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What happens when a former corporate communicator reads that children's media overwhelmingly casts the predator as male and the prey as female? If you're Gian Schauer, you build a brand that does it differently. Gian, a Club Jam member from Santa Fe, New Mexico, is the founder of Fierce and Sweet, a kids' apparel line with one simple rule: pick your animal first, then pick your color. Fierce and Sweet. For kids to be both. In this conversation with Flora Mercury, Gian shares how a little girl who loved snakes and princess dresses sparked the idea, how her journalism background still shapes the way she listens to her customers, and how AI turned her design ideas into real products. In this episode: How Gian found Club Jam at a SCORE event, and the light bulb moment that followed Building Claude skills for marketing, social media and wholesale The connector that scans her email for invoices so nothing slips through A Go-Giver idea that became a coloring contest and free coloring pages for local preschools What's next: youth sizes and the return of her Women Warriors line in 2027 Her best advice for beginners: play with it. "You're not going to break the heart of Claude." Got little ones ages 2 to 7? Grab Gian's 12 free critter coloring pages and enter her coloring contest for a chance to win a $35 gift card. Entries close November 1: https://fierceandsweet.com/pages/coloring-contest Shop Fierce and Sweet: https://fierceandsweet.com Follow Gian on Instagram and TikTok: @fierce_and_sweet Learn more about Club Jam at https://jamout.ai

AI assistants are starting to shop for people. They compare options, choose, and even check out on someone's behalf. So when a robot is doing the comparison shopping for your next customer, what makes it pick you? In this AI-hosted episode of The Human Side of AI, we dig into the new wave of AI shopping agents and why a clear, specific story is becoming a small business's biggest advantage. You can't outspend the big brands, but you can be clearer, more specific, and more real than they are. You'll walk away with five things to do this week, no new software or budget required: Write your story in one paragraph Make your website and profiles say it plainly Ask for reviews that tell the before and after Answer the questions customers really ask Test whether AI recommends you Club Jam members, head into the community and answer Jam's question: what's your story? Not a member yet? Come find us at jamout.ai.

What happens when someone who has spent decades fighting for the planet starts using AI every day? Flora Mercury sits down with Brandi Clark Burton, owner of the Austin Common and a vision-to-reality strategist, to talk about using AI with a conscience. Brandi shares how AI helped her find the right travel wheelchair for her mom, turn a week of agonizing over a speaking application into an afternoon, and deliver agency-level work as a solopreneur with Claude Projects. She also explains why consumers have the power to demand better from AI companies, the simple practice of asking businesses for what you want, and her coming book idea, Asking for the World You Want. The conversation closes on "community as a service," and why in a world full of screens, human connection may be the most valuable thing a business can offer. In this episode: Why Brandi believes "there's no economy on a dead planet" How to ask AI for what you really need, not what a search bar can handle Using Claude Projects to manage client contracts, transcripts, and deliverables One thing small business owners can do this month to use AI more consciously The realtor community that clients refuse to leave Why in-person connection matters more than ever in the age of AI Connect with Brandi: LinkedIn: linkedin.com/in/ecobrandi Email: [email protected] Learn more about Club Jam and join our community at jamout.ai

More than 3,400 marketers gathered in Denver for Content Marketing World 2026, and the biggest brands in the room came to a surprising conclusion: making more content is not what wins customers. Trust is. In this AI-hosted deep dive, we break down what that means for small business owners who are stretched thin and wearing every hat. You'll learn Goldie Chan's human/AI sandwich for using AI without losing your voice, the blandness test that shows when your content could belong to anyone, and simple copywriting moves from Nancy Harhut's brain science session, like specific words, countdowns, and timing offers to fresh starts. We also cover the award-winning storytelling that beat volume, why more customers are finding businesses through AI search instead of websites, and why community is the biggest trend of the year. Plus, three things you can do this week to turn your content into customers. Join Club Jam, the AI training community for small business owners and marketers: skool.com/jamoutai

Vanessa Ayres spent years as a software architect before she made a brave call: put her health first and build something of her own. That something is Vassara Mahj, a mahjong lifestyle brand blending elegant original apparel, weekly community, and a whole lot of heart. Vanessa shares how one Facebook post turned into a circle of women learning American mahjong around a kitchen table, how a free SCORE workshop led by Jam Anderson brought her to Club Jam, and how she now runs a one-woman business with Claude as her right hand. She uses AI to mock up her website for her Shopify developer, research what sells before she designs it, plan Q4 products like mahjong ornaments and wrapping paper, and build an FAQ page for Midnight Mahj, a glow-in-the-dark mahjong night designed to grow her email list. If you've ever felt stretched thin trying to wear every hat in your business, Vanessa is proof you don't have to have it all together to build something beautiful. Find Vassara Mahj on Instagram and Facebook, and join The Enclave on her coming soon page for first access to every launch.

Three big AI agents launched this month: Meta Muse, Instinct, and OpenAI Dots. They can browse, shop, send email, and spend money on your behalf. The fine print says that when something goes wrong, you carry the risk, and their liability is capped at about one hundred dollars. So what does a small business owner need to get started with AI? About twenty dollars a month. In this AI-hosted episode, we break down the new agent wave and what the terms mean for you. Then we walk through Jam Anderson's AI 101 newsletter on the twenty dollar a month setup she built for her husband Mike's production company. It runs on Claude, a free Obsidian company brain, Fathom call transcripts, GitHub for website updates, a pricing tool, and a voice file of 20 real emails that writes like him without touching his inbox. We follow Mike through a real week, from discovery call to proposal, scope changes to case studies, and show why building this foundation now lets you delegate to agents later on your own terms. Missed last Friday's episode? Flora Mercury sat down with Jam for their monthly conversation. They covered how Claude found over 1,400 dollars in unused subscriptions, why beginners should pick one AI platform, and the Money Moves sprint kicking off November 2. Flora is at Content Marketing World in Denver this week. Next episode: her takeaways. Join the community: jamout.ai

What if your AI could find money you didn't know you were losing? In this October check-in, Flora Mercury sits down with Club Jam founder Jam Anderson to talk about a busy month of travel, speaking, and testing new AI tools. Jam shares how she used Claude to audit her business finances and ended up cancelling more than $1,400 in forgotten subscriptions in a single afternoon. They also dig into what Club Jam members are talking about right now, from building a "second brain" so your chats stop disappearing across devices, to why the best way to start with AI is to pick one platform and use it every day. In this episode: - How Jam ran a private financial audit with Claude (and how to protect your account info) - The daily workflow Jam uses to turn meeting transcripts into custom proposals in minutes - Why AI can create more work if you're not careful, and how to set healthy boundaries - Jam's advice for small business owners who are stretched thin heading into Q4 - Lightning round: favorite tool, go-to weekly skill, and one word for 2026 - What's new inside Club Jam, including expert guests, a reorganized training vault, and why the free trial is off - A first look at Money Moves, our next sprint starting November 2nd, focused on prospecting and closing deals Whether you're already a member or curious about learning AI with a community that makes it simple, this one's for you. Join us at skool.com/jamoutai or visit jamout.ai to learn more. Enjoyed this episode? Share it with one friend who's ready to make AI work for their business.

Agent-Ready: Making Small Business Findable for AI Assistants Your next customer might send their AI assistant to check you out first. It might call your business, read your website and compare your prices before a real person ever says hello. If it can't understand your business in seconds, it moves on to someone it can. In this Monday episode, our AI hosts unpack what's happening right now: Google's AI calling local businesses on behalf of shoppers, a personal AI agent raising $1 billion to handle people's errands, and why AI is great at finding businesses while your own website still closes the sale. You'll learn: - What an AI assistant looks for when it checks out your business - The 7-point Agent-Ready Checklist, from plain-text pricing to reviews - The 10-Minute Robot Test, four simple prompts you can run today in ChatGPT, Claude or Gemini - Why clear beats clever, for people and for machines - How being findable by AI gives you more time to be human with the customers it sends you A quick note: Monday episodes are hosted by AI, so names and newer tech terms may get a little mispronounced. The real humans behind the show are at jamout.ai. Want help running your Robot Test and picking your one fix for the week? Join us in Club Jam, where small business owners learn AI step by step, together. Your first week is free until Wednesday, September 30 at midnight: jamout.ai/freetrial The Human Side of AI is produced by Club Jam. Learn more at jamout.ai.

Krista DeBuhr spent seventeen years building the yoga community in Arkansas, from her first studio in Clarksville to co-creating the Yoga on the Mountain gathering in Aspen Snowmass, where she and Flora first met. She's three weeks into taking her newest project, the Joy Collective, virtual, a community helping women reconnect with joy through movement, nature, and real connection. Krista and Flora talk about what it's like to build a new platform as a solo founder learning AI in real time, why busy isn't the flex our culture treats it as, and how getting time back only matters if you spend it on the people you love. Learn more about the Joy Collective at joycollectivecommunity.com.

Every Monday, we hand the mic to our AI hosts. This week they got their hands on a poll from inside the Club Jam community: fill in the blank, I use AI every day for ___. Members were only allowed to pick one answer. Almost nobody did. Our hosts dig through the real comment thread, members running their entire CRM through AI, one building a custom platform because nothing on the market fit, another wanting to build an AI agent that runs all of his other AI, to figure out what happens when AI stops being a tool for one task and starts becoming the operating system for an entire small business. Club Jam is an AI training community of 430 small business owners, marketers, and sales professionals learning to actually use AI, not just talk about it. Come see how they're doing it at jamout.ai.

Katherine Gruenberg has spent her career building digital marketing systems for small businesses, and her latest pivot says a lot about where the internet is headed: from ranking on Google to being recommended by AI. In this episode, Katherine and Flora talk about how she built an app that automates pre-shift updates for restaurant staff, why AI SEO is different from traditional SEO, and the practical first steps any small business owner can take to show up when someone asks ChatGPT or Claude for a recommendation. Katherine is offering Jam members a free AI Visibility Mini-Check, plus her full AI Search Visibility Audit (normally $299) for $69, limited to the first 10 sign-ups. Reach her on LinkedIn: linkedin.com/in/katherine-ai-powered-social

Today's episode flips a script we've been running for a while. Instead of finding new ways to do more with AI, we're looking at how to do less: less busywork, less manual grinding, less time spent on tasks that were never the best use of you. Our AI co-hosts break down the "confused intern" problem, why vague prompts get vague results back, and what changes when you stop treating AI like a chatbot and start treating it like a system, one that handles content, follow-up, and even strategy pressure-testing in the background while you step back. We also cover the POWER framework for giving AI direction that works the first time. If you've been feeling behind on AI, this one's for you. You're not behind. You've been using it backwards, like most of us.

Julius Neil has spent his career jumping between industries and continents: chemistry labs in Japan, wastewater treatment in Qatar, an EV battery company in Sweden that went bankrupt, and now a biotech company in Iceland making cancer medicine more affordable. Along the way he built the Nexus Framework, his own system for diagnosing whether a company is firefighting, coasting, or actually ready to transform, and started his own show, 10X AI with Julius Neil, where he's interviewed over 40 founders, scientists and operators about how AI really lands inside a business. In this conversation, Julius and Flora talk about why every one of those 40+ conversations landed on the same conclusion: AI works when people come first, not last. They get into what that looks like for a small business owner specifically, including what you can automate for about $30 a month without losing the people who make your business feel like yours. Connect with Julius: 10X AI with Julius Neil Apple Podcasts: https://podcasts.apple.com/us/podcast/10x-ai-with-julius-neil/id1860067596 YouTube: https://www.youtube.com/@10XAIJulius Join Club Jam: skool.com/jamoutai Sources: 10X AI with Julius Neil - Apple Podcasts 10X AI with Julius Neil - YouTube

Jam rebuilt her funnel with Claude, cut her monthly ad spend from $3,000 to $500, and tripled her leads. In this month's catch up, she breaks down exactly what changed, why chasing everyone into Club Jam was hurting more than helping, and the one thing she tells every small business owner to stop doing with their offers. Plus, the zero cost homework assignment you can try this week, and the two things every new Club Jam member should do first.

Your competitors already know when you change your prices. Do you know when they do? This week we're breaking down how to use AI to watch your competitive landscape for you: three ways to do it depending on your budget, where the legal line actually sits, and two real stories from inside Club Jam. One member using AI to reverse-engineer why content goes viral, another using it to price a brand-new product with zero guesswork. You don't need a five-figure software budget. You need a laptop and twenty minutes a month.