Advertise on podcast: The Pool Builder Marketing Podcast

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Dive into "The Pool Builder Marketing Podcast," a specially designed 12-episode series for pool construction and maintenance professionals. Hosted by marketing maestro Matt Law, this podcast offers a deep dive into marketing tactics and insights uniquely suited for the pool building industry. From crafting compelling SEO strategies to creating waves with digital marketing and customer relations, each episode is brimming with actionable advice to help pool builders and maintainers make a splash in their market. Perfect for those looking to streamline their marketing efforts or expand.

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Check latest episodes from The Pool Builder Marketing Podcast podcast

Episode 41 - Organic Social Media Marketing for Pool Building Businesses

2026/10/30

Swimming pools are made for visual marketing, but that doesn't mean you need an expensive social media team. Matt Law explains how pool builders can turn project progress, stunning finished pools, before-and-after videos, customer testimonials, and educational content into an efficient organic social media strategy. Learn how to batch your content, schedule it across platforms, and use automated comments and direct messages to capture estimate requests. Build trust with future pool buyers while staying focused on running your company.

Episode 40 - Getting Tons of Referrals for Your Pool Building Business

2026/10/23

Few home improvements inspire customers to share photos with friends and family like a beautiful new swimming pool. Matt Law explains how pool builders can turn that excitement into a structured referral program. Hear how one contractor generated more than $5 million in referral business and learn how memorable completion gifts, customer reviews, social sharing, and referral rewards can help generate new pool projects. Discover how to build a system that turns happy homeowners into enthusiastic advocates for your company.

Episode 39 - The Four Keys to Compounding Growth for Pool Builders

2026/09/30

What caused one pool builder to dramatically increase conversions and double the company? Matt Law uses real-world experience to explain why powerful Unique Selling Points are only the beginning. Discover the four keys to compounding growth—USPs, database growth, a diversified marketing arsenal, and automation—and how connecting all four creates a system that becomes more valuable over time.

Episode 38 - The Focused & Productive Pool Business Owner

2026/09/23

Running a pool company means balancing sales, projects, employees, customers, vendors, and an endless list of things that need attention. Matt Law explains how productive owners prioritize the work that actually moves the company forward. Learn the Four Quadrants, Big Rocks, planning rhythms, calendar blocking, delegation, Basecamp, checklists, and systems for turning chaos into focused execution.

Episode 37 - AEO for Pool Builders - A Complete Guide to AI Optimization

2026/09/16

Homeowners are increasingly asking AI about pool costs, options, builders, and who they should hire. Matt Law explains how pool builders can prepare for this shift through Answer Engine Optimization. Discover how project pages, service areas, reviews, FAQs, citations, structured website data, social content, case studies, and a strong local presence can help AI understand your expertise and recommend your company.

Episode 36 - The Pool Builder Marketing Score

2026/09/09

What's your pool company's Marketing Score? Matt Law explains why successful pool builder marketing requires much more than beautiful projects, Google Ads, SEO, or a great website. Discover how to evaluate your complete system and find the gaps keeping your company from reaching its potential.

Episode 35 – Buying a Pool Building Company – The Ugly Truth to Growth

2026/08/28

Thinking about buying a pool company, adding another location, or growing through acquisition? In this episode, Matt Law shares lessons learned from working with business owners who have bought and sold companies. Discover what to investigate during due diligence, why outdated marketing can represent enormous upside, and what happens after you take ownership. From financials and staffing to reviews, customer databases, marketing, and leadership, this episode explores both the opportunity—and the ugly truth—behind acquisition-driven growth.

Episode 34 – Lead Generation for Pool Builders – The Secrets of Magnetic Growth – Part 2

2026/08/17

Pool buyers don't always make a decision overnight, making follow-up one of the most important parts of lead generation. In Part 2, Matt Law shares how pool builders can use CRM technology, AI, automated email and SMS, appointment scheduling, phone systems, and long-term nurturing to convert more prospects. Learn how to track every opportunity through the sales process and measure which marketing channels actually produce pool contracts and revenue.

Episode 33 – Lead Generation for Pool Builders – The Secrets of Magnetic Growth – Part 1

2026/08/17

Pool leads can be expensive—but a great pool project can also be worth a tremendous amount of revenue. In Part 1, Matt Law explains how to build a lead generation campaign around profitability instead of simply chasing cheap leads. Discover how Google Ads, Meta, landing pages, remarketing, reviews, USPs, video, and careful targeting work together to attract homeowners and give them a compelling reason to choose your pool company.

Episode 32 – The Art of Selling for Pool Builders – Part 2

2026/08/04

Every pool buyer approaches decisions differently. In Part 2, Matt Law explains the four personality types you'll encounter during sales appointments and how pool builders can tailor every conversation to build trust, reduce objections, and close more high-value projects.

Episode 31 – The Art of Selling for Pool Builders – Part 1

2026/08/04

Selling a custom pool is about much more than presenting a design. In Part 1, Matt Law shares proven sales strategies that help pool builders establish trust, prepare for appointments, communicate value, and confidently guide homeowners through one of the largest investments they'll ever make.

Episode 30 – The Balanced Pool Builder - 7 Life-Changing Habits of Growing Pool Company Owners

2026/07/31

Building dream backyards starts with building a healthy business. Matt Law shares the seven habits he's observed in successful pool builders who continue to scale while maintaining balance in their lives. Learn why leadership, systems, sales, and intentional growth matter just as much as marketing when building a company designed to last.

Episode 29 - Pool Company Marketing - What's Working in 2026

2026/02/13

Pool builders operate in a high-value, competitive space, and marketing strategies have shifted significantly. In this episode, we discuss how local SEO, high-intent Google Ads campaigns, and smart remarketing are helping pool companies stay visible during longer buying cycles. We also cover how AI automation improves lead nurturing and consultation scheduling so opportunities don’t slip through the cracks. If you’re looking to attract higher-quality projects and maintain consistent growth, this episode outlines what’s working for pool builders right now.

Episode 28 – AI Automation & Scheduling for Pool Builders

2025/10/24

From lead to backyard oasis, automation helps pool companies keep projects moving. We’ll show you how to use AI to manage leads, automate scheduling, and impress clients with fast, reliable communication.

Episode 27 – Meta Ads and Lead Forms for Pool Builders

2025/10/24

Looking to build your pool pipeline? Learn how to use Meta Ads and lead forms to generate qualified inquiries. We’ll explain how to automate your nurture process and set up follow-ups that actually get results.