Advertise on podcast: The Electrical Company Marketing Podcast

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Tune in to "The Electrical Company Marketing Podcast," an engaging 12-episode series designed specifically for electrical businesses. Hosted by industry expert Matt Law, this podcast delivers a wealth of marketing knowledge, tailored to the unique needs of electrical contractors. From leveraging SEO to mastering customer engagement, the series offers a treasure trove of strategies and tips to power up your business. Whether you're just starting or looking to spark new growth, join us for invaluable insights into marketing success in the electrical industry!

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Check latest episodes from The Electrical Company Marketing Podcast podcast

Episode 40 - Getting Tons of Referrals for Your Electrical Business

2026/10/23

How many of your electrical customers are sending new business your way? Matt Law shares how one service company generated more than $5 million through customer referrals and explains how electrical contractors can create similar opportunities. Learn why delivering an outstanding customer experience comes first, followed by simple thank-you packages, review requests, referral cards, and incentives. Discover how to track referrals inside your CRM and build a system that encourages customers to recommend your electrical company.

Episode 39 - The Four Keys to Compounding Growth for Electrical Companies

2026/09/30

What actually causes an electrical company to grow year after year? Matt Law walks through four connected areas of growth: saying the right things through strong USPs, growing your prospect and customer database, generating opportunities through a diversified marketing arsenal, and automating follow-up. Instead of disconnected marketing tactics, learn how to build one system designed to compound results.

Episode 38 - The Focused & Productive Electrical Company Business Owner

2026/09/23

If everything in your electrical company feels urgent, it's difficult to focus on the work that actually creates growth. Matt Law shares a practical system for identifying priorities, protecting your Big Rocks, planning your weeks and months, organizing projects, delegating work, and building repeatable checklists. The goal isn't doing more—it's consistently getting the right things done.

Episode 37 - AEO for Electrical Companies - A Complete Guide to AI Optimization

2026/09/16

What happens when someone asks ChatGPT or Google AI to recommend an electrician in your area? Matt Law explains Answer Engine Optimization and what electrical companies can do to increase their chances of appearing in AI-generated answers. Learn how website health, service pages, local information, reviews, citations, content, social channels, and authority all help AI understand and trust your company.

Episode 36 - The Electrical Company Marketing Score

2026/09/09

You may have Google Ads, SEO, a website, and even AI—but is your electrical company's overall marketing actually healthy? Matt Law explains how to measure the complete system, identify the gaps costing you leads and customers, and determine where to focus next.

Episode 35 – Buying an Electrical Company – The Ugly Truth to Growth

2026/08/28

Thinking about buying an electrical company or adding another location through acquisition? Matt Law breaks down the realities buyers need to consider before making the deal. Learn what to investigate in the financials, revenue, marketing spend, staffing, customer base, and seller’s plans. You’ll also discover why weak marketing can actually represent major upside—and how making too many changes too quickly after taking ownership can destroy the value you just purchased.

Episode 34 – Lead Generation for Electrical Contractors – The Secrets of Magnetic Growth – Part 2

2026/08/17

What happens when an electrical lead comes in while you're on another job, already on the phone, or asleep at 11:00 at night? In Part 2, Matt Law explains how to build a follow-up ecosystem that keeps valuable opportunities from disappearing. Learn how CRM technology, AI backup, phone systems, automated nurturing, calendars, texting, and measurable marketing can help electrical companies convert more of the leads they're already paying to generate.

Episode 33 – Lead Generation for Electrical Contractors – The Secrets of Magnetic Growth – Part 1

2026/08/17

Electrical contractors are constantly being pitched the promise of “more leads,” but leads don't automatically produce revenue. In Part 1, Matt Law breaks down the paid advertising channels that can actually generate opportunities, including Google Ads, Local Service Ads, Meta, and more. You'll also learn why your reviews, website, landing pages, USPs, targeting, and sales preparation can determine whether those advertising dollars turn into profitable electrical jobs.

Episode 32 – The Art of Selling for Electrical Contractors – Part 2

2026/08/04

No two homeowners make buying decisions the same way. In Part 2, Matt Law teaches electrical contractors how to identify four common personality types and adapt every sales conversation accordingly. Learn how understanding your customer can improve communication, reduce objections, and increase your closing percentage.

Episode 31 – The Art of Selling for Electrical Contractors – Part 1

2026/08/04

Selling electrical projects isn't about pressure—it's about earning trust. In Part 1 of this two-part series, Matt Law shares practical sales strategies that help electrical contractors improve their close rates through preparation, professionalism, better questions, and a clear sales process. Learn how to communicate value instead of price and give homeowners the confidence to choose your company.

Episode 30 – The Balanced Electrical Contractor - 7 Life-Changing Habits of Growing Electrical Company Owners

2026/07/31

The best electrical contractors don't just generate more leads—they build better businesses. In this episode, Matt Law explores the seven habits shared by successful electrical company owners who continue to grow year after year. Discover practical lessons on leadership, hiring, systems, marketing, and creating a business that gives you freedom instead of burnout.

Episode 29 - Electrical Company Marketing - What's Working in 2026

2026/02/13

Electrical companies are seeing shifts in how customers search and choose providers, and this episode outlines the strategies that are winning right now. Learn how local SEO, optimized Google Ads, and review-driven trust signals are helping electricians stand out in competitive markets. We also discuss how AI-powered follow-up and scheduling tools improve response time without adding extra workload. If you want a clear marketing roadmap for electrical services in 2026, this episode breaks it down.

Episode 28 – AI Automation & Scheduling for Electricians

2025/10/24

Wire up your calendar with AI. In this episode, we walk through scheduling automations, text replies, and calendar syncing tools that help electrical companies book faster and communicate better.

Episode 27 – Meta Ads and Lead Forms for Electricians

2025/10/24

Electricians can spark new growth using Meta lead forms. We’ll show how to write ads that attract real buyers, set up smart forms that qualify instantly, and run follow-up automation that seals the deal.

Episode 26 – Scaling Your Electrical Business – Part 4 – Marketing

2025/09/17

Most electrical companies rely on word of mouth — and wonder why they aren’t growing faster. In this episode, we break down what modern marketing looks like for electrical businesses: clear messaging, a strong web presence, paid ads that work, and lead follow-up systems. If you want more qualified leads and fewer wasted marketing dollars, this episode shows you where to start.