Advertise on podcast: Charolais USA

Join Executive Vice President Brett Spader and President Frank Ellis as they recap the 2026 Fall Board Meetings, highlighting key discussions, association updates, and what's ahead for the Charolais breed!

A new Kansas State University Lifecycle Assessment is putting numbers behind the economic value of Charolais genetics. In a recent conversation, AICA Executive Vice President Brett Spader sits down with Kansas State University’s Dr. Logan Thompson to discuss the research and what the findings mean for today’s beef producers. The assessment evaluates profitability across the cow-calf, backgrounding and finishing phases, comparing major U.S. beef breeds in both straight-bred and crossbred production systems. The results show Charolais and Charolais-influenced cattle delivering strong economic returns, with the advantage becoming even greater at heavier carcass weights. In the study, Charolais-cross cattle at a 1,000-pound carcass endpoint generated the highest total industry value modeled at $170.18 per head. Throughout the conversation, Spader and Thompson break down the research in practical terms and explore how growth, feed efficiency, carcass weight and terminal crossbreeding translate into profitability across the beef production chain. The findings reinforce a powerful message for commercial cattlemen: Charolais genetics don't just add pounds—they add profitable pounds and value from the ranch through the feedyard and ultimately to the rail.

Learn More: https://charolaisusa.com/charadvantage-week-with-superior-livestock-auction/

Charolais USA: Registration and DNA Updates with Maggie Smithee and Sarah Almond

Big things are happening at AICA following the 2026 Spring Board Meeting in Kansas City. From record-setting sale averages to continued growth in membership, genomic testing, and commercial initiatives, the momentum behind the Charolais breed is stronger than ever. Stay informed on the latest updates, committee highlights, and what’s ahead for the industry 👇 🔗 Read more: https://charolaisusa.com/2026-spring-board-meeting-recap/

The 2026 Spring Sale Season has proven to be one for the books. Talk sale season success, printer media, and digital marketing with AICA Staff Cody Beck, Hadley Schotte, and Megan Schooler.

Join AICA's Special Projects Coordinator Megan Schooler and AICA's Consulting Geneticist Dr. Mark Allen as they discuss KIT PINZ and the newest test.

Join us as AICA Board President Frank Ellis joins the show to discuss highlights from our fall meeting in Kansas City.

Join us as incoming AICA Board President Frank Ellis and outgoing President Michael Sturgess join the show to discuss highlights from our spring meeting in Kansas City.

Join us as we visit with Dr. Duane Wulf, Professor of Meat Science at the University of Arizona, as we discuss the hidden impact of yield in 2025. Dr. Wulf opens the door to huge undiscovered value, what you can do to gain an advantage from it, and the impact that Charolais genetics bring to the table.

Listen in as Michael Sturgess, President of the AICA Board of Directors, joins the podcast to highlight key takeaways from our fall meeting in Kansas City. We cover new data initiatives, genomic test credits, establishing market access, the role of data in a breed association and more.

Satisfied customers are 87% more likely to make another purchase, so how do we provide customer service options for bull buyers to keep them coming back for more? AICA field representative Cody Beck joins the podcast to highlight what’s working in the world of bull buyer retention.

It’s all too easy to feel stress when getting ready for your sale, after all, production sales are the result of years of creating the right genetics. Click to listen as Hadley Schotte outlines the building blocks of developing a timeline of preparation for your most important day of the year.

Dennis Metzger, Metzger Marketing, markets feeder cattle sourcing from 16 states while also serving on the AICA Commercial Committee. Tune in to hear his insights from a busy summer video sale season transitioning to fall, what bull buyers must know about marketing their calves, and how Charolais producers can build a market for their cattle.

Kelli Retallick-Riley, AICA Genetic Consultant, joins the podcast to discuss these breed improvement and EPD topics as submitted by the AICA membership. Listen in as Kelli describes the importance of data in our genetic evaluation, and how breeders can best set themselves up for success utilizing these tools in their own herds.