
Advertise on podcast: Art + Audience
Rating
4.9from
This podcast has
43 episodes
Language
EnglishPublisher
Stacie BloomfieldExplicit
No
Date created
2023/12/14
Latest episode
2026/03/31
Average duration
35 min.
Release period
17 days
Description
Interviews with artists about their careers, how they grew their audiences, and the biggest "uh-oh" decision they've ever made (and how they recovered from it).
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Check latest episodes from Art + Audience podcast
Building a Brand That Can Survive the Pivot: Mindy Young on Risk Resilience and Going All In
2026/03/31
In this episode, Stacie is joined by Mindy Young of Indy Bloom Design for a candid conversation about what it really takes to build a sustainable creative business. Mindy shares how she began designing in 2016, grew a multiple six-figure business on Spoonflower, and then faced a major turning point when platform changes forced her to rethink everything. Together, Stacie and Mindy unpack the hard but necessary pivots that come with building a business on someone else's platform, the mindset required to keep going when things feel uncertain, and why artists who want to grow must move from hobbyist thinking into true business ownership. This episode is honest, energizing, and full of wisdom for any artist ready to go all in.
Today on Art + Audience:
From Spoonflower Success to a Major Pivot: Mindy opens up about building a thriving business on Spoonflower, then facing a difficult wake-up call when changes to the platform impacted her income and stability.
The Risk of Building on Borrowed Land: Stacie and Mindy discuss why relying too heavily on third-party platforms can be dangerous for artists and why long-term sustainability requires building a foundation you own.
Why Knowing Your Audience Changes Everything: The conversation explores how serving a specific audience well is what separates artists who dabble from artists who build momentum.
The Power of Niching Down: Rather than trying to appeal to everyone, Mindy leaned into becoming known for wallpaper for little girls' rooms and nurseries. That clarity helped her brand grow quickly.
Mindset Through the Hard Seasons: Mindy speaks honestly about the emotional toll of business shifts, the impostor syndrome that crept in, and how she had to choose belief in herself again.
Transparency, Resilience, and Figuring It Out: Mindy shares why being honest about the hard parts matters and why one of the most powerful things an artist can do is stop wallowing, take the next step, and figure it out.
Resource:
Marketing Calculator: staciebloomfield.com/mcc
Connect with Mindy Young:
Website: indybloomdesign.com
Instagram: @indybloomdesign
Connect with Stacie Bloomfield:
Subscribe, Rate, and Review: Art + Audience Podcast
Website: staciebloomfield.com | leverageyourart.com
Instagram: @gingiber | @leverageyourart
Facebook: @LeverageYourArt
Pinterest: pinterest.com/leverageyourart
Get Stacie's book: The Artist's Side Hustle
Ep. 41: From Coding Software to Designing Fabric: The Career Pivot That Worked for Mel Armstrong
2026/03/17
In this episode, Stacie sits down with surface pattern designer, children's book illustrator, and educator Mel Armstrong. Mel shares how she transitioned from software engineering into surface pattern design, how a search for gender-neutral fabric while pregnant sparked an entirely new path, and why persistence mattered more than overnight success. The conversation also explores Mel's accidental entry into children's book illustration, the beauty of building a global online community for creatives, and the business lessons she learned the hard way. This episode is a refreshing reminder that creative careers are often built step by step with curiosity, humility, and a willingness to keep going.
Today on Art + Audience:
From Software Engineer to Surface Pattern Designer: Mel shares how a search for gender-neutral fabric during pregnancy led her to discover Spoonflower and ultimately transition into surface pattern design.
Building a Creative Career Slowly: Mel discusses growing her creative work gradually while raising children and balancing client work before going all-in on illustration and licensing.
Accidental Children's Book Illustrator: A publisher discovered one of Mel's fabric designs and invited her to illustrate a book. Launching a children's book career that now includes more than a dozen titles.
Understanding Book Royalties: Mel explains how advances, royalties, and library lending programs contribute to income for children's book illustrators.
Creating a Global Creative Community: Mel talks about how teaching on Skillshare unexpectedly grew into a thriving online community for surface pattern designers.
Learning the Business Side the Hard Way: Mel reflects on one of her biggest early mistakes, mismanaging the business and tax side of her creative career, and why business knowledge is essential for artists.
Connect with Mel Armstrong:
Website: melarmstrong.com
YouTube: @melarmstrong
Connect with Stacie Bloomfield:
Subscribe, Rate, and Review: Art + Audience Podcast
Website: staciebloomfield.com | leverageyourart.com
Instagram: @gingiber | @leverageyourart
Facebook: @LeverageYourArt
Pinterest: pinterest.com/leverageyourart
Get Stacie's book: The Artist's Side Hustle
Ep. 40: How Taylor Paladino Turned Watercolor into a 7-Figure Art Brand
2026/03/03
In this episode, Stacie talks with Ben Taylor Paladino about how he built a festive, product based art brand from his Dallas watercolor studio into a thriving multi stream business. Known for his greeting cards, frosted cups, tea towels, custom ornaments, and a mahjong tile collaboration that put him on the map, Taylor shares how taking a year off from Stanford during COVID led him to sell at a local farmers market. That experience taught him the most important skill of all, how to confidently sell his art even as an introvert. Stacie and Taylor also dive into his wholesale growth, his powerful Christmas market strategy, and the operational decisions that allow him to offer thousands of designs without being buried in inventory.
Today on Art + Audience:
From Side Hustle to Seven Figures: How Taylor turned watercolor paintings into a multi seven figure product based business starting at a Dallas farmers market during COVID.
The Power of In Person Selling: Why committing to a full year of markets helped him refine his designs, learn to sell as an introvert, and build a loyal customer base.
The Mahjong Moment: How his collaboration with Oh My Mahjong expanded his reach and positioned his brand in a fast growing niche.
Wholesale vs Retail Reality: Taylor breaks down his revenue streams and why Christmas markets like the Nutcracker Market drive major profit in just a few days.
Scaling Smart with 6500 SKUs: How printing paper goods in house and using a print to order model keeps inventory lean while offering thousands of designs.
Connect with Taylor Paladino:
Website: taylorpaladino.com
Instagram: @taylor.paladino
Connect with Stacie Bloomfield:
Subscribe, Rate, and Review: Art + Audience Podcast
Website: staciebloomfield.com | leverageyourart.com
Instagram: @gingiber | @leverageyourart
Facebook: @LeverageYourArt
Pinterest: pinterest.com/leverageyourart
Get Stacie's book: The Artist's Side Hustle
Ep. 39: Jess Miller on Blending Art + Influence: Licensing, Content, and the Power of Showing Up
2026/02/17
Today, Stacie chats with illustrator, content creator, and multi-hyphenate entrepreneur Jess Miller. Known for her brand partnerships with names like Adobe and Casetify, Jess shares how she's built a thriving creative business by combining social media savvy with her love of art. From licensing deals and royalty checks to viral videos and a new coloring book, Jess walks us through her income streams, her biggest lessons learned, and how she keeps her studio sacred and stylish. Whether you're an artist looking to explore content creation or a seasoned illustrator rethinking your pricing, this conversation is full of actionable advice, inspiration, and honest reflection.
Today on Art + Audience:
From Art to Income: Jess explains how she earns through licensing, royalties, content creation, and brand partnerships, and how these streams work together.
Building a Following Online: She shares how consistently showing up during the pandemic helped her grow from zero followers to a thriving online presence.
Charging What You're Worth: Jess reflects on early mistakes with pricing and how she now structures her rates for both artwork and content.
Studio Setup and Workflow: From tripods and extra phones to keeping her creative space kid-free, Jess offers a look behind the scenes of her daily process.
Sharing to Empower: Jess talks about why she shares her income breakdowns each year and how having multiple income streams gives her flexibility and stability.
Connect with Jess Miller:
Website: jessmillerdraws.com
Instagram: @jessmillerdraws
Connect with Stacie Bloomfield:
Subscribe, Rate, and Review: Art + Audience Podcast
Website: staciebloomfield.com | leverageyourart.com
Instagram: @gingiber | @leverageyourart
Facebook: @LeverageYourArt
Pinterest: pinterest.com/leverageyourart
Get Stacie's book: The Artist's Side Hustle
Ep. 38: Data Doesn't Lie: Shannon McNab on the Real Numbers Behind Creative Income
2026/02/03
In this data-packed episode, Stacie sits down with Shannon McNab, a surface designer, educator, and the creator of the annual Surface Design Industry Survey. Drawing from six years of research and thousands of responses, Shannon shares real insights into income trends, shifts in licensing, and the evolving paths artists are taking in today's creative economy. This conversation is equal parts truth-telling and encouragement, giving artists a transparent look at what's possible and what's changing when building a sustainable creative business.
Today on Art + Audience:
Data Over Promises: Why artists need real numbers and clear benchmarks to make confident decisions in their creative careers.
Income Trends: A look at what's increasing and what's declining in artist income, with insights drawn from current industry data.
Part-Time Artists: Why more creatives are pursuing art alongside other work, and what the data reveals about the income potential of side hustles.
Top Earning Opportunities: The most profitable income streams for artists today and why some income paths are worth revisiting.
Print-on-Demand and Products: What is shifting in the world of POD and physical products, and how artists are adapting to these changes.
Longevity Pays Off: Why artists who stay committed for six years or more tend to see higher income and opportunity over time.
Connect with Shannon McNab:
Website: shannonmcnab.com
Instagram: @smcnabstudio
Download the 2025 Surface Design Industry Survey Report at sketchdesignrepeat.thrivecart.com/2025-surface-design-industry-survey/
Connect with Stacie Bloomfield:
Subscribe, Rate, and Review: Art + Audience Podcast
Website: staciebloomfield.com | leverageyourart.com
Instagram: @gingiber | @leverageyourart
Facebook: @ShopGingiber
Pinterest: pinterest.com/gingiber
Get Stacie's book: The Artist's Side Hustle
Ep. 37: Vanessa Piche on Starting Over as an Artist: What Happens When You Lose Your Audience?
2025/12/16
In this refreshingly honest episode, Stacie is joined by fine artist Vanessa Piche (pronounced "cliché") for a raw conversation about what it feels like to start over again. Vanessa opens up about her unexpected move from a thriving art career in Rhode Island to rural Indiana, and the challenges of rebuilding her audience from scratch in an increasingly unpredictable online landscape. Together, Stacie and Vanessa reflect on what's not working anymore in creative business. This episode is a candid exploration of transition, vulnerability, and resilience. If you've been feeling lost or like you're shouting into the digital void, this conversation is for you.
Today on Art + Audience:
Vanessa's Journey: From art markets and a brick-and-mortar shop in Rhode Island to life on a farm in Indiana with chickens, horses, and a whole new creative landscape.
Starting Over: What it really feels like to lose a built-in audience and begin again from zero, and why Vanessa isn't giving up.
The Online Shift: A candid look at why platforms like Instagram aren't working the way they used to, and how creators are scrambling to find what will work.
TikTok and Trust: The only place where Stacie and Vanessa are seeing any real organic growth, and how they're experimenting with it.
Return to In-Person: How in-person events might be the next pivot, and why some of the most meaningful connections (and repeat buyers) still happen face-to-face.
Connect with Vanessa Piche:
Website: vanessapiche.com
Instagram: @vanessapiche
Connect with Stacie Bloomfield:
Subscribe, Rate, and Review: Art + Audience Podcast
Website: staciebloomfield.com | leverageyourart.com
Instagram: @gingiber | @leverageyourart
Facebook: @ShopGingiber
Pinterest: pinterest.com/gingiber
Get Stacie's book: The Artist's Side Hustle
Ep. 36: Madison Phipps on Side Hustling, Print Clubs & Speaking Dreams Out Loud
2025/12/02
Today on the show, Stacie chats with artist Madison Phipps of Madison Phipps Studio, who is building a thriving creative business in the margins of her full-time job and motherhood. Madison shares how her mantra, "What's the best that could happen?", has helped her push past fear, pitch big ideas, and grow her audience organically on TikTok. From launching a print club with over 100 subscribers to selling original botanical artwork through consignment, Madison is a powerful example of what's possible when you stop waiting and start sharing. This episode is packed with practical insights and encouragement for creatives looking to grow their side hustle with authenticity and joy.
Today on Art + Audience:
Madison's Leap: How one TikTok post and a brave email landed her on this very podcast.
Creative Margins: Finding time to create during lunch breaks, nap time, and late nights.
Growing an Organic Audience: Why Madison focuses more on creating than consuming on social media and how that's paid off.
Print Club Behind the Scenes: Madison breaks down how she set up her $14/month subscription model, what it costs to run, and how she builds community with every envelope.
Authenticity Over Perfection: Stacie and Madison explore why audiences are craving realness over polish and how that's fueling a new wave of personal artist brands.
Round Top Breakthrough: How a spontaneous conversation with another artist led to a last-minute booth at a major art show, all from saying "yes" before she was ready.
Balancing Multiple Revenue Streams: Madison discusses the financial realities of commissions, Etsy, and high-end consignment, and how each plays a role in her art business.
Connect with Madison Phipps:
Website: madisonphippsstudio.com
Instagram: @madison.phipps.studio
TikTok: @madisonphippsstudio
Connect with Stacie Bloomfield:
Subscribe, Rate, and Review: Art + Audience Podcast
Website: staciebloomfield.com | leverageyourart.com
Instagram: @gingiber | @leverageyourart
Facebook: @ShopGingiber
Pinterest: pinterest.com/gingiber
Get Stacie's book: The Artist's Side Hustle
Ep. 35: Justice for Artists: How Daniel Lachman Helps Creatives Fight Art Theft
2025/11/18
In this powerful episode, Stacie talks with Daniel Lachman, founder of Justice for Artists, about the heartbreaking and unfortunately common experience of having your artwork stolen. Daniel shares his journey from viral t-shirt success to fighting counterfeiters, and how he turned a personal struggle into a full-blown mission to help other artists get the justice (and compensation) they deserve. If you've ever hesitated to share your work for fear it might be ripped off, or if you're unsure what to do when it happens, this episode is essential for you. Daniel pulls back the curtain on copyright law, litigation, and how artists can protect themselves without paying out of pocket.
Today on Art + Audience:
Daniel's Journey: From Etsy success with "Slothzilla" to mass counterfeiting nightmares
The Birth of Justice for Artists: How Daniel's experience led to helping over 150 artists (and counting)
How It Works: What happens when Daniel's team takes on a case and how artists can get paid
Counterfeit vs. Knockoff: Understanding the difference and what's legally protectable
Real Stories: How a middle-finger frog pin led to a life-changing settlement
Gathering Evidence: What to do before you go public about stolen art
AI + Art Theft: How copyright law is evolving in the age of AI-generated designs
Connect with Daniel Lachman:
Website: justice4artists.com
Instagram: @justice.for.artists
Connect with Stacie Bloomfield:
Subscribe, Rate, and Review: Art + Audience Podcast
Website: staciebloomfield.com | leverageyourart.com
Instagram: @gingiber | @leverageyourart
Facebook: @ShopGingiber
Pinterest: pinterest.com/gingiber
Get Stacie's book: The Artist's Side Hustle
Ep. 34: Why Laura Holley Only Draws Melbourne—and Why It Totally Works
2025/09/23
In this episode, Stacie chats with Melbourne-based artist Laura Holley of Lawz Drawz. Laura has built a thriving art business by focusing on one very specific niche: drawing the best bits of Melbourne. From pubs to murals to wildly popular calendars, Laura's story is a testament to the power of embracing what you love, trusting your instincts, and building community around your art. They dive into how niching down to one city has become Laura's superpower, how a simple calendar project sparked a loyal cult following called "Pub Club," and how her background in event planning has helped her navigate creative business challenges with grace and grit.
Today on Art + Audience:
Niching Down: Why Laura chose to focus solely on Melbourne and how that decision led to wholesale success, murals, licensing, and collaborations with breweries.
Pub Club Phenomenon: The hilarious and heartfelt story behind her bestselling calendar, Let's Get on the Beers, and the real-life community it's built.
Product Range + Income Streams: From puzzles and magnets to murals and trade shows, how Laura diversified her revenue without leaving her niche.
Biggest "Uh-Oh" Moment: A massive print error that turned into a lesson in transparency, trust, and community support.
Murals, Markets + Making It Work: How Laura balances custom work, product sales, and markets, plus her favorite marketing strategies.
Connect with Laura Holley:
Website: lawzdrawz.com
Instagram: @lawzdrawz
Connect with Stacie Bloomfield:
Subscribe, Rate, and Review: Art + Audience Podcast
Website: staciebloomfield.com | leverageyourart.com
Instagram: @gingiber | @leverageyourart
Facebook: @ShopGingiber
Pinterest: pinterest.com/gingiber
Pre-order Stacie's book: The Artist's Side Hustle
Ep. 33: How Georgia Norton Lodge Turned $35 House Sketches Into a Million-Dollar Art Business
2025/09/16
In this episode, Stacie sits down with Australian artist and entrepreneur Georgia Norton Lodge to explore the winding road from drawing houses as a side hustle to running multiple thriving businesses. Georgia shares how transparency, pricing strategy, creative pivots, and an unshakeable community-first mindset have helped her build a million-dollar business. Whether you're drawing houses or dreaming big, Georgia brings both the tough love and encouragement creatives need to hear.
Today on Art + Audience:
The Accidental Beginning: How a botched book cover project sparked a booming business drawing people's homes.
The $35 Principle: Why Georgia started cheap, and how that decision helped her build a global brand.
Murals, Agencies, and Side Hustles: How she runs multiple ventures, serves high-profile clients, and nurtures a team of young designers.
Tough Love and Real Talk: The difference between being an artist and building an art business, Georgia gets real about pricing, criticism, and toxic positivity.
Two Roads to Success: The quiet, word-of-mouth service path vs. the loud, social-media-driven audience path, and how to choose what's right for you.
Impact Beyond Art: Why transitioning into education created deeper, more lasting transformation than drawing thousands of houses ever could.
Connect with Georgia Norton Lodge:
Website: georgiadrawsahouse.com | secretartistsbusiness.au
Instagram: @georgiadrawsahouse
Connect with Stacie Bloomfield:
Subscribe, Rate, and Review: Art + Audience Podcast
Website: staciebloomfield.com | leverageyourart.com
Instagram: @gingiber | @leverageyourart
Facebook: @ShopGingiber
Pinterest: pinterest.com/gingiber
Pre-order Stacie's book: The Artist's Side Hustle
Ep. 32: Why Diversification Is the Key to Surviving as a Creative Entrepreneur with Sophie Timms
2025/09/09
Today, Stacie sits down with UK-based embroidery artist and educator Sophie Timms, founder of Mindful Mantra Embroidery and the Bloom Embroidery Academy. Sophie shares her inspiring journey from studying law to building a thriving creative business with multiple income streams, including a high-retention membership of nearly 200 embroidery enthusiasts. Whether you're dreaming of making a living from your art or already on your way, this episode is packed with wisdom about following your intuition, building a community, and crafting a business that supports your life.
Today on Art + Audience:
Career pivot during a pandemic: Sophie shares how she went from studying law to picking up embroidery during lockdown, and never looked back.
Letting the audience lead: Her product line grew organically by paying attention to what her followers wanted most.
Inside the Bloom membership: A look at how she keeps members engaged with tutorials, challenges, and rewards, while automating much of the process.
Juggling business and motherhood: Sophie talks about working solo, staying consistent, and building smart systems to manage her time.
When tariffs hit hard: A 65% drop in U.S. orders could have been devastating, but diversifying her income helped her stay afloat.
Why community matters most: With a 93% retention rate, Sophie explains how member recognition and connection keep people coming back.
Important Note:
At the time of this episode's release, Sophie has temporarily paused shipping to the U.S. due to ongoing tariff issues. If you'd like to support her work, the best way is to follow her on Instagram, join her newsletter, and stay updated on when U.S. shipping will resume.
Connect with Sophie Timms:
Website: mindfulmantraembroidery.com
Instagram: @mindfulmantra_embroidery
Membership: bloomembroideryacademy.com
Connect with Stacie Bloomfield:
Subscribe, Rate, and Review: Art + Audience Podcast
Website: staciebloomfield.com | leverageyourart.com
Instagram: @gingiber | @leverageyourart
Facebook: @ShopGingiber
Pinterest: pinterest.com/gingiber
Ep. 31: Creative Growth Tips for Artists: Crockpot Ideas, Side Projects, and Sustainable Success with Andy J. Pizza
2025/09/02
In the second half of this rich and wide-ranging conversation, Stacie and Andy unpack the often unseen tension between creative expression and strategic thinking. They dive into what it means to be a "whole-brain" artist, someone who thrives in both creative exploration and structured planning, and why that's not a contradiction but a powerful gift. Andy shares his love for storytelling structure, the metaphor of crockpots for creative timing, and the concept of having a "main band" and a "side band" to stay creatively flexible. Meanwhile, Stacie gets real about balancing artistry with business, why structure doesn't mean selling out, and how teaching became the career she never expected to love.
Today on Art + Audience:
Whole-brain creativity: Stacie and Andy discuss flipping between business strategy and artistic flow.
Plotters vs. pantsers: The balance between creating from intuition vs. structure, and how both are essential for long-term success.
Redefining authenticity: Why resistance to structure is often just fear in disguise.
Crockpot creativity: How putting ideas "on low" instead of trashing them can lead to surprising breakthroughs.
Main band vs. side band: A powerful metaphor for pursuing multiple creative paths without burnout.
Building creative careers with intention: Why starting slow, dabbling, and removing pressure can actually accelerate growth.
Connect with Andy J. Pizza:
Website: andyjpizza.com
Instagram: @andyjpizza
Podcast: Creative Pep Talk Podcast
Connect with Stacie Bloomfield:
Subscribe, Rate, and Review: Art + Audience Podcast
Website: staciebloomfield.com | leverageyourart.com
Instagram: @gingiber | @leverageyourart
Facebook: @ShopGingiber
Pinterest: pinterest.com/gingiber
Leverage Your Art: Stacie's signature course, opening again this August 2025
Ep. 30: Andy J. Pizza on How to Build a Creative Career as a Neurodivergent Artist
2025/08/26
In this first part of a powerful two-part conversation, Stacie sits down with the creative and deeply introspective Andy J. Pizza, illustrator, speaker, and host of the beloved Creative Pep Talk podcast. They dive headfirst into the personal side of creativity, exploring how neurodivergence, mental health, and family background shape the way we show up in our art.
Andy and Stacie share candid moments about their diagnoses (ADHD and OCD), how their creative rhythms differ from traditional productivity models, and why embracing your authentic self is the first step to making art that truly matters. From deep dives into therapy and self-compassion to reflections on parenting and redefining success, this episode is a masterclass in building a creative career that honors your whole self.
Today on Art + Audience:
The origin of "Andy J. Pizza": Why Andy chose this name and how it became unexpectedly perfect for his work with kids.
Navigating neurodivergence: A candid look at how ADHD and OCD influence both Andy's and Stacie's creative lives.
Strengths-based psychology: Andy explains how shifting focus to what works (instead of what's broken) changed his outlook.
Self-expression and self-love: Why Andy believes you can't make meaningful art if you don't like yourself first.
Redefining productivity: Letting go of rigid systems and learning to work with your brain instead of against it.
Rethinking success and permission: Is creative freedom something you earn, or something you allow yourself to have?
Connect with Andy J. Pizza:
Website: andyjpizza.com
Instagram: @andyjpizza
Podcast: Creative Pep Talk Podcast
Connect with Stacie Bloomfield:
Subscribe, Rate, and Review: Art + Audience Podcast
Website: staciebloomfield.com | leverageyourart.com
Instagram: @gingiber | @leverageyourart
Facebook: @ShopGingiber
Pinterest: pinterest.com/gingiber
Leverage Your Art: Stacie's signature course, opening again this August 2025
Ep. 29: Is Leverage Your Art Worth It? Alumni Share Their Honest Results
2025/08/19
In this special episode, Stacie brings together a panel of alumni from her signature program, Leverage Your Art. These artists, from illustrators to surface pattern designers to product-based business owners, share their honest experiences, big "aha" moments, and how the course helped them grow thriving creative businesses. Whether you're just starting out or looking to expand your art career, this conversation is packed with encouragement, practical advice, and powerful stories from artists who have walked the path before you.
Today on Art + Audience:
"Does this work for me?": Alumni answer the most common questions, Can this course help traditional artists, non-digital artists, or international artists?
The Mindset Shift: Why rethinking how you view your art, and how it can live in the world, is the first step to building a sustainable business.
One Idea, Many Products: How alumni learned to maximize one piece of art across multiple income streams.
International Success Stories: Why location isn't a barrier in art licensing, and how artists from Canada, Australia, and beyond are thriving.
When You Don't Have a Big Portfolio Yet: Why you don't need hundreds of pieces to start, and how design briefs inside the course can help build a powerful portfolio.
Confidence, Pitching & Cohesion: Alumni share how they tightened their brands, gained the confidence to pitch, and landed licensing deals and wholesale accounts.
Life-Changing Takeaways: Each alum shares their biggest "why this course changed everything" moment.
Connect with the LYA Alumni:
Ashley Paggi (Ash Cascade Design): ashcascade.com
Kelsey Weigl: kelseyweigl.com
Laura (Laura Sevigny Design): laurasevignydesign.com
Mable Tan: mabletan.com
Megan Stringfellow: @stringfellowart
Shirlee Fisher (Quiet Lines Design): quietlinesdesign.com
Tiffany Grimes (Posterity Paper): posteritypaper.com
Connect with Stacie Bloomfield:
Subscribe, Rate, and Review: Art + Audience Podcast
Website: staciebloomfield.com | leverageyourart.com
Instagram: @gingiber | @leverageyourart
Facebook: @ShopGingiber
Pinterest: pinterest.com/gingiber
Leverage Your Art: Stacie's signature course, opening again this August 2025
Ep. 28: What No One Tells You About Licensing: Juliana Tipton on Boundaries, Burnout, and Creative Joy
2025/08/12
In this enlightening episode, Stacie sits down with surface pattern designer Juliana Tipton to talk about launching a creative career in your 40s, navigating art licensing, and staying grounded through the highs and lows of the design world. From graphic design and higher education to licensing with top retailers like Target and Barnes & Noble, Juliana shares how she pivoted careers, learned to trust her gut, and built a successful business centered around authenticity and perseverance.
Today on Art + Audience:
Juliana's Unconventional Start: How she launched her surface design career in her early 40s after two previous careers.
Leveraging Graphic Design: How her background gave her a solid foundation but also revealed the challenges of working solo.
Licensing Lessons: From being ghosted by a fabric company to finding better partnerships—what she learned and would do differently.
Pitching and Portfolios: The importance of following up, crafting one-sheets, and using classes from Bonnie Christine and Shannon McNab to hone her process.
Navigating Red Flags: How Juliana discerns between fear and instinct when evaluating licensing deals—and why good communication is non-negotiable.
The Truth About Money: Why licensing isn't always lucrative at first and how Juliana balances surface design with graphic design work.
Honest Talk About Contracts: What Juliana looks for in licensing agreements and how she scrutinizes the fine print.
Connect with Juliana Tipton:
Website: julianatipton.com
Instagram: @jultipdesign
Connect with Stacie Bloomfield:
Subscribe, Rate, and Review: Art + Audience Podcast
Website: staciebloomfield.com | leverageyourart.com
Instagram: @gingiber | @leverageyourart
Facebook: @ShopGingiber
Pinterest: pinterest.com/gingiber
Leverage Your Art: Stacie's signature course, opening again this August 2025
Podcast reviews
Read Art + Audience podcast reviews
Inky Val 2026/02/14
Chill and reassuring
Yet very educational.
PlantHorder1600 2026/02/13
Love it
I love the balance. It’s straightforward and easy to listen to.
LEdling 2026/02/13
🌟A MUST LISTEN FOR EVERY CREATIVE🌟
Art + Audience is the kind of podcast you stumble upon once and immediately wonder how you ever lived without it. Stacie Bloomfield pours so much hear...
Badadd97 2026/02/13
Inspiring and educational
I love hearing the experiences of other artists and using their inspirational stories as motivation to keep working and building my business and brand...
jules8895 2026/02/13
Enjoyable - so much good stuff here!
I've stepped away from my art for some time, but have followed Stacie for awhile. These podcasts do not disappoint. Today I've listened to helpful inf...
Kharin Love 2026/02/13
Inspiring and helpful!
This podcast is just what I need as an aspiring artist. I have so many fears and doubts but the episodes help me with specific advice from working art...
brainpop433 2026/02/13
Creative Cheerleader
I’ll enjoy listening to Stacie‘s podcast because she feels like a mentor and cheerleader. I never feel that she is talking over my head or only caters...
meatal mouth 2026/02/13
Genuine & Real
Love Stacie’s realness and honesty. She has real conversations with artists about struggles and successes, which leave me feeling like I’m not alone i...
Bf78hdkebr 2026/02/13
Inspiring
I love Stacie’s art and teaching style. These episodes are inspiring and give me confidence to take my art to the next level.
MsNikki❤️ 2026/02/12
Great for both creative entrepreneurs and those not in the field
This is also a beneficial podcast for those folks in our lives who may not understand the nuances of being a creative entrepreneur. It’s not just crea...
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