Advertise on podcast: The Evie Dawson Podcast

What if you could make more sales without chasing clients, awkward sales calls, or having to convince women to buy from you? And what if you could have them CONVINCE themselves? If you're a female entrepreneur who hates selling, struggles to convert interested followers into paying clients, or feels uncomfortable with traditional sales tactics, this video is for you ;) I'm breaking down how to ACTUALLY sell to women using feminine sales psychology, so you can attract more buyers, build genuine trust, and make selling feel natural instead of pushy. You'll discover why traditional pain-point marketing can be turning your dream clients away, how to make women genuinely WANT your offers, and the simple sales strategies that help buyers feel confident saying YES — without pressure or manipulation. In this episode, we explore: ✨ Shifting the Focus - Understand that women buy based on emotion and identity validation rather than logic. ✨ Avoiding Pain Points - Stop using traditional "pain-point" marketing, as it triggers defensive reactions in the subconscious nervous system. ✨ Creating Experiences - Develop micro-experiences (like challenges or workshops) to allow potential clients to experience your work without long-term commitment. ✨ Building Trust - Facilitate autonomy by giving buyers the space to make decisions themselves, rather than pressuring them into immediate sales. ✨ Future-Pacing - Instead of focusing on current problems, help clients envision their future identity and desired transformationStop selling in a way that feels forced. Start creating a buying experience where your dream clients WANT to work with you. Subscribe for more on feminine sales psychology, magnetic marketing, and making more sales in a way that feels good! Work with me: Shake That Money Tree [FREE]: 5 days of sales strategies to make more sales from the audience you already have: https://links.heyclients.io/widget/form/iBOSFT5Zr224H1u4uC2v Create content that sells your offers for you, so your dream clients convince themselves to buy: https://eviedawson.com/21-day-content-ad ALL IN MASTERMIND: Master the art of attracting dream clients, creating demand and making sales without chasing or convincing. Everything I teach, in one place, with direct feedback from me: https://eviedawson.com/all-in-mastermind

What if the challenges in your business aren't here to stop you but to show you who you need to become? In this episode, we're diving into resilience, fear, identity, wealth, leadership, and what it really takes to become an unfuckwithable woman in business. So many female entrepreneurs say they want more money, bigger businesses, bigger opportunities, and bigger lives but unconsciously allow fear, past experiences, and self-protection to determine how they show up. In this episode, you'll learn: ✨ How to become resilient and move through fear instead of letting it control you ✨ Why every big vision will test your identity and leadership ✨ How past experiences can keep you operating from fear ✨ Why your relationship with wealth can impact your ability to receive more ✨ How to stop creating separation between yourself and the life you want ✨ Why resilience is built by deciding who you will be in difficult moments ✨ How to turn challenges into breakthrough moments ✨ Why success is an internal game before it's a strategy game ✨ How to stop letting fear control your business decisions ✨ Why high-level mentorship can help you see the gaps you can't see yourself If you're a female entrepreneur, online coach, service provider, or ambitious woman who knows you're capable of more, this episode is a reminder that fear doesn't get to run the show—you do. You don't become unfuckwithable because life stops challenging you. You become unfuckwithable because you rise every single time. Fear doesn't get to run the show. You do. Follow Evie on Instagram: https://www.instagram.com/itseviedawson/ ALL IN Mastermind: https://eviedawson.com/all-in-mastermind

What if that feeling that something bigger is coming isn’t random but a call to your next level? In this episode, we explore intuition, manifestation, identity, discipline, and that inner “tap on the shoulder” telling you it’s time to go bigger. Learn how to stop waiting for permission, proof, or the perfect plan—and start becoming the person who’s ready for what’s next. I’m sharing how I turn that internal calling into real action and meaningful growth. In this episode, we explore: 💸 How to recognize the intuitive call to your next level 💸 Why women often feel the calling but ignore it 💸 How identity work connects to manifestation and external results 💸 Why you need to stop focusing on “how much money will I make?” 💸 The powerful question to ask when you want to expand your life 💸 Why discipline is about your thoughts, energy, happiness, and actions—not just productivity 💸 How fear creates mountains that don’t actually exist 💸 Why faith, self-trust, and courageous action are essential to going bigger 💸 How to become the woman who can hold the vision you’ve been asking for 💸 Why your external manifestations are a byproduct of your internal transformation If you’re a female entrepreneur, online coach, or service provider who can feel that there’s more waiting for you, this episode is your reminder to stop ignoring the tap. When you feel the call, lean in. Go for it. Become her. Follow Evie on Instagram: https://www.instagram.com/itseviedawson/ ALL IN Mastermind: https://eviedawson.com/all-in-mastermind

What if your clients didn't just get results from working with you—but became obsessed with your work, advocated for your brand, and couldn't stop recommending you to other people? In this episode, I'm talking about one of the greatest signs of a powerful personal brand: clients who become your biggest advocates. When you attract the right clients, you don't need to chase referrals, beg for testimonials, or convince people to tell their friends about you. They naturally want to share their experience because they believe so deeply in the transformation you've helped them create. But if you're constantly attracting difficult, ungrateful, low-commitment clients, there may be a deeper business lesson hiding underneath it. Your clients are often a reflection of your positioning, standards, self-worth, and the way you see the value of your own work. In this episode, you'll discover: ✨ Why the best clients become your biggest brand advocates ✨ The psychology behind client referrals and word-of-mouth marketing ✨ Why women sometimes subconsciously gatekeep the coaches and mentors they work with ✨ How attracting the wrong clients can cause you to overdeliver and constantly prove your worth ✨ The connection between self-worth, premium positioning, and client quality ✨ Why you shouldn't have to convince clients to refer you ✨ How to create a personal brand people genuinely want to be associated with ✨ Why your dream clients can become your most powerful sales channel ✨ How to raise your standards and attract clients who respect your work ✨ The difference between transactional clients and truly loyal clients If you're an online coach, service provider, mentor, or female entrepreneur who wants more dream clients, higher-quality buyers, stronger client retention, and a personal brand that people can't stop talking about, this episode is for you. Because the ultimate goal isn't simply to have clients. It's to build a brand that creates such an incredible transformation that your clients become part of the movement. They don't just buy from you, They believe in you and they want everyone they know to experience what you've created. Follow Evie on Instagram: https://www.instagram.com/itseviedawson/ ALL IN Mastermind: https://eviedawson.com/all-in-mastermind

What if you could wake up to Stripe notifications without having to get on a sales call, launch something live, or sell one-to-one? In this episode, we're diving into how to build a business that gives your dream clients the opportunity to buy from you 24/7—and why this can completely transform the way you make money as an online coach or service provider. So many female entrepreneurs are stuck relying on sales calls, live launches, DMs, or one-to-one offers to generate revenue. Because if she can't, you may be leaving the sale—and potentially the client—on the table. In this episode, I break down the psychology behind buying windows, buyer readiness, buying state activation, micro-offers, passive programs, and creating multiple opportunities for your audience to work with you. Inside this episode, you'll learn: ✨ Why your business needs to give people opportunities to buy from you 24/7  ✨ What a buying window is and why timing matters in sales  ✨ Why making potential clients wait can cause them to lose their buying momentum  ✨ How to use micro-offers as an "appetizer" before your premium offer  ✨ Why giving people multiple ways to work with you can increase your revenue  ✨ Why your marketing needs to both magnetize and repel  ✨ Why people buy things that validate the identity of who they want to become  ✨ How identity validation and belief affirmation influence sales  ✨ How to create a sales ecosystem that can generate daily sales  ✨ Why you don't need to pressure people into buying—you need to give them the opportunity to buy If you're an online coach, service provider, consultant, female entrepreneur, or personal brand who wants to stop relying entirely on sales calls and live launches, this episode will show you how to create a more scalable business model with passive offers, micro-offers, and multiple buying opportunities. You don't need everyone to buy your highest-ticket offer, You need to give the right person the right opportunity to buy at the right stage of their buyer journey. Follow Evie on Instagram: https://www.instagram.com/itseviedawson/ ALL IN Mastermind: https://eviedawson.com/all-in-mastermind

Do you ever feel like something bigger is coming, even when you can’t explain what it is? In this episode, I’m sharing what I do when I feel that intuitive pull towards my next level, and why listening to it can completely shift your life and business. We dive into identity work, manifestation, intuition and self-leadership, and why creating your next level isn’t just about chasing more money or success. It’s about becoming the woman capable of creating and holding it. In this episode, we explore: ✨ How to recognise when your intuition is telling you it’s time for your next level ✨ Identity work and becoming the version of yourself who can hold more success ✨ Why manifestation requires action, not just visualisation ✨ How to stop obsessing over money and external results ✨ The role of discipline and self-leadership in personal and business growth ✨ The questions I ask myself when I feel called into a season of expansion ✨ How your subconscious thoughts, behaviours and identity influence your actions ✨ Why fear can create obstacles that aren’t actually there ✨ Taking action on your vision before you know exactly where it will lead If you’re a female entrepreneur, online coach or service provider interested in manifestation, identity work, subconscious rewiring, energetics and business growth, this episode is for the moments when you KNOW you’re capable of more, but you can’t quite see what’s coming next. You don’t need to have the entire plan figured out. Sometimes your next level begins with listening to the call, trusting your intuition and having the discipline to become the woman your vision requires. If you can feel something bigger coming, don’t ignore it. Follow Evie on Instagram: https://www.instagram.com/itseviedawson/ ALL IN Mastermind: https://eviedawson.com/all-in-mastermind Stories that Sell 2.0 https://eviedawson.com/stories-that-sell

What if the thing you’re avoiding right now is the exact thing that will change your business? In this episode, I’m sharing why your biggest breakthroughs, highest income levels, strongest confidence, and fastest business growth are always hiding behind fear. As female entrepreneurs, coaches, and service providers, we often think we need more strategy, more content, or more certifications before we’re ready for our next level. But the truth is that growth doesn’t happen when you feel ready—it happens when you take action despite the fear. I share a behind-the-scenes look at building a SaaS company, navigating identity expansion, attending high-level networking events, and what happened when I stopped allowing fear to make decisions for me. Inside this episode, we talk about: 💸 Why fear is often a sign you’re approaching your next breakthrough 💸 How to overcome self-doubt and stop playing small in business 💸 The mindset shifts required to scale your income and personal brand 💸 Why confidence is built through action, not preparation 💸 How to identify your upper-limit problems and subconscious resistance 💸 The role of courage, vulnerability, and personal growth in business success 💸 Why investing in yourself creates the highest return on investment 💸 How to collapse timelines and accelerate your entrepreneurial growth 💸 The identity work required to become the woman capable of holding bigger success 💸 Why manifestation starts with becoming, not waiting If you’re an online coach, service provider, mentor, or entrepreneur who knows she’s meant for more but keeps finding herself hesitating, overthinking, procrastinating, or waiting until she’s ready, this episode is your reminder that the path forward is through the fear. Remember: where there is fear, power is near. The version of you capable of creating the business, income, impact, and freedom you desire is built every time you choose courage over comfort. Follow Evie on Instagram: https://www.instagram.com/itseviedawson/ ALL IN Mastermind: https://eviedawson.com/all-in-mastermind

What happens when you’re always the woman everyone admires, relies on, and assumes has it all together? In today’s episode, I’m speaking directly to the powerful female entrepreneur who is known for her ambition, discipline, success, and leadership—but secretly feels like nobody is challenging her to grow. One of the biggest dangers of becoming successful is that people stop telling you the truth. They validate your decisions. They agree with your excuses. They stop holding you to a higher standard. And over time, your growth slows—not because you lack strategy, but because you’ve outgrown the rooms you’re sitting in. In this episode, I share a powerful coaching conversation with a high-level entrepreneur and unpack the hidden relationship between leadership, embodiment, personal power, sales psychology, and business growth. Inside this episode, you'll learn: 💸 Why high-achieving women often become trapped by their own success 💸 The leadership blind spots that silently limit your next level 💸 How your energy and belief system impact sales and client attraction 💸 Why clients buy conviction, not just strategy 💸 The role of embodiment in premium positioning and personal branding 💸 How to identify hidden gaps between what you teach and what you believe 💸 Why the best mentors challenge you instead of validating you 💸 The connection between self-leadership and business growth 💸 How frequency, identity, and belief shape your results 💸 What it really takes to create a quantum leap in business If you’re an online coach, service provider, mentor, consultant, or entrepreneur who feels like you’ve become the strongest woman in every room, this episode will challenge you to raise your standards, strengthen your leadership, and expand into your next level. Because growth doesn’t come from being praised, growth comes from being mirrored. the right mentor won’t simply tell you you’re capable of more. they’ll show you exactly where you’re holding yourself back. Follow Evie on Instagram: https://www.instagram.com/itseviedawson/ ALL IN Mastermind: https://eviedawson.com/all-in-mastermind For Fresh Eyes Only (Trial Reels Strategy): https://eviedawson.com/for-fresh-eyes-only

What if the reason your content isn’t generating clients has nothing to do with your follower count, engagement, or views? In this episode of, we’re talking about the difference between creating content that gets attention and creating content that actually sells. If you’re an online coach, service provider, or female entrepreneur who is posting consistently but struggling to turn followers into paying clients, this episode will show you how to stop creating content for vanity metrics and start creating content around buyer psychology, identity, positioning, and conversion. I’m breaking down exactly how to create a social media content strategy that attracts your dream clients, builds buyer belief, and intentionally leads people towards your offers—without needing to go viral or grow a massive audience. Inside this episode, you’ll learn: ✨ Why going viral won’t necessarily make you more sales ✨ How to create content that speaks directly to your dream client’s identity ✨ Why you need to repel the wrong audience to attract the right one ✨ How identity labeling creates stronger buying connection ✨ How to reverse engineer your offers into your content ✨ Why giving away too much free information can hurt conversions ✨ How to build a small, highly aligned audience that actually buys I also share the exact reason I intentionally don’t optimise my content purely for virality, despite understanding the psychology and strategy behind going viral. Because if your goal is to use social media to sell your coaching, services, or offers, your goal isn't simply to get more eyes on your content. Your goal is to get the right eyes on it. If you're ready to stop chasing followers and start building an audience of high-quality dream clients who actually want to buy from you, this episode is for you. Follow Evie on Instagram: https://www.instagram.com/itseviedawson/ ALL IN Mastermind: https://eviedawson.com/all-in-mastermind For Fresh Eyes Only (Trial Reels Strategy): https://eviedawson.com/for-fresh-eyes-only

What if your next breakthrough wasn’t waiting for motivation… but for a decision? In today’s episode, I’m sharing one of the most powerful lessons I’ve learned about success, manifestation, personal power, and business growth: your state is a choice. Too many female entrepreneurs are waiting to feel inspired before they take action. They’re waiting to feel confident before they post content. They’re waiting to feel motivated before they sell, launch, create, or show up fully in their business. But the women who build extraordinary businesses don’t wait for the perfect feeling. They learn how to create it. Inside this episode, we’re diving into the psychology of state shifts, identity work, subconscious conditioning, and the practical tools you can use to change your energy, increase your productivity, and step back into your power immediately. Inside this episode, you'll learn: ✨ How to shift your energy and mindset in minutes  ✨ Why motivation is overrated and identity is everything  ✨ The connection between feminine energy, personal power, and action  ✨ How successful entrepreneurs create momentum when they don’t feel like it  ✨ The NLP technique of anchoring and how to use it in your business  ✨ Why your current state influences your content, sales, and leadership  ✨ How to stop waiting for inspiration and start creating it  ✨ The Be-Do-Have framework for manifestation and business growth  ✨ How to become the version of yourself capable of holding bigger success  ✨ Practical tools for overcoming procrastination, self-doubt, and low energy If you’re an online coach, service provider, entrepreneur, or personal brand who feels stuck, uninspired, overwhelmed, or disconnected from your vision, this episode will help you reconnect with your purpose and create momentum fast. Remember: your energy is not something that happens to you. it’s something you create. The moment you decide to become the woman you’re meant to be, everything begins to change. Follow Evie on Instagram: https://www.instagram.com/itseviedawson/ ALL IN Mastermind: https://eviedawson.com/all-in-mastermind For Fresh Eyes Only (Trial Reels Strategy): https://eviedawson.com/for-fresh-eyes-only

Why are some entrepreneurs creating content that effortlessly attracts dream clients, while others are posting every day and still struggling to make sales? In this episode, I’m breaking down the biggest breakthroughs from my Pre-Sold Content Workshop and revealing why most content strategies fail before you even hit publish. The truth is that content that converts isn’t just about hooks, trends, or posting consistently. It’s about understanding buyer psychology, dissolving objections, strengthening your messaging, and uncovering the hidden beliefs that are leaking into your content without you realizing it. If you’ve ever felt like you’re creating valuable content but it’s not translating into clients, sales, or consistent inquiries, this episode will completely change the way you approach your content strategy. Inside this episode, you'll learn: ✨ Why your offers should be driving your content strategy  ✨ The biggest mistake online coaches make when creating content  ✨ How to create pre-sold content that collapses buying timelines  ✨ Why educational content alone doesn’t create sales  ✨ The subconscious beliefs that secretly repel potential clients  ✨ How your identity impacts your content performance  ✨ The connection between self-trust, messaging, and conversions  ✨ Why “strategy in shaky hands will never land”  ✨ How to position yourself as the obvious choice in your industry  ✨ The exact shifts that make content convert into premium clients This episode is for female entrepreneurs, coaches, service providers, and personal brands who want to stop posting random content and start creating strategic content that builds trust, creates demand, and turns followers into buyers. Remember: your content doesn’t need more value. It needs more conviction, clearer positioning, and stronger leadership. When you strengthen the woman behind the content, the content starts working. Follow Evie on Instagram: https://www.instagram.com/itseviedawson/ ALL IN Mastermind: https://eviedawson.com/all-in-mastermind For Fresh Eyes Only (Trial Reels Strategy): https://eviedawson.com/for-fresh-eyes-only

What if your biggest sales problem isn't your strategy... but your subconscious beliefs? In this episode, I'm breaking down why 95% of selling is belief transference and why no amount of sales scripts, objection handling, pricing strategies, or marketing tactics will outperform the beliefs you hold about selling. If selling feels uncomfortable, pushy, manipulative, or exhausting, there's a good chance you're not struggling with sales—you’re struggling with the subconscious programming behind it. I share the mindset shifts that completely transformed my relationship with selling, allowing me to move from avoiding sales altogether to genuinely loving the sales process and seeing it as one of the greatest acts of service I can offer my clients. Inside this episode, you'll learn: ✨ Why your subconscious beliefs are silently sabotaging your sales ✨ How to identify the hidden stories keeping you stuck around money and selling ✨ Why traditional sales tactics often feel deeply misaligned ✨ The psychology behind belief transference and client buying decisions ✨ How to reprogram limiting beliefs around sales and self-worth ✨ The difference between masculine selling and feminine sales ✨ Why people buy transformation—not just information ✨ How to create content and conversations that naturally attract premium clients ✨ NLP techniques to shift your sales identity and build confidence ✨ Why becoming the woman who loves selling changes everything in your business If you're an online coach, service provider, consultant, or female entrepreneur who knows your offers change lives but still finds yourself avoiding sales, undercharging, or feeling uncomfortable talking about your work, this episode will completely change how you think about selling. Because selling isn't manipulation. Selling is belief. And when you genuinely believe in the transformation you create, your dream clients will feel it before you ever ask them to buy. Follow Evie on Instagram: https://www.instagram.com/itseviedawson/ ALL IN Mastermind: https://eviedawson.com/all-in-mastermind For Fresh Eyes Only (Trial Reels Strategy): https://eviedawson.com/for-fresh-eyes-only

In today’s episode, I’m sharing a powerful truth that most business coaches never talk about: your business can only grow to the level of the person behind it. If you’ve been struggling with confidence, conviction, consistency, sales, visibility, or scaling your business, the answer may not be another strategy. It may be the hidden energy leaks, identity gaps, and personal habits that are quietly limiting your growth. I dive into the concept of embodiment, personal power, and self-leadership, and explain why the way you show up behind closed doors directly impacts your results as an entrepreneur. Inside this episode, you'll learn: ✨ How to build unshakable confidence and conviction in your business  ✨ The connection between personal growth and business success  ✨ Why difficult conversations create self-trust and stronger leadership  ✨ The hidden energy leaks that may be blocking your next level  ✨ How identity work and subconscious beliefs impact your income  ✨ Why manifestation starts with who you become, not what you want  ✨ The “Be, Do, Have” framework for creating sustainable success  ✨ How high-performing female entrepreneurs develop resilience and personal power If you’re an online coach, service provider, mentor, or entrepreneur who wants to scale your personal brand, attract premium clients, increase your income, and become the woman capable of holding bigger success, this episode is for you. Remember: your results are always a reflection of your identity. The moment you stop focusing on what you need to do and start focusing on who you need to become, everything changes. Follow Evie on Instagram: https://www.instagram.com/itseviedawson/ ALL IN Mastermind: https://eviedawson.com/all-in-mastermind For Fresh Eyes Only (Trial Reels Strategy): https://eviedawson.com/for-fresh-eyes-only

If you're constantly overthinking, procrastinating, second-guessing yourself, or taking weeks to make decisions in your business, this episode is for you. In this episode, I'm breaking down the real reason some female entrepreneurs scale quickly while others stay stuck in cycles of hesitation, self-doubt, and slow growth. The truth? Moving faster in business isn't about finding a better strategy. It's about becoming the woman who trusts herself enough to make powerful decisions. Inside this episode, you'll learn: ✨ How to stop overthinking and start making confident business decisions ✨ Why your environment determines your speed of growth ✨ The subconscious reason you stay stuck around slow-moving people ✨ How proximity can accelerate your business success ✨ The identity shift required to become a high-level CEO ✨ Why success is a mindset game, not just a strategy game ✨ How to align your actions with your future self If you're ready to scale your coaching business, build a powerful personal brand, create more income, and become the woman capable of holding bigger results, this episode will give you the mindset shift you need. If you loved this episode, please leave a review and share it with a fellow female entrepreneur. Follow Evie on Instagram: https://www.instagram.com/itseviedawson/ ALL IN Mastermind: https://eviedawson.com/all-in-mastermind For Fresh Eyes Only (Trial Reels Strategy): https://eviedawson.com/for-fresh-eyes-only

What happens when you stop building a business just for income… and start building one that funds your mission, your impact, and your deeper purpose? In this episode, I’m joined by brand strategist and designer Naba Yasir for a powerful conversation on identity, leadership, and what it really takes to build a magnetic, mission-led brand in today’s noisy, AI-saturated world. We go deep into how she collapsed timelines, stepped into self-leadership, and built a brand rooted in truth, trust, and thought leadership. Inside this episode, we talk about:  💸 The mindset shifts that helped her collapse timelines and completely transform her business in 12 months  💸 Why “business is activism” and how building wealth can create global impact  💸 The power of personal branding, thought leadership, and showing up fully as yourself  💸 Overcoming self-doubt, shame, perfectionism, and the fear of being seen  💸 The difference between needing validation vs trusting your own power  💸 How proximity, mentorship, and self-responsibility can completely change your trajectory  💸 The behind-the-scenes realities of growth, leadership, and building a mission-led movement This episode is for the woman who knows she’s meant for more — more impact, more alignment, more freedom, more purpose — and is ready to stop playing small. Connect with Naba Yasir Instagram: @naba.yas If you’ve ever felt like you had to separate your mission from your business, this conversation will completely change the way you see success, sales, wealth, and leadership. Follow Evie on Instagram: https://www.instagram.com/itseviedawson/ ALL IN Mastermind: https://eviedawson.com/all-in-mastermind For Fresh Eyes Only (Trial Reels Strategy): https://eviedawson.com/for-fresh-eyes-only