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Should you share personal content on your business Instagram, or should you keep your business account strictly business? I’m firmly in the YES camp, and in this episode I’m sharing why. We’re talking about how sharing the person behind your business can help you attract new people, nurture relationships with your existing audience and even turn followers into customers. I’ll also share why personal content doesn’t have to mean sharing your deepest darkest secrets with the internet, how to decide what feels comfortable for you and my simple 3-step Instagram Stories routine for mixing personal and business content every day. In this episode we’ll be covering: Why I believe personal content belongs on your business Instagram.How your hobbies, interests and everyday life can help attract potential customers into your worldWhy personal content can help potential customers decide whether you’re their kind of personThe difference between getting personal and sharing things you’d rather keep privateHow personal content fits into my Attract, Nurture, Convert approach to social mediaWhy personal content can make creating social media content easier and more enjoyableMy simple 3-step Instagram Stories routine for mixing personal and business contentWhy showing the real person behind your business matters even more in a world of AI-generated contentFeatured personal posts in this episode: The witchy rituals I wish I started years agoMagickal things I've found on a Scottish beachHolidaying at homeTry these personal content prompts: The ___ routine I wish I’d started years agoI’m a ___ and when I say I need a ___, what I really mean is I need ___I’m officially in my ___ era and I’m all inCome and say hello! If this episode inspires you to share something personal on your business account, tag me or send it over, I’d love to see what you come up with. Find Growth Addicts on Instagram: @growthaddictspodcast Find me on Instagram: @amandahughes.uk Join The Small Business Community If you’d love more help with what to post, my Weekly Marketing Pack is just one of the resources available inside The Small Business Community, alongside workshops, support from other small business owners and plenty more. Make sure to follow or subscribe to Growth Addicts so you never miss an episode. 👉 Grab the full show notes here. Send us Fan Mail The Small Business Community: An online membership community for small business owners to learn, connect and grow  Learn moreFollow the show on Instagram @growthaddictspodcastConnect with Amanda on Instagram: @amandahughes.ukGrowth Addicts Show Notes: Read the blog + grab freebies + guest linksExclusive Discounts: Exclusive discounts on Amanda’s favourite small business tools & services → See discounts

What would you say about your business if nobody else was listening? No worrying about what sounds professional. No copying the same hooks everyone else is using. No wondering whether you can actually say that. Because the thing you're thinking "I can't say that..." might be exactly what your ideal client is waiting to hear. In this episode of Growth Addicts, I'm talking about how to make your marketing actually sound like YOU, why your own words are more powerful than generic marketing speak, and why real voices and opinions matter more than ever in a world increasingly filled with AI-generated content. Instagram post discussed in episode is this one here Send us Fan Mail The Small Business Community: An online membership community for small business owners to learn, connect and grow  Learn moreFollow the show on Instagram @growthaddictspodcastConnect with Amanda on Instagram: @amandahughes.ukGrowth Addicts Show Notes: Read the blog + grab freebies + guest linksExclusive Discounts: Exclusive discounts on Amanda’s favourite small business tools & services → See discounts

Instagram Trial Reels can help you reach more non-followers without constantly creating brand-new content and paired with Instagram's Edits app, they're even easier to use. In this episode, I'm breaking down what Trial Reels are, why they're brilliant attraction content for small businesses, and how I'm using the Versions feature in Edits to quickly test different hooks and variations of the same Reel. You'll learn how to create Trial Reel variations in minutes, see what's working and give your existing content more opportunities to reach the right people. Plus, Growth Addicts is officially back after its summer break! Small Business Shout-Out A big thank you to Helen from Fine Art by Helen, whose experiments with Trial Reels and Edits, and the conversations we've been having about them inside The Small Business Community, helped inspire this episode. Go and check out Helen's beautiful wildlife and pet artwork (and her very clever creations using vintage music sheets!) on Instagram: @fineart.byhelen Send us Fan Mail The Small Business Community: An online membership community for small business owners to learn, connect and grow  Learn moreFollow the show on Instagram @growthaddictspodcastConnect with Amanda on Instagram: @amandahughes.ukGrowth Addicts Show Notes: Read the blog + grab freebies + guest linksExclusive Discounts: Exclusive discounts on Amanda’s favourite small business tools & services → See discounts

Think PR is only for celebrities, huge brands, or businesses with massive budgets? Nope. In this remixed “old but gold” episode of The Growth Addicts Podcast, I’m joined by Chartered PR expert and ex-TV reporter Jane Griffin to break down how small business owners can start getting featured in the press without hiring an expensive PR agency. We’re talking simple DIY PR strategies, how to pitch your story confidently, what journalists are actually looking for, and why your business is probably far more interesting than you think. If you’ve ever said:  “Who would even care about my story?”  …this episode is for you. Chartered PR Expert | PR Coach | Ex-TV Reporter With over 30 years of experience in the industry, Jane helps small business owners take the mystery out of PR and feel confident putting themselves and their business out there. Grab Jane’s free PR eBook Connect with Jane on Instagram: @janegriffinpr Send us Fan Mail The Small Business Community: An online membership community for small business owners to learn, connect and grow  Learn moreFollow the show on Instagram @growthaddictspodcastConnect with Amanda on Instagram: @amandahughes.ukGrowth Addicts Show Notes: Read the blog + grab freebies + guest linksExclusive Discounts: Exclusive discounts on Amanda’s favourite small business tools & services → See discounts

Not been feeling yourself lately? Tired? Losing the joy in things you used to love? These could be signs of chronic stress aka burnout. Burnout is a real problem amongst small business owners and we need to talk about it.  Join me (Amanda Hughes) and my guest Lauren Young Psychotherapist at The Burnout Therapist as we talk all things burnout for small business owners.  Lauren knows all too well how burnout can affect small business owners and so today we talk about how to recognise the signs of burnout and importantly, how to avoid burnout in your business. Lauren can be found on Instagram @the.burnout.therapist Send us Fan Mail The Small Business Community: An online membership community for small business owners to learn, connect and grow  Learn moreFollow the show on Instagram @growthaddictspodcastConnect with Amanda on Instagram: @amandahughes.ukGrowth Addicts Show Notes: Read the blog + grab freebies + guest linksExclusive Discounts: Exclusive discounts on Amanda’s favourite small business tools & services → See discounts

Something I discuss often with small business owners is time management. How are you doing it all? Spoiler, none of us are doing it all, we're doing our best! In this episode I'm joined by Sarah Stewart, Time Management Coach, who is going to crack the nut of time management right open. Giving up practical tips and advice as to how we can best manage out time as small business owners. Send us Fan Mail The Small Business Community: An online membership community for small business owners to learn, connect and grow  Learn moreFollow the show on Instagram @growthaddictspodcastConnect with Amanda on Instagram: @amandahughes.ukGrowth Addicts Show Notes: Read the blog + grab freebies + guest linksExclusive Discounts: Exclusive discounts on Amanda’s favourite small business tools & services → See discounts

Have you noticed there are some days and weeks of the months where you're more focused on your business than others? Some days where content creation comes naturally and some weeks where you'd rather live in a cave for the rest of your life than show up on video but, you can fire out emails like it's an Olympic sport? That's not a fluke, it's likely your menstrual cycle at work! I crack this subject wide open in todays old but gold episode with Renae Fieck. Let's get you working alongside your menstrual cycle instead of against it. Connect with Renae Fieck on Instagram here Send us Fan Mail The Small Business Community: An online membership community for small business owners to learn, connect and grow  Learn moreFollow the show on Instagram @growthaddictspodcastConnect with Amanda on Instagram: @amandahughes.ukGrowth Addicts Show Notes: Read the blog + grab freebies + guest linksExclusive Discounts: Exclusive discounts on Amanda’s favourite small business tools & services → See discounts

Most small business owners measure social media success by vanity metrics like views but what if you're actually missing the point?  In this episode, I flip the script, revealing why views are a misleading benchmark and how setting your own, purpose-driven standards can transform your social media, business results and mindset. I dive deep into the mechanics behind Instagram metrics, explaining why views can be inflated and misleading and why they definitely shouldn't determine your worth. Links mentioned in this episode: 60 min content planning Weird sh*t post Easy social media strategy Send us Fan Mail The Small Business Community: An online membership community for small business owners to learn, connect and grow  Learn moreFollow the show on Instagram @growthaddictspodcastConnect with Amanda on Instagram: @amandahughes.ukGrowth Addicts Show Notes: Read the blog + grab freebies + guest linksExclusive Discounts: Exclusive discounts on Amanda’s favourite small business tools & services → See discounts

Wondering what to post on Instagram Stories… or if they’re even worth your time? If you’ve been focusing on Reels and grid posts but completely ignoring Stories, this episode is your wake-up call. I’m breaking down exactly what Instagram Stories are, who actually sees them (hint: they're like an exclusive hotline) and why they’re one of the most powerful tools you have for building trust and making sales on social media. Simple. Repeatable. And actually works. Send us Fan Mail The Small Business Community: An online membership community for small business owners to learn, connect and grow  Learn moreFollow the show on Instagram @growthaddictspodcastConnect with Amanda on Instagram: @amandahughes.ukGrowth Addicts Show Notes: Read the blog + grab freebies + guest linksExclusive Discounts: Exclusive discounts on Amanda’s favourite small business tools & services → See discounts

Do you really need thousands of followers to grow a successful business on social media.. or has that idea completely changed? In this episode, I'm unpacking what your social media follower count actually means in 2026 and why it might not be the trust signal it once was. If you’ve ever felt imposter syndrome because your follower count isn’t where you think it “should” be… this will take the pressure right off. Send us Fan Mail The Small Business Community: An online membership community for small business owners to learn, connect and grow  Learn moreFollow the show on Instagram @growthaddictspodcastConnect with Amanda on Instagram: @amandahughes.ukGrowth Addicts Show Notes: Read the blog + grab freebies + guest linksExclusive Discounts: Exclusive discounts on Amanda’s favourite small business tools & services → See discounts

Kids are sick, you’re run down, your brain’s not braining… but your business still needs to show up? If you’ve ever stared at your social apps on your phone thinking “I just can’t today” this episode is for you. Maybe you're a busy mum (Heyyyy!) and on days like this you just haven't a clue what to post on Instagram. I’m sharing simple, realistic content ideas you can use to still be consistent on social media like Instagram, Facebook etc on those low energy days. They don’t require loads of creativity, time, or effort… but still keep your business visible on social media and moving forward. Send us Fan Mail The Small Business Community: An online membership community for small business owners to learn, connect and grow  Learn moreFollow the show on Instagram @growthaddictspodcastConnect with Amanda on Instagram: @amandahughes.ukGrowth Addicts Show Notes: Read the blog + grab freebies + guest linksExclusive Discounts: Exclusive discounts on Amanda’s favourite small business tools & services → See discounts

Staring at a blank screen trying to write a (what should be!) simple introduction post on Instagram? Overthinking the photo… what to say… how personal to go… and whether anyone even cares? Or maybe you’ve been meaning to do one for ages… but keep putting it off? You’re not alone. In this episode, I’m breaking down exactly how to create an introduction post for your business that actually works without the overwhelm, awkwardness, or overthinking. Plus, I’ll share the introduction post that went viral for me, and why it worked! If you’ve been putting this off, this episode will help you finally get it done (and actually enjoy it too) As always, if you want to get support to grow your business on socials, we're saving you a seat in GSGS! Join us here Send us Fan Mail The Small Business Community: An online membership community for small business owners to learn, connect and grow  Learn moreFollow the show on Instagram @growthaddictspodcastConnect with Amanda on Instagram: @amandahughes.ukGrowth Addicts Show Notes: Read the blog + grab freebies + guest linksExclusive Discounts: Exclusive discounts on Amanda’s favourite small business tools & services → See discounts

Trying to grow your small business on Facebook group but getting nothing back? Dropping your link in Facebook groups and hearing crickets? In this episode, I’m breaking down how to actually grow your business using Facebook groups especially when you’re using other people’s Facebook groups to reach your ideal clients. If you’re sitting in Facebook groups thinking “my ideal clients are all here… so why am I not getting any sales?” this one’s for you. This is your reminder that Facebook groups are still one of the most powerful tools for small business growth… when you know how to use them properly! Send us Fan Mail The Small Business Community: An online membership community for small business owners to learn, connect and grow  Learn moreFollow the show on Instagram @growthaddictspodcastConnect with Amanda on Instagram: @amandahughes.ukGrowth Addicts Show Notes: Read the blog + grab freebies + guest linksExclusive Discounts: Exclusive discounts on Amanda’s favourite small business tools & services → See discounts

Get more followers and engagement on Instagram and all other social media platforms like Facebook, Linked In etc by refreshing your profile for Spring Using that Spring energy in your social media strategy to refresh things like your highlights, pinned posts, profile name and bio is a great idea to help not only attract new ideal client followers to your small business but also convert them to paying customers! Send us Fan Mail The Small Business Community: An online membership community for small business owners to learn, connect and grow  Learn moreFollow the show on Instagram @growthaddictspodcastConnect with Amanda on Instagram: @amandahughes.ukGrowth Addicts Show Notes: Read the blog + grab freebies + guest linksExclusive Discounts: Exclusive discounts on Amanda’s favourite small business tools & services → See discounts

Do you run a product-based small business and feel like most social media marketing advice is always aimed at service providers? Do you look at hooks and prompts online and think… “That works for coaches or mentors, but how does that apply to my candles, ceramics, jewellery, or products?” If that sounds familiar, this episode is for you. In this episode, I’m breaking down product marketing on social media for small business owners and showing you how to turn common social media hooks and prompts into content that works for product-based businesses. You’ll walk away with a fresh way of thinking about product marketing on social media and practical ideas you can use in your content straight away. Huge thanks to Sarah @tinysarahmakes (yes, we found her!) for the suggestion for this episode. Links mentioned in this episode: Grab my 30 free social media hooks and prompts for small business owners here Get weekly content prompts, social media strategy, and support from me and other small business owners by joining us inside Get Seen Get Sales, our incredible social media mentorship community. Send us Fan Mail The Small Business Community: An online membership community for small business owners to learn, connect and grow  Learn moreFollow the show on Instagram @growthaddictspodcastConnect with Amanda on Instagram: @amandahughes.ukGrowth Addicts Show Notes: Read the blog + grab freebies + guest linksExclusive Discounts: Exclusive discounts on Amanda’s favourite small business tools & services → See discounts