
Advertise on podcast: Workfluencer: Personal Branding & Content Creation
Rating
5from
This podcast has
106 episodes
Language
EnglishPublisher
Rhona PierceExplicit
No
Date created
2024/04/09
Latest episode
2026/10/12
Average duration
46 min.
Release period
11 days
Description
Redefining how we talk about work. Hosted by Rhona Pierce, Workfluencer spotlights professionals using content to grow careers, build personal brands, and shape industries. From employee creators reshaping corporate culture to entrepreneurs turning side-hustles into businesses, we explore the real stories and strategies behind blending work, creativity, and influence in today’s world.
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Check latest episodes from Workfluencer: Personal Branding & Content Creation podcast
#103: How to Get Cited by AI Without a Big Following ft. Kaleigh Moore
2026/10/12
You don’t need a massive following to have expertise worth citing. But how do you become a source AI turns to, and what could that mean for your next brand partnership?
Kaleigh Moore joins Rhona Pierce to explore how creators can build AI search visibility through specific expertise and content that answers real buyer questions. They discuss why being known for something matters, what makes an expert citable, and how creators can show brands evidence that their content is already appearing in AI answers.
For brands, this creates a different way to think about creator partnerships. Who can give a credible answer to the questions your buyers are asking? That person could be an independent creator, a customer, or an expert on your own team.
Rhona brings a real scenario into the conversation: her first official creator AEO partnership kicks off an hour after recording. Together, they discuss how these deals differ from traditional influencer campaigns, what belongs in the brief, and what creators should clarify before putting a price on the work.
They also cover employee compensation, usage rights, AI likeness protections, and the challenge of measuring results. It’s an honest look at an emerging opportunity for creators and the brands that work with them.
What You’ll Learn:
Why niche expertise can matter more than follower count for AI citations.
How a clear topic focus and recognizable frameworks can strengthen your expert positioning.
How to find content ideas in the questions buyers already ask.
How to use evidence of your existing AI visibility in brand conversations.
What makes a creator AEO brief different from a traditional influencer brief.
Where employee-generated content fits, and why compensation matters.
What to clarify about exclusivity, advertising rights, and AI likeness before pricing a deal.
Why AI visibility requires ongoing testing rather than a single sponsored post.
Resources Mentioned
Kaleigh's YouTube: https://www.youtube.com/@aisearchlady
Rhona's Newsletter: https://link.rhonapierce.com/newsletter2
Connect with Us:
Connect with Kaleigh: https://www.linkedin.com/in/kaleighmoore/
Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce
Want to turn your team into creators?
Visit workfluencermedia.com to learn how we help companies turn employee expertise into content that gets noticed.
Learn more about your ad choices. Visit megaphone.fm/adchoices
#102: How to Build an Employee Creator Program ft. Heike Young
2026/09/28
Most employee creator programs start in the wrong place. Companies focus on getting as many employees posting as possible, hand them approved links and captions, and call it employee advocacy. That may create activity, but it does not create thought leadership.
After leading content and social media at Salesforce and Microsoft, Heike Young believes companies should move beyond copy-and-paste advocacy and invest in a smaller group of committed employee creators.
In this episode, Heike joins Rhona to explain how to build an employee creator program around clear business goals. They discuss how to choose creators across roles, seniority levels, and regions, what motivates employees to participate, and why companies need to provide training, time, recognition, and clear expectations.
They also dig into the infrastructure companies often skip, including updated social media policies, job descriptions, content usage after an employee leaves, and collaboration between HR, marketing, and communications.
Heike also breaks down her people-generated content model, which connects employees, industry creators, and customers to one broader brand strategy.
For companies trying to build an employee creator program without turning employees into extensions of the corporate account, this conversation lays out what needs to be in place first.
What You’ll Learn:
How to define your goals before selecting employee creators
How to choose creators across roles, seniority levels, and regions
What motivates employees beyond direct financial compensation
Why training, tools, recognition, and community keep creators involved
How to make content creation part of someone’s actual role
What companies should decide about content usage before employees leave
How employees, industry creators, and customers can support one content strategy
Resources Mentioned:
Heike's Website: https://heike-young.com/
People Generated Content: https://link.rhonapierce.com/VZYlQz
Rhona's Newsletter: https://link.rhonapierce.com/newsletter2
Connect with Us:
Connect with Heike: https://www.linkedin.com/in/heikeyoung/
Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce
Want to turn your team into creators?
Visit workfluencermedia.com to learn how we help companies turn employee expertise into content that gets noticed.
Learn more about your ad choices. Visit megaphone.fm/adchoices
#101: Building a Personal Brand While Working Full-Time ft. Roxy Couse
2026/09/14
Being great at your job doesn’t guarantee a promotion. Roxy Couse learned that after nearly 15 years in corporate, several lateral moves, and a leader who admitted there was nothing left for her to prove.
While working as a senior director, Roxy started creating content before work, after work, and on weekends. What began as a TikTok hobby grew into an audience of more than 650,000 followers, 100 million views, and brand partnerships with companies including LinkedIn and IBM.
In this episode, Roxy shares what it really takes to build a personal brand while working full-time. She explains how she balanced two demanding careers, followed her employer’s social media policies, and turned years of corporate experience into paid opportunities.
She also shares why brand deals weren’t enough and how that realization led her to build Sloefy, a platform helping corporate professionals become more visible. This conversation is about building enough visibility, income, and career leverage to choose what comes next on your own terms.
What You’ll Learn
Why strong performance alone may not lead to a promotion
How Roxy found her content niche by talking honestly about work
What it takes to create consistently while working full-time
How to build a personal brand without creating problems at work
How she went from a $100 brand deal to six-figure creator income
How a personal brand can create confidence and career leverage
Why Roxy built Sloefy for corporate professionals
Resources Mentioned:
Learn about Sloefy: https://sloefy.com/
Rhona's Newsletter: https://link.rhonapierce.com/newsletter2
Connect with Us:
Connect with Roxy: https://www.linkedin.com/in/roxanna-couse/
Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce
Want to turn your team into creators?
Visit workfluencermedia.com to learn how we help companies turn employee expertise into content that gets noticed.
Learn more about your ad choices. Visit megaphone.fm/adchoices
#100: How Creators Can Help Brands Win AI Search
2026/09/01
AI search citations are the newest piece of real estate on the internet, and creators may be one of the fastest ways for brands to claim it. Most brand deals are still measured through reach, clicks, and conversions. Meanwhile, answer engines are shaping which companies get mentioned when buyers ask ChatGPT, Perplexity, or Google who to trust. Almost nobody is pricing creator partnerships around that value yet.
This conversation was never supposed to become an episode. Rhona Pierce invited Jeffrey Fermin, a 15-year marketing veteran, to privately pressure test an offer she is building around AI search citations. What follows is a behind-the-scenes look at two media and marketing operators working through the opportunity in real time.
They break down how attribution actually works inside companies, why UTMs and discount codes miss so much of a creator’s influence, and how podcast transcripts and other written assets can support visibility in AI-generated answers.
At its core, this is a conversation about proof. Creators need ways to demonstrate value when tracking fails. Brands need to understand what a mention from a trusted outside voice can do that content published on their own website cannot.
You’ll hear why tying creator pay to closed sales is a bad deal, how multi-touch attribution better reflects the B2B buying journey, and why Rhona will never agree to perpetual usage rights when creator content could continue generating value for years.
This behind-the-scenes conversation marks the 100th episode of the Workfluencer Podcast.
What You'll Learn:
Why AI search citations are becoming a line item creators can price and sell
Where a creator’s responsibility ends in the sales funnel
How multi-touch attribution works in B2B marketing
How creator content can support visibility in AI search
Why transcripts and structured written content matter
What AI citations could mean for creator usage rights
Why brands and creators need new ways to measure long-term value
Resources Mentioned:
Rhona's Newsletter: https://link.rhonapierce.com/newsletter2
Connect with Us:
Connect with Jeffrey: https://www.linkedin.com/in/jfermin/
Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce
Want to turn your team into creators?
Visit workfluencermedia.com to learn how we help companies turn employee expertise into content that gets noticed.
Learn more about your ad choices. Visit megaphone.fm/adchoices
#99: How to Create LinkedIn Content That Sells
2026/08/24
Most people post about getting laid off and ask for sympathy. Deidre “Dee” Henry posted about getting laid off and asked for clients.
Dee had been a top-performing salesperson at Zillow when she suddenly lost her job. Instead of publishing the expected gratitude post, she shared what she was actually feeling and made it clear what she could do for potential clients. That story became the foundation for The Sales Loft, Microsoft partnerships, a CNBC feature, and an appearance on the same stage as Kerry Washington.
In this episode, Dee joins Rhona Pierce to break down how personal stories become content that sells. They discuss why feelings drive decisions, how to be vulnerable without becoming a hot mess online, and what separates a post that earns sympathy from one that creates opportunities.
Dee also shares her PTO framework: Profile, Trust, and Opportunities. You’ll learn how to turn your LinkedIn profile into a sales page, create content that gives people a reason to hire you, and stay consistent when your posts are not producing immediate revenue.
What You'll Learn:
Why feelings make content more persuasive
How to turn a personal story into a business opportunity
The difference between authentic content and oversharing
What separates posts that sell from posts that earn sympathy
How to make your LinkedIn profile function like a sales page
Why every post should communicate what is in it for the reader
Why you do not need a large audience or website to attract clients
What to do when your content is not converting yet
Resources Mentioned:
Visit The Sales Loft: https://thesalesloft.com/
Rhona's Newsletter: https://link.rhonapierce.com/newsletter2
Connect with Us:
Connect with Deidre: https://www.linkedin.com/in/deidremhenry/
Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce
Want to turn your team into creators?
Visit workfluencermedia.com to learn how we help companies turn employee expertise into content that gets noticed.
Learn more about your ad choices. Visit megaphone.fm/adchoices
#98: Why Creators Are Going Back to Corporate Jobs ft. Lissette Calveiro
2026/08/17
Creators were supposed to leave corporate behind. Now some of them are going back — and companies are creating roles specifically for people with creator experience.
Lissette Calveiro has spent nearly 15 years in the creator and influencer marketing industry and managed more than $10 million in brand partnerships. Today, she’s watching the creator economy evolve in an unexpected direction: creators are bringing their skills back into companies, while companies are realizing they need creators at the table.
In this episode, Lissette explains why creators are moving into corporate roles, what these new creator-focused jobs actually look like, and why going back to a corporate job doesn’t mean the creator economy failed.
We also talk about why authority and expertise are becoming more valuable than follower count, how creators should think about pricing brand deals, why sponsorships shouldn't be the only way to monetize your audience, and how to build a creator career that can evolve as your goals change.
Plus, Lissette shares the most she's ever made from a sponsored post, the $45,000 deal that went sideways, and why she believes creators have more negotiating power than they think.
What You'll Learn:
Why creators are going back to corporate
Why returning to a corporate role doesn't mean the creator economy failed
What creator evangelist, creator advocate, and creator relations roles actually do
Why companies need creators involved in their creator strategies
How creator experience translates into valuable corporate skills
Why authority and expertise are becoming more important than follower count
How to build a creator business that doesn't rely entirely on brand deals
Resources Mentioned:
Influence With Impact: https://influencewithimpact.co/
Rhona's Newsletter: https://link.rhonapierce.com/newsletter2
Connect with Us:
Connect with Lissette: https://www.linkedin.com/in/lissettecalveiro/
Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce
Want to turn your team into creators?
Visit workfluencermedia.com to learn how we help companies turn employee expertise into content that gets noticed.
Learn more about your ad choices. Visit megaphone.fm/adchoices
#97: How he gets brand deals with a small following ft. Lloyd George
2026/08/10
Most creators assume they need a huge following to land brand deals. They don't.
Lloyd George has been on both sides of the creator economy. He's worked inside major agencies running campaigns for brands like Coca-Cola, Kevin Hart, and The Rock, while building his own creator business on the side.
Now he's gone full-time as a creator and freelancer.
In this episode of Workfluencer, Lloyd pulls back the curtain on what actually happens when brands decide which creators to hire—and why follower count is often much less important than creators think.
We talk about how small creators can land brand deals, why creators disqualify themselves before ever pitching, the role relationships play in getting opportunities, and how Lloyd thinks about pricing and negotiating brand partnerships.
We also get into the much bigger question of when a creator is actually ready to leave their day job, why having a steady paycheck can protect your creative business, and how surrounding yourself with other creators can change what you believe is possible.
Plus, Lloyd shares the biggest sponsored post he's landed, why he blocks people on social media, and the creator analytics he'd love to peek at.
What You'll Learn:
Why creators disqualify themselves from brand deals, and how to stop
How to meet the decision makers who hire creators, even outside major cities
Why relationships can matter more than follower count
How creators can increase the value of a brand deal
What Lloyd learned from seeing six-figure creator campaigns
How to know when you're ready to go full-time
How to build confidence around charging what you're worth
Resources Mentioned:
The Creator Ledger Podcast: https://www.youtube.com/@TheCreatorLedger1
Sponsor Magnet by Justin Moore: https://www.sponsormagnet.com
Rhona's Newsletter: https://link.rhonapierce.com/newsletter2
Connect With Us
Connect with Lloyd: https://www.linkedin.com/in/lloyd-george-634a7793/
Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce
Want to turn your team into creators?
Visit workfluencermedia.com to learn how we help companies turn employee expertise into content that gets noticed.
Learn more about your ad choices. Visit megaphone.fm/adchoices
#96: How to Land Brand Deals Outside Your Niche
2026/07/27
Brand deals rarely come from playing it safe inside your niche.
Kristi Kennebrew built Get Me Hired Kristi into a thriving creator brand while working full-time, but some of her most successful partnerships have come from brands nobody would expect—including a FIFA World Cup campaign.
In this episode, host Rhona Pierce sits down with Kristi to discuss how she lands brand deals outside the career and HR space without losing the trust of her audience. They explore why creators shouldn't limit themselves to sponsors in their own industry, how Kristi pitches mainstream brands by connecting products to her audience's everyday lives, and what it takes to balance content creation with a full-time job.
Kristi also shares why she treats content creation as a career safety net rather than a path to becoming a full-time creator, how her newsletter helped her transition into recruitment marketing, and why being open about rejection has become one of the most valuable parts of her brand.
If you've ever wondered whether your niche is limiting your sponsorship opportunities, this episode will change how you think about creator partnerships.
Key Takeaways:
Why your niche doesn't have to limit your sponsorships
How to pitch brands outside your industry
Making lifestyle partnerships feel authentic
Balancing a full-time job with content creation
Using content as career insurance
Navigating employer social media policies
Why rejection is part of every creator's journey
Resources Mentioned:
Visit Kristi's website: https://getmehiredkristi.com/
Get Rhona's Newsletter: https://link.rhonapierce.com/join-newsletter
Connect with Us:
Connect with Kristi: https://www.linkedin.com/in/kristi-kennebrew/
Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce
Want to turn your team into creators?
Visit workfluencermedia.com to learn how we help companies build video-first content systems that attract, engage, and retain talent.
Learn more about your ad choices. Visit megaphone.fm/adchoices
REPLAY: Building Building HR's Most Subscribed Newsletter with Hebba Youssef
2026/07/20
How do you come up with newsletter ideas every week? If you write anything on a schedule, you've felt this pain.
Hebba Youssef writes I Hate It Here, one of the biggest newsletters in HR, and she used to do what most of us do: wake up on Sunday and pick a random thought. It worked until it didn't. "It's really stressful when you're trying to be creative in the chaos."
Her fix: pick one theme per quarter, then break it into 12 newsletters that build on each other. Readers get a continuous story instead of scattered takes, and she never faces a blank page. The themes come from pop culture, because of course they do.
Steal this system. It works!
This is one of my favorite episodes. If you currently have a newsletter or if you're thinking of starting one, this is a must listen!
RESOURCES MENTIONED:
Subscribe to I Hate It Here: https://join.hateithere.co/e13d9d5b/13
Join the Safe Space community: https://hateithere.co/community/safe-space/
CONNECT WITH US:
Connect with Hebba: https://www.linkedin.com/in/hebba-youssef/
Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce
Want to turn your team into creators?
Visit workfluencermedia.com to learn how we help companies build video-first content systems that attract, engage, and retain talent.
Learn more about your ad choices. Visit megaphone.fm/adchoices
#95: How In-Person Events Build Community
2026/06/29
Hosting an event is easy.
Building a community that people return to month after month is much harder.
In this episode of Workfluencer, Rhona sits down with Chaselle Gazelle, founder of Jacksonville Bestie, to explore what separates unforgettable in-person events from forgettable networking mixers.
Chaselle shares how she turned casual brunches with friends into one of Jacksonville's most recognizable community brands, why relationships matter more than transactions, and how businesses can use recurring in-person events to strengthen their brand, grow loyal audiences, and create genuine human connection.
Whether you're in Talent Acquisition, HR, Marketing, Employer Branding, or you're building a business around community, this episode is packed with practical ideas you can apply immediately.
What You'll Learn:
How to use in-person community events as a long-term brand and business growth strategy
Why recurring, scheduled events build real culture faster than one-off activations
The professional harasser method for maximizing attendance without annoying your audience
How to negotiate revenue splits with bars and venues to earn beyond ticket sales
Why word of mouth still drives more growth than paid advertising
What separates events that build community from ones that just fill a room
How remembering names and personal details creates the belonging that keeps people coming back
Resources Mentioned:
Chaselle's Website: https://www.chasellegazelle.com
Connect with Us:
Connect with Chaselle: https://www.instagram.com/chasellegazelle/
Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce
Want to turn your team into creators?
Visit workfluencermedia.com to learn how we help companies build video-first content systems that attract, engage, and retain talent.
Learn more about your ad choices. Visit megaphone.fm/adchoices
#94: What Makes a Great DisruptHR Talk
2026/06/22
Most people spend months preparing for a single DisruptHR presentation. Ashlynne Valdez delivered two different talks in 30 days, won Best Speaker at one event, and helps select speakers for DisruptHR Las Vegas.
In this episode, we go behind the scenes of DisruptHR to explore what separates a good talk from a great one. Ashlynne shares how she develops topics, finds a disruptive angle, prepares for the fast-paced five-minute format, and what organizers are really looking for when reviewing speaker applications.
Whether you're thinking about applying to DisruptHR or simply want to become a more impactful speaker, this conversation offers a rare look inside one of the most unique speaking formats in the workplace community.
What You'll Learn:
Why a five-minute talk is harder than an hour-long presentation and how to prepare for it
The three things Disrupt HR selection committees look for in speaker applications
How to find the disruptive angle in any topic, even one that seems overdone
Why "less is more" is the most critical principle when the slides are beyond your control
How to use LinkedIn content to test and validate your talk ideas before you even submit
How to take a narrow, specific topic and make it land for every person in the room
Resources Mentioned:
SoundHR Website: https://www.soundhr.com/
Connect With Us:
Connect with Ashlynne: https://www.linkedin.com/in/ashlynne-valdez-phr-295706219/
Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce
Want to turn your team into creators?
Visit workfluencermedia.com to learn how we help companies build video-first content systems that attract, engage, and retain talent.
Learn more about your ad choices. Visit megaphone.fm/adchoices
#93: How to Stand Out on LinkedIn
2026/06/15
Most LinkedIn advice teaches you how to fit in. Jillian Richardson believes the opposite.
In this episode of Workfluencer, Rhona sits down with one of LinkedIn's most recognizable ghostwriters to discuss why being a little weird might be your biggest advantage online. Jillian shares the story behind her viral "Be Weird on LinkedIn" movement, what founders get wrong about personal branding, and why authenticity is becoming the best defense against AI-generated content.
They also discuss employee-generated content, ghostwriting, creator monetization, brand partnerships, and the realities of putting yourself out there online.
If you've been playing it safe on LinkedIn, this episode will challenge you to rethink what professional content should look like.
In this episode:
Why blending in is becoming riskier than standing out
The real meaning of "being weird" on LinkedIn
How founders and executives can create more engaging content
Why employee-generated content builds more trust than corporate messaging
How ghostwriting actually works behind the scenes
The relationship between authenticity and AI-generated content
What creators should know about negotiating brand partnerships
How to find your unique voice on LinkedIn
Resources Mentioned:
Jillian's Website: https://www.makelinkedinweird.com
Connect With Us:
Connect with Jillian: https://www.linkedin.com/in/thatjillian/
Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce
Want to turn your team into creators?
Visit workfluencermedia.com to learn how we help companies build video-first content systems that attract, engage, and retain talent.
Learn more about your ad choices. Visit megaphone.fm/adchoices
#92: How to Write a Book About Workplace Culture
2026/06/08
What does it take to turn years of workplace observations into a published book?
In this episode of Workfluencer, Abi Adamson shares the story behind her debut book, Culture Blooming: Nurturing Workplaces Where People Grow. From witnessing favoritism, discrimination, and toxic leadership to developing her own workplace culture framework, Abi explains how she transformed real-world experiences into a book designed to help leaders create better workplaces.
Abi pulls back the curtain on the publishing process, including how she landed a publisher through LinkedIn, rewrote her entire framework, worked through multiple drafts with her editor, and balanced personal stories with practical advice. She also shares some of the workplace experiences that shaped both her career and the book itself.
Whether you've considered writing a book, building a thought leadership platform, or simply want a deeper understanding of workplace culture, this conversation offers an honest look at what it takes to turn expertise into intellectual property.
What You'll Learn:
How to get your first book deal
Why you do not need a finished manuscript to approach a publisher
What it takes to write a business book that is accessible to people with dyslexia, non-native English speakers, and first-time managers
How to honor creative rest without losing momentum, and why forcing writing produces content that reads like filler
How to balance personal stories with practical workplace advice
Resources Mentioned:
Pre-Order Abi's Book: https://www.penguinrandomhouse.com/books/824116/culture-blooming-by-abi-adamson/
Connect With Us:
Connect with Abi: https://www.linkedin.com/in/abiadamson/
Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce
Want to turn your team into creators?
Visit workfluencermedia.com to learn how we help companies build video-first content systems that attract, engage, and retain talent.
Learn more about your ad choices. Visit megaphone.fm/adchoices
#91: How to Monetize a Podcast Without Losing Your Integrity
2026/06/01
Most creators think they need a massive audience before brands will take them seriously. Chad Sowash says that's nonsense!
In this episode of Workfluencer, Chad shares how he and his co-host, Joel Cheesman, built the Chad & Cheese podcast into a profitable business from day one, why most creators dramatically undervalue themselves, and what brands are actually buying when they sponsor content.
We discuss why niche audiences outperform vanity metrics, how to create sponsorship packages that deliver real value, and why some of Chad's strongest sponsor relationships started after publicly criticizing those companies. Chad also explains how he evaluates HR tech vendors, why creators have a responsibility to vet the products they promote, and the rules he follows to protect audience trust.
If you've been wondering whether it's possible to make money from content without becoming a spokesperson for every brand that waves a checkbook, this conversation is for you.
What You'll Learn:
Why Chad built his podcast as a business from day one
What brands actually want from creator partnerships
The biggest mistake creators make when pricing sponsorships
Why niche audiences are often more valuable than large audiences
How Chad handles disagreements with sponsors
The role creators play in vetting AI and HR tech products
Lessons learned from nearly a decade of podcast monetization
Resources Mentioned:
Listen to the Chad & Cheese Podcast: https://www.chadcheese.com/
Connect with Us:
Connect with Chad: https://www.linkedin.com/in/chadsowash/
Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce
Want to turn your team into creators?
Visit workfluencermedia.com to learn how we help companies build video-first content systems that attract, engage, and retain talent.
Learn more about your ad choices. Visit megaphone.fm/adchoices
#90: Rebuilding a Personal Brand After a Layoff
2026/05/18
Strong POV content feels risky for most creators, but Jillian O'Malior built her audience by removing the corporate pleasing filter completely. After being laid off in November 2024, she ran a 90-day experiment leaning into “strategically unhinged” content about layoffs, labor reform, and the dehumanization of workers — and the inbound work, brand deals, and podcast invites started rolling in.
In this episode of Workfluencer, Rhona Pierce sits down with brand strategist and workplace advocate Jillian O'Malior about the moment she dropped corporate Jillian, the dinner-party framework she uses to keep her voice consistent, and the seven-story-plot approach she applies to every post. They cover how to be vulnerable without overexposing yourself, why a strong POV content strategy doubles as a filter, and how to build a personal brand without sounding like a rant.
At its core, this episode is about what happens when you stop optimizing for the broadest possible audience and start saying what only you can say. The professionals who try to please everyone get scrolled past. The ones who plant a stake in the ground get hired.
You'll hear Jillian's exact content framework, the difference between venting and a strong POV, why “strategically unhinged” outperforms safe corporate content, how she handled friends who thought she'd “gone off the deep end,” and the specific advice she gives clients building their personal brand from scratch.
What You'll Learn:
How to build a personal brand after a layoff
Why authentic content outperforms sanitized corporate posting
How to use content as a filter for career opportunities
The difference between vulnerability and unhinged oversharing
How layoffs are reshaping conversations around work
Why AI-generated content is the reason for the loss of originality online
Why having a strong POV online is less risky than people think
How to create content that actually sounds like you
Jillian’s framework for developing a memorable personal brand
The future of work, portfolio careers, and labor reform
Resources Mentioned:
Jillian's Website: https://www.jilliandoesbranding.com/
The Liquidity of Truth Case Study: https://www.jilliandoesbranding.com/showrunner-methodology
Connect With Us:
Connect with Jillian: https://www.linkedin.com/in/jillian-omalior
Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce
Want to turn your team into creators? Visit workfluencermedia.com to learn how we help companies build video-first content systems that attract, engage, and retain talent.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Podcast reviews
Read Workfluencer: Personal Branding & Content Creation podcast reviews
Molicious1024 2026/06/10
Mid-career pros need to hear this
Rhona is the real deal - she’s warm, empathetic, engaging, and honest. She brings a wide variety of professionals into the mix as guests and always co...
HadyMendez 2026/03/02
One of my favs
Easily one of my favorite podcasts right now. Rhonda is an excellent host who brings top voices to the conversation. I’ve learned a lot from the show ...
Antipasti13 2026/02/09
Real talk
Love this podcast and the episode with Madison Butler made me want to write a review - thank you for this show Rhona.
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