Advertise on podcast: MSP Heroes Podcast by Growth Generators

Full, real cost breakdown of my MSP's trade show booth - tablecloth, banner (and the vendor mess that nearly sank it), custom pens, laser-engraved coasters, flyers, and the actual final bill. If you're an MSP wondering whether trade shows are worth the money, this is the unfiltered cost - not the highlight reel.

Why do MSP sales feel so sleazy? Usually because MSP owners think sales means convincing someone to buy, overcoming every objection, and pushing until the prospect finally says yes. That isn’t good sales. In this video, I break down how to sell MSP services without being pushy, awkward, or feeling like a stereotypical salesperson. We’ll talk about asking better questions, diagnosing problems instead of pitching, identifying bad-fit customers, and why being willing to tell a prospect “no” can actually make you better at sales. Good MSP sales is simple: understand the problem, figure out whether you can genuinely solve it, and decide whether working together makes sense. If they’re a great fit, help them. If they’re not, walk away. For more MSP sales, marketing, pricing, lead generation, and growth training, check out Growth Generators.

I sat down with Tane Lopez, MSP Partner Account Executive for Latin America at Lansweeper, to talk about cyber asset management, scope creep, and why calling Lansweeper “just an inventory tool” seriously undersells what the platform can do. Tane works directly with MSPs of all sizes across Latin America, helping them grow, uncover new opportunities, and find new ways to become more profitable. We also get into how MSPs are turning something as simple as network visibility and asset discovery into real, recurring revenue opportunities. If you've ever wondered what's quietly connected to your client's network, this one's for you.

A real look at a local chamber networking event. What actually happened, Who I met, why I turned down a lead outside our niche, and what actually works for finding MSP clients in person. If you're building an MSP and wondering whether local networking is worth your time, this one's for you.

Here's exactly what we're doing right now to grow Secure Wealth IT. If you're building your own MSP and want to see behind the curtain, this one's for you.

Stop wasting time configuring IT tools and execute the exact networking and cold outreach strategies required to land your first MSP client.

Most MSP owners are great at fixing computers but bad at closing deals. In this video, Harrison Baron breaks down the Proof Method, a five step sales framework built from analyzing thousands of MSP sales calls. Learn how to pinpoint the real problem, reveal it without losing the sale, give the right options, paint the outcome, and formalize the deal so prospects say yes. This is the exact process being used in a live MSP right now. Watch to stop losing deals to price objections and start closing with confidence.

Your MSP tools can make or break you before you land your first client. Buy too much too soon, and you run out of cash. In this video, I share the three tools every new MSP needs on day one (CRM, PSA, and RMM) plus a bonus design tool, all for $0. I cover: The biggest mistake new MSPs make with tools A free CRM option and where it falls short later A free PSA built by an MSP owner, for MSP owners A free RMM with 10 free endpoints included The free design tool I still use for thumbnails and posts These tools won't get you to a million dollar MSP. But they'll get you through your first few clients without draining your bank account.

Most MSP websites are ghost towns. They get a little traffic but almost no leads. In this video I break down 5 things you can fix on your own MSP website to start turning visitors into real leads. First, own local search. That means a fully built out Google Business Profile, real reviews on a regular schedule, local citations, and city pages if you serve more than one town. Second, stop writing generic "Managed IT Services" pages and build niche pages instead, like IT for law firms or compliance IT for RIAs, written the way your buyer actually talks. Third, write content that answers real buying questions, like cost pages and comparison pages, instead of generic tech blog posts. Fourth, put a real lead magnet on your site, something like a cost of downtime calculator or a cyber risk checklist, and gate it so you can follow up. Fifth, fix the boring technical stuff. Page speed, mobile layout, clear calls to action, and schema markup all matter more than people think. Pick one of these five fixes and start this week. Traffic and leads compound when you stack these over 90 days.

Thomas Van Havere from Lansweeper is back on the channel, and this time we get into MCP servers and what they mean for MSPs. If you have never touched one, think of it like handing your AI a direct line into your asset data. Ask a plain English question, get a full report back. Executive summaries, compliance scoring against ISO 27001, CIS, NIS2, and DORA, missing assets from the last 30 days, and a project list you can actually sell from. Thomas Van Havere walks us through a live report built from one prompt, shares the MSP who wired his PSA, his data lake, and Lansweeper into a single text box, and shows how fast the setup really is. We also cover why the winning move is not more technical detail. It is a report your client can read without a translator. If you confuse, you lose. Time is money, and this is how you turn asset data into dollars. Connect with Thomas Van Havere on LinkedIn if you want to talk Lansweeper or MCP.

Struggling to get leads for your MSP? In this video I break down the bare basics of MSP marketing that actually work. I started a brand new IT company about 12 weeks ago and we are already getting at least one lead per week, and it keeps growing. You will learn how to define your ICP (ideal customer profile), the three ways prospects consume content, and the content gap strategy: finding what your dream customers are searching for that does not exist yet, then creating it. No gurus, no secret sauce, no expensive agencies. Just a simple system any MSP owner can start today. Want help growing your MSP? Visit growth-generators.com.

Most MSPs say they know their ideal customer, but when you dig deeper, the picture is usually way too broad. In this episode, I break down how to actually understand your ICP, learn what makes them buy, find the real decision makers, and use AI to pressure test your marketing. Get this right, and creating content, generating leads, and closing new business gets a whole lot easier.

Tired of chasing leads for your MSP? In this video I break down five simple things you can do this week to start pulling in real leads and getting more eyes on your MSP online. I run Secure Wealth IT, my own MSP, plus Growth Generators where we coach MSPs on sales and marketing. So these are the exact moves I use every week in my own business. You will learn how to use Google Business Profile the right way, even if you work from home, how to turn one client problem into a post that gets attention, where to answer questions online so your buyers find you, why recording one video today matters more than you think, and how to write blog posts that bring in hot leads every week. No fluff, no theory, just five things you can start today. If you want more help growing your MSP, head over to growth-generators.com to check out MSP Heroes, our Discord, and a ton of free tools. Grab a copy of The MSP Growth Playbook while you are there. Signed copies ship straight from us. Hit subscribe for weekly MSP sales and marketing videos.

Trade shows can be one of the best ways to land new MSP clients, but only if you work them right. In this video I break down what really happens at a convention and why most MSPs waste their money. I share the real math on what a show costs per hour, why you should never sit down at your booth, and how one customer can pay for the whole trip. You will learn how to vet a show before you pay, how secret shoppers judge your booth, why sponsors want you back year after year, and how a simple brochure in the bag can bring you leads for weeks after the doors close. Most MSPs at the show sat on their phones and got nothing. We stayed on our feet and pulled the most leads in the room. If you run an MSP and want to turn trade shows into real deals, this one is for you.

We spent three days running a trade show booth for an MSP at a dental convention in Orlando, and this vlog takes you through the whole trip. You get the setup day, a slow first day of leads, and a wild moment where two hot leads for our own MSP came in before the show even started. You also get to see what most competitor booths looked like. Empty, or staffed by people sitting down and scrolling their phones while doctors walked right past them. By the end of three days, we walked away with 79 leads. Some were ready to buy soon. Others will take months to close, but the notes we took on each one set up the follow up plan. If you run an MSP and are thinking about sponsoring a trade show, this video breaks down what it actually costs, how many people you need at the booth, why chairs are a bad idea, and why the real payoff comes from the follow up, not the show itself.