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Workfluencer: Personal Branding & Content Creation

Advertise on podcast: Workfluencer: Personal Branding & Content Creation

Rating
★★★★★
5
from
6 reviews
This podcast has
89 episodes
Language
English
Publisher
Rhona Pierce
Explicit
No
Date created
2024/04/09
Latest episode
2026/04/20
Average duration
43 min.
Release period
7 days

Description

Redefining how we talk about work. Hosted by Rhona Pierce, Workfluencer spotlights professionals using content to grow careers, build personal brands, and shape industries. From employee creators reshaping corporate culture to entrepreneurs turning side-hustles into businesses, we explore the real stories and strategies behind blending work, creativity, and influence in today’s world.

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Podcast episodes

Check latest episodes from Workfluencer: Personal Branding & Content Creation podcast


#87: How to Build a Personal Brand After a Layoff
2026/04/20
Most people get laid off and go quiet. Vanita Capobianco did the opposite. She started creating content, launched a podcast, and began building a personal brand from scratch. No audience. No experience. No roadmap. In this episode, we break down what actually happens after a layoff—and how to turn that moment into momentum. Vanita shares how she built consistency, found her voice, and created opportunities by showing up online. We also get into the real side of content creation. Late nights. Self-doubt. Low views. And why none of that matters if you keep going. If you’ve ever thought about building a personal brand but feel like you’re “not ready,” this episode will challenge that fast. What You’ll Learn Why layoffs can be a turning point (if you use them right) How to start creating content with zero audience How to promote your content when no one knows you yet Why consistency beats perfection every time How to balance a 9–5, kids, and content creation Resources Mentioned: Listen to Vanita's Podcast: https://laidofftoliftoff.riverside.com/ If you've been wanting to post more consistently on LinkedIn, try Stanley for FREE - ⁠⁠https://workfluencerpodcast.com/stanley  Subscribe to Rhona's Newsletter: ⁠⁠https://link.rhonapierce.com/newsletter2⁠ Connect With Us: Connect with Vanita: ⁠https://www.linkedin.com/in/vcapobiancohrtech/ Connect with Rhona ⁠⁠⁠⁠https://www.linkedin.com/in/rhonabarnettpierce/⁠ Want to turn your team into creators? Visit ⁠⁠workfluencermedia.com⁠⁠ to learn how we help companies build video-first content systems that attract, engage, and retain talent. Learn more about your ad choices. Visit megaphone.fm/adchoices
#86: How to Get Content Ideas Without Overthinking
2026/04/13
If you’re constantly consuming content but still struggling to come up with ideas… this episode is your reset. Jeff Harry argues that the problem isn’t a lack of inspiration, it’s too much input. In this episode, we break down why overconsumption leads to overthinking, how that blocks creativity, and what actually helps you generate better content ideas (hint: it’s not more scrolling). You’ll learn how to: Stop relying on inspiration from other creators Break out of the doomscrolling cycle Use boredom as a creative advantage Create content that feels natural, not forced If you’ve ever thought, “I know I should be creating, but I just can’t get started”—this one’s for you. Resources Mentioned: Watch Jeff's TEDx Talk: https://youtu.be/Abnzm6czeP4 Visit Jeff's Website: https://www.rediscoveryourplay.com/ Subscribe to Rhona's Newsletter: ⁠https://link.rhonapierce.com/newsletter2 Connect With Us: Connect with Jeff: https://www.linkedin.com/in/jeffharryplays/ Connect with Rhona ⁠⁠⁠https://www.linkedin.com/in/rhonabarnettpierce/ Want to turn your team into creators? Visit ⁠workfluencermedia.com⁠ to learn how we help companies build video-first content systems that attract, engage, and retain talent. Learn more about your ad choices. Visit megaphone.fm/adchoices
Why HR Leaders Should Be Creating Content
2026/04/07
At Transform 2026, I sat down with Rebecca Taylor to unpack what’s really holding HR and Talent leaders back from showing up online—and why that needs to change. We get into the real risks, the perceived risks, and the responsibility that comes with having a voice in HR. Because whether you’re posting or not, the narrative is being shaped—with or without you. Rebecca also shares a deeply personal career story that highlights how power, identity, and early decisions can shape everything that follows. If you’ve been hesitant to create content—or questioning whether it’s worth it—this conversation will challenge that thinking. What You'll Learn: Why most HR leaders think they’re restricted from posting online — and why they’re wrong How to navigate corporate constraints while building a personal brand in HR or TA The difference between using AI as a thought partner vs. letting it write your content Why using personal vs. enterprise AI tools matters when you handle sensitive company data How to stay consistent on 1–2 content pillars instead of posting on everything and standing for nothing How HR leaders can lead change initiatives they privately disagree with — and maintain credibility doing it How to create community space for HR voices that can’t post publicly — and why it matters Resources Mentioned If you've been wanting to post more consistently on LinkedIn, try Stanley for FREE - ⁠https://workfluencerpodcast.com/stanley  Listen to Rebecca's Podcast: https://podcasts.apple.com/us/podcast/hr-voices/id1833927442 Connect with us Connect with Rebecca - https://www.linkedin.com/in/rebeccataylor2/ Connect with Rhona ⁠⁠https://www.linkedin.com/in/rhonabarnettpierce/ Want to turn your team into creators? Visit workfluencermedia.com to learn how we help companies build video-first content systems that attract, engage, and retain talent. personal brand, content creator, HR content creation, thought leadership, creator economy, professional content creator, HR professionals, TA content creation, LinkedIn content strategy, HR tech, employee relations, AI tools for content, content pillars, personal branding HR, HR creator, content creation at work, corporate content creation, B2B content creator, HR community, HR voices podcast, creating content when employed, HR leader content, employee relations platform, all voices, hr thought leadership, workforce content, recruiting content creator Learn more about your ad choices. Visit megaphone.fm/adchoices
Transform 2026 Recap: What Actually Stood Out
2026/04/03
I just got back from Transform 2026 and had way too much time before my flight… so I made my own awards show. This is a fun, unfiltered recap of what stood out. The swag. The activations. The people. The random moments you don’t see in the polished LinkedIn posts. Some brands nailed it. Some tried. Some just gave out tote bags. If you were there, this will hit. If you weren’t, this is the version you actually want. In This Episode The best swag (yes, it matters) The activation I couldn’t ignore A few brands I hadn’t heard of… until now The people who made the event fun Completely unnecessary awards I made up Connect with me: Find me on LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ Follow on Instagram: https://www.instagram.com/rhonabpierce/ Subscribe to my newsletter: https://link.rhonapierce.com/newsletter2 Want to turn your team into creators? Visit workfluencermedia.com to learn how we help companies build video-first content systems that drive real results. Learn more about your ad choices. Visit megaphone.fm/adchoices
Why Employer Branding Alone Isn’t Working Anymore
2026/03/30
Most companies are still relying on employer branding to attract talent, and it’s not landing the way it used to. In this episode, Tracey Parsons breaks down why traditional employer branding is losing effectiveness, and what’s actually replacing it. We get into the growing trust gap between companies and candidates, why polished “day in the life” content falls flat, and how employee-driven content is becoming a more powerful way to build credibility, visibility, and influence. If you’re leading hiring, employer brand, or content strategy, this conversation will challenge how you think about reach, trust, and control. What You’ll Learn: Why employer branding alone is no longer enough The trust gap between brands and people Why “I love working here” content doesn’t convert The rise of employee-driven content What makes content actually useful (and effective) Why companies struggle to give up control Where the real distribution power lives now Resources Mentioned: Learn more about Flockity: https://www.flockity.com/  Subscribe to Rhona's Newsletter: https://link.rhonapierce.com/newsletter2 Connect With Us: Connect with Tracey: https://www.linkedin.com/in/traceyparsons/ Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce/  Want to turn your team into creators? Visit workfluencermedia.com to learn how we help companies build video-first content systems that drive real results. employee generated content, employee advocacy, EGC, recruitment marketing, employer brand, employer branding, employee influencers, creator economy, talent acquisition, recruiting strategy, personal brand, content creator, thought leadership, professional content creator, HR marketing, talent attraction, social recruiting, micro influencers, nano influencers, employee trust, internal influencers, external influencers, recruitment advertising, recruitment content, candidate experience, employee referral, trust marketing, influencer recruiting, Flockity, Linkity, B2B influencer marketing, HR content strategy, workfluencer Learn more about your ad choices. Visit megaphone.fm/adchoices
How to Stand Out on LinkedIn Without Following Trends
2026/03/23
Most advice about LinkedIn content says the same thing: follow trends, post consistently, and play the algorithm. But what if that’s exactly why your content isn’t standing out? In this episode, leadership strategist Julia Rock breaks down how to stand out on LinkedIn without copying trends, chasing viral formats, or sounding like everyone else. She shares what actually drives meaningful engagement, how to build authority through content, and why authenticity matters more than ever in a crowded feed. You’ll also hear what it really costs to show up online while working a corporate job—including how Julia handled being reported at work for her content. If you’re trying to grow on LinkedIn, build a personal brand, or create content that actually makes an impact, this episode will change how you think about your strategy. What You'll Learn: How to stand out on LinkedIn without following trends Why most LinkedIn content sounds the same (and how to fix it) How to create content that builds real authority The risks of posting content while working a full-time job How to stay authentic without hurting your career What actually drives engagement on LinkedIn today Resources Mentioned: If you've been wanting to post more consistently on LinkedIn, try Stanley for FREE - https://workfluencerpodcast.com/stanley Subscribe to Rhona's Newsletter: https://link.rhonapierce.com/newsletter2 Connect With Us: Connect with Julia - https://www.linkedin.com/in/julia-rock/ Connect with Rhona - ⁠https://www.linkedin.com/in/rhonabarnettpierce/⁠ Want to turn your team into creators? Visit ⁠⁠⁠workfluencermedia.com⁠⁠⁠ to learn how we help companies build video-first content systems that attract, engage, and retain talent. LinkedIn content, linkedin content strategy, personal branding, content strategy, LinkedIn growth, thought leadership, creating content, professional brand, personal branding for professionals, corporate content creation, workfluencer Learn more about your ad choices. Visit megaphone.fm/adchoices
How To Turn LinkedIn Posts Into Clients
2026/03/16
Building a consulting business through content sounds simple. In reality, it requires clarity, conviction, and a willingness to say things others avoid. In this episode of Workfluencer, talent, culture, and DEI consultant Dani Herrera shares how LinkedIn content became the engine behind her consulting business. Dani didn’t start posting to become a creator. She started out of necessity while navigating the U.S. immigration system and needing to prove visibility in her field. What began as a practical move eventually turned into a pipeline for clients, speaking opportunities, and workshops. Together, Rhona and Dani unpack what it actually looks like when content becomes your vetting mechanism for clients. They also discuss the tension between authenticity and strategy, why viral posts don’t matter for consultants, and how speaking openly online can filter out the wrong opportunities before they ever reach your inbox. What You’ll Learn: Why LinkedIn content is a powerful client acquisition tool How consultants can share expertise without “giving everything away” The difference between posting to an audience vs speaking with your audience Why small, relevant audiences often outperform viral reach How Dani turns workplace experiences into daily content The role of content in pre-qualifying clients and opportunities Why HR and talent professionals can’t afford to stay silent online If you’ve been playing it safe with your content, this conversation will challenge how you think about visibility, credibility, and building a personal brand that actually drives work. Resources Mentioned If you've been wanting to post more consistently on LinkedIn, try Stanley for FREE - https://stanley.stan.store/?ref=rhonabarnettpierce Visit Dani’s Website: https://www.deibydani.com Subscribe to Rhona's Newsletter: https://link.rhonapierce.com/newsletter2 Connect with us Connect with Dani - https://www.linkedin.com/in/danielagherrera/ Connect with Rhona - ⁠https://www.linkedin.com/in/rhonabarnettpierce/⁠ Want to turn your team into creators? Visit ⁠⁠⁠workfluencermedia.com⁠⁠⁠ to learn how we help companies build video-first content systems that attract, engage, and retain talent. linkedin content strategy, personal branding for consultants, linkedin thought leadership, content marketing for consultants, building a consulting business online, HR content creators, DEI thought leadership, linkedin visibility for consultants, consulting business development, personal brand for HR professionals, workfluencer Learn more about your ad choices. Visit megaphone.fm/adchoices
Personal Branding for Women Over 40
2026/03/09
Personal branding for women over 40 who feel invisible is rarely about a lack of expertise. It's about two decades of keeping your head down, taking care of everyone else, and forgetting to tell the world what you know. In this episode, Monica Rivera breaks down what it actually takes to stop hiding and step into the visibility you've already earned.   Together, Rhona Pierce and Monica unpack why experienced women, especially women over 40, feel invisible even after 20 years of building skills, leading teams, and delivering results. They dig into what it actually takes to stop hiding and step into visible leadership.   You'll hear an honest conversation about imposter syndrome, the myth of the career ladder, how to get on stages, and why building a personal brand as a woman over 40 requires a completely different mindset than 'just start posting'. What You'll Learn Why your personal brand already exists whether you manage it or not The real reason experienced women stay invisible despite deep expertise Three types of stages and how to access all of them without waiting for an invitation A four-step framework to go from hidden to visible How 90-day experiments replace the pressure of picking a permanent identity Why thought leadership requires a distinct perspective, not just having opinions The mindset shift that makes self-promotion feel like service Resources Mentioned Visit Monica's website: https://youwannadowhat.com Subscribe to Rhona's Newsletter: https://link.rhonapierce.com/newsletter2 Connect With Us Connect with Monica: https://www.linkedin.com/in/monicamrivera/ Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce/ Want to turn your team into creators? Visit workfluencermedia.com to learn how we help companies build video-first content systems that attract, engage, and retain talent. personal brand, personal brand for women, personal brand women over 40, personal branding, personal branding over 40, visible leadership, women over 40 career, women in leadership, thought leadership, content creation, professional content creator, corporate content creator, personal branding strategy, career transition, executive presence, professional development women, female entrepreneur, speaker coaching, creator economy, side hustle professional, women 40 plus, career reinvention, workplace visibility, content strategy, building a personal brand, HR leadership development, employer branding, workfluencer Learn more about your ad choices. Visit megaphone.fm/adchoices
Burnout, Content Creation & Employee Advocacy Culture
2026/03/02
Content creation burnout is real, and most professionals don’t realize they’re heading toward it until it’s too late. In this episode, Rhona sits down with internal communications and employee experience consultant Jo Coxhill to talk about content creation burnout, chasing the LinkedIn algorithm, and what happens when that same pressure shows up inside employee advocacy programs. If you’re building a personal brand while running a business, or leading employee-generated content (EGC) strategy,  this conversation will challenge how you think about visibility, consistency, and workplace culture. What You’ll Learn Why creator burnout is hard to spot until it’s too late The mental toll of chasing the algorithm When “showing up” starts doing real damage How EGC programs can unintentionally create pressure The difference between healthy advocacy and forced content Why culture must come before content How leaders can build content cultures without burning people out When to step back instead of pushing through Resources Mentioned If you've been wanting to post more consistently on LinkedIn, try Stanley for FREE - https://stanley.stan.store/?ref=rhonabarnettpierce  Connect with us Connect with Jo -  https://www.linkedin.com/in/jocoxhill/ Connect with Rhona ⁠https://www.linkedin.com/in/rhonabarnettpierce/⁠ Want to turn your team into creators? Visit ⁠⁠⁠workfluencermedia.com⁠⁠⁠ to learn how we help companies build video-first content systems that attract, engage, and retain talent. content creator burnout, creator burnout, LinkedIn burnout, posting on LinkedIn, staying visible at work, employee generated content, EGC programs, employee advocacy, workplace content creation, content creation pressure, creator mental health, burnout at work, internal communications, employer branding, personal branding at work, building in public, content culture, creator economy at work, professional creators, workfluencer Learn more about your ad choices. Visit megaphone.fm/adchoices
Starting a Podcast While Working Full-Time
2026/02/23
Starting a podcast while working full-time requires a different strategy than the usual “quit and go all in” advice. In this episode, Lee Cage Jr. shares how he built and monetized a podcast while working full-time as a Director at BDO, serving in the National Guard, and speaking at conferences. Together, Rhona and Lee break down what it actually takes to start a podcast while employed — from choosing a short-form format to attracting sponsors without obsessing over download numbers. This conversation covers podcast monetization, corporate visibility, and how to build influence without compromising your career. If you’re a corporate professional or side-hustler wondering how to start a podcast while working full-time, this episode offers a practical framework. What You’ll Learn How to start a podcast while working full-time Why short-form podcasting can outperform long-form What sponsors care about beyond downloads How to think about podcast monetization strategically The risks and rewards of building a personal brand while employed Resources Mentioned: Listen to 15 min with: https://leecagejr.com/#podcast Subscribe to Rhona's Newsletter: ⁠https://link.rhonapierce.com/newsletter2⁠ Connect With Us: Connect with Lee: ⁠https://www.linkedin.com/in/leecage/ Connect with Rhona: ⁠https://www.linkedin.com/in/rhonabarnettpierce/⁠ Want to turn your team into creators? Visit⁠⁠ ⁠⁠⁠workfluencermedia.com⁠⁠⁠⁠⁠ to learn how we help companies build video-first content systems that attract, engage, and retain talent. starting a podcast while working full-time, how to start a podcast while employed, build a podcast with a full-time job, podcast monetization strategy, podcast sponsorship strategy, short form podcasting, corporate content creator, personal brand while employed, podcast for professionals, side hustle podcast, creative entrepreneur podcast, influencer workplace advice, podcast growth strategy, leadership podcast interview, workfluencer podcast Learn more about your ad choices. Visit megaphone.fm/adchoices
Personal Branding as a Black Woman in Corporate America
2026/02/16
What does it take to build a personal brand as a Black woman in corporate America? In this episode of Workfluencer, I sit down with Keirsten Greggs, founder of Trap Recruiter, to talk about visibility, authority, and what happens when you stop editing yourself. We discuss: Being told not to name her brand “Trap Recruiter” — and building it anyway. The moment she stopped editing herself to make others comfortable What happens when your brand starts to eclipse your personal identity Walking into rooms where people still look for the white man in charge Why being featured in major outlets doesn’t automatically change how you’re treated The reality of brand deals that don’t want to pay Black creators Breaking down jobs reports and layoffs through a data lens most people ignore This is a conversation about influence, respect, corporate power dynamics, and building authority without shrinking yourself. If you’re building a personal brand while navigating corporate spaces, this episode is for you. CONNECT WITH US: Connect with Keirsten: https://www.linkedin.com/in/traprecruiter/ Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce/ Want to turn your team into creators? Visit⁠⁠ ⁠⁠⁠workfluencermedia.com⁠⁠⁠⁠⁠ to learn how we help companies build video-first content systems that attract, engage, and retain talent. personal branding for women, building a personal brand, Black women in corporate America, personal branding at work, workplace visibility, building influence at work, women in leadership, corporate power dynamics, professional authority, creator economy professionals, content creation for professionals, navigating corporate America, brand partnerships for creators, jobs report analysis, DEI rollbacks, Workfluencer Learn more about your ad choices. Visit megaphone.fm/adchoices
Building a Creator Career After Corporate Layoffs
2026/02/09
Building a creator career after corporate layoffs comes with pressure most people don’t talk about. In this episode, Madison Butler breaks down what it really means to build a creator career after corporate when content becomes your income, not your hobby. Together, Rhona and Madison unpack what happens when professionals—especially Black women—are pushed out of corporate roles and forced to build visibility, stability, and leverage online in real time. This isn’t about going viral. It’s about survival, grief, monetization, and staying honest when the algorithm doesn’t play fair. You’ll hear a raw conversation about job loss, biased platforms, parasocial pressure, and why building a creator career after corporate requires a very different mindset than “just post more.” What You’ll Learn Why content creation feels different when your income depends on it The grief that comes with a forced career pivot How algorithms reward different creators differently Why a small, loyal audience beats a massive following The hidden cost of being “authentic” online How Madison thinks about monetization vs. visibility Why comparison destroys joy in creator careers Resources Mentioned: Buy Madison's Book: https://amzn.to/4rBrUlY Join The Black Speakers Collection: https://blackspeakersco.com/ Subscribe to Rhona's Newsletter: https://link.rhonapierce.com/newsletter2 Connect With Us: Connect with Madison: https://www.linkedin.com/in/bluehairedunicorn/ Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce/ Want to turn your team into creators? Visit⁠ ⁠⁠⁠workfluencermedia.com⁠⁠⁠⁠ to learn how we help companies build video-first content systems that attract, engage, and retain talent. creator career, creator economy, content creation career, career after corporate layoffs, leaving corporate, post layoff career, career pivot, building a creator business, monetizing content, professional creators, creator income, content creation as a career, personal brand after layoff, LinkedIn creators, Black creators, Black women in corporate, workplace inequality, algorithm bias, creator burnout, job loss recovery, creator monetization strategies, thought leadership content, workfluencer Learn more about your ad choices. Visit megaphone.fm/adchoices
How to Create Content When You Don’t Feel Like It
2026/01/26
What do you do when you’re supposed to post… and you just can’t? In this episode, Rhona Pierce sits down with Jeffrey Fermin for an honest conversation about creating content during moments of exhaustion, fear, and emotional overload. Not burnout. Not strategy hacks. Just real talk about what it feels like to show up online when the world feels heavy and your energy is gone. This isn’t an episode about forcing consistency. It’s about knowing when to pause, how to protect your energy, and how creators decide what not to post. What We Talk About Why creators go quiet even when they “have something to say” The pressure to post during chaotic news cycles Choosing silence as self-preservation Creating while working for a brand Avoiding performative content Doomscrolling and creative paralysis Resetting your algorithm to regain focus The unseen effort behind “simple” posts A must-listen for corporate creators, experienced professionals, and anyone navigating visibility when motivation is low. Resources Mentioned Dominican Sushi Chef (El Ninja) - https://www.instagram.com/el_ninja21/ Venezuelan Chinese Chef - https://www.instagram.com/elchinovenezolanovnzl/  Jeffrey’s Instagram - https://www.instagram.com/fermintalkswork/  Connect With Us Connect with  Jeffrey - https://www.linkedin.com/in/jfermin/  Connect with Rhona - https://www.linkedin.com/in/rhonabarnettpierce/ Want to turn your team into creators? Visit ⁠⁠⁠workfluencermedia.com⁠⁠⁠ to learn how we help companies build video-first content systems that attract, engage, and retain talent. content creation, creating content, content consistency, content motivation, creator fatigue, creator mindset, posting on LinkedIn, LinkedIn creators, corporate creators, professional content creation, creator pressure, creative blocks, content during hard times, showing up online, creator honesty, creator mental load, creator identity, HR content creators, workfluencer Learn more about your ad choices. Visit megaphone.fm/adchoices
Becoming a TEDx Speaker with Bobby McNeil
2026/01/19
Becoming a TEDx speaker isn’t about a single moment on stage.It’s about the process that comes before it. In this episode, Bobby McNeil walks through what it actually takes to become a TEDx speaker while working full-time. From deciding to apply, to shaping the idea, to confronting the emotional and time demands most people underestimate. Bobby shares lessons from his first TEDx experience alongside the parallel journey of writing his first book, Cracking the Code. Not as a playbook. As lived experience. What You'll Learn: What happens before you ever get on a TEDx stage How the TEDx process differs from corporate or conference speaking Why mindset and identity matter more than performance The real time and emotional cost of becoming a speaker What surprised him most about visibility at this level If you’ve ever thought about applying for a TEDx, or wondered what becoming a speaker actually requires beyond confidence and polish, this episode gives you a grounded look at the reality.  What You’ll Learn What it actually takes to become a TEDx speaker while working full-time The biggest differences between a TEDx talk and a normal keynote or panel How to shape one clear “idea worth sharing” (and cut what doesn’t fit) Why the TEDx prep process is so rigorous. And what to expect from coaching How to manage the time and emotional energy it takes to finish the process The most “unsexy” first step you can take today to get started  Resources Mentioned Listen to Bobby’s TEDx Talk - https://youtu.be/6FzE0_PeQZU?si=g7mw6yB4ZXtwsWLd Buy Cracking the Code - https://amzn.to/458j9au Connect With Us Connect with  Bobby - https://www.linkedin.com/in/bmcneil/  Connect with Rhona https://www.linkedin.com/in/rhonabarnettpierce/ Want to turn your team into creators? Visit ⁠⁠⁠workfluencermedia.com⁠⁠⁠ to learn how we help companies build video-first content systems that attract, engage, and retain talent. TEDx speaker, how to become a TEDx speaker, becoming a TEDx speaker, TEDx application process, TEDx talk preparation, public speaking career, professional speaking, thought leadership, personal brand, career visibility, working full time and speaking, content creation while employed, career storytelling, speaking opportunities, first TEDx talk, Workfluencer Learn more about your ad choices. Visit megaphone.fm/adchoices
How to Build a Virtual Summit With No Team ft. Benjamin Mena
2026/01/12
What if you could build real industry authority, grow your network, and create long-term leverage — without a team, a budget, or paid promotion? In this episode, Benjamin Mena breaks down how he built a 600+ person virtual summit completely solo, while still running a full recruiting desk. You’ll hear how he designed summits that actually attract the right people, why keeping live access free increases trust and engagement, and how curating other experts helped him build influence without putting himself front and center. This conversation is a practical playbook for anyone who wants to use content to build community, credibility, and inbound opportunities — without burning out or overengineering the process. What You’ll Learn How to use a virtual summit to grow authority in your niche Why “no team” can actually be an advantage How free live events drive higher engagement The systems Benjamin uses to run summits solo How podcasts create warm relationships at scale When community monetization actually makes sense Resources Mentioned: Register for the FREE 2026 Sales & Recruiter Summit - https://bd-sales-recruiter-2026.heysummit.com/ Check out Benjamin's Podcast - https://www.eliterecruiterpodcast.com/ Connect with us Connect with Benjamin - https://www.linkedin.com/in/benjaminmena/ Connect with Rhona - https://www.linkedin.com/in/rhonabarnettpierce/ Want to turn your team into creators? Visit ⁠⁠workfluencermedia.com⁠⁠ to learn how we help companies build video-first content systems that attract, engage, and retain talent. workfluencer, virtual summit, virtual conference, online summit, community building, podcasting strategy, content marketing, audience growth, personal brand, thought leadership, creator economy, building community, podcast growth, authority building, event marketing, online events, no team business, solo creator, bootstrapped growth, recruiting industry, recruiter podcast, HR podcast, B2B podcast, professional creators Learn more about your ad choices. Visit megaphone.fm/adchoices

Podcast reviews

Read Workfluencer: Personal Branding & Content Creation podcast reviews


5 out of 5
6 reviews
★★★★★
HadyMendez 2026/03/02
One of my favs
Easily one of my favorite podcasts right now. Rhonda is an excellent host who brings top voices to the conversation. I’ve learned a lot from the show ...
★★★★★
Antipasti13 2026/02/09
Real talk
Love this podcast and the episode with Madison Butler made me want to write a review - thank you for this show Rhona.
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