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Fence & Deck Mastery Podcast

Advertise on podcast: Fence & Deck Mastery Podcast

Rating
★★★★★
4.6
from
5 reviews
This podcast has
106 episodes
Language
English
Publisher
Alex Danner
Explicit
No
Date created
2023/10/03
Latest episode
2026/10/14
Average duration
48 min.
Release period
10 days

Description

The Fence & Deck Mastery Podcast is all about providing value to businesses and professionals in the fencing or decking industry.  Your host, Alex Danner, is the CEO and Founder of Fence & Deck Marketers, which is a digital marketing agency that works exclusively with Fencing or Decking businesses.  He has been in the digital marketing industry for over ten years.The podcast has many different types of episodes, including interviews with clients and fence or deck industry professionals, masterclasses on digital marketing services, including website development, Google Ads, Facebook Ads, Social Media Posting, and so much more.  If you're in the fence or deck industry, this podcast will give you TONS of helpful knowledge that can help you grow your business and hit your goals.  If you want to be interviewed on the podcast, be sure to send us a message through our website at https://deckfencemarketers.com/contact-us/.

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Podcast episodes

Check latest episodes from Fence & Deck Mastery Podcast podcast


Episode 106 - How Design Builders Is Scaling to $4M with AI and 6 Crews
2026/10/14
James Moylan, founder of Design Builders, joins Alex Danner to share how he built a $4M outdoor living business over 20 years, specializing in custom decks, screen porches, and outdoor kitchens. Jamie breaks down how he uses AI to automate estimates and organize customer information, why responding faster helps win jobs, and how niching down, protecting margins, and learning to say no have fueled growth. Subscribe to the Fence & Deck Mastery Podcast for more conversations with industry leaders, proven growth strategies, and real-world insights to help you grow your fence or deck business. 🌐 Visit: Deck & Fence Marketers If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.   We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.
Episode 105 - Brian Fredrickson Building a Fence Industry Empire
2026/09/29
Get your free website audit live on stage on OCT 8th, 2026 by following the link: https://go.deckfencemarketers.com/fence-show-2026  Brian Fredrickson, founder of Las Vegas Fence, The Fence Show, Fence Workers Association, and The Fence Magazine, joins Alex Danner to share his journey from starting with nothing to building multiple businesses in the fence industry.  If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.   We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.
Episode 104 - How Randy Hagberg Helps 120+ Builders Streamline Design & Permits
2026/09/28
Randy Hagberg of CNR Estimating & Design joins Alex Danner to discuss how he helps deck builders streamline design, permitting, and project workflows. Randy shares how he works with 120+ builders across 45 states, from permit drawings and site plans to 3D renderings and permit submissions.  If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.   We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.
Epsiode 103 - From 1 Deck to 250 a Year: Phil Black on Scaling & Deck Build
2026/09/18
Phil Black, founder of Custom Deck Creations and Deck Build, joins Alex Danner to break down how he went from launching a deck company with no contracting background to completing around 250 decks per year with as many as 18 crews.  If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.   We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.
Episode 102 - The Story Behind Fence & Deck Marketers | Alex Danner on the 7FA Podcast
2026/09/07
In this special episode, Fence & Deck Marketers founder Alex Danner joins Josh Nelson on the 7 Figure Agency Podcast to share the real story behind building an agency dedicated exclusively to fence and deck contractors.  If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.   We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.
Episode 101 - Google Maps Ranking Workshop
2026/09/07
What is Covered: The latest updates with Google Maps listing5 biggest issues that could be preventing you from rankingOur proven model for ranking in the 3-packBest tools to systematize and automate the heavy liftingIf you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.   We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.
Episode 100 - Boost Fence & Deck Sales with Google Local Service Ads
2026/08/21
You’ll learn: • What Google Local Services Ads are and how they differ from traditional Google Ads • How to set up and optimize your LSA profile • The factors that influence your position in Google’s top results • How reviews, responsiveness, service areas, budgets, and lead management affect performance • Strategies for generating higher-quality leads at a lower cost • How to track results, dispute invalid leads, and maximize your return on investment If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.   We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.
Episode 99 - How Deck Specialist Shapes the Decking Industry with Sara Graves
2026/08/05
Sara Graves from Deck Specialist Magazine joins Alex Danner to discuss what goes on behind one of the decking industry's leading publications. They explore industry trends, award-winning projects, the growing influence of AI, what sets top deck builders apart, and how stronger collaboration between manufacturers, contractors, and the media is driving the industry forward. Sara also shares insights from covering major industry events and what contractors can do to stay ahead in an evolving market. Subscribe to the Fence & Deck Mastery Podcast for more conversations with industry leaders, proven growth strategies, and real-world insights to help you grow your fence or deck business. Looking to generate more qualified leads and dominate your local market? Fence & Deck Marketers helps contractors grow through industry-specific websites, SEO, Google Ads, Meta Ads, and proven marketing systems. If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.   We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.
Epsiode 98 - SEO+GEO Drive Local Fence & Deck Leads
2026/07/15
What is covered in this webinar-based episode: The latest updates with the Google algorithm,How AI, Answer Engines and AEO are shaking up the market - updated stats,The things that you may have put in place in the past that could be hurting you now,How to optimize your website using the New SEO and GEO Formula,If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.   We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.
Episode 97 - How Legendary Decks Hit $1.4M with 3 Crews and 75% Referrals
2026/07/09
Calvin Gray of Legendary Decks joins Alex Danner to share how he went from making $20 an hour to building a successful decking company in Utah. In this episode, Calvin talks about starting Legendary Decks in 2019, completing 45 jobs in 2020, growing to 3 crews, and building a business that now does around $1 million to $1.4 million in annual revenue. He also shares how 75% of his work comes from word of mouth, why communication is one of his biggest advantages, and how focusing on quality has helped him land higher-end projects, including a $270,000 deck. Subscribe to the Fence & Deck Mastery Podcast for more conversations with industry leaders, proven growth strategies, and real-world insights to help you grow your fence or deck business. Looking to generate more qualified leads and dominate your local market? Fence & Deck Marketers helps contractors grow through industry-specific websites, SEO, Google Ads, Meta Ads, and proven marketing systems. If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.   We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.
Episode 96 - The Contractor’s Guide to Paid Ads & Search Growth
2026/07/01
In this episode from a Webinar replay, Alex Danner talks about: Why Paid Marketing is key to unlimited scalability in terms of lead flow for your Fencing and Decking BusinessThe Paid Marketing Strategies that are working best in today’s marketHow to set up and structure your Pay-Per-Click Marketing Campaign for minimum cost per lead and maximum ROIKPIs, Tracking, Landing Pages, Campaign StructureIf you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.   We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.
Episode 95 - What the Best Home Improvement CEOs do Different – Greg Cummings from Power100
2026/06/24
Greg Cummings from Power100 joins Alex Danner to discuss what separates the highest-level CEOs in the home improvement industry, based on insights from 1,000+ contractor interviews. In this episode, Greg breaks down why growth, company culture, community involvement, and AI findability are becoming major factors for contractors who want to build stronger, more trusted businesses. He also explains how AI is changing the way homeowners search for contractors and why third-party credibility is becoming more important than ever. 🌐 Visit: www.deckfencemarketers.com If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.   We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.
Episode 94 - Jason Davoll on TimberTech’s New Era, 20 Years of Innovation & Contractor Growth
2026/06/17
Jason Davoll from TimberTech joins Alex Danner to discuss TimberTech’s latest innovations, including aluminum framing, new decking and railing developments, contractor support, and the evolution of outdoor living products. Jason also shares insights from his 20-year journey with TimberTech and how the brand continues to support contractors through leads, training, loyalty programs, and product innovation.  If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.   We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.
Episode 93 - THE Deckmaster Jon Benaglio - His Story and How He Gets $1M Jobs Regularly
2026/06/10
Jon Benaglio of Deckmasters of South Florida joins the podcast to discuss how he built a premium decking company known for delivering high-end residential and commercial projects throughout South Florida. In this episode, Jon shares how his company stays booked months in advance, operates with a lean team of just 10–15 core employees, and consistently wins six- and seven-figure projects. He also breaks down the role of SEO, referrals, social media, reputation, and premium positioning in attracting ideal clients and sustaining long-term growth. If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.   We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.
Episode 92 - Building Luxury Outdoor Living Spaces with Mason Kuipers of Lakeshore Customs
2026/06/03
Mason Kuipers of Lakeshore Customs joins Alex Danner to discuss building a premier outdoor living company specializing in custom decks, lakefront transformations, and luxury outdoor spaces. Mason shares insights on using virtual reality for sales, delivering exceptional client experiences, building a strong team culture, and attracting high end projects. 🎙️ Guest: Mason Kuipers  🏢 Company: Lakeshore Customs If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.   We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Podcast reviews

Read Fence & Deck Mastery Podcast podcast reviews


4.6 out of 5
5 reviews
★★★★★
TL decks 2024/12/30
Great time
I started listening when a fellow contractor passed it along. Have loved the content and guests Alex has had on.
★★★★★
MDbowguy 2023/11/22
Great podcast
Alex is extremely smart and knows digital marketing inside and out. Apply the lessons you learn here and watch your business take off. This is a must ...
★★★★★
Bloomer3649$ 2023/11/21
Information
Came across this podcast and love the content. Does a great job of explaining the different resources and benefits of using digital marketing to enhan...
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