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Holistic Women's Business

Advertise on podcast: Holistic Women's Business

This podcast has
126 episodes
Language
English
Explicit
No
Date created
2024/05/20
Latest episode
2026/10/13
Average duration
12 min.
Release period
7 days

Description

Welcome to the Holistic Women’s Business podcast, for soul-inspired women in business over 40. Because it's time to step into your unique potential and create the freedom and fulfilment you deserve without depleting your energy. I’m your guide Melanie Campbell. Join me each week to hear my practical insights and tips to align your business with who you are. You’ll also hear inspiring chats with my favourite people.I'm an alchemist who weaves logic, intuition and insight with over 23 years of qualifications and experience from copywriting to Human Design to perimenopause health to content marketing to natural therapies plus so much more. I want to help you because I know what's possible. When I turned 43, my energy seemed to disappear overnight and I was struggling with strange symptoms that turned out to be a combination of burnt out adrenals and perimenopause. After 5 years of exploring and experimenting, I discovered how to overcome burn out and take charge of perimenopause. I turned it into an opportunity to listen to my intuition and create my own unique path to clarity, freedom and confidence. It was the beginning of doing business and life in a way that felt aligned with me.Now I’m here to help you create your own unique path to a soul-inspired business that feels right for you. Because your favourite age can be now. I’m here to show you how.  Are you ready to join me on the adventure of business and life after 40? Let’s get started.If you have questions, you can get in touch with me here:https://www.melaniecampbell.com.au/contact-melanie

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Check latest episodes from Holistic Women's Business podcast


HWB 126: How to share your heart-led business offerings without having to sell what you do.
2026/10/13
Are you struggling to share your business offerings because you don’t like selling? This episode is for you. There’s a lot of advice in the business world telling us that we have to sell what we do. And I know that heart-led women like us care more about being authentic and giving value than focusing on sales pitches.  It’s why I’m sharing a more heart-aligned way to invite your ideal people to work with you. So you can feel comfortable sharing your offerings without feeling pushy or salesy. 3 things I chat about in this episode are: 1..Why it’s okay to say no to traditional sales tactics and focus on giving value instead. 2..How you can use the purpose behind what you do to naturally connect with your aligned people without having to sell your services. 3..How to invite your aligned people to work with you instead of creating sales pitches. Do you have questions about how to share your offerings with your ideal clients without having to sell? I’d love to hear from you, please get in touch: melaniecampbell.com.au/contact-melanie Hi I'm Melanie, I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business. Discover how we can work together: melaniecampbell.com.au Do you want to receive insights over email? You're invited to join my email letters community. This isn't your usual newsletter. I only send you an email letter when I have inspiration to share and you're always welcome to reply. I never send sales emails and your details are always private.  Here’s your link to join: melaniecampbell.com.au/join-my-email-letters-community
HWB 125: Why you need to trust your intuition to create a soul-aligned business without burning out
2026/10/06
Do you want to build your heart-led business in a way that works for you instead of following someone else’s advice? This episode is for you. Today I’m chatting about how you can use your intuition to guide your heart-led business decisions. The reason this matters is because it helps you make choices that will work best for your personality and your energy flow. Which means you can do the work you enjoy and stay out of burn out. I’ll share my simple way to practice listening and trusting your intuition even if this is something new for you. And if it isn’t new, this is your reminder to start trusting yourself more often because it’s an ongoing practice. I’ve been working on this for a few years and I still need to remind myself to follow my own path in business instead of getting caught up in the well-meaning advice. I give you simple examples of how I use my intuition in my own business to inspire you to give it a go for yourself. 3 things I share in this episode are: 1..Why it’s important to use your intuition for guidance in your heart-led business so you can stay out of burn out. 2..How to start noticing and trusting what your intuition is telling you when you’re making decisions in your business or starting something new.  3..Why trusting your intuition is an ongoing practice and my tips on how to get started in your own business. Do you have questions on how to trust your intuition so you can create a soul-aligned business? I’d love to hear from you, please get in touch: melaniecampbell.com.au/contact-melanie Hi I'm Melanie, I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business. Discover how we can work together: melaniecampbell.com.au Do you want to receive insights over email? You're invited to join my email letters community. This isn't your usual newsletter. I only send you an email letter when I have inspiration to share and you're always welcome to reply. I never send sales emails and your details are always private.  Here’s your link to join: melaniecampbell.com.au/join-my-email-letters-community
HWB 124: Why you need to be visible in your own unique way to connect with your soul-aligned clients.
2026/09/29
Do you want to be visible and connect with your aligned people in a way that feels authentic for you? This episode is for you. I know there’s a lot of pressure in the online business world to be constantly showing up and being visible otherwise you’re not marketing your business. It’s why I want you to know that it’s more important to be authentically visible even if that means you don’t show up as often. It’s the best way to show who you really are and that’s what builds genuine connections with the people you’re here to help and grows your business. You’re not for everyone and that’s okay. It also means you don’t have to be on social media if that doesn’t feel comfortable for you. There are plenty of other alternatives and when you find a way to be visible that you can actually enjoy, it makes content creation so much easier. 3 things I share in this episode are: 1..What authentic visibility is and why it matters for your heart-led business. 2..How to find a visibility platform that feels good for you. I share a few examples from my clients and my own personal experience to inspire you to find a content marketing platform you enjoy. 3..Why your content doesn’t need to be perfect before you can be visible online. All you need to do is be uniquely you because that’s what creates real connection. Do you have questions on how to be authentically visible so you can create a soul-aligned business? I’d love to hear from you, please get in touch: melaniecampbell.com.au/contact-melanie Hi I'm Melanie, I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business. Discover how we can work together: melaniecampbell.com.au Do you want to receive insights over email? You're invited to join my email letters community. This isn't your usual newsletter. I only send you an email letter when I have inspiration to share and you're always welcome to reply. I never send sales emails and your details are always private.  Here’s your link to join: melaniecampbell.com.au/join-my-email-letters-community
HWB 123: How to write heart-led copywriting for your website that sounds like you. My favourite tips and why it matters for your business.
2026/09/22
Do you want to write words for your website that sound like you instead of feeling like you have to use salesy copywriting words that don’t feel authentic? This episode is for you. Today I’m talking about why it’s important to use your own heart-led words on your website and how you can start discovering what they are.  I’ll share a few simple processes I use in my own business to find the words that feel authentic and genuine. This matters because it’s the best way to attract your ideal people. I also know how challenging it is to say no to all the copywriting advice that says you have to use words that sell. As an intuitive copywriter, I believe it’s more important to be yourself because that’s what will build genuine connections with the people you’re here to help. 3 things I share in this episode are: 1..Why your heart-led words are more important than using sales copywriting on your website. 2..How you can discover the words that sound and feel authentic to you by thinking of your copywriting as a conversation with your ideal person. 3..Why it’s essential to focus on the purpose of what you’re writing before you start editing anything.  Do you have questions on how to write heart-led words for your service-based business website? I’d love to hear from you, please get in touch: melaniecampbell.com.au/contact-melanie Hi I'm Melanie, I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business. Discover how we can work together: melaniecampbell.com.au Do you want to receive insights over email? You're invited to join my email letters community. This isn't your usual newsletter. I only send you an email letter when I have inspiration to share and you're always welcome to reply. I never send sales emails and your details are always private.  Here’s your link to join: melaniecampbell.com.au/join-my-email-letters-community
HWB 122: How to attract your soul-aligned clients without social media. My favourite alternatives for marketing your heart-led business.
2026/09/15
Do you want to connect with your soul-aligned clients without having to post on social media? This episode is for you. I’m here to show you that it’s okay to say no to marketing your heart-led business on social media if it doesn’t feel aligned for you.  Today I’ll share 5 alternatives that help you build genuine connections with your ideal people so you can grow your heart-led business in a way that works for you. Take note of which option feels most inspiring for you and give it a go. 3 things I share in this episode are: 1..Why it’s important to choose a heart-led marketing strategy that feels authentic to you. Which means you can say no to social media if it doesn’t feel aligned. 2..How you can use a blog, podcast, podcast guesting, YouTube or referrals as heart-led marketing alternatives to social media. 3..My tips on how to choose which strategy feels right for you. It’s so much easier to create content and build connections with your aligned people when you’re doing something you enjoy. Do you have questions on how to create a soul-aligned marketing strategy for your service-based business (without social media)? I’d love to hear from you, please get in touch: melaniecampbell.com.au/contact-melanie Hi I'm Melanie, I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business. Discover how we can work together: melaniecampbell.com.au Do you want to receive insights over email? You're invited to join my email letters community. This isn't your usual newsletter. I only send you an email letter when I have inspiration to share and you're always welcome to reply. I never send sales emails and your details are always private.  Here’s your link to join: melaniecampbell.com.au/join-my-email-letters-community
HWB 121: How to find your personal business style so you can create a business that feels like you.
2026/09/08
Do you want to create a heart-led business that feels right for you? This episode is for you. Today I’m sharing my thoughts on how finding your personal business style can help you create a business that works best for you. I know there’s so much business advice out there and it can be hard to ignore it and go your own way. It’s why you need to recognise the things that feel right for you. The more you understand what you enjoy doing and what feels most natural for you, the easier it will become to create your own path. This can influence everything in your business, from the way you choose to be visible and share your content to the type of services you offer and the way you work with your clients. There’s a lot to consider so in this episode I’ll share a few simple things to help you get started. 3 things I chat about in this episode are: 1..Why it’s important to find your personal business style and how it can help you create a heart-led business that feels like you. 2..My favourite questions to help you discover which things feel right for you and what to let go of in your business. 3..I share a few simple examples to show you how knowing yourself better can help guide your business choices. Do you have questions on how to find your personal business style so you can make choices that feel aligned for you? I’d love to hear from you, please get in touch: melaniecampbell.com.au/contact-melanie Hi I'm Melanie, I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business. Discover how we can work together: melaniecampbell.com.au Do you want to receive insights over email? You're invited to join my email letters community. This isn't your usual newsletter. I only send you an email letter when I have inspiration to share and you're always welcome to reply. I never send sales emails and your details are always private.  Here’s your link to join: melaniecampbell.com.au/join-my-email-letters-community
HWB 120: How to find your Unique Personal Value so you can create your soul-aligned business.
2026/09/01
Do you want to discover what makes you special so you can weave it into your heart-led business? This episode is for you. Today I’m talking about how to find your Unique Personal Value because I believe it’s the essential starting point for creating your soul-aligned business. It can also be hard for us to recognise our own value which is why I’m sharing my favourite tips to help you get started. I came up with the concept of Unique Personal Value after I realised I was caught up in gathering qualifications instead of recognising the value of my lived experience and personal qualities. I also noticed this in the heart-led women I was working with. The reason it matters is that your personal gifts and lived experience are what brings unique value to your clients. You have your own unique perspective and approach. It’s why your aligned people will choose to work with you.  I hope this inspires you to start discovering what makes you valuable so you can weave it into your business. 3 things I chat about in this episode are: 1..Why it’s important to discover your Unique Personal Value so you can create a soul-aligned business. 2..My simple tips for discovering what your Unique Personal Value is by focusing on your experiences and personal qualities, not just your qualifications. 3..Why you need to include all sides of your personality even if you don’t think they’re relevant to your business. Do you have questions on how to find your Unique Personal Value so you can create a soul-aligned business? I’d love to hear from you, please get in touch: melaniecampbell.com.au/contact-melanie Hi I'm Melanie, I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business. Discover how we can work together: melaniecampbell.com.au Do you want to receive insights over email? You're invited to join my email letters community. This isn't your usual newsletter. I only send you an email letter when I have inspiration to share and you're always welcome to reply. I never send sales emails and your details are always private.  Here’s your link to join: melaniecampbell.com.au/join-my-email-letters-community
HWB 119: How to create intuitive prices for your heart-led business services and offers.
2026/08/25
Are you struggling to price your services in your heart-led business? This episode is for you. I know from my own experience just how challenging it is to figure what to charge for your services and offerings. It’s why I came up with an intuitive step by step process to make it easier for heart-led business owners like us to align our pricing with our value. Today I’ll guide you through how to use my intuitive pricing method for your own business offerings. I’ll also share my simple EFT tapping techniques to help you overcome the self-doubt that can come up even if your intuition is saying yes to the pricing you’ve come up with. 3 things I share in this episode are: 1..How intuitive pricing can make it easier to see your own value and charge for your heart-led services. 2..How to use my step by step intuitive pricing process to find the pricing that feels aligned for you. 3..What to do when your voice of self-doubt starts questioning your value based pricing even though your intuition is saying yes. I guide you through the simple EFT Tapping mantras I use in my own business to overcome this when it comes up. Do you have questions on how to use intuitive pricing for your heart-led business? I’d love to hear from you, please get in touch: melaniecampbell.com.au/contact-melanie EFT Tapping Resources The Tapping Solution is my favourite website for getting started with EFT tapping. Here’s the link to their blog article on the main tapping points. The Tapping Solution - 9 main tapping points Hi I'm Melanie, I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business. Discover how we can work together: melaniecampbell.com.au Do you want to receive insights over email? You're invited to join my email letters community. This isn't your usual newsletter. I only send you an email letter when I have inspiration to share and you're always welcome to reply. I never send sales emails and your details are always private.  Here’s your link to join: melaniecampbell.com.au/join-my-email-letters-community
HWB 118:  How to overcome procrastination in your heart-led business and work in alignment with your energy.
2026/08/18
Are you procrastinating over getting things done in your heart-led business? This episode is for you. Today I’m sharing my thoughts on why procrastination isn’t necessarily a bad thing and what you can do to start moving forward in a way that works for you. I know there’s a lot of productivity guilt around procrastination. I’ve been there too. It’s why I started experimenting with a more helpful approach to solve it. It starts with looking at what’s causing you to procrastinate. It has nothing to do with being lazy. There are often good reasons why we all get stuck procrastinating over doing things in our business. And when you understand what’s really going on, you can do something about it. In this episode, I’m sharing some of the things that have worked for me in my own business to inspire you to experiment for yourself. 3 things I share in this episode are: 1..Why procrastination in your heart-led business can be a good thing and how to notice the difference. 2..How to discover what’s causing your procrastination so you can take action steps that work best for you. 3..My favourite tips for getting out of procrastination mode, especially when you’re working on a big project in your heart-led business. Do you have questions on how to overcome procrastination and work in flow with your energy? I’d love to hear from you, please get in touch: melaniecampbell.com.au/contact-melanie I also recommend getting in touch with my friend Christie Flora from Flor & Order. I love her approach to creating aligned productivity solutions for your life and business. You can find Christie on the link below (make sure you sign up to her inspiring newsletter): FlorandOrder | Time Management Coaching Hi I'm Melanie, I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business. Discover how we can work together: melaniecampbell.com.au Do you want to receive insights over email? You're invited to join my email letters community. This isn't your usual newsletter. I only send you an email letter when I have inspiration to share and you're always welcome to reply. I never send sales emails and your details are always private.  Here’s your link to join: melaniecampbell.com.au/join-my-email-letters-community
HWB 117:  How to choose the soul-aligned services you want to offer in your heart-led business. And say no to the things that don’t align with your energy.
2026/08/11
Are you offering services in your business that don’t feel inspiring or fulfilling anymore?  Or maybe they never felt right but you just wanted to help people. This episode is for you. Today I’m sharing a few simple ways to help you choose services and offerings for your heart-led business that feel good for you. I’m speaking from my own experience because it took me a long time to realise that by trying to help everyone I was draining my energy. After going through burn out, I discovered how important it is to choose services that feel inspiring and say no to the rest. I even created my own mantra “just because I can, doesn’t mean I should” as a reminder each time I notice I’m offering something just to be helpful. 3 things I share in this episode are: 1..Why we get caught in the trap of offering services in our business that we don’t enjoy and what you can do about it. 2..How to review your current services and offers to make sure they align with your energy. Why this is an essential step before you start writing your heart-led sales pages.  3..How to use my favourite mantra “just because you can, doesn’t mean you should” to help you say no to the services or offers that don’t feel aligned with your energy. It’s about creating space for the work that brings you joy. Do you have questions on how to create soul-aligned services and offers for your heart-led business? I’d love to hear from you, please get in touch: melaniecampbell.com.au/contact-melanie Hi I'm Melanie, I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business. Discover how we can work together: melaniecampbell.com.au Do you want to receive insights over email? You're invited to join my email letters community. This isn't your usual newsletter. I only send you an email letter when I have inspiration to share and you're always welcome to reply. I never send sales emails and your details are always private.  Here’s your link to join: melaniecampbell.com.au/join-my-email-letters-community
HWB 116: Why progress is more important than productivity in your heart-led business. My tips for overcoming the to-do list guilt.
2026/08/04
Do you feel like you’re not getting enough done in your business, especially if you’re trying to bring a big project to life? This episode is for you. I’m working through this in my own business right now. I’m trying to get a big project done and I was starting to feel overwhelmed because it wasn’t happening quickly enough. So I took a different approach. I chose to focus on progress instead of how much I still needed to get done. It changed everything. It’s a much easier way to make sure you’re working in flow with your energy instead of pushing through when you start feeling the to-do list guilt. Today I’m sharing what I’ve discovered plus my simple tips to help you recognise your progess so you can feel good about where you’re at right now and stay out of burn out. 3 things I share in this episode are: 1..How focusing on progress instead of productivity can help you stay out of burn out in your heart-led business. 2..Why productivity isn’t about getting through everything you planned because we all underestimate how long something will take. How you can change your focus from guilt to feeling good about what you did do. 3..How I’m using this strategy in my own business to get my projects done without pushing past my energy capacity. I want to inspire you to take care of your own energy especially when you’re feeling busy. Do you have questions about how to work in flow with your energy so you can create a sustainable heart-led business? I’d love to hear from you, please get in touch: melaniecampbell.com.au/contact-melanie Hi I'm Melanie, I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business. Discover how we can work together: melaniecampbell.com.au Do you want to receive insights over email? You're invited to join my email letters community. This isn't your usual newsletter. I only send you an email letter when I have inspiration to share and you're always welcome to reply. I never send sales emails and your details are always private.  Here’s your link to join: melaniecampbell.com.au/join-my-email-letters-community
HWB 115: How to create a flexible content creation system that works with your energy. Instead of trying to be consistent.
2026/07/28
Do you feel guilty because you’re not consistently creating and sharing content for your heart-led business? This episode is for you. There’s a lot of advice saying you have to create consistent content to market your business but what if you’re not designed to work that way. This episode is your invitation to say no to consistency if it doesn’t feel right for you. Today I’m sharing a few reasons why consistency might be a challenge for you and what you can do about it. It isn’t about changing who you are, it’s finding an alternative that works for your own energy flow. I also share examples from my own business to inspire you to find a way to create and share content that feels aligned for you. 3 things I share in this episode are: 1..Why creating consistent content could be a challenge for you and what you can do instead. 2..How you can use your Human Design chart as a starting point to see if you’re designed for consistency or not. This helps you give yourself permission to do what works for you instead of trying to follow someone else’s advice. 3..My favourite tips for creating a flexible content creation system for your business that feels aligned for you. I share examples of how I’ve done this in my own business to create and share these weekly podcast episodes. Do you have questions on how to create flexible heart-led content for your business that works in flow with your energy? I’d love to hear from you, please get in touch: melaniecampbell.com.au/contact-melanie Hi I'm Melanie, I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business. Discover how we can work together: melaniecampbell.com.au Do you want to receive insights over email? You're invited to join my email letters community. This isn't your usual newsletter. I only send you an email letter when I have inspiration to share and you're always welcome to reply. I never send sales emails and your details are always private.  Here’s your link to join: melaniecampbell.com.au/join-my-email-letters-community
HWB 114: Why you need heart-led words to connect with your aligned people (especially when there’s so much AI generated content).
2026/07/21
Are you tired of hearing about using AI to write your content because you’d prefer to sound like you? This episode is for you. Today I’m sharing my thoughts on why it’s more important than ever before to share your authentic voice in all of your content. Because AI will never be a replacement for you and your heart-led words. When you use words that come from your heart in your business, you can create meaningful connections with the people you’re here to help. 3 things I share in this episode are: 1..Why your own authentic words are essential for creating connection with your aligned people. I share a story about an email newsletter that I unsubscribed from recently and why. 2..How you can use AI in an authentic way by thinking of it as a content assistant not a replacement for you. 3..My favourite simple tip for writing authentic heart-led words even if you feel like you’re not a writer. Do you have questions on how to find your unique voice and write words that connect with your soul-aligned clients? I’d love to hear from you, please get in touch: melaniecampbell.com.au/contact-melanie Hi I'm Melanie, I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business. Discover how we can work together: melaniecampbell.com.au Do you want to receive insights over email? You're invited to join my email letters community. This isn't your usual newsletter. I only send you an email letter when I have inspiration to share and you're always welcome to reply. I never send sales emails and your details are always private.  Here’s your link to join: melaniecampbell.com.au/join-my-email-letters-community
HWB 113: How to get your spark back in your heart-led business. My simple 3 step checklist.
2026/07/14
Have you lost your motivation or inspiration in your heart-led business?  This episode is for you.  Today I’m sharing my simple 3 step checklist to help you discover what’s really getting in the way so you can stop pushing through and find what works best for you. We can all lose our motivation and inspiration, the important part is figuring out what to do about it. I created this simple process after using it in my own business. I hope it helps you too. In each step, I’ll give you a question to ask yourself so you can check in with your own intuition. The 3 questions I’ll guide you through are: 1. Do you need to re-charge your mental energy? 2. Does it still feel aligned for you? 3. Do you need support to make it easier? Do you have questions on how to get your motivation and inspiration back in your heart-led business? I’d love to hear from you, please get in touch: melaniecampbell.com.au/contact-melanie Hi I'm Melanie, I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business. Discover how we can work together: melaniecampbell.com.au Do you want to receive insights over email? You're invited to join my email letters community. This isn't your usual newsletter. I only send you an email letter when I have inspiration to share and you're always welcome to reply. I never send sales emails and your details are always private.  Here’s your link to join: melaniecampbell.com.au/join-my-email-letters-community
HWB 112: How to build your self-trust so you can make aligned choices in your business.
2026/07/07
Do you want to make aligned choices in your business without getting stuck in overthinking or self-doubt?  This episode is for you. Today I’m talking about why self-trust is an essential foundation for your heart-led business and how it can help you to overcome self-doubt, especially when you’re starting something new. Learning how to build more self-trust is something I’ve been working on in my own business so I know how much of a difference it can make. 3 things I chat about in this episode are: 1..Why self-trust can help you make aligned choices in your business. 2..My simple tips for building your own self-trust so you can overcome overthinking and self-doubt when you’re making decisions. 3..Why it’s useful to reflect on past experiences in your business so you can acknowledge what you’ve learnt and remind yourself that you can figure things out. Do you have questions on how to make choices in your business that align with you? I’d love to hear from you, please get in touch: melaniecampbell.com.au/contact-melanie Hi I'm Melanie, I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business. Discover how we can work together: melaniecampbell.com.au Do you want to receive insights over email? You're invited to join my email letters community. This isn't your usual newsletter. I only send you an email letter when I have inspiration to share and you're always welcome to reply. I never send sales emails and your details are always private.  Here’s your link to join: melaniecampbell.com.au/join-my-email-letters-community

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