Advertise on podcast: Your Studio Podcast | Strategies for Studio Owners

Are you spending money on Facebook ads but struggling to turn those clicks into actual studio enrolments? What if the problem isn't your advertising budget, your classes, or even your Meta ads strategy… but the message you're putting in front of potential students? In this episode of Your Studio Podcast, Chantelle and Michelle share the biggest lessons from their recent Studio Evolution retreat in Thailand, where they spent five days helping studio owners rethink their marketing messaging. From understanding your dream student to creating advertising hooks that stop the scroll, they're unpacking the simple shifts that can make your studio marketing far more effective. In this episode, you'll discover: 🎯 How to attract your dream students by understanding what really matters to them, rather than simply promoting your classes and programs.💡 Why your Facebook ads might not be converting and how the right messaging can help generate more qualified enquiries without simply increasing your budget.🚀 How to create powerful marketing hooks and use AI to make running your own Meta advertising campaigns more accessible, manageable and effective.You'll also hear real examples of studio owners who transformed their advertising results by changing their messaging, including some who went from struggling for enquiries to having more leads than they could keep up with! Because growing your studio isn't about shouting louder or spending more. It's about making the right people feel like they've finally found exactly what they've been looking for. 📖 Full transcript + blog post: https://studioevolution.com/journal/s5-e4-why-your-studio-ads-arent-working/ 🎙️ Got a studio challenge you’d love our help with? Leave us a quick voicemail and your question might be featured in an upcoming episode of Solve Your Studio! 👉 Chat to us here: https://www.speakpipe.com/LeaveEvolutionAVoicemail 💛 Love this episode?  Subscribe, leave a review, and share it with a fellow studio owner! 📸 Instagram | ▶️ YouTube | 📘 Facebook | 🌐 Website

Are your teachers asking for more pay while you’re still not paying yourself enough? In this episode, Chantelle and Michelle dive into one of the most uncomfortable (and common) challenges studio owners face: navigating teacher pay requests without sacrificing your own income or the health of your business. This is an honest, practical conversation about boundaries, profitability, and leading with clarity instead of emotion. You’ll learn: How to confidently respond to pay requests without feeling guilty or reactiveWhy your current wage structure might be the reason you’re not paying yourselfA simple way to structure pay that rewards retention and supports studio growthThis is the kind of conversation that shifts everything, not just your numbers, but how you show up as a leader in your studio. 💡 Join us in The Leap: https://studioevolution.com/leap 📖 Full transcript + blog post: https://studioevolution.com/journal/s5-e3-when-teachers-ask-for-more-than-you-earn/ 🎙️ Got a studio challenge you’d love our help with? Leave us a quick voicemail and your question might be featured in an upcoming episode of Solve Your Studio! 👉 Chat to us here: https://www.speakpipe.com/LeaveEvolutionAVoicemail 💛 Love this episode?  Subscribe, leave a review, and share it with a fellow studio owner! 📸 Instagram | ▶️ YouTube | 📘 Facebook | 🌐 Website

Are free trials costing your studio more than they’re helping? In this episode of Your Studio Podcast, Chantelle and Michelle unpack one of the most debated strategies in the studio industry: free trials. From retention challenges to marketing conversion and admin overwhelm, they explore why the traditional “free trial” model might actually be slowing your studio’s growth. You’ll learn: Why free trials can quietly damage retention, classroom culture, and student commitmentHow direct-to-enrolment strategies often outperform trial-based marketing funnelsWhat to do instead if you want stronger conversions, less admin, and more committed studentsIf you’ve ever felt exhausted chasing trial students who never convert, this conversation will help you rethink your approach and build a more sustainable enrolment model. ✨ Ready to attract more committed students to your studio? Apply to work with us here: https://studioevolution.com/apply 💡 Join us in The Leap: https://studioevolution.com/leap 📖 Full transcript + blog post: https://studioevolution.com/journal/s5-e2-should-studio-owners-offer-free-trials/ 🎙️ Got a studio challenge you’d love our help with? Leave us a quick voicemail and your question might be featured in an upcoming episode of Solve Your Studio! 👉 Chat to us here: https://www.speakpipe.com/LeaveEvolutionAVoicemail 💛 Love this episode?  Subscribe, leave a review, and share it with a fellow studio owner! 📸 Instagram | ▶️ YouTube | 📘 Facebook | 🌐 Website

Are you building a studio business that still fits the season of life you’re in? In this Season 5 opener, Chantelle and Michelle share the biggest pivot in Studio Evolution’s history — the closing of their long-running signature program and the launch of something far more intimate and powerful: The Eight. This episode is an honest conversation about evolution, leadership, simplicity, and choosing depth over scale. You’ll learn: How to know when it’s time to evolve your business model (even if it’s still “working”)Why deeper connection and accountability create faster, more sustainable studio growthWhat to consider when pivoting your offers without losing momentum or profitabilityIf you’ve been craving more spaciousness, stronger support, or a business model that actually matches your current life — this conversation will feel both grounding and expansive. ✨ Curious about joining The Eight? Apply here: https://studioevolution.com/apply 💡 Join us in The Leap: https://studioevolution.com/leap 📖 Full transcript + blog post: https://studioevolution.com/journal/s5-e1-why-we-closed-our-signature-program/ 🎙️ Got a studio challenge you’d love our help with? Leave us a quick voicemail and your question might be featured in an upcoming episode of Solve Your Studio! 👉 Chat to us here: https://www.speakpipe.com/LeaveEvolutionAVoicemail 💛 Love this episode?  Subscribe, leave a review, and share it with a fellow studio owner! 📸 Instagram | ▶️ YouTube | 📘 Facebook | 🌐 Website

Are you dreaming of growing your studio — but worried you’ll lose the magic (or your sanity) along the way? In this uplifting conversation, Chantelle and Michelle sit down with Studio Evolution graduate Mary Ellen Bryan, whose studio has grown from a single location to three thriving spaces — all while keeping her creativity, culture, and joy at the heart of everything she builds. Together, they explore what it really takes to scale sustainably, lead with vision, and create systems that set you free. In this episode, you’ll learn how to: Build simple, sustainable systems that actually expand your creativityGrow your studio (or even your locations) without diluting your culture or burning outStep into visionary leadership while empowering your team to shineA gentle reminder that growth doesn’t have to mean stress — and with the right structure, your studio can flourish in ways you never thought possible. Download your free resources: https://studioevolution.com/start Join us in The Leap: https://studioevolution.com/leap Full transcript + blog post: https://studioevolution.com/journal/s4-e8-the-secret-to-scaling-your-studio/ 🎙️ Got a studio challenge you’d love our help with? Leave us a quick voicemail and your question might be featured in an upcoming episode of Solve Your Studio! 👉 Chat to us here: https://www.speakpipe.com/LeaveEvolutionAVoicemail 💛 Love this episode?  Subscribe, leave a review, and share it with a fellow studio owner! 📸 Instagram | ▶️ YouTube | 📘 Facebook | 🌐 Website

Are you secretly terrified of raising your prices — even though you know it’s time? If you’ve been walking on eggshells around your pricing, this episode will show you how to finally find your confidence and charge what your studio is truly worth. Chantelle Bruinsma and Michelle Hunter unpack the fears that hold studio owners back and reveal a proven, heart-led approach to increasing your prices without losing students. ✨ In this episode, you’ll learn how to: Release the fear and guilt around charging moreCommunicate a price rise in a way that feels calm and respectfulCreate a clear, repeatable pricing plan that supports long-term profit and freedomBecause raising your prices isn’t just about numbers — it’s about valuing yourself, your time, and the transformation your studio creates. 🎁 Download your How to Raise Your Prices Without Losing Students Guide: https://studioevolution.com/pricerise 💡 Join us in The Leap: https://studioevolution.com/leap 📖 Full transcript + blog post: https://studioevolution.com/journal/s4-e7-how-to-raise-your-prices-without-losing-students 🎙️ Got a studio challenge you’d love our help with? Leave us a quick voicemail and your question might be featured in an upcoming episode of Solve Your Studio! 👉 Chat to us here: https://www.speakpipe.com/LeaveEvolutionAVoicemail 💛 Love this episode?  Subscribe, leave a review, and share it with a fellow studio owner! 📸 Instagram | ▶️ YouTube | 📘 Facebook | 🌐 Website

Is money one of the most stressful parts of running your studio? If you’ve ever felt guilt, confusion, or even shame about your studio finances — this episode is for you. Chantelle Bruinsma and Michelle Hunter open up a powerful conversation about how to heal your relationship with money, bring structure to your studio finances, and finally create the calm, profitable business you deserve. ✨ In this episode, you’ll learn: How to release money shame and see your finances with fresh eyesWhy generosity and profit can absolutely co-exist in your studioHow to create simple, empowering financial systems that help your studio (and you) thriveIt’s time to shift from survival mode to structure, from guilt to growth, and from fear to freedom — all by learning how to hold money differently. 💡 Join us in The Leap: https://studioevolution.com/leap 📖 Full transcript + blog post: https://studioevolution.com/journal/s4-e6-money-shame-and-the-studio-owners-secret-to-profit/ 🎙️ Got a studio challenge you’d love our help with? Leave us a quick voicemail and your question might be featured in an upcoming episode of Solve Your Studio! 👉 Chat to us here: https://www.speakpipe.com/LeaveEvolutionAVoicemail 💛 Love this episode?  Subscribe, leave a review, and share it with a fellow studio owner! 📸 Instagram | ▶️ YouTube | 📘 Facebook | 🌐 Website

Are you paying everyone but yourself? In this inspiring conversation, Chantelle Bruinsma and Michelle Hunter sit down with Studio Evolution graduate Jordana Martin, a powerhouse Pilates studio owner who turned burnout into a thriving two-location business — all while paying herself from day one. Jordana opens up about how she left corporate life, built strong systems, and learned to honour her worth — proving that profit and passion can absolutely coexist. ✨ In this episode, you’ll learn: How to build a studio that supports your life (not the other way around)The financial mindset shift that lets you pay yourself first — without guiltWhy systems, strategy, and self-worth are the foundation for real growthIf you’ve ever wondered what it really takes to grow a profitable, sustainable studio — this episode is your permission slip to dream bigger and pay yourself what you deserve. 💡 Join us in The Leap: https://studioevolution.com/leap 📖 Full transcript + blog post: https://studioevolution.com/journal/s4-e5-the-studio-owners-guide-to-paying-yourself/ 🎙️ Got a studio challenge you’d love our help with? Leave us a quick voicemail and your question might be featured in an upcoming episode of Solve Your Studio! 👉 Chat to us here: https://www.speakpipe.com/LeaveEvolutionAVoicemail 💛 Love this episode?  Subscribe, leave a review, and share it with a fellow studio owner! 📸 Instagram | ▶️ YouTube | 📘 Facebook | 🌐 Website

Are your Facebook or Instagram ads falling flat — no leads, no enrolments, and no idea why? You’re not alone. In this episode, Chantelle Bruinsma and Michelle Hunter unpack why paid ads often don’t deliver the results you hoped for — and how to fix it for good. You’ll discover the simple, soulful marketing shifts that help you attract dream students, reconnect with your studio’s magic, and finally run ads with confidence — knowing they’ll actually work. ✨ In this episode, you’ll learn how to: Rebuild your website into an enrolment engine that turns clicks into studentsCraft marketing messages that connect with hearts, not just fill classesSimplify your ad strategy so you stop wasting money and start building momentumAfter this chat, you’ll have the clarity and confidence to know what to focus on first — and how to make every marketing dollar count. 💡 Join us in The Leap: https://studioevolution.com/leap 📖 Full transcript + blog post: https://studioevolution.com/journal/s4-e4-real-reason-paidads-fail/ 🎙️ Got a studio challenge you’d love our help with? Leave us a quick voicemail and your question might be featured in an upcoming episode of Solve Your Studio! 👉 Chat to us here: https://www.speakpipe.com/LeaveEvolutionAVoicemail 💛 Love this episode?  Subscribe, leave a review, and share it with a fellow studio owner! 📸 Instagram | ▶️ YouTube | 📘 Facebook | 🌐 Website

What if your new students could bring in your next ones without you lifting a finger? In this episode, Chantelle and Michelle reveal how a well-designed onboarding system can increase retention, create studio-wide alignment, and spark the kind of referrals that fill your classes. You’ll learn: How a strong onboarding system sets the stage for long-term loyaltyThe 4 core elements of onboarding that actually create real changeWhy referrals happen naturally when students feel seen, safe, and connectedThis isn’t just admin. It’s marketing, retention, and culture wrapped into one. If you're ready for more enrolments and fewer headaches, start here. 🎁 Download your free Word-of-Mouth Booster Kit: https://studioevolution.com/onboarding 💡 Join us in The Leap: https://studioevolution.com/leap 📖 Full transcript + blog post: https://studioevolution.com/journal/s4-e3-the-secret-to-more-enrolments-that-doesnt-cost-a-cent/ 🎙️ Got a studio challenge you’d love our help with? Leave us a quick voicemail and your question might be featured in an upcoming episode of Solve Your Studio! 👉 Chat to us here: https://www.speakpipe.com/LeaveEvolutionAVoicemail 💛 Love this episode?  Subscribe, leave a review, and share it with a fellow studio owner! 📸 Instagram | ▶️ YouTube | 📘 Facebook | 🌐 Website

What would you change if you could start your studio all over again, knowing everything you know now? In this episode, Chantelle and Michelle break down the three most powerful decisions they’d make if they were building their studios from scratch today. After years of hands-on experience, missteps, and big growth moments, they share the strategic shifts that lead to a simpler, stronger, and more scalable studio. Why retention (not enrolments) is the real growth leverHow to simplify your business model without sacrificing qualityWhat it really takes to build a team-driven studio that lastsIf your studio feels too complex, too dependent on you, or just not growing the way it could, this episode will help you rethink your foundation and move forward with confidence. 💡 Join us in The Leap: https://studioevolution.com/leap 📖 Full transcript + blog post: https://studioevolution.com/journal/s4-e2-if-i-started-my-studio-again-heres-what-id-do-differently/ 🎙️ Got a studio challenge you’d love our help with? Leave us a quick voicemail and your question might be featured in an upcoming episode of Solve Your Studio! 👉 Chat to us here: https://www.speakpipe.com/LeaveEvolutionAVoicemail 💛 Love this episode?  Subscribe, leave a review, and share it with a fellow studio owner! 📸 Instagram | ▶️ YouTube | 📘 Facebook | 🌐 Website

Could your studio thrive without sacrificing your health, your energy, or your purpose? In this debut episode of Fix My Studio, a new series following real studio owners through two years of transformation inside Studio Evolution, you’ll meet Chloe Sutton, founder of The Self Care Sisterhood. Chloe turned burnout and chronic illness into a purpose-led, inclusive studio. In this raw and hopeful episode, she shares her starting point before diving into two years of deep change with support. You’ll discover: How Chloe built a burnout-proof business grounded in empathy, boundaries, and impactThe mindset shift that helped her reclaim her purpose and visionThe first steps she's taking to build sustainable systems with supportAbout Chloe Sutton Chloe Sutton is the founder and head personal trainer of The Self Care Sisterhood. She believes all humans deserve access to movement in a way that feels safe, empowering, and rooted in body trust. She’s passionate about helping people who are chronically ill, neurodivergent, or living with disability access life-giving movement at their own pace. Drawing from her own lived experience, Chloe supports others in a studio environment free from diet culture, body shame, and fatphobia. Whether you're growing a dance studio, tutoring space, music school or fitness center, this series is your behind-the-scenes pass to real studio growth. 💡 Join us in The Leap: https://studioevolution.com/leap 🌱 Ready to go deeper? Apply to work with us inside Studio Evolution: https://studioevolution.com/apply 📖 Full transcript + blog post: https://studioevolution.com/journal/s4-e1-fix-my-studio-chloe-part-1/ 🎙️ Got a studio challenge you’d love our help with? Leave us a quick voicemail and your question might be featured in an upcoming episode of Solve Your Studio! 👉 Chat to us here: https://www.speakpipe.com/LeaveEvolutionAVoicemail 💛 Love this episode?  Subscribe, leave a review, and share it with a fellow studio owner! 📸 Instagram | ▶️ YouTube | 📘 Facebook | 🌐 Website

Is your studio’s best marketing strategy quietly waiting to be unleashed? In this episode, Chantelle and Michelle dive into one of the most powerful (and often overlooked) forms of marketing: word of mouth. But not the old-school, cross-your-fingers-and-hope kind. This is intentional, joyful, community-led buzz that grows your studio with ease. You’ll explore how unforgettable onboarding experiences turn new families into raving fans, why belonging is the secret ingredient to referrals, and how a little idea called The Golden Tag could become your next studio superpower. If you’ve ever felt unsure how to grow your studio without burning out or spending a fortune on ads, this episode is full of hope, clarity and fresh ideas to create natural momentum - from the inside out. You’ll walk away with: A reframe on what word of mouth marketing really is (and how to spark it)Insight into why onboarding is your hidden marketing heroStrategies to make new students feel so welcome they can’t help but tell their friendsCreative ways to inspire social sharing with ease (no awkward asks required!)This one’s a big warm hug for you and your marketing strategy, and a practical toolkit for more connection, more community, and more enrolments, without the hustle. 🎙️ Got a studio challenge you’d love our help with? Leave us a quick voicemail and your question might be featured in an upcoming episode of Solve Your Studio! 👉 Chat to us here: https://www.speakpipe.com/LeaveEvolutionAVoicemail 💛 Love this episode?  Subscribe, leave a review, and share it with a fellow studio owner! 📸 Instagram | ▶️ YouTube | 📘 Facebook | 🌐 Website

Business isn’t just about growth. It’s about knowing when to grow and when to slow. In this deeply honest and heartfelt episode, Michelle and Chantelle open up about the evolution of their business, and some of the most important lessons they've learned along the way. From early days of hustle-heavy marketing to building rock-solid systems for sustainable success that will support you through the most challenging times in life, they share the real (sometimes messy!) journey of business growth. They talk about the power of community, the importance of personal evolution, and the tricky but necessary work of letting go of old habits to step into a new way of leading. This episode is for any studio owner who’s ever wondered: Am I pushing too hard? Am I ready for a new way? It’s a warm, wisdom-filled conversation that will leave you feeling understood, inspired, and ready to embrace the season you’re in. Hit play and join us for this real and raw chat! 🎙️ Got a studio challenge you’d love our help with? Leave us a quick voicemail and your question might be featured in an upcoming episode of Solve Your Studio! 👉 Chat to us here: https://www.speakpipe.com/LeaveEvolutionAVoicemail 💛 Love this episode?  Subscribe, leave a review, and share it with a fellow studio owner! 📸 Instagram | ▶️ YouTube | 📘 Facebook | 🌐 Website

Is teaching more hours the secret to saving money in your studio? Spoiler alert: it’s not. As we welcome you in for Season 3 of Your Studio Podcast, we're breaking down one of the most common (and limiting) beliefs that could be holding your studio back: that teaching more classes yourself will help you save money and grow your studio. The truth? Staying stuck on the floor could actually be costing you more than you realise ... in both profits and peace of mind. This conversation dives deep into: Why teaching more isn't the answer to building a thriving, profitable studioThe hidden cost of holding onto too many classesHow to start reclaiming your time without compromising your studio’s successThe power of setting aside dedicated marketing time each week (and why it’s one of the most important habits to grow your studio)What it really means to prioritise your wellbeing as the studio ownerHow to choose your classes carefully so that you are teaching only what truly lights you upIf you've ever felt torn between your love for teaching and your dream of running a thriving, sustainable business, this episode is for you. Your studio needs you to lead, not just teach. Listen now to start creating the space your studio needs to grow. 🎙️ Got a studio challenge you’d love our help with? Leave us a quick voicemail and your question might be featured in an upcoming episode of Solve Your Studio! 👉 Chat to us here: https://www.speakpipe.com/LeaveEvolutionAVoicemail 💛 Love this episode?  Subscribe, leave a review, and share it with a fellow studio owner! 📸 Instagram | ▶️ YouTube | 📘 Facebook | 🌐 Website