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In this episode I discuss strategies for marketing a micropractice or DPC without social media including, Who is most likely to success without social mediaImportant questions to ask yourself before eschewing social media marketingThe step after lead generation that most doctors under-invest inA formula for effective, organic marketing strategy that doesn’t rely on social mediaAn example of how I would use this strategy for my own practiceIf you're enjoying this pod, I would love to connect! Real human feedback is so deeply appreciated. Here are a few ways to reach me: Connect with me on IG @soniasinghMD Email me at [email protected] Learn more at www.micropracticemama.com The Micropractice 101 E-Course is available NOW. Learn more or enroll here: https://micropracticemama.thinkific.com/courses/micropracticemama And if you're not sick of my voice yet, check out my other podcast with Dr. Rebecca Berens: The Antisocial Doctors on Apple Podcasts or Spotify! Sign up here for the Micropractice Memo to get weekly tips, updates and resources on all things micropractice and motherhood in medicine: https://micropracticememo.myflodesk.com/s51y9r3knn

In this episode I chat with Dr. Greg Holton, an internist & geriatrician who launched his practice (Dune Shores Health) in September 2025, we discuss his experience as a physician leader trying to enact big picture change why he chose DPC over traditional conciergehow his practice has faced unique challenges working with a geriatric populationwhat his biggest challenges arehow his wife has become involved in the practiceIf you're enjoying this pod, I would love to connect! Real human feedback is so deeply appreciated. Here are a few ways to reach me: Connect with me on IG @soniasinghMD Email me at [email protected] Learn more at www.micropracticemama.com The Micropractice 101 E-Course is available NOW. Learn more or enroll here: https://micropracticemama.thinkific.com/courses/micropracticemama And if you're not sick of my voice yet, check out my other podcast with Dr. Rebecca Berens: The Antisocial Doctors on Apple Podcasts or Spotify! Sign up here for the Micropractice Memo to get weekly tips, updates and resources on all things micropractice and motherhood in medicine: https://micropracticememo.myflodesk.com/s51y9r3knn

In this episode I review a few of the reasons most medical websites are ineffective converting visitors to patients including three key features of bad medical practice websiteswhy micropractice websites should not follow the typical medical website formatmissed areas of opportunity in website designthe one simple component I recommend all my students have on their homepageUse this link to get 15% off your TONIC template purchase: https://tonicsiteshop.com/?ref=7989 If you're enjoying this pod, I would love to connect! Real human feedback is so deeply appreciated. Here are a few ways to reach me: Connect with me on IG @soniasinghMD Email me at [email protected] Learn more at www.micropracticemama.com The Micropractice 101 E-Course is available NOW. Learn more or enroll here: https://micropracticemama.thinkific.com/courses/micropracticemama And if you're not sick of my voice yet, check out my other podcast with Dr. Rebecca Berens: The Antisocial Doctors on Apple Podcasts or Spotify! Sign up here for the Micropractice Memo to get weekly tips, updates and resources on all things micropractice and motherhood in medicine: https://micropracticememo.myflodesk.com/s51y9r3knn

In this episode I breakdown health insurance starting from the basics, including what are the different types of health insurance?why is insurance often tied to employment?what are the main differences between PPO and HMOs and how do they fit with DPC?what is an HSA vs an FSA vs a health share?why would patients with insurance benefit from DPC?why would patients without insurance consider DPC?If you're enjoying this pod, I would love to connect! Real human feedback is so deeply appreciated. Here are a few ways to reach me: Connect with me on IG @soniasinghMD Email me at [email protected] Learn more at www.micropracticemama.com The Micropractice 101 E-Course is available NOW. Learn more or enroll here: https://micropracticemama.thinkific.com/courses/micropracticemama And if you're not sick of my voice yet, check out my other podcast with Dr. Rebecca Berens: The Antisocial Doctors on Apple Podcasts or Spotify! Sign up here for the Micropractice Memo to get weekly tips, updates and resources on all things micropractice and motherhood in medicine: https://micropracticememo.myflodesk.com/s51y9r3knn

In this episode I chat with Dr. Meghan Monthie about her journey to DPC micropractice including what prompted her to enroll in the Micropractice 101 E-course while on her maternity leavewhat is was like having a newborn, returning to traditional practice and planning her DPC at the same timethe "unicorn" side gig that's helping give her weeks structure as she grows her practicewhat she wishes she did soonerhow making the leap to micropractice saved her marriageMeghan's Practice Website: https://heirloomfamilymed.com/ Meghan's IG: @meghanmonthiemd If you're enjoying this pod, I would love to connect! Real human feedback is so deeply appreciated. Here are a few ways to reach me: Connect with me on IG @soniasinghMD Email me at [email protected] Learn more at www.micropracticemama.com The Micropractice 101 E-Course is available NOW. Learn more or enroll here: https://micropracticemama.thinkific.com/courses/micropracticemama And if you're not sick of my voice yet, check out my other podcast with Dr. Rebecca Berens: The Antisocial Doctors on Apple Podcasts or Spotify! Sign up here for the Micropractice Memo to get weekly tips, updates and resources on all things micropractice and motherhood in medicine: https://micropracticememo.myflodesk.com/s51y9r3knn

In this episode I share a sneak peak of what's in store for season 4 of the pod, including date & time for the next free webinar followed by a sale on the Micropractice 101 E-course (register below)the awesome docs that I'll be interviewing 1:1a new project I'm working on with fellow DPC doc, Rebecca Berenssome musings and updates about what's going on with me outside of micropractice If you're enjoying this pod, I would love to connect! Real human feedback is so deeply appreciated. Here are a few ways to reach me: Connect with me on IG @soniasinghMD Email me at [email protected] Learn more at www.micropracticemama.com The Micropractice 101 E-Course is available NOW. Learn more or enroll here: https://micropracticemama.thinkific.com/courses/micropracticemama And if you're not sick of my voice yet, check out my other podcast with Dr. Rebecca Berens: The Antisocial Doctors on Apple Podcasts or Spotify! Sign up here for the Micropractice Memo to get weekly tips, updates and resources on all things micropractice and motherhood in medicine: https://micropracticememo.myflodesk.com/s51y9r3knn

In this episode I review 5 highly effective marketing concepts that feel a lot less icky with a little mindset work including an example of how a little positive pressure can be helpful to a potential patient/consumerthe micropractice feature that is marketing goldways you can make potential patients feel more confident/comfortable with their decision to jointhe argument for unapologetically tooting your own horn Influence by Robert Cialdini: https://a.co/d/3JjCkRv If you're enjoying this pod, I would love to connect! Real human feedback is so deeply appreciated. Here are a few ways to reach me: Connect with me on IG @soniasinghMD Email me at [email protected] Learn more at www.micropracticemama.com The Micropractice 101 E-Course is available NOW. Learn more or enroll here: https://micropracticemama.thinkific.com/courses/micropracticemama And if you're not sick of my voice yet, check out my other podcast with Dr. Rebecca Berens: The Antisocial Doctors on Apple Podcasts or Spotify! Sign up here for the Micropractice Memo to get weekly tips, updates and resources on all things micropractice and motherhood in medicine: https://micropracticememo.myflodesk.com/s51y9r3knn

In this episode I reflect on instances when I have felt most unsafe in medicine including the surprising emotions I felt during each incidenthow I reacted then vs how I would react nowhelp advice given to me by a co-residentthe argument for medical chaperoneschallenges to using chaperones in micropractice and potential solutionsbest practices for performing sensitive exams Congrats to these Micropractice 101 Alums opening this month: Dr. Meghan Monthie: https://heirloomfamilymed.com/ Dr. Laura Eurich: https://www.emeraldtidehealth.com/ Believed Podcast: https://www.npr.org/podcasts/510326/believed If you're enjoying this pod, I would love to connect! Real human feedback is so deeply appreciated. Here are a few ways to reach me: Connect with me on IG @soniasinghMD Email me at [email protected] Learn more at www.micropracticemama.com The Micropractice 101 E-Course is available NOW. Learn more or enroll here: https://micropracticemama.thinkific.com/courses/micropracticemama And if you're not sick of my voice yet, check out my other podcast with Dr. Rebecca Berens: The Antisocial Doctors on Apple Podcasts or Spotify! Sign up here for the Micropractice Memo to get weekly tips, updates and resources on all things micropractice and motherhood in medicine: https://micropracticememo.myflodesk.com/s51y9r3knn

If you've had or have any of the following thoughts and need a pep talk, this episode is for you: This seems crazy. I don’t know anything about business. I don’t have any time to learn/plan/work on this. How can I abandon n my patients? Is this ethical? What if I fail? Will patients be willing to pay? Can I really be “on” all the time? Can I really do the job of all these other people? What if they abuse their access to me? What will my colleagues think? Will my colleagues think I sold out? I’m overwhelmed. I made a mistake. Why aren’t more people signing up? I miss having a salary. I miss having a staff. What if I change my mind? If you're enjoying this pod, I would love to connect! Real human feedback is so deeply appreciated. Here are a few ways to reach me: Connect with me on IG @soniasinghMD Email me at [email protected] Learn more at www.micropracticemama.com The Micropractice 101 E-Course is available NOW. Learn more or enroll here: https://micropracticemama.thinkific.com/courses/micropracticemama And if you're not sick of my voice yet, check out my other podcast with Dr. Rebecca Berens: The Antisocial Doctors on Apple Podcasts or Spotify! Sign up here for the Micropractice Memo to get weekly tips, updates and resources on all things micropractice and motherhood in medicine: https://micropracticememo.myflodesk.com/s51y9r3knn

In this episode I discuss how to draw inspiration from DPCs you admire without imitating or plagiarizing, including my own experience with plagiarism and how it feltwhy copy-paste and imitation hurts you in the long runexamples of inspiration/influence without imitationtips for how to clean inspo while still being original and authenticIf you're enjoying this pod, I would love to connect! Real human feedback is so deeply appreciated. Here are a few ways to reach me: Connect with me on IG @soniasinghMD Email me at [email protected] Learn more at www.micropracticemama.com The Micropractice 101 E-Course is available NOW. Learn more or enroll here: https://micropracticemama.thinkific.com/courses/micropracticemama And if you're not sick of my voice yet, check out my other podcast with Dr. Rebecca Berens: The Antisocial Doctors on Apple Podcasts or Spotify! Sign up here for the Micropractice Memo to get weekly tips, updates and resources on all things micropractice and motherhood in medicine: https://micropracticememo.myflodesk.com/s51y9r3knn

In this episode I answer listener questions including, how do handle administrative tasks that are normally done by an MA, referral coordinator, etc.?what are my tips for doctors who are direct care specialists or don't plan to do primary care?who are the hardest patients to turn away?plus my hot takes on non-physician run DPCs and executive physicalsIf you're enjoying this pod, I would love to connect! Real human feedback is so deeply appreciated. Here are a few ways to reach me: Connect with me on IG @soniasinghMD Email me at [email protected] Learn more at www.micropracticemama.com The Micropractice 101 E-Course is available NOW. Learn more or enroll here: https://micropracticemama.thinkific.com/courses/micropracticemama And if you're not sick of my voice yet, check out my other podcast with Dr. Rebecca Berens: The Antisocial Doctors on Apple Podcasts or Spotify! Sign up here for the Micropractice Memo to get weekly tips, updates and resources on all things micropractice and motherhood in medicine: https://micropracticememo.myflodesk.com/s51y9r3knn

In this episode I discuss seven signs that direct care micropractice might not be a good fit for you including Why micropractice stats can sometimes be misleadingThe things patients can sense right away that will tank your practiceA good “test” to decide if you’re ready to make the leapA guarantee I can make about micropracticeThe ways side gigs can hold you backIf you're enjoying this pod, I would love to connect! Real human feedback is so deeply appreciated. Here are a few ways to reach me: Connect with me on IG @soniasinghMD Email me at [email protected] Learn more at www.micropracticemama.com The Micropractice 101 E-Course is available NOW. Learn more or enroll here: https://micropracticemama.thinkific.com/courses/micropracticemama And if you're not sick of my voice yet, check out my other podcast with Dr. Rebecca Berens: The Antisocial Doctors on Apple Podcasts or Spotify! Sign up here for the Micropractice Memo to get weekly tips, updates and resources on all things micropractice and motherhood in medicine: https://micropracticememo.myflodesk.com/s51y9r3knn

In this episode I chat with Dr. Taylor about her journey to direct care micropractice including, how and why she moved from academic medicine to traditional concierge to DPChow she started her practice with over 60 patients pre-enrolledthe biggest reservations she had about starting a practice and how she overcame themthe resources that finally made her go "all in"what a week in her life looks like now 8 months after opening with 100+ patientsShayne's Email: [email protected] Shayne's Practice Website: https://www.bluecanyonprimarycare.com/ If you're enjoying this pod, I would love to connect! Real human feedback is so deeply appreciated. Here are a few ways to reach me: Connect with me on IG @soniasinghMD Email me at [email protected] Learn more at www.micropracticemama.com The Micropractice 101 E-Course is available NOW. Learn more or enroll here: https://micropracticemama.thinkific.com/courses/micropracticemama And if you're not sick of my voice yet, check out my other podcast with Dr. Rebecca Berens: The Antisocial Doctors on Apple Podcasts or Spotify! Sign up here for the Micropractice Memo to get weekly tips, updates and resources on all things micropractice and motherhood in medicine: https://micropracticememo.myflodesk.com/s51y9r3knn

In this episode I discuss several ideas and “facts” that we as physicians often believe to be self-evidence truths but are in fact, lies, including The “industry standard” that nobody likes that is not based on evidenceThe lie your employer is likely telling you about your compensationThe lie insurance companies perpetuate to patients and doctorsThe lie that academic training often instills in usThe lie that I have the hardest time letting go of and that likely does the most damage long-termDoximity Op-Ed: https://www.doximity.com/articles/a8ffb2d0-4eb6-4611-87c8-5dd4040e457b  NY Times Article: https://www.nytimes.com/interactive/2021/08/22/upshot/hospital-prices.html  The End of the 15–20 Minute Primary Care Visit: https://pmc.ncbi.nlm.nih.gov/articles/PMC4617939/#CR3  Association of Primary Care Visit Length With Potentially Inappropriate Prescribing: https://jamanetwork.com/journals/jama-health-forum/fullarticle/2802144 SO MUCH TO DO, SO LITTLE TIME: CARE FOR THE SOCIALLY DISADVANTAGED AND THE 15-MINUTE VISIT: https://pmc.ncbi.nlm.nih.gov/articles/PMC2606692/  Additional Micropractice Mama Podcast Episodes To Consider: PCPs Are Being Gaslit Why Primary Care is Better Without Insurance Entrepreneurship As A Feminist Act If you're enjoying this pod, I would love to connect! Real human feedback is so deeply appreciated. Here are a few ways to reach me: Connect with me on IG @soniasinghMD Email me at [email protected] Learn more at www.micropracticemama.com The Micropractice 101 E-Course is available NOW. Learn more or enroll here: https://micropracticemama.thinkific.com/courses/micropracticemama And if you're not sick of my voice yet, check out my other podcast with Dr. Rebecca Berens: The Antisocial Doctors on Apple Podcasts or Spotify! Sign up here for the Micropractice Memo to get weekly tips, updates and resources on all things micropractice and motherhood in medicine: https://micropracticememo.myflodesk.com/s51y9r3knn

In this episode I’m sharing my top five (somewhat) controversial opinions starting a successful direct care practice, including The two invaluable things I spend $$$ on that everyone told me not toWhy I think copied & pasted legal docs are a bad ideaMy thoughts on choosing an appropriate priceThe types of practices I try not to associate myself withA tip that most docs are nervous to take but creates magicIf you're enjoying this pod, I would love to connect! Real human feedback is so deeply appreciated. Here are a few ways to reach me: Connect with me on IG @soniasinghMD Email me at [email protected] Learn more at www.micropracticemama.com The Micropractice 101 E-Course is available NOW. Learn more or enroll here: https://micropracticemama.thinkific.com/courses/micropracticemama And if you're not sick of my voice yet, check out my other podcast with Dr. Rebecca Berens: The Antisocial Doctors on Apple Podcasts or Spotify! Sign up here for the Micropractice Memo to get weekly tips, updates and resources on all things micropractice and motherhood in medicine: https://micropracticememo.myflodesk.com/s51y9r3knn