Advertise on podcast: What's Working with Keaton Walker | GoHighLevel Marketing & Sales Strategies Working in 2026

🎯 Join Amber's Skool for live cold calls and sales training 👉 https://www.skool.com/learn-with-launchpad/about?ref=02984f30dc40403cb810ba82c817a77f 🚀 30-Day Free Trial of HighLevel + $8324 in Bonuses 👉https://www.gohighlevel.com/keaton-walker?fp_ref=vmuk5&utm_source=youtube&utm_medium=organic&utm_campaign=conversations&utm_content=vid_amberking ⤴️ Already signed up for HighLevel? You can still qualify for all $8324 worth of bonuses by upgrading your HighLevel account with my link 👉 https://itskeaton.com/upgrade 📚 Already on GoHighLevel’s $497 plan? Sign up for the HighLevel Guild Directly 👉 https://skool.com/highlevelguild ⚠️ IMPORTANT ⚠️ : Don't use an ad blocker or Chrome extension when clicking on the link, it will block affiliate tracking and you will NOT receive any of my bonuses If you’ve already signed up and not received bonuses to your email, follow these steps:  1) Check your Spam Folder  2) If it isn’t there, follow these steps: https://go.itskeaton.com/ghltroubleshoot Amber King started her marketing agency at 19 and scaled it to $30,000/month in just six months. No fancy sales tactics, no pretending to be someone she's not. Just a simple offer, a lot of cold calls, and a completely different approach to sales. In this episode of What's Working, I sit down with Amber to break down exactly how she built her roofing marketing agency, the 3-step offer that gets roofers interested, and the cold calling framework she uses to book appointments. We also get into why she focuses on one niche, how she handles rejection, why she moved away from AI appointment setters, and why being brutally honest with prospects might actually be your biggest advantage as a beginner. One of my favorite conversations we've had on the channel about sales, building an agency, and figuring out what actually works. 00:00-$60k at 19 00:42-Intro Blurb 01:44-Started Serving Tables 10:10-How to Get Clients 19:26-Best for Beginners 24:10-Screw this! 32:57-The Script 44:21-AI Craze 55:47-Scaling to $75k/mo 1:10:59-Content as Outreach 1:14:07-Connect with Amber #SMMA #ColdCalling #MarketingAgency #AgencyGrowth #GoHighLevel

Most agency owners are obsessed with getting more clients. But what happens when your agency grows to the point where you can't keep up? In this episode of What's Working, I sat down with Jess Cotter, who built an agency to 380 clients and multiple six figures a month before eventually selling it. The interesting part? She actually shut down her first agency after burning herself out. So when she started again, she did things completely differently. We talk about the systems that allowed her to scale without being glued to her phone, why focusing on one niche and one offer made such a big difference, and what agency owners should actually be working on at $10K, $20K, and $100K+ per month. We also get into hiring, client retention, SOPs, and why getting more clients won't fix a business that's already broken. If you're building an agency and want to avoid creating a job you can't escape from, this is a good one. 00:00-Systems & Infrastructures 01:25-First Agency 06:54-Beginner Offers 12:32-Uphex 15:25-Scaling as a Beginner ( 0 to $10k) 29:01-Scaling at $20k 41:22-Controlling What You Can Control 47:09-Hiring Process 55:47-Final Stage 1:08:44-Reach Jess! 📘 Scale your agency without burning out. Grab Jess Cotter's book, After the Yes 👉 https://aftertheyesbook.com/?ref=keaton 💻 Sign Up to UpHex Here 👉 https://uphex.com/?fpr=keaton60 🚀 30-Day Free Trial of HighLevel + $8324 in Bonuses  👉https://www.gohighlevel.com/keaton-walker?fp_ref=vmuk5&utm_source=youtube&utm_medium=organic&utm_campaign=conversations&utm_content=vid_jesscotter ⤴️ Already signed up for HighLevel? You can still qualify for all $8324 worth of bonuses by upgrading your HighLevel account with my link 👉 https://itskeaton.com/upgrade 📚 Already on GoHighLevel’s $497 plan? Sign up for the HighLevel Guild Directly 👉 https://skool.com/highlevelguild #AgencyGrowth #MarketingAgency #GoHighLevel #AgencyOwner #BusinessSystems

⚡️ Get unstuck with Nexus Hub — 5 live HighLevel calls every week 👉 https://nexushub.club/r/keaton 🚀 30-Day Free Trial of HighLevel + $8324 in Bonuses  👉https://www.gohighlevel.com/keaton-wa... ⤴️ Already signed up for HighLevel? You can still qualify for all $8324 worth of bonuses by upgrading your HighLevel account with my link 👉 https://itskeaton.com/upgrade 📚 Already on GoHighLevel’s $497 plan? Sign up for the HighLevel Guild Directly 👉 https://skool.com/highlevelguild ⚠️ IMPORTANT ⚠️ : Don't use an ad blocker or Chrome extension when clicking on the link, it will block affiliate tracking and you will NOT receive any of my bonuses If you’ve already signed up and not received bonuses to your email, follow these steps: 1) Check your Spam Folder 2) If it isn’t there, follow these steps: https://go.itskeaton.com/ghltroubleshoot Most people trying to sell GoHighLevel as a full CRM struggle. Charles Higgins somehow made it work. He’s built Pinnacle AI to over 250 active paying subscribers and $45,000+ in monthly recurring revenue without a big audience, without a sales team, and without spending money on paid ads. His sales team is basically his website. In this episode of What’s Working, Charles breaks down how he got his first customers through online networking and partnerships, why he targets people who already understand CRMs, how he built an affiliate program with hundreds of affiliates, and why he cares way more about keeping customers than constantly finding new ones. That last part is probably the craziest thing about his business. They finished last year at just 2.7% annual churn. We also get into his onboarding, support, content strategy, prerecorded sales demo, pricing, and why beginners probably shouldn’t copy his exact model. The biggest takeaway from this one is pretty simple: pick a lane, solve one problem, keep your offer simple, and stop rebuilding your business every time you watch another YouTube video. Charles has built one of the more interesting HighLevel businesses I’ve seen, and there’s a lot to steal from how he thinks about SaaS, retention, and building a business around the life he actually wants. 00:00-Anybody can do this... 01:58-CRM Magic 13:06-Finding Clients 28:45-Going All-in CRM 49:20-Handling Churn & Other Offers 1:00:16-Lifestyle with Business 1:04:05-Best for Beginners! 1:07:58-Connect with Charles #GoHighLevel #HighLevelSaaS #SaaSBusiness #CRMSoftware #AgencyGrowth

💼 Get Frankie's Full Agency OS 👉 https://beyondtheagencybox.com/book-o... 📅 Frankie's YouTube 👉    / @beyondagencyprofits  🚀 30-Day Free Trial of HighLevel + $8324 in Bonuses 👉 https://www.gohighlevel.com/keaton-wa... ⤴️ Already signed up for HighLevel? You can still qualify for all $8324 worth of bonuses by upgrading your HighLevel account with my link 👉 https://itskeaton.com/upgrade 📚 Already on GoHighLevel’s $497 plan? Sign up for the HighLevel Guild Directly 👉 https://skool.com/highlevelguild 🚀 Get your first client with HighLevel Launchpad for $5 👉 https://www.skool.com/ghllaunchpad/ab... ⚠️ IMPORTANT ⚠️ : Don't use an ad blocker or Chrome extension when clicking on the link, it will block affiliate tracking and you will NOT receive any of my bonuses If you’ve already signed up and not received bonuses to your email, follow these steps: 1) Check your Spam Folder 2) If it isn’t there, follow these steps: https://go.itskeaton.com/ghltroubleshoot I had Frankie Finn back on for another episode of What’s Working. The first time I interviewed Frankie, it ended up being one of the most popular videos I’ve done. So this time I wanted to do something a little different. Instead of going through his story again, we basically sat down and compared notes. We each brought some of the best ideas we’ve seen for building an agency across three things: Offers. Getting clients. Keeping clients. 18 ideas total. Some of them are really simple. Some are a little weird. And some of them would have saved me a lot of time when I was running my agency. We talk about better ways to package your offer, how to make outreach feel less like outreach, why I think YouTube is one of the best ways to get clients, and the little things that make clients stick around longer. If you’re building an agency or selling HighLevel, there are a lot of things in this one worth stealing. 00:00-What's Working 03:24-Best 3 Offers! 29:08-Best Outreach Methods 47:43-Retention Hacks #GoHighLevel #AgencyOwner #DigitalMarketing #MarketingAgency #ClientAcquisition

Six agency owners making $24K to $1M+ a month sat down and each shared their top three ways to get clients right now. This is how to get clients for GoHighLevel in 2026, straight from people doing it today. Justin Silverman (Merchynt) opens with the simplest one: post on LinkedIn and tell your network what you're building — that's how a high-school classmate texted him a lead ten years later. Clay Lawrence walks through the "day in the life" videos that turned strangers into clients, then closes with the tactic he calls his real number one: a $27-a-month local podcast that gets business owners so excited about themselves they hand over their card before the recording ends. Jasper Aiken shares the printed gifts that landed clients for less than a Meta ad — custom mugs, a $15 box of cookies, even a Sasquatch T-shirt he still talks about. Hayden Lawrence breaks down his "bullseye" method — cold-calling every business in your own town before you ever move a mile further out — plus the local video ads that make leads self-qualify before they call. Between six guests this covers 18 tactics in total — content, referrals, gifting, cold outreach and paid — all built around one question: how to get clients for GoHighLevel, whether you're just starting or already running a seven-figure agency. What's Working with Keaton Walker is the show for GoHighLevel agency owners who want more clients, sharper offers, and recurring revenue — covering GoHighLevel SaaS, AI services for agencies, and local business marketing along the way. Hosted by Keaton Walker — GoHighLevel agency owner and founder of the HighLevel Guild. 00:00-We have 5 Guests! 03:01-Justin's #3 06:02-Clay's #3 08:18-Jasper's #3 11:24-Keaton's #3 14:19-Hayden's #3 19:15-Dom's #3 26:09-Justin's #2 28:07-Clay's #2 33:14-Jasper's #2 38:12-Keaton's #2 41:29-Hayden's #2 44:52-Dom's #2 49:08-Justin's #1 55:42-Clay's #1 1:00:04-Jasper's #1 1:03:26-Keaton's #1 1:06:41-Hayden's #1 1:09:53-Dom's #1 1:12:41-Outro 🗺 Check out Justin’s AI Google Maps ranking software 👉 https://merchynt.com/paige?fpr=keaton29 📋 Build a local directory that actually brings you leads with SmartDirectoryAI 👉 https://smartdirectory.ai/?fpr=keaton88 🚀 30-Day Free Trial of HighLevel + $8324 in Bonuses 👉https://www.gohighlevel.com/keaton-walker?fp_ref=vmuk5&utm_source=youtube&utm_medium=organic&utm_campaign=conversations&utm_content=vid_6manleveldown ⤴️ Already signed up for HighLevel? You can still qualify for all $8324 worth of bonuses by upgrading your HighLevel account with my link 👉 https://itskeaton.com/upgrade #GoHighLevel #AgencyOwners #ClientAcquisition #MarketingAgency #GetClients

Most GoHighLevel agency cold calls end in a maybe. This cold calling for agencies script skips the follow-up and closes $500 to $1,500 on the very first call. Balint spent 15 years and over 100,000 cold calls building the cold-calling script for agencies he walks through live here, all inside a GoHighLevel agency. The opener is 15 seconds — "I noticed you have 25 reviews, are you new here?" — built to get a "not really" instead of a hang-up. From there he gives away 25 reviews free as the foot-in-the-door offer, then pivots live into Google ranking, review replies, and geo-tagged photos, closing $500 to $1,500 before he hangs up. No CRM demo, no discovery call, no two-week nurture — this is getting clients for GoHighLevel stripped down to the call itself. Balint breaks down how he finds the prospect's pain on the fly (searching the business live, on a loud mechanical keyboard, so they hear you looking), the three objections that come up on almost every call — "I need to talk to my wife," "email me," "let me think about it" — and why he'd rather run a $99 setup fee than a $2,500 one if it means the deal closes today. If you've wondered how to make money with GoHighLevel without living on the phone, his answer is value-based pricing over cost-plus, and five hours a week once it's running. What's Working with Keaton Walker is the show for GoHighLevel agency owners who want more clients, sharper offers, and recurring revenue — covering GoHighLevel SaaS, AI services for agencies, and local business marketing along the way. Hosted by Keaton Walker — GoHighLevel agency owner and founder of the HighLevel Guild. 00:00-Growing Agency without Working! 01:32-Getting into Sales 07:42-Yext 12:33-Methodology 23:13-More Plot Twists! 28:03-Balint's Foot in the Door 35:28-Switching Software 41:24-Ultimate Cold Call Script 49:15-Beginner Method 57:50-Objection Busters 1:05:40-Ethical Dilemma 1:11:29-The Lifestyle 🎯 Close clients on the first call without Zoom or endless follow-up. Join Balint’s community 👉  https://www.skool.com/onecall/about?ref=02984f30dc40403cb810ba82c817a77f 🗺️ Sign up for Merchynt and get $8321 worth of bonuses too 👉 https://merchynt.com/paige?fpr=keaton29 🚀 30-Day Free Trial of HighLevel + $8324 in Bonuses  👉https://www.gohighlevel.com/keatonwalker ⤴️ Already signed up for HighLevel? You can still qualify for all $8324 worth of bonuses by upgrading your HighLevel account with my link 👉 https://itskeaton.com/upgrade 📚 Already on GoHighLevel’s $497 plan? Sign up for the HighLevel Guild Directly 👉 https://skool.com/highlevelguild #GoHighLevel #ColdCalling #AgencySales #DigitalMarketing

Marc Aristide runs a recurring revenue agency on a $97 a month offer. He sells loyalty programs to nutrition shops, built entirely inside GoHighLevel with no third-party tools, and a third of his revenue comes from rebilling the text messages the system sends. He found it by accident. He was working at Publix, paying $297 a month for HighLevel for almost a year before he made any money, and his first client was a friend paying $47. His approach was to Google local businesses, build them a homepage for free, and walk in with it. One day he walked into a nutrition shop and the owner said he didn't want a website, he wanted a loyalty program. Marc had no idea how to build one. He said he'd figure it out, and that customer is the reason the entire business exists. In this episode he lays out the whole model. Why loyalty is stickier than anything else you can sell, since it's the customer's customers using it every day, and how the points, the QR code, the follow-ups, and the Google review requests all run on workflows. He explains why he still charges $97 after all this time, what happens when you play a volume game instead of chasing high ticket clients, and why his clients never log into HighLevel at all. There's a good stretch on how to pitch it, including the leaky bucket line and the one question that surfaces what a business owner actually wishes they could buy. He and Keaton also get into onboarding, why he tried a white label support company and it couldn't work, and the $13,000 he burned building an app that went nowhere. One client had 15 Google reviews in five years. He got 15 more in his first two weeks on the program. Every episode of What's Working is a long-form conversation with someone running a real GoHighLevel agency, with real numbers on the table. We get into getting clients for GoHighLevel, offers that work for beginners, selling GoHighLevel SaaS, agency pricing, AI services, and local business marketing. Hosted by Keaton Walker, who sells GoHighLevel and runs the HighLevel Guild community for agency owners. 00:00-He Earns More with Rebilling! 00:47-Hitting $20k/mo 04:14-Take Advantage of these Snapshots! (Marc Community CTA *dont include words in parenthesis in YT) 04:48-Building this in GHL 07:23-Validation Loop 16:16-Secret Sauce 25:18-Methodology 34:08-Best Beginner Method 39:46-What's NOT Working 44:28-Mistakes to AVOID 50:09-Mark's Team 51:48-Keaton's Impact 53:09-Community 📈 Join Marc’s community, The Recurring Lab, for more on recurring revenue with HighLevel 👉 https://www.skool.com/therecurringlab/about?ref=02984f30dc40403cb810ba82c817a77f 🚀 30-Day Free Trial of HighLevel + $8324 in Bonuses 👉https://www.gohighlevel.com/keatonwalker ⤴️ Already signed up for HighLevel? You can still qualify for all $8324 worth of bonuses by upgrading your HighLevel account with my link 👉 https://itskeaton.com/upgrade 📚 Already on GoHighLevel’s $497 plan? Sign up for the HighLevel Guild Directly 👉 https://skool.com/highlevelguild #GoHighLevel #GoHighLevelSaaS #CustomerRetention

Most GoHighLevel offer ideas point at local businesses. Jonah Cockshaw went the other way and sold to HighLevel users instead. A year after losing his job he's at $20,000 a month without a single local client. He got let go on a Zoom call, walked out of his home office into the bathroom where his one-year-old was in the bath, and had to tell his fiancée. They had just renovated the house and put a deposit on their wedding venue. Two or three weeks of savings left, a mortgage, and no income. His first move was not a clever business model. He messaged people he already knew and offered to contract for $20 an hour, then took as many paid hours as he could get. On top of that he went into the HighLevel Facebook groups every single day and answered every question he could find. Then he added the thing that actually built the business. Each day he took one question from the groups, recorded himself answering it inside HighLevel, and posted the video as its own standalone post with no pitch, no link, and no call to action. Just the answer. Do that long enough and people start coming to you. In this episode he breaks down the whole model: the ecosystem services nobody thinks to sell, how to land $20 an hour contract work when you're starting from nothing, the affiliate upgrades that bought back his first 40 hours, build-outs at $4,000 to $5,000, retainers at $2,000 to $3,000 a month, and the $250 mapping session he now sells before any proposal. That last one fixed a close rate that was falling apart. He and Keaton also get into why most beginners should never sell a white label CRM, why the snapshot you buy is worth less than the one you build, and what Jonah means by launching something simple sooner. There's a story in here about a young Iman Gadzhi asking Jonah to meet for coffee in London, back when they were both nobodies trading notes. Every episode of What's Working is a long-form conversation with someone running a real GoHighLevel agency, with real numbers on the table. We get into getting clients for GoHighLevel, offers that work for beginners, selling GoHighLevel SaaS, agency pricing, AI services, and local business marketing. Hosted by Keaton Walker, who sells GoHighLevel and runs the HighLevel Guild community for agency owners. 00:00-He Started at 17 01:56-Zero Backup Plans 06:08-The Power of Facebook Groups 10:05-Iman Gadzhi Reaching Out 13:12-Getting Fired and Bouncing Back 33:58-First One He Sold 42:34-Whitelabel Problem 56:09-Paid Sessions Strategy 1:01:16-What's Working 1:08:17-Advice to Past Self 👥 Join Jonah’s HighLevel community for daily calls and hands-on help 👉 https://myghlcoach.com/community?am_id=keaton9601 📋 Get Jonah’s free 7-step HighLevel checklist 👉 https://myghlcoach.com/checklist?am_id=keaton6049 🚀 30-Day Free Trial of HighLevel + $8324 in Bonuses 👉https://www.gohighlevel.com/keatonwalker ⤴️ Already signed up for HighLevel? You can still qualify for all $8324 worth of bonuses by upgrading your HighLevel account with my link 👉 https://itskeaton.com/upgrade 📚 Already on GoHighLevel’s $497 plan? Sign up for the HighLevel Guild Directly 👉 https://skool.com/highlevelguild #GoHighLevel #HighLevel #AgencyOwner #SaaSBusiness #Entrepreneurship

Google Business Profile optimization might be the simplest offer you can sell a local business. Justin Silverman runs it for roughly 17,000 profiles through 1,300 reselling agencies, who pay him $99 a month per profile and resell it at around $497. He did not start there. He was working a full time job, sold white label reputation management for two years, then lost faith that it was actually helping business owners. Google Business Profiles looked like the next thing, so he switched. He hired the cheapest fulfillment he could find overseas, and clients hated it. Typos, missed deadlines, no answers when they had questions. He was ready to shut the whole thing down, until he realized that if outsourcing this was hard for him it was hard for every agency. So he brought it in house, then built an AI agent to do what his team had been doing by hand. In this episode he lays out the entire offer. Why over 90% of people use Google to find a local business and 74% of them buy within 24 hours, what actually moves a profile into the top three, and why Gemini and Siri now pull from that same data. He gets specific on pricing by industry, from carpet cleaners at $200 to med spas at $1,200, and makes the case for pricing at what the client can afford instead of what you can afford. He walks through three foot in the door offers, shows what goes in an audit including AI visibility across ChatGPT and Perplexity, explains why you sell this as a service and never as a product, and shares which clients actually make money. One partner does 95 med spas at $1,200 a month. Another cold calls from his car on the school run. The blunt part is at the end. Every successful partner he has is cold calling. He could not find a single one winning with cold email. Every episode of What's Working is a long-form conversation with someone running a real GoHighLevel agency, with real numbers on the table. We get into getting clients for GoHighLevel, offers that work for beginners, selling GoHighLevel SaaS, agency pricing, AI services, and local business marketing. Hosted by Keaton Walker, who sells GoHighLevel and runs the HighLevel Guild community for agency owners. 0:00-Must-Use Tool! 01:49-This Problem Annoyed me, so I automated it 09:00-FREE COMMUNITY! 13:05-Simplifying for Users 21:09-Justin's Philosophy 26:00-The Pitch 29:48-Pricing 38:17-Close Clients with the Software 48:59-Case Studies 54:45-Steal Justin's Methods 1:01:08-More Info! 🗺️ Sign up for Merchynt and get $8321 worth of bonuses too 👉 https://merchynt.com/paige?fpr=keaton29 🚀 30-Day Free Trial of HighLevel + $8324 in Bonuses 👉https://www.gohighlevel.com/keatonwalker ⤴️ Already signed up for HighLevel? You can still qualify for all $8324 worth of bonuses by upgrading your HighLevel account with my link 👉 https://itskeaton.com/upgrade 📚 Already on GoHighLevel’s $497 plan? Sign up for the HighLevel Guild Directly 👉 https://skool.com/highlevelguild #SMMA #GoHighLevel #LocalSEO #GoogleBusinessProfile #GoogleMaps #MarketingAgency #LeadGeneration #AI #AgencyOwner #DigitalMarketing #SmallBusiness

Kai Stone is 29 and does $470,000 a month with the simplest agency offer there is. He sells websites to contractors at $297 a month. For nine months he made $3,000 to $4,000 a month and sat through hour-long sales calls showing people every feature GoHighLevel has. Nobody bought. Then he had hip surgery, booked 33 appointments, and watched all 33 no-show. So he recorded a short video explaining exactly what he does and what it costs, and started sending it before every call. The 34th guy showed up, said he'd seen the video, and paid in eight minutes. Nine months after that they were at $300,000 a month. In this episode Kai breaks down the whole model. Why a simple agency offer beats a feature dump, how to explain outcomes instead of features so beginners stop hitting the brick wall, what goes in the video and what to do when they haven't watched it, and the cold call script he made up on the spot that got him past the first ten seconds. He argues hard that beginners charging thousands a month are making a mistake, gets specific about churn at 1,300 clients, and lays out the lean $50k to $80k a month hands-off agency he'd build if he were starting again. He also explains why he ran zero upsells until he passed $100,000 a month. If you keep changing what you sell and still can't explain the value to a business owner, this is the episode that makes you pick one thing. Every episode of What's Working is a long-form conversation with someone running a real GoHighLevel agency, with real numbers on the table. We get into getting clients for GoHighLevel, offers that work for beginners, selling GoHighLevel SaaS, agency pricing, AI services, and local business marketing. Hosted by Keaton Walker, who sells GoHighLevel and runs the HighLevel Guild community for agency owners. 00:00-What's Working! 01:29-Hitting $500k from a Beginner 07:22-FREE Community! 08:01-What's NOT Working 23:17-The Methodology 32:46-Websites Done Right 45:33-Low and High Tickets 55:56-Upselling for Beginners 59:03-This Works with Others! 📝 Join Kai's Community and Learn Directly from Him 👉 https://www.skool.com/stonescaling/about?ref=02984f30dc40403cb810ba82c817a77f 🚀 Get the Software Kai uses + $8324 in Bonuses 👉https://www.gohighlevel.com/keatonwalker ⤴️ Already signed up for HighLevel? You can still qualify for all $8324 worth of bonuses by upgrading your HighLevel account with my link 👉 https://itskeaton.com/upgrade 📚 Already on GoHighLevel’s $497 plan? Sign up for the HighLevel Guild Directly 👉 https://skool.com/highlevelguild #GoHighLevel #HighLevel #SaaS #Agency #SMMA #LeadGeneration #MarketingAgency #WebDesign #HomeServices #BusinessGrowth #Entrepreneur #RecurringRevenue #Sales #Automation #CRM

If you're tired of cold outreach that gets ignored, this conversation might completely change how you think about getting clients. Tom Gaddis hated prospecting so much he built a way around it. Local business prospecting without a pitch, using a free directory listing as the opener. Tom spent years in Maui trying to get clients for his agency and getting nowhere. Walking into businesses was brutal. Cold calling was worse. Then he noticed how AARP runs a resource site for seniors and sells insurance on the back of it, and he realized he could do the same thing at a local level. He built a small directory, gave businesses free listings, and called to verify their information. No pitch. No resistance. And at the end of the call, one sentence about what he does. In this episode he walks through the whole thing inside HighLevel. How to get clients for GoHighLevel without cold outreach, why a geo-targeted or niche directory beats a national one, how the free listing removes the resistance that kills normal prospecting, and what to sell on the back end once the conversation is open. He gets into why the AI flood made this work better instead of worse, how the directory earns you permission for outbound AI calls, and the follow-up angles most agency owners never find. Real results from his community: Donna went from zero clients to roughly $40k/mo recurring, Diane sold 15 premium listings in a single day, and Kofi picked up two clients at $700/mo after a week and a half. If you have been struggling to start the conversation at all, this is a system for starting it without feeling like you need a shower afterward. Every episode of What's Working is a long-form conversation with someone running a real GoHighLevel agency, with real numbers on the table. We get into getting clients for GoHighLevel, offers that work for beginners, selling GoHighLevel SaaS, agency pricing, AI services, and local business marketing. Hosted by Keaton Walker, who sells GoHighLevel and runs the HighLevel Guild community for agency owners. 00:00-He Invented this Method! 02:01-Stumbling into HighLevel 07:47-Directories Work! 16:33-Front End vs Back End 25:41-Foot in the Door Offer 34:39-This isn't YELP 📋 7 Day Trial to SmartDirectoryAI 👉 https://smartdirectory.ai/?fpr=keaton88 🚀 30-Day Free Trial of HighLevel + $8324 in Bonuses 👉https://www.gohighlevel.com/keatonwalker ⤴️ Already signed up for HighLevel? You can still qualify for all $8324 worth of bonuses by upgrading your HighLevel account with my link 👉 https://itskeaton.com/upgrade 📚 Already on GoHighLevel’s $497 plan? Sign up for the HighLevel Guild Directly 👉 https://skool.com/highlevelguild #SMMA #GoHighLevel #HighLevel #LeadGeneration #AgencyGrowth #DigitalMarketing #ColdOutreach #Prospecting #LocalBusiness #AIAutomation #MarketingAgency #SaaS #BusinessGrowth #ClientAcquisition #Entrepreneur #SmallBusiness

📊 Want the full LinkedIn system Justin walked through? It's $97 and comes with his exact messaging templates. 👉 https://ezlinkedintraffic.com/now?am_id=keaton6477 🚀 30-Day Free Trial of HighLevel + $8324 in Bonuses 👉https://www.gohighlevel.com/keatonwalker ⤴️ Already signed up for HighLevel? You can still qualify for all $8324 worth of bonuses by upgrading your HighLevel account with my link 👉 https://itskeaton.com/upgrade 📚 Already on GoHighLevel’s $497 plan? Sign up for the HighLevel Guild Directly 👉 https://skool.com/highlevelguild 📧 Join my Newsletter 👉 https://go.itskeaton.com/dd 📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses ⚠️ IMPORTANT ⚠️ : Don't use an ad blocker or Chrome extension when clicking on the link, it will block affiliate tracking and you will NOT receive any of my bonuses If you’ve already signed up and not received bonuses to your email, follow these steps:  1) Check your Spam Folder  2) If it isn’t there, follow these steps: https://go.itskeaton.com/ghltroubleshoot One of the biggest problems with getting clients today is that everyone is doing the exact same thing. Cold emails, cold DMs, AI-generated outreach... prospects have seen it all before. In this episode of What's Working, I sat down with Justin Boyum to talk about a different approach that doesn't rely on competing for attention. Instead of pitching businesses directly, he shows how to build referral partnerships with people who already have the trust and relationships you're trying to earn. Justin has taught this strategy to over 1,000 business owners across a wide range of industries. We talk through how to identify the right referral partners, what to say when you reach out, how to use LinkedIn without sounding like a bot, and how people are landing clients without spending money on ads or building complicated funnels. If you're selling GoHighLevel, running an agency, or trying to figure out a more sustainable way to get clients, I think you'll enjoy this conversation. There are a lot of practical ideas in here that most people aren't talking about. 00:00-You Need This Method 01:27-MOST Underrated Way of Creating Business 06:58-The Secret Sauce 11:49-Identifying Partners 13:30-Influencing Influencers 18:35-Here's the Script 26:40-Maintaining Relationships 30:33-Automation as a Beginner 36:12-Other Successful People Using This 46:11-Connect with Justin 🚀🔥 30-Day Free Trial of HighLevel + $8324 in Bonuses 👉https://www.gohighlevel.com/keatonwalker 📧 Join my Newsletter 👉 https://go.itskeaton.com/dd 📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses #SMMA #GoHighLevel #LinkedInMarketing #ReferralMarketing #LeadGeneration #GetClients #AgencyGrowth #SMMA #ClientAcquisition #B2BMarketing #MarketingAgency #GoHighLevelAgency #AgencyTips #BusinessGrowth #LinkedInLeads #Entrepreneur

📔 Learn Directly from Kevin in his Community👉 https://www.skool.com/highlevelcompound/about?ref=02984f30dc40403cb810ba82c817a77f 🚀 30-Day Free Trial of HighLevel + $8324 in Bonuses 👉 https://www.gohighlevel.com/keaton-walker?fp_ref=vmuk5&utm_source=youtube&utm_medium=organic&utm_campaign=conversations&utm_content=vid_kevinpodcast ⤴️ Already signed up for HighLevel? You can still qualify for all $8324 worth of bonuses by upgrading your HighLevel account with my link 👉 https://itskeaton.com/upgrade 📚 Already on GoHighLevel’s $497 plan? Sign up for the HighLevel Guild Directly 👉 https://skool.com/highlevelguild 📧 Join my Newsletter 👉 https://go.itskeaton.com/dd 📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses ⚠️ IMPORTANT ⚠️ : Don't use an ad blocker or Chrome extension when clicking on the link, it will block affiliate tracking and you will NOT receive any of my bonuses If you’ve already signed up and not received bonuses to your email, follow these steps:  1) Check your Spam Folder  2) If it isn’t there, follow these steps: https://go.itskeaton.com/ghltroubleshoot If you've been trying to figure out how to get clients for GoHighLevel without spending all day building funnels, websites, and automations, this episode is worth your time. I sat down with Kevin Patrick, a dad of two with a full-time job who has quietly built a $20,000/month HighLevel business with just a few hours of prospecting each week. What makes Kevin's story so interesting is that he doesn't consider himself highly technical. Instead of obsessing over every feature inside HighLevel, he's focused on one thing: having conversations with local business owners and helping them solve problems. In this conversation, Kevin shares exactly how he finds prospects, what he says on cold calls, how he follows up, and why simple offers centered around Google reviews and local visibility have worked so well for him. We also talk about balancing family life, a full-time job, and a growing SaaS business, along with the mindset shifts that helped him consistently add new clients without spending countless hours working every week. One of my favorite takeaways from this interview is that you don't need to be the most technical person in the room to build a successful business. Kevin's approach is proof that meaningful conversations, consistency, and a willingness to help people can go a long way. 00:00-Kevin is a Beginner! 02:03-Hitting $20k from $0 06:14-First Paying Customer 11:44:-The Secret Sauce 17:24-Kevin's Hacks 28:36-Real Life Conversations 37:08-Going Full Time with This 46:10-High Tickets with Less Skill #SMMA #GoHighLevel #HighLevel #SaaS #AgencyOwner #LeadGeneration #ColdCalling #LocalBusinessMarketing #Entrepreneurship #KeatonWalker #WhatsWorking

📔 Join Clay’s HighLevel House and get the exact systems he used to scale 👉 https://www.skool.com/the-highlevel-house/about?ref=02984f30dc40403cb810ba82c817a77f 🚀 30-Day Free Trial of HighLevel + $8324 in Bonuses 👉 https://www.gohighlevel.com/keaton-walker?fp_ref=vmuk5&utm_source=youtube&utm_medium=organic&utm_campaign=howto&utm_content=vid_clayprospecting 📊 Start automating your reviews, rank higher on Google, and get chosen over your competitors 👉 https://onboarding.reviewharvest.com/?ref=keaton 🛠️ If you want to automatically connect your CRM and send review requests without manual work, set it up with Zapier 👉 https://zapier.com ⚙️ Try CRM Connector to automate contact syncing and make your review workflows seamless 👉 https://link.streamlyne.io/sp/8af9019ba82 📧 Join my Newsletter 👉 https://go.itskeaton.com/dd 📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses ⚠️ IMPORTANT ⚠️ : Don't use an ad blocker or Chrome extension when clicking on the link, it will block affiliate tracking and you will NOT receive any of my bonuses If you’ve already signed up and not received bonuses to your email, follow these steps:  1) Check your Spam Folder  2) If it isn’t there, follow these steps: https://go.itskeaton.com/ghltroubleshoot This is one of the simplest GoHighLevel offers I’ve seen actually work in the real world — and we didn’t just talk about it, we went out and tested it live. Clay flew out to Utah and we spent the day doing real outreach: sending Facebook messages, walking into local businesses, getting rejected, booking calls, and closing deals on the spot. What makes this interesting isn’t just the Google review automation offer… it’s how beginner-friendly it is. There’s no complicated funnels, no paid ads, no crazy tech setup. It’s just starting conversations, understanding what businesses already have, and showing them how to turn past customers into more reviews and more revenue. In this episode, you’ll see the full process from start to finish. How he finds leads inside Facebook groups, how he structures simple messages that actually get replies, how he transitions those conversations into calls, and how he closes clients even when they’re already using tools like GoHighLevel. We also break down the offer itself — from a higher-ticket setup fee to a lower monthly SaaS model — and why simplifying the offer was the key to scaling it. You’ll also see the reality of it. Not every business says yes. Some shut you down immediately. Some aren’t the right person. But if you stick with it, you start getting conversations, then calls, then clients — and that’s when this model really starts to click. If you’ve been overthinking what offer to run, or stuck trying to build something complicated, this is a good reset. Simple offer, clear problem, direct outreach… and it works. 00:00-Teaser     00:31-Turning Reviews into Profit     04:39-#1 Strategy     17:28-#2 Strategy     21:06-Zoom Onboarding     27:27-#2 Strategy Part 2     31:24-Costa Vida and Swig! 32:0-#3 Strategy     37:06-In-Person Onboarding 🚀 30-Day Free Trial of HighLevel + $8324 in Bonuses 👉 https://www.gohighlevel.com/keaton-walker?fp_ref=vmuk5&utm_source=youtube&utm_medium=organic&utm_campaign=howto&utm_content=vid_clayprospecting📧 Join my Newsletter 👉 https://go.itskeaton.com/dd 📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses #smma #gohighlevel #saas #smma #leadgeneration #agency #digitalmarketing

📖 If you want the exact 2-line AI SMS system that turns old leads into sales and appointments, grab Dan’s book here 👉 https://learn.flexxable.com/instant-ai-agency-affiliate/?utm_source=Keaton&utm_medium=Youtube&utm_campaign=Affiliate&utm_content=video 🚀 30-Day Free Trial of HighLevel + $8324 in Bonuses 👉 https://www.gohighlevel.com/keaton-walker?fp_ref=vmuk5&utm_source=youtube&utm_medium=organic&utm_campaign=conversations&utm_content=vid_danielwardrope 📧 Join my Newsletter 👉 https://go.itskeaton.com/dd 📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses ⚠️ IMPORTANT ⚠️ : Don't use an ad blocker or Chrome extension when clicking on the link, it will block affiliate tracking and you will NOT receive any of my bonuses If you’ve already signed up and not received bonuses to your email, follow these steps:  1) Check your Spam Folder  2) If it isn’t there, follow these steps: https://go.itskeaton.com/ghltroubleshoot This might be one of the simplest offers I’ve seen that actually works right now. In this episode, I sat down with Dan Wardrop and we broke down a model that’s helping complete beginners land clients fast — without ads, complicated funnels, or heavy sales skills. The core idea is simple: most businesses are sitting on thousands of old leads they’ve already paid for… and doing nothing with them. Instead of chasing new leads, this model focuses on reactivating the ones they already have using AI and SMS. What makes this interesting isn’t just the mechanism — it’s how easy it is to sell. The offer is performance-based, which means you only get paid when the client makes money. That removes almost all resistance and makes it something you can confidently pitch, even if you’re just getting started. We also go deep into real case studies. One guy closed a $20K deal within 72 hours from a cold LinkedIn message. Another built a $55K/month business working with car dealerships. Another scaled to a $305K/year run rate working with insurance agents. And one of the most interesting examples — someone landed clients doing $400M+ in revenue using this exact approach. 00:00-Overview     01:32-Crazy Case Study     06:19-For Beginners     12:48-Local Biz vs High Tickets     17:56-Tools Used     20:03-Leads Tier     24:45-Other Methods     31:02-Coffee Date     33:28-Logistics     38:28-Start now  🚀 30-Day Free Trial of HighLevel + $8324 in Bonuses 👉 https://www.gohighlevel.com/keaton-walker?fp_ref=vmuk5&utm_source=youtube&utm_medium=organic&utm_campaign=conversations&utm_content=vid_danielwardrope 📧 Join my Newsletter 👉 https://go.itskeaton.com/dd 📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses #smma #gohighlevel #highlevel #databaseReactivation #leadgeneration #aitools #aisms #automation #marketingautomation #digitalmarketing #saas #onlinemarketing #clientacquisition #entrepreneur #salesautomation