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Send us Fan Mail The Agency Giants Podcast - Episode 41 (Gautam Khorana) __________________________________________ Today's guest runs a web design agency with 100+ developers! But if he started today? One man. No team. Just AI Gautam Khorana, the co-founder of Seahawk Media, shares with us: • The $60 a month AI tool he’d give any broke founder to start making money tomorrow • Why “pinch and zoom” websites are the easiest clients you’ll ever find • How he builds recurring revenue with maintenance plans from $49 to $600/mo • Why he thinks AEO is massively overhyped (spicy one, this) • Programmatic SEO, crawl budgets & why going slow wins Trust me, if you run an agency & you’re not utilising a single AI tool we mention in this episode... this is your wake-up call! Gautam's IG: https://www.instagram.com/gautamkhorana/ Seahawk Media: https://seahawkmedia.com/ __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms: Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 From Family Jewellery Business to a 100-Dev WordPress Agency 05:33 Inbound Leads, Merging Agencies & Choosing a Co-Founder 09:09 Running a Global Remote Team: Hiring & Accountability 12:13 Host List: Fixing Hosting's Customer Acquisition Problem 20:00 Will AI Kill WordPress? Vercel, Netlify & Headless 24:38 How Seahawk Uses AI: WP Maintain & Headless WordPress 28:25 Why Developers Resist AI (And What It's Costing Them) 37:30 White Label Growth, AI Builders & the Maintenance Layer 41:21 AI Workflow Pro Tips: Audits, Planning & Design 45:18 Building MRR: Maintenance Plans & Automated Support 48:33 Investor Fallout, Self-Hosting & the Falling Cost of AI 54:20 Staying Focused on WordPress & the Long-Term Vision 1:00:48 Why WordPress Won & How the Web Will Evolve 1:11:12 Starting Today: The One-Man Web Agency 1:22:12 Quickfire: AEO Hype, Programmatic SEO & Crawl Budgets

Send us Fan Mail The Agency Giants Podcast - Episode 40 (Kelly Allison) __________________________________________ This week on Agency Giants, I sat down with Kelly, founder of KVA. She started the agency in the back bedroom of a tiny flat, on maternity leave, with £100 in the bank. Over a decade later, KVA is one of the UK's top digital transformation agencies & one of the 50 Most Inspiring Places to Work in the UK. But it's not been a smooth ride. Trust me. Almost overnight, revenue dropped from £300K a month to £20K. She was losing £100K+ a month & had no choice but to pivot. So she rebuilt the agency around a fully agentic AI workforce, trained by her senior team, & cut her prices in half. Kelly's IG: https://www.instagram.com/the.culturequeen/ KVA: https://www.kvadigital.co.uk/ __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms: Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 Intro 01:11 What an In-House Agentic AI Workforce Actually Looks Like 03:11 From Junior Designer to Starting an Agency on Maternity Leave 10:44 Why Headcount Is the Wrong Measure of Success & Sacking a £1M Client 14:53 People Problems, Burnout, Divorce & Learning to Live in the Present 19:33 From Healthcare Niche to Humanising AI Adoption for Clients 25:12 Building the Internal AI System: Training Agents on Your Senior Team's Thinking 29:36 "The Agency Model Is Dead": Halving Prices & Losing 90% of Revenue in Two Weeks 38:53 Using AI in Regulated Industries: Guardrails & Human Quality Control 43:03 Essential AI Tools, Model Choices & Licensing Your System to Other Agencies 50:14 Culture Queen: Unlimited Holiday, Team Trips to Saint Lucia & Richard Branson 57:31 Women-Owned Businesses, LinkedIn Algorithm Bias & Hiring for Balance 1:11:28 The Five-Year Plan, Four-Day Week & Commission for Every Employee 1:18:01 Starting From Scratch Today & Quick-Fire Questions

Send us Fan Mail The Agency Giants Podcast - Episode 39 (Ben Foster) __________________________________________ This week on Agency Giants, I sit down with Ben from The SEO Works, one of the UK's leading SEO agencies. When Ben joined the business, it was doing just under £1M in turnover & making zero profit. Fast forward to today, they've grown to £6M+, a team of 65, & over 20,000 top-three Google rankings for their clients. Ben's LinkedIn: https://www.linkedin.com/in/benfoster99 The SEO Works: https://www.seoworks.co.uk/ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms: Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 Introduction 01:09 Joining an Existing Agency: Ben's Path to Managing Director 10:05 Restructuring for Scale: Pods, Going National & New Services 12:36 Marketing an SEO Agency: LinkedIn, Paid Search & EGC 19:03 Hiring Lessons & Promoting Leaders from Within 24:23 Inside the Pod Structure at 60+ Staff 31:06 The Secret Behind 20,000 Top-Three Google Rankings 36:18 ChatGPT, AI Overviews & Optimising for AI Search 51:02 Employee Ownership: Selling the Agency to Its Staff 56:42 The Future of Agencies in an AI World 1:03:59 Quickfire Questions

Send us Fan Mail The Agency Giants Podcast - Episode 38 (Sam Olsson) __________________________________________ Websites went from 150 million to 2 billion once Shopify & simple website builders made them easier to build.  Apps are about to do the same thing, because AI has made building one effortless. That's a projected 13x wave of new apps, & every one of them needs an agency to grow it. Sam Olsson saw it coming. He pivoted Kurve into app growth when most agencies wouldn't touch it, & built the go-to, award-winning agency in the market. Sam's LinkedIn: https://uk.linkedin.com/in/niall-ratcliffe Kurve: https://kurve.co.uk/ __________________________________________ Work With Me 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=563d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms: Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 Intro 01:10 Curiosity, Failure & the Road from Potatoes to Digital 10:43 How Kurve Became an Agency & Won Its First Clients 16:10 Inbound Strategy: Creating Content to Rank in LLM Search 19:08 Creative-Led Growth: Why Targeting Died & What Replaced It 23:31 App Marketing vs B2C: Living in the Apple & Google Duopoly 29:04 When Ads Don't Work: Telling Founders the Hard Truth 37:05 Niche Specialisation & Building an App Ecosystem 49:13 AI's Impact on Agencies & the Future of Software 58:27 What's Next for Kurve & the Rise of Operator Agencies 1:00:29 Will AI Drive Prices Down? Where Agency Value Really Lies 1:09:22 Advice for New Starters & Building Toward an Exit 1:13:25 Rapid Fire: Stop Doing This, Dream Clients & Must-Reads 1:18:37 The Biggest Lesson in Managing Managers

Send us Fan Mail The Agency Giants Podcast - Episode 37 (Niall Ratcliffe) __________________________________________ Niall Ratcliffe runs the UK's #1 LinkedIn agency, & he says everyone is using the platform wrong! His argument is simple. LinkedIn isn't a social media platform. It's a rolodex. It's the easiest platform to get in front of your dream clients & start a conversation with them. If you've been posting on LinkedIn & getting nothing back, this one will make everything click. Niall's LinkedIn: https://uk.linkedin.com/in/niall-ratcliffe Noticed. agency: https://www.noticed.co/ __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=556d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms: Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 Introduction 01:02 Why LinkedIn Is a Networking Platform, Not Social Media 02:57 Noticing the Million $ LinkedIn Opportunity at 19 08:08 How the Supply & Demand Shift Killed LinkedIn's Organic Reach 11:27 Awareness Content, Fishing Content & Why Positioning Beats Posting 19:17 Building a Content Process & Using AI Without the Drivel 23:48 The LinkedIn Pyramid: Adding Your ICP & Starting Conversations 28:38 Outreach That Converts: Connection Data, Lead Magnets & Automation 38:49 "Your Brand Sucks": Dom McGregor, 10x Pricing & Team Structure 47:07 Talent, Employee-Generated Content & Doing More With a Smaller Team 56:38 The Future of the Agency Model & LinkedIn's Next Five Years 1:07:02 Starting From Zero & Why You Should Get a Job First 1:14:43 The Long-Term Vision & Rapid Fire Questions

Send us Fan Mail The Agency Giants Podcast - Episode 36 (Tom Hunt) __________________________________________ Most people think scaling content means... More views. More downloads. More followers. Not entirely true. I sat down with Tom Hunt this week (founder of Fame, a $4M/year podcast agency), and he told me about a client that stopped me in my tracks. Cybersecurity software company. About 100 people listen per episode. That's it. Sounds like a flop, until you realize their entire buyer pool in the US is around 1,000 people. 100 of them tuning in every month isn't a small audience. That's still 10% of the entire market! Over five years, that podcast landed them one deal worth half a million dollars. Most agency owners are grinding for 50,000 downloads to sell a $2k retainer, while this guy quietly closes half a million from 100. If your content isn't landing clients, the fix probably isn't more views. It's the right 100 people watching. Learn how in today's episode! Tom's LinkedIn: https://uk.linkedin.com/in/tomhuntio Fame: https://www.fame.so/ __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=552d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms: Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 Intro 01:11 From Frying Chips to a $4M+ B2B Podcast Agency 09:15 Why a Tiny Niche Audience Can Drive Big Revenue 11:39 Pricing, Guarantees & How to Grow a Podcast 17:28 Guests, Revenue Channels & Monetisation Strategies 22:27 What Separates Great Hosts From Bad Ones 30:05 Difficult Clients, Host Coaching & Team Structure 36:09 Focus, Fatherhood & Scaling Past the 100-Client Barrier 44:44 Adopting AI, Agency Growth Advice & Rapid Fire

Send us Fan Mail The Agency Giants Podcast - Episode 35 (Ricky Solanki) __________________________________________ He's spent 17 years building an agency: 50 staff, 400 clients at its peak. If he were starting again in 2026, he'd run the whole thing with one person… & make more money! In this episode of Agency Giants, Ricky Solanki, founder of Push Group, walks through exactly how he'd build a 1-person AI agency from scratch. • Why one person & a few AI agents can now run an entire client end to end. • How he'd actually start from $0 using Claude Code. • The marketing engine he'd build from day one (Automated funnels, lead magnets, & the free channel almost every agency still ignores!) Ricky's LinkedIn: https://www.linkedin.com/in/rickysolanki/ Push Group: https://www.pushgroup.co.uk/ __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=549&el=youtubeorganic __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms: Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 Ricky's 17-Year Journey Building Push 06:26 The AI Catalyst: Repositioning the Agency & Winning Over the Team 09:05 Core Services, Client Acquisition & Paid Growth Roadmaps 18:55 Expanding Internationally: Greece, Dubai & Lessons Learned 22:31 Change Management & Building the "DIAL" AI Operating System 31:04 Build vs Buy: Software Costs, Claude Code & Margin Pressure 38:50 Licensing Your Tech, Facilitating In-House Moves & Pricing 46:53 Protecting Human Brilliance & the New "Diamond" Team Structure 52:34 Where to Start With AI: Begin With Claude & One Process 55:10 The Next Five Years: Two Businesses & Building From $0 1:04:29 Prioritising, Productizing Internal Tools & Staying Nimble 1:08:59 Exit Plans, Life at 50 & Rapid Fire Questions

Send us Fan Mail The Agency Giants Podcast - Episode 34 (David Ogiste) __________________________________________ How is it possible that brands are reaching more people than ever & being remembered less than ever? AI. It doesn't just make content cheaper. It makes it forgettable. The more brands flood every screen with AI-generated ads, the more consumers tune out. In this week's Agency Giants, I sat down with David Ogiste - founder of Nobody's Cafe, working with Amazon, Spotify, Netflix & Red Bull. He built his entire agency around the one format AI can never replicate. David's LinkedIn: https://www.linkedin.com/in/davidogiste/ Nobody's Café: https://www.nobodyscafe.com/ __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=541&el=youtubeorganic __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms: Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 Intro 01:33 Building Nobody's Cafe During Lockdown 04:50 The Clubhouse Strategy That Won Amazon Prime 09:06 Why Clubhouse Died & the Pull of Real Connection 15:01 What Experiential Marketing Actually Is 20:06 Winning Hearts and Minds: Brand Community Over Reach 27:23 Why You Remember Gigs But Forget Every Advert 31:28 Pricing, Measurement & Scaling a Creative Agency 43:02 The Founder Journey vs. The Highlight Reel 58:41 The AI Threat & Why Only Real Experiences Are Trusted 1:10:04 The Industry's Growth & Long-Term Brand Thinking 1:21:53 How Small DTC Brands Can Use Experiential 1:27:28 Building an Agency Brand People Want to Join 1:33:10 Rapid Fire Questions

Send us Fan Mail The Agency Giants Podcast - Episode 33 (Ashleigh Holmes) __________________________________________ Most agency owners treat cold outreach like a numbers game. More volume. More templates. More spray and pray. And then they wonder why nobody replies. In this week's Agency Giants, I sat down with Ashleigh Holmes, co-founder of Flowed, an international B2B outbound agency that has generated £41 million in client returns through cold outreach alone. If your outreach isn't landing and you're not sure why, this episode will change how you think about it. Ashleigh's LinkedIn: https://www.linkedin.com/in/ashleigh-holmes-flowd Flowd: https://flowd.co.uk/  __________________________________________ Get your next 10 clients, guaranteed 👉 https://7figuresystems.ai/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=539&el=youtubeorganic __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms: Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 - Intro 01:15 - From Cold Caller to Building a £41M+ Outbound Agency 04:49 - First Clients & Why Flowd Ditched Pay-Per-Performance 08:09 - Building Brands: Menswear, Jewellery & The Road to Flowd 19:32 - The Service, Outbound's Stigma & Using AI as a Thinking Partner 26:03 - The 4 Components of Great Outreach & Deliverability Deep Dive 31:54 - Why Cold Calling Builds Better Founders & Winning Campaign Tactics 39:40 - Scaling 93%, Leading a 40-Person Team & Going International 46:06 - Culture, Senior Leadership, LinkedIn & Why Women Outperform in Outbound 56:32 - The Future of AI in B2B Outbound & Quick-Fire Round

Send us Fan Mail The Agency Giants Podcast - Episode 32 (Dan Knowlton) __________________________________________ Most agencies do great work… Then they share it once, move on, and hope referrals magically appear. 𝗪𝗿𝗼𝗻𝗴. That’s how you stay invisible. In the latest episode of Agency Giants, I sat down with Dan Knowlton, who went from starting an agency in his parents’ spare room… to working with brands like BBC & Marvel. His “unfair advantage” isn’t a secret funnel. It’s a simple rule. 🤫 If you’re doing good work but it’s not translating into better clients… This episode is your fix. Dan's LinkedIn: https://www.linkedin.com/in/danielknowlton1/ Knowlton: https://knowltonmarketing.co.uk/ __________________________________________ Get your next 10 clients, guaranteed 👉  https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=general&utm_term=sales&utm_content=533&el=youtubeorganic __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms: Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 0:00:00 The Breakdown That Started an Agency 0:07:25 The Embarrassing Mistakes Nobody Talks About 0:09:28 The Strategy Behind Their Big Brand Wins 0:14:48 How a Fake Moustache Changed Everything 0:19:14 From Local Restaurants to BBC & Marvel 0:28:05 Why a Brother Co-Founder Is an Unfair Advantage 0:36:27 The Real Reason Behind the Hockey Stick Growth 0:40:04 Why Staying Small-Town Beat the London Agencies 0:50:49 How AI Completely Transformed Their Sales Process 1:05:37 Quick Fire Round

Send us Fan Mail The Agency Giants Podcast - Episode 31 (Chirag Gander) __________________________________________ Not many agencies can say their first inbound enquiry was Coca-Cola... 🤯 Chirag Gander built one of India's most recognised creative agencies, without a single cold pitch! In this episode, you'll discover: • The organic brand-building strategy that drove 90%+ inbound leads from day one • How he built The Minimalist from a college passion project • The "Include, Exclude, Focus" framework to get your agency noticed in the boardroom • Why clear positioning, not a bigger team or lower prices, is the real unfair advantage in a commoditised market • The real reason discipline fails (& the truth behind consistency without force) This one's a masterclass for any agency owner ready to stop competing on price & start winning on brand! The Minimalist: https://theminimalist.in/ Chirag's LinkedIn: https://www.linkedin.com/in/chirag-gander __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=816d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms: Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 - Intro 01:40 - From Passion Project to One of India's Top Creative Agencies 05:50 - The Include-Exclude-Focus Framework: How Minimalism Evolved 09:17 - Going Inbound-Only: LinkedIn, Forbes 30 Under 30 & Building Agency Brand 15:55 - From Indian Startups to Global Enterprise Clients 24:40 - Scaling to 150+ People: Team Structure, New Services & Staying Focused 38:58 - Publishing a Book as a Lead Gen Tool & AI's Impact on Creative Work 46:21 - Pricing Against Western Agencies & The Long-Term Vision 49:14 - Advice for Indian Agency Founders, Brand Building Tips & Quickfire Round

Send us Fan Mail The Agency Giants Podcast - Episode 30 (Paul Rogers) __________________________________________ Never hired a single salesperson... Never ran outbound marketing... & still built one of the most respected ecom fashion marketing agencies in the UK, with 72 employees! In this week’s Agency Giants episode, Paul Rodgers shares: • How one client went from tiny fashion startup to £100M+ in months • Why Paul and his co-founder were terrified of growth & how they were forced to scale • The real reason they sold their agency, even though they never wanted to! Paul's LinkedIn: https://www.linkedin.com/in/paulnrogers/ Vervaunt: https://vervaunt.com/ __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=815d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms: Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 From Freelance Consulting to Launching Vervaunt 05:30 Landing Lush & Early Clients That Shaped the Agency 10:15 The Pangaia Story: A Terrible Pitch That Changed Everything 16:00 How Pangaia Went From $0 to $100M 22:30 Scaling Without a Sales Team 28:00 The Hires That Forced Vervaunt to Grow 35:00 When 8 Clients Disappeared: Vervaunt's Toughest Period 41:00 Building Census, Visualize & Investing in R&D Tools 47:00 Selling to IDHL: Why the Last Founders You'd Expect Did a Deal 54:00 Pulse: From 300 People to 1,800 & Expanding to New York 59:00 Starting Over: What Paul Would Do Differently Today

Send us Fan Mail The Agency Giants Podcast - Episode 29 (Timothy Armoo) __________________________________________ Most agency owners dream of one big exit someday... Timothy Armoo built and sold TWO companies for multiple eight figures by 27! This episode's packed with gold for agency owners ready to scale or maximise their exit, enjoy! Timothy's New Book: https://amzn.to/3MeYcnV Timothy's IG: https://www.instagram.com/timarmoo/?hl=en __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=814d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms: Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 Intro 02:40 Growing Up Poor in South London 11:54 Starting Fanbytes at University & Reading Market Timing 16:48 How to Pick a Market That Maximises Your Chances of Exit 20:23 Landing Big Clients: The "What Do They Read" Strategy 29:39 Using Competition to Create Urgency & Win Deals 31:16 The Hardest Phase of Scaling: Navigating 30-60 Employees 36:29 Why Co-Founders Are Essential 45:58 Raising Team Standards & Making Difficult People Decisions 49:22 CEO as Chief Enthusiasm Officer: Know Your Zone of Competence 53:29 Compensating an MD: Salaries, Bonuses & Phantom Equity Explained 1:00:23 When to Sell Your Agency 1:03:06 The Moment the Money Dropped: Emotions After a Major Exit 1:11:35 Why Money Doesn't Bring Fulfilment (But Does Buy Happiness) 1:12:43 Advice to Younger Founders: Building for Exit in the AI Era 1:16:12 The Biggest Threats to New Agencies Over the Next 5 Years 1:19:08 Timothy's Book "What's Stopping You" & Upcoming Projects 1:24:45 Rapid Fire: Habits, Mindset Shifts & Life Advice

Send us Fan Mail The Agency Giants Podcast - Episode 28 (Carrie Rose) __________________________________________ Most agencies spend their first year struggling to hit $100k... Carrie Rose scaled to $1.8M in 12 months! In our latest episode of Agency Giants, you'll discover: • How she grew 6x faster than her target by focusing forward instead of looking backwards • The exact gap she found in the SEO market that nobody else was implementing • The simple partnership model that drove insane growth • The "winner mentality" principle that transformed her team This one's packed with gold for agency owners ready to scale! Carrie’s LinkedIn: https://www.linkedin.com/in/carrieroseballoch/ Rise at Seven: https://riseatseven.com/ __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=813d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms: Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 From $0 to $1.8M in Year One: The Rise at Seven Story 08:30 Finding the Gap: Creativity Meets SEO & Digital PR 17:45 Building Confidence Through Partnership & Investment 25:00 Mastering Sales: Learning to Close at 100% Success Rate 35:15 The Apprentice Journey & Turning Down Lord Sugar 42:30 Scaling Strategy: Growing from 8 to 70+ Team Members 52:45 Client Acquisition: The Power of Personal Branding & Content 1:02:00 Managing Creative Teams & Avoiding Micromanagement 1:12:30 Pricing Strategy: Moving Upmarket & Premium Positioning 1:22:45 Work-Life Balance: Setting Boundaries as a Founder 1:35:00 Rapid Fire: IKEA Dreams, Mental Health & Winner Mentality

Send us Fan Mail The Agency Giants Podcast - Episode 27 (Suhit Amin) __________________________________________ Suhit's IG: https://www.instagram.com/suhitamin/?hl=en  Saulderson: https://saulderson.com/ __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=812d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms: Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 The Unconventional Path to Success 08:45 Gaming's Hidden Entrepreneurial Lessons 17:30 Building Without a Blueprint 26:15 The Influencer Marketing Goldmine 35:00 When Clients Pay Six Figures 43:20 The Acquisition Nobody Expected 52:10 What Makes Agencies Valuable 1:01:45 Resilience Through Adversity 1:10:30 The Next Chapter Begins