
Advertise on podcast: The VineDown with Emily Smith
Rating
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This podcast has
77 episodes
Language
EnglishPublisher
CollegeVineExplicit
No
Date created
2023/12/14
Latest episode
2026/10/27
Average duration
41 min.
Release period
15 days
Description
Join Emily Smith on The Weekly VineDown, a weekly video podcast dedicated to professionals in the higher education sector. In this series, Emily engages in candid discussions with leaders and influencers in higher ed, delving into the latest trends, challenges, and innovations shaping the academic landscape. She also occasionally offers insights and strategies for professional development, making it an essential listen for anyone working in higher education. Tune in to stay informed, inspired, and human!
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Check latest episodes from The VineDown with Emily Smith podcast
How to Build Access Students Can Actually Afford | Matt McGann, Amherst
2026/10/27
In this episode of The VineDown, Emily Smith sits down with Matt McGann, VP and Dean of Admission and Financial Aid at Amherst College. He's one of the relatively few leaders at a highly selective college who runs admission and aid at the same time, and his reason is simple: you can't have access without affordability.
Matt was the first in his family to go to college, and a missed MIT campus tour, because he and his dad couldn't find parking, almost bounced him out of the pool. That story shapes how he thinks about the small frictions and small costs that knock students out. At Amherst, textbooks are now built into tuition and financial aid, and a pandemic-era light bulb turned one-time startup and senior grants into access grants for all four years.
Emily also asks him the question every less-resourced school is asking: what are the rest of us supposed to do? They get into who owns student success at Amherst, the internship program named for alum Charles Hamilton Houston that makes sure every internship is paid, and why today's board games are better than the ones we grew up with.
In this episode of The VineDown with Emily Smith:
- How a missed campus tour almost bounced a first-gen student out of MIT's pool
- Why students who visit on a rainy day are less likely to apply
- What changes when one leader runs both admission and financial aid
- Why Amherst built textbooks into tuition and aid
- How one-time grants became access grants for all four years
- What schools without a $4 billion endowment can do
- How Amherst structures student success, from first-year housing to a class dean for nontraditional students
- The Charles Hamilton Houston Internship Program and funding unpaid internships
Subscribe to The VineDown for weekly conversations at the intersection of enrollment management, student success, and the future of higher education.
Timestamps:
00:00 Intro
01:23 Welcome Matt McGann
01:57 Missing the MIT tour
04:56 Lottery ticket odds
06:08 It's someone else's first rodeo
07:56 Running admission and aid at the same time
11:03 Textbooks built into tuition
12:01 From startup grants to access grants
13:43 What about schools without a $4B endowment?
16:02 Pell, philanthropy, and the lazy river
18:45 Who owns student success
20:22 Putting first-years at the center of campus
22:21 MIT's shared courses and Amherst's open curriculum
28:26 Making every internship a paid one
31:48 The hot dog, the juice bottle, and the boot
33:05 Why today's board games are better
How Auburn Tripled Applications Without Hiring | Joffery Gaymon VP Of Enrollment @ Auburn
2026/10/14
In this episode of The VineDown, Emily Smith sits down with Dr. Joffery Gaymon, Vice President of Enrollment Management at Auburn University. In his seven years there, Auburn has grown from about 20,000 applications to 60,000. The admissions team handling them is down one person.
Joffery's explanation comes down to pace. Auburn is a 35,000-person R1 that runs on relationships, and he says understanding that culture comes first, because culture will eat strategy every day. He moves change at half-marathon speed, brings people along before asking them to move, and brings in AI where the only possible outcome is that someone gets helped. That's how Aubrey was born: a campus visit agent that helps families park, find their way, and show up on time, and once greeted a class-of-'97 dad with "War Eagle."
Joffery and Emily also get into the AI audit he ran on his own team's meeting calendars, the 70-touchpoint student journey map a faculty member compared to the Oregon Trail, and why, in a zero-click world where students ask AI about a college's vibe, he'd prefer a student not learn about Auburn on Reddit.
In this episode of The VineDown with Emily Smith:
- How Auburn tripled applications while its admissions staff shrank
- Why culture eats strategy at a 35,000-person R1
- Why going slow lets you go fast when you're leading change
- Aubrey, the low-stakes AI project other enrollment leaders keep emailing him about
- The AI meeting audit that exposed his division's blind spots
- What a 70-touchpoint journey map revealed about the pre-enrollment experience
- What a "zero-click environment" means for your website, your FAQs, and Reddit
- How Auburn students keep the institution honest
- His advice for admissions counselors who feel like they're in quicksand
Subscribe to The VineDown for weekly conversations at the intersection of enrollment management, student success, and the future of higher education.
Timestamps:
00:00 Intro
01:10 Welcome Dr. Joffery Gaymon
01:46 Aubrey, Auburn's campus visit agent
04:37 The War Eagle dad
05:35 The "lamest" demo that got the most follow-up
07:05 Tap a toe instead of jumping in
08:24 The benefits agent that changed a campus's mind on AI
10:50 Making change tolerable
12:01 Change doesn't always mean speed
13:36 Inside Auburn's relational culture
15:25 The AI audit of his team's meetings
19:21 Students at the governance table
20:14 Southern culture and blessing the food
22:56 The Auburn family
24:52 The 70-touchpoint journey map
27:59 Staying hungry after meteoric growth
30:46 Advice for an overwhelmed admissions counselor
34:20 The zero-click environment
36:13 Learning a college's vibe on Reddit
→ Georgia Tech Cut the Essay Nobody Was Using | Mary Tipton Woolley
2026/09/29
Georgia Tech spent years adding to its application. It took one hallway conversation to subtract from it.
Mary Tipton Woolley is executive director for undergraduate admission at Georgia Tech, where the applicant pool has climbed close to 400% across her 17 years. This year her office dropped the "why this major, why Georgia Tech" supplemental essay. The reason it went is the interesting part: the students who wrote the best answers turned out to be the most likely to switch majors before they ever set foot on campus.
She sits down with Emily Smith to walk through how that decision actually got made, who she expected to fight her on it, and what else in the process deserves the same scrutiny. She also says the thing most enrollment leaders keep to themselves, which is that admission decisions aren't fair, and pretending otherwise doesn't help the families going through it.
In this episode:
- The hallway conversation that ended the supplemental essay, and the data that confirmed it
- The time they made the long essay optional, and why they had to put it back
- What she'd cut next, including why she doesn't love recommendation letters
- Why interviews don't work at 70,000 applications, and where they might
- The sameness problem, and what actually makes an application stand out
- Miss Robin, 500,000 documents, and what change management really looks like
- What she tells her own 14-year-old about a process she runs for a living
New episodes of The Vine Down. Watch on YouTube, listen wherever you get your podcasts.
Timestamps:
00:00 Intro
01:27 Meet Mary Tipton Woolley
02:04 The swim meet that started all of this
04:48 Nobody actually feels grown up
05:55 Raising resilient kids inside a process that punishes it
09:07 The sameness problem
09:47 Why the meaning making matters more than the activity
10:47 Dropping the supplemental essay
11:34 Who was in the room, and who pushed back
12:10 Door handle conversations
13:35 Do we even use this?
15:28 Noise wearing a signal costume
15:44 Why “why this major” is the harder question
17:13 Early indicators since the change
19:19 What else deserves the same scrutiny
20:29 Why interviews don't work at 70,000 applications
23:18 Making the long essay optional, and everyone did it anyway
23:55 Future-proofing the office
29:02 Miss Robin and 500,000 documents
32:21 Growth mindset, modeled from the inside
36:20 Admission decisions aren't fair
38:11 Saying that isn't the same as not caring
How This Tech Journalist Would Actually Use AI on a College Campus | Casey Newton @ Platformer
2026/09/15
Casey Newton spends his week talking to the people building AI, and he brought a room full of higher education leaders an uncomfortable message. Inside those companies, student safety and mental health are treated as unfortunate edge cases, staffed so the CEO never has to think about them. What counts as high stakes is revenue and user growth. His conclusion, delivered live at The Vineyard: nobody is coming to protect your students, so you had better do it yourself.
Newton founded Platformer and co-hosts Hard Fork. He has covered tech since 2010, which gives him a useful yardstick. Most of the transformations he has written about took three to five years to unfold. Most of what he told this audience only became possible last November. He also crammed on higher education the night before, and it shows in the specificity: financial aid agents, per-seat contracts, orientation-era chatbots, and what to do when a student in crisis types into a box at ten at night.
Highlights:
- The productivity paradox: executives report the most productive weekend of their lives while their staff report being tired of hearing about it
- Why AI-ing all the things fails, and the one financial aid workflow he would start with instead
- Per-seat pricing is moving to outcome-based pricing, and what that gives you in your next renewal
- The Salesforce question every Silicon Valley CEO wakes up asking
- Headless systems: what changes when nobody needs to learn your interface anymore
- His homework assignment, which is to build a personal website you never publish
- Why he assumes incoming students have been using AI companions for years already
- What he wants to happen the second a student in crisis reaches an agent instead of a person
- Governance as the best argument against building your own tools, and the shelf life on that answer
- Automating a task versus automating a job, and what employment numbers show so far
- Two opposite hiring stories: the founder with no room for juniors, and the CEO who added fourteen new job categories
- Why he thinks reading matters more now, not less
- The data trade he would happily make, and the line he draws at Palantir
Subscribe to The VineDown for candid conversations on enrollment, retention, and student success. Watch on YouTube, or follow on Spotify and Apple Podcasts. Read Casey Newton at Platformer and listen to Hard Fork.
Timestamps:
00:00 Intro
00:27 Meet Casey Newton
01:49 The AI productivity paradox
04:02 Everyone forgot requirements gathering
05:35 The SaaS squeeze and what to build yourself
06:35 From per-seat to outcome-based pricing
07:29 What to bring to your next renewal
08:36 The Salesforce question
10:10 Headless systems and the fading UI
11:44 Build a personal website you never publish
12:50 Students already live with AI companions
15:30 When a student in crisis reaches an agent
17:05 What counts as high stakes to a company
19:06 Why every AI company is selling into higher ed
21:02 The privacy law we do not have
24:20 The trade he would make, and the line he would not
27:50 Automating a task versus automating a job
30:23 No room for juniors, and fourteen new job categories
34:53 What AI literacy should actually mean
42:03 The undertow: people hate AI
Why Retention Is Nobody's Job Until It's Somebody's Job | David B. Johnson @ Indiana University
2026/09/01
By next summer, colleges have to prove it. Under the Department of Education's earnings accountability rule, undergraduate programs must show their graduates out-earn a typical high school diploma holder, or risk losing access to federal financial aid. David B. Johnson has done the math on which cohorts get caught first, and he is treating a compliance deadline as the forcing function his field needed.
Johnson is Vice Chancellor for Enrollment Management at Indiana University Bloomington, where he enrolled 10,127 freshmen last year. He led IU to become the first Big Ten institution to go test optional, then watched COVID erase the headline when everyone else followed. Six years of data later he can tell you exactly what happened to those students. He also runs a program that brings eighth graders to campus overnight, an idea his own admissions team came up with.
Highlights:
- Why he refuses the rabbit hole of despair, and what he does with a problem overnight instead
- The three-part reframe he brought back from a summer of conferences: storytelling, ninety-second self-shot video, and outcomes over experiences
- The three questions he wants every recent alum to answer on camera
- What the new earnings rule means for programs that fall below the line, and which cohort is first
- IU Bound: eighth graders on campus overnight, funded by ATI, Bloomberg Philanthropies, and Balfour
- What six years of test optional data actually shows about retention and graduation
- Where he lands on the faculty-versus-access fight over academic preparedness
- Why retention analytics moved into enrollment management while first-year experience moved out
- Orientation shoppers: 20% at the pandemic peak, 13% this cycle
- The hard feedback at Alabama that changed his trajectory, and what his boss actually said
Subscribe to The VineDown for candid conversations on enrollment, retention, and student success. Watch on YouTube, or follow on Spotify and Apple Podcasts. Connect with David B. Johnson on LinkedIn.
Timestamps:
00:00 Intro
01:40 Welcome to The VineDown
02:15 What wakes him up instead of what keeps him up
06:01 The belief that higher education changes lives
07:41 The three-part reframe from a summer of conferences
08:26 Ninety seconds, filmed by the student
08:52 Outcomes over experiences, and the three questions
12:32 The earnings accountability rule and what it demands
13:35 Which cohort gets caught first
14:55 Whether career services belongs in enrollment
17:03 IU Bound, and getting in front of eighth graders
18:13 Middle schoolers on campus overnight
20:26 Whether admissions staff resent working with eighth graders
23:00 The faculty versus access fight over preparedness
26:15 Six years of test optional data
29:41 Where technology stops and human eyes take over
30:56 What belongs in the enrollment org chart
32:44 Retention is nobody's job until it's somebody's job
33:55 Orientation shoppers, 20% to 13%
37:45 The hard feedback at Alabama that changed his trajectory
Why This Harvard Professor Says Admissions Is Selecting for the Wrong Student | Jonathan Teubner @ Harvard
2026/08/18
Emily has spent years on this show saying out loud that faculty are the blockers: slow, allergic to innovation, standing in the way of anything operational. This week the other side sent a representative.
Jonathan Teubner has taught and researched on three continents (Virginia, Melbourne, fellowships in Paris and Berlin, now Harvard) and has never once sat in an admissions office. He's also co-founder and CEO of FilterLabs.AI, which means he has hired the graduates this system produces and spends his working life finding real signal underneath official narratives. He opens by calling himself an emissary from the enemy. Then he makes an argument Emily didn't see coming: the hostility she keeps running into is downstream of a recruiting war faculty never agreed to fight.
What follows is the conversation the two halves of a university almost never have out loud.
In this episode:
- Why faculty describe themselves as "pure victims" of undergraduate admissions, and the escapism hiding inside that claim
- What Jonathan sees in a Harvard classroom that no application file shows: students who optimized their way in and can't say what they love
- His "outlandish prophecy" about which institutions are still standing in 20 years, and which ones accelerate their own extinction
- Why the best hires at his AI company were history and art majors, not the people who majored in the skill
- What every other country never built, and why "3% from the state" made him question the word public
- The thought experiment he'd hand every enrollment leader: what if you only found 500 students this year?
- His magic wand answer, from a man who sells technology for a living: take the devices out
Subscribe to The VineDown for conversations that actually go there on enrollment, admissions, and where higher ed is heading.
New episodes on YouTube, Spotify, and Apple Podcasts.
More from Jonathan at filterlabs.ai.
How to Redesign a University Around the Students It Was Never Built For | Brian Reed @ University of Montana
2026/08/05
Most students who leave college don't fail out. They get worn down, routed through ten offices, chasing five signatures, navigating a financial aid maze a parent once called "harder than getting a bank loan." Brian Reed's uncomfortable claim: that friction isn't an accident. It's designed.
Reed is Associate Vice President for Student Success at the University of Montana and a first-generation kid from an east Kentucky coal-mining town who arrived at college terrified he'd flunk out, told only to "don't quit." 20 years later he argues that grit was never supposed to be the plan. Institutions should be built so students don't need it. In this conversation with Emily, he makes the case for treating students like the consumers they are, disaggregating data until the failures are undeniable, and redesigning higher ed around the students it was never meant to serve.
Highlights:
- How Montana saved half a million dollars by redesigning one work-study form
- Why Brian tells his team to "stop being gatherers" and become hunters
- The "four flavors of Deb" framework for getting staff to change how they work
- Why he calls the career fair (and the campus tour) dead
- How he makes career readiness "inescapable" across gen-ed courses
- The "design for the margins" method he borrows from human-centered design
- What he'd tear down first with $10 million (and why he insists he doesn't need it)
Subscribe to The VineDown for candid conversations on enrollment, retention, and student success. Watch on YouTube, or follow on Spotify and Apple Podcasts. Connect with Brian Reed on LinkedIn.
How to Make Enrollment Management Cool Again | Reggie Hill @ UMSL
2026/07/21
Higher ed has never been this scared. Fewer students, political pressure, budgets under a microscope, and Reggie Hill thinks it's the most exciting moment of his career.
For the first-ever live episode of The VineDown, Emily Smith brings back her favorite repeat guest in front of a room full of enrollment professionals. Reggie is Vice Chancellor for Strategic Enrollment Management at the University of Missouri–St. Louis, and he's spent three years breaking a regional public "down to the studs": cutting vendor contracts that don't grow enrollment, rebuilding the playbook from scratch, and using an AI agent with live access to his CRM data to compress a week of analysis into ten minutes.
This one is candid, occasionally profane, and packed with the kind of things enrollment leaders usually only say off the record.
In this episode:
- Why the "scariest chapter" in enrollment management is forcing the reinvention higher ed has dodged for 15 years
- The $10 million question: the college Reggie would build, with the largest makerspace in the country and zero tenured faculty
- How Apple, NASA, and Disney helped design a major at Florida Poly, with a promise to hire the students
- The $100,000 vendor test: "If it hasn't grown the institution, it's gone"
- Reggie's 5AM data ritual and why he manages his outbox, not his inbox
- How AI agents cut turnover by giving admissions staff back the human connection
- The 30-year-old "one-stop shop" promise AI might finally deliver
Subscribe to The VineDown for more uncensored conversations from inside higher ed. Listen on YouTube, Spotify, and Apple Podcasts.
Learn more at collegevine.com
The Enrollment VP Who Made "No" Her Best Strategy with Rachel Beech @ Miami University
2026/06/30
Most enrollment leaders own the front door. Rachel Beech owns the whole house (admissions, financial aid, the registrar, the career center, student success) "from first postcard to first job offer." From that rare full-funnel seat, she argues something the industry rarely says out loud: the best thing an enrollment team can do is get comfortable saying no.
Rachel is the VP of Enrollment Management & Student Success at Miami University, and she's led enrollment across wildly different institutions, from a first-gen Hispanic-Serving Institution to one of the most selective publics in Ohio. In this conversation with Emily Smith, she makes the case that authentic counseling is what keeps a pipeline healthy, and that the families who choose somewhere else still send thank-you notes for exactly that reason.
Highlights from the conversation:
- Why Rachel coaches some students toward other schools and how that protects Miami's brand
- The "yeses firm, noes squishy" rule and how it changes who you hire and trust
- The icky family conversation about money and odds that nobody wants to start
- How admissions got gamified, and what the 90s did better
- What changes when one leader owns admission all the way through job placement
- How a "yes culture" (down to the registrar) built one of Ohio's best four-year grad rates
- Why AI is quietly cutting enrollment teams out of the process
New episodes of The VineDown drop regularly. Subscribe on YouTube and follow on Spotify and Apple Podcasts so you never miss one.
How to Expand the Definition of Student Success with the Admissions Leader @ UT Austin
2026/06/16
Everyone in higher ed agrees the ground is shifting. The disagreement is about what to do while it's moving. Dr. Ramon Blakley, who leads admissions at one of the most-watched public institutions in the country, has a deceptively simple answer: stay in your lane, keep moving, and check on your people before they break.
As Assistant Vice Provost for Admissions at UT Austin, Blakley sits behind what he calls a loud institutional megaphone: decisions made in his office ripple across Texas and nationwide. In this conversation with host Emily Smith, he trades the inspiration-poster version of leadership for the specific practices that keep a public admissions office functional when everything around it isn't. He says the quiet part out loud about the May 1st "finish line," makes the case for why college isn't the right path for every student, and explains the difference between being data-driven and data-informed.
It's a credible, grounded look at leading under pressure… useful whether you run a team, advise students, or are a family trying to understand how admissions decisions actually get made.
In this episode:
- Why "mission drift is real" and the one rule Blakley uses to avoid it
- The May 1st truth most colleges won't admit to families
- How he spots burnout on his team long before someone says "I'm done"
- The hidden, exhausting job every manager does and never names
- Why he insists leaders are built, not born and where they're actually made
- Data-driven vs. data-informed, and why the difference matters for students
- His case that college isn't the only valid pathway from someone who sells four years of it
If conversations like this help you make sense of college and leadership, follow The VineDown so you don't miss the next one. Watch on YouTube or listen on Spotify and Apple Podcasts.
How Brutal Honesty Built Five Straight Years of Enrollment Records | Jenny Sawyer @ Louisville
2026/06/02
Jenny Sawyer has been telling families no for over a decade. She'll open ChatGPT mid-call, run the math in real time, and tell a student their second-choice school is a better financial decision than the one she runs admissions for. Then she'll wish them well.
She's the Associate Provost and Executive Director of Admissions at the University of Louisville, a public university in a poor state that has just posted five consecutive years of enrollment records, including a class of 3,373 students that broke the all-time record the year it was set. Jenny built that record by starting her career in student affairs, not recruitment, and never fully leaving. In her view, retention work starts the moment you pick up the phone.
In this episode:
- How Jenny's background in student affairs rewired the way she thinks about recruitment and why she tells her staff to think of themselves as enrollment counselors, not admissions counselors
- The live call where she opened ChatGPT, ran the numbers, and talked a student out of taking $25,000 in freshman-year loans at her own school
- Why she thinks media coverage of student debt is actively scaring away the students who would actually benefit from smart borrowing
- What the "missing middle" looks like (families who don't qualify for Pell but still can't cover the gap) and what UofL is doing about it
- How UofL grew transfer enrollment 22% by getting ahead of the credit evaluation problem with AI
- Her honest read on what the demographic cliff means for schools that won't adapt and why she thinks it's the most exciting time in higher ed to be paying attentionSubscribe to The VineDown on YouTube, Spotify, and Apple Podcasts. Follow Emily Smith on LinkedIn for more conversations at the intersection of higher ed and what's actually working.
How UCLA's Head of Admissions Processes 170,000 Applications a Year | Gary Clark
2026/05/28
Gary Clark has 175,000 applications landing on his desk every year as Associate Vice Chancellor for Enrollment Management at UCLA. He's also one of the loudest voices in higher ed arguing that selectivity is not a proxy for quality.
In this episode of The VineDown, Emily sits down with Gary to pull apart the pressure cooker that college admissions has become, why the system is producing "college farmers" instead of curious humans, and what he'd actually tell his own kid about where to go to school.
What you'll take away:
- Why the head of UCLA admissions thinks prestige is overrated, and why he's one of the few people with the standing to say it out loud
- What a "college farmer" is, why admissions offices can spot them immediately, and what Gary would tell students and parents who are building a resume instead of a life
- How UCLA actually reads 175,000 applications
- The strongest case for community college you'll hear from anyone inside a flagship university, including why 93% of UCLA's transfer students came through that path
- What Gary tells incoming students about surviving their first year at a place the size of UCLA and why feeling lost doesn't mean you don't belong
- The hard truth Gary is sitting with about the next generation of enrollment leaders, and what he hopes they hear from people like him
- Where AI fits (and doesn't fit) in the future of admissions and the parts of the process Gary says will stay human
Subscribe to The VineDown for weekly conversations at the intersection of higher education, enrollment strategy, and the humans navigating both. New episodes every week.
The Transcript Is Broken: Kevin Mathes on Why Admissions Is Running on Outdated Infrastructure
2026/05/05
Kevin Mathes is the Vice President of Enrollment Management and Dean of Admissions at Bucknell University. It’s a full circle moment as Bucknell is his alma mater, where he started as a first-year tour guide before spending nearly two decades working his way back to lead the whole operation. Under his leadership, Bucknell has achieved five consecutive years of record enrollment, including the largest incoming class in university history (1,040 students). He had the dream and made it come true.
But what Kevin is fired up about right now is the plumbing underneath the admissions process that nobody talks about.
In this episode, Emily and Kevin dig into the most overlooked infrastructure problem in college admissions: the high school transcript. No two transcripts look alike. No two schools format courses the same way. No two readers process one identically. And AI, while promising, has yet to fully solve the standardization and mapping challenge at the heart of it all. Kevin shares his vision for a centralized repository of high school data.
They also get into:
→ The real cost of human inconsistency in transcript review and why two readers can come to completely different conclusions on the same document
→ Kevin's hands-on experience testing AI transcript processing tools, and his candid take on where the technology is genuinely useful
→ Why financial aid and admissions need to be treated as one integrated process, not two separate conversations
→ Bucknell's test-optional policy, now extended through 2027, and the unexpected data showing non-submitters engaging at higher rates in academic and residential life
→ What it really felt like to return as Dean to a place where half the staff knew you as a student worker
And Emily tells the most chaotic story of her college career, which involves a perfect AP score, a dark lecture hall, a runaway slide projector, and a professor who eventually apologized.
New episodes of The VineDown drop every other week. Subscribe on Spotify, Apple Podcasts, and YouTube.
From Basketball Coach to NACAC President: Todd Rinehart on Recruiting With Your Soul Intact
2026/04/21
Todd Rinehart arrived at the University of Denver in 1997 as an assistant men's basketball coach. When the coaching staff was fired in 2001, he made a pivot that changed everything: he stayed, moved into admissions, and discovered that recruiting athletes had quietly trained him for a career in recruiting students.
Twenty-nine years later, he's the Vice Chancellor for Enrollment at DU, where he's helped grow the applicant pool from 5,000 to over 22,000, increased diversity from 13% to 30%+ students of color, and navigated DU through test-optional admissions, the Matriculate partnership for demonstrated financial need, and one of the toughest enrollment environments in a generation.
Todd also served as President of NACAC (the National Association for College Admission Counseling), where he chaired the 29-person steering committee that spent 19 months rewriting the profession's code of ethics during a Department of Justice antitrust investigation. He's received three of the profession's top ethics awards for that work.
In this episode of The VineDown, Emily and Todd go deep on:
- the merit aid arms race and why private tuition is heading past $100K while schools discount 40-60%
- the "overnight shift" of students gravitating toward public flagship universities (and why Todd doesn't think the demographic cliff is the real story)
- what ethical admissions recruiting actually looks like when institutional survival is on the line
- how to build an enrollment team based on character and work ethic (not admissions experience)
- and how Denver and DU grew up together, and why location is a strategic asset most schools underuse.If you work in enrollment management, admissions, financial aid, or higher ed leadership, this is episode of The Vinedown is a must-listen.
Why Most Enrollment Leaders Are Optimizing for the Wrong Number with Dr. John G. Haller
2026/04/07
In this episode of The VineDown, Emily Smith sits down with John Haller, one of the most consequential enrollment leaders of the past two decades. John served for 10 years as Vice President of Enrollment Management and New Student Strategies at the University of Miami, where he didn't just fill seats.
He rewired the entire student lifecycle. Applications grew 30–80%+. Yield jumped 50%+. Freshman retention hit 94%, an institutional record. The six-year graduation rate reached 82%, another record. Average student debt dropped by $10,000. And the university shifted to meeting 100% of demonstrated financial need while growing enrollment. The thing everyone says you can't do Before all of that, John was a college football offensive coordinator.
This conversation also has a rare personal dimension: both Emily and John trace their careers back to George Dane, widely considered the father of modern enrollment management. This is the first time they've compared notes on air. And it's worth every minute.
In this episode of The VineDown with Emily Smith:
- Why "access without completion is a waste of time," and what it actually costs institutions to ignore it
- How shifting from merit-heavy aid to meeting 100% of demonstrated financial need drove stronger enrollment outcomes (the move everyone says backfires)
- Why students don't care about your org chart, and what a one-stop shop actually does for retention
- How John thinks about AI in admissions: where it belongs, where it absolutely doesn't, and what gets lost when institutions trust the score without understanding what it's measuring
- The Academy of Emerging Enrollment Leaders (AEEL): what it is, who it's for, and what gap John built it to close
- What diversified enrollment streams look like in practice as traditional-age student numbers shrink
- John's unfiltered take on what enrollment leaders won't say out loud at most conferences
- And what he'd change tomorrow, not a policy, but a mindset, about how higher education actually measures student successSubscribe to The VineDown for weekly conversations at the intersection of enrollment management, student success, and the future of higher education.
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