Advertise on podcast: The Wrong Side of 35

This edition, Ws35 welcomes BJJ brown belt, historian and founder LAURIEN ZURHAKE to the show to discuss the field of trauma informed coaching (TIC). Combining her background in both the practical and academic, we'll explore her work through the Shieldmaiden Summit, Off the Zone, and running an academy. She'll explain the principles behind TIC, what TIC is (and isn't), the importance of two way communication, club culture, what healing looks like, the importance of cultivating your environment... as well as what conversations we need to start having. Check out the full project at www.TheWrongSideof35.com

Ws35 welcomes Owner/Operator & 4th degree BJJ blacket belt JAY PAGES to the show to discuss a superpower in performance optimization, Self Reflection. Building off his tremendous competitive & coaching experience, Jay pops the hood on discussing the many lessons learned over a 33+ year career - as both a coach and a competitor. We'll talk about training longevity, how to deal with perfectionism, tips for competition prep, advice on building up athletes, the role of culture in a room... as well as how to properly deal with failure. Check out the full project at www.TheWrongSideof35.com

Ws35 is absolutely delighted to welcome childhood educator and founder of the global online platform The Arte of Coaching, ELLEE BECKMAN, to the show to discuss tips & strategies to dramatically improve youth BJJ programs. She'll unpack everything from developmental psychology to tailoring learning dynamics for youth, advice on how to maintain curiosity, setting boundaries, how to deal with difficult moments, managing expectations (and parents), competition prep... as well as her top advice for what youth programming should be about. Check out the full project at www.TheWrongSideof35.com

This edition, Ws35 welcomes BJJ purple belt and physiotherapist Dr. DIANA WANG of Open Mat Physio to the show. We'll cover everything surrounding the physical and psychological aspects of injury, max ROI exercises and recovery protocols, tips for training longevity, handling stress & finding ways to "fit" rehab into your schedule, the biggest lies jiu jitsu athletes tell themselves, training red flags, strategies to stay positive & set realistic expectations for recovery... as well as how to handle 'shiny object' syndrome in your strength & conditioning routine. Check out the full project at www.TheWrongSideof35.com

Ws35 is thrilled to welcome back retired LEO turned executive/high performance coach PAUL SHARP, this time to dig into his new book - REFUSE TO DIE. In addition to talking about his writing and the 'soul' behind the project, we'll get into tips and strategies for high performance, how to deal with imposter syndrome, staying strong in the face of adversity & 'invisible' injuries, refinding your center when life knocks you off balance... as well as why your mom's advice might not be what you need to hear. Check out the full project at www.TheWrongSideof35.com

Ws35 welcomes back 4th degree BJJ black belt & MMA coach ADAM SINGER to the show to pick up where we left off. This time, Adam takes us deeper into the science around learning, focusing on his approach to CLA coaching & game design, biomechanics, scaling and training intervention, the importance of club culture and giving back to your community, physical literacy... as well as the most important questions you can ask your athletes. Check out the full project at www.TheWrongSideof35.com

The Ws35 podcast welcomes longtime kickboxer and Masters of Philosophy TOBIAS HORN to the show to discuss everything from designing ecological-based striking classes to how the study of philosophy permeates everything we do. We'll talk about game design, scaling, how to survive (and thrive) in chaos, how to deconstruct the complex into its constituent parts, the importance of creating (and maintaining) team culture... and the many reasons why it takes more than just skill to earn yourself a spot on a competitive team. Check out the full project at www.TheWrongSideof35.com

Ws35 is once again thrilled to welcome back one of the most influential coaches in the Art today, GREG SOUDERS, to expand the dialogue surrounding learning, development & skill acquisition. We'll get into biomechanics, fresh tips for CLA coaches (and athletes), Greg's personal filters for game design & setting 'intentionality,' where most people still get it wrong, why CLA isn't just "plug and play," class design, intervention (what it is, when it helps - and when it hurts)... as well as the areas where he is refining his personal development as a coach. Check out the full project at www.TheWrongSideof35.com

This edition of Ws35, we welcome BJJ black belt JESSE WALKER to the show to discuss everything from coaching & curriculum design to gatekeeping (in everything from music to jiu jitsu). We'll explore the importance of meeting students where they are, how to help students understand their 'why,' the importance of building and maintaining a healthy club culture, how to embrace failure, tribalism on the mats... as well as the role that mainstream jiu jitsu athletes play (for better or worse). Check out the full project at www.TheWrongSideof35.com

Ws35 kicks off 2026 with a banger, this time welcoming the inimitable CHRIS "BONES" BURNS to the show to discuss all things related to coaching & curriculum design. We'll explore the Core elements that form the foundation of his teaching at The BJJ Project, his approach to instruction at his academies, working to preserve the legacy of a Master (what to save + how to teach it), his thoughts on what jiu jitsu is (and isn't), what's over- and underrated, breathwork... as well as his advice on what most coaches should work on to become better instructors. Check out the full project at www.TheWrongSideof35.com

The Ws35 podcast is thrilled to welcome one of today's most influential minds in the science of skill acquisition, DR. ROB GRAY, to the show to discuss how we learn. We'll explore what eco/CLA are (and aren't), common criticisms (and which ones have merit), what is meant by representative design vs specificity, how to design & scale task based games for various experience levels, his take on why the debate around eco/CLA is so polarizing, myths around learning styles and skill development... as well as a new definition of "mastery." Check out the full project at www.thewrongsideof35.com

Ws35 BJJ purple belt, competitor and strength & conditioning specialist JACLYN WASYLUK from Kaliber Health to discuss how to translate work in the gym to the performance environment. We'll dig deep into the importance of training in the full range of motion, goal setting, fitness myths, being a low calorie grappler, how best to structure a S&C program for BJJ athletes, diet & supplementation, non-negotiable exercises... as well as what separates athletes who get the most from their S&C programming from those who don't. Check out the full project at www.TheWrongSideof35.com

Ws35 welcomes another legend in the history of the art, Dirty Dozen black belt DAVID MEYER to the show to discuss how to find purpose, meaning and solace in life. We'll cover the crucible that was the early days of BJJ in America, bits of wisdom from his teachers that still inspire him today, how to deal with plateaus in training, what really mattered (and what really didn't) on his martial arts journey, what separates good and great coaching, how to achieve longevity in martial arts... as well as his litany of work in the non-profit space. Check out the full project at www.thewrongsideof35.com

This episode, Ws35 is thrilled to be joined by serial founder, disruptor and podcaster CHRIS O'DELL to discuss what it takes to build and incubate a purpose-driven brand. We'll talk about finding your North star, how to stay aligned with your values in the face of adversity, the power of storytelling (and why today's media kinda sucks), dissect mistakes and resulting lessons learned over 18+ years as an entrepreneur... as well as his advice on how to build a business that is a positive partner in your community. Check out the full project at www.TheWrongSideof35.com

Ws35 is joined by multi-discipline martial artist, content creator and 4th degree BJJ black belt ROY DEAN to discuss why martial arts are such a phenomenal tool for self discovery and reflection. We'll explore his journey over multiple arts (BJJ, JJJ, Judo and Aikido), his top advice for new students (and fresh black belts), what he would do if he had to 'start over,' concepts to improve your jiu jitsu overnight, advice on rest & recovery, his writing... as well as his new and exciting project celebrating the pioneers of America Jiu Jitsu, Groundswell. Check out the full project at www.TheWrongSideof35.com