Advertise on podcast: Launch Loud

Moving house twice in six months has taught me one thing: life doesn’t calm down on cue. And if marketing your business only happens in the calm weeks... it’s going to happen a lot less than you planned. Staying visible consistently through the year isn’t about finding more time. It’s about having an approach to content that stays easy when your calendar is full. In this episode of Launch Loud, I’m sharing how to keep showing up online even when the behind-the-scenes of your life is chaos (think house moves, renovations, school holidays, the silly season and any growing pile of life admin that's pulling you in 100 different directions). Plus the B-roll bank I’ve built so I never have an excuse to go quiet on Instagram. A quick note: this one’s just for the busy seasons, not the heavy ones. If you're experiencing a serious illness, family emergency or grief, taking a beat is key. Want more? Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.Want 50 B-roll shot ideas you can film in your own home, a cafe or any open space? Grab my shot list here: https://thesocialbritify.com/freebie-b-roll Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

A leadership coach, a retreat course creator and a meal prep membership host → Three completely different businesses, three completely different Black Friday offers, not one of them required anything new. In this episode of Launch Loud, I’m walking through three real Black Friday offer examples, extracted entirely from things that already exist in each business, so you can see exactly how to do the same in yours. I’m breaking down the exact belief or mindset shift standing between each of these audiences and their signature offer, what I’d pull from their existing content to bridge that gap and how to price it so it feels like an easy yes. Plus the one question you need to answer about your own business before the end of this week if you want your Black Friday offer sorted. This one’s for anyone staring at a blank page trying to invent a brand new Black Friday offer from scratch. Stop - It already exists somewhere in your Google Drive. Want more? Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.This entire Extract, Stack and Bundle strategy is what I teach inside Campaign in a Box, my Black Friday toolkit. Grab it here: https://thesocialbritify.com/campaignReady to create OBSESSION-level demand for your group offer before you’ve even dropped the link? Find out more about working with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-labFollow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

Two mistakes you MUST avoid this November: #1 Discounting your entire offer suite and #2 Scrambling to cook up something brand new… When everything you need to have a profitable campaign is already sitting in your Google Drive and camera roll. Tune into this episode of Launch Loud to find out exactly how to get yoru Black Friday campaign organised in an afternoon - No brand new offer, no new assets, no wasted time. Find out why “what should I discount?” is the wrong question to start with (and what to ask instead) and the inner-workings of my Extract, Stack and Bundle strategy for turning hidden gems into sell-out offers that don’t get lost in the November noise. Want more? Everything in this episode, the extract, stack and bundle strategy, the campaign timeline, the content plans, the automations and the done-for-you copy, are already built for you inside Campaign in a Box. Grab it this week and you’ll also get a bonus invite to our live Black Friday co-planning session on Tuesday 27 November: https://thesocialbritify.com/campaignSubscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.

I’m the first to admit I love a big vision board goal (an office space with a huge team was on there for a while), six years in, the things that *actually* built my business look a whole lot simpler than I expected. In this episode of Launch Loud, I’m unpacking what I’d keep, what I’d cut and what I’d never do again if I had to start my business again. If you’re reviewing your business ahead of 2027 and wondering what to let go of, this episode is your permission slip to make the hard calls sooner. Want more? Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.Ready to create OBSESSION-Level Demand for your group offer before you’ve even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-labFollow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

Almost four weeks of travel, one dance festival, a safari, two weddings, more flights than I can count. And my business didn't blink. That's not luck. It's a mode I built on purpose. Most people think a business only has two settings, on or off but I'd argue there are at least four, and knowing which one you're in (or should be moving into) changes everything about how sustainable your business actually feels. In this episode of Launch Loud, I'm unpacking how I've spent the past 3.5 weeks travelling without any of my revenue or my client support being disrupted. I'm breaking down the four different modes a business can run in, what maintenance mode actually looks like day to day, how I mapped out my Q4 promotional calendar months in advance and how the right offer architecture is what made all of this possible (unlike last time I tried this). This one's for anyone running a group program, membership or course who feels like stepping away means everything falls apart without them.  Want more? Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

I love seeing more people get brave about sharing their launch results lately, the good and the bad. But we also need to talk about what to do next… especially when things don't quite pan out like you expected. A quiet or 'flopped' launch isn't the end of the story, it's alllllll of the data and momentum you need for your next best one. In this episode of Launch Loud, I'm unpacking the exact three steps I take (and recommend to every client) any time a launch doesn't bring in the result we were expecting. From reviewing your data, and how to actually start tracking it properly, to retargeting your warmest leads with a downsell instead of letting them go cold… this one's for anyone who's just closed cart, or anyone wanting to move faster and smarter into their next pre-launch. Want more? Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

I’m a live launch girl at heart… But if you’re just running 3 - 4 a year, that leaves way too much dead space in between, where your audience goes quiet and so does your revenue. In this final episode of the Cash Injection Series, I'm unpacking three real promotional strategy results, two straight from my clients and one from my own business, that brought in four and five revenue figures without ads, webinars or a full pre-launch runway. Tune in to find out how my client Lisa sold 27 spots in her skin needling membership (more than triple her original goal) with just a four week campaign and only 2,200 Instagram followers, how Kathryn turned a list of leads who'd already said no into a $17,000 USD second chance enrollment, and my own three years of Black Friday campaigns, from a simple bonus offer to the Britify Box Set to the Warmth Test, and how each one fed straight into my next signature offer launch. This one's for anyone who wants proof that a smaller, targeted promo can hold its own, especially with Black Friday right around the corner. Get your hands on the Campaign in a Box here: https://thesocialbritify.com/campaign 📦 Want more? Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

Your cash injection campaign doesn't need all the full bells and whistles of a live launch but you do need to bake demand in. But more noise doesn't create buzz. The right content does. In this episode of Launch Loud, I'm walking you through exactly what to post during your flash sale or Black Friday promo to activate the buyers who've been sitting on the fence. I'm breaking down the two content frameworks that get you seen, the two that actually move someone to buy and the content format that still matters even when it's not your best-performing post. Plus, how to make your momentum visible enough so that people can't resist being part of it. Get access to the Box now: https://thesocialbritify.com/campaign Want more? Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

While I love a good deal as much as anyone, "it's Black Friday, get a good deal" isn't a strategy. Because here's the truth... Rushing your timeline is exactly what turns a well-timed cash injection into a total flop. I'm continuing the Cash Injection Series and walking you through exactly how to map out the timeline for a cash injection campaign, using Black Friday as just one example. I'm breaking down why you still need a warm-up phase even for a low-ticket offer, the exact open cart window I recommend (and what length kills your momentum), why fake urgency will cost you the one lever that actually works and the fast-action incentives that keep your cash injection snowballing once it's live. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

You know live launches are the GOAT for visibility, growth and volume sales in online business, but too many of us let all that hard-won momentum completely disappear the second cart closes. In this episode of Launch Loud, I'm unpacking what you’re leaving on the table between launches and the four different cash injection formats you can run without a huge ad spend or a full-scale conversion event. The best bit? Q4 is the perfect time to plug one into your business. This is episode one of my brand new four-part Cash Injection Series, perfect timing whether you're wrapping up a launch soon or already thinking about how to maximise profit before the year is over. Want more? Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

There are five things that felt 100% essential on Instagram for coaches and course creators just a few years ago… That I predict will be forgotten by next year. Not because they all don't work but because they're not worth what they cost you in time or effort anymore. Tune in to find out: Why native ‘from your phone’ content is starting to outperform the polished Canva versionHow relying on one sales funnel or buyer journey limits your resultsThe truth about yap-style talking head videos and why they rarely justify the hours they take to script, film and editMy true feelings about podcast soundbite Reels and why you need to cut them from your weekly to-do listWhy professional branding shoots shouldn't be your only source of content (and what you need to start gathering instead)Full permission slip to pull back from any of these content strategies you’ve already noticed aren’t working for you! ------- Want more? 1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week. 2. The difference between launching to 3 people and having 50 people banging down the door to join your offer? It’s a red-hot pre-launch. Get my free pre-launch content planner here: https://thesocialbritify.com/pre-launch-planner  3. Ready to create OBSESSION-Level Demand for your group offer before you’ve even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocial

I'm a creative at heart, too - I see the ‘fun’ in creating new offers and shaking up your business (especially when everyone in your niche is doing so). But here's the truth... A simple, scalable offer suite anchored by one signature offer is the fastest path to more sales, more visibility and more freedom. In this episode of Launch Loud, I'm unpacking why scaling shouldn’t mean adding more complexity and why the coaches and course creators seeing consistent, sustainable growth are the ones who nail one signature offer instead of constantly building something new. I'm breaking down two real six-figure offer stack examples (one for a group coaching business, one for a self-paced course), the four reasons a simple offer suite beats a complicated one and why your marketing plan keeps setting your business back at zero. If you've been wondering whether you need another offer to grow, or you're already juggling too many and want to simplify, this one's for you. DM me OFFER SUITE on Instagram to get access to my 6-Figure Offer Stacks Guide.  ------- Want more? 1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week. 2. Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify

You’ve been killing it this year, but if you’re only planning on launching your offer once more this quarter… you need to hear this episode.  Because here's the truth... The online business owners that have their best results of the year in Q4 aren't doing more - they're just not leaving any gaps in their marketing strategy that slows momentum (which is the key to thriving in the online space year on year). In this episode of Launch Loud, I'm unpacking the four missteps I see coaches and course creators make and why they quietly cost growth, leads and sales even when the front end of the business looks like it's working. I'm breaking down what happens when you close cart with no post-launch system in place, why skipping Black Friday (or just discounting) undercuts your whole year and why clocking off too soon in December is making every New Year harder. If you're heading into a launch this September or October, or you're already weighing up what to do about Black Friday, this is the episode to listen to before you plan another thing. ------- Want more? 1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week. 2. Ready to turn your Q4 into a stacked, layered sales quarter instead of one big push? Register for my free Make More in Q4 workshop, live 12th August with a 72 hour replay: https://thesocialbritify.com/workshop 3. Ready to create OBSESSION-Level Demand for your group offer before you've even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

While I completely understand how your content ends up at the bottom of the launch to-do list, far too many coaches and course creators are getting to open cart, looking at a very quiet inbox and blaming the timing, their pricing, the algorithm or the fact that it was Summer break. Because here's the truth... Your pre-launch content has two jobs (but most coaches are only doing one of them). In this episode of Launch Loud, I'm unpacking the two types of content every pre-launch needs and why doing one of them brilliantly will still leave you chasing your own tail through open cart. I'm breaking down the two types of coaches I see this happen to over and over (you'll know within about ten seconds which one is you), what demand actually means and why it is not the same as your audience wanting a solution, the lead archetypes you need to be speaking to long before you drop the link and the simple content audit I want you to run today. Plus why a two week pre-launch was never going to be enough, no matter how good the content in it is. ------- Want more? 1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week. 2. Register here for the Make More in Q4 Workshop: https://thesocialbritify.com/workshop  3. Ready to create OBSESSION-Level Demand for your group offer before you’ve even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

What happens when a content and launch strategist creeps on three completely different live launches... as a lead? She tells you ALL about it. Over the past few weeks, I've been inside three launches that couldn't have looked more different. Different industries. Different audiences. Different price points. One was about yapping. One was an AI membership. One was a slow cooker meal prep mini-course. But despite all of those differences, they all relied on three things to drive demand, buzz and sales. I'm breaking down the common threads I noticed across all three launches and, more importantly, how you can apply them to your own launch, no matter what you're selling. Tune in to hear more about: Why email still drives the entire launch (and why you're probably not sending enough)The real purpose of subject lines beyond getting opensHow urgency and scarcity reduce buyer hesitation (without feeling manipulative)Why early momentum is one of the biggest predictors of a successful launchThe role organic content plays before, during and after cart opensI'm breaking down the common threads I noticed across all three launches and, more importantly, how you can apply them to your own launch, no matter what you're selling. ------- Want more? 1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week. 2. Register for my free workshop to get the exact plan to turn your socials into a sign-up machine: https://thesocialbritify.com/workshop  3. Ready to create OBSESSION-Level Demand for your group offer before you’ve even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/