Advertise on podcast: The OBM Educator

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★★★★★

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13 reviews

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Welcome to The OBM Educator. I'm your host, Amanda McVicker, a veteran Online Business Manager (or OBM) who serves six and seven figure entrepreneurs, as well as educates new OBMs with the skills and confidence they need to start and grow their own successful business. If you're an aspiring OBM looking to make more money, have more responsibilities, and serve clients at a higher level, then this is the podcast for you! Tune in every Thursday to not only learn something new, but also go behind the scenes of what it's really like to work as an OBM. We'll discuss it all - how to get and keep (and sometimes fire) clients, what OBMs actually do to serve their clients, how you can package and price your services, what bringing on a team looks like, how to cultivate an OBM mindset, and so much more! Whether you're looking for marketing tips, best practices with clients, or just want to know what an OBM is - this podcast is for you. Each week you'll join me for either a solo episode where I dive deep into a topic, or for an episode where I'm joined by a guest. I'm super excited to be bringing in a wide variety of guests to help show you the behind the scenes of the OBM world. You'll hear from current OBMs to hear how they grew their business, from business owners who have hired OBMs to get their perspective on the OBM relationship, from subject matter experts who can give their thoughts on different topics affecting OBMs, and then from aspiring OBMs in mini coaching sessions. Hit subscribe and follow along as I share my proven strategies to help you create and maintain a thriving OBM business that supports your life and business desires.

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Check latest episodes from The OBM Educator podcast

63: I'm Back!

2026/11/05

Amanda returns to The OBM Educator with a personal update on a year that reshaped her OBM business. She shares how a client's restructuring pushed her to reconsider her services, how new opportunities led her into fractional COO work, and what the experience taught her about confidence, balancing multiple business priorities, and feeling less alone. Use Amanda's onboarding process when bringing on new clients: https://www.amandamcvicker.com/quickstart-kit Grab the FREE VA to OBM Transition Workbook: https://www.amandamcvicker.com/va-to-obm-workbook-podcast Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5

62: Are You Already Doing OBM Work?

2026/01/22

In this episode, Amanda discusses how virtual assistants (VAs) may already be performing tasks aligned with the role of an Online Business Manager (OBM) without realizing it. She outlines key signs that indicate a VA might be ready to transition into an OBM role, including the types of tasks they perform, their proactive approach to work, and their leadership skills. Sign up for an OBM Sprint (30 days of Slack coaching): https://www.amandamcvicker.com/obm-sprint Grab the FREE VA to OBM Transition Workbook: https://www.amandamcvicker.com/va-to-obm-workbook-podcast Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5

61: Building an Intentional OBM Business

2026/01/15

In this episode, Amanda discusses the concept of building an intentional OBM business. She emphasizes the importance of being deliberate in business practices, understanding one's capacity, setting boundaries, and recognizing when something isn't working. Through personal anecdotes and practical advice, Amanda guides listeners on how to create a sustainable and fulfilling business that aligns with their values and goals. Sign up for an OBM Sprint (30 days of Slack coaching): https://www.amandamcvicker.com/obm-sprint Grab the FREE VA to OBM Transition Workbook: https://www.amandamcvicker.com/va-to-obm-workbook-podcast Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5

60: What It Means to be an OBM in 2026

2026/01/08

In this episode, Amanda discusses the evolving landscape for OBMs as we start 2026. She emphasizes the importance of being tech-savvy, adapting to new tools, and maintaining authenticity in a world increasingly influenced by AI. Amanda also highlights the need for OBMs to provide steady guidance to clients amidst the chaos of numerous options and trends, ensuring they stay focused on their strategic goals. Grab the FREE VA to OBM Transition Workbook: https://www.amandamcvicker.com/va-to-obm-workbook-podcast Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5

59: OBM CEO Blueprint Series | Nailing Discovery Calls + Follow-up as an OBM

2025/10/30

In this episode, Amanda discusses the critical aspects of discovery calls for Online Business Managers (OBMs). She emphasizes the importance of preparation, conducting the call with confidence, and following up effectively to convert leads into clients. The conversation also touches on evaluating potential clients to ensure a good fit for the OBM's business. Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you're ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz Grab Your First 30 Days as an OBM Calendar, walking you through everything you need to do to start your OBM business: https://www.amandamcvicker.com/30-day Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5

58: OBM CEO Blueprint Series | Creating a Client-Ready Backend

2025/10/02

In this episode, Amanda kicks off the new "OBM CEO Blueprint" series by focusing on what it means to create a client-ready backend. She explains why having clear offers, a smooth onboarding process, the right systems, and a professional presence are essential for building client confidence from day one. Amanda also shares practical strategies for balancing backend setup with marketing, and why a streamlined backend not only saves time but positions you as a confident leader in your OBM business. Register for the Becoming the CEO of Your OBM Business Challenge: https://www.amandamcvicker.com/ceo-challenge Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you're ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz Grab Your First 30 Days as an OBM Calendar, walking you through everything you need to do to start your OBM business: https://www.amandamcvicker.com/30-day Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5

57: Back to Business Series | Guide to Finding Clients

2025/09/25

In this episode of the OBM Educator, Amanda wraps up the 'Back to Business' series by discussing essential strategies for finding clients as an Online Business Manager (OBM). She emphasizes the importance of referrals, networking events, and effective use of social media in client acquisition. Amanda shares her personal experiences and insights on how to build a successful OBM business by focusing on connections and understanding client needs. Listen to The Perfect Offer Suite for New OBMs: https://www.amandamcvicker.com/episode-44-the-perfect-offer-suite-for-new-obms Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you're ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz Grab Your First 30 Days as an OBM Calendar, walking you through everything you need to do to start your OBM business: https://www.amandamcvicker.com/30-day Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5

56: Back to Business Series | Determining Your "Ideal Client"

2025/09/18

In this episode of the OBM Educator, Amanda discusses the importance of understanding and identifying ideal clients for Online Business Managers (OBMs). She emphasizes that many people get stuck on the concept of the 'perfect' ideal client, which can hinder their progress. Instead, she encourages listeners to focus on the person they want to work with, considering personality traits and past experiences. Amanda also highlights the significance of starting in the online space and being open to various client opportunities to build momentum in their business. Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you're ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz Grab Your First 30 Days as an OBM Calendar, walking you through everything you need to do to start your OBM business: https://www.amandamcvicker.com/30-day Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5

55: Back to Business Series | Understanding the OBM Role

2025/09/04

In this episode, Amanda introduces the "Back to Business" series, focusing on the role of Online Business Managers (OBMs). She discusses the importance of understanding OBM services, including team management, systems management, and project management. Amanda emphasizes the need for OBMs to define their services clearly and establish boundaries with clients. The episode sets the stage for future discussions in the series on ideal clients and service packages. Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you're ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz Grab Your First 30 Days as an OBM Calendar, walking you through everything you need to do to start your OBM business: https://www.amandamcvicker.com/30-day Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5

54: Skills Breakdown: Supporting Client Onboarding

2025/08/21

In this Skills Breakdown episode, Amanda shares the skills needed to support clients in their client onboarding processes. She emphasizes the importance of understanding different onboarding processes tailored to specific client needs and the significance of creating a smooth onboarding experience. Amanda provides insights into the types of client onboarding, the goals and deliverables expected, and key questions to consider when developing an effective onboarding system. Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you're ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz Grab Your First 30 Days as an OBM Calendar, walking you through everything you need to do to start your OBM business: https://www.amandamcvicker.com/30-day Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5

53: A Message From Amanda

2025/08/07

In this mini episode, Amanda shares a personal update amidst the chaos of back-to-school season, discussing the challenges of balancing work and family life and sharing how it's okay to acknowledge the frustrations that come with entrepreneurship. She also shares exciting updates for her business and what you can expect in the next couple of months. Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you're ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz Grab Your First 30 Days as an OBM Calendar, walking you through everything you need to do to start your OBM business: https://www.amandamcvicker.com/30-day Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5

52: Anyone Can Be an OBM

2025/07/24

In this episode, Amanda explores the idea that anyone can become an Online Business Manager (OBM). She discusses the importance of soft skills, leadership, and communication, and shares her personal journey from VA to OBM. Amanda also introduces her 30-day OBM Launch Sprint, designed to help aspiring OBMs kickstart their business with guidance and accountability. Check out the 30 Day OBM Launch Sprint! Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you're ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz Grab Your First 30 Days as an OBM Calendar, walking you through everything you need to do to start your OBM business: https://www.amandamcvicker.com/offers/ZoHLoDQe Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5

51: CEO Routines as an OBM Business Owner

2025/07/10

In this episode, Amanda discusses essential routines for OBM business owners to adopt a CEO mindset. She emphasizes the importance of weekly planning, tracking analytics, and managing finances to ensure business longevity and effectiveness. Amanda shares her personal experiences and practical tips for implementing these routines to enhance productivity and decision-making. Grab the Your First 30 Days as an OBM Calendar for $10 off using the code PODCAST. Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you're ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz Grab Your First 30 Days as an OBM Calendar, walking you through everything you need to do to start your OBM business: https://www.amandamcvicker.com/offers/ZoHLoDQe Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5

50: Holding Boundaries with Current Clients

2025/06/26

In this episode, Amanda discusses the topic of boundaries in client relationships, particularly focusing on how to reset boundaries with existing clients. She emphasizes the importance of establishing clear boundaries and policies, the challenges of enforcing them after a long-term relationship, and the necessity of making tough decisions about client fit. Amanda provides practical tips for maintaining boundaries and highlights the significance of self-advocacy in business. Grab the Your First 30 Days as an OBM Calendar for $10 off using the code PODCAST. Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you're ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz Grab Your First 30 Days as an OBM Calendar, walking you through everything you need to do to start your OBM business: https://www.amandamcvicker.com/offers/ZoHLoDQe Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5

49: The Power of the Slow Season: Building Your Business Bit By Bit

2025/06/12

In this episode, Amanda discusses the dynamics of running a business during the summer months, emphasizing the importance of embracing the slower pace. She encourages listeners to focus on working on their business rather than just in it, highlighting the value of small, consistent efforts over time. Amanda reassures entrepreneurs that everyone's journey is unique and that sustainable growth is more important than rapid success. She concludes by reminding listeners to prioritize self-care and take breaks when needed. Grab the Your First 30 Days as an OBM Calendar for $10 off using the code PODCAST. Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you're ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz Grab Your First 30 Days as an OBM Calendar, walking you through everything you need to do to start your OBM business: https://www.amandamcvicker.com/offers/ZoHLoDQe Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5

Podcast reviews

Read The OBM Educator podcast reviews

5 out of 5

13 reviews

★★★★★

Hcelerin 2026/01/10

Best Podcast for Aspiring OBMs!!! ✨🙌

OBM Educator has been such a light for me. As a mom of three under three relaunching my VA business, I’ve always wanted to step into OBM but struggle...

★★★★★

nicole2591 2025/11/11

Informative & Educational

I love the OBM Educator! It has been such a good weekly listen with bite sized pieces to take and practical application!

★★★★★

KaleighT1 2024/10/15

Such great info every episode!

Amanda provides enormous value in every episode and you can tell she truly cares for her clients and the VAs she helps just by listening! Her onboardi...

★★★★★

Mrsbuhly 2024/08/20

Packed With Valuable Info!

Love listening to Amanda. She has a soothing voice and talks like it's two friends having coffee but giving all the info on how to succeed in business...

★★★★★

Rita Made Me DO it! 2024/05/07

Amanda is the real deal

I know because she’s MY OBM. My business wouldn’t be where it is today without her. If you’re looking for the inside scoop on what it takes to build a...

★★★★★

Daph OBM 2024/05/04

Fire!! 🔥🔥🔥

Yes! I agree with other reviews, Amanda’s voice is so soothing to listen to! AND she offers SO much incredible value with each and every episode. Oh...

★★★★★

MeBuckner 2024/05/02

Great way to learn the business!

Not only was Amanda’s voice incredibly soothing - this podcast had sooo much good information I didn’t know before! If you’re looking to learn more ab...

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