Advertise on podcast: Book Publishing, Career Reinvention, Visibility for Women: Author's Edge

Learn how to grow your email list without paid ads, posting every day, or creating endless new content. Allison Lane talks with Tracy Beavers, visibility and email list-building coach and host of Create Online Business Success, about turning social media followers into email subscribers. Tracy shares a simple content repurposing strategy, lead magnet ideas for authors, and practical ways to use Facebook groups and profiles to attract readers. Useful for authors, coaches, consultants, and experts who want to grow their audience before launching a book or business. 3 Key Takeaways Create one piece of content and repurpose it. Choose one weekly topic, create a blog, podcast, or video, then turn it into several social media posts.Give people a reason to join your email list. Offer a useful free resource, exclusive story, or behind-the-scenes content instead of asking people to sign up for updates.Use your social media profiles to grow your list. Optimize your Facebook profile, add a lead magnet CTA, and participate in relevant groups to reach potential readers organically.Chapters 00:00 Why authors and experts need an email list 03:00 Building an audience without paid advertising 06:00 Meet Tracy Beavers 07:00 Why email marketing matters more than social media followers 11:00 When authors should start building their email lists 13:00 How to create consistent content without posting daily 14:30 Turn one topic into a week of social media content 17:00 Using calls to action to grow your email list 19:30 Lead magnet ideas that attract subscribers 22:00 Creating behind-the-scenes content for readers 26:00 Simple social media posts that encourage engagement 29:00 How to optimize your Facebook profile 31:00 Using your Facebook cover photo to promote a free resource 32:00 Finding potential readers through Facebook groups 34:30 Creating clear profile messaging and links 36:00 Turning Facebook engagement into email subscribers 38:00 Choosing one social media platform to focus on 40:30 Resources and next steps Resources Tracy Beavers: https://tracybeavers.com/ Create Online Business Success podcast with Tracy Beavers Free Essential Author Bio Package: https://lanelit.com/package You Are a Badass by Jen Sincero You Are a Badass at Making Money by Jen Sincero 🚩Free Publishing Path Potential Discovery Call 🚩 at https://tinyurl.com/publishingpath Join the Author's Edge SKOOL Community - Free: https://www.skool.com/authorsedge-1819/about Rate, Review, & Follow The Author’s Edge “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review If the show helps you, rate it five stars and leave a review. It helps more people find it. Free from Allison: Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile 7 Shifts to Build Real Authority: https://LaneLit.com/authority Essential Author Bio + Media Kit: https://www.LaneLit.com/package Social Content Calendar: https://www.LaneLit.com/content Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco  Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

Host Allison Lane interviews social media strategist Brooke Sellas (founder & CEO, B Squared Media) on conversational marketing, social listening, and practical audience-engagement tactics authors can use to build trust, attract readers, and grow visibility. Actionable steps include what to listen for, where to join conversations, and how to convert engagement into platform and book discoverability. chapters 00:00 Social media for authors and experts 03:00 Social listening and audience engagement 05:04 Why content calendars create burnout 06:13 Conversations over content 10:13 Why imperfect social media posts can work 13:00 Using AI for social media content creation 15:00 Custom GPTs as creative partners 19:45 Creating posts that encourage conversations 20:09 Turning audience conversations into market research 23:40 Sharing your expert opinions 30:00 Why responding to comments matters 32:00 Building relationships instead of constantly selling 38:00 Making social media more manageable 43:00 Brooke's resources and next steps Resources Brooke Sellas: https://brookesellas.com/ B Squared Media: https://bsquared.media/ Conversations That Connect by Brooke Sellas 🚩Free Publishing Path Potential Discovery Call 🚩 at https://tinyurl.com/publishingpath Join the Author's Edge SKOOL Community - Free: https://www.skool.com/authorsedge-1819/about Rate, Review, & Follow The Author’s Edge “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review If the show helps you, rate it five stars and leave a review. It helps more people find it. Free from Allison: Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile 7 Shifts to Build Real Authority: https://LaneLit.com/authority Essential Author Bio + Media Kit: https://www.LaneLit.com/package Social Content Calendar: https://www.LaneLit.com/content Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco  Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

Nonfiction authors: build a cohesive author platform before your book launch. Allison Lane interviews Heidi Yarger (SpitfireGirl) on author branding—using brand photography, Canva, mood boards, and AI design tools to choose colors, create reusable marketing assets, and produce launch-ready visuals. Practical, step-by-step guidance for creating a visual identity that supports book marketing, media pitching, and speaking opportunities. 3 Key Takeaways Your author brand is bigger than your book. Build a recognizable identity around your expertise, personality, and message instead of copying your book cover's design.Start with a mood board and Canva brand kit. Choose colors, fonts, photography, and editable templates that work across your website, LinkedIn, and social media.Use AI to support your brand, not define it. AI tools can remove backgrounds, adapt photos, and create visual assets. Your strategy and real personality should guide the results.Chapters 00:00 Why authors need personal branding 02:09 Meet Heidi Yarger of SpitfireGirl 03:16 What publishers won't do for your author platform 05:38 Building visibility without becoming an influencer 07:30 Choosing professional brand photography 09:22 Creating your personal brand strategy 11:04 Developing a recognizable visual identity 14:10 Essential branding assets for authors 15:13 How to create a mood board and Canva brand kit 17:18 Using real photos to choose brand colors 20:31 Why your author brand shouldn't match your book cover 23:32 Overcoming discomfort with self-promotion 26:13 Creating reusable LinkedIn banners and social templates 28:22 Building a photography and video asset library 30:16 Using AI for author photos and book marketing graphics 33:05 Why brand strategy comes before AI design 36:08 Three things your publisher won't do for you 37:20 Taking the first steps before your book launch Resources Free guide: Your Publisher Won't Do It for You: Three ways authors can build their brand and buzz before book launch. https://spitfiregirldesign.com/publisher Canva: https://www.canva.com/ Coolors color palette generator: https://coolors.co/ Likable Badass by Alison Fragale Dream Big and Win by Liz Elting 🚩Free Publishing Path Potential Discovery Call 🚩 at https://tinyurl.com/publishingpath Join the Author's Edge SKOOL Community - Free: https://www.skool.com/authorsedge-1819/about Rate, Review, & Follow The Author’s Edge “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review If the show helps you, rate it five stars and leave a review. It helps more people find it. Free from Allison: Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile 7 Shifts to Build Real Authority: https://LaneLit.com/authority Essential Author Bio + Media Kit: https://www.LaneLit.com/package Social Content Calendar: https://www.LaneLit.com/content Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco  Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

Allison Lane and JJ Flizanes on career reinvention for high‑achieving women. Learn to recognize signals you’ve outgrown a role, reframe your professional identity, and take practical first steps toward a midcareer pivot. Key takeaways: how to spot readiness for change, mindset shifts to move from status to purpose, and tested first actions to explore new paths. Ideal for professionals planning a next chapter who want clear, actionable guidance. They unpack why so many brilliant women hesitate at the exact moment they’re meant to grow, why another credential usually isn’t the answer, and how to recognize when you’re no longer meant to stay where you are. If your career looks good on paper but something feels off, this episode will help you name what’s happening and start thinking differently about your next move. In this episode, you’ll learn: How to recognize when you’ve outgrown your role, career, or identityWhy anxiety, overachieving, and endless credentials can signal misalignmentWhat keeps brilliant women invisible even after major successWhy visibility gets harder when you’re afraid of being judgedHow to stop waiting for permission and start choosing what’s nextWhy clarity matters more than piling on more effortResources: Connect with JJ Flizanes: https://jjflizanes.com/ Chat with Allison Lane: LaneLit.com Listen to more episodes of The Author’s Edge for smart visibility, publishing, and platform strategy for women experts ready to go bigger. Rate, Review, & Follow The Author’s Edge “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review If the show helps you, rate it five stars and leave a review. It helps more people find it. Free from Allison: Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile 7 Shifts to Build Real Authority: https://LaneLit.com/authority Essential Author Bio + Media Kit: https://www.LaneLit.com/package Social Content Calendar: https://www.LaneLit.com/content Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco  Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

Host Allison Lane (nonfiction book coach and publishing strategist) shows experts and creators how to explain what they do clearly using a one‑sentence "I help" statement. Listen for one practical rewrite action to craft a focused one‑line intro that grabs attention, clarifies your message, and makes it easier to convert interest into opportunities. Chapters  00:00 Why smart people sound vague  01:10 The hallway problem  03:05 People hire clarity, not credentials  04:30 The I help framework  06:10 How to test and tighten your one-liner  07:20 Free guide mention 🔗Use this guide to help people understand what you do in one breath.  Quick Action:  Write one sentence using this structure: I help [audience] [get result] so they can [bigger outcome].  Rate, Review, & Follow The Author’s Edge “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review If the show helps you, rate it five stars and leave a review. It helps more people find it. Free from Allison: Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile 7 Shifts to Build Real Authority: https://LaneLit.com/authority Essential Author Bio + Media Kit: https://www.LaneLit.com/package Social Content Calendar: https://www.LaneLit.com/content Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco  Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

Traditional vs. hybrid vs. self-publishing: Which publishing path is right for your nonfiction book, budget, timeline, and professional goals? Trena White, co-founder of Page Two, joins Allison Lane to explain the differences between traditional publishing, hybrid publishing, and self-publishing, including author costs, creative control, book rights, distribution, and marketing responsibilities. Not all hybrid publishers offer the same services. Some provide professional editing, design, and bookstore distribution. Others offer little more than assisted self-publishing. Trena explains what authors should look for before signing a publishing contract and why choosing a publisher should start with understanding what you want your book to accomplish. They also discuss why your book's market positioning matters before you write, how nonfiction authors can use books to generate speaking and consulting opportunities, and why building your author platform before publication gives you more options. If you're deciding how to publish a nonfiction book, this conversation will help you compare your options and avoid choosing a publishing path that doesn't support your goals. Key takeaways Traditional vs. hybrid vs. self-publishing: Understand the differences in costs, rights, control, and distribution.How hybrid publishing works: Learn why hybrid publishers vary significantly in quality, services, and selection criteria.Choosing the right publisher: Match your publishing path to your business goals, audience, budget, and timeline.Book marketing strategy: Why marketing begins with the book concept, not when your manuscript is finished.Writing a marketable nonfiction book: Identify your reader's needs, your central message, and a compelling reader promise.Building an author platform: Why publishers examine your website, LinkedIn presence, speaking experience, and audience.Publishing timelines: Understand why professional editing, production, and bookstore distribution take time.Selling more books: Why email subscribers and an effective marketing plan matter more than repeated social media promotion.Episode chapters 00:00 Introduction: Choosing the right publishing path 01:53 Traditional publishing, hybrid publishing, and self-publishing explained 03:27 How hybrid publishing works 04:06 Why hybrid publishers aren't all the same 05:17 Why authors should research the market before writing 06:49 Your book's role in your professional strategy 07:53 Why book marketing starts before the manuscript 09:19 Creating a compelling reader promise 12:35 Why shorter nonfiction books are gaining attention 14:34 The Coaching Habit: A book that sold over one million copies 16:44 Using a nonfiction book to grow a speaking or consulting business 19:30 Why you should build your author platform before leaving your job 22:10 Building a personal website and professional brand 24:10 What publishers look for in an author's online presence 25:21 Publishing timelines and bookstore distribution 27:36 What Page Two looks for in book submissions 28:23 Why a nonfiction book proposal is a business plan 30:42 How selective hybrid publishers evaluate authors 32:08 Book marketing strategies that no longer work 34:25 Why email lists matter for book launches 36:50 Using LinkedIn newsletters to build your audience 37:30 Recommended resources and next steps Action steps Define what you want your book to accomplish beyond book sales.Compare traditional, hybrid, and self-publishing based on rights, investment, control, distribution, and timeline.Research publishers carefully, especially their editorial standards, distribution, and author selection process.Identify the specific reader transformation your book promises.Build a professional presence independent of your current employer.Start developing an email list before you need to market a book.Create a publishing and marketing plan that supports your long-term professional goals.Resources Page Two: https://pagetwo.com/ Page Two submissions: https://pagetwo.com/submissions Write a Must-Read by AJ Harper The Coaching Habit by Michael Bungay Stanier Allison Lane Literary: https://lanelit.com/ Your book is one part of a bigger professional strategy. Choose the publishing path that supports what you want to accomplish next. Rate, Review, & Follow The Author’s Edge “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review If the show helps you, rate it five stars and leave a review. It helps more people find it. Free from Allison: Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile 7 Shifts to Build Real Authority: https://LaneLit.com/authority Essential Author Bio + Media Kit: https://www.LaneLit.com/package Social Content Calendar: https://www.LaneLit.com/content Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco  Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

Quick episode: Allison Lane explains why credibility is an asset, not a moment, and how to market your speaking engagements so they build trust faster. Learn a simple method to reuse one proof point from a talk so new people can trust you sooner. Practical for authors and experts growing an author platform, improving book marketing, and using speaking to boost credibility. Chapters: 00:00 Quickie intro + the mistake 00:20 Credibility is an asset, not a moment 00:40 Where proof must live: banner, bio, website 01:05 Credibility doesn’t expire 01:30 Proof builds trust and authority 01:55 Don’t dismiss old wins 02:15 Do this today: pick one proof point 02:40 Grab logo + contextual photo 03:05 Place it and leave it 03:30 Why social posts disappear 03:55 CTA: 7 Shifts guide 04:15 Why you’re not getting opportunities 04:40 DM me on LinkedIn + wrap Action step: pick one speaking proof point from the last five years, grab the logo and an on-stage photo, and place it on your LinkedIn banner, website homepage, or short bio and leave it there. Don't forget to showcase proof of your own credibility get the free guide: 7 Shifts to Build Real Authority at https://lanelit.com/authority  Rate, Review, & Follow The Author’s Edge “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review If the show helps you, rate it five stars and leave a review. It helps more people find it. Free from Allison: Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile 7 Shifts to Build Real Authority: https://LaneLit.com/authority Essential Author Bio + Media Kit: https://www.LaneLit.com/package Social Content Calendar: https://www.LaneLit.com/content Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco  Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

Allison Lane and Sandra Scaiano (The Long Game) share practical SEO, website, and AI fixes authors can apply now to improve book discoverability and professional visibility. Learn how to audit your author website, prioritize on‑page SEO and metadata, use AI for focused content ideas, and quick technical fixes that help you get found online. Chapters: [03:38] Why corporate habits can sabotage personal branding after you go solo[05:21] How to avoid decision fatigue and keep momentum[07:00] What’s changing with SEO, AEO, and AI-driven discovery[13:40] A simple way to do keyword research using Google suggestions[15:03] Why long-tail keywords help you compete without fighting the “big guys”[20:34] How to structure pages so search engines understand your content[21:36] Headlines as hierarchy, not font sizes[19:04] Internal linking so your site doesn’t create dead-end pages[29:00] The customer journey: what you actually want visitors to do next[33:00] A 15-minute micro-step you can take today to improve your site fastResources Links: Guest: Sandra Scaiano: https://sandrasky.com/ Listen to Sandra’s podcast, The Long Game: https://sandrasky.com/podcast/ Rate, Review, & Follow The Author’s Edge “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review If the show helps you, rate it five stars and leave a review. It helps more people find it. Free from Allison: Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile 7 Shifts to Build Real Authority: https://LaneLit.com/authority Essential Author Bio + Media Kit: https://www.LaneLit.com/package Social Content Calendar: https://www.LaneLit.com/content Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco  Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

Quickie episode with Allison Lane on The Author’s Edge. Reframe visibility for authors who hate performing online: visibility = translation, not self-promotion. Learn how to share your expertise with clarity so readers, media, and event organizers can find and trust you—without feeling salesy. Practical reframes and language to use today for author visibility and book marketing.  Rate, Review, & Follow The Author’s Edge “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review If the show helps you, rate it five stars and leave a review. It helps more people find it. Free from Allison: Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile 7 Shifts to Build Real Authority: https://LaneLit.com/authority Essential Author Bio + Media Kit: https://www.LaneLit.com/package Social Content Calendar: https://www.LaneLit.com/content Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco  Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

Learn a simple LinkedIn commenting strategy to turn comments into real visibility. Mandy McEwen, LinkedIn and personal branding strategist, breaks down a 3-sentence method you can use in about 15 minutes a day to grow reach without posting daily. Key takeaways: • The exact 3-sentence comment formula and how to use it • Why commenting grows visibility faster than random posting • A repeatable 15-minute daily routine for consistent engagement — ideal for authors, experts, and professionals building personal brand on LinkedIn. Chapters  00:00 Why LinkedIn feels intimidating when colleagues are watching  02:05 Why people stay small on LinkedIn  05:10 Why job-title headlines reduce profile clicks  08:15 LinkedIn headline tips that create curiosity  12:10 The 3-sentence method for LinkedIn comments  16:30 Who to comment on: prospects and thought leaders  20:40 One comment, 90,000 impressions: what made it work  24:15 Comment vs repost-with-comment vs original post  28:05 Turn comments into posts with a simple swipe file  31:10 How to DM like a normal human  35:05 How to use AI without losing your voice  39:10 The 15-minute action step for today  Listen now for the LinkedIn commenting strategy that builds visibility, thought leadership, and inbound opportunities without posting every day.  Resources Connect with Allison: https://www.linkedin.com/in/allisonlanelitConnect with Mandy: https://www.linkedin.com/in/mandymcewen/ Learn about Mandy McEwen’s Next Wave membership: The Next Wave: https://www.golumi.io/the-next-wave/ 🚩Free Publishing Path Potential Discovery Call 🚩 at https://tinyurl.com/publishingpath Join the Author's Edge SKOOL Community - Free: https://www.skool.com/authorsedge-1819/about Rate, Review, & Follow The Author’s Edge “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review If the show helps you, rate it five stars and leave a review. It helps more people find it. Free from Allison: Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile 7 Shifts to Build Real Authority: https://LaneLit.com/authority Essential Author Bio + Media Kit: https://www.LaneLit.com/package Social Content Calendar: https://www.LaneLit.com/content Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco  Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

If English isn’t your first language, it’s easy to wonder whether people will trust your writing or take your ideas seriously. In this solo episode of The Author’s Edge, Allison Lane tackles that fear head-on and separates what’s real from what’s holding you back. You’ll hear why perfect English isn’t the standard for credibility, how clarity builds trust faster than polish, and why non-native English speakers often have an advantage when it comes to writing. Allison also shares a simple, repeatable process for getting your ideas out of your head and onto the page without overthinking grammar or sounding like a textbook. This episode is for experts, founders, and professionals who know they have something valuable to say but have been hesitating because English isn’t their first language. In this episode, Allison covers: Why authority doesn’t come from perfect English, it comes from clarityHow to use speaking instead of typing to capture your ideasA simple speak–shape–smooth workflow that keeps your voice intactAction step: Pick one question people ask you all the time. Record yourself answering it on your phone. Transcribe it, read it once for clarity, and share it. You don’t need perfection. You need a path from your voice to the page. Get Allison's 7 Shifts to Build Your Authority free guide: https://lanelit.com/authority Timestamps 00:00–00:40 — The fear behind writing in a second language00:40–01:30 — Separating real concerns from fear01:30–02:10 — Why authority isn’t an accent02:10–02:55 — The speak–shape–smooth method02:55–03:40 — Turning recordings into sections03:40–04:20 — Editing for clarity instead of perfection04:20–05:10 — How to test if your writing works05:10–05:45 — Your next step and how to start todayIf you know someone who’s been sitting on an important idea because English isn’t their first language, share this episode with them.  🚩Free Publishing Path Potential Discovery Call 🚩 at https://tinyurl.com/publishingpath Rate, Review, & Follow The Author’s Edge “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review If the show helps you, rate it five stars and leave a review. It helps more people find it. Free from Allison: Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile 7 Shifts to Build Real Authority: https://LaneLit.com/authority Essential Author Bio + Media Kit: https://www.LaneLit.com/package Social Content Calendar: https://www.LaneLit.com/content Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco  Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

Allison Lane interviews business coach, author, and Second Act Success host Shannon Russell on designing a second act (or encore career) so you don’t have to start at the bottom. Hear career-pivot strategy, mindset shifts, and planning ideas to leverage your experience into a paid next chapter. Ideal for experts ready for a career transition, mid‑career reinvention, or launching a second act. KEY TOPICS DISCUSSED How to map out your career pivot using a 90-day roadmap.Why you should "learn before you leap" to avoid burnout and financial risk.How to confidently answer the question, "So, what have you been up to?"CHAPTERS 0:00 - Intro: The fear of changing careers 2:15 - Why you don't start at the bottom when you pivot 5:45 - Identifying transferable skills for your new business 9:30 - When to leave a corporate career (The "Why") 14:50 - How to build visibility in 90-day chunks 19:40 - Finding time to work on your business 24:00 - Researching your market before investing 26:30 - How to sign up for Shannon's masterclass Get Allison's free guide 7 Shifts to Build Your Authority: https://lanelit.com/authority  Mentioned: Shannon Russell's Website: https://secondactsuccess.co  Podcast: Second Act SuccessShannon’s free live masterclass: How to Turn Your Ideas Into Income → Sign up at secondactsuccess.co🚩Free Publishing Path Potential Discovery Call 🚩 at https://tinyurl.com/publishingpath Join the Author's Edge SKOOL Community - Free: https://www.skool.com/authorsedge-1819/about Rate, Review, & Follow The Author’s Edge “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review If the show helps you, rate it five stars and leave a review. It helps more people find it. Free from Allison: Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile 7 Shifts to Build Real Authority: https://LaneLit.com/authority Essential Author Bio + Media Kit: https://www.LaneLit.com/package Social Content Calendar: https://www.LaneLit.com/content Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco  Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

Quick coaching episode with Allison Lane: a simple, repeatable process to choose a book topic when you have many ideas. Learn how to evaluate and narrow ideas so your topic is meaningful to you and valuable to readers. Practical steps you can reuse for future projects. More at https://www.lanelit.com/blog In this episode, you’ll learn: Why there is no single “right” book topic - and how chasing certainty keeps you stuck instead of shipping.​How to mine real reader questions (and Google’s “People Also Ask”) to find the problems your audience is already asking you to solve.​A simple 5-step “Questions My People Ask” exercise to validate your topic with a 5-minute voice note before you commit.​ 📺 Watch on YouTube for bonus video episodes 🚩Free Publishing Path Potential Discovery Call 🚩 at https://tinyurl.com/publishingpath Rate, Review, & Follow The Author’s Edge “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review If the show helps you, rate it five stars and leave a review. It helps more people find it. Free from Allison: Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile 7 Shifts to Build Real Authority: https://LaneLit.com/authority Essential Author Bio + Media Kit: https://www.LaneLit.com/package Social Content Calendar: https://www.LaneLit.com/content Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco  Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

Stop squeezing more hours out of the day. Allison Lane and CalPoly professor Dr. Christiane Schroeter unpack the Clarity Triad framework so experts and authors can build authority, boost visibility, and create a lasting legacy—without burnout. You’ll get practical steps to clarify your message, prioritize platform-building, and protect creative energy.  Chapters: 01:00 Why big leaps make experts freeze06:00 The Clarity Triad framework13:00 Choose how you respond instead of reacting15:00 Choose what you release and build real boundaries18:00 What to let go of (yes, including perfection)22:00 Legacy, focus, and the real source of overwhelm23:00 Building a portfolio life beyond one job title28:00 How to find your first step fastResources: Allison's free guide "7 Steps to Claim Your Authority": https://lanelit.com/authorityDr. Christiane’s website + Discover Your Superpower Quiz: https://doctorchristiane.com/ The Petite Practice Journal (LinkedIn newsletter): https://www.linkedin.com/newsletters/the-petite-practice-journal-7389417258831421440/ Book: Petite Practice Collection by Dr. Christiane Schroeter🚩Free Publishing Path Potential Discovery Call 🚩 at https://tinyurl.com/publishingpath Join the Author's Edge SKOOL Community - Free: https://www.skool.com/authorsedge-1819/about Rate, Review, & Follow The Author’s Edge “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review If the show helps you, rate it five stars and leave a review. It helps more people find it. Free from Allison: Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile 7 Shifts to Build Real Authority: https://LaneLit.com/authority Essential Author Bio + Media Kit: https://www.LaneLit.com/package Social Content Calendar: https://www.LaneLit.com/content Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco  Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

Solo episode with Allison Lane: a concise, actionable guide to decide whether to hire a ghostwriter or build a writing system for your book. Allison explains signals that favor hiring (time constraints, need for polished content, delegation) vs. DIY systems (process gaps, accountability needs, limited budget). Includes a practical workflow audit checklist and step-by-step criteria to choose the right writing help. https://www.lanelit.com/blog/do-i-need-a-ghostwriter-how-to-know-what-kind-of-writing-help-you-actually-need Chapters: 00:00–01:00 — The real question behind “Do I need a ghostwriter?”01:00–02:15 — Why this isn’t a talent problem, it’s an extraction problem02:15–03:15 — Ghostwriter vs editor vs book coach vs collaborator03:15–04:10 — The clarity test before hiring help04:10–05:10 — Why obstacles aren’t a plan05:10–06:10 — The 3-part system: capture, organize, refine06:10–07:15 — How dictation works and why it fails07:15–08:10 — When hiring a ghostwriter actually makes sense08:10–09:00 — One five-minute step to get your ideas out into the worldIf this episode helped you, send it to someone who keeps saying, “I’m not a writer, but I really want to be.”  🚩Free Publishing Path Potential Discovery Call 🚩 at https://tinyurl.com/publishingpath Rate, Review, & Follow The Author’s Edge “Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review If the show helps you, rate it five stars and leave a review. It helps more people find it. Free from Allison: Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile 7 Shifts to Build Real Authority: https://LaneLit.com/authority Essential Author Bio + Media Kit: https://www.LaneLit.com/package Social Content Calendar: https://www.LaneLit.com/content Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco  Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685