
Advertise on podcast: Agency Forward
Rating
4.9from
This podcast has
106 episodes
Language
EnglishPublisher
Chris DuBoisExplicit
Yes
Date created
2024/03/21
Latest episode
2026/04/21
Average duration
33 min.
Release period
7 days
Description
Agency Forward explores the future of agencies as tech and AI drive down the cost of tactical deliverables. Topics include building competent teams, developing strategic offers, systemizing your business, and more. New episodes delivered every Tuesday.
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Check latest episodes from Agency Forward podcast
104 Barrett King: How Agencies Win with Strategic SaaS Partnerships
2026/04/21
Hey everyone, today I'm joined by Barrett King.
Barrett has spent most of his career building agency-facing partnership programs at some of the biggest names in SaaS — HubSpot, Ramp, and now Close CRM, where he serves as Head of Partnerships.
What drew me to Barrett is that he thinks about partnerships the way most agency owners never do: as a deeply intentional relationship that should be defined clearly before a single deal is signed. He's seen agencies build $100M businesses through smart ecosystem alignment — and he's watched others stall out at $250K because they lost themselves chasing what a bigger vendor wanted.
In this episode, we discuss:
Why most agencies enter partnerships without ever defining what they actually want from themThe two biggest mistakes agencies make when partnering with SaaS companiesWhy MCP and AI connectivity is changing what it means to be a strong agency partner right nowAnd more...You can learn more about Barrett King on LinkedIn.
If you want to try to Close and get some added perks. Sign up through our affiliate link.
-----------
Lead Gen is the hardest part of running an agency.
For most, it's unpredictable, it's slow, and it's usually expensive.
Gia flips that.
It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.
Gia automates lead gen follow-up and content, and it's all from the work you're already doing.
You can check it out and get some free bonuses at getgia.ai/dynamicagency
-----------
No one was asking for another community. But I've made one anyway.
So what's different?
The Dynamic Agency Community is designed around access rather than content.
Access to peers who've done it before.
Access to experts who've designed solutions.
Access to resources that have been battle-tested.
And right now, the price for founding members is only $97/year.
Join today so your agency has immediate access to everything you need to grow.
You can join at DynamicAgencyOS.com/Community.
-----------
Subscribe to the Agency Forward blog on Substack.
We have weekly blog content with practical advice to help you advance your agency.
-----------
And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.
103 Velocity Pricing: Why Your Tiers Should Sell Speed, Not Scope
2026/04/14
Most agency pricing tiers are built wrong.
They're based on scope. More deliverables. More hours. More stuff.
But here's what your clients actually want: results, faster.
In this solocast, I break down velocity pricing, a model where every tier delivers the same outcome but at different speeds and intensity levels. Instead of selling labor by the pound, you sell time-to-value.
In this episode, I cover:
Why scope-based tiers train clients to negotiate you downThe velocity pricing model: same destination, different speeds, different pricesWhy the urgency premium is justified (and an easy yes for the right client)And more...-----------
Lead Gen is the hardest part of running an agency.
For most, it's unpredictable, it's slow, and it's usually expensive.
Gia flips that.
It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.
Gia automates lead gen follow-up and content, and it's all from the work you're already doing.
You can check it out and get some free bonuses at getgia.ai/dynamicagency
-----------
No one was asking for another community. But I've made one anyway.
So what's different?
The Dynamic Agency Community is designed around access rather than content.
Access to peers who've done it before.
Access to experts who've designed solutions.
Access to resources that have been battle-tested.
And right now, the price for founding members is only $97/year.
Join today so your agency has immediate access to everything you need to grow.
You can join at DynamicAgencyOS.com/Community.
-----------
Subscribe to the Agency Forward blog on Substack.
We have weekly blog content with practical advice to help you advance your agency.
-----------
And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.
102 Alex James: Why a Niche Is No Longer Enough to Stand Out
2026/04/07
Hey everyone, today I'm joined by Alex James — and this is a return visit.
Alex is a positioning strategist who works with B2B agencies and founders to help them develop a clear, differentiated perspective that goes beyond just niching down. His core belief: your perspective is your product.
I brought Alex back because the conversation we had last time sparked a ton of response, and I wanted to go deeper on something that's becoming urgent in 2026: AI is making "good enough" output the default, which means a niche alone won't protect you anymore. Alex has a strong take on what does.
In this episode, we discuss:
Why a niche is now the floor, not the differentiatorHow to enroll your market in a new way of thinking about your categoryWhat it looks like when perspective is baked into the DNA of an agencyAnd more...
You can learn more about Alex James on LinkedIn or at MinimalistMarketing.co.
-----------
Lead Gen is the hardest part of running an agency.
For most, it's unpredictable, it's slow, and it's usually expensive.
Gia flips that.
It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.
Gia automates lead gen follow-up and content, and it's all from the work you're already doing.
You can check it out and get some free bonuses at getgia.ai/dynamicagency
-----------
No one was asking for another community. But I've made one anyway.
So what's different?
The Dynamic Agency Community is designed around access rather than content.
Access to peers who've done it before.
Access to experts who've designed solutions.
Access to resources that have been battle-tested.
And right now, the price for founding members is only $97/year.
Join today so your agency has immediate access to everything you need to grow.
You can join at DynamicAgencyOS.com/Community.
-----------
Subscribe to the Agency Forward blog on Substack.
We have weekly blog content with practical advice to help you advance your agency.
-----------
And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.
101 Adam Weil: Why Agencies Should Stop Owning Everything In-House
2026/03/31
Hey everyone, today I'm joined by Adam Weil, a partner at White Rabbit Group.
White Rabbit Group partners with creative and branding agencies to handle the web development and technical work that those agencies can't — or shouldn't — do themselves. They've built a model around white-label dev partnerships that help agencies deliver more value without stretching beyond their strengths.
I wanted to have Adam on because too many agencies are still trying to own everything — and it's costing them quality, client trust, and revenue. Adam has seen this pattern play out hundreds of times and has a clear-eyed perspective on when to partner, when to refer, and how to make your clients stickier in the process.
In this episode, we discuss:
What breaks first when agencies try to do everything in-houseWhy saying "we don't do that" can actually be a competitive advantageHow to use partnerships to make your existing clients more stickyAnd more...You can learn more about Adam Weil on LinkedIn.
-----------
Lead Gen is the hardest part of running an agency.
For most, it's unpredictable, it's slow, and it's usually expensive.
Gia flips that.
It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.
Gia automates lead gen follow-up and content, and it's all from the work you're already doing.
You can check it out and get some free bonuses at getgia.ai/dynamicagency
-----------
No one was asking for another community. But I've made one anyway.
So what's different?
The Dynamic Agency Community is designed around access rather than content.
Access to peers who've done it before.
Access to experts who've designed solutions.
Access to resources that have been battle-tested.
And right now, the price for founding members is only $97/year.
Join today so your agency has immediate access to everything you need to grow.
You can join at DynamicAgencyOS.com/Community.
-----------
Subscribe to the Agency Forward blog on Substack.
We have weekly blog content with practical advice to help you advance your agency.
-----------
And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.
100 10 Lead Gen Tips for Agency Owners
2026/03/24
Hey everyone, welcome to Episode 100.
To celebrate, I wanted to hit 10 lead gen tips from working with dozens of agencies over the years.
These are the things that all my best clients are doing that I try to replicate across all clients so they can get the same results.
Enjoy. Hope to see you for the next 100.
-----------
Lead Gen is the hardest part of running an agency.
For most, it's unpredictable, it's slow, and it's usually expensive.
Gia flips that.
It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.
Gia automates lead gen follow-up and content, and it's all from the work you're already doing.
You can check it out and get some free bonuses at getgia.ai/dynamicagency
-----------
No one was asking for another community. But I've made one anyway.
So what's different?
The Dynamic Agency Community is designed around access rather than content.
Access to peers who've done it before.
Access to experts who've designed solutions.
Access to resources that have been battle-tested.
And right now, the price for founding members is only $97/year.
Join today so your agency has immediate access to everything you need to grow.
You can join at DynamicAgency.Community.
-----------
Subscribe to the Agency Forward blog on Substack.
We have weekly blog content with practical advice to help you advance your agency.
-----------
And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.
099 Tim Kilroy: Why Agency Vibes Win More Clients Than Services
2026/03/17
Hey everyone, today I'm joined by Tim Kilroy — and this is a return visit.
Tim is the founder of the WTF Agency Method and Build Your Agency Better. He's founded, scaled, and sold multiple agencies across 25+ years in digital marketing, and now coaches agency owners full-time. In his first appearance we dug into agency offers, discounts vs. value, and the sales process.
This time, we're going deeper into something Tim calls VVV — Vibes, Vision, and Values. In a world where every agency website says the same thing, the agencies that win are the ones willing to show who they actually are. Not a polished, sanitized version, but the real thing, rough edges included.
In this episode, we discuss:
Why decision timelines have doubled for agency buyers — and what that signalsWhy sanitizing your personality costs you pipeline you can't even seeThe difference between values on a website and values that actually activate buyersAnd more.
You can learn more about Tim Kilroy on LinkedIn or grab his WTF Sales Guide.
-----------
Lead Gen is the hardest part of running an agency.
For most, it's unpredictable, it's slow, and it's usually expensive.
Gia flips that.
It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.
Gia automates lead gen follow-up and content, and it's all from the work you're already doing.
You can check it out and get some free bonuses at getgia.ai/dynamicagency
-----------
No one was asking for another community. But I've made one anyway.
So what's different?
The Dynamic Agency Community is designed around access rather than content.
Access to peers who've done it before.
Access to experts who've designed solutions.
Access to resources that have been battle-tested.
And right now, the price for founding members is only $97/year.
Join today so your agency has immediate access to everything you need to grow.
You can join at DynamicAgencyOS.com/Community.
-----------
Subscribe to the Agency Forward blog on Substack.
We have weekly blog content with practical advice to help you advance your agency.
-----------
And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.
098 Kris Rudeegraap: Why Gifting Beats Email for Building Pipeline
2026/03/10
Hey everyone, today I'm joined by Kris Rudeegraap.
Kris is the CEO and Co-Founder of Sendoso, the leading gifting and direct mail platform for B2B sales and marketing teams.
He spent a decade in sales before building Sendoso, pioneering the shift from email-only outreach to omnichannel strategies. And Sendoso now powers campaigns for thousands of companies with AI-driven gift recommendations and global fulfillment.
I wanted to have Kris on because a lot of agency owners rely heavily on email outreach, but inboxes are more saturated than ever and I think physical mailboxes are an untapped channel that can dramatically improve conversion rates.
In this episode, we discuss:
Why gifting outperforms email in crowded inboxesBuilding a gifting strategy that drives real pipelineHow AI personalizes gifts using conversation dataAnd more...
You can learn more about Kris on LinkedIn or email him at [email protected].
And check out Sendoso.com
-----------
Lead Gen is the hardest part of running an agency.
For most, it's unpredictable, it's slow, and it's usually expensive.
Gia flips that.
It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.
Gia automates lead gen follow-up and content, and it's all from the work you're already doing.
You can check it out and get some free bonuses at getgia.ai/dynamicagency
-----------
No one was asking for another community. But I've made one anyway.
So what's different?
The Dynamic Agency Community is designed around access rather than content.
Access to peers who've done it before.
Access to experts who've designed solutions.
Access to resources that have been battle-tested.
And right now, the price for founding members is only $97/year.
Join today so your agency has immediate access to everything you need to grow.
You can join at DynamicAgency.Community.
-----------
Subscribe to the Agency Forward blog on Substack.
We have weekly blog content with practical advice to help you advance your agency.
-----------
And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.
097 Strategy Without Execution Is Expensive Advice
2026/03/03
Hey, everyone. Solocast for you.
The agency world spent a decade telling you to stop doing execution and move up the value chain. Good advice — at the time. But the industry overcorrected, and now agencies are selling strategy to clients who have zero capacity to implement it.
The result? A lot of agencies wondering why retention is so hard.
In this episode:
Why execution doesn't make you a vendor and what actually doesHow to scope and price strategy-plus-execution without killing your marginThe one question that reveals whether your clients are getting outcomes or just getting adviceand more...
-----------
Lead Gen is the hardest part of running an agency.
For most, it's unpredictable, it's slow, and it's usually expensive.
Gia flips that.
It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.
Gia automates lead gen follow-up and content, and it's all from the work you're already doing.
You can check it out and get some free bonuses at getgia.ai/dynamicagency
-----------
No one was asking for another community. But I've made one anyway.
So what's different?
The Dynamic Agency Community is designed around access rather than content.
Access to peers who've done it before.
Access to experts who've designed solutions.
Access to resources that have been battle-tested.
And right now, the price for founding members is only $97/year.
Join today so your agency has immediate access to everything you need to grow.
You can join at DynamicAgency.Community.
-----------
Subscribe to the Agency Forward blog on Substack.
We have weekly blog content with practical advice to help you advance your agency.
-----------
And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.
096 The 7 GTM Motions Every Agency Can Run
2026/02/24
Hey everyone, today is another solocast for you.
Every agency owner I talk to says the same thing: "We get clients from referrals, mostly. But we know we need to do more." The problem is that "do more" isn't a strategy — and nobody ever laid out the actual options.
In this episode, I cover:
Why referrals are great but terrible as a primary pipelineThe seven GTM motionsWhat each motion costs in time and money, and where each one breaksAnd more...Also, here's the article on how to differentiate your agency I mentioned in the show.
-----------
Lead Gen is the hardest part of running an agency.
For most, it's unpredictable, it's slow, and it's usually expensive.
Gia flips that.
It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.
Gia automates lead gen follow-up and content, and it's all from the work you're already doing.
You can check it out and get some free bonuses at getgia.ai/dynamicagency
-----------
No one was asking for another community. But I've made one anyway.
So what's different?
The Dynamic Agency Community is designed around access rather than content.
Access to peers who've done it before.
Access to experts who've designed solutions.
Access to resources that have been battle-tested.
And right now, the price for founding members is only $97/year.
Join today so your agency has immediate access to everything you need to grow.
You can join at DynamicAgency.Community.
-----------
Subscribe to the Agency Forward blog on Substack.
We have weekly blog content with practical advice to help you advance your agency.
-----------
And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.
095 Niche on the Problem, Not the Demographic
2026/02/17
Hey everyone, today is another solocast for you.
Most agencies pick a vertical and call it positioning. "We serve dentists." "We work with SaaS companies." But that's a filter, not a position — it tells people who you work with, not why they should hire you.
In this episode, I break down the three layers of niching that most agencies collapse into one — and show you why leading with the problem changes everything about how clients find and choose you.
In this episode, I cover:
The difference between vertical niching (industry), horizontal niching (job function), and problem-based nichingWhy vertical-only positioning turns you into a generalist inside an industry — competing on price instead of expertiseHow the three layers work together: vertical and horizontal are for targeting, the problem is for positioningThe cross-industry bonus — why problem-based positioning attracts clients outside your verticalHow to find your problem: look at what your best clients had in common — not in industry, but in situationThe positioning formula: "We help [horizontal] at [vertical] companies solve [problem]"
If your current positioning statement only describes who you serve, this episode will show you what's missing.
Also, here's the article on how to differentiate your agency I mentioned in the show.
-----------
Lead Gen is the hardest part of running an agency.
For most, it's unpredictable, it's slow, and it's usually expensive.
Gia flips that.
It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.
Gia automates lead gen follow-up and content, and it's all from the work you're already doing.
You can check it out and get some free bonuses at getgia.ai/dynamicagency
-----------
No one was asking for another community. But I've made one anyway.
So what's different?
The Dynamic Agency Community is designed around access rather than content.
Access to peers who've done it before.
Access to experts who've designed solutions.
Access to resources that have been battle-tested.
And right now, the price for founding members is only $97/year.
Join today so your agency has immediate access to everything you need to grow.
You can join at DynamicAgency.Community.
-----------
Subscribe to the Agency Forward blog on Substack.
We have weekly blog content with practical advice to help you advance your agency.
-----------
And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.
094 The Builder Ecosystem: How to Find 50 People Who Already Have Your Clients
2026/02/10
Hey, everyone. Today, I've got a solocast coming your way.
Most agency owners trying to grow are doing one of two things: cold outreach or waiting for referrals. Both have the same problem. You're starting from zero every time.
There's a third option that almost nobody talks about: finding the people who already have your future clients' attention, and getting in front of them.
In this episode, I walk through a framework I call the "builder ecosystem." These are the people, communities, publications, and companies adjacent to your niche that share your target audience. They've already built the trust. They've already gathered the crowd. Your job is to show up where they are.
In this episode, I cover:
Why cold outreach and referral dependency both leave you starting from zeroThe four categories of builders: People, Communities, Publications, and CompaniesHow to research and map your builder ecosystem (with specific search strategies)Tiering your findings by accessibility so you know where to startYour first 5 moves you can execute this week
If you do the exercise from this episode, send me a message. I'd love to hear what you found.
-----------
Lead Gen is the hardest part of running an agency.
For most, it's unpredictable, it's slow, and it's usually expensive.
Gia flips that.
It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.
Gia automates lead gen follow-up and content, and it's all from the work you're already doing.
You can check it out and get some free bonuses at getgia.ai/dynamicagency
-----------
No one was asking for another community. But I've made one anyway.
So what's different?
The Dynamic Agency Community is designed around access rather than content.
Access to peers who've done it before.
Access to experts who've designed solutions.
Access to resources that have been battle-tested.
And right now, the price for founding members is only $97/year.
Join today so your agency has immediate access to everything you need to grow.
You can join at DynamicAgency.Community.
-----------
Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.
This is a must-have for agency owners and operators.
Get the Agency Profit Toolkit for free now!
-----------
Subscribe to the Agency Forward blog on Substack.
We have weekly blog content with practical advice to help you advance your agency.
-----------
And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.
093 Sean Lang: Breaking the Founder Hero Addiction That's Killing Your Growth
2026/02/03
Hey everyone, today I'm joined by Sean Lang.
Sean is an agency operations expert who helps founders remove themselves as the bottleneck in their business.
Before entering the agency world, Sean managed an airport refueling operation—a role that gave him a healthy respect for process, compliance, and what happens when things go wrong. He's since applied those lessons to help agency owners stop hoarding problems and start building teams that actually think.
I wanted to have Sean on because the founder-as-hero mindset is killing agency growth, and most owners don't even realize they're doing it. He's got some great frameworks and strategies to address it. Also, his podcast, Agency Uplift, is a must-listen show.
In this episode, we discuss:
The first signs you're the bottleneckBreaking the hero addictionMaking time to slow down and speed upAnd more...
You can learn more about Sean on LinkedIn.
-----------
Lead Gen is the hardest part of running an agency.
For most, it's unpredictable, it's slow, and it's usually expensive.
Gia flips that.
It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.
Gia automates lead gen follow-up and content, and it's all from the work you're already doing.
You can check it out and get some free bonuses at getgia.ai/dynamicagency
-----------
No one was asking for another community. But I've made one anyway.
So what's different?
The Dynamic Agency Community is designed around access rather than content.
Access to peers who've done it before.
Access to experts who've designed solutions.
Access to resources that have been battle-tested.
And right now, the price for founding members is only $97/year.
Join today so your agency has immediate access to everything you need to grow.
You can join at DynamicAgency.Community.
-----------
Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.
This is a must-have for agency owners and operators.
Get the Agency Profit Toolkit for free now!
-----------
Subscribe to the Agency Forward blog on Substack.
We have weekly blog content with practical advice to help you advance your agency.
-----------
And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.
092 David Hoos: Why Dev Founders Distrust Marketing and How to Fix It
2026/01/27
Hey everyone, today I'm joined by David Hoos.
David is a marketing consultant who specializes in helping dev agencies build and execute marketing strategies that actually resonate with technical founders.
With a background that bridges both worlds—his mother an English teacher, his father a software engineer—David cut his teeth at a conversion optimization agency before advising dev shops on positioning and growth. He's built a reputation for translating marketing speak into language that engineers actually trust.
I wanted to have David on because most dev agency founders hate marketing—and for good reason. David understands why and knows how to fix it. I also appreciate his thoughts on LinkedIn, so you should give him a follow there.
In this episode, we discuss:
Why dev founders distrust marketingPositioning beyond programming languagesMarketing that elevates rather than erodes reputationAnd more...
You can learn more about David on LinkedIn.
-----------
Lead Gen is the hardest part of running an agency.
For most, it's unpredictable, it's slow, and it's usually expensive.
Gia flips that.
It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.
Gia automates lead gen follow-up and content, and it's all from the work you're already doing.
You can check it out and get some free bonuses at getgia.ai/dynamicagency
-----------
No one was asking for another community. But I've made one anyway.
So what's different?
The Dynamic Agency Community is designed around access rather than content.
Access to peers who've done it before.
Access to experts who've designed solutions.
Access to resources that have been battle-tested.
And right now, the price for founding members is only $97/year.
Join today so your agency has immediate access to everything you need to grow.
You can join at DynamicAgency.Community.
-----------
Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.
This is a must-have for agency owners and operators.
Get the Agency Profit Toolkit for free now!
-----------
Subscribe to the Agency Forward blog on Substack.
We have weekly blog content with practical advice to help you advance your agency.
-----------
And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.
091 Jody Grunden: From Reactive to Strategic: Financial Planning for Growing Agencies
2026/01/20
Hey everyone, today I'm joined by Jody Grunden.
Jody is a virtual CFO and financial strategist for growing agencies.
He’s the co-founder of Summit CPA Group (now part of Anders CPAs), where he’s helped scale hundreds of agencies with data-driven financial forecasting and CFO insights.
I wanted to have Jody on because too many agency owners fly blind with their finances and miss out on stable, scalable growth. Also, we were tablemates at a conference last year, and he's a delightful human being. And when good people are also experts in their craft, I feel this urge to share them with our audience.
In this episode, we discuss:
Building a 10% cash reserve for long-term stabilityWhen to hire a controller or CFO as you scaleHow to set pricing to maintain profit marginsAnd more...You can learn more about Jody on LinkedIn or shoot him an email at [email protected].
-----------
Lead Gen is the hardest part of running an agency.
For most, it's unpredictable, it's slow, and it's usually expensive.
Gia flips that.
It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.
Gia automates lead gen follow-up and content, and it's all from the work you're already doing.
You can check it out and get some free bonuses at getgia.ai/dynamicagency
-----------
No one was asking for another community. But I've made one anyway.
So what's different?
The Dynamic Agency Community is designed around access rather than content.
Access to peers who've done it before.
Access to experts who've designed solutions.
Access to resources that have been battle-tested.
And right now, the price for founding members is only $97/year.
Join today so your agency has immediate access to everything you need to grow.
You can join at DynamicAgency.Community.
-----------
Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.
This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.
You can list your open positions for free at AgencyJobHub.com.
-----------
Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.
This is a must-have for agency owners and operators.
Get the Agency Profit Toolkit for free now!
-----------
Subscribe to the Agency Forward blog on Substack.
We have weekly blog content with practical advice to help you advance your agency.
-----------
Want to level up your agency? Get the Dynamic Offers Email Mini-Course
Explore the 5 of the most common challenges agencies face in today's market.
We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.
It's worth reading just for the ideas alone.
5 emails. 5 challenges. 5 strategies to fix them.
Get it at DynamicAgencyCourse.com.
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And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.
090 Leah Leaves: How to Get Out of the Weeds Without Losing Control
2026/01/13
Hey everyone, today I'm joined by Leah Leaves.
She’s the Founder and CEO of Alderaan Operations Solutions, where she partners with remote digital agencies to embed expert operations leadership that clarifies team roles, reduces burnout, and enables owners to focus on growth instead of daily firefighting.
I wanted to have Leah on because too many agency owners are stuck in operations, stalling growth and burning out. And as we've all seen at some point, your goals are much harder to achieve when you can't escape the day-to-day.
In this episode, we discuss:
Getting your team to make confident decisionsBuilding a "CEO GPT" to scale founder judgmentMetrics that show if your ops are truly workingAnd more...You can learn more about Leah on LinkedIn.
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Lead Gen is the hardest part of running an agency.
For most, it's unpredictable, it's slow, and it's usually expensive.
Gia flips that.
It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.
Gia automates lead gen follow-up and content, and it's all from the work you're already doing.
You can check it out and get some free bonuses at getgia.ai/dynamicagency
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No one was asking for another community. But I've made one anyway.
So what's different?
The Dynamic Agency Community is designed around access rather than content.
Access to peers who've done it before.
Access to experts who've designed solutions.
Access to resources that have been battle-tested.
And right now, the price for founding members is only $97/year.
Join today so your agency has immediate access to everything you need to grow.
You can join at DynamicAgency.Community.
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Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.
This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.
You can list your open positions for free at AgencyJobHub.com.
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Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.
This is a must-have for agency owners and operators.
Get the Agency Profit Toolkit for free now!
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Subscribe to the Agency Forward blog on Substack.
We have weekly blog content with practical advice to help you advance your agency.
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Want to level up your agency? Get the Dynamic Offers Email Mini-Course
Explore the 5 of the most common challenges agencies face in today's market.
We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.
It's worth reading just for the ideas alone.
5 emails. 5 challenges. 5 strategies to fix them.
Get it at DynamicAgencyCourse.com.
-----------
And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.
Podcast reviews
Read Agency Forward podcast reviews
Matt Durante 2026/01/14
Listen to Chris
I've listened to hundreds of podcasts where people distill the same fluffy information over and over. I am a successful marketing consultant for many ...
Ben.Clementz 2025/04/08
Best Podcast for Agency Owners
I never miss an episode, every one is worth my time! I’ve learned so much to make my agency operate more efficiently and grow faster.
Incept Mike 2024/06/06
So. Much. Value. Here.
Chris has done us all a huge favor here. Curating the best forward-thinking voices in the agency space to help us relate and learn!
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