Advertise on podcast: Association Tech Insider

In 2025, the American Forest & Paper Association (AF&PA) won an ASAE Gold Circle Award for its search-first digital strategy, developed to increase visibility and improve perceptions of the U.S. paper industry. In this episode of Association Tech Insider, ASAE Communications Council member Bridget Folliard Terrones sits down with Stacie Manger, AF&PA’s Director, Digital and UX Strategy, to discuss how she and her colleagues executed a groundbreaking search-driven content strategy for AF&PA’s blog, transforming it into a leading digital resource. Manger explains how digital touchpoints now shape advocacy and why that drove AF&PA to focus on being findable to advance key priorities, strengthen the online narrative, and simplify complex policy issues.

This episode of ASAE Technology Professional Advisory Council (TPAC) explores how associations should be thinking about BI (Business Intelligence) Tools, what many of the challenges are for associations looking to implement them, and what the future likely holds specifically with regards to AI. Hosted by Justin Burniske, Principal and Co-Owner of Meta-Dao and Outgoing Chair of TPAC, this episode features three data experts -Evan Reid, MPP, Senior Director of Analytics at the American Speech-Language-Hearing Association (ASHA) and current member of TPAC, Walker Mullin, Consultant at Wipfli. This podcast is part of a series hosted by the ASAE Technology Professionals Advisory Council. Follow TPAC on LinkedIn for more conversations like this: ⁠https://www.linkedin.com/company/asae-tpac/⁠  Justin Burniske, Principal Consultant and Co-Owner of Meta-Dao: https://www.linkedin.com/in/jburniske/ Evan Reid, MPP, Senior Director of Analytics at the American Speech-Language-Hearing Association (ASHA): https://www.linkedin.com/in/evan-reid-mpp-0052128/ Denny Lengkong, President, IntelliData, LLC: https://www.linkedin.com/in/denny-lengkong/ Walker Mullin, Consultant at Wipfli: https://www.linkedin.com/in/walker-mullin/

This episode of ASAE Technology Professional Advisory Council (TPAC) explores why AI momentum is stalling across associations — and why the root cause isn’t technology, but hesitation. Rather than focusing on tools or platforms, this conversation digs into the human, strategic, and governance conversations leaders often avoid, including staffing impacts, data privacy, bias, board readiness, and risk tolerance.  Hosted by Laura Graham, Senior Solutions Consultant at Results Direct, this episode features 2 of the authors of The Association Leader’s Practical Guide to AI Conversations That Matter  -Alex Mouw, Executive Advisor for Nonprofits at Amazon Web Services and Chair of the ASAE Technology Council, alongside Tori Miller-Liu, President and CEO of Association for Intelligent Information Management. Together, they share practical guidance for association leaders looking to move forward with AI — without waiting for perfect answers or unanimous agreement.  This podcast is part of a series hosted by the ASAE Technology Professionals Advisory Council.  Follow TPAC on LinkedIn for more conversations like this:  https://www.linkedin.com/company/asae-tpac/  Laura Graham, AAiP: https://www.linkedin.com/in/laura-johnson-graham/   Alex Mouw, CAE: https://www.linkedin.com/in/alexandra-mouw-cae/  Tori Miller Liu, MBA, FASAE, CAE, CIP: https://www.linkedin.com/in/torimillerliu/     Artificial Intelligence (AI) was used in the editing of the podcast to remove "Umm"s and "Ahh"s, but all content was created by people!

The podcast dives into the value of community, focused on the Association Women Technology Champions (AWTC). Featuring Rebecca Achurch, CEO of Achurch Consulting, Rhoni Rakos, Lead Consultant, Digital Strategy at Ellipsis Partners, and Reilly Moriarty, Event & Marketing Manager at UST Education, all members of AWTC who are at different stages of their career, and the value each of them derives from the community. Hosted by Justin Burniske, Co-Owner of Meta-Dao and Outgoing Chair of the ASAE Technology Professional Advisory Council, the conversation touched on the value each panelist gets from the community, the importance of safe spaces to learn, how volunteering has such a big impact, and so much more. To learn more about AWTC, make sure to visit their website at https://awtc.tech/ Where to find them: Rebecca Achurch - https://www.linkedin.com/in/rachurch/, [email protected] Rhoni Rakos - https://www.linkedin.com/in/rhoni-rakos/, [email protected] Reilly Moriarty - https://www.linkedin.com/in/reilly-moriarty62/, [email protected] Justin Burniske - https://www.linkedin.com/in/jburniske/, [email protected]

In this episode, host Justin Burniske (⁠Meta-Dao⁠), talks with Michael (Misha) Getter ( American Alliance of Museums), Tadu Yimam (National Association of College and University Business Officers (NACUBO)), and Ben Muscolino (Breezio, AMS Geek, Data Sangria) about the challenges and strategies of integrating technology systems within associations. The panel delves into the various types of integrations, from single sign-on to business process automation and customer data integrations. They offer practical advice on how small and mid-sized associations can approach integrations, emphasizing the importance of knowing your data, defining clear business requirements, and leveraging tools like Zapier and AI. Tune in to learn how to make your technology systems work together seamlessly to enhance member engagement and operational efficiency. 00:00 Introduction to the Association Tech Insider Podcast 00:48 Meet the Panelists 03:47 Defining Integrations 05:12 Challenges and Misconceptions of Integrations 08:41 Approaches to Integration 19:41 Leveraging AI and Automation 30:51 Final Thoughts and Takeaways For more great content, make sure to follow the ASAE Tech Council on LinkedIn: https://www.linkedin.com/company/asae-tpac/

In this episode, host Justin Burniske (Meta-Dao), sits down with Elizabeth Engel (Spark Consulting), Jamie Notter (Culture Scientist), and Adam Savino (ASIS International) to explore how the Lean Startup methodology can help associations innovate smarter, faster, and with greater impact. The group discusses how associations can apply Lean principles—like rapid experimentation, the build–measure–learn cycle, and data-driven decision-making—to test new ideas and develop non-dues revenue streams without wasting limited resources. They also dive into the cultural side of innovation: how to create space for change, embrace learning from failure, and move beyond the “loudest voice in the room.” From overcoming internal resistance to exploring how AI can accelerate learning, this conversation offers practical advice and real-world examples for any association ready to adapt and grow. 🎧 Listen to learn: How Lean Startup principles translate to the association world Why culture can make or break innovation The importance of measuring what truly matters Ways AI can enhance experimentation and learning Inspired by the recently released white paper “Lean at 10” (https://bit.ly/LeanAt10), this episode is a must-listen for association leaders looking to turn smart ideas into sustainable action.

In the final episode of the I want to be a CXO series, how do I get there? series, Gabrielle Elahimjian Sroor (member of ASAE’s Young Professional Advisory Council) sits down with Brianne Wheeler, Founder & CEO of Levitate Marketing, to talk about unconventional career paths, entrepreneurship, and leadership in the association space.  Brianne shares how diverse experiences shaped her career, why people and networks open unexpected doors, and what it really takes to step into the C-suite—or launch your own business. From lessons on resilience, metrics, and mentorship to candid stories of navigating challenges, this conversation is full of practical takeaways for anyone looking to grow as a leader in associations.

In this episode, "When One System Isn’t Enough: Rethinking Association Tech for Agility and Growth," we explore a challenge many associations face: relying solely on their AMS to manage everything from member management to communications. As member expectations grow and digital strategies become more complex, a single system often can’t keep up—resulting in workarounds, data silos, and stalled innovation. Discover how a more flexible, integrated approach to technology can help. We dive into how associations are rethinking their tech stacks by combining specialized platforms that work seamlessly together. This approach doesn’t replace the AMS but expands its impact, delivering greater agility, richer data insights, and a more personalized member experience. Whether you’re feeling limited by your current system or just curious about what’s next, this episode offers practical insights for building a smarter, more adaptive technology foundation to support growth. Moderator: Vinnu Deshetty, Event ROI Coach Speakers: Reggie Henry, ASAE’s Chief Information & Performance Excellence OfficerJeff Horne, Founder & CEO of WicketRon McGrath, Founder & CEO of HighRoad Solutions Make sure to follow TPAC on LinkedIn: https://www.linkedin.com/company/asae-tpac/

In this episode of Decoding Membership, host Michael Skiados, MBA, CAE, CEO of the National Association of Professional Insurance Agents, leads a conversation on what really drives membership retention after renewal. Alongside expert panelists Nathan Chamberlain, CAE, Heather Harris, Ph.D., and Brittany Lancor, the discussion focuses on post-renewal engagement, behavioral signals, and how associations can use data, psychology, and smart design to keep members connected. Topics include behavioral segmentation, onboarding after renewal, recognizing early signs of disengagement, and using both high-touch and low-touch strategies effectively. This episode offers associations a fresh, actionable perspective on how to move beyond transactional renewals and build deeper member loyalty.

This episode explores video content strategies for associations, including best practices for creating engaging and accessible videos, tools and platforms to simplify production, and how to decide between outsourcing and building an in-house team. Hosted by Jenny Daigle, MS, Director of Communications, Association of Organ Procurement Organizations (AOPO), she speaks with Emily O’Connor, Content Production Manager, Society for Neuroscience & Taylor Johnson, Senior Manager of Multimedia, Society for Neuroscience. Podcast was created by the ASAE Communications Professionals Advisory Council: https://www.asaecenter.org/membership/rosters/communication-section-council

Membership is more than a transaction. It’s an experience shaped by what happens after a member joins and before they decide to stay. In this episode, host Rhoni Rakos, ASAE Tech Council member and digital strategy consultant, leads a cross-functional conversation with association experts who are rethinking how we design the membership experience. Together, they explore how behavioral cues, design strategy, and member data can help associations build more intentional, trust-driven journeys. Guests include: • Michelle Wroblewski, Director of Association Growth and Strategy • Brittany Lancor, Senior Marketing Manager at PropFuel and incoming Chair of the ASAE Marketing Professionals Advisory Council • Evan Reid, Senior Director of Analytics and ASAE Tech Council member This episode is part of Decoding Membership, a three-part podcast series by the ASAE Technology Professionals Advisory Council. Each episode brings together diverse voices to explore how associations can evolve recruitment, retention, and renewal strategies using behavioral science, data analytics, and cross-departmental collaboration.

In Episode 1 of the Decoding Membership series, we take on the question every association faces: who really owns the challenge of membership retention? Our panel explores how fragmented teams, confirmation bias, and surface-level engagement metrics often hide the real signals behind why members renew or leave. We break down how organizations can unify retention strategy across membership, marketing, IT, and leadership, using data, behavioral science, and predictive modeling to build stronger renewal pathways.

Generative AI is moving fast, but are associations thinking beyond personal use? In this episode, ASAE Tech Council members Carlos Cardenas and Adam Ayotte-Savino are joined by legal expert Dorothy Deng, Partner at Whiteford, Taylor & Preston LLP, to explore the legal, copyright, contract, and organizational risks associations must consider as AI becomes part of their daily operations. From human authorship to fair use and contract language, this conversation offers practical insights for association leaders, boards, and staff navigating the AI landscape.

In this third episode of our series on Retrieval-Augmented Generation (RAG), we explore how to apply RAG in real-world environments. Host Rhoni Rakos talks with Heather Harris, PhD, and Chris Yoko about ensuring quality, managing risk, protecting proprietary knowledge, and keeping human oversight at the center of AI-powered workflows. You may already be using RAG without realizing it. Tools like advanced search, AI assistants, and even some enterprise chat platforms use RAG to pull accurate answers from curated content. The ASAE Technology Professionals Advisory Council stays on top of emerging technologies and trends that impact the association community. We are here to help you navigate what’s next. Catch up on the full series: • Episode 1: What Is RAG? How It Works and Why It Matters • Episode 2: Designing and Deploying RAG Systems Together, these episodes offer practical insights for building responsible RAG solutions that enhance knowledge delivery and member value.

Everyone loves a good tech strategy session—but how do we make sure those plans don’t just sit on a shelf? We’re diving into the realities of making strategy happen. Join us for the second installment of Tech Strategy in Action, a series where we dive into exactly that.     Today we will be discussing how CLIA has implemented their newly imagined website based on an enormous amount of user research, led by our guest Jill Straniero, SVP of Digital Solutions and Managing Director of Global Technology. We will discuss how deep user interviews and audience analysis revealed the need to shift from a department-focused approach to an audience-focused digital strategy. The findings helped streamline twelve websites into two distinct ones. The conversation highlights how user research is not just for usability—it’s a strategic tool for long-term organizational alignment and smarter tech investments    Hosted by Norma Castrejon, Vice President, Information Technology at the American Osteopathic Association and Rhoni Rakos, Lead Consultant, Digital Strategy at Ellipsis Partners.   Make sure to follow TPAC on LinkedIn: https://www.linkedin.com/company/asae-tpac/