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👉 Video Introduction Your startup can have 10,000 customers and STILL have zero Product-Market Fit.In the age of Meta ads, vanity metrics and AI, it has never been easier to convince yourself that your startup is working.But according to Eric Ries, the creator of the Lean Startup, most founders are measuring the wrong things.In this episode, we sit down with Eric Ries to break down what actually separates a startup with real Product-Market Fit from one that is simply buying growth, why Anthropic chose to move slower than OpenAI, and why some of the world's biggest companies are built around engines of growth that most founders completely ignore.From fake PMF and vanity metrics to hiring, culture, mission, customer validation and the skills every 21-year-old needs in the AI era, this conversation is a masterclass in building companies without fooling yourself.In this episode, you'll learn:- How Meta ads can make a startup look like it has Product-Market Fit when it doesn't- The exact metrics Eric Ries uses to separate real growth from vanity metrics- The 3 Engines of Growth that can determine whether a company actually scales- Why Amazon has made one of the most important startup metrics almost impossible to measure- Why hiring for "culture fit" can secretly create groupthink- Eric Ries' biggest startup mistake and how it cost years of work and millions of dollars- The 3 skills every 21-year-old should build in the age of AI

What if the fastest way to get a job, validate a business idea, or reach a billion-dollar company is simply picking up the phone?Most people think cold calling is spam. Saad argues it can be one of the most powerful business skills you can have because, with the right approach, you can reach people who would otherwise be almost impossible to access.In this episode, we sit down with Saad, a salesman and sales trainer who has spent over a decade studying how people buy, to break down the psychology, strategy, and mechanics behind high-level sales and cold calling.You'll discover:• Why a $20,000 cold-calling exercise saved a company nearly $500,000 by proving its business idea was wrong before it invested heavily.• Why cold calling may be the fastest way to get a job, including how Saad got a job offer after just his third cold call.• The 30-second rule that determines whether a cold call survives, and why most salespeople lose before they even start pitching.• The "Old Friend" opening that makes strangers ask YOU who you are instead of immediately hanging up.• Why the person asking questions controls the conversation, and how salespeople use questions to move prospects toward a decision.• The "Value Delta" that makes selling dramatically easier, and why the best salespeople aren't really taking money from customers.• The four pillars of tonality, and how changing them can completely change how a prospect feels.• How to handle "too expensive" and "we don't have the budget" objections by discovering what the objection actually means.• The BANT framework, Budget, Authority, Need, and Timeline, that separates genuine prospects from people who are merely interested.• Why saying "When do you want to get on a call?" is a mistake, and the tiny change that makes it easier for prospects to actually commit.If you've ever wondered how the best salespeople make strangers listen, uncover what customers actually want, and turn a cold call into a business opportunity, this episode is for you.Watch the full episode and learn how to master the art of cold calling, sales, customer research, and persuasion.

How do you get someone to reveal what they really think, without forcing them to say it?Most people think negotiation is about speaking better, arguing harder or having the perfect counteroffer. Chris Voss believes the real skill is getting the other person to talk, and knowing exactly what to listen for.In this episode of The Indian Business Podcast, Chris Voss, former FBI lead international kidnapping negotiator and author of Never Split the Difference, breaks down the negotiation techniques he used with hostage takers, bank robbers and terrorists, and explains why the same skills can help you negotiate a salary, close a deal, handle conflict and even deal with people at home. His book has sold more than 5 million copies worldwide.In this episode, you'll learn:1. The 2 negotiation skills Chris Voss says everything revolves around: mirroring and labeling, and how repeating just a few words can make people reveal information they never intended to share.2. How mirroring helped expose a third bank robber during a Chase Manhattan Bank hostage situation3. How “what” questions uncover problems while “how” questions force the other side to think about implementation.4. How labeling emotions can reduce conflict instead of escalating it5. The negotiation trick that works when someone is ghosting you: 6. Why you should stop trying to make people say YES7. How Chris Voss spots different types of liars, and accommodating personalities tend to behave under pressure.8. Why silence after a label can completely change a negotiationIf you've ever wondered how FBI hostage negotiators get people to cooperate, reveal information and change their position without force, this conversation shows how those same principles can transform the way you negotiate at work, in business and in everyday life.

👉 Check Odoo: https://www.odoo.com/r/qM47👉 Think School’s flagship Communication course with live doubt sessions:https://thethinkschool.com/sp/communi...👉 Who would you like to see next on The Indian Business Podcast:https://forms.gle/37daEPEy7mAzhvv29👉 Follow Our GuestLinkedIn: https://www.linkedin.com/in/j1berger/👉 Video IntroductionCan you make a boring product go viral with less than $1,000?Most brands think virality requires a huge marketing budget, an exciting product, or a genius advertising campaign. But Jonah Berger spent nearly 20 years studying thousands of brands, and found that word of mouth isn't random, luck, or chance. There is a science behind why people talk and share.In this episode, we sit down with Jonah Berger, Wharton Professor and author of Contagious, to reverse-engineer how ordinary products can generate extraordinary word of mouth.In this episode, you'll learn:1. The 6 psychological triggers that make people talk about and share anything2. How a blender generated 200M+ views and 700% higher sales with just $503. Why making something viral may actually be the WRONG goal4. How KitKat used coffee to create a trigger that increased sales by over 30%5. Why a boring 80-year-old's corn trick became a viral video6. How to make people remember your product without spending millions on advertisingChapters00:00 - Why Do Boring Products Go Viral?3:21 - Interesting Brands Get ZERO Extra Word of Mouth5:54 - The Secret Framework Behind Everything That Goes Viral7:36 - How the Ugliest Ad Ever Made Grew Sales 700%11:10 - Your Ad Should Never Be About You14:22 - Sell Chips Like a Hermès Bag18:36 - Your Brain Cannot Ignore a Broken Pattern19:10 - Why Chasing Virality Backfires22:50 - An 80-Year-Old Out-Marketed the Professionals25:15 - The Oldest Marketing Trick Still Working27:41 - How to Make Boring Water Worth Talking About32:33 - The Ad That Only Works One Day a Week35:54 - The Chai and Biscuit Trick That Makes You Impossible to Forget38:07 - How to Own a Trigger With Almost $044:48 - How to Sell a Pen Without Talking About the PenIf you've ever wondered why some products become impossible to ignore while others disappear despite millions spent on advertising, this conversation reveals the psychology behind what makes people talk, share, remember and ultimately buy.

In this episode, you'll discover:Has India really delivered on the 2014 promise? The BJP's case for poverty reduction, infrastructure, digital payments and welfare, and the opposition's counter using unemployment, savings and rural wage data.Why India's demographic dividend could become a demographic disaster if the country doesn't create enough productive jobs before the population starts ageing.The uncomfortable education problem: More IITs, AIIMS, MBBS seats and higher-education enrolment, but are Indian students actually becoming employable?Why paper leaks and police brutality expose a bigger question: Is the government reacting quickly enough, or should a government of 12 years have built systems that prevent these failures altogether?The manufacturing paradox: India has attracted investment, expanded infrastructure and entered sectors like semiconductors, so why hasn't manufacturing's share of GDP reached the target set in 2014?Can India really de-risk itself from global shocks? From the Russia-Ukraine war to Middle East disruptions, how vulnerable is India's growth model to events outside its control?The biggest debate of all: When two sides can produce a statistic to counter almost every statistic, how do we actually measure whether a country is progressing?This isn't a debate about whether the BJP has done everything right or everything wrong.It's a debate about a much harder question:After 12 years in power, what should India's benchmark for success actually be?Watch the full debate and decide for yourself who made the stronger case for India's future.Chapters -Evaluating the BJP governance record after 12 years in power. Understand the current political climate and actual performance metrics.This video provides a critical look at the long-term impact of 12 years of BJP leadership in India. If you are following Indian political analysis, this breakdown examines whether the ruling party is still in its honeymoon phase or if it has entered a new stage of governance maturity.We assess the trajectory of the current administration by moving beyond standard narratives. By focusing on the 12 years of BJP tenure, we clarify the shift from initial promises to current government performance. This session is designed for anyone seeking an objective perspective on modern Indian political evaluation.Subscribe for weekly political analysis breakdowns, and comment below on which policy area you want us to cover next.00:00- 12 Years of BJP: Progress or Propaganda5:21 - Opening speech: BJP Spokesperson9:10 - Opening Speech: Opposition Spokesperson12:05 - Is the BJP open to criticism?15:08 - Is the Police Brutality Real or not?29:42 - Is India failing its students?29:46 - Is India Failing its Students?36:09 - Is India Facing a Job Crisis!37:18 - Is Government Education System Failing?42:57 - Can India become Rich before it becomes Old45:30 - Is "Make in India" Failing47:02 - Do Global Supply Shock Justify Manufacturing Slowdown53:14 - Is Indian infrastructure getting worse or better?01:05:13 - India's Shocking doctor shortage crisis01:12:00 - Why is the trade decifict increasing?01:16:28 - Closing speech

India is getting fatter, sicker and more diabetic every year.And now, one injection promises to change everything.GLP-1 drugs like Ozempic are being called a medical breakthrough. They can reduce appetite, accelerate weight loss and help patients control obesity and diabetes.But critics believe these drugs could become a capitalist disaster. One that profits from unhealthy lifestyles while exposing millions of Indians to risks we still do not fully understand.So, is Ozempic a miracle drug or a dangerous shortcut?On one side is Jitendra Chouksey, Founder of FITTR. He believes obesity must primarily be tackled through lifestyle changes and questions the safety, regulation and long-term use of GLP-1 drugs.On the other side are Dr Muffazal Lakdawala, one of India’s leading bariatric surgeons, and Arjun Garewal, a fitness consultant. They believe GLP-1 can transform lives when prescribed to the right patients and combined with proper nutrition, exercise and medical supervision.One drug. Two opposing sides. A decision that could affect millions of Indians.Miracle or disaster? Watch the debate and decide for yourself!

Most businesses don't have a revenue problem.They have a visibility problem. They're unknowingly leaving crores of rupees on the table because they don't know what their data is trying to tell them.In this episode, we sit down with Gayatri Agrawal, Founder of AI-native service provider Altrd, to understand how businesses can use ChatGPT and Codex to uncover hidden customer insights, identify revenue leaks, make better business decisions, and build AI workflows that deliver measurable business outcomes.In this episode, you'll learn:1. The 30-day AI playbook that can save businesses crores of rupees2. How ChatGPT and Codex can uncover hidden customer insights and revenue leaks3. Why most companies fail at AI transformation despite investing heavily in AI4. How to make better business decisions using AI instead of relying on guesswork5. How AI can automate SOPs, analyze operations, and even monitor factory floors through CCTV6. The biggest AI adoption mistakes founders make - and how to avoid themIf you're a founder, CXO, operator, marketer, or simply curious about how AI is changing the way businesses operate, this episode will change the way you think about AI and business growth!Chapters0:00 Intro1:51 What's Revolutionary About ChatGPT & Codex?2:47 The AI Mistake Costing Businesses Crores3:51 The Framework That Finds the Right AI Problem6:14 3 Hidden Costs of Building AI11:42 The 5-Step AI Blueprint14:08 AI Watched 32 CCTV Videos... Here's What Happened32:25 Where Do Founders Overestimate AI?34:08 The 30-Day AI Playbook to 10x Your Revenue36:04 Golden Rule Before Going to Any AI Company37:25 AI Found ₹20 Cr Worth of D2C Insights47:08 ChatGPT 5.6 Does a Live Flight Check-In Remotely51:40 ChatGPT Runs the Interview and Coaches Gayatri53:48 Closing Thoughts for Founders

Most people think the space industry is all about rockets.But the real opportunity lies in everything that happens after a rocket reaches space.In this episode, we sit down with Pawan Kumar Chandana, Co-Founder & CEO of Skyroot Aerospace to understand why India is entering one of the biggest technological revolutions of our lifetime, how private space companies are changing the economics of space, and what the future of the global space economy looks like.In this episode, you'll learn:- Why the space industry is much bigger than just launching rockets- How Skyroot is building India's next-generation space technology- Why launch costs are falling faster than ever before- Why ISRO became the foundation for India's private space revolution- The biggest opportunities for founders and engineers in the space economy- What India's role will be in the trillion-dollar global space industryIf you're a founder, engineer, student, investor, or simply curious about the future of technology, this episode will completely change how you think about space, innovation, and India's role in the next industrial revolution.

Check out Oddo: https://www.odoo.com/app/ecommerce?utm_campaign=ecommerce9-thinkschool&utm_source=YouTube-description&utm_medium=influ-mkt 👉Think School’s flagship Communication course with live doubt sessions :https://thethinkschool.com/sp/communication-masterclass/👉 Who would you like to see next on The Indian Business Podcast: https://forms.gle/37daEPEy7mAzhvv29 👉Video Introduction In this episode, we sit down with Tarun Sharma, Co-Founder & CEO of PEP Brands, the company behind two of India's most recognised D2C beauty and personal care brands, mCaffeine and HYPHEN.Over a decade of building, Tarun has seen it all - the capital-efficient grind, the mistakes that cost hundreds of crores, the pressures of a hypergrowth market, and the discipline it takes to come out profitable on the other side.This is one of the most honest, detailed conversations about building a consumer brand in India that we've ever had on this podcast. Tarun has never gone this deep before, and it shows.What you'll learn in this episode:1. Why Capital Doesn't Build Great Consumer Brands and What Does2. The ₹300 crore worth of mistakes PEP Brands made so you don't have to3. How mCaffeine was built to ₹100 crore with just ₹15 crore in capital4. If Tarun had to start a brand from scratch today, what it would be and why5. How to think about brand building vs. marketing spend in BPC6. The unit economics framework every D2C founder needs to understand7. Why India's beauty and personal care market is heading toward ₹50,000 crore and which brands will win8. What Tarun looks for when building teams, culture, and the next generation of leaders at PEP BrandsWhether you're a founder, an operator, an investor, or just someone trying to understand how India's D2C economy really works, this one is for you.Know Our GuestTarun Sharma is the Co-Founder & CEO of PEP Brands, one of India's most consequential D2C founding stories.Under his leadership, PEP Brands built mCaffeine into an experiential and performance-driven personal care brand that started with India's first caffeinated skincare range and grew into one of the country's most loved D2C brands.He also co-founded HYPHEN, a science-backed, solution-oriented skincare brand addressing real skin concerns like pigmentation, acne, and barrier care, which has become one of the fastest-growing D2C skincare brands in the country.A decade into building, PEP Brands has grown over 100% year-on-year, is cash flow positive, and stands among the top D2C face care and body care companies in India.Tarun is widely regarded as one of the definitive voices on what it actually takes to build a consumer brand in India.Check out mCaffeine: https://www.mcaffeine.com Follow them on IG: https://www.instagram.com/mcaffeineofficial?igsh=czZ3b2wwbzAxc2hz Check out HYPHEN: https://letshyphen.com Follow them on IG: https://www.instagram.com/letshyphen?Follow Tarun: Instagram: https://www.instagram.com/tarunsharma88/?hl=en Chapters00:00 Intro03:04 My ₹300 Crore Mistake03:41 Biggest Misunderstanding of the Beauty & Personal Care Category15:01 How Numbers Lie About Growth and Bankrupt You26:14 The Best Method of Market Research33:41 How to Find a Gap in the Hyper-Competitive Beauty & Personal Care Market39:19 How to Validate Your Idea in Under ₹50,00044:48 The Secret to Epic Packaging49:01 The Perfect Pricing Framework58:18 Is Quick Commerce the Worst Channel?1:02:42 When to Kill Your Product1:11:00 The Hidden Trap of Repeat Rate1:13:03 Best Books & Resources for BPC1:16:10 My Honest Confession

What if India's biggest startup opportunity isn't AI, fintech, or quick commerce, but the country's fastest-growing elderly population?While most brands are busy building products for Gen Z and Millennials, millions of senior citizens with enormous disposable income remain one of the most underserved consumer segments in India.In this episode of the Indian Business Podcast, we sit down with Adarsh, MD and Founder of Primus Senior Living, to uncover India's rapidly growing Silver Economy and why it could become one of the biggest business opportunities of the next decade.We unpack some of the biggest lessons behind building for India's senior citizens, including:• Why the Silver Economy is India's biggest untapped market• The three biggest causes of early mortality among senior citizens• Why most children unknowingly care for their parents the wrong way• Massive startup opportunities in elder care, healthcare, housing, travel, and lifestyle• How to build products that seniors actually want to buy• The science behind Blue Zones and healthy agingWhether you're an entrepreneur, founder, marketer, or simply someone who wants to understand and care for their parents better, this conversation is packed with insights that will completely change the way you think about business, aging, and the future of India.Let's get started.

What does it really take to build a brand that can compete with global giants?Most people believe it's all about having deep pockets, celebrity endorsements, or a massive marketing budget. But Utkarsh, Founder of Comet, believes the biggest advantage isn't money. It's understanding your customers better than anyone else.In this episode, we unpack some of the biggest lessons behind building a modern consumer brand, including:• Why global sneaker brands struggle to win over Indian consumers• How Comet built a premium brand from scratch• The psychology behind pricing, branding, and customer loyalty• What founders get wrong while building consumer businesses• The future of Indian brands in a global marketWe also dive into Utkarsh's journey from Bain and Hotstar to Kellogg School of Management, and why he chose to leave a successful corporate career to build Comet.Along the way, he shares practical insights on product design, storytelling, distribution, hiring, and building a brand that customers genuinely love.Whether you're an entrepreneur, marketer, founder, or simply someone interested in business and branding, this conversation is packed with actionable lessons that will change the way you think about building products, brands, and businesses. Check out Odoo: https://www.odoo.com/r/5bM 👉Think School’s flagship Communication course with live doubt sessions :https://thethinkschool.com/sp/communication-masterclass/ 👉 Who would you like to see next on The Indian Business Podcast: https://forms.gle/37daEPEy7mAzhvv29Check out Comet: https://www.instagram.com/thecometuniverse/?hl=en

Imagine two graduates getting their first job on the same day.Both are equally smart. Both work equally hard.Both earn roughly the same salary.Fast forward 15 years.One of them becomes financially independent, builds an incredible network, and is sought after by every company in the industry. The other is stuck, worried about layoffs, struggling to get promoted, and wondering where things went wrong.What caused this difference? According to Ashwin DameraHarvard Business School graduate and Founder of Emeritus the answer has very little to do with your first salary and everything to do with the career decisions you make in the years that follow.In fact, Ashwin argues that your first salary can become a ₹3.6 crore trap if it pushes you to optimize for short-term income instead of long-term career capital.In this episode, we break down: • Why so many high-performing professionals feel stuck in their 30s • How AI is changing the rules of career growth• Why networking matters far more than most people realize • The career mistakes that could cost you crores• How to build Career Capital, Brand Capital, and Social Capital • A framework for building a career that compounds for decades. Whether you're a student, a young professional, a manager, or someone worried about staying relevant in the age of AI, this conversation could completely change the way you think about work, wealth, and long-term success.Let's get started.

Most people talk about passion.Very few people spend 30 years obsessively pursuing it.In this episode, we sit down with Vikas Khanna, Michelin-star chef, entrepreneur, author, filmmaker, and founder of Bungalow, one of New York's most sought-after Indian restaurants.From arriving in America with almost no money to building a globally celebrated restaurant, Vikas shares the story of how passion, purpose, and relentless dedication shaped his extraordinary journey.In this episode, we discuss:• How Vikas Khanna built one of New York's most talked-about restaurants• Why passion matters more than talent in the long run• The difference between serving food and creating unforgettable experiences• How rejection, setbacks, and personal struggles shaped his success• Why hospitality is one of the most underrated advantages in business• What young entrepreneurs can learn from a lifetime of pursuing excellenceIf you're a founder, creator, operator, or someone chasing an ambitious dream, this episode will change how you think about passion, perseverance, and building something that truly lasts. Watch the full episode now! 👉Think School’s flagship Communication course with live doubt sessions :https://thethinkschool.com/sp/communication-masterclass/ 👉 Who would you like to see next on The Indian Business Podcast: https://forms.gle/37daEPEy7mAzhvv29 👉 Follow Vikas Khanna Insta: https://www.instagram.com/vikaskhannagroup/

Most founders think sales is a people problem.Hire more salespeople.Generate more leads.Close more deals.But what if a 2-person team could generate more than 1000 enterprise opportunities every month using AI?In this episode, we sit down with Tanay Kothari, Co-Founder of Wispr Flow, to understand how AI is quietly rewriting the rules of enterprise sales.In this episode, you'll learn:• How WisprFlow generates 1000+ enterprise opportunities every month• Why customer discovery is becoming the most important skill in modern sales• How AI agents can identify and qualify high-intent prospects automatically• Why traditional sales teams are being replaced by AI-powered workflows• How founders can build a scalable sales engine without hiring a large team• What the future of B2B sales looks like in an AI-first world• And most importantly, how to combine AI with human judgment to close more deals than ever beforeIf you're a founder, operator, marketer, or entrepreneur, this episode will change how you think about sales, growth, and customer acquisition in the age of AI.

Most founders think AI is just another tool you plug into your stack. But what if it is already transforming how marketing gets built, tested, and scaled at India’s biggest banks?In this episode, we sit down with Kedar Ravangave, Head of Marketing, Kotak Mahindra Bank Ltd former Amazon leader, and one of the few executives in India actively deploying AI agents at enterprise scale across: Awareness, Performance, 1-on-1 Personalised marketing interventions at scale. Today in this episode, he breaks down one of the most important shifts happening in business today:- Why automation and AI agents are NOT the same thing- How simple inputs can now turn into creatives and campaign-ready outputs in minutes- And how AI is reshaping entry-level roles, while making subject matter expertise more valuable than everIf you are a founder, marketer, operator, or executive building in the AI era, this episode will change how you design and scale.Watch the full episode now!