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AdTechGod sits down with Nicole Scaglione, Vice President of CTV at PubMatic, to explore the evolution of connected TV advertising, agentic AI, and the growing creator economy. Nicole shares her journey in ad tech, how PubMatic is simplifying programmatic buying, and why premium advertising is increasingly defined by outcomes. They also discuss creator monetization, live sports, vertical video, and micro dramas shaping the future of digital advertising. Takeaways The Evolution of CTV: How PubMatic is connecting premium publishers with advertisers through programmatic technology. Agentic AI in Advertising: How automation is simplifying media buying and helping advertisers achieve better outcomes. The Creator Economy: Why creator-led content is opening new monetization opportunities beyond walled gardens. Premium Advertising: Why premium inventory should be defined by audience relevance and campaign outcomes. Emerging Advertising Trends: How vertical video, micro dramas, and live sports could shape the future of streaming advertising. Chapters00:00 Introduction to the AdTechGod Podcast00:13 Meet Nicole Scaglione, VP of CTV at PubMatic01:22 Nicole's Career Journey in Ad Tech and CTV06:03 PubMatic's Evolution From Publishers to Buyers09:16 What Defines Premium CTV Advertising?10:54 Agentic AI and the Future of Programmatic Buying13:21 PubMatic's Creator Marketplace and Monetization16:38 Balancing Creator Content and Premium TV19:09 Emerging Trends in Advertising and Streaming19:56 Vertical Video and Micro Dramas21:08 Live Sports and New Monetization Opportunities23:09 The Challenges of Monetizing Micro Dramas23:39 Why Advertising Must Start With the Viewer25:01 Final Thoughts and Closing25:52 Outro Guests: AdTech God Learn more about your ad choices. Visit megaphone.fm/adchoices

Aaron Goldman, CMO of Mediaocean, joins AdTechGod Podcast to unpack some of the industry's boldest anonymous confessions from Marketecture Live Chicago. From questionable audience targeting and brand safety failures to the value of mid-funnel marketing and ROAS, they challenge common ad tech assumptions. Aaron also discusses Mediaocean's AI platform, NIVO, and how automation is helping marketers reduce repetitive work, improve campaign performance, and focus on creativity and strategy. Takeaways - Audience targeting requires a balance of first-party data, contextual signals, and creative strategy. - Brand safety failures highlight the importance of accountability and stronger safeguards. - Mid-funnel marketing remains essential for moving consumers from awareness to conversion. - ROAS is valuable, but marketers must look beyond surface-level metrics to understand actual impact. - Mediaocean's NIVO uses AI agents to automate advertising workflows and free up time for strategic work. Chapter 00:00 Intro and NIVO Sponsor Message 00:47 Ad Tech Confessions from Marketecture Live Chicago 01:23 Meet Aaron Goldman, CMO of Mediaocean 03:22 Aaron's Confession About AdTechGod 04:49 Inside the Ad Tech Confession Booth 07:16 Is Audience Targeting Data Reliable? 10:06 Contextual Targeting and Brand Safety Failures 11:38 Who Is Responsible for Brand Safety? 13:45 Is Mid-Funnel Marketing a Waste of Money? 17:00 ROAS, Attribution, and Incrementality 19:31 AI, Trust, and the Future of Advertising 21:16 The Story Behind the NIVO Jingle 22:22 What Would You Do with 10 Extra Hours? 24:57 How Mediaocean's NIVO AI Platform Works 28:40 Automating Repetitive Advertising Tasks 29:56 Final Thoughts and What's Next Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod is joined by Jenny Yurko, WBD Advertising, A Skydance Company, to explore the future of identity, first-party data, and AI-driven advertising. Jenny shares insights on data clean rooms, interoperability, predictive analytics, and how publishers can leverage privacy-conscious data strategies to improve targeting and measurement. They also discuss the evolution of connected TV, the importance of premium audience signals, and why an open advertising ecosystem could create better outcomes for advertisers and publishers. Takeaways First-Party Data: Turning audience insights into valuable advertising opportunities. Identity: Improving targeting through interoperability and universal IDs. Data Clean Rooms: Enabling privacy-focused data collaboration. AI and Analytics: Using predictive models to improve advertising decisions. Open Ecosystem: Strengthening collaboration between publishers and advertisers. CTV Measurement: Driving better outcomes with premium audience signals. Chapters00:00 - Introduction to the AdTechGod Pod00:13 - Meet Jenny Yurko, VP at Warner Bros. Discovery01:18 - Jenny's Career Journey in Data and Advertising03:00 - Leadership, Mentorship and Career Growth05:15 - Simplifying Complex Ad Tech Concepts06:49 - Data Product Strategy at Warner Bros. Discovery09:14 - Unlocking the Value of First-Party Data10:57 - Data Clean Rooms, Privacy and Interoperability12:53 - AI and Predictive Analytics in Advertising14:53 - The Future of Identity and Data Collaboration16:06 - Why the Open Advertising Ecosystem Matters17:01 - The Next Evolution of Advertising Technology20:48 - CTV, Streaming and Better Measurement21:54 - Premium Audience Signals and AI-Powered Targeting22:51 - Final Thoughts and Closing Guests: AdTech God Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod joined Abbey Ramsey, Chief Commercial Officer at Anoki AI, to explore the evolution of video advertising and how AI is reshaping CTV. Abbey shares lessons from her career at MTV, Tremor Video, and OpenAP, and explains how Anoki uses real-time video intelligence to understand what viewers are watching and turn those moments into actionable advertising opportunities. They also discuss contextual targeting, programmatic activation, live news and sports, and how AI is changing the way advertising leaders work. Takeaways AI is reshaping CTV and video advertising. Real-time context enables smarter ad targeting. AI creates new opportunities across news and sports. Programmatic makes AI insights easier to activate. AI is helping leaders work faster and smarter. Chapters00:00 Introduction00:58 Meet Abbey Ramsey02:49 Abbey’s Journey Into Ad Tech03:43 MTV and the Early Days of Streaming Video05:34 The Rise of Pre-Roll and Tremor Video07:17 ACR, Programmatic and the Evolution of TV09:14 Building Audience-Based Advertising at OpenAP10:16 What Anoki AI Does11:11 Bringing AI Intelligence to FAST and VOD12:10 Unlocking Advertising Opportunities in News13:25 Why Context Matters for Advertisers14:56 Real-Time Signals, Weather and News16:27 Turning AI Intelligence Into Programmatic Activation18:00 Where AI and CTV Are Heading Next18:27 The Future of AI in Sports Advertising19:39 Making AI Practical for the Advertising Industry21:17 Abbey’s AI-Powered Operating System23:30 Inside Anoki AI25:37 Why Relationships Still Matter in Ad Tech26:07 Closing Thoughts Learn more about your ad choices. Visit megaphone.fm/adchoices

Ian Maier, General Manager of AdTech at Hightouch, joins AdTechGod to discuss how first-party data, identity, AI, and measurement are reshaping advertising. Ian shares his journey from performance marketer to ad tech leader, breaks down the challenges brands face when activating customer data, and explains how AI can help marketers turn complex data into smarter audience, creative, and media-buying decisions. Takeaways: First-party data needs accessibility: Brands often struggle to connect conversion data across online, offline, mobile, and other systems for effective activation and measurement. Identity remains a major challenge: Customer data needs to be matched to addressable users for targeting, suppression, attribution, and optimization. Data and creative work together: Strong audience targeting alone cannot compensate for creative that fails to connect with consumers. AI can turn data into action: Hightouch is using AI agents to help marketers analyze customer and measurement data, develop segmentation strategies, and activate audiences. AI still needs structure: Ian argues that AI needs a marketing "harness" that understands workflows, approvals, business context, and measurement to support effective media decisions. Clean rooms still have a role: Ian sees value in data clean rooms but believes complexity and design currently limit their usefulness for some applications. Chapters:00:00 Meet Ian Maier, GM of AdTech at Hightouch01:11 Ian’s Journey From Marketer to Ad Tech04:09 Why Data and Creative Need Each Other06:23 What Brands Get Wrong About First-Party Data09:23 How Hightouch Activates Customer Data10:59 Rethinking Identity and Data Onboarding14:16 First-Party vs. Third-Party Identity Data17:43 Identity and Targeting Across CTV20:01 Using AI to Make Sense of Advertising Data22:20 From AI-Powered Planning to Activation22:45 Is AI Making Ad Tech Easier or More Complex?24:14 Bullish or Bearish on Data Clean Rooms25:49 Closing Thoughts Guests: AdTech God Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod joins with Gil Sommer, Vice President of Product Management at FreeWheel, to explore how connected TV advertising is evolving as live sports move deeper into streaming. They discuss the technical challenges of advertising at massive scale, contextual targeting, programmatic buying, measurement, advertiser outcomes, and how agentic AI could bring greater automation and precision to direct advertising. Takeaways: Live sports are creating new opportunities and technical challenges for CTV advertising. Contextual targeting can make live ad breaks more relevant to the action viewers just watched. Programmatic and guaranteed buying are likely to coexist across premium streaming inventory. Better measurement and standardization could help CTV demonstrate stronger advertiser outcomes. Agentic AI could bring more automation and precision to direct advertising. Chapters:00:00 Introduction01:42 Gil Sommer’s Journey Into Ad Tech04:21 How Live Streaming Changes CTV Advertising06:35 Contextual Targeting in Live Sports07:44 Handling Millions of Concurrent Viewers09:25 The Technical Challenges of Live Ad Delivery11:30 Can Live Sports Become Fully Biddable?13:50 Friction Between Advertisers and Publishers15:11 Solving CTV’s Measurement Problem18:49 Moving Ad Budgets From Linear TV to CTV21:11 Does the Ad Tech Ecosystem Need Simplification?23:33 What’s Next for Advertising24:10 Outcomes and the Future of TV Measurement25:05 Agentic AI in Advertising26:25 Closing Thoughts Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod is joined by Tanja Mimica, Co-Founder and COO of Kovva, to discuss her journey from building and selling Martin to PubMatic to launching an AI-powered platform for media buyers. Tanja explains how Kovva automates cross-platform operational workflows, what AI could mean for junior media buyers, and why the future of agencies may depend on turning institutional knowledge into intelligence that compounds over time. Takeaways: Kovva automates operational workflows across media-buying platforms and productivity tools. AI could shift media-buying roles toward higher-value work rather than simply eliminating them. Kovva uses agency knowledge and playbooks to automate workflows within existing processes. AI can help agencies retain and scale institutional knowledge across teams. The future may be a “compounding agency” where organizational intelligence improves with every workflow. Chapters:00:00 Introduction01:09 Tanja’s Journey Into Ad Tech02:07 Building Martin and a New DSP03:37 The Road to PubMatic04:23 From PubMatic to Founding Kovva05:49 Building a Company With Your Co-Founder and Spouse07:19 Why Tanja Built Kovva08:14 How Kovva Automates Media Buying Workflows10:00 Where Kovva Fits Into the Media Buying Process11:01 Playbooks and Agency Knowledge12:29 Will AI Replace Media Buyers?14:19 How Agency Roles Could Change16:12 The AI Adoption Gap18:21 Using AI to Train Junior Media Buyers19:46 Kovva as an Orchestration Layer21:57 What’s Next for Programmatic Advertising22:18 AI and the Future of Agency Operations24:18 Building the “Compounding Agency”25:34 Closing Thoughts Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod joins Alistair Hill, CEO and Co-Founder of OnDevice, to explore how advertising measurement has evolved beyond clicks. They discuss brand lift, data quality, incrementality, survey fraud, AI’s growing role in measurement, and why measurement should help improve the next campaign instead of simply reporting what happened. Takeaways: Clicks don’t tell the full story of brand advertising effectiveness. Reliable brand lift depends on accurate exposure data and comparable audience groups. Data quality is increasingly important as fraud affects survey-based measurement. AI can turn brand lift data into smarter campaign planning and optimization. Measurement should be the starting point for improving the next campaign, not just a post-campaign report. Chapters:00:00 Introduction00:13 Meet Alistair Hill, CEO & Co-Founder of OnDevice01:21 How Alistair Got Into Advertising and Measurement02:11 Why Clicks Were Never Enough04:32 What OnDevice Is Solving in Brand Lift06:12 The Problem With Misleading Measurement Metrics09:59 Has Advertising Measurement Become Too Complicated?11:16 What Good Brand Lift Measurement Looks Like12:20 Data Quality, Survey Fraud and Real Audiences14:40 AI and Machine Learning in Measurement16:52 The Biggest Measurement Challenge Today18:48 The Future of Brand Lift, Outcomes and AI20:54 Why Log-Level Data Matters21:27 Alistair’s Unexpected Excel Love Story22:05 Closing Guests: AdTech God Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod joined Tommy Burton, VP, Global Partnerships at Pacvue, to discuss the evolution of retail media, his experience at Amazon Ads, and how AI and automation are changing commerce. They explore measurement challenges, Amazon Business, agentic shopping, CTV, and what’s next for brands navigating the growing commerce media landscape. Takeaways: - Retail media remains fragmented across platforms and retailers. - Measurement continues to be a major challenge for brands. - AI is making commerce data easier to access and understand. - Automation helps advertisers save time and improve campaign performance. - Agentic shopping is changing how consumers discover products. - Commerce data is connecting branding, CTV, and performance marketing. - Retail media is evolving toward a more connected commerce ecosystem. Chapters:00:00 Introduction00:13 Meet Tommy Burton, VP, Global Partnerships at Pacvue01:13 Tommy’s Journey Through Yahoo, AOL and Amazon02:44 Joining Amazon Ads and the Rise of Retail Media04:26 Key Lessons From Building Amazon DSP05:58 From Amazon to Pacvue08:06 What Pacvue Does for Brands and Agencies09:28 Is Retail Media Still in Its Early Stages?11:14 Fragmentation and the Retail Media Measurement Challenge13:09 How Pacvue Is Using AI14:58 Unlocking the B2B Opportunity With Amazon Business17:12 Automation, Reach and Conversion Results19:04 What’s Next for Commerce Media?19:35 Agentic Shopping and the Future of Product Discovery20:24 Connecting Media to the Point of Purchase21:12 CTV, Branding and Performance Marketing23:23 Why Commerce Data Could Break Down Media Silos23:56 Where to Connect With Tommy and Pacvue Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod is joined by Bill Condon, Head of Global Advertising Sales at Gracenote, to discuss why content-level transparency is becoming essential in connected TV advertising. They explore how Gracenote’s content intelligence gives advertisers a clearer picture of where their ads appear, improves brand suitability, and helps identify premium inventory. Bill also discusses the importance of persistent content signals, the rise of truly live sports inventory, Gracenote’s work with The Trade Desk and other programmatic platforms, and what’s next for CTV advertising. Takeaways: CTV needs greater transparency: Advertisers need clearer visibility into where their ads actually run. Content intelligence goes deeper: Gracenote provides detailed signals beyond broad genre categories. Better brand suitability: Content-level data helps brands choose what to align with or avoid. Transparency benefits buyers and publishers: Advertisers gain control while premium publishers can better demonstrate their value. “Live live” matters: More precise signals help distinguish truly live sports from other sports content. Content signals are becoming essential: Gracenote is bringing its content intelligence into major programmatic platforms. Outcomes are next: Content intelligence could help improve purchase intent, brand favorability, and campaign performance. Chapters:00:00 Welcome to the AdTechGod Pod00:13 Introducing Bill Condon of Gracenote01:26 Bill’s Journey to Gracenote03:13 The Convergence of Streaming and Traditional TV03:42 Do Advertisers Really Know Where Their Ads Run?05:17 Why CTV Still Has a Transparency Problem06:40 Gracenote’s Content Intelligence and Metadata08:23 Going Beyond Basic Genre Targeting09:01 Building a Deeper Content Graph10:42 Brand Suitability and Show-Level Signals11:22 Persistent Content Signals Across Platforms13:15 Three Key Use Cases for Content Intelligence14:09 Transparency, CPMs and the True Value of Inventory15:25 Show-Level Reporting and Post-Campaign Validation16:02 How Content Signals Benefit the Sell Side17:55 Why Premium Publishers Benefit From Transparency19:13 Dos Equis, Dentsu and the Power of “Live Live” Sports21:32 Gracenote’s Partnership With The Trade Desk24:02 The Future of Connected TV Advertising25:40 Connecting Content Intelligence to Outcomes26:22 Why Transparency Will Shape the Future of TV Advertising28:39 Closing Thoughts Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod sits down with Mike Brooks, Founder of Brooks Industries, to explore the convergence of CTV and mobile apps, the future of TV data, performance CTV, product-market fit, and how AI is creating new opportunities across advertising. Interested in sponsoring the show? Contact ⁠ http://marketecturemedia.com Takeaways: CTV and mobile apps are converging: Mike sees significant opportunity as the app and connected TV ecosystems increasingly overlap. TV data is still evolving: Advances in streaming and ACR data could unlock a new generation of advertising products and targeting capabilities. Product-market fit comes first: Startups need to focus on solving a specific problem instead of chasing every new opportunity. Performance CTV has real potential: Mike believes TV can drive measurable installs and conversions, particularly for mobile-first brands looking beyond traditional acquisition channels. AI is making big data actionable: Mike sees practical AI value in modeling large datasets and turning complex signals into useful insights for advertisers and streaming companies. Chapters:00:00 Welcome to the AdTechGod Pod00:13 Meet Mike Brooks01:05 Mike’s Journey Through Apps, Ad Tech, and CTV05:06 Building Partnerships at LG Ad Solutions06:10 The Convergence of CTV and Mobile Apps08:27 What the Industry Is Underestimating08:58 The Future of TV and Streaming Data11:54 Why Product-Market Fit Matters13:48 The Power of Focus for Startups16:33 Is Performance CTV Really the Future?18:06 Using CTV to Drive Installs and Conversions20:00 Rethinking the “Performance TV” Label21:58 AI’s Role in Advertising and Consulting24:25 Final Thoughts and How to Connect Guests: AdTech God Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod is joined by Marissa Ramirez, Chief Commercial Officer at ShopSense AI, to discuss her journey from Amazon to the startup world, how AI is connecting content with commerce, the future of shoppable CTV, and why better ad experiences could help strengthen the open internet. Interested in sponsoring the show? Contact ⁠ http://marketecturemedia.com Takeaways: Marissa shares how her decade at Amazon shaped her approach to building and scaling ad tech products. ShopSense AI uses specialty AI to connect inspiration across video, audio, images, and text to commerce opportunities. Better, more relevant ad experiences could help the open internet compete with walled gardens. Shoppable CTV needs to go beyond simply adding QR codes and create more intentional consumer experiences. Specialty AI models could play an increasingly important role in media planning, creative, commerce, and advertising infrastructure. Chapters:00:00 Welcome to the Ad Tech God Pod00:47 Marissa Ramirez’s Journey Into Ad Tech03:07 Building and Scaling Products at Amazon04:04 What Kept Marissa at Amazon for a Decade05:44 Moving From Amazon to ShopSense AI06:00 What ShopSense AI Does07:06 Why Marissa Made the Startup Leap09:25 The Open Internet vs. Walled Gardens10:23 Why Better Ad Experiences Matter13:04 Building a New AI and Commerce Category15:06 What Drives Shoppable Content Engagement16:58 Misconceptions About Shoppable CTV19:37 Moving Beyond the QR Code20:53 ShopSense AI’s Role in the Advertising Ecosystem21:51 The Future of AI and Ad Tech23:19 Closing Thoughts Guests: AdTech God Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod sits down with James Grant, SVP of Equativ, to explore the evolution of connected TV, AI-powered media planning, performance TV, and the future of streaming advertising. James also shares lessons from powering live sports advertising and why outcomes, identity, and new CTV ad formats are shaping the next era of ad tech. Interested in sponsoring the show? Contact ⁠http://marketecturemedia.com Takeaways: - AI agents are making media planning more efficient and dynamic. - Performance TV is creating new opportunities for measurable CTV outcomes. - Live sports streaming requires scalable ad serving, testing, and strong project management. - Pause ads and home-screen formats can create less intrusive CTV experiences. - Contextual signals, outcomes, and deterministic identity will shape CTV’s future. Chapters:01:05 Introduction to the AdTechGod Pod01:18 Meet James Grant of Equativ02:17 James’ Career Across TV and Ad Tech05:08 Building Equativ’s CTV Business06:25 The Biggest Opportunities in Connected TV08:40 AI and Equativ’s Media Planning Agent10:41 Moving Beyond Copy-and-Paste Media Buying12:51 AI, Workflow Efficiency and Creative15:27 Combining AI, Creative and Media Buying16:50 Live Sports and Streaming Advertising17:34 Equativ and MagentaTV18:55 Lessons From Large-Scale Live Streaming21:10 What Broadcasters Need to Get Right23:54 The Changing CTV Ad Experience24:48 Why Pause Ads Are a Major Opportunity27:13 Equativ’s TV Operating System Partnership28:15 The Future of CTV and Streaming31:11 Deterministic Identity and What Ad Tech Is Missing32:07 Closing Thoughts Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod sits down with Alex Brownstein, CEO and Founder at AHB Advisors, to examine where advertising and ad tech are heading. They discuss The Trade Desk’s organizational evolution, why mid-size agencies could become active acquirers, how AI may reshape the agency model, and why the industry may need to rediscover memorable brand building alongside performance and measurement. Read more from Alex Brownstein by subscribing to his Substack: https://ahbadvisors.substack.com/ Interested in sponsoring the show? Contact http://marketecturemedia.com Takeaways Ad tech companies should evolve through thoughtful expansion rather than abrupt strategic pivots. Mid-size agencies could become more active acquirers as larger holding companies navigate structural complexity. AI will reshape agency work, shifting value from routine execution toward strategy and business outcomes. Agencies may find new value as intermediaries between brands and dominant technology platforms. Advertising needs a better balance between measurable performance and memorable, long-term brand building. Chapters00:00 Introduction to the AdTechGod Pod00:18 Meet Alex Brownstein, Strategic Advisor, former 3C Ventures and McKinsey01:22 From investment banking to LiveIntent and ad tech03:18 What finance taught Alex about advertising and business strategy05:17 The Trade Desk, CFO changes and organizational alignment09:02 Why ad tech companies are evolving their core businesses12:04 Why mid-size agencies could become major acquirers16:00 The complexity of large agency organizations17:13 What McKinsey’s operating model can teach agencies18:29 Will AI kill agencies or change how they work?20:56 A new potential role for agencies between brands and platforms22:27 Alex’s prediction for the next three years of advertising23:25 Why memorable brand building could make a comeback25:17 What advertising lost in the influencer era26:05 Have advertisers gone too far toward data and measurement?27:53 Brand recognition and the top of the marketing funnel28:21 Closing thoughts with Alex Brownstein28:38 Outro Learn more about your ad choices. Visit megaphone.fm/adchoices

Mikey Garcia, VP of Advertising Engineering at Wurl, joins host AdTechGod to explore how AI, contextual intelligence, and FAST are reshaping connected TV advertising. They discuss scene-level targeting, smarter CTV signals, ad relevance, overlay ads, and why contextual advertising could unlock the next wave of CTV ad spend. Takeaways: AI is making scene-level contextual targeting in CTV more accurate and scalable. FAST enables real-time contextual signals that can better match ads to what viewers are watching. Whirl found viewers changed channels 60% more when ads were irrelevant. Contextual works best alongside audience targeting, adding relevance and improving performance. Better content intelligence could drive more transparency, smarter buying, and greater CTV ad spend. Chapters:00:00 Welcome to the AdTechGod Pod00:54 Meet Mikey Garcia of Wurl 01:27 From Maker Studios to a Career in Product04:02 The Startup Lesson That Changed Mikey's Career04:49 Joining Wurl and Building Streaming Products05:40 From Creator Technology to Advertising07:47 AppLovin, Wurl and the Meaning of Contextual CTV09:29 How AI Changed Contextual Advertising10:38 Bringing Scene-Level Signals to the Bid Stream12:35 Why FAST Is Built for Real-Time Contextual Targeting14:14 Can Contextual Targeting Work for VOD?15:13 Contextual Advertising for Media Planners16:19 Why Irrelevant Ads Make Viewers Tune Out17:45 The Future of Contextual CTV20:25 Why Contextual Is Reaching a Turning Point21:43 Overlay Ads and the Next CTV Ad Experience22:47 Programmatic Product Placement and AI23:41 Why AI Still Needs Human Oversight24:37 Final Thoughts from Mikey Garcia25:28 Outro Guests: AdTech God Learn more about your ad choices. Visit megaphone.fm/adchoices