentals for Google Ads Specialists 27:21 Impact of AI on SEO and SEA 34:24 Final Thoughts and Key Takeaways 38:19 Closing Remarks and Contact Information 38:52 Podcast Outro and Additional Resources

🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/audit Follow Caterina Mariani on LinkedIn: https://www.linkedin.com/in/caterina-mariani/ 🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲. Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter  🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯! Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world. Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub Chapters: 00:00 Introduction to Google Ads Perspectives 01:21 Caterina's Journey in Google Ads 02:44 The Importance of Metrics Beyond Google Ads 06:52 Understanding MER, AOV, and Customer Acquisition Costs 10:49 Educating Clients on Metrics That Matter 12:49 Incrementality Over Fluff in Advertising 15:41 Cross-Channel Strategies for E-Commerce Success 19:44 The Role of Logistics in E-Commerce Growth 21:01 Reporting Metrics That Drive Business Decisions 24:35 Rapid Fire Questions and Final Thoughts