
Advertise on podcast: OWNR OPS Podcast
Rating
5from
This podcast has
159 episodes
Language
EnglishPublisher
Austin Gray @theowneropExplicit
No
Date created
2023/12/05
Latest episode
2026/10/24
Average duration
55 min.
Release period
6 days
Description
The OWNR OPS Podcast is for land‑clearing and forestry‑mulching owner‑operators who want a real business, not just a busy machine. If you’ve got at least one real machine and you’re stuck under ~$100k/month, we break down the Price–Pipeline–Playbook OS: - PRICE – crew‑day math, bids, and minimums - PIPELINE – Google, Facebook, and follow‑up - PLAYBOOK – weekly scoreboards, scheduling, hiring Real numbers, teardown episodes, and simple frameworks you can steal and install.
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Check latest episodes from OWNR OPS Podcast podcast
How to Create Endless Facebook Ads With Clear Path AI
2026/10/24
💰Apply for OPS Accelerator ➡️ https://ownrops.com/accelerator
📞 Quo: Never miss a lead. Quo answers your calls with AI, summarizes them, and syncs the call summary and transcript straight into your Jobber Requests➡️ Get 20% off Quo here: http://get.quo.com/ownrops
If you’ve ever sat down to write a Facebook ad and had no idea what to say, this one’s for you. Jacob Neffendorf and I build three ready-to-launch ads for a land clearing business, live in Clear Path AI.
What you’ll learn:
The 4 parts of every ad: hook, body, call to action, and creativeWhy a 30-second talking-head video brings in better leads than machine footageHow to feed your winning ads back into AI so every new batch gets sharperWhy losing jobs is usually a trust problem, not a price problemHow to set a crew day rate and track production rates so your pricing gets dialed in over time
🧭 Try Clear Path AI: https://landclearing.io/plans
💬 Join the OWNR OPS community on Skool: https://skool.com/ownrops
🔥 Services We Use 🔥
We use Jobber to handle our estimates, scheduling, & invoicing
➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops
💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops
Want to learn more about starting and scaling your own service-based business?
📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletter
Don’t forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!
Grow Your Land Clearing Business With These 5 Numbers
2026/10/23
💰Apply for OPS Accelerator ➡️ https://ownrops.com/accelerator
📞 Quo: Never miss a lead — Quo answers your calls with AI, summarizes them, and syncs the call summary and transcript straight into your Jobber Requests
➡️ Get 20% off Quo here: http://get.quo.com/ownrops
Most land clearing business owners are so busy running equipment and chasing jobs that they don't know which numbers actually matter.
In this episode, I'm joined by Jacob Neffendorf from Rise Online Ads to break down the five numbers we track every week inside OPS Accelerator to figure out what's working, what's not, and where to focus to grow the business.
We also talk with JT, an Accelerator member who booked $172,500 worth of land clearing jobs from just $1,161 in Facebook ad spend in one month. He breaks down what changed in his lead generation and sales process to get those results.
Here's what we get into:
The five weekly numbers that show whether your business is winning or losing
How to track leads, quotes, closing rates, booked revenue, and ad spend
Why getting more leads isn't always the answer to growing your business
How JT turned $1,161 in ad spend into $172,500 in booked jobs
Why fast lead follow-up can make a huge difference in your sales
How to know if you're underpricing your land clearing and forestry mulching jobs
Using Clear Path AI to find your biggest bottleneck and build a plan to fix it
How to improve your crew day rate and protect your profit margins
Simple strategies to improve your Facebook ads, local marketing, and sales conversions
Here's the takeaway:
You don't need to fix everything in your business at once. You need to know your numbers, find the weakest link, and focus on fixing that one thing.
If you're running a land clearing or forestry mulching business and want to stop guessing, this episode is for you.
Want help growing your business?
Apply for OPS Accelerator:https://ownrops.com/apply
Explore Clear Path AI:https://landclearing.io/plans
🔥 Services We Use 🔥
We use Jobber to handle our estimates, scheduling, & invoicing➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops
💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops
Don't forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!
How He Built a $25K/Month Forestry Mulching Business
2026/10/16
💰Apply for OPS Accelerator ➡️ https://ownrops.com/accelerator
📞 Quo: Never miss a lead — Quo answers your calls with AI, summarizes them, and syncs the call summary and transcript straight into your Jobber Requests➡️ Get 20% off Quo here: http://get.quo.com/ownrops
What happens when you invest in a skid steer, struggle to find consistent work, and almost have to sell your machine just to keep up with the payments?
In this episode, I sit down with John Tyznik, owner of Tracks and Trailers in Alaska, to talk about how he went from struggling to keep his forestry mulching business running to generating over 150 leads from one Facebook video and reaching roughly $25K in monthly revenue.
We get into the real challenges of starting a land clearing business, from equipment financing and finding jobs to learning how to market your services and build systems that actually work.
HERE'S WHAT WE COVER:
Starting a land clearing and forestry mulching business from scratch
The reality of financing and operating skid steer equipment
Why buying expensive equipment won't automatically bring in jobs
How John overcame slow seasons and inconsistent leads
The marketing changes that helped him reach $25K in monthly revenue
How one Facebook ad brought in over 150 potential customers
Building a sales process that turns land clearing leads into booked jobs
The importance of pricing, lead follow-up, and business systems
Why having the right community and accountability makes a difference
Whether you're just getting started in forestry mulching or already running a land clearing company, John's story is a good reminder that learning to operate the machine is only one part of building a successful business.
▶ Apply for OPS Accelerator: ownrops.com/apply
🔥 Services We Use 🔥
We use Jobber to handle our estimates, scheduling, & invoicing
➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops
💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops
Want to learn more about starting and scaling your own service-based business?
📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletter
Don't forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!
The Sales Checklist Every Land Clearing Business Owner Needs
2026/10/09
💰Apply for OPS Accelerator ➡️ https://ownrops.com/accelerator
📞 Quo: Never miss a lead — Quo answers your calls with AI, summarizes them, and syncs the call summary and transcript straight into your Jobber Requests
➡️ Get 20% off Quo here: http://get.quo.com/ownrops
Just hired your first operator?
In this episode I walk you through exactly what to do with your time once the field work isn't yours to carry anymore — starting with a simple morning sales checklist that keeps leads, appointments, and quotes from slipping through the cracks.
What you'll learn in this episode:
📌 The morning sales checklist: lock in, work the CRM, and chase the "Rule of 100" touchpoints a day
📌 Why new leads, unconfirmed appointments, and old open quotes are where most lost revenue hides
📌 How to decide between hiring an operator or a ground helper as you scale
📌 A neighborhood-by-neighborhood Facebook ad strategy for small or rural markets
📌 The "turn one job into three" on-site referral strategy
📌 What Clear Path AI and Claude are each built for, and how to use them together to train a business-specific agent
📌 Why five-star service is the foundation everything else — marketing, ads, referrals — is built on
🔗 Apply for OPS Accelerator: ownrops.com/apply
🔗 Clear Path AI: landclearing.io
🔥 Services We Use 🔥
We use Jobber to handle our estimates, scheduling, & invoicing
➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops
💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops
Want to learn more about starting and scaling your own service-based business?
📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletter
Don't forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!
How to Win More Land Clearing Jobs Without Cutting Your Price
2026/10/02
💰Apply for OPS Accelerator ➡️ https://ownrops.com/accelerator📞 Quo: Never miss a lead — Quo answers your calls with AI, summarizes them, and syncs the call summary and transcript straight into your Jobber Requests ➡️ Get 20% off Quo here: http://get.quo.com/ownerops
Why do some land clearing guys close deals without a single price objection, while others can't give the job away? In this one, Jacob Neffendorf and I break down the trust gap every new operator deals with — and exactly how to close it with proof, speed, and reviews.
What you'll learn:
Why zero reviews means zero trust, no matter how good your work isThe "proof first" move I'd make if I was breaking into a brand new marketMy review math behind scaling Bear Claw Land Services past $100k a monthWhy speed to lead and speed to estimate decide whether a lead turns into a paid jobReal close rate numbers for land clearing and home service sales — and why getting told no 80 times out of 100 is normalHow to use Clear Path AI to build your own inbound lead script and site visit checklist
🔥 Services We Use 🔥
We use Jobber to handle our estimates, scheduling, & invoicing ➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops
💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops
Want to learn more about starting and scaling your own service-based business?
📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletter
Don't forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!
Optimize Your Google Business Profile Using this AI Prompt
2026/09/25
💰Apply for OPS Accelerator ➡️ https://ownrops.com/accelerator
📞 Quo: Never miss a lead. Quo answers your calls with AI, summarizes them, and syncs the call summary and transcript straight into your Jobber Requests
➡️ Get 20% off Quo here: http://get.quo.com/ownrops
Most land clearing guys are invisible on Google and they don't even know it.
In this episode, I sit down with Jacob Nefondorf (Rise Online Ads) to break down exactly how to get your land clearing or forestry mulching business ranked on Google Maps, plus why speed to lead is still the #1 thing separating operators who grow from operators who stay stuck.
What we cover:
Why calling your leads fast (and often) matters more than any marketing trickThe real reason leads go cold — and how to win them back with multiple numbers, texts, and emailsHow to optimize your Google Business Profile step by step (services, photos, Q&A, pricing)Why 40+ five-star reviews can 2-3x your leadsThe fastest way to stack reviews when you're just starting outThe difference between a real SEO strategy and a $300/month agency doing the bare minimum
👉 Get your own Clear Path AI pricing sanity check prompt at https://landclearing.io/
🔥 Services We Use 🔥
We use Jobber to handle our estimates, scheduling, & invoicing
➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops
💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops
🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=oo
Want to learn more about starting and scaling your own service-based business?
📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletter
Don't forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!
How To Price Land Clearing Jobs Using ClearPath AI
2026/09/18
💰Apply for OPS Accelerator ➡️ https://ownrops.com/accelerator📞 Quo: Never miss a lead. Quo answers your calls with AI, summarizes them, and syncs the call summary and transcript straight into your Jobber Requests➡️ Get 20% off Quo here: http://get.quo.com/ownrops
If you don't get your pricing right, nothing else matters. In this episode, I sit down with Jacob Neffendorf to break down the three part pricing framework every land clearing and forestry mulching business needs, plus what we learned running our first ever media day and how we think about AI as business owners.
We walk through prompt three in our nine-week Clear Path AI series, the crew day pricing sanity check, and run a live demo so you can see exactly how it works inside the tool. We also get into why charging a day rate is a lazy way to bid, why project bid pricing builds trust with your customer, and why chasing a low cost per lead is the wrong metric to obsess over.
WHAT YOU'LL LEARN:
The three part pricing framework: crew day rate, production rate, and project bid pricingWhy day rate pricing caps your business and project bids build customer confidenceWhat we learned filming 12 months of content in a day and a half media dayHow pricing correctly lets you reinvest in your people and your equipmentWhy real, raw content on your phone outperforms polished productionWhy ROI matters more than cost per lead, and how reactivation campaigns turn dead leads into paying jobs
👉 Get your own Clear Path AI pricing sanity check prompt at https://landclearing.io/🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=ooWant to learn more about starting and scaling your own service-based business?📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletter
How to Get Better Leads Using This AI Prompt for Core Messaging
2026/09/11
💰Apply for OPS Accelerator ➡️ https://ownrops.com/accelerator
📞 Quo: Never miss a lead. Quo answers your calls with AI, summarizes them, and syncs the call summary and transcript straight into your Jobber Requests➡️ Get 20% off Quo here: http://get.quo.com/ownrops
Most operators can tell you everything about their machines and nothing about why a customer should call them instead of the guy down the road. That's the problem we fixed on this one.
In this episode, Jacob from Rise Online Ads and I walk through how to build your core message — the one sentence that should show up in every ad, every phone call, and every conversation you have with a prospect. We use Clear Path, the AI tool we built specifically for land clearing and forestry mulching, to build a complete messaging framework.
What you'll get out of this one:
Why saying "we do land clearing and 37 other services" is costing you good leadsThe exact core messaging framework: we help [who] achieve [result] without [fear/objection]How to turn your ideal customer profile into fear-and-desire ad copy that actually convertsThe phone script opener I use that changes how prospects respondWhy I never take the first AI output as final — and how I push it furtherWhy I save every output to a backup context file, no matter what tool I'm usingHow tightening this message helped cut cost-per-lead in half on a live campaign
🔥 Services We Use 🔥
We use Jobber to handle our estimates, scheduling, & invoicing
➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops
💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops
🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=oo
Want to learn more about starting and scaling your own service-based business?
📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletter
Don't forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!
The Ideal Customer Profile Every Land Clearing Business Needs
2026/09/04
💰Apply for OPS Accelerator ➡️ https://ownrops.com/accelerator
📞 Quo: Never miss a lead. Quo answers your calls with AI, summarizes them, and syncs the call summary and transcript straight into your Jobber Requests
➡️ Get 20% off Quo here: http://get.quo.com/ownrops
Most land clearing and forestry mulching owners are busy every day and still broke by Friday. This raw and real episode is about why: you're saying yes to the wrong customers.
Jacob and I open up about qualifying leads and still working the unqualified ones anyway, and my $1,900 day that turned into a $1,200 loss after I stacked three small jobs. Then we break down the $74,100 job (plus a $29K repeat) that came from getting clear on my Ideal Customer Profile — and how I use Clear Path AI to build one fast.
Topics covered:
- Why every business starts out taking anyone with a pulse
- My $1,900 day that became a $1,200 loss
- Defining your Ideal Customer Profile
- Matching your ICP to your specific service
- The ICP worksheet: naming your three best customers
- Using Clear Path AI to build a profile fast
- Scoring leads green/yellow/red and disqualifying the wrong ones
- The roadmap for the next 8 weeks of training
🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing
➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops
💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops
🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=oo
Want to learn more about starting and scaling your own service-based business?
📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletter
Don't forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!
How to Train AI the Right Way for Land Clearing Businesses
2026/08/28
Most land clearing guys using AI are typing random questions into ChatGPT and getting random answers back. In this episode, I've got Jacob Neffendorf on with me and we break down why that happens, and how to actually train AI to think like your best advisor, using real operational and sales data instead of guesswork.
We'll walk through Clear Path, the AI tool Jacob and I built and trained specifically for land clearing, forestry mulching, and fire mitigation businesses, pulling from 5+ years of pricing data, scorecards, top performing ad scripts, and sales sequences across 400+ land clearing accounts. Then we map out the 9 prompt system I'm rolling out live over the next nine weeks to help you install AI into every part of your business.
WHAT YOU'LL LEARN:✅ Why your AI outputs are only as good as the inputs you feed it. Garbage in, garbage out✅ Why Clear Path is different among other AI tools like ChatGPT, Claude, or Gemini✅ The 9 core prompts every land clearing business owner needs. ✅ How to actually prompt AI so you get a useful answer instead of a generic one✅ Why you should not replace yourself on camera with AI🔥 Services We Use 🔥
We use Jobber to handle our estimates, scheduling, & invoicing➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops
📞 Quo: Never miss a lead. Quo answers your calls with AI, summarizes them, and syncs the call summary and transcript straight into your Jobber Requests➡️ Get 20% off Quo here: http://get.quo.com/ownrops
💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops
🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=oo
Want to learn more about starting and scaling your own service based business?📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletter
Don't forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!
How to Grow Your Sales in Land Clearing & Forestry Mulching
2026/08/25
💰Learn Google Business, Facebook Ads, and Automation tips for your Blue Collar Business ➡️ https://skool.com/ownrops
Most land clearing companies don’t lose jobs because of price.They lose them because of bad sales process.
In this episode of OWNR OPS Podcast, we break down the exact system to stop losing jobs you should be winning.
You’ll learn:
📌 Why sales is the #1 growth constraint in land clearing
📌 The 5-minute speed-to-lead rule (and why it matters)
📌 The 72-hour booking machine
📌 How to follow up without “being annoying”
📌 The 10–15 touch rule that separates pros from amateurs
📌 How to control the call and sell the on-site estimate
📌 Why billion-dollar companies obsess over process
If you’re an owner-operator or running crews, this is the difference between:$300K/year… and multiple seven figures.
Sales solves cash flow.
Sales solves growth.
Sales solves most problems.
📥 Free pricing spreadsheet + sales templates:https://skool.com/ownrops
🔥 Services We Use 🔥
We use Jobber to handle our estimates, scheduling, & invoicing
➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops
💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops
🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=oo
Want to learn more about starting and scaling your own service-based business?
📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletter
Don’t forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!
How to Make Sure Your Land Clearing Ads Are Always Profitable
2026/08/21
💰Apply for OPS Accelerator ➡️ https://ownrops.com/accelerator📞 Quo: Never miss a lead — Quo answers your calls with AI and syncs call summaries straight into your CRM➡️ Get 20% off your first 3 months of Quo here: https://get.quo.com/ownrops
Content gets attention. Ads get clicks. But if nobody's following up in the first five minutes, you're paying for leads that book with somebody else. This episode closes out our 3-part workshop series with Jacob Neffendorf of Rise Online Ads, connecting content, ads, and follow-up into one working system.
What you'll learn:
The signals that tell you your ad creative is fatigued — before your cost per lead spikesThe exact rule for killing a dead ad instead of riding it downHow to scale ad spend without breaking your results (the 20% rule and horizontal scaling)Why speed to lead — contacting a new lead in under 5 minutes — can 4x your close rate
🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=ooWant to learn more about starting and scaling your own service-based business?📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletterDon't forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!
The 3-Part Formula for Land Clearing Ads That Convert
2026/08/16
Jacob Neffendorf is back for week two of the marketing workshop series, and this time he's covering ads that actually work. Most land clearing companies are still paying to test creative , Jacob explains why the platforms have already done that testing for you, for free, if you're posting organic content.
What you'll learn:
The anatomy of a high-converting ad: stop the scroll, tell the story, give a clear call to actionWhy lead forms outperform landing pages for land clearing adsReal cost-per-lead benchmarks from years of land clearing ad spend ($30–40/lead average, sub-$25 possible)How much you should actually be spending on ads at each stageA live case study: how Jacob turned a 7,000-view organic post into $6-per-lead ad results overnightJobber vs. GoHighLevel — which CRM setup actually matters (spoiler: pick one and move on)
🔥 Services We Use 🔥
We use Jobber to handle our estimates, scheduling, & invoicing➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops
📞 Quo: Never miss a lead — Quo answers your calls with AI and syncs call summaries straight into your CRM
➡️ Get 20% off your first 3 months of Quo here: https://get.quo.com/ownrops
🚀 Get ranked #1 on Google with Stryker Digital: https://stryker-digital.com/?el=oo
Want to learn more about starting and scaling your own service-based business?
📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletter
Don't forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!
From Zero to $172k in One Month: JT's First 5 Months in Land Clearing
2026/08/15
Five months ago, JT was working a $90K W2 job. Today, he just closed $172,500 in a single month running his land clearing business — and he's breaking down exactly how he did it.
In this episode, JT from High Desert Land Works walks through the real numbers behind his growth: from his first $8,000 job to his biggest month yet, why he hired an ad agency instead of doing it himself, and the schedule that let him quote four weeks out while staying booked solid.
What you'll learn:
How JT structured his week to balance quoting and fulfillmentWhy he hired help for marketing instead of trying to do it all himselfThe exact day rate math that kept him profitable even on slow weeksWhat it takes to go from one machine and one operator to a full crewHow speed-to-lead and same-day site visits are closing jobs fast
🔥 Services We Use 🔥
We use Jobber to handle our estimates, scheduling, & invoicing
➡️ Get 20% off Jobber here: https://join.getjobber.com/theownerop
📞 Quo: Never miss a lead — Quo answers your calls with AI, summarizes them, and syncs the call summary and transcript straight into your Jobber Requests
➡️ Get 20% off Quo here: http://quo.com/ownrops
💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops
🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=oo
Want to learn more about starting and scaling your own service-based business?
📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletter
Don't forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!
$85K in One Month With Facebook Ads + Land Clearing
2026/08/12
Hayden Fake got his dedicated excavator in mid-June.
By July, Mountain Mulching had generated $85,675 in confirmed revenue.
In this episode, I sit down with Hayden to break down what happened between those two points and the systems he’s putting in place to turn that early momentum into a repeatable business.
We talk about how he launched the company, set up his website and Jobber, started running Facebook ads, built lead follow-up automations, established his crew day rate, and learned to confidently sell high-value forestry mulching and fire mitigation projects.
Hayden also shares what it was like putting himself on camera for local Facebook ads, dealing with the fear of what friends and people in town might think, and realizing that the reward of marketing your business is much bigger than the risk of somebody giving you a hard time.
We also get into:
Pricing jobs when every property is differentWhy Facebook ads work so well for local service businessesGetting over imposter syndrome by doing the workFire mitigation and selective thinningBuilding systems instead of relying on hustleAutomating Facebook leads into JobberWhy following someone a few steps ahead can accelerate your growthChoosing equipment based on ROI instead of the “shiny new object”Building recurring maintenance opportunitiesThe crew-versus-backlog chicken-and-egg problem
Hayden’s goal for August: break the $100K/month mark.
🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops📞 Quo: Never miss a lead — Quo answers your calls with AI, summarizes them, and syncs the call summary and transcript straight into your Jobber Requests➡️ Get 20% off Quo here: http://get.quo.com/ownrops💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops🚀 Get ranked #1 on Google with Stryker SEO: https://stryker-digital.com/?el=ooWant to learn more about starting and scaling your own service-based business?📩 Sign up for the OWNR OPS Newsletter: https://ownrops.com/newsletterDon't forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!
Podcast reviews
Read OWNR OPS Podcast podcast reviews
The TX Days 2026/07/12
Can’t believe this stuff is free
I really appreciate Austin curating a group of people who are willing to put out candid “here’s how I did it” and “here are my lessons learned”. This...
misterlink 2025/04/18
Tactical and Inspiring!
Love this podcast - it inspires me to just get started in business and not wait around to get things perfect first. Lots of great tactical tips too!
Tyler Mumford1 2025/03/22
So much value
The Ownr Ops Podcast is one of the main reasons for me being where I am today. Could not recommend a better show to give you a realistic idea of what ...
Random roofer 2024/12/05
Fantastic
This is a great podcast for small business owners. Detailed and specific methods to grow your business. Highly recommend!
Just0711 2024/08/18
Great practical advice
Show has great practical advice on how to get started and explores a ton of nice industries. We work with a lot of new business and I always rec show ...
Bob 03😜 2024/08/16
SO INSIGHTFUL
I love listening to these podcasts to engage my mind while at work! So much good information coming from years of experience! Thanks for putting these...
Parkerums 2024/03/05
Love the show!
Really love hearing other small business owners stories.
Erik138572948 2024/02/26
Great pod
Came from Twitter, great content for us fledging entreprenuers
Jake from East TN 2023/12/12
Masterful
Austin has mastered the blueprint for service startups and is putting it out there for free. Insane amounts of value for anyone who is willing to list...
KrissBerg 2023/12/11
Great show!
Love this podcast
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