Advertise on podcast: Operation Med Spa

Rebekah and Janelle tackle one of the most sensitive topics in the med spa industry: price increases. As practices head into a new year, many leaders know adjustments are necessary but hesitate out of fear. In this episode, they walk through the real reasons price increases matter, when to implement them, and how to do it without damaging trust or retention. Drawing from firsthand experience running practices and leading teams, they break down why holding prices flat erodes margins, limits growth, and ultimately impacts patient experience. They also challenge the idea that being the cheapest creates a competitive edge and explain why premium pricing attracts the right long term patients. The conversation covers cadence, competitive analysis, communication strategies, and how to prepare staff to handle questions with confidence. If pricing decisions have been holding you back, this episode provides a clear, practical framework for moving forward.   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

In this episode of Operation Med Spa, Rebekah and Janelle break down the five traits they have seen consistently shape the most successful providers in the industry. With over 30 years of combined experience working alongside hundreds of clinicians, they share real world insight into why some providers become fully booked rock stars while others struggle to grow. They explore what it really means to be humble, hungry, honest, ethical, and confident, and how these traits show up in day to day practice. From how providers treat their front desk teams to how they approach consultations, numbers, and patient expectations, the conversation highlights behaviors that build trust, loyalty, and long term demand. This episode is packed with practical perspective for injectors, estheticians, and practice owners who want to elevate performance, strengthen culture, and create sustainable growth without compromising integrity.   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

Rebekah and Janelle take a trip down memory lane and share how they "grew up" in the med spa world, starting at the front desk of a tiny two location practice and working their way into multi clinic leadership. They talk about the early days of paper charts, grassroots marketing, and doing whatever it took to get patients in the door, long before digital ads did the heavy lifting. Along the way, they break down the habits that moved their careers forward, from staying curious and joining every training to asking better questions and solving problems instead of just spotting them. They also share how great mentors, tough feedback, and safe leadership made all the difference. Whether you are at the front desk, managing a busy clinic, or dreaming about your next role, this episode gives you a clear roadmap for growth, leadership, and a career you love in aesthetics.   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

Rebekah and Janelle are looking ahead and getting real about how to build a smart, intentional plan for 2026. Instead of letting the year happen to you, they walk through how to learn from 2025, set clear revenue goals, and anchor everything to a few big priorities that actually move the needle. They break down how to forecast by provider, why revenue per hour and utilization matter, and how PTO, schedule changes, and new hires affect your numbers more than you think. The conversation covers pricing analysis, CapEx decisions, and why training and development must be baked into the plan, not added as an afterthought. Finally, they talk about people. From identifying who is ready for more to spotting who may be phasing out, they show how a solid people plan is just as important as any spreadsheet if you want 2026 to work in your favor.   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

Rebekah and Janelle sit down to unpack how unpredictable the aesthetic industry has become and what med spa leaders can do about it. They reflect on a time when revenue cycles, filler demand, and category growth felt stable, then contrast it with today's reality of viral trends, GLP 1 patients, and shifting consumer sentiment. They dig into the filler "bad press," how social media has amplified fear, and why education and ethical consultation still win. The conversation moves into buzzwords like regenerative and wellness, what patients think they mean, and the services practices already have that fit those buckets. From GLP 1 volume loss to membership design and cross pollinating wellness, skincare, and injectables, this episode gives practical ideas for 2026 planning so owners and providers can stay nimble, protect trust, and keep growing in a rapidly evolving market.   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

Janelle and Rebekah return after a much-needed break and dive straight into the mistakes that shaped them as leaders. They open up about the moments that taught them the most, from getting too casual with their teams to navigating the blurry lines between friendship and leadership. As they revisit old stories and the lessons that followed, they explore where boundaries matter, why coaching in the moment prevents bigger issues later, and how lingering too long on a weak hire can drag an entire team down. They also discuss the opposite mistake: cutting someone too quickly before giving them a fair path to improve. By the end, they tie it all together with the realities of hiring under pressure and how panic hires always backfire. This episode sets the tone for what may become an ongoing series as they continue to unpack the lessons they learned the hard way.   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

Rebekah and Janelle break down what makes events successful—and what's just a waste of time. From intimate lunch-and-learns to massive anniversary parties, they explore the different types of med spa events, when to use them, and how to track their ROI. The duo shares real-world examples of what works, how to avoid common pitfalls, and why smaller, low-lift events often deliver the biggest results. They also cover how to build local partnerships, choose the right vendors and models, and avoid discounting strategies that erode revenue. If you've ever wondered how many events your clinic should actually host or how to make them more impactful, this episode lays it all out. LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

In this episode of Operation Med Spa, Rebekah and Janelle explore how to make the most of your vendor relationships and retail strategies. From deciding which SKUs to carry to setting expectations with reps, they discuss what truly adds value to your practice—and what doesn't. They break down how curated retail offerings protect patient investments, why too many options can hurt sales, and how staff education plays a critical role. You'll also hear practical tips on structuring successful vendor meetings, maximizing rep support, and using those relationships to grow your top line.   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

In episode 016 of Operation Med Spa, Rebekah and Janelle dive into one of the most overlooked leadership tools: one-on-ones. Far beyond routine check-ins, these conversations are powerful opportunities to build trust, uncover team motivations, and create alignment across your practice. They discuss why many one-on-ones feel like a waste of time, and how to structure them so they actually drive performance and engagement. You'll hear practical insights on how to tailor communication to different personality types, avoid common mistakes, and follow up in ways that foster accountability. Whether you're managing providers, front desk teams, or operations, this episode helps you transform one-on-ones into one of your highest-leverage leadership habits. LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

In episode 015 of Operation Med Spa, Rebekah and Janelle tackle a topic every leader faces but few talk about—burnout. They open up about the pressure to prove your worth by overworking, and how that mindset can quietly unravel both your professional and personal life. Drawing from their own leadership experiences, they share insights on setting boundaries, managing your calendar with intention, and making time for personal development. Rebekah and Janelle also explore how investing in yourself directly benefits your team and your business. Whether you're a practice owner, manager, or just feeling stretched too thin, this episode offers a timely reminder: your best ROI might be the one you make in yourself.   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

When Bek and Kevin team up in Janelle's absence, the conversation takes a dynamic turn into brand strategy and the practical steps behind a rebrand. Kevin breaks down the philosophical and operational layers of branding, explaining how elements like color palettes, logos, imagery, and even landing pages all contribute to building trust and driving growth. They discuss the balance between refreshing your image and staying true to your identity, the impact of accessibility on digital presence, and how photo shoots with real clients can foster deeper connections. With insights on avatar targeting, social media trends, and website optimization, they explore how strategic branding directly influences top-line revenue and patient engagement. SEE THE NEWEST ALPHA WEB REDESIGN https://www.annetherese.com   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

In episode 013 of Operation Med Spa, Rebekah and Janelle break down the art of hiring well—a critical factor that can make or break your med spa's success. They discuss practical strategies for identifying top talent, spotting red flags during interviews, and the importance of cultural fit over just skills. From cover letters and follow-ups to managing team dynamics, they share real-life experiences, hiring mistakes, and lessons learned. Whether you're hiring for front desk roles, providers, or executive positions, this episode is packed with insights to help you build a strong, cohesive team.   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

In this episode of Operation Med Spa, Janelle and Rebekah dive into the art of schedule maximization. They break down how med spas can optimize provider schedules to improve efficiency, boost profitability, and enhance patient satisfaction. From smart booking strategies and staggering provider shifts to reducing appointment gaps and managing high-demand hours, they cover it all. They also discuss creative ways administrative staff can support providers, ensuring a seamless patient experience. Whether you're looking to expand hours, reduce waitlists, or maximize every minute on the calendar, this episode offers actionable tips to make your schedule work harder for you.   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

In this episode of "Operation Med Spa," Janelle and Rebekah share creative ways to boost revenue without increasing expenses. They explore how med spas can maximize existing resources by utilizing front desk teams to follow up on unused gift cards, open packages, and rewards points. They also dive into the power of strategic pricing, tiered discounts, and multi-syringe packages to increase patient spend without deep discounting. Plus, they introduce the "Would you like fries with that?" approach—helping staff upsell services and retail products at checkout. Whether it's leveraging membership programs, optimizing pricing, or incentivizing teams with fun contests, this episode is filled with practical, cost-effective strategies. Tune in to learn how small changes can drive big results!   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

In this episode of "Operation Med Spa," hosts Bek and Janelle explore the essential topic of client retention and how it drives sustainable growth in the aesthetics industry. Drawing from their extensive experience managing practices across the U.S., Bek and Janelle provide actionable insights into creating exceptional client experiences that build loyalty and trust. Listeners will learn how to craft personalized treatment plans, establish genuine connections, and leverage follow-ups to enhance satisfaction and retention. Bek and Janelle also highlight the pivotal role of front desk staff in shaping the client journey and share tips for fostering a culture of continuous learning and teamwork within your practice. This episode is packed with practical advice for med spa owners, providers, and teams looking to stand out in a competitive market. Tune in to discover how loyalty, trust, and exceptional service can transform your retention strategy.   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/