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Join our champion program: [email protected] Attend a Thriving Leader event: https://www.themomentumcompany.com/thriving-leader Instagram: @the.momentum.company LinkedIn: /momentum-company What happens when the skills that made you successful become the very things preventing you—and your team—from growing? In this CEO Season episode of the Intentional Agribusiness Leader Podcast, Mark welcomes back Chad Pinter, CEO of Western Milling, for a conversation about leadership, growth, intentional living, and the lessons behind Chad’s new book, Left Brain Sniper. Chad has spent nearly two decades with Western Milling across finance, sales, development, and leadership roles before becoming CEO in 2022. Together, Mark and Chad explore what it takes to stop being the person who solves every problem, develop a team that can think for itself, and build a life with intention both inside and outside of work. Chad began his career in finance and support roles, where he learned how to influence outcomes without having direct control. Today, that lesson shapes how he leads. Rather than walking into a meeting and immediately telling his team what he thinks the answer should be, Chad intentionally creates space for them to develop it. He says the final result may be 75% of what he originally envisioned—but the other 25% often includes ideas he hadn't considered. More importantly, the team has greater ownership of the outcome. For many leaders, doing something themselves feels faster. But there's a cost. If you continue solving every problem, your team continues bringing every problem back to you. Chad explains that leaders have to become comfortable allowing people to make mistakes, learn, and develop their own ability to solve problems. As he puts it: “You can't grow unless you let your team grow.” The transition from high performer to leader requires shifting from finding value in what you personally accomplish to finding value in what you help others accomplish. Chad's new book, Left Brain Sniper, grew from his own journey of asking what it looks like to intentionally create the life you actually want. The framework looks across five areas of life: yourself, your significant other, friends and family, career, and parenting. Across those areas, Chad identifies four elements of success: Fortitude. Skill. Strategy. Teamwork. The goal isn't perfection. It's understanding where you are, deciding where you want to be, and intentionally closing the gap. We tend to celebrate the visible result. The promotion. The successful business. The athlete who wins. The finished book. We don't always see everything that happened before it. Chad defines fortitude as the willingness to stay with something when circumstances become difficult—to keep moving forward instead of giving up. Skill may eventually become visible, but fortitude is often built quietly through repetition, failure, discipline, and the decision to keep going. Strategy doesn't only belong in an annual leadership retreat. Chad has followed a simple practice since his early twenties: do at least two things every day that move the strategy forward. Because the whirlwind will always show up. Emails, meetings, problems, interruptions, and urgent requests can consume an entire day without moving the bigger vision forward. Two intentional actions each day may not feel significant in the moment, but over months and years, they compound. Some of Chad's biggest lessons didn't come from business. After going through a divorce beginning in 2017, Chad found himself questioning an identity that had been deeply connected to his family and his performance. He began asking harder questions: Who am I when I'm not performing? Who am I when I'm not a husband? Who am I when life goes upside down? That period of solitude became a major catalyst for the framework that eventually became Left Brain Sniper. It forced him to move away from an externally focused life and spend time understanding what he actually valued, who he wanted to become, and how he wanted to show up. For Chad, writing the book wasn't about presenting himself as someone who has all the answers. It's about sharing a framework that has helped him while acknowledging that he's still learning and growing too. Ultimately, the word he keeps returning to is impact. The book gives him an opportunity to leave something behind for his daughters, his family, and anyone else who can use the lessons to become more intentional about how they live and lead. Listen if you are: Leading a team and struggling to stop being the person who solves everythingTrying to develop more ownership and independence in your peopleNavigating a new season of leadership or lifeWorking to become more intentional with your time and prioritiesThinking about the difference between achievement and fulfillmentLooking for a practical framework for personal and professional growth You don't scale by controlling more—you scale by developing people who can think, decide, and lead without you. Know where you're going, build the fortitude to stay with it, move the strategy forward every day, and be intentional about the life you're building along the way.

Join our champion program: [email protected] Attend a Thriving Leader event: https://www.themomentumcompany.com/thriving-leader Instagram: @the.momentum.company LinkedIn: /momentum-company What happens when we give young people more than knowledge—and give them the skills, experiences, and confidence to actually use it? In this CEO Season episode of the Intentional Agribusiness Leader Podcast, Mark sits down with Scott Stump, CEO of the National FFA Organization, for a conversation that hits close to home. Mark shares how his own leadership journey began in an agriculture classroom and through FFA, while Scott shares where the organization is headed as it serves more than one million members. They explore intentional leadership, the growing need for skilled talent, learning by doing, the future of agricultural education, and how technology could help FFA create an even greater impact on the next generation. For Scott, intentionality comes down to something simple: Live and lead into your purpose. His own career didn't follow the path he originally imagined. He entered Purdue planning to become an agricultural engineer, but his experience as a state FFA officer helped him discover that his real purpose was developing people. That purpose eventually took him from the classroom to National FFA, state leadership in Colorado, the U.S. Department of Education, and ultimately back to FFA as CEO. Sometimes the unexpected turns in a career are exactly what prepare us for the work we're meant to do. FFA has grown significantly from the roughly 450,000–480,000 members it had two decades ago. Today, membership has surpassed one million, and Scott says the organization added around 200 new chapters in the past year alone. But the mission remains rooted in developing young people through leadership, personal growth, career success, and hands-on experiences grounded in agriculture. It's not simply about what students learn in a classroom. It's about giving them opportunities to put that knowledge to work. Scott believes the U.S. is at a critical point when it comes to workforce development. He shares that only about one in three high school students has held a job before graduating, while FFA and agricultural education students gain work, entrepreneurship, or independent research experience at significantly higher rates. At the same time, agriculture and other industries need people with practical, technical skills—from welding and electrical work to genetics, veterinary medicine, farming, ranching, and countless other careers. The opportunity for agricultural education is enormous. One of FFA's greatest strengths has always been its emphasis on experience. Students aren't only learning about leadership or technical skills—they're given opportunities to practice them. As Scott and Mark discuss, the familiar FFA philosophy of learning by doing may be even more relevant as employers compete for a shrinking pool of skilled talent. The future workforce will need technical knowledge, but it will also need people who know how to solve problems, communicate, lead, and take ownership. As FFA approaches its 100th National Convention in 2027 and 100th anniversary in 2028, Scott says one major priority is helping young people see agriculture as a first-choice career path. That means connecting students to internships, immersive experiences, and opportunities that allow them to see themselves building a future within the industry. It also means creating meaningful engagement for a membership of more than one million students while supporting the agricultural educators who make those experiences possible. Scott also sees an opportunity for technology and data to help FFA better understand and support each member's journey. Could technology recognize when a student completes one experience and help point them toward the next opportunity? Could it help identify students who begin working toward FFA degrees but don't continue? Could AI give students age-appropriate guidance in the moment while allowing advisors to remain the mentor, encourager, and connector? Scott emphasizes that technology should ultimately serve one purpose: improving the member experience and impact. And as FFA grows, those tools could also help hardworking agriculture teachers serve more students without sacrificing their own well-being. Listen if you are: An FFA alum, agricultural educator, or supporterLeading or hiring within agribusinessConcerned about the future workforce and skilled laborPassionate about developing the next generationInterested in the future of agricultural educationExploring how AI and technology can strengthen learning without replacing human relationships The future of agriculture depends on more than attracting young people to the industry. We have to give them meaningful experiences, practical skills, strong mentors, and a clear path to see where they belong—and then equip them to lead when they get there.

Join our champion program: [email protected] Attend a Thriving Leader event: https://www.themomentumcompany.com/thriving-leader Instagram: @the.momentum.company LinkedIn: /momentum-company Big visions don't become reality just because a leader believes in them. The entire team has to understand where they're going—and how their individual work helps get them there. In this episode of The Intentional Agribusiness Leader Podcast, Mark sits down with Jim Hedges, CEO of CoverCress and a longtime agribusiness leader whose career has taken him from starting his own seed company to leadership roles with Monsanto, 360 Yield Center, and WinField United. Jim and Mark talk about what it takes to turn vision into execution, bring innovation to agriculture, align teams around a common goal, and why sometimes the fastest way forward is to slow down first. For Jim, intentional leadership starts with vision. But having a vision isn't enough. A leader has to believe it, communicate it, and help every person on the team understand what they can personally do to move it forward. When leaders get trapped in quarter-to-quarter thinking, it's easy to lose sight of the bigger picture. The goal is to give people something they can believe in—and then give them a clear path to help execute it. Jim started his first seed company shortly after graduating from the University of Illinois with an agronomy degree. There wasn't an extravagant business plan. There was an idea, a willingness to learn, and a belief that they could build something by serving farmers well. Twenty years later, Monsanto acquired the business. That launched Jim into a career that moved between large corporations and startups—and taught him how valuable both entrepreneurial thinking and access to great talent can be. One principle stayed consistent throughout: Tell the truth early. As Jim puts it, he wants the news whether it's good or bad. Transparency gives leaders the information they need to actually respond. Today, Jim is leading CoverCress as the company works to commercially scale a crop developed from wild pennycress through breeding and gene editing. CoverCress is designed to grow between a traditional corn-and-soybean rotation, giving farmers the potential for three revenue-generating crops in two years while also providing the benefits of a winter cover crop. The harvested crop can be crushed for oil used in renewable fuels, with additional potential uses for the meal. But bringing something genuinely new to agriculture means confronting one of the industry's biggest barriers: “This is the way we've always done it.” Jim calls those some of the most expensive words in farming. A big vision can inspire people. It can also overwhelm them. Jim's approach is to take the long-term destination and break it into achievable milestones. The team doesn't have to accomplish the 2030 vision today. They need to know what has to happen in 2026, then 2027, and continue building from there. He uses an inverted-triangle approach: Start with the vision. Identify the three or four strategic imperatives that will make it possible. Translate those priorities across each function. Then bring them all the way down to the individual actions each person can take. The simpler and clearer the strategy becomes, the easier it is for the entire organization to execute. Vision can't belong to one person at the top. Jim wants his leadership team's fingerprints on it. That shared ownership helps break down silos and gets different functions moving together instead of independently pursuing their own priorities. Because as Jim says: “The only thing worse than missing a milestone is not knowing you missed a milestone.” Alignment makes it easier to see when something is falling behind—and gives the team a chance to respond together. Agriculture doesn't always give us unlimited chances to get something right. For many crops, there's one iteration each year. That makes clarity, alignment, and thoughtful execution incredibly important. Jim's reminder to leaders is simple: Sometimes you have to slow down to speed up. Take the time to clarify the vision. Align the team. Identify the milestones. Make sure everyone understands their role. Then move—with urgency and purpose. Listen if you are:Leading a team through growth, innovation, or changeTrying to turn a big vision into practical executionWorking to break down silos across an organizationBringing a new product or idea into agricultureBuilding a culture of transparency and shared ownershipBalancing urgency with thoughtful decision-making Vision creates direction, but alignment creates execution. Slow down long enough to get clear, give your team ownership of where you're going, and make sure every person understands how their work moves the mission forward.

Join our champion program: [email protected] Attend a Thriving Leader event: https://www.themomentumcompany.com/thriving-leader Instagram: @the.momentum.company LinkedIn: /momentum-company What does it really mean to be intentional with your life and leadership? In this episode of The Intentional Agribusiness Leader Podcast, Mark sits down with Nelson Powell, an experienced agricultural finance leader who has built teams and markets across organizations including Farm Credit, Rabobank, First Bank and Trust, and now MetLife. Nelson is also an eighth-generation member of his family farm—and his perspective on success has changed dramatically throughout his career. Together, Mark and Nelson talk about time, relationships, mentorship, culture, and why some of the most influential leaders you'll ever meet may never have the title to prove it. For Nelson, intentionality starts with one thing: Time. You can't make more of it. You can choose where you invest it, who receives it, and what deserves it—but every day still comes with the same 24 hours. That means being intentional not only with your own time, but with the time of your family, teammates, and clients. As Nelson puts it, time may be the most precious asset we have. Early in his career, Nelson was chasing a very different definition of success. He wanted the plane, the vacation home, the cars, and the material signs that told the world he'd made it. He worked relentlessly—at one point spending roughly 320 nights a year in hotel rooms while building his career. Then one morning, he woke up and had to look at the hotel phone book just to figure out what city he was in. He realized he had achieved many of the things he'd wanted, but the people he viewed as truly successful were building something money couldn't buy: relationships, family, and a life they actually wanted to live. So Nelson changed course. Today, he describes what he has as “the richest life on earth”—not because of what he owns, but because of the people around him. Nelson has helped build agricultural lending teams and markets throughout his career, but he doesn't credit complicated strategies for that success. He credits relationships. Knowing people. Caring deeply about them. Learning the business. Finding great teammates. Understanding the challenges facing clients. Leadership, especially in agriculture, requires a willingness to dig in and understand both the business and the people behind it. Nelson has benefited from incredible mentors throughout his career, but he learned an important lesson along the way: The best mentor isn't necessarily the person at the top. Leadership can exist at every level of an organization. Sometimes the person with the most wisdom is quietly doing their job several levels below the CEO—and all you have to do is ask them for help. Don't chase titles. Look for people whose lives, habits, wisdom, and leadership are worth learning from. After working across multiple organizations and cultures, Nelson has learned that there's often a difference between the culture leadership intends to create and the culture employees actually experience. A mission statement sitting on a shelf isn't culture. Culture is what people live every day. And while senior leadership has tremendous influence over an organization's culture, Nelson challenges every employee to take ownership of the culture they create within their own circle. Instead of only pointing toward what's wrong, ask what you can personally do to make it better. Nelson also believes leaders need to stay connected to the people and customers doing the work. Information changes as it travels through an organization. By the time something reaches senior leadership, it may have passed through several filters. Maintaining some connection to the front line gives leaders a perspective that reports, meetings, and secondhand information can't always provide. Nelson closes the conversation with a reminder worth hearing: There are incredible leaders throughout agriculture who may never become a CEO, receive an award, or have a wall filled with plaques. That doesn't make their impact any less significant. What you do every day matters. The people you've encouraged, mentored, served, and influenced notice—even when they don't always know how to tell you. Listen if you are: Building or leading a team in agricultureTrying to become more intentional with your timeLooking for a mentor—or hoping to become oneNavigating a new organization or company cultureReconsidering what success actually meansLeading without a formal leadership title A rich life isn't measured by what you accumulate or the title beside your name. Be intentional with your time, invest deeply in people, take ownership of the culture around you, and remember that your impact matters—even when nobody gives you a plaque for it.

Join our champion program: [email protected] Attend a Thriving Leader event: https://www.themomentumcompany.com/thriving-leader Instagram: @the.momentum.company LinkedIn: /momentum-company Agriculture is changing faster than most of us can keep up with—and according to Aidan Connolly, the biggest mistake leaders can make right now is waiting for someone else to figure it out first. In this episode of The Intentional Agribusiness Leader Podcast, Mark sits down with Aidan Connolly, a globally recognized voice in agricultural innovation and author of The Future of Agriculture. Aidan grew up in Ireland and spent years traveling the world with Alltech, experiencing its growth from roughly $23 million to $2.5 billion in sales and working across more than 100 countries. Today, his work focuses on innovation and helping agriculture prepare for what's coming next. When Aidan published The Future of Agriculture, AI was only one piece of a much larger conversation around emerging technology. Six weeks later, ChatGPT arrived. Today, Aidan says it's nearly impossible to have a conversation about the future of agriculture without putting AI front and center. The pace of change is accelerating—and what feels innovative today could be outdated tomorrow. That's exactly why intentional leadership matters. The tools will continue to get better. The question is whether leaders are willing to learn, experiment, and adapt quickly enough to use them well. One of my favorite parts of this conversation was Aidan's reminder that innovation isn't reserved for the youngest person in the room. He shares the story of a 78-year-old colleague who was running circles around him with AI—not because of age, education, or IQ, but because the guy was relentlessly learning. Age isn't the defining factor. Hunger is. The people positioned to thrive in this next era will be the ones willing to keep learning, questioning what they know, and getting in the game. Aidan's advice to agribusiness leaders is simple: Don't be last. You don't have to know exactly what agriculture will look like 20 or 30 years from now. Nobody does. But the technologies capable of disrupting our businesses are already here. Build the pilot. Put together the team. Start experimenting. And as a leader, don't simply hand AI over to IT and walk away. Learn enough to understand what's possible and personally participate in the conversation. Aidan also breaks down his 2-1-4-3 framework for strategic planning. Most traditional plans spend too much time talking about where we've been before eventually getting to where we're going. Aidan flips that thinking. Get brutally clear about where you are today. Briefly understand how the past got you here. Then define where you actually want to go before choosing the road that will get you there. In a world moving this quickly, leaders can't spend all their time firefighting and making small, incremental improvements. We need space to identify the two or three moves that could fundamentally change the future of the business. We also get practical about one of agriculture's biggest challenges with AI: our data isn't always ready for it. Too much information is still being recorded manually, entered later, stored in disconnected systems, or simply captured inconsistently. Aidan calls it “data obesity.” Sensors, wearables, cameras, and other technologies are beginning to change that by collecting information automatically and in real time. When we combine better data with AI, the opportunity for agriculture—from animal health to productivity and efficiency—is enormous. Maybe the most important question isn't simply how much more productive AI can make us. It's what we're going to do with the time it gives back. Do we cram more work into every open space? Or do we use technology to create room for the things machines can't replace? Aidan points to relationships—spending more time with customers, understanding what they actually need, building trust, and helping people implement ideas. That's where this conversation ultimately comes back to intentional leadership. The goal isn't technology for technology's sake. It's using these tools intentionally to build better businesses, stronger relationships, and hopefully better lives. Listen if you are: Leading an agribusiness through rapid technological changeTrying to understand where AI fits into your organizationThinking about the future of agriculture and foodLooking for a better way to approach strategic planningInterested in innovation, data, and agricultural efficiencyCommitted to becoming a continuous learner Don't wait until the future is obvious. Get in the game, stay hungry enough to keep learning, and use technology to create more space for the work—and the relationships—that actually matter.

Join our champion program: [email protected] Attend a Thriving Leader event: https://www.themomentumcompany.com/thriving-leader Instagram: @the.momentum.company LinkedIn: /momentum-company In this CEO Season episode of The Intentional Agribusiness Leader Podcast, Mark sits down with Paul Konrad, CEO of Streamline Ag, for a conversation about the changing agribusiness landscape, building a high-performing team, and leading intentionally through growth. Paul has spent more than 30 years in agriculture, beginning as a crop consultant before building a career across ag retail and distribution. Four years ago, he recognized a shift in how products were reaching farmers and saw an opportunity to build something different. Streamline Ag is a seed-driven crop inputs company with a simple focus: How can we help farmers get more from their seed investment? The company works with emerging technologies—including biologicals, biostimulants, bioinsecticides, and biofungicides—to help improve crop performance and deliver additional ROI to farmers. In just four years, Streamline has built a network of roughly 400 dealers across 30 states, partnering primarily with seed dealers who already have trusted relationships with growers. For Paul, the opportunity isn't simply about introducing new products. It's about identifying a farmer's problem, finding the right technology, and helping solve it in a meaningful and economical way. As Streamline grows, Paul is intentional about the type of people he brings onto the team. Agronomic knowledge matters—but initiative matters even more. He looks for people willing to step forward, take ownership, build relationships, and pursue a goal without needing constant direction. In Paul's words, he wants someone willing to "grab the ball and go get it." That entrepreneurial spirit has become an important part of Streamline's culture as the company continues to grow. With new products and technologies emerging quickly, education is another major challenge. Paul and Mark discuss Streamline's use of Jericho to give team members and dealers easier access to product knowledge, agronomic information, sales coaching, and other resources when they actually need them. For Paul, the opportunity comes down to two things: education and efficiency. If his team can spend less time searching for answers, they can spend more time building relationships with dealers and farmers. One of the strongest moments of the episode comes when Paul talks about what intentionality means as a CEO. The market is moving quickly. Technology is changing. AI is accelerating that change. Paul believes leaders have to remain flexible while staying focused on who they are, what they're building, and how they plan to get there. Then he shares a phrase that captures his approach: “The hours have to buy the future.” The time his team invests today needs to create something meaningful tomorrow—not just for the business, but for the people doing the work. Streamline's growth model is built around helping other businesses succeed. Rather than trying to own every farmer relationship directly, Streamline partners with established dealers and helps them bring greater value to their customers. When those dealers grow their businesses, improve profitability, and build better lives for themselves, Streamline wins too. It's a different approach to growth—one rooted in partnership rather than ownership. Paul doesn't believe leadership development is something a CEO should simply assign to everyone else. As Streamline's leadership team develops, he's going through the process alongside them. Why? Because he's still learning too. Paul believes every challenge—even the difficult ones—can become a learning opportunity when you're willing to approach it that way. It's a reminder that intentional leadership requires humility, curiosity, and a willingness to keep growing alongside the people you lead. Listen if you are: Leading an agribusiness through growth or changeExploring biologicals and emerging crop technologiesBuilding a sales or dealer networkLooking for entrepreneurial people to join your teamTrying to use AI and technology more intentionallyFocused on creating a culture of learning and ownership The hours have to buy the future. Intentional leaders make sure the work being done today creates meaningful growth tomorrow—for the business, the customer, and the people doing the work.

Join our champion program: [email protected] Attend a Thriving Leader event: https://www.themomentumcompany.com/thriving-leader Instagram: @the.momentum.company LinkedIn: /momentum-company In this special CEO Season episode of The Intentional Agribusiness Leader Podcast, Mark welcomes back Danny Leckie, CEO of Hatch, for a conversation about explosive growth, bold vision, and what happens when intentional leadership is tied to a mission bigger than yourself. Hatch has grown from a regional nonprofit into a national organization working to close a critical gap in the food bank system: access to high-quality protein. Today, Hatch operates across 42 states, has worked with more than 178 food banks, and has delivered over 350 million meals in the last decade—including 100 million in the past year alone. From 5 Million to 100+ Million Meals When Danny took over leadership of Hatch five years ago, the organization was distributing roughly 80,000 dozen eggs each month. Today, that number has grown to more than 1.5 million dozen eggs per month, along with more than 2 million pounds of meat. In just four years, Hatch grew its annual impact from approximately 5 million servings of protein to 102 million. Now Danny and his team have planted an even bigger flag: 30X the organization over the next decade. Danny shares the story behind one of Hatch's biggest initiatives yet: a coalition designed to close the protein gap in America's charitable food system. What began with a bold "what if?" conversation grew into a collaboration involving major agricultural companies, protein organizations, hunger advocates, and government leaders. Within 90 days, the effort helped mobilize $40 million toward the mission, with a long-term goal of providing 3 billion servings of protein annually. Tony Robbins also joined the mission, committing up to $8 million in matching funds toward Hatch's national crowdfunding campaign. For Danny, it's an example of what becomes possible when people truly believe in a mission—and are willing to lead from the front. Getting protein into the charitable food system isn't simply about having enough food. It's also an infrastructure problem. Many food pantries don't have the refrigeration, freezer space, or transportation needed to accept fresh protein. Over the past two years, Hatch and its partners have delivered more than 300 coolers to food pantries. One properly supported cooler can help move roughly 8,000 pounds of food per month. That's why Danny's team is intentionally working on both sides of the equation: creating a dedicated protein supply chain while building the infrastructure communities need to receive and distribute it. Growth at this scale comes with criticism, politics, and plenty of competing opinions. Danny's response is to keep returning to the mission. Hatch's North Star is clear: Close the protein gap and provide 3 billion servings of protein each year. Every partnership, dollar, and decision should move the organization closer to that goal. And even if they don't hit the full target? If millions more people gain access to nutritious food because they were willing to aim big, the effort still matters. Toward the end of the conversation, Danny shares something that's easy to lose sight of when talking about millions of meals and 30X growth. The numbers aren't the real story. The people are. The real impact happens at the neighbor level—in families gathering around a table, children gaining access to better nutrition, and communities becoming healthier and stronger. As Danny puts it, they're not building Hatch for Hatch. They're building it for the people who need it. It's a powerful reminder that intentional leadership isn't simply about setting bigger goals. It's about remembering who those goals are meant to serve. Listen if you are: Leading an organization through rapid growthBuilding toward a bold, long-term visionTrying to create partnerships around a meaningful missionWorking in agriculture, food, or the nonprofit sectorLooking for ways your business can make a tangible differenceCommitted to leading with purpose and measurable impact Think bigger, stay anchored to your North Star, and never let the size of the numbers distract you from the individual lives you're working to change.

Join our champion program: [email protected] Attend a Thriving Leader event: https://thriving-leader-2026.lovable.app/ Instagram: @the.momentum.company LinkedIn: /momentum-company In this episode of The Intentional Agribusiness Leader Podcast, Mark sits down with Dan Stachofsky, founder and managing director of Essential Energy, for a thought-provoking conversation about technology, health, agriculture, and the environments surrounding people, plants, and animals. Before moving into this work, Dan was a tech executive helping Fortune 100 companies, including Microsoft and Amazon, manage digital infrastructure during the rise of cloud computing and AI. Today, he leads Essential Energy, a nonprofit focused on EMF and light-conditioning tools. Dan defines intentionality this way: Live into what is true—with compassion. For Dan, intentional leadership means being willing to share what you believe while staying curious about what someone else believes. When truth and compassion meet, conversations shift from defending to discovering. From Big Tech to a Different Kind of Energy Dan's perspective changed after his firstborn daughter was born with complex medical challenges. That experience led his family to explore health, nutrition, environment, and alternative approaches. They eventually moved away from Seattle, began growing their own food, and became increasingly interested in how the surrounding environment might affect health. That journey ultimately shaped the work Dan does today through Essential Energy. Are We Paying Enough Attention to the Farm Environment? A major focus of the episode is electromagnetic fields, or EMFs. Dan explains his view of the difference between naturally occurring electromagnetic fields and artificial fields produced by modern technology—from electrical infrastructure and Wi-Fi to wireless communications and equipment. The bigger question becomes: As agriculture adopts more technology, are there environmental factors we aren't measuring yet? Dan sees the physical environment as another part of the farm-management puzzle—alongside genetics, nutrition, soil health, and management practices. What Farmers Are Seeing Dan shares examples from farms using Essential Energy's conditioning technology, including reported changes in cattle performance, crop yields, animal behavior, and food nutrient measurements. His media kit also includes farmer testimonials reporting differences in soybean and corn yields, conception rates, cattle gains, and berry production. At the same time, Dan acknowledges that some of the comparisons discussed in the episode were not tightly controlled experiments and that more detailed testing is still needed. That leads to one of the strongest themes of the conversation: Stay curious. Ask questions. Test ideas. Gather better data. And don't dismiss something simply because it's unfamiliar. Stewardship Beyond the Soil Dan's challenge to agriculture is to broaden how we think about stewardship. Farmers already steward soil, water, livestock, crops, and natural resources. What else in the environment deserves our attention? What aren't we measuring? And what could we learn if we're willing to investigate? Because intentional leadership doesn't require having every answer. Sometimes it starts with being willing to ask a question nobody else is asking. Listen if you are: Curious about technology and farm healthInterested in emerging approaches to livestock and crop performanceThinking about how AI and increased technology use are changing agriculturePassionate about stewardship and regenerative agricultureWilling to explore unconventional ideas while asking for better data Intentional leadership requires curiosity. As technology becomes more embedded in agriculture, great leaders stay open to asking what we're gaining, what we may be overlooking, and how we can become better stewards of the environment around us.

Join our champion program: [email protected] Attend a Thriving Leader event: https://thriving-leader-2026.lovable.app/ Instagram: @the.momentum.company LinkedIn: /momentum-company In this episode of The Intentional Agribusiness Leader Podcast, Mark sits down with Robert Hunter, an executive leader, strategist, and fifth-generation Canadian farmer who has spent more than 20 years helping organizations navigate change, build partnerships, and create opportunities for growth. Robert has built his career at the intersection of agriculture, food systems, sustainability, innovation, trade, and public policy. Having lived and worked across Canada, Europe, Asia, and the United States, he brings a unique global perspective on what it takes to lead through complexity and change. His career has included senior leadership roles with organizations including CropLife International and Protein Industries Canada, and he currently advises organizations on strategy, governance, and industry transformation. Robert's definition of intentionality centers around a deceptively simple idea: Be present in the “is.” Leaders are trained to solve problems, make judgments, and drive toward outcomes. But in our rush to find the answer, we can miss what's actually happening in front of us. Robert challenges leaders to slow down long enough to understand the current reality—the people, environment, emotions, and circumstances—before jumping to conclusions or solutions. One of the most powerful moments of the conversation comes from Robert's work on the Board of Directors of the Do More Agriculture Foundation, an organization supporting mental health in agriculture. When a fellow board member shared the devastating impact of a farmer's suicide in her community, Robert's instinct was to immediately find a solution. What resources could they provide? What could they do differently? How could they prevent it from happening again? But he recognized that wasn't what the moment needed. It needed someone willing to listen, acknowledge the pain, and simply be present. Sometimes leadership isn't about fixing the situation. It's about holding space for the people experiencing it. The conversation also explores Robert's journey from his family's farm in Canada to working across the global agricultural value chain. After beginning his career as a fifth-generation farmer, Robert moved into roles that exposed him to consumer demand, international markets, trade, regulation, policy, and innovation. That experience shaped how he views agriculture today: Innovation, commercialization, and policy have to work together. Progress doesn't happen when each operates in isolation. Another major theme throughout the episode is trust. After working across multiple countries and cultures, Robert believes trust is one of the most important foundations for building an environment where people can thrive. And trust starts with listening. Before entering a new organization, team, or culture and immediately deciding what needs to change, leaders need to understand the dynamics already at work. Robert shares a memorable observation from his international experience: Europeans are polite. Americans are nice. Canadians are kind. While intentionally simplified, his point is that communication, agreement, disagreement, and trust can look very different depending on the culture you're operating within. Great leaders learn to recognize those differences while remaining consistent in who they are and how they communicate. The conversation then turns to one of the biggest challenges facing leaders today: Distraction. News. Social media. AI. Politics. Technology. Constant information. There will always be something competing for our attention. Robert's perspective isn't that leaders should try to eliminate distraction entirely. Instead, they need to accept the environment they're operating in and learn how to lead effectively within it. The challenge for the next generation of leaders will be learning how to move organizations forward without constantly becoming reactive to whatever happens next. That requires something deeper: Knowing who you are. Robert shares that throughout his international career, he sometimes imagined moving to another country would allow him to become a different type of leader. Eventually, he realized something. He was still the same person. The real work wasn't becoming someone else. It was understanding who he was and learning how to become the best version of that person. The episode closes by looking toward agriculture's future. Robert challenges the industry to think bigger about its North Star. Food security will always matter—but what other global challenges could agriculture help solve? As AI reshapes employment and economies around the world, could agriculture play a larger role in creating meaningful livelihoods? Could agriculture help reconnect people to food, family, and community? Could the industry become part of the solution to challenges we haven't even identified yet? Robert's global experience has shown him that food remains deeply connected to culture in many parts of the world. Perhaps one of agriculture's greatest opportunities isn't simply producing enough food. It's helping people reconnect with why food matters in the first place. Listen if you are: Leading through uncertainty or organizational changeWorking across different teams, cultures, or countriesTrying to become a better listener and communicatorFeeling overwhelmed by constant distraction and informationInterested in the intersection of agriculture, policy, innovation, and tradeThinking about agriculture's role in solving future global challengesCommitted to becoming a more intentional leader Intentional leadership starts with being present enough to see reality as it is—not simply as you expected it to be. Listen first, understand the moment, know who you are, and then lead forward.

Join our champion program: [email protected] Attend a Thriving Leader event: https://thriving-leader-2026.lovable.app/ Instagram: @the.momentum.company LinkedIn: /momentum-company In this episode of The Intentional Agribusiness Leader Podcast, Mark sits down with Celeste Lindsey, Executive Director of the Equipment Marketing & Distribution Association (EMDA), for a conversation about servant leadership, relationship-building, and creating lasting value through intentional service. When asked what it means to be intentional, Celeste's answer is refreshingly simple: Align your actions, conversations, and decisions with the impact you want to create. Whether she's serving members, leading an association, or building relationships, her goal is the same—to make people feel seen, heard, and genuinely cared for. Celeste shares how EMDA has spent more than 80 years connecting manufacturers of shortline agricultural equipment with distributors, sales representatives, and industry partners. Rather than simply hosting events, the organization exists to create meaningful connections that help businesses grow year-round through networking, education, and strategic partnerships. One of the most inspiring moments of the conversation is hearing how Celeste found her current role. After years as a preschool educator and later a construction recruiter, she wasn't looking for a career change. In fact, she initially turned the opportunity down. But after repeated conversations—and a few unexpected changes in her life—she recognized the opportunity as something she was meant to pursue. Sometimes the right opportunity finds you before you're looking for it. The discussion then shifts toward leadership. Managing an association means balancing many personalities, competing priorities, and differing opinions. Celeste explains that one of her greatest leadership tools isn't persuasion—it's communication. By clearly explaining the "why" behind decisions and taking time to understand the people she serves, she's built trust with members and board leaders alike. Her background in education continues to influence how she leads today. Teaching preschool taught her how to simplify complex ideas, communicate with clarity, and patiently help people grow—skills that translate remarkably well into executive leadership. Another key theme throughout the episode is the importance of listening. Rather than assuming she knows what members need, Celeste continually asks for feedback and looks for opportunities to improve the member experience. One example is EMDA's newly launched online connection tool, created directly from member requests. By listening first, she turned a challenge into one of the organization's newest benefits. The conversation also explores overcoming self-doubt and earning credibility as a young leader. Early in her career, Celeste often had to overcome assumptions based on her age. Instead of allowing those perceptions to define her, she focused on consistently delivering results and building trust over time. When asked about her proudest accomplishments, Celeste shares two defining moments. The first was securing a highly competitive $90,000 grant that transformed the preschool she led, creating lasting educational opportunities for students, teachers, and families. The second is her work at EMDA, where membership has grown dramatically over the past few years through stronger relationships, increased visibility, and a renewed focus on serving members well. Beyond her leadership role, Celeste is passionate about health and fitness. She operates a small gym from her barn dominium, leading strength training and HIIT classes for members of her local community. For Celeste, physical fitness isn't separate from leadership—it strengthens it. Building discipline through exercise, fueling your body well, and creating healthy routines all contribute to becoming a stronger, more resilient leader. Throughout the conversation, one message remains clear: Great leadership isn't built through flashy moments. It's built through consistency, communication, and genuinely caring about the people you're called to serve. Listen if you are: Leading an association or member-based organizationLooking to strengthen relationships with customers or membersBuilding trust through communicationNavigating leadership early in your careerPassionate about personal growth, health, and leadershipLooking for practical ways to serve people more intentionally Leadership isn't about having all the answers. It's about consistently showing up, listening well, communicating clearly, and making people feel valued every single day.

Join our champion program: [email protected] Attend a Thriving Leader event: https://thriving-leader-2026.lovable.app/ Instagram: @the.momentum.company LinkedIn: /momentum-company In this episode of The Intentional Agribusiness Leader, Mark sits down with entrepreneur, inventor, creative strategist, retired professional rodeo cowboy, and FullBucket Health co-founder Robo Hendrickson. What begins as a conversation about entrepreneurship quickly becomes a masterclass on intentionality, focus, AI, innovation, and building a business that truly matters. Robo shares one of the biggest shifts in his career. For years, Robo considered himself an opportunist. He was constantly finding new ideas, launching businesses, pursuing partnerships, and chasing the next opportunity. At one point, he had eleven different ventures competing for his attention. Then one question changed everything: What if being intentional mattered more than being opportunistic? That realization led Robo to clear his plate, walk away from good opportunities, and focus his energy on the few things that mattered most. Sometimes success isn't about adding more. It's about having the courage to burn the boats behind you. The conversation moves into Mark's three-part definition of intentional leadership: Be deliberate.Be decisive.Be uniquely who you were created to be. Rather than copying someone else's leadership style, intentional leaders discover their own voice and lead from a place of authenticity. Robo also shares remarkable stories from his entrepreneurial journey. From helping build Sony's first website during the early days of the internet to creating innovative training systems for retail sales teams, Robo reflects on what it was like to pioneer technology before most people understood its potential. The lesson? Great innovators don't wait until they have all the answers. They start building anyway. The conversation naturally shifts to artificial intelligence. Mark and Robo compare today's AI revolution to the birth of the internet—filled with excitement, uncertainty, skepticism, and incredible opportunity. Rather than fearing AI, they encourage leaders to become students of it. Technology will continue to change, but leaders who remain curious and intentional will always have an advantage. One particularly practical discussion centers around how AI is already transforming sales. From coaching conversations and improving emails to helping new salespeople learn faster, AI isn't replacing great salespeople—it's accelerating their growth. The leaders who learn how to work alongside AI will outperform those who ignore it. The second half of the episode explores Robo's return to agriculture through FullBucket Health. After years serving global brands like Sony, GameStop, XM Satellite Radio, and Blockbuster, Robo realized something important: It doesn't matter what you do nearly as much as who you do it with. That realization led Robo back to agriculture alongside two visionary veterinarians, where together they built a company focused on improving animal health through science-backed nutrition and probiotics. The conversation dives into emerging research surrounding gut health, inflammation, the microbiome, and how improving animal health starts from the inside out. It's a fascinating look at where veterinary medicine—and human health—is headed. The episode closes with one of the most inspiring parts of Robo's story. Through FullBucket Health's one-for-one giving program, every product sold helps provide nutritional support to working animals in Guatemala and other developing countries. More than 28 tons of supplements have been distributed while veterinary students and professionals work together to improve animal health, educate families, and create lasting impact in rural communities. It's a reminder that great businesses don't simply create profit. They create purpose. Listen if you are: Struggling with too many opportunities and not enough focusBuilding a business around purpose instead of profitCurious about how AI is changing leadership and salesLeading innovation inside your organizationInterested in entrepreneurship and brand buildingLooking to make a meaningful impact beyond your business The most successful leaders don't chase every opportunity—they intentionally choose the few that align with their purpose, then give them everything they've got.

Join our champion program: [email protected] Attend a Thriving Leader event: https://thriving-leader-2026.lovable.app/ Instagram: @the.momentum.company LinkedIn: /momentum-company In this episode of The Intentional Agribusiness Leader, Mark sits down with Paul Mikesell, Founder and CEO of Carbon Robotics, for a fascinating conversation about AI, autonomous farming, laser weeding, and what it really takes to bring breakthrough technology into agriculture. Paul defines intentional leadership with a simple philosophy: Treat your employees well. Treat your customers well. Every major decision at Carbon Robotics is filtered through those two principles. Paul believes that when you genuinely care for your team and relentlessly serve your customers, long-term success follows naturally. The conversation quickly dives into the technology that's turning heads across agriculture. Carbon Robotics' LaserWeeder uses artificial intelligence, computer vision, and high-powered lasers to identify and eliminate weeds with millimeter-level precision—without chemicals. Instead of spraying an entire field, the system targets individual weeds while leaving crops untouched, allowing nutrients to remain in the soil and reducing dependence on herbicides. But this episode isn't really about lasers. It's about solving real problems. Paul believes technology should make farming: More profitableMore sustainableLess dependent on laborEasier to support for the long haul That philosophy has shaped every part of Carbon Robotics' business model. Unlike many equipment manufacturers, the company handles its own sales, manufacturing, service, and customer support. Paul believes owning the entire customer relationship creates better products, faster innovation, and greater trust. Because when someone buys a machine that will be part of their operation for the next decade, they're investing in much more than equipment. They're investing in a relationship. Another major theme throughout the conversation is this: Innovation means nothing without execution. Paul shares why so many ag-tech startups struggle—not because the technology isn't impressive, but because they underestimate the importance of service, logistics, parts availability, and long-term customer support. Selling the machine is only the beginning. Supporting it is the real commitment. The conversation also explores Paul's remarkable entrepreneurial journey. A lifelong programmer who started coding at age 10, Paul helped build multiple successful technology companies before bringing his AI expertise into agriculture. His vision was simple: Bridge the gap between Silicon Valley innovation and the real challenges farmers face every day. The discussion expands into the future of AI in agriculture—from autonomous tractors and computer vision to precision farming and real-time decision-making. While the technology is impressive, Paul believes one thing hasn't changed: Agriculture is still a relationship business. Even with groundbreaking innovation, trust is earned over years—not through software, but through showing up, listening, and supporting customers long after the sale. The episode closes with an important look ahead. As labor shortages continue, herbicide resistance grows, and consumers ask more questions about how food is produced, technology will play an increasingly important role. Not to replace farmers. But to give them better tools. Because the future of agriculture isn't about choosing between innovation and relationships. It's about using innovation to strengthen the relationships that have always been at the heart of farming. Listen if you are: Curious about AI and the future of agricultureInterested in autonomous equipment and precision farmingLeading innovation inside your organizationBuilding a customer-focused businessNavigating labor shortages or rising production costsLooking to lead with both technology and trust Technology may transform agriculture, but relationships will always be what drives it forward.

Join our champion program: [email protected] Attend a Thriving Leader event: https://thriving-leader-2026.lovable.app/ Instagram: @the.momentum.company LinkedIn: /momentum-company In this episode of The Intentional Agribusiness Leader, Mark sits down with Karla Thieman, Senior Vice President of Public Policy at JBS USA, for a conversation about leadership, public policy, career development, culture, and what it takes to create lasting impact in agriculture. Karla defines intentional leadership through one simple idea: Have a North Star. Know where you're trying to go. The path won't always be straight. There will be setbacks, unexpected opportunities, and plenty of detours. But intentional leaders don't lose sight of the destination—they adjust their route while staying committed to the mission. For Karla, that North Star started early. As a high school senior, she knew she wanted to become an agricultural lobbyist—someone who could connect farmers to public policy and serve as a voice for agriculture in Washington, D.C. That vision guided every opportunity that followed, from Capitol Hill to USDA and ultimately to leading public policy efforts at JBS USA. One of the biggest themes throughout the conversation is this: Leadership isn't about having a perfect plan. It's about having a clear direction. The conversation traces Karla's journey through writing the 2014 Farm Bill, serving as Chief of Staff to Secretary Tom Vilsack at the USDA, and eventually building JBS USA's Washington, D.C., public policy office from the ground up. Along the way, she shares an important reminder: Sometimes the opportunities that shape your career aren't the ones you planned for. They're the ones you were prepared for. Another major theme is culture. When Karla joined JBS, she didn't just build a team—she intentionally built a culture. She believes great teams start with great people, long before a position is ever available. Throughout her career, she's kept a "Rolodex" of talented individuals, investing in relationships and identifying future leaders long before she needed to hire them. The conversation also explores how JBS reinforces its culture across more than 80,000 employees through seven core values: DeterminationSimplicityAvailabilityHumilitySincerityDisciplineOwnership Those values aren't simply written on the wall. They're embedded into hiring, performance evaluations, leadership development, and daily decision-making. Because culture isn't built by intention alone. It's built through consistent reinforcement. Another powerful leadership lesson comes from Karla's experience leading teams at a young age. Like many emerging leaders, she wrestled with imposter syndrome after stepping into high-level leadership roles early in her career. Her biggest lesson? Information isn't power unless you share it. She observed that the best leaders weren't the ones who protected information to maintain influence. They were the ones who equipped their teams by creating transparency, trust, and ownership. That philosophy has shaped the way she leads today. The conversation closes with one of Karla's proudest accomplishments—helping launch the International Year of the Woman Farmer. What began as an idea in 2015 took more than a decade, multiple administrations, countless partnerships, and unwavering persistence before becoming a reality in 2026. It's a powerful reminder that meaningful change rarely happens overnight. Sometimes the most important work requires years of steady, intentional progress. Because leadership isn't measured by how quickly something happens. It's measured by whether you're willing to keep moving toward your North Star. Listen if you are: Navigating leadership or career transitionsInterested in agricultural policy and the Farm BillBuilding culture within your organizationDeveloping and leading high-performing teamsLooking to grow as an intentional leaderPassionate about the future of agriculture and public service A clear North Star won't eliminate the twists and turns—but it will keep you moving in the right direction.

Join our champion program: [email protected] Attend a Thriving Leader event: https://thriving-leader-2026.lovable.app/ Instagram: @the.momentum.company LinkedIn: /momentum-company In this episode of The Intentional Agribusiness Leader, Mark sits down with Amanda Martin, President and CEO of the Illinois Ag Leadership Foundation (IALF), for a conversation about leadership development, community impact, education, and preparing the next generation of agricultural leaders. Amanda defines intentional leadership simply: Showing up with purpose. Whether it's following through on commitments, leading through service, making thoughtful decisions, or understanding how your actions impact others, intentional leadership begins with being deliberate about how you show up every day. At the Illinois Ag Leadership Foundation, that philosophy comes to life through a two-year leadership development program that brings together leaders from every corner of agriculture—from row crop producers and agribusiness professionals to urban agriculture advocates and policy leaders. A major theme throughout the conversation is this: Leadership grows when people leave their bubble. One of the unique strengths of the program is its diversity of perspectives. Participants may come from completely different sectors of agriculture, but they share a common goal: helping strengthen their communities, their industry, and the future of food and agriculture. As Amanda explains, many of the challenges facing agriculture today aren't solved by staying in silos. They're solved by bringing people together. The conversation explores the growing importance of bridging the urban-rural divide, especially in states like Illinois where agriculture and large population centers coexist side by side. Amanda believes leaders have a responsibility to listen, understand different perspectives, and find common ground. Because despite different backgrounds, most people want the same things: Strong communitiesSafe foodOpportunity for future generationsA better future for their families Another major topic is leadership development in a rapidly changing world. Technology is evolving. AI is reshaping how people learn and work. Career paths are becoming less traditional. And leadership development must evolve alongside it. Amanda shares why she believes there are many pathways to success today—not just a traditional four-year degree. Whether through college, technical programs, certifications, apprenticeships, or leadership experiences, the goal remains the same: Continue growing. Continue learning. Continue expanding your perspective. The conversation also dives into one of the most important leadership skills of the future: Having difficult conversations. Amanda works closely with fellows on how to navigate disagreement, communicate with empathy, and lead productive conversations even when perspectives differ. One lesson she shares stands out: The goal isn't to win the conversation. The goal is to move things forward. In an increasingly divided world, that mindset may be more important than ever. The discussion also explores trust, networking, policy, and the future of agriculture. As food systems become more complex and global challenges continue to evolve, Amanda believes leaders must be prepared to think beyond their own operation, organization, or community. They must understand the larger ecosystem. Because agriculture doesn't operate in isolation. Policy affects production. Technology affects markets. Global events affect local communities. Everything is connected. The episode closes with a challenge for every listener: Invest in your leadership. Whether through formal programs, mentorship, community involvement, or personal development, leadership doesn't happen by accident. It happens when people choose to step forward. Because the future of agriculture won't be built by spectators. It will be built by leaders who are willing to show up. Listen if you are:Developing leaders within your organizationInterested in the future of agricultural leadershipNavigating change in education or workforce developmentLooking to improve communication and leadership skillsPassionate about building stronger communitiesCommitted to growing your leadership influence Key TakeawayThe best leaders don't just show up. They show up intentionally—and create space for others to grow alongside them.

Join our champion program: [email protected] Attend a Thriving Leader event: https://thriving-leader-2026.lovable.app/ Instagram: @the.momentum.company LinkedIn: /momentum-company In this episode of The Intentional Agribusiness Leader, Mark sits down with Jim Schwartz, Director of Research, Agronomy, & PFR at Beck's Hybrids, for a conversation on leadership, innovation, culture, decision-making, and what really matters over the course of a career. With more than four decades in agriculture, Jim has seen industries evolve, technologies emerge, and business models come and go. Through it all, one principle has remained constant: Begin with the end in mind. Drawing from Stephen Covey's timeless leadership philosophy, Jim believes intentional leaders don't drift through decisions. They take the time to understand what they're trying to accomplish and align their actions with a larger purpose and long-term vision. One of the most powerful themes throughout the conversation is this: There's a difference between making great decisions and getting great outcomes. A good outcome doesn't always mean a good decision was made. And a great decision doesn't always produce immediate results. The challenge for leaders is to focus on the quality of the decision rather than becoming overly attached to the outcome. Over time, good decisions compound into meaningful results. The conversation also explores Jim's entrepreneurial journey as one of the founders of iCorn, one of the first internet-based seed companies. Long before e-commerce became mainstream, Jim and his partners challenged industry norms and built a business around a completely different approach to selling seed. Looking back, Jim believes they weren't wrong. They were simply early. The experience reinforced an important lesson: Sometimes innovation isn't ahead of the market because it's a bad idea. It's ahead of the market because the world hasn't caught up yet. Another major topic is leadership and culture. As the leader of research, agronomy, and Practical Farm Research at Beck's, Jim believes culture is built intentionally—not accidentally. It starts with hiring the right people, but it grows through: Consistent communicationCoaching and accountabilityReinforcement of valuesLeaders who model the behaviors they expect Culture isn't created by what's written on the wall. It's created by what leaders consistently reinforce. The discussion also dives into patience—a challenge many high performers know all too well. Jim shares a framework he uses with new employees: Year 1: Learn the jobYear 2: Master the jobYear 3: Make an impact In an industry built on annual cycles, meaningful growth takes time. Too many people expect immediate results before they've developed the experience necessary to create lasting impact. One of the most personal moments of the episode comes when Mark asks Jim about his biggest challenge. His answer? Himself. Jim openly discusses how impatience has been both one of his greatest strengths and one of his greatest weaknesses throughout his career. His willingness to move quickly has created opportunities, driven innovation, and fueled growth. But like many leaders, he's learned that self-awareness is often the key to sustaining success. The conversation eventually moves beyond business and into legacy. When asked about one of his biggest wins, Jim doesn't mention a title, promotion, or business achievement. Instead, he talks about coaching high school basketball. Years later, former players still call to invite him to weddings and major life events. For Jim, that's the real win. Because there's a difference between success and significance. Success is about you. Significance is about the impact you have on others. The episode closes with a challenge rooted in Jim's life verse and personal philosophy: Don't get caught in the whirlwind. Focus on what matters most. Keep the main thing the main thing. Because intentional leadership isn't about doing more. It's about focusing on what matters most. Listen if you are: Building a team or shaping organizational cultureNavigating leadership and decision-making challengesInterested in innovation and entrepreneurship in agricultureStruggling with patience or long-term thinkingLooking to build significance, not just successCommitted to becoming a more intentional leader The most meaningful measure of success isn't what you accomplish—it's who you impact.